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Apollo.io Logo
Apollo.io
Empower Your Sales Outreach
4.8
(6,685)
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Apollo.io Reviews & Product Details

Apollo.io Overview
What is Apollo.io?

Apollo.io is software that is used by businesses to generate leads and manage customer relationships. As a sales engagement platform, the platform is known for helping businesses close deals through features such as contact database management, email automation, and sales pipeline tracking tools. Apollo.io is also known for helping sales teams boost their productivity by streamlining work streams and gathering essential insight into customer behavior.

Company Apollo.io, Inc.
Year founded 2015
Company size 51-200 employees
Headquarters San Francisco, California, United States
Social Media
Apollo.io Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ask Questions about Apollo.io
What Apollo.io is best for?
How does Apollo.io compare to HubSpot Sales Hub?
What are the pros and cons of Apollo.io?
Apollo.io Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Chromebook, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPhone
Training Documentation
Languages English
Apollo.io Pros and Cons
Pros
  • Extensive B2B Database
  • All-in-One Platform
  • User-Friendly Interface
  • Powerful Integrations
  • Customizable Sales Engagement
Cons
  • Learning Curve
  • Data Accuracy
Apollo.io Features
A/B Testing
Analytics and Reporting
Appointment Scheduling
Automated Dialing
CRM Integration
Calendar Integration
Call Recording
Contact Management
Customizable Templates
Customizable Workflows
Data Import/Export
Document Management
Email Templates
Email Tracking
Follow-up Reminders
Lead Management
Lead Scoring
Live Chat
Mobile Access
Multi-channel Communication
Performance Metrics
Pipeline Management
Role-Based Permissions
Sales Cadence
Sales Coaching
Sales Forecasting
Social Media Integration
Task Automation
Team Collaboration
Apollo.io Media
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Apollo.io Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 11, 2025
Apollo.io Logo
6,685 Apollo.io Reviews
4.8 out of 5
Mid Market (51-1000 emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
Raymond N. avatar
Raymond N.
Business Development Manager
Share
"Business Development Manager"
What do you like best about Apollo.io?

Comprehensive suite of sales tools and features Intuitive and user-friendly interface Extensive database of contacts for prospecting

What do you dislike about Apollo.io?

Pricing can be somewhat steep for smaller businesses or startups I have expressed concerns about the accuracy of the contact data in the database isn't correct

What problems is Apollo.io solving and how is that benefiting you?

Finding new leads and potential customers can be a time-consuming and labor-intensive process. Apollo.io provides me with an extensive database of contact information that I can use to find and reach out to new prospects more efficiently.

Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
KW
Kathy W.
Founder
Share
"Amazing workflow efficiencies and powerful product"
What do you like best about Apollo.io?

I'm extremely impressed with how robust Apollo.io's data is, as well as the ease of granular searching and fine-tuning. Its simple and clean integration with my email box makes it a snap to use and implement.

What do you dislike about Apollo.io?

There's so much to learn and I haven't done that yet. So truly my only complaints are that I need to spend more time getting educated rather than just jumping in and going full speed (but Apollo.io made it super easy to just jump in!!).

What problems is Apollo.io solving and how is that benefiting you?

Apollo.io has simplified lead generation and outreach - I can also test messaging with A/B tests and figure out what works best. I am saving tons of time each week with this tool.

Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
Jason S. avatar
Jason S.
Sales Development Representative Intern
Share
"Free contact database is best I’ve used"
What do you like best about Apollo.io?

The best free contact database I've use that doesn't require a business email. That offers a 14 day free trial to help with your prospecting needs. A overall very efficient and easy to use software.

What do you dislike about Apollo.io?

For contact information the phone numbers are sometimes blank info for mobile numbers. Company numbers have gatekeeps which can be hard to get to your prospect.

What problems is Apollo.io solving and how is that benefiting you?

Allowing me to save time and resources trying to find prospects contact information. A lot of other companies charge for this kind of information. With Apollo I can get it for free

Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
JR
Jasper R.
Founder
Share
"Great for prospecting, outreach, and follow ups."
What do you like best about Apollo.io?

The automatic sequences are super simple. I picked up all the tools very quickly and was able to build a great sequence with many different steps. They even let you set LinkedIn steps.

What do you dislike about Apollo.io?

Nothing is bad enough to report. The only improvements could be the generic tags becoming more accurate such as last name including certifications if they are part of their LinkedIn name.

What problems is Apollo.io solving and how is that benefiting you?

Apollo is allowing me to prospect, reach out, and customize emails in order to reach more people and find personalization right in the dashboard. It is a lot quicker than manual methods.

Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
Bratislav B. avatar
Bratislav B.
Founder
Share
"All-in-one Sales Tool - Search no further"
What do you like best about Apollo.io?

It has all the features I have - search (lead gen), great sequence maker & browser extension when I'm not on the platform. Also, very affordable!

What do you dislike about Apollo.io?

Sometimes it's slow when enriching contacts.

What problems is Apollo.io solving and how is that benefiting you?

Quality lead gen, enriching existing contacts, cold outreach, and sequence creation, great all-in-one analytics.

Mid Market (51-1000 emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
VP
Vineet P.
Founder
Share
"Found uselfull for Business Development"
What do you like best about Apollo.io?

We are able to view prospective client who is looking to hire. Plus, it is a handy tool for Sales Reach out as the contacts such as email address are always accurate. I have already referred my colleagues to use it to generate leads and prospects for more clients.

What do you dislike about Apollo.io?

I like everything about Apollo.ai, I would recommend them to get ChtGPT features.

What problems is Apollo.io solving and how is that benefiting you?

Finding Email and Phone numbers

Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
Raul F. avatar
Raul F.
Gestão De Tráfego
Share
"The best tool for B2B lead research!"
What do you like best about Apollo.io?

The fact that I can generate leads easily, it´s really intuitive and easy to use. Only God knows how Apollo helped me up my game when it comes to prospecting leads and data collection for my agency.

What do you dislike about Apollo.io?

Until the moment, I did not find anything that I dislike. Maybe it would be the fact that not every company lets me get their info using Apolo, but I know that it´s not your fault.

What problems is Apollo.io solving and how is that benefiting you?

Apollo is really helping me get the emails and phone numbers belonging to the owners, directors and administrators of some huge companies, which helps me talk directly to them and have more chances to make a sale.

Mid Market (51-1000 emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
Abhishek B. avatar
Abhishek B.
Partner
Share
"One of the best tools available for generating leads via Linkedin."
What do you like best about Apollo.io?

Extremely efficient to use & simple as well.

What do you dislike about Apollo.io?

It uses up a lot of backend bandwidth & really slows down the computer.

What problems is Apollo.io solving and how is that benefiting you?

Getting in touch with potential business leads.

Mid Market (51-1000 emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
John L. avatar
John L.
Associate Director
Share
"Amazing sales platform!"
What do you like best about Apollo.io?

I love how intuitive Apollo is and how easy it is to build sequences and add prospects to those sequences using the chrome plugin. It also provides a wealth of information about prospects, so I don't need to go into the process completely cold.

What do you dislike about Apollo.io?

While Apollo is one of the best tools I have used, one missing feature compared to other email automation platforms I have used is the ability to edit all messages in the sequence for a prospect from within the chrome plugin. If that feature were present, it would be unstoppable as a platform.

What problems is Apollo.io solving and how is that benefiting you?

I use Apollo to add prospective clients to email sequences quickly. I also use it for email identification and insights into target clients and companies. I also built lists of contacts that I can export and then quickly import into my applicant tracking system.

Mid Market (51-1000 emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
Jakob K. avatar
Jakob K.
Account Manager
Share
"A prospecters dream!"
What do you like best about Apollo.io?

It is so easy to find prospects and their relevant contact details. With the free version you don't have a need for Linkedin SalesNavigator anymore. You get all the best functions and then some. You can then grow into the solution and have some real fun with your outreach!

What do you dislike about Apollo.io?

So far so good. I have not found anything that I do not like yet. All in all it is a very intuitive system and easy to get started. I have not started with sequencing and so on yet. Maybe it looks a bit complicated at a first glance but I am sure it will go smoothly.

What problems is Apollo.io solving and how is that benefiting you?

My company sells a niche product, software for Group Accounting, consolidation tools and our target audience is Group Finance. It can be difficult to reach them and find their contact details. With Apollo I can filter on the finance department, zoom in on likely companies in need of our products and then reach out to them. With tools like SalesNavigator, you only get the positon and a bit of a background but rarely the email adress.

Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
SS
Sam S.
Founder
Share
"Great for Partnership Building in the Charity Sector"
What do you like best about Apollo.io?

I regularly use Apollo for sourcing emails via LinkedIn. The email feature works brilliantly, is almost always reliable, and has helped me massively with contacting and establishing new relationships. I regularly recommend it to others for a variety of purposes, including contacting hiring managers when applying to roles.

What do you dislike about Apollo.io?

I haven't used a lot of the other features of Apollo, so I couldn't talk about how useful it is for other priorities. For sourcing emails from LinkedIn, I have no criticisms of that function.

What problems is Apollo.io solving and how is that benefiting you?

Apollo allows me to find the email addresses of people I want to contact regarding building partnerships with my organisation. It allows me to have a direct line to the relevant person, rather than having to go around the houses with general mailboxes.

Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
Ahmed h. avatar
Ahmed H.
Civil Engineer
Share
"great for finding emails using linkedin"
What do you like best about Apollo.io?

I can easly find emails with LinkedIn profiles

What do you dislike about Apollo.io?

I have to pay to use the full version some times i cant find the email i need

What problems is Apollo.io solving and how is that benefiting you?

emails

Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
KG
Kelly G.
Founder
Share
"Extremely helpful research tool"
What do you like best about Apollo.io?

Almost every contact I have searched has had the correct email and information.

What do you dislike about Apollo.io?

There a some companies that are missing contacts.

What problems is Apollo.io solving and how is that benefiting you?

Providing available contact information that used to be very difficult to find.

Enterprise (> 1000 emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
VN
Vinay N.
Founder
Share
"Best in Business"
What do you like best about Apollo.io?

I used Apollo to get recruiter emails on LinkedIn. So far I have had a super positive experience. Would like to try a few more features soon.

What do you dislike about Apollo.io?

Not that I think of!!!!!(. No problem )

What problems is Apollo.io solving and how is that benefiting you?

It is giving robust and reliable data.

Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
H A. avatar
H A.
Professional Freelancer
Share
"One of the Best Apps"
What do you like best about Apollo.io?

It provides 100% free and valid email addresses with phone numbers. It is easy to use. Just download the extension and sign-up for free to get verified email addresses and phone numbers of C-Suite

What do you dislike about Apollo.io?

What I dislike about Apollo.io is this application does not provide personal mobile numbers for free. Another thing is their free monthly plan provides limited credits.

What problems is Apollo.io solving and how is that benefiting you?

It provides leads without effort, unlike other applications, which have minimal access to the personal details of the C-Suite. Another benefit of using it is it fetches data directly from websites which is very helpful for working fast.

Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
PB
Priscila B.
Founder
Share
"Excelente experiencia"
What do you like best about Apollo.io?

Dos icones de extensão para o LinkedIn e o site do cliente

What do you dislike about Apollo.io?

colocar as informações do contato e nao tem nenhuma forma de localizar e-mail e site do cliente

What problems is Apollo.io solving and how is that benefiting you?

Estou utilizando em conjunto com o LinkedIn e site do cliente. Com otimo resultado de localização de e-mail.

Small Business (50 or fewer emp.)
Feb 22, 2023
 Source
Overall Rating:
5.0
MM
Mohammad M.
Founder
Share
"My experience is good I am enjoying your sevices"
What do you like best about Apollo.io?

its pretty handy we can email ID directly from LInkedin profile

What do you dislike about Apollo.io?

some times it does not show contact details

What problems is Apollo.io solving and how is that benefiting you?

we are in lead generation we need email id for cold emails and zoominfo some times shows old contacts and but apollo can extract email id from linkedin thats amazing

Small Business (50 or fewer emp.)
Feb 22, 2023
 Source
Overall Rating:
5.0
FR
Ferran R.
Founder
Share
"Everything we need to start selling!"
What do you like best about Apollo.io?

The prospecting feature works super well. And from there, creating a sequence on top of a segment is extremely fast!

What do you dislike about Apollo.io?

Maybe having more sequence templates would be helpful when you're not inspired to write cold emails.

What problems is Apollo.io solving and how is that benefiting you?

Being able to reach target users in a seamless way.

Mid Market (51-1000 emp.)
Feb 22, 2023
 Source
Overall Rating:
5.0
YK
Yunus K.
Founder
Share
"Best tool to find quality leads"
What do you like best about Apollo.io?

When it comes to lead generation, it's important to have a tool that can efficiently search for and compile accurate information on potential customers or clients. Apollo.io is the best to generate leads.

What do you dislike about Apollo.io?

Nothing, Just want if we can get more credit on the normal account.

What problems is Apollo.io solving and how is that benefiting you?

finding a quality lead is very difficult and apollo.io is providing the great service.

Mid Market (51-1000 emp.)
Feb 22, 2023
 Source
Overall Rating:
5.0
TS
Tim S.
Founder
Share
"Absolutely amazing for sales departments. Especially for statups/small teams."
What do you like best about Apollo.io?

Synchronization with CRM systems, ability to customize workflow, great lead generation functions, customized sequences, easy to learn. All the tools that I've been using before had some issues with that, but not Apollo.

What do you dislike about Apollo.io?

Nothing! Apollo is great for building your sales pipeline through it.

What problems is Apollo.io solving and how is that benefiting you?

CRM synchronization is astonishing. Lead generation is easy to learn, so the whole department quickly moved from competitors to Apollo. We have increased the number of replies because of filters, the ability to create ICP, and other cool lead-generation functions.

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