Segment Reviews & Product Details

Segment Connectors provide us with an easy understanding of connecting source and destination. It is something like plug and pay which I find is an excellent feature.

One of the downsides I notice while working with Segment is that even though they have so many connectors, there are still some well-known platforms that don't have connections as a source or destination—for example, Pipedrive.

Recently, in cases where they lack connections with any platform, they can provide support by creating great functions. Thou the services are on the expensive side. And also an easy and quick connection with Segment's Solution Archiet also is a great help.

The best part about Segment is the ability to combine user data from very different sources. No matter if it's from an api, sql or even excel. This makes it possible to very quickly start extracting value from your datasets without first having to spend huge amount of time and resources.

The ability to quickly set up tracking for spesific events requires some more setup than other tools like Google Tag Manager. This can be a problem for non-technical marketing people.

Unified tracking across all platforms. The ability to easily identify users across their devices and different touch points has made it possible to visualize and analyze the entire digital customer journey from A to Z.

Event routing capabilities which help our teams route events to different destinations with the minimum amount of code.

Segment should provide session id functionality which can help us in deriving important metrics. Batching of events while loading to Data Warehouses

Less code and more UI driven functionality Real Time event based analytics Creation of Data Lake with less resources

With over 200 out of the box integrations, it has enabled our business to minimise development effort and seamlessly connect multiple systems in no time.

A lot of integrations to remain in beta and some have required custom solutions due to volume of data, I.e, hubspot.

Segment allows us to create a customer super object and ingest data from multiple sources. This joined data can then be leveraged in many ways

The connections and personas functionality are critical for our business, as several integrations are built upon Segment as a connector.

Price is a bit hefty, but factoring in saved integration and maintenance costs, the price is worth it.

Integrating tracking with paid ads and powering other CRM programs.

Ease of implementation of events. Plug and play any new destination. Protocols helps us keep a close tap on the efficient implementation of the events even when there is no QA.

Pricing is slighltly on the upper side, especially post the acquisition. If this can be worked upon then rest everything is very good. Very reliable service from them.

Unified analytics for my platform. Help create a data lake for my events (in addition to sending them to other destinations). Help maintain an events library.

The real time data and computing capabilities

Lack of ability to use Segment to send messages directly through CRM platform

Real time data

Segment is an infrastructure, a tracking framework and a data hub all at once. It has been the cornerstone of our product data and operational data operations since the very beginning.

Even though it provides much control, it still requires strong ownership to keep it clean. Having someone in charge is also essential to control the privacy stakes and the pricing (which can get very expensive).

It solves tracking management and makes dev work much easier when you have multiple tools to send data to. In essence, it makes everyone much more productive, tech and marketers alike.

- Segment was easy to set up and integrate with our website, mobile app, backend service, chatbots, etc., as the origin. - Some plugins facilitate integration with various frameworks and programming languages. For example, in NuGet for asp.net, download the segment package and voila, the same with the npm node js, for instance. - You can send data to multiple destinations simultaneously, for example, mix panel and google analytics, which is very good. - It has integration with practically any data analysis platform you can imagine. For us, it is a complete and excellent product.

- It is pricy!! The monthly cost is absurdly high, especially in big projects, since the price is based on the number of single users tracked per month. - Debugging is not consistent and at higher traffic, it works worse and worse; sometimes it's hard to debug or know what's going on if something goes wrong. - Navigating through the interface is tedious when you have to switch multiple times between sources and destinations. Segment makes data easy, and because of the tool's quality, it comes at a cost. The benefit is it does scale with you because the price plan works on MTUs. But it really depends on the size of your business. Beware not to over-enable and connect too much if you are not using it.

Through the segment, we can integrate all our services (from different providers) in various programming languages and platforms in the same channel, monitor our users to improve our applications, and implement use cases related to the client's needs. Currently, without this tool we would not be able to improve our products and satisfy the customer. It also allows you to integrate this with different platforms such as Google Analytics and the Mix panel to observe graphs and funnels on user behavior.

I started to use Segment on the QA side of things, first time using it, found it very simple to review actions and views taken in the app. It was very detailed and caught everything the client requested to track. I am using Segment for a second time as a Project Manager now so it has a different focus, attended a webinar and have also been doing some research on integration with other interactive tools for dashboard creation and marketing side of things.

I think as I start to use more Segment I would be able to compare with other tools, but this is way different than GA and other tools I've used in the past so want to be able to explore/discover Segment full potential to find disadvantages to my focus point but so far so good

what's going to be most important is how we use Segment as a potential tool at our company. I've only used following client's expectations so I want to be able to share what Segment can do with my team