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Apollo.io Logo
Apollo.io
Empower Your Sales Outreach
4.8
(6,685)
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Apollo.io Reviews & Product Details

Apollo.io Overview
What is Apollo.io?

Apollo.io is software that is used by businesses to generate leads and manage customer relationships. As a sales engagement platform, the platform is known for helping businesses close deals through features such as contact database management, email automation, and sales pipeline tracking tools. Apollo.io is also known for helping sales teams boost their productivity by streamlining work streams and gathering essential insight into customer behavior.

Company Apollo.io, Inc.
Year founded 2015
Company size 51-200 employees
Headquarters San Francisco, California, United States
Social Media
Apollo.io Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Apollo.io Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Chromebook, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPhone
Training Documentation
Languages English
Apollo.io Pros and Cons
Pros
  • Extensive B2B Database
  • All-in-One Platform
  • User-Friendly Interface
  • Powerful Integrations
  • Customizable Sales Engagement
Cons
  • Learning Curve
  • Data Accuracy
Apollo.io Features
A/B Testing
Analytics and Reporting
Appointment Scheduling
Automated Dialing
CRM Integration
Calendar Integration
Call Recording
Contact Management
Customizable Templates
Customizable Workflows
Data Import/Export
Document Management
Email Templates
Email Tracking
Follow-up Reminders
Lead Management
Lead Scoring
Live Chat
Mobile Access
Multi-channel Communication
Performance Metrics
Pipeline Management
Role-Based Permissions
Sales Cadence
Sales Coaching
Sales Forecasting
Social Media Integration
Task Automation
Team Collaboration
Apollo.io Media
Apollo.io video thumbnail
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Apollo.io Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 24, 2025
Apollo.io Logo
6,685 Apollo.io Reviews
4.8 out of 5
Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
H A. avatar
H A.
Professional Freelancer
Share
"One of the Best Apps"
What do you like best about Apollo.io?

It provides 100% free and valid email addresses with phone numbers. It is easy to use. Just download the extension and sign-up for free to get verified email addresses and phone numbers of C-Suite

What do you dislike about Apollo.io?

What I dislike about Apollo.io is this application does not provide personal mobile numbers for free. Another thing is their free monthly plan provides limited credits.

What problems is Apollo.io solving and how is that benefiting you?

It provides leads without effort, unlike other applications, which have minimal access to the personal details of the C-Suite. Another benefit of using it is it fetches data directly from websites which is very helpful for working fast.

Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
PB
Priscila B.
Founder
Share
"Excelente experiencia"
What do you like best about Apollo.io?

Dos icones de extensão para o LinkedIn e o site do cliente

What do you dislike about Apollo.io?

colocar as informações do contato e nao tem nenhuma forma de localizar e-mail e site do cliente

What problems is Apollo.io solving and how is that benefiting you?

Estou utilizando em conjunto com o LinkedIn e site do cliente. Com otimo resultado de localização de e-mail.

Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
Anooj A. avatar
Anooj A.
Sponsorship Sales Manager
Share
"Research Made Easy"
What do you like best about Apollo.io?

UI, Available & Thorough Data, Easy of access.

What do you dislike about Apollo.io?

Seldom, linkedin 'people' profiles don't show complete data

What problems is Apollo.io solving and how is that benefiting you?

Lead Intel & Sales Intel

Mid Market (51-1000 emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
Jakob K. avatar
Jakob K.
Account Manager
Share
"A prospecters dream!"
What do you like best about Apollo.io?

It is so easy to find prospects and their relevant contact details. With the free version you don't have a need for Linkedin SalesNavigator anymore. You get all the best functions and then some. You can then grow into the solution and have some real fun with your outreach!

What do you dislike about Apollo.io?

So far so good. I have not found anything that I do not like yet. All in all it is a very intuitive system and easy to get started. I have not started with sequencing and so on yet. Maybe it looks a bit complicated at a first glance but I am sure it will go smoothly.

What problems is Apollo.io solving and how is that benefiting you?

My company sells a niche product, software for Group Accounting, consolidation tools and our target audience is Group Finance. It can be difficult to reach them and find their contact details. With Apollo I can filter on the finance department, zoom in on likely companies in need of our products and then reach out to them. With tools like SalesNavigator, you only get the positon and a bit of a background but rarely the email adress.

Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
khurram S. avatar
Khurram S.
Sr. Sponsorship Sales Specialist
Share
"best tool"
What do you like best about Apollo.io?

amazing tool, which makes my life easy to get email addresses

What do you dislike about Apollo.io?

overall is good except not getting mobile numbers

What problems is Apollo.io solving and how is that benefiting you?

