Cognism integrates with both SFDC and our SEP (SalesLoft). We have been able to utilize the tool to find new leads based off of industries as well as intent data. In addition, we have also been able to enhance the data of the current leads we already had. One of the things that has continued to stand out to me is that the tool has gotten better with more features over time. The other thing that I would feel terrible about if I failed to mention is just how awesome their support is. We have a dedicated account manager who checks in with us on occasion, ensures we know about new features that would be relevant and is just overall highly available to answer any support questions we have. I would highly recommend Cognism to anyone looking for leads to any industry that is present and active on LinkedIn.
I don't have a lot to add here. It's a new feature and I am sure is still being enhanced, but I would love the ability to add more filters when searching for new contacts within current existing accounts in our CRM. The ability to filter by customer fields, perhaps? Overall, I really don't have anything to complain about.
I trialed out SeamLess, ZoomInfo and a couple other tools before using Cognism. What has stood out is that the data is better (Diamond Verified #'s are awesome!) and the verified emails are great too. We had a short trial of Cognism before signing a contract and from that trial, we saw a 100% ROI on the price of our annual membership - which meant it was a no brainer. We have been able to find relevant contacts within businesses that show intent data, enhance our current database of leads and overall this has solved many of the issues we were dealing with before.
I like how it just works, you look at a profile and bam a few seconds later you have all the contact details of the person that you would need to reach out and grab hold of their attention.
Very little, sometimes the contact details are not always correct - but that is a small price to pay.
For me, who uses cognism to get the contact details of targetted individuals within a given industry, Cognism is a game changer, I have never used a tool as efficient and intuative. I confess that I have never used it to source large banks of contacts but I know you can.
Accurate with mobile numbers and emails. Love the Linkedin app
1.No options for lower value top ups. 2.No option to accurately obtain a count of data before purchasing.
Enabling email and phone outreach
Cognism as a Sales Tool provides invaluable access to company and prospect data, however, what is truly valuable is the value added services that Cognism provide. Cognism provide regular teach-in sessions and are able to provide ad-hoc data enrichment services, which enable us to apply Cognism's expertise across our entire Sales Organisation.
It would be beneficial for future development if we were able to see assess indivudual sales person usage of the tool directly, without needing to reach out to the Account Management team to provide this data; it would allow us to plan tailored training or assess RoI on the fly.
Cognism provides business insights for our inside sales team but additionally offers regular teach-in webinars on cold calling, which is invaluable for employees to gain new confidence and skills.
The ease of use and ability to finesse data lists as you build them - and the quality of the data provided.
The price point when it comes to exporting lists in bulk vs standard.
We have identified our ideal customer profile and target sectors and lacked the compliant data to enable us to target them effectively - Cognism solves our contact data requirement.
Prospecting is powerful - the ability to build out Campaigns and schedule in advance for multiple days is beyond convenient. The Intent Data is great info! I compared to three other packages and this one seems to be the best overall value. The Onboarding was excellent - Adamina was simply fantastic!!!
A few programming quirks - for example - when you schedule a campaign it shows in the detail to run the next day but the Calendar reflects two days away - they do not sync - and they do not go out as scheduled on the exact day but do go out on the refected Calendar day - odd. A ticket has been submitted.
Increase Lead Generation
We are a boutique search firm operating in a fairly crowded market where it can be tough to capture attention and drive awareness of our product. Having previously used a competitor tool called Growbots with limited results, I was somewhat skeptical about Cognism's value proposition; however, we have enjoyed a good level of success across multiple campaigns and have benefitted from strong CS support via our attentive contact, Bansi Shah.
We have encountered some bounces in our email campaigns, however, this is to be expected, and Cognism works hard to keep the integrity and quality of their data high.
It takes away a huge amount of mundane and time consuming research; we have found the tool useful not only for business development purposes, but also to orient campaigns around well defined trigger points, such as funding rounds and new office openings.
Product is second to none- trialled everything on the market and this is the best. Service is great- everyone there is helpful and fast
Not cheap- but all in all good value in my opinion
Finding leads, qualifying leads and managing the outbound process on one platform. Account managers are awesome- shoutout to Isaac Hancock 👍