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Apollo.io
Empower Your Sales Outreach
4.8
(6,685)
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Apollo.io Pricing Overview

Apollo.io Pricing Plans
Free trial
Free plan
Subscription
Apollo.io has 4 pricing plans, from $0.00 to $79.00. A free trial of Apollo.io is also available. Look at different pricing plans below and see what tier and features meet your budget and needs.
Free
Free plan
Basic
$49.00
/ month
Professional
$79.00
/ month
Organization
$79.00
/ month
Pricing information for Apollo.io is supplied by the software vendor or retrieved from publicly accessible pricing materials. The pricing details were last updated on February 18, 2024 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Apollo.io Pricing Reviews

Small Business (50 or fewer emp.)
May 08, 2019
 Source
Overall Rating:
4.5
TF
Tim F.
Vp Business Development
Share
"VP Business Development"
What do you like best about Apollo.io?

The ability to quickly drill down into data and create helpful, meaningful lists. Apollo has helped us ramp up campaigns and go though the entire process of lead identification, consolidation & reachout in the same day. It has significantly added value to my efforts around new customer acquisition

What do you dislike about Apollo.io?

It would be nice if there were discounted pricing options for SMB's and startups who can't afford enterprise pricing. I believe there is additional value in Apollo that we are not able to tap into do to cost restrictions. I think for sales operations folks who would primarily be the users of this tool, it's a bit overwhelming and might be more effectively rolled out in piecemeal

What problems is Apollo.io solving and how is that benefiting you?

Enables us to identify & more easily communicate with target audiences for our products & services. Saves a tremendous about of time on prospecting and administrative overhead

Small Business (50 or fewer emp.)
Jul 17, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Apollo should be used every company regardless of size"
What do you like best about Apollo.io?

The quality of their data and their pricing. For a small business or startup, you can get so much done for free; while at the same time getting the data quality that other competitors charge thousands for annually. For a mid sized business, their pricing model is perfect in the event you run out of credits. For a mid sized business there isn't a competitor that can offer data that is of the same quality at a price that is even in the same ballpark as Apollo. For a large sized company, there may be some very expensive competitors you can afford that better data quality especially when it comes to direct dials and whatnot, but given Apollo's pricing and quality it would be crazy to not utilize it as backup or alternative.

What do you dislike about Apollo.io?

Some of the recent changes. I am not a fan of their latest UI update for example. I am concerned they may stray way from what they do best and attempt to pivot towards also being a full CRM rather than continuing to focus on data quality. I think they could do more to update the information for contacts they have in the system. They always have they contacts linkedin and sometimes (pretty rarely) you will find they haven't worked at the expected company for months. While I know they are working with big data, having a crawler (or expanding their existing one) go through their contacts LinkedIns and update any data if needed would be great. More could be done to verify catch-all email addresses.

What problems is Apollo.io solving and how is that benefiting you?

We solved problem of finding companies to target and subsequent contacts without paying thousands of dollars for similar software/apps that do the same thing but have inferior data quality. Benefits cost savings in the aforementioned area, and increased success in conversion to customers.

Small Business (50 or fewer emp.)
Apr 30, 2023
 Source
Overall Rating:
5.0
ZC
Zach C.
Founder
Share
"Great tool for an incredible value"
What do you like best about Apollo.io?

I love Apollo. Compared to other tools, it does what you need it to do and more for way less cost and a way easier setup. They are consistently adding in new features and therefore giving customers better outcomes month over month.

What do you dislike about Apollo.io?

Any negative feedback would be through a critical lens only. Ability to purchase one off credits at a reasonable price or to be able to export company lists only for a reduced credit cost would be amazing.

What problems is Apollo.io solving and how is that benefiting you?

Technographic data is important for our business. In addition, Apollo has helped us open up a whole new way of discovering buyers using their intent data tool.

Small Business (50 or fewer emp.)
Jan 23, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A truly delightful way to explore your market"
What do you like best about Apollo.io?

I've been experimenting with lead-sourcing workflows, and Apollo is the thing that has resulted in me sending doing the most actual outreach. There's no friction between finding leads and sending them emails. Then once they've opened the emails, you can call them immediately. It makes the prospecting process so easy. I'm developing a new business. I'm in the process of figuring out an initial target market. The ability to choose a set of people in a market, write an email, send it to them, and see how much traction it gets is invaluable. It's a fast feedback loop that feels like it is getting me closer to my goal very quickly. Also, it is affordable. Delivering so much value for the price. I'm upgrading to a plan for some features, but I think even the free version delivers a tremendous amount of value.

What do you dislike about Apollo.io?

Things have been great so far. The only real issue I've faced is that one day the site took a little while to load. Other than that, I've been super impressed with the software.