I was struggling in getting email addresses to approach my clients, and this is solved by appolo

Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
JR
Jasper R.
Founder
Share
"Great for prospecting, outreach, and follow ups."
What do you like best about Apollo.io?

The automatic sequences are super simple. I picked up all the tools very quickly and was able to build a great sequence with many different steps. They even let you set LinkedIn steps.

What do you dislike about Apollo.io?

Nothing is bad enough to report. The only improvements could be the generic tags becoming more accurate such as last name including certifications if they are part of their LinkedIn name.

What problems is Apollo.io solving and how is that benefiting you?

Apollo is allowing me to prospect, reach out, and customize emails in order to reach more people and find personalization right in the dashboard. It is a lot quicker than manual methods.

Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
Raul F. avatar
Raul F.
Gestão De Tráfego
Share
"The best tool for B2B lead research!"
What do you like best about Apollo.io?

The fact that I can generate leads easily, it´s really intuitive and easy to use. Only God knows how Apollo helped me up my game when it comes to prospecting leads and data collection for my agency.

What do you dislike about Apollo.io?

Until the moment, I did not find anything that I dislike. Maybe it would be the fact that not every company lets me get their info using Apolo, but I know that it´s not your fault.

What problems is Apollo.io solving and how is that benefiting you?

Apollo is really helping me get the emails and phone numbers belonging to the owners, directors and administrators of some huge companies, which helps me talk directly to them and have more chances to make a sale.

Enterprise (> 1000 emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
VN
Vinay N.
Founder
Share
"Best in Business"
What do you like best about Apollo.io?

I used Apollo to get recruiter emails on LinkedIn. So far I have had a super positive experience. Would like to try a few more features soon.

What do you dislike about Apollo.io?

Not that I think of!!!!!(. No problem )

What problems is Apollo.io solving and how is that benefiting you?

It is giving robust and reliable data.

Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
KW
Kathy W.
Founder
Share
"Amazing workflow efficiencies and powerful product"
What do you like best about Apollo.io?

I'm extremely impressed with how robust Apollo.io's data is, as well as the ease of granular searching and fine-tuning. Its simple and clean integration with my email box makes it a snap to use and implement.

What do you dislike about Apollo.io?

There's so much to learn and I haven't done that yet. So truly my only complaints are that I need to spend more time getting educated rather than just jumping in and going full speed (but Apollo.io made it super easy to just jump in!!).

What problems is Apollo.io solving and how is that benefiting you?

Apollo.io has simplified lead generation and outreach - I can also test messaging with A/B tests and figure out what works best. I am saving tons of time each week with this tool.

Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
Jason S. avatar
Jason S.
Sales Development Representative Intern
Share
"Free contact database is best I’ve used"
What do you like best about Apollo.io?

The best free contact database I've use that doesn't require a business email. That offers a 14 day free trial to help with your prospecting needs. A overall very efficient and easy to use software.

What do you dislike about Apollo.io?

For contact information the phone numbers are sometimes blank info for mobile numbers. Company numbers have gatekeeps which can be hard to get to your prospect.

What problems is Apollo.io solving and how is that benefiting you?

Allowing me to save time and resources trying to find prospects contact information. A lot of other companies charge for this kind of information. With Apollo I can get it for free

Mid Market (51-1000 emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
Abhishek B. avatar
Abhishek B.
Partner
Share
"One of the best tools available for generating leads via Linkedin."
What do you like best about Apollo.io?

Extremely efficient to use & simple as well.

What do you dislike about Apollo.io?

It uses up a lot of backend bandwidth & really slows down the computer.

What problems is Apollo.io solving and how is that benefiting you?

Getting in touch with potential business leads.

Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
TR
Tommy R.
Founder
Share
"Easy to navigate, accurate contact information"
What do you like best about Apollo.io?

Apollo.io helps me find new contacts and their information within the companies I am pursuing.

What do you dislike about Apollo.io?

Sometimes I cannot find the proper contacts within a company I am pursuing.

What problems is Apollo.io solving and how is that benefiting you?

Proper emails and phone numbers to key executives within a company

Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
JT
Jeraffi Ben T.
Founder
Share
"Helps me be successful in what I do"
What do you like best about Apollo.io?

Right now, I am not in a place where I can pay for a subscription. But Apoll.io has a free trial that I can use, and their interface is very straightforward.

What do you dislike about Apollo.io?

Well, it's too expensive for me as a single user.

What problems is Apollo.io solving and how is that benefiting you?

It saves me a lot of time prospecting and sending emails.

Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
Bratislav B. avatar
Bratislav B.
Founder
Share
"All-in-one Sales Tool - Search no further"
What do you like best about Apollo.io?

