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Apollo.io Logo
Apollo.io
Empower Your Sales Outreach
4.8
(6,685)
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Apollo.io Reviews & Product Details

Apollo.io Overview
What is Apollo.io?

Apollo.io is software that is used by businesses to generate leads and manage customer relationships. As a sales engagement platform, the platform is known for helping businesses close deals through features such as contact database management, email automation, and sales pipeline tracking tools. Apollo.io is also known for helping sales teams boost their productivity by streamlining work streams and gathering essential insight into customer behavior.

Company Apollo.io, Inc.
Year founded 2015
Company size 51-200 employees
Headquarters San Francisco, California, United States
Social Media
Apollo.io Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
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Apollo.io Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Chromebook, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPhone
Training Documentation
Languages English
Apollo.io Pros and Cons
Pros
  • Extensive B2B Database
  • All-in-One Platform
  • User-Friendly Interface
  • Powerful Integrations
  • Customizable Sales Engagement
Cons
  • Learning Curve
  • Data Accuracy
Apollo.io Features
A/B Testing
Analytics and Reporting
Appointment Scheduling
Automated Dialing
CRM Integration
Calendar Integration
Call Recording
Contact Management
Customizable Templates
Customizable Workflows
Data Import/Export
Document Management
Email Templates
Email Tracking
Follow-up Reminders
Lead Management
Lead Scoring
Live Chat
Mobile Access
Multi-channel Communication
Performance Metrics
Pipeline Management
Role-Based Permissions
Sales Cadence
Sales Coaching
Sales Forecasting
Social Media Integration
Task Automation
Team Collaboration
Apollo.io Media
Apollo.io video thumbnail
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Apollo.io Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 09, 2025
Apollo.io Logo
6,685 Apollo.io Reviews
4.8 out of 5
Mid Market (51-1000 emp.)
Dec 26, 2022
 Source
Overall Rating:
5.0
Anastassia L. avatar
Anastassia L.
Digital Marketing Manager
Share
"Time saver on email outreach"
What do you like best about Apollo.io?

I started using Apollo this summer and it was a real breakthrough in my work. Previously, I spent a lot of time searching and compiling an email database. With Apollo, I began to do the same work in 1 day. There has also been significant progress in mailing lists set up and implementation. The application allows you to conveniently and quickly search for contacts, as well as make mailings and view reports on mailings. The entire email campaign is fully automatic. You don't have to send follow-ups manually - unlike other apps I've used before - such as Pipedrive.

What do you dislike about Apollo.io?

Setting up email campaigns can hardly be called intuitive, but after I contacted support and spent some time on it, everything worked like a clock. I would recommend the development team simplify the settings for email campaigns and make them more user-friendly.

What problems is Apollo.io solving and how is that benefiting you?

Apollo helped me improve my work tasks' efficiency and reduce the time to complete them. Now I can write to more people in a month, and I also have free time for other business development activities that I did not have time for before.

Small Business (50 or fewer emp.)
Dec 26, 2022
 Source
Overall Rating:
5.0
Naveen S. avatar
Naveen S.
Business Development Manager
Share
"King of email accuracy"
What do you like best about Apollo.io?

Apollo provides the best accuracy in email finder extension. And it helps save the leads from LinkedIn with every detail of the prospect. I would suggest to everybody.

What do you dislike about Apollo.io?

Sometimes I get a popup of error while I save the lead, but it gets saved even if it shows an error, that makes it a bit confusing, so I need to go to the dashboard and check whether the lead is saved or not yet.

What problems is Apollo.io solving and how is that benefiting you?

As a Business Development Manager, My efforts are to bring new and potential clients, so I need emails of the leads, in short, all info of the lead and it helps me a lot by saving leads in the dashboard and also, I can export the leads where there are no limitations. Thank God!

Small Business (50 or fewer emp.)
Dec 26, 2022
 Source
Overall Rating:
5.0
Jason M. avatar
Jason M.
Book Author
Share
"Love Apollo.io"
What do you like best about Apollo.io?