What problems is Apollo.io solving and how is that benefiting you?

Apollo solves the problem of figuring out a target market, and positioning myself within it. Once I've done that, it will also help me proactively reach that target market.

Small Business (50 or fewer emp.)
Oct 15, 2023
 Source
Overall Rating:
2.5
ME
Mohamed E.
Founder
Share
"Is there any procedure in order to add/list a new business on Appollo"
What do you like best about Apollo.io?

Data Quality and Quantity: Apollo.io has access to a vast database of millions of companies and contacts worldwide, which users find valuable for sales and marketing outreach. The platform is known for its robust data cleaning processes, ensuring the information is up-to-date and accurate. Advanced Search and Segmentation: Users can perform highly detailed searches to segment companies and prospects based on a wide range of criteria. This level of segmentation is crucial for targeted marketing campaigns and personalized sales outreach. Integration with CRM platforms: Apollo.io integrates well with several CRM systems, such as Salesforce, HubSpot, and others, allowing for seamless transfer of lead data and streamlined workflow, which is a significant plus for sales and marketing teams. Email Sequences and Tracking: Users appreciate the ability to create customized email sequences, schedule them, and track their performance. This feature helps in understanding recipient behavior and optimizes follow-up strategies. Analytics and Reporting: The platform offers comprehensive analytics and reporting features that help users track the performance of their campaigns, gain insights into what strategies are working, and understand areas for improvement. Customer Support: Many users highlight the quality of customer support offered by Apollo.io. Having access to prompt, helpful support is crucial, especially when dealing with complex sales and marketing tools. Continuous Improvement: The platform seems committed to continuously updating and improving its features based on user feedback, which is a trait valued by its customers.

What do you dislike about Apollo.io?

Data Accuracy Issues: While Apollo.io is known for its extensive database, no database can be 100% accurate. Users sometimes find that contact information can be outdated or incorrect, leading to less effective outreach efforts. Pricing: Some small businesses or individuals might find the cost of subscription a bit high, especially if they are on a tight budget or have limited resources. Learning Curve: With its range of features, new users might experience a learning curve when first navigating the platform, especially if they are not familiar with similar sales or marketing software. Email Deliverability: Some users have raised concerns about email deliverability when using the platform for outreach. This is a common challenge for all email marketing services due to the complexities of spam filters, domain reputations, and email formatting rules. Limited Customization: While Apollo.io offers various features, some users might find that the customization options for certain functions are limited compared to other platforms. Integration Challenges: While Apollo.io does offer integrations with popular CRM systems, some users might encounter difficulties or limitations in integrating the platform with less common third-party systems or proprietary software. Overwhelming Features: For some teams or individuals, the breadth of Apollo.io's features can be overwhelming, leading to underutilization of the platform's capabilities.

What problems is Apollo.io solving and how is that benefiting you?

Lead Generation and Sales Prospecting: Apollo.io's vast database helps users identify potential leads by filtering through various criteria, reducing the time traditionally required for lead generation and prospecting. Enhanced Outreach: The platform allows users to initiate multi-channel outreach campaigns, using personalized email sequences, calls, and social touches. This helps in creating a more targeted and personalized approach, potentially improving response rates. Data Enrichment: Users can enhance their existing contact lists with detailed information from Apollo.io's database. This feature is particularly beneficial for sales and marketing teams needing to append or correct information in their CRM.

Small Business (50 or fewer emp.)
Dec 16, 2022
 Source
Overall Rating:
4.5
Saro K. avatar
Saro K.
Chief Marketing Officer(cmo)
Share
"Reach every buyer on Earth"
What do you like best about Apollo.io?

I have used Apollo.io for my business and am thoroughly impressed with its capabilities. One of the standout features for me is the range of robust features on offer, including contact management, sales automation, email campaigns, email templates, and CRM tools. The interface is also user-friendly and responsive, making it easy for businesses of all sizes. In addition to its powerful features, I appreciate that Apollo.io offers affordable pricing plans. As a small business owner, I always look for cost-effective solutions, and this software delivers on that front. I have also found the lead generation capabilities of Apollo.io to be beneficial. It is a standalone tool for finding and reaching out to new leads, which has been a game-changer for my business. The marketing automation features, such as sequencing and reaching out to multiple charges, have also been a valuable addition. One aspect of the software that stands out to me is the data quality and accuracy. The data provided by Apollo.io is reliable and has been instrumental in helping me make informed decisions. Additionally, the software integrates easily with other apps, making it easy to track and report on marketing efforts. I have found Apollo.io to be an exceptional tool for my business. It is easy to use, customizable and provides a range of search options to help me find the specific contacts I am looking for. I highly recommend it to other businesses looking to grow and succeed.

