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Google Analytics Logo
Google Analytics
Insights for smarter decisions
4.5
(6,280)
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Google Analytics Pricing Overview

Google Analytics Pricing Plans
Free plan
Perpetual license
Google Analytics has 1 pricing 1 plan , from $0.00 to $0.00. Look at different pricing plans below and see what tier and features meet your budget and needs.
Free
Free plan
Pricing information for Google Analytics is supplied by the software vendor or retrieved from publicly accessible pricing materials. The pricing details were last updated on February 19, 2024 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Google Analytics Alternatives Pricing

MonsterInsights Logo
4.4
(32)
Starting at $6.63/month
Simple Analytics Logo
4.4
(18)
Starting at $19.00/month
Fathom Analytics Logo
4.6
(11)
Starting at $14.00/month

Google Analytics Pricing Reviews

Mid Market (51-1000 emp.)
Dec 19, 2023
 Source
Overall Rating:
5.0
RC
Richard C.
Founder
Share
"Useful for page and session analytics"
What do you like best about Google Analytics?

The software is easy to use, easy to understand, and easy to customized. Also, provide high level analytics that are valuable to any business.

What do you dislike about Google Analytics?

Thresholding when the page or website don't get a lot of traffic. The length of data storage is also short.

What problems is Google Analytics solving and how is that benefiting you?

Evaluating campaign performance, blog performance, acquisition strategy, cost of acquisition, and optimization opportunities.

Small Business (50 or fewer emp.)
Nov 20, 2023
 Source
Overall Rating:
5.0
MS
Mansi S.
Founder
Share
"Amazing tool for tracking website & User journey"
What do you like best about Google Analytics?

Google analytics provides so many features . Creating self and custom reports as per our view of the data. Customizing reports on the panel . The ease of most of the basic metrics getting tracked and calculated.The integration part is much easier on gtm as well as on the website.

What do you dislike about Google Analytics?

The limitations in creating custom dimension and metrics also the change of definations of the engagement and bounce rates of the website.

What problems is Google Analytics solving and how is that benefiting you?

The different types and number of data insights we get from GA is exceptional that too free of cost. Whole organisation can access the property and build their own custom reports of their is the best part.

Small Business (50 or fewer emp.)
Nov 14, 2023
 Source
Overall Rating:
5.0
MM
Munavvar M.
Founder
Share
"Best analytics for website."
What do you like best about Google Analytics?

Free of cost in depth visitors analysis. Handles even large scale websites. Good for remarketing Google ads campaign. Funnel visualization is awesome. Report customisation and visualization integration with looker studio is easy to setup and helps in informed decision making.

What do you dislike about Google Analytics?

GA4 data are inaccurate and miss some events and actions triggered on the website. So, it is 4% inaccurate and 96% accurate (I believe).

What problems is Google Analytics solving and how is that benefiting you?

I can create more engaging content and can gain insights of how users are interacting with my website and for how long. Their entry exit and all the stuffs.

Mid Market (51-1000 emp.)
Oct 26, 2023
 Source
Overall Rating:
5.0
Shikher G. avatar
Shikher G.
Seo Analyst
Share
"Great tool for analysing data and insights!"
What do you like best about Google Analytics?

GA is the best tool availvale to track and analyse data, we can even track phone and email clicks, even the time user spent on each page. GA shows site data in much detailed like - user clicks to bounce rate..and its free of cost!

What do you dislike about Google Analytics?

Using Google analytics have no downside, In some cases it slows down your side like some miliseconds.

What problems is Google Analytics solving and how is that benefiting you?

With the help of Google Analytics...we can ensure what type of quality traffic we are getting.

Small Business (50 or fewer emp.)
Oct 18, 2023
 Source
Overall Rating:
5.0
Mohnish W. avatar
Mohnish W.
Sr. Digital Marketing Executive/Aws Support
Share
"Best tool for analyzing website traffic, social channel analysis and that is free of cost"
What do you like best about Google Analytics?

This tool by google gives a detail analysis of the website ,also about the traffic analysis from where the traffic is coming on website, the sources, and create a detail report to analyse where to work more for better results. This great tools gives this free of cost nothing incurred which make it lucrative to use with fine details.

What do you dislike about Google Analytics?

Their is no such dislike only some more feature of navigating can give brither insights analysis according to the new user.

What problems is Google Analytics solving and how is that benefiting you?

The big problem which google analytics is solving is the user analysis, input which are doing in digital world on websites, marketing measures used for traffic are they are bringing the results or not that decision power is giving after analysis , this is the major benefits and resolving the problem by google analytics.As it is product from google so its trustable, analysis is also live with good support and learning process solves major problems in digital analysis.

Small Business (50 or fewer emp.)
Oct 05, 2023
 Source
Overall Rating:
5.0
YK
Yashwanth K.
Network Support Engineer
Share
"Integrating and tracking in Google Analytics"
What do you like best about Google Analytics?

Google Analytics is the best platform to get a detailed analytics of the website and applications visitors or users. Google Analytics is the most popular platform to which providing a very good features at free of cost. Iam using Google Analytics from last 5years