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Bïrch Reviews — Pricing, Features & The Honest Take
Bïrch (formerly Revealbot) is a cloud-based ad automation platform for paid media across Meta, Google, TikTok and Snapchat. It provides a flexible rule engine for automated actions (pause, scale, bid adjust), bulk creative operations (Launcher & Stage), cross-platform campaign management, reporting and custom metrics, creative testing and fatigue detection, first‑party event ingestion via Signals Gateway, and an AI-assisted insights layer that recommends audits and rule improvements. Bïrch targets agencies and teams managing non-trivial ad spend and includes workspace/multi-account support, Slack and Google integrations, and tiered pricing with a 14-day trial.
| Company | Bïrch |
|---|---|
| Year founded | 2016 |
| Company size | 11-50 employees |
| Headquarters | Barcelona, Spain |
| Capabilities |
AI
API
|
|---|---|
| Segment |
Mid Market
Enterprise
|
| Ease of use |
Intermediate
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | Chat, Email/Help Desk, Knowledge Base |
| Training | Documentation, Videos |
| Languages | English |
Bïrch Pros and Cons
- Deep and flexible automation across multiple ad platforms
- Powerful rule builder with nested conditions and comparisons
- Bulk creative operations and creative fatigue detection
- Custom metrics and external attribution data support
- First-party signal tracking via Signals Gateway
- Essential plan excludes major automation features (rules, Launcher, Stage)
- No native LinkedIn Ads support
- Public security/compliance certifications (SOC‑2, SAML) not verified
- Higher spend pricing and overage rules are less transparent
- Learning curve for buyers who are not familiar with media-buying metrics
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