What do you dislike about Apollo.io?

As a user of Apollo.io, there are a few downsides that I have experienced while using the software. Firstly, I have found it difficult to find phone numbers for people outside Europe and North America. This is a limitation for businesses looking to expand their reach worldwide. Another issue I have encountered is the limitation on exporting contacts. The software only allows a certain number of contacts to be exported at one time, which can be frustrating if you try to get all the people from a list. I have also found the free version of Apollo.io to be somewhat limiting. It does not allow for the inclusion of sales calls in email sequences or for manual input of calls made outside the program. This is a drawback if you want to keep all your sales information organized in one place. I have also experienced some issues with the software not saving updates made to emails. This can be frustrating as it requires extra effort to go back and ensure that the updates have been saved. Additionally, I have had difficulty extracting complete lists of prospects with available mobile numbers. This is a limitation for businesses that rely on this information for their outreach efforts. Overall, while Apollo.io has many useful features, these downsides may be a consideration for some users.

What problems is Apollo.io solving and how is that benefiting you?

As a business owner, I found Apollo.io to be a valuable tool for managing customer interactions and relationships. The software provides a range of features, including contact management, email campaigns, email templates, and CRM tools, that have helped me streamline and automate my sales and marketing processes. One of the main benefits of using Apollo.io is the improvement in efficiency it has brought to my business. By providing a centralized platform for storing and organizing customer information, I have saved time and effort in managing my sales and marketing efforts. In addition to improved efficiency, I have also noticed an enhancement in my customer relationships thanks to the CRM tools offered by Apollo.io. The software provides a single view of customer interactions and data, which has helped me build stronger customer relationships. Overall, I have seen an increase in sales due to using Apollo.io. The software's sales automation tools have helped me generate more leads and close more deals, leading to increased revenue for my business. One final benefit of Apollo.io that I have appreciated is the improvement in data management it has brought. The software provides a central location for storing and organizing customer data, making it easier for me to access and analyze this information. In conclusion, I highly recommend Apollo.io to other businesses looking to manage their customer interactions and relationships more effectively. The software's range of features and benefits have been invaluable to my business, and I believe it could also be a valuable asset to other businesses.

Small Business (50 or fewer emp.)
Nov 20, 2023
 Source
Overall Rating:
5.0
CS
Carrie S.
Founder
Share
"Extremely helpful platform!"
What do you like best about Apollo.io?

As part of the Business Development team at a recruiting firm, I've found Apollo.io invaluable for finding verified contact information for anywhere from 1-2 people to 250+. Their seamless integration with HubSpot has been a timesaver and helps to keep our searches & lists organized based on target audience/specific project. The search functionality is in-depth and provides ample filters to drill down on specific audiences. The search results are continuously robust, making Apollo.io not only a must-have for verified contact information but also a significant resource for discovering new business leads. The staff is extremely helpful and responsive, and the training and additional resources provided are a huge bonus. In addition, the pricing structure was appealing as it was one of the only cost-effective platforms for our smaller organization. I would highly recommend Apollo.io to anyone in Biz Dev or Sales, especially if there isn't a huge need for a costly enterprise solution (although they do that well too!)

What do you dislike about Apollo.io?

While I dislike Apollo.io very little, getting used to the search functions takes time since there are so many options. However, it becomes pretty easy and intuitive after spending time in the tool to familiarize yourself and review the training materials.

What problems is Apollo.io solving and how is that benefiting you?

In addition to finding verified contact information for existing lists of potential clients, Apollo.io has been a great resource for sourcing news leads in a quick and efficient manner.

Small Business (50 or fewer emp.)
Oct 25, 2023
 Source
Overall Rating:
2.5
KL
Kane L.
Founder
Share
"Game changer for emailing"
What do you like best about Apollo.io?

Update: got my gmail account blocked two times since using apollo in EMEA. Its only been week 4. Using it underguidelines below 50 emails in another case just 8 emails sent to highly targeted profiles. Before I didnt have an emailing or sales engagement system. So I needed to find a low cost and highly effective system. This meant finding both verified emails and phone numbers. I was uncertain in EMEA what results Apollo would have since they are based in the US, but so far the phone numbers are doing well, like 30-50%. I also needed an email and phone engagement tool to link up with my CRM. So I tried piecing together a solution, but I saw that for the price and value it didnt make sense not to try Apollo out. Its turning out great, got some SQLs.

What do you dislike about Apollo.io?

I regret that I have to look elsewhere for a phone system since I dont understand the international phone options or the pricing. Im based in France calling EMEA and US as well.

What problems is Apollo.io solving and how is that benefiting you?

Sales engagement, finding phone numbers and emails.