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Apollo.io Logo
Apollo.io
Empower Your Sales Outreach
4.8
(6,685)
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Apollo.io Reviews & Product Details

Apollo.io Overview
What is Apollo.io?

Apollo.io is software that is used by businesses to generate leads and manage customer relationships. As a sales engagement platform, the platform is known for helping businesses close deals through features such as contact database management, email automation, and sales pipeline tracking tools. Apollo.io is also known for helping sales teams boost their productivity by streamlining work streams and gathering essential insight into customer behavior.

Company Apollo.io, Inc.
Year founded 2015
Company size 51-200 employees
Headquarters San Francisco, California, United States
Social Media
Apollo.io Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Apollo.io Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Chromebook, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPhone
Training Documentation
Languages English
Apollo.io Pros and Cons
Pros
  • Extensive B2B Database
  • All-in-One Platform
  • User-Friendly Interface
  • Powerful Integrations
  • Customizable Sales Engagement
Cons
  • Learning Curve
  • Data Accuracy
Apollo.io Features
A/B Testing
Analytics and Reporting
Appointment Scheduling
Automated Dialing
CRM Integration
Calendar Integration
Call Recording
Contact Management
Customizable Templates
Customizable Workflows
Data Import/Export
Document Management
Email Templates
Email Tracking
Follow-up Reminders
Lead Management
Lead Scoring
Live Chat
Mobile Access
Multi-channel Communication
Performance Metrics
Pipeline Management
Role-Based Permissions
Sales Cadence
Sales Coaching
Sales Forecasting
Social Media Integration
Task Automation
Team Collaboration
Apollo.io Media
Apollo.io video thumbnail
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Apollo.io Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 22, 2025
Apollo.io Logo
6,685 Apollo.io Reviews
4.8 out of 5
Mid Market (51-1000 emp.)
Jun 08, 2023
 Source
Overall Rating:
5.0
RD
Ruben D.
Founder
Share
"Spectacular and instant data gathering"
What do you like best about Apollo.io?

What I love about Apollo.io is how easy it is to use and how it gives reliable data , specially for someone who's into data mining and data gathering. It serves you the purpose of helping with your work needs,

What do you dislike about Apollo.io?

The thing about Apollo.io is it's easy-to-understand tools: I think lessening the tabs and appearing options on the side would help better the surface of the website.

What problems is Apollo.io solving and how is that benefiting you?

Data mining can be difficult, and having Apollo.io gives me more time to provide a timely product of gathered data.

Mid Market (51-1000 emp.)
Jun 08, 2023
 Source
Overall Rating:
5.0
BA
Bassam A.
Founder
Share
"It is a great and reliable solution for business people to get the details they need."
What do you like best about Apollo.io?

A great solution to get contact details needed

What do you dislike about Apollo.io?

nothing actually, it's perfect and flawless

What problems is Apollo.io solving and how is that benefiting you?

It is solving for me a huge problem, which is getting contact details i need for decision makers

Small Business (50 or fewer emp.)
Jun 08, 2023
 Source
Overall Rating:
5.0
KR
Kevin R.
Founder
Share
"The best engagement tool out"
What do you like best about Apollo.io?

Apollo continues toI have to say, Apollo.io's lead generation capabilities have completely blown me away! As a sales professional, finding high-quality leads quickly and efficiently is an absolute game-changer, and Apollo.io delivers in spades.

What do you dislike about Apollo.io?

Nothing I love everything about it. Keep up the great work.

What problems is Apollo.io solving and how is that benefiting you?

The platform's advanced algorithms and data enrichment features provide an unprecedented level of accuracy when it comes to identifying potential customers. It's like having a crystal ball that tells me exactly who to target for maximum impact. The AI-powered lead scoring feature is simply mind-blowing. It intelligently analyzes various data points to determine the hottest leads, ensuring that my team can focus their efforts on the most promising prospects.

Small Business (50 or fewer emp.)
Jun 08, 2023
 Source
Overall Rating:
5.0
BF
Binbash F.
Founder
Share
"Apollo Review"
What do you like best about Apollo.io?

Apollo is easy to use, user-friendly, saves a huge amount of time and effort!

What do you dislike about Apollo.io?

I don't see any downsides so far! It's totally awesome

What problems is Apollo.io solving and how is that benefiting you?

Saves time when prospecting.

Small Business (50 or fewer emp.)
Jun 08, 2023
 Source
Overall Rating:
5.0
Edward M. avatar
Edward M.
Assistant Manager
Share
"Attorney"
What do you like best about Apollo.io?

The sending out of messages via email and the simplicity of using the website. Also, I am very impressed with the follow-up emails that Apollo sends on my behalf. This makes sending emails simple.

What do you dislike about Apollo.io?

I think that Apollo could better inform someone or provide and option for when an email bounces or is rejected. Maybe offer like an alternative email address to send the email to.

What problems is Apollo.io solving and how is that benefiting you?

Automating the sending out of emails. It also helped me find contact information for prospects/ employers I can message. Finally, it helped me make research companies.

Small Business (50 or fewer emp.)
Jun 08, 2023
 Source
Overall Rating:
5.0
WT
Walter T.
Founder
Share
"It is very easy to use and it helps you to create your CRM more accurate"
What do you like best about Apollo.io?

For me it is best for customer support. Apollo.io's responsive customer support team who provide timely assistance and guidance whenever needed, ensuring a smooth user experience.

What do you dislike about Apollo.io?

For me pricing is not suitable for me Apollo.io can be perceived as expensive, especially for smaller businesses or individual users who may have budget constraints

What problems is Apollo.io solving and how is that benefiting you?

Apollo solves the challenges of data management, targeted outreach, sales productivity and conversion optimization. By leveraging it's features I benefitted from streamlined process.

Small Business (50 or fewer emp.)
Jun 07, 2023
 Source
Overall Rating:
5.0
JL
Jon L.
Founder
Share
"Implementation was a breeze!"
What do you like best about Apollo.io?

I have never used any tools/apps for outbound. With minimal guidance I was able to set up my account and launch my first campaign within 30 minutes. Monitoring and adjusting my campaign on the fly is simple. The tool is powerful yet the UI is elegant.

What do you dislike about Apollo.io?

The final few steps to launch a campaign are not that straightforward, I still feel there has to be a better way or a step I am missing. There should be more tool tips within the UI or easier process to launch - Step 1; Step 2

What problems is Apollo.io solving and how is that benefiting you?

I'm using Aollo for cold outreach and lead generation. For now, it is my primary sales channel, and I am not disappointed in the results so far. Next I will work on fully implementing with LinkedIn Sales Navigator.

Small Business (50 or fewer emp.)
Jun 07, 2023
 Source
Overall Rating:
5.0
Nilay P. avatar
Nilay P.
Research Analyst Marketing Operations
Share
"Incredible/ Relatable/ Proficient"
What do you like best about Apollo.io?

Easy Accessibility Logo Design Prospect List Building Accuracy Apollo Management Team

What do you dislike about Apollo.io?

Most Dislike thing about Apollo.io is that it's not Free Lol !!

What problems is Apollo.io solving and how is that benefiting you?

Apollo.io has been a backbone of my daily work process & it had been useful in many ways. Apollo.io is most useful for Data List Building that's the most beneficial for me.

Mid Market (51-1000 emp.)
Jun 07, 2023
 Source
Overall Rating:
5.0
Tommy P. avatar
Tommy P.
Dispatch
Share
"All information are up to date accurate and precise. I definitely recommend this site ."
What do you like best about Apollo.io?

All information is up to date accurate and precise. I definitely recommend this site.

What do you dislike about Apollo.io?

Everything is perfect just keep it this way

What problems is Apollo.io solving and how is that benefiting you?

Finding a particular person and job position, and making my life easier by making a shortcut and calling the right person.

Small Business (50 or fewer emp.)
Jun 07, 2023
 Source
Overall Rating:
5.0
TS
Teo S.
Founder
Share
"Simplicity Enhanced"
What do you like best about Apollo.io?

Apollo is super reliable and intuitive, zero onboarding struggle and straightforward UX. I love the verified email setting and their commitment to constantly improve by adding features such as Intent!

What do you dislike about Apollo.io?

Apollo sometimes has limited contact information or none at all, so be careful and do not expect to rely solely on it. Revise your data and use it as a guiding tool.

What problems is Apollo.io solving and how is that benefiting you?

Exporting verified emails and the ability to coordinate lists on Apollo saves time, so you can focus on your verticles instead of compiling data sets. Benefits are numerous from emails to intent and automation.

Mid Market (51-1000 emp.)
Jun 06, 2023
 Source
Overall Rating:
5.0
BT
Bryan T.
Founder
Share
"Tool for the future"
What do you like best about Apollo.io?

Apollo allows you to reach a larger audience by using email sequences and by, searching titles, and using filters

What do you dislike about Apollo.io?

Nothing, Apollo is so easy to use. Love It

What problems is Apollo.io solving and how is that benefiting you?

Apollo helps reach the correct contacts for certain companies by getting emails and direct lines

Small Business (50 or fewer emp.)
Jun 06, 2023
 Source
Overall Rating:
5.0
KS
Kevin S.
Founder
Share
"Great service"
What do you like best about Apollo.io?

Easy to use and keep organized. It's been a game changer for us. It has so many contacts. The filters to find my exact audience in the searches is also very good.

What do you dislike about Apollo.io?

I wish you could connect unlimited email domains to make cold outreach easier. Downloading more then 1000 contacts at a time would be helpful, but not a deal breaker

What problems is Apollo.io solving and how is that benefiting you?

Reaching new verticals and contacts.

Small Business (50 or fewer emp.)
Jun 06, 2023
 Source
Overall Rating:
5.0
BC
Blake C.
Founder
Share
"Apollo.io: A Great Way For Cold Marketing"
What do you like best about Apollo.io?

I like the number of different search filters that I can use, and that the email bounce rate is fairly low. The fact that I am able to search by company and get emails so quickly has helped my job tenfold.

What do you dislike about Apollo.io?

The only downside, which is hardly a downside, is that I'm only able to view 5 pages of results for the plan I am using. But this is understandble

What problems is Apollo.io solving and how is that benefiting you?

Apollo.io is helping me with lead generation, a problem that typically takes up most of my time in marketing. With the search filters and large database, my life is much easier

Small Business (50 or fewer emp.)
Jun 05, 2023
 Source
Overall Rating:
5.0
Sarah Z. avatar
Sarah Z.
Associate Consultant
Share
"Great and free serivce"
What do you like best about Apollo.io?

It's free! most products usually are $$$

What do you dislike about Apollo.io?

wish there were more emails with certain companies

What problems is Apollo.io solving and how is that benefiting you?

I'm recruiting for jobs and it helps me access a bunch of different emails of companies I want to work for

Small Business (50 or fewer emp.)
Jun 05, 2023
 Source
Overall Rating:
5.0
JS
Jenna S.
Founder
Share
"Apollo is such a huge help to me on a daily basis."
What do you like best about Apollo.io?

The ability to pull contact details from LinkedIn and mass emailing

What do you dislike about Apollo.io?

Nothing, I enjoy working on Apollo and have no complaints.

What problems is Apollo.io solving and how is that benefiting you?

I have not noticed any problems on Apollo

Mid Market (51-1000 emp.)
Jun 05, 2023
 Source
Overall Rating:
5.0
TS
Tom S.
Founder
Share
"Apollo - An excellent sales tool"
What do you like best about Apollo.io?

I work in sales and use Apollo when I am trying to prospect into new accounts, or reach new contacts. I find their info to be almost always accurate and helpful.

What do you dislike about Apollo.io?

Every now and then you will come across inaccurate info, though not often.

What problems is Apollo.io solving and how is that benefiting you?

Apollo helps me to find and connect with people who may be helped with the products and services we provide. Apollo helps me get past the gate keeper.

Small Business (50 or fewer emp.)
Jun 05, 2023
 Source
Overall Rating:
5.0
DP
Deepak P.
Founder
Share
"Very easy and user friendly Sales Tool to find relevant contacts and company info"
What do you like best about Apollo.io?

The data I Need, the contact details I Need, I got a lot of information from this tool, so I like to use this tool very much. So ideally, I am getting the contact details that I want.

What do you dislike about Apollo.io?

Maybe. Because I used Apollo.IO free plan, so i did not face any problems and i did not saw any downside for sure

What problems is Apollo.io solving and how is that benefiting you?

I handle sales team and we need so much data requirement and client and relevant companies details and apollo.io tools help me lot for extract that details for me.

Small Business (50 or fewer emp.)
Jun 05, 2023
 Source
Overall Rating:
5.0
CR
Connor R.
Founder
Share
"Easy to learn, 10x's my agencies efficiency, and great value."
What do you like best about Apollo.io?

I love the search menu that Apollo.io offers to all of its users. It is super easy, very accurate and super efficient. I've used a few of these databases before, and Apollo is the best. Best customer service out there too!

What do you dislike about Apollo.io?

Honestly I do not have much negative things to say about Apollo.

What problems is Apollo.io solving and how is that benefiting you?

I run a agency, and it is very time-consuming for us to gather leads. Apollos database is so robust and very accurate.

Enterprise (> 1000 emp.)
Jun 05, 2023
 Source
Overall Rating:
5.0
SN
Shahnawaz N.
Founder
Share
"Its a very useful app for marketing company's."
What do you like best about Apollo.io?

Everything and the most helpful thing is you can save as much as the database you need. the best thing is you can run 1 ID on 3 to 4 different computers its great

What do you dislike about Apollo.io?

There's nothing you can dislike about Apollo.io and everything works well with this . It would be good if we could have more than 100+ results on a single page we only get 25.

What problems is Apollo.io solving and how is that benefiting you?

It helps to grow our business via giving us access to million of database of every country we want and it help to creat our own database and have a easy access to it any time we want.

Mid Market (51-1000 emp.)
Jun 04, 2023
 Source
Overall Rating:
5.0
Raunac K. avatar
Raunac K.
Consultant
Share
"Probably the most reliable software for lead generation - Services Industry"
What do you like best about Apollo.io?

Apollo's easy-to-use interface was the key point of differentiation for our team. Once we got the hang of the product, its reliable data kept us coming back and proved to be the key retention factor.

What do you dislike about Apollo.io?

At times, a few processes seemed to have been designed without proper consideration of human behaviors. For example, to create multiple lists, one has to save the first one and then return to the home page to create another list. This could have been rectified.

What problems is Apollo.io solving and how is that benefiting you?

Apollo is the greatest software for service-first companies. We were facing a lot of issues with generating reliable data for our lead marketing purposes, but Apollo's engine solved the issue for us in a jiffy.

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