It has all the features I have - search (lead gen), great sequence maker & browser extension when I'm not on the platform. Also, very affordable!

What do you dislike about Apollo.io?

Sometimes it's slow when enriching contacts.

What problems is Apollo.io solving and how is that benefiting you?

Quality lead gen, enriching existing contacts, cold outreach, and sequence creation, great all-in-one analytics.

Mid Market (51-1000 emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
John L. avatar
John L.
Associate Director
Share
"Amazing sales platform!"
What do you like best about Apollo.io?

I love how intuitive Apollo is and how easy it is to build sequences and add prospects to those sequences using the chrome plugin. It also provides a wealth of information about prospects, so I don't need to go into the process completely cold.

What do you dislike about Apollo.io?

While Apollo is one of the best tools I have used, one missing feature compared to other email automation platforms I have used is the ability to edit all messages in the sequence for a prospect from within the chrome plugin. If that feature were present, it would be unstoppable as a platform.

What problems is Apollo.io solving and how is that benefiting you?

I use Apollo to add prospective clients to email sequences quickly. I also use it for email identification and insights into target clients and companies. I also built lists of contacts that I can export and then quickly import into my applicant tracking system.

Mid Market (51-1000 emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
VP
Vineet P.
Founder
Share
"Found uselfull for Business Development"
What do you like best about Apollo.io?

We are able to view prospective client who is looking to hire. Plus, it is a handy tool for Sales Reach out as the contacts such as email address are always accurate. I have already referred my colleagues to use it to generate leads and prospects for more clients.

What do you dislike about Apollo.io?

I like everything about Apollo.ai, I would recommend them to get ChtGPT features.

What problems is Apollo.io solving and how is that benefiting you?

Finding Email and Phone numbers

Small Business (50 or fewer emp.)
Feb 22, 2023
 Source
Overall Rating:
5.0
DP
Deborah P.
Founder
Share
"Great tool!"
What do you like best about Apollo.io?

Super intuitive and easy to use. This is a tool that really helps with getting the proper details you need, both email (or emails!) and phone number. Highly recommend it 😊

What do you dislike about Apollo.io?

Not all emails or phone numbers are available but that's expected and not too much of an hindrance to be fair, you can still manage without it because it is still very helpful.

What problems is Apollo.io solving and how is that benefiting you?

Apollo.io enables me to access contact details that would not be generally accessible and then allows me to be in touch with potential leads and clients. Super helpful!

Small Business (50 or fewer emp.)
Feb 22, 2023
 Source
Overall Rating:
5.0
JV
Jorge V.
Founder
Share
"By far the best sales tool I've ever used"
What do you like best about Apollo.io?

It has a vast database, and it is simple to build comprehensive lists. I love not having to use any other tool to run my sequences. The extension is also excellent and helpful on any website, especially Gmail.

What do you dislike about Apollo.io?

I do think they can do a better job with UI. Initially, it can be overwhelming and confusing, but I got used to it. Also, I found that about 10-15% of the emails I find are inaccurate... but nothing terrible compared to the competition.

What problems is Apollo.io solving and how is that benefiting you?

We can find the contact info of the people we want to connect with. It also keeps the sales process running smoothly with automated sequences. The scheduling tool is also helpful once I don't have to use Calendly.

Mid Market (51-1000 emp.)
Feb 22, 2023
 Source
Overall Rating:
5.0
YK
Yunus K.
Founder
Share
"Best tool to find quality leads"
What do you like best about Apollo.io?

When it comes to lead generation, it's important to have a tool that can efficiently search for and compile accurate information on potential customers or clients. Apollo.io is the best to generate leads.

What do you dislike about Apollo.io?

Nothing, Just want if we can get more credit on the normal account.

What problems is Apollo.io solving and how is that benefiting you?

finding a quality lead is very difficult and apollo.io is providing the great service.

Mid Market (51-1000 emp.)
Feb 22, 2023
 Source
Overall Rating:
5.0
TS
Tim S.
Founder
Share
"Absolutely amazing for sales departments. Especially for statups/small teams."
What do you like best about Apollo.io?

Synchronization with CRM systems, ability to customize workflow, great lead generation functions, customized sequences, easy to learn. All the tools that I've been using before had some issues with that, but not Apollo.

What do you dislike about Apollo.io?

Nothing! Apollo is great for building your sales pipeline through it.

What problems is Apollo.io solving and how is that benefiting you?

CRM synchronization is astonishing. Lead generation is easy to learn, so the whole department quickly moved from competitors to Apollo. We have increased the number of replies because of filters, the ability to create ICP, and other cool lead-generation functions.

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