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Apollo.io Logo
Apollo.io
Empower Your Sales Outreach
4.8
(6,685)
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Apollo.io Reviews & Product Details

Apollo.io Overview
What is Apollo.io?

Apollo.io is software that is used by businesses to generate leads and manage customer relationships. As a sales engagement platform, the platform is known for helping businesses close deals through features such as contact database management, email automation, and sales pipeline tracking tools. Apollo.io is also known for helping sales teams boost their productivity by streamlining work streams and gathering essential insight into customer behavior.

Company Apollo.io, Inc.
Year founded 2015
Company size 51-200 employees
Headquarters San Francisco, California, United States
Social Media
Apollo.io Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Apollo.io Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Chromebook, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPhone
Training Documentation
Languages English
Apollo.io Pros and Cons
Pros
  • Extensive B2B Database
  • All-in-One Platform
  • User-Friendly Interface
  • Powerful Integrations
  • Customizable Sales Engagement
Cons
  • Learning Curve
  • Data Accuracy
Apollo.io Features
A/B Testing
Analytics and Reporting
Appointment Scheduling
Automated Dialing
CRM Integration
Calendar Integration
Call Recording
Contact Management
Customizable Templates
Customizable Workflows
Data Import/Export
Document Management
Email Templates
Email Tracking
Follow-up Reminders
Lead Management
Lead Scoring
Live Chat
Mobile Access
Multi-channel Communication
Performance Metrics
Pipeline Management
Role-Based Permissions
Sales Cadence
Sales Coaching
Sales Forecasting
Social Media Integration
Task Automation
Team Collaboration
Apollo.io Media
Apollo.io video thumbnail
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Apollo.io Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: June 15, 2025
Apollo.io Logo
6,685 Apollo.io Reviews
4.8 out of 5
Small Business (50 or fewer emp.)
Nov 13, 2023
 Source
Overall Rating:
5.0
AA
Anna A.
Founder
Share
"Great features, easy filtering options and with great ease of navigation and functionalities"
What do you like best about Apollo.io?

Great intuitive app, with great features, easy filtering options and with great ease of navigation and functionalities. Plus the contact information stays always up to date to records to date.

What do you dislike about Apollo.io?

Rarely, possible duplication of contact list.

What problems is Apollo.io solving and how is that benefiting you?

It gives broad access to top industry leaders for successful outreach to target market specifics, which is great for sales conversion.

Mid Market (51-1000 emp.)
Nov 13, 2023
 Source
Overall Rating:
5.0
DN
Dur E N.
Founder
Share
"After using so many tools, I found Apollo.io very easy to use"
What do you like best about Apollo.io?

Apollo.io software provide all the necessary with in one click

What do you dislike about Apollo.io?

There is nothing I really dislike Apollo.io, I enjoyed while using apollo.io

What problems is Apollo.io solving and how is that benefiting you?

I found out the emails contact number and basic information very easily

Small Business (50 or fewer emp.)
Nov 13, 2023
 Source
Overall Rating:
5.0
RG
Roy G.
Founder
Share
"Apollo is a great lead generation tool that has great integration with mulitple CRMs."
What do you like best about Apollo.io?

Export and import of CSV and ease of integration.

What do you dislike about Apollo.io?

Apollo is a great application. Nothing to dislike for now.

What problems is Apollo.io solving and how is that benefiting you?

It solves our lead generation issues.

Mid Market (51-1000 emp.)
Nov 13, 2023
 Source
Overall Rating:
5.0
Caryn N. avatar
Caryn N.
Business Development Manager
Share
"Apollo.io makes my job easier"
What do you like best about Apollo.io?

The interface of Apollo.io is user friendly. I like all the filtering and buyer intent signals. There is an integration with our CRM which is easy to use and pushes contacts into our CRM. I have found that that data is accurate and gives me access to more buyers than I could find on my own research or with tools that are very expensive for small businesses.

What do you dislike about Apollo.io?

There are 1600 categories for buyer itenent data and the 6 I choose are "close" to what we do. It might be helpful to have keyword search over categoies. You do have to upgrade to the pro plan to filter from the categories and I didn't know that when I signed up and so sometimes it is a little clunk to narrow down my search results.

What problems is Apollo.io solving and how is that benefiting you?

Giving me accurate contact data on relevant buyers. I want to know who is looking for what I sell so that I can make that connection.

Small Business (50 or fewer emp.)
Nov 12, 2023
 Source
Overall Rating:
5.0
TE
Tinu E.
Project Director
Share
"Very good for marketing and finding useful leads"
What do you like best about Apollo.io?

Email automation and scheduling features

What do you dislike about Apollo.io?

Sometimes a bit slow with the filtering of clients

What problems is Apollo.io solving and how is that benefiting you?

Finding effective leads and mass mailing

Small Business (50 or fewer emp.)
Nov 11, 2023
 Source
Overall Rating:
5.0
Bruno  M. avatar
Bruno M.
Product Marketing (Student)
Share
"Experiência prazerosa"
What do you like best about Apollo.io?

Achar a personas corretas é melhor faceta do Apollo, sempre consigo achar as pessoas ideias para fazer negócios.

What do you dislike about Apollo.io?

Falta de suporte em outras línguas, no meu caso sou brasileiro e preciso de um suporte com nativos na minha língua. Sinto a falta treinamento avançados da plataforma também disponíveis para vários idiomas.

What problems is Apollo.io solving and how is that benefiting you?

Ele me ajuda a ser mais assertivo para achar meu ICP.

Small Business (50 or fewer emp.)
Nov 11, 2023
 Source
Overall Rating:
5.0
AE
Acris E.
Founder
Share
"Apollo is the best software to get leads"
What do you like best about Apollo.io?

Without a doubt, it seems very intuitive to me to be able to contact so many people from different companies; from CEO's to directors of said companies seeking to improve their businesses. The most likely thing is that within a month or 2 I will subscribe to one of the plans to have many more credits to have many more leads!

What do you dislike about Apollo.io?

Honestly, I haven't had much time to check what bad things Apollo has, but, if I had to highlight something, I would try to say that we could change to the language that is most comfortable for us, in my case Spanish

What problems is Apollo.io solving and how is that benefiting you?

Currently, the way I can find leads. Before, it took a long time to be able to contact leads and, above all, for them to be good. Now my goal is to gradually improve with the tool and learn how to use it completely well.

Enterprise (> 1000 emp.)
Nov 10, 2023
 Source
Overall Rating:
5.0
Jeather P. avatar
Jeather P.
Founder
Share
"Excellent tool!"
What do you like best about Apollo.io?

What I love the most is that it gives the result I'm looking for.

What do you dislike about Apollo.io?

As of now I can say my experience really great, so there's nothing to dislike.

What problems is Apollo.io solving and how is that benefiting you?

As an SDR, we do data searching every day, and it really helps me a lot to find information that I need to gather.

Small Business (50 or fewer emp.)
Nov 10, 2023
 Source
Overall Rating:
5.0
CO
Chiamaka O.
Founder
Share
"I have had the best experience using Apollo.io"
What do you like best about Apollo.io?

Apollo.io makes cold calls and emails so easy. I have access to thousands of Contacts to call. The Fact that I can write email templates in my sequence makes work so much easier. I'd recommend apollo anytime, any day.c

What do you dislike about Apollo.io?

Nothing for now. I've had a fantastic experience so far

What problems is Apollo.io solving and how is that benefiting you?

Having to source for Sales leads Manually

Small Business (50 or fewer emp.)
Nov 10, 2023
 Source
Overall Rating:
5.0
KN
Kyle N.
Property Consultant
Share
"A great product to have"
What do you like best about Apollo.io?

It's AI technology and email writing for sequences.

What do you dislike about Apollo.io?

It still has some emails that say are verified but then you get blocked for spam.

What problems is Apollo.io solving and how is that benefiting you?

streamlined lead generation, email tracking, AI writing assistant, and I benefits by reducing time spent writing emails and finding leads,s, etc.

Mid Market (51-1000 emp.)
Nov 09, 2023
 Source
Overall Rating:
5.0
DC
Daisy C.
Founder
Share
"easy to access"
What do you like best about Apollo.io?

especially the sequencing part I love the most.

What do you dislike about Apollo.io?

i have downloaded the extension but it gets signed out frequently.

What problems is Apollo.io solving and how is that benefiting you?

it is solving my problem for followup, with the help of sequence it's easier than earlier.

Small Business (50 or fewer emp.)
Nov 09, 2023
 Source
Overall Rating:
5.0
Michael W. avatar
Michael W.
Business Development Manager
Share
"242 Million Contacts Need I say More"
What do you like best about Apollo.io?

The Data! They have 242 Million Contacts. Also, love the LinkedIn tool.

What do you dislike about Apollo.io?

I don't like to say anything negative about something I'm so new to using.

What problems is Apollo.io solving and how is that benefiting you?

Getting data on buyers and reaching them effectively.

Mid Market (51-1000 emp.)
Nov 09, 2023
 Source
Overall Rating:
5.0
CV
Carlos V.
Founder
Share
"Easy to use, solid, well integrated tool for business developers."
What do you like best about Apollo.io?

The ability to find prospects with relevant information and a fantastic integration to my browser and CRM make using Apollo.io a fantastic tool that I use on a daily basis. When searching for prospects on their website the extension of Apollo.io allows me to easily find the right leads and will almost immediately allow me to add them to my CRM and even allow me to review their record if they have been already added or contacted before, also, the integration with hubspot was very easy to use and to get started finidng the right right prospects. The conversation recording function with AI generated summary is a brilliant tool that allows me to go back and review specifics about our conversation and even showcase some of our recordings to other team members as well as a mostly accurate transcription regardles of how many speakers there are. Thankfully I have not had to contact customer support as I have not yet experienced any major issues but I do see they are easily accesible directly through their site which is great if I ever do need help with anything.

What do you dislike about Apollo.io?

Not much to say here, I really have enjoyed Apollo.io as a new business developer. The only issue I did experience once was with a glitch where my call summary was being sent through emails about a hundred times due to the call being disrupted therefore I had many notifications of that conversation.

What problems is Apollo.io solving and how is that benefiting you?

Transcription of meetings allow me to have immediate note taking power. finding the right prospects whether through the sites search function or directly through the prospect's website.

Small Business (50 or fewer emp.)
Nov 09, 2023
 Source
Overall Rating:
5.0
VM
Vijay Naidu M.
Founder
Share
"USEFULL"
What do you like best about Apollo.io?

MAIL IDS AND PHONE NUMBERS VENDORS FOR CONSULTANT

What do you dislike about Apollo.io?

NOTHING TO DIS LIKE THE APOLLO.IO NO DOUNT

What problems is Apollo.io solving and how is that benefiting you?

MAIL IDS AND PHONE NUMBERS

Mid Market (51-1000 emp.)
Nov 09, 2023
 Source
Overall Rating:
5.0
FD
Finn D.
Founder
Share
"Excellent tool"
What do you like best about Apollo.io?

I love how Apollo is able to retrieve information that other prospecting tools are getting worse and worse at doing - particularly technolgy.

What do you dislike about Apollo.io?

Wish it was slightly cheaper for individual use.

What problems is Apollo.io solving and how is that benefiting you?

Helping me find businesses that would be a good fit for my product

Small Business (50 or fewer emp.)
Nov 08, 2023
 Source
Overall Rating:
5.0
DW
Daniel W.
Business Development Executive
Share
"Apollo introduced me to email marketing without even trying"
What do you like best about Apollo.io?

the user interface and the simplicity Ease of Implementation

What do you dislike about Apollo.io?

how heavy it feels navigating through the platform / sheer number of invalid contacts

What problems is Apollo.io solving and how is that benefiting you?

monthly sales target and data analysis on companies that match the profile with the clients who replay back with an interested tone

Small Business (50 or fewer emp.)
Nov 08, 2023
 Source
Overall Rating:
5.0
DP
Dan P.
Founder
Share
"Easy to use."
What do you like best about Apollo.io?

Sequences are easy to set up and launch.

What do you dislike about Apollo.io?

Not as intuitive as I'd prefer. Requires training to go deeper than basics.

What problems is Apollo.io solving and how is that benefiting you?

Outbound email sequences

Small Business (50 or fewer emp.)
Nov 08, 2023
 Source
Overall Rating:
5.0
LM
Luke M.
Founder
Share
"Incredible Tool to Engage with Business Leaders and Decision Makers around the World"
What do you like best about Apollo.io?

Access + Automation! I'm able to structure sales/marketing campaigns more strategically because of the access Apollo gives me to relevant members of businesses around the world. Apollo automates my targeted outreach to make sure I never neglect my customers and potential clients. It helps me spend less time on the mundane tasks that my role requires, and more time on strategic planning and outreach campaigns to benefit my business. It also allows me to track my progress and learn about my strengths and weaknesses through helpful insights.

What do you dislike about Apollo.io?

The accuracy of the phone numbers provided is a little bit hit or miss. That's about it!

What problems is Apollo.io solving and how is that benefiting you?

Data collection and consistent outreach - as we try to improve our sales strategy, data collection and insights are helpful in tweaking and refining the most appropriate ways to reach out.

Small Business (50 or fewer emp.)
Nov 08, 2023
 Source
Overall Rating:
5.0
LJ
Lovely J.
Founder
Share
"Cheaper than ZoomInfo yet similar functions!"
What do you like best about Apollo.io?

I can see what I will get before I pay thousands of dollars for ZoomInfo. The pricing is very reasonable -- I'm a free user to test it out. When days go in and I'll purchase the right plan. This is much better way to ease into a paid account to utilize my money!

What do you dislike about Apollo.io?

Very good product. The only thing that I would suggest is the filter bar on the result side -- if I can rank them based on different sequence that'll be better. For example, one click it ranks result based on A-Z and another click it'll come up with Z-A.

What problems is Apollo.io solving and how is that benefiting you?

Apollo creates an AI sequence that's free and so easy to track my emails and follow up with cold contacts.

Small Business (50 or fewer emp.)
Nov 08, 2023
 Source
Overall Rating:
5.0
Dragana M. avatar
Dragana M.
Digital Marketing Specialist | Ux/Ui Designer And Researcher
Share
"Excellent platform for leads search and email distribution."
What do you like best about Apollo.io?

The best thing at Apollo for me was the possibility to have everything at one place: to easily find qualified leads, to organise them in lists, see their profiles, create emails, send emails, and track the process. I love possibility to quickly check the lead’s profile (on LinkedIn as well) without leaving the search/list you are currently in. Also, accuracy of emails is really good comparing to other tools I used. Price for a professional plan is quite good compared to how much I was paying before for various tools.

What do you dislike about Apollo.io?

I do not use all Apollo’s features e.g., calls, so I am not sure how accurate available phone numbers are.

What problems is Apollo.io solving and how is that benefiting you?

I use Apollo to find qualified leads, I find search filters easy to use, with many useful features such as for example possibility to exclude specific word in a Job Title or Industry.

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