Seems like the creators of the platform thought of everything a user could have experienced while using the platform. It's a fantastic time saver too!

What do you dislike about Apollo.io?

Nothing so far. If I had to give one suggestion for improvement would be to let me plan outreach per quarter.

What problems is Apollo.io solving and how is that benefiting you?

Outreach automation, prospecting, demand generation. Helping to generate pinpoint accurate prospective leads.

Mid Market (51-1000 emp.)
Dec 26, 2022
 Source
Overall Rating:
5.0
SJ
Sarthak J.
Marketing Consultant
Share
"Best Extractor for all times."
What do you like best about Apollo.io?

I could fetch the emails and phone numbers of other target companies. I have fetched names with their cities, designations, and contact details. Emails are working.

What do you dislike about Apollo.io?

I don't find such problems, but sometimes I get some wrong emails. Sometimes wrong emails cause us problems but they are not that much of a problem causing cause we can find good ones.

What problems is Apollo.io solving and how is that benefiting you?

I can fetch emails from my target audience, which is very helpful. I can mass mail to everyone on the email list in once all because of the apollo.io website and fetching details.

Small Business (50 or fewer emp.)
Dec 26, 2022
 Source
Overall Rating:
5.0
SA
Sagar A.
Business Development Representative
Share
"Best platform for SRD to generate and manage leads"
What do you like best about Apollo.io?

The best part I like in apollo is the sequences. You just need to add the contacts, which will automatically target your communications.

What do you dislike about Apollo.io?

It has some minor bugs. But you can ignore those.

What problems is Apollo.io solving and how is that benefiting you?

Apollo solves the problem of sales and helps in achieving our targets and getting business to the company.

Small Business (50 or fewer emp.)
Dec 25, 2022
 Source
Overall Rating:
5.0
YM
Yehudis M.
Ads Chief
Share
"Easy to use and extremely accurate"
What do you like best about Apollo.io?

Apollo's detailed filters is one of their best features. Extremely useful.

What do you dislike about Apollo.io?

If we could download more then 25 contacts at a time, that'd be great.

What problems is Apollo.io solving and how is that benefiting you?

Reaching out to potential clients is now a breeze because we're able to get all their contact information from one place. Super useful.

Mid Market (51-1000 emp.)
Dec 24, 2022
 Source
Overall Rating:
5.0
AP
Amrita P.
Sdr Manager
Share
"Every SDR team's go to software for high outbound success"
What do you like best about Apollo.io?

The recently updated prebuilt features suggest and recommend the best email content. The data quality compared to other platforms it's good and got us decent product demo's. Analytics with email open rates and LinkedIn connect icon is a big plus.

What do you dislike about Apollo.io?

Sometimes the integration between LinkedIn and Apollo didn't go well, and I had to wait a few hours to get it sorted. Also, the Apollo pop in LinkedIn takes a long time to gather data. Otherwise, everything is fantastic.

What problems is Apollo.io solving and how is that benefiting you?

I can now get suitable Ideal customer profiles and good databases and book good demos for our Sales team. The spam rate has reduced with the overall configuration in Apollo. The click rate and open rates give an idea to categorize, which leads to focus first.

Small Business (50 or fewer emp.)
Dec 23, 2022
 Source
Overall Rating:
5.0
AA
Andrew A.
Procurement Engineer
Share
"ANDREW DAVINEBO APOLLO EXPERIENCE"
What do you like best about Apollo.io?

I get leads and emails of companies i am looking for , makes my job easier

What do you dislike about Apollo.io?

Nothing yet. It has been good. i really love Apollo as it makes my job easy.

What problems is Apollo.io solving and how is that benefiting you?

Email and phone number leads

Small Business (50 or fewer emp.)
Dec 23, 2022
 Source
Overall Rating:
5.0
LK
Lara K.
Monetization Executive
Share
"Solution we keep on implementing"
What do you like best about Apollo.io?

The critical factor that keeps us returning to Apollo is its ease of use. It's essential that the whole team can be operational quickly and for everyone in the company to be able to interpret the data simply.

What do you dislike about Apollo.io?

Pretty much all features that we need - we have in Apollo. With the list of integrations it provides, we can rely on multiple additional tools to work in tandem with Apollo.

What problems is Apollo.io solving and how is that benefiting you?

We need to agree on a client persona, and create meaningful campaigns around them. Through Apollo, all mistakes can be avoided, and the team can work together effortlesslyi.

Mid Market (51-1000 emp.)
Dec 23, 2022
 Source
Overall Rating:
5.0
TS
Tiago S.
Sales Development Representative
Share
"The best place to looks for potencial collaborations"
What do you like best about Apollo.io?

Apolo.io allows you to find any company you need even through the website and has all fields you mau need to get on Touch with the person you want to!

What do you dislike about Apollo.io?

The only improvement needed which is quite hard to achieve would bem individual phone number or even department Numbers.

What problems is Apollo.io solving and how is that benefiting you?

Apollo.io allows me to find the right leads to pursue which in turn allows me to grow

Mid Market (51-1000 emp.)
Dec 23, 2022
 Source
Overall Rating:
5.0
RM
Ryan M.
Account Executive
Share
"Easy to navigate and free for my low volume usage!"
What do you like best about Apollo.io?

I like that it was simple to register. I use it to get emails off Linkedin profiles for free!

What do you dislike about Apollo.io?

No real complaints. My only complaint is having to log back in every few weeks.

What problems is Apollo.io solving and how is that benefiting you?

Apollo quickly gets me email addresses to make prospecting easier.

Small Business (50 or fewer emp.)
Dec 23, 2022
 Source
Overall Rating:
5.0
Jana Hazel A. avatar
Jana Hazel A.
Ml/Ai Data Contributor
Share
"Very easy and convenient to use"
What do you like best about Apollo.io?

It is simple, easy to use and very useful. It is indeed an all-in-one tool. A great tool for start-ups and small businesses.

What do you dislike about Apollo.io?

I love it so far. I love the tool, and it's easy to use.

What problems is Apollo.io solving and how is that benefiting you?

I need personal email address, and it is easy for me to find one.

Small Business (50 or fewer emp.)
Dec 23, 2022
 Source
Overall Rating:
5.0
SM
Smriti M.
Ceo
Share
"My experience was awesome. Its very helpful for startups who are looking for new customers."
What do you like best about Apollo.io?

The best thing I found was initially it gives you some credits to use so that you can know their tool and services and then you can decide whether you would like to purchase more contacts from them. You can easily filter by the number of employees in the organization, the country of the organization which you want to target.

What do you dislike about Apollo.io?

I still did not find any downsides or limitations. So for me, there is nothing to dislike till now.

What problems is Apollo.io solving and how is that benefiting you?

It is a great help for budding entrepreneurs who want to start their new businesses or startups but struggling to get clients as they don't have that many contacts. So Apollo provides the platform from where you can get the contacts of millions of clients across the globe to reach out to them with the products and services they offer.

Small Business (50 or fewer emp.)
Dec 23, 2022
 Source
Overall Rating:
5.0
Rafael U. avatar
Rafael U.
Director
Share
"Extremely easy to use and effective!"
What do you like best about Apollo.io?

Even with the free account this tool helps out a lot! The onboarding process is simple and very well thought, teaching you how to use the most important features. Within the first 30 minutes of usage I have created a list, created 3 e-mail templates and a sequence and also started sending e-mails to prospects (one of them already replied with interest). 10/10 - would be a 11/10 if translated to Portuguese (Brazil) so I could refer it to my team (they don't speak english).

What do you dislike about Apollo.io?

Unfortunately not available in Brazilian Portuguese, but the overall experience and results were great.

What problems is Apollo.io solving and how is that benefiting you?

They helped me create companies and customers list, automate my e-mail sequences and also helped me find the customers that I need to be in touch with, using their e-mail search tool. They also help with getting their telephone numbers! The tool is great!

Small Business (50 or fewer emp.)
Dec 22, 2022
 Source
Overall Rating:
5.0
Mecha  S. avatar
Mecha S.
Owner And Ceo
Share
"Trust Apollo. It helps"
What do you like best about Apollo.io?

Finding the email contacts that I need. Receiving the information is helpful.

What do you dislike about Apollo.io?

When there is not an email address or none at all.

What problems is Apollo.io solving and how is that benefiting you?

I am obtaining contact information for the individuals I want to connect with for my business. I don't utilize Appolo as often as I should.

Small Business (50 or fewer emp.)
Dec 22, 2022
 Source
Overall Rating:
5.0
JR
João R.
Coo
Share
"You can find in Apollo the best Lead Generation tool"
What do you like best about Apollo.io?

What I like best about Apollo.io is the ability to quickly and easily access verified contact data. With Apollo.io, I can search by keywords, titles, industry, and more to find the right contacts in seconds. It also allows me to instantly engage with the right people and gain deeper insights into the daily tools I use.

What do you dislike about Apollo.io?

It should be possible to send more email sequences for each search instead of 25 each time since the process would be even more effective and faster. Waiting for that to happen any time soon.

What problems is Apollo.io solving and how is that benefiting you?

Apollo became part of our lead generation process since now we can send 10000 emails per month as a presentation of our services, which changed the game completely.

Small Business (50 or fewer emp.)
Dec 22, 2022
 Source
Overall Rating:
5.0
KJ
Kartikay J.
Co Founder
Share
"The most fascinating tool for prospecting."
What do you like best about Apollo.io?

Constant Improvement in the product, easy to get and accurate contact details, prospecting option to search any company in the dashboard and a variety of filters to shortlist the results.

What do you dislike about Apollo.io?

Would love if they could provide few mobile no. credits to first time users.

What problems is Apollo.io solving and how is that benefiting you?

Lead generation, data extraction, calling, Company profile and prospect's details.

Small Business (50 or fewer emp.)
Dec 22, 2022
 Source
Overall Rating:
5.0
SK
Sai Raj K.
Digital Consultant
Share
"Accurate, Robust and Fast"
What do you like best about Apollo.io?

1. Its better and more accurate than many other such software 2. Less complicated, and easy to use. Believe me! Not confusing at all. 3. The export of the list is very easy and all leads can be downloaded at once and not individual rows. 4. The above is essential so we use csv file for any emailing.

What do you dislike about Apollo.io?

1. Some features like csv downloads are now having a cap on its export. 2. Enrichment of the csv file eg: if we have linkedin links of people and need to find their emails, there is a cap on 1000 prospects. 3. Phone numbers available for only 50 people in base plans.

What problems is Apollo.io solving and how is that benefiting you?

1. Data extraction withing few seconds 2. Database maintenance of all prospects in crisp format on cloud. 3. Faster, reliable and accurate data quality.

Small Business (50 or fewer emp.)
Dec 22, 2022
 Source
Overall Rating:
5.0
SD
Sebastian D.
Head Of Finance
Share
"Great B2B platform for prospecting new markets"
What do you like best about Apollo.io?

The platform was super friendly and really scalable. I was allowed to reach amounts of prospects that would've taken me weeks through other resources, especially in countries where we dont have much market knowledge.

What do you dislike about Apollo.io?

Conversion rates arent as high as I would've expected, probably the amount of bounced or blocked messages is something to work on. Besides this I am really happy with Apollo,

What problems is Apollo.io solving and how is that benefiting you?

Prospecting new clients in new markets, it makes it easy, fast and scalable.

Mid Market (51-1000 emp.)
Dec 21, 2022
 Source
Overall Rating:
5.0
DM
Deepanshu M.
Bdr
Share
"Apollo provides an accurate update on over 85% profiles, which in my experience is great!"
What do you like best about Apollo.io?

Job switch update for directors and cxos

What do you dislike about Apollo.io?

Email addresses are sometimes guessed...

What problems is Apollo.io solving and how is that benefiting you?

Getting to the right prospects quickly and adding them to an email sequence. Finding the job switch updates of the CXOs, and finding the direct phone number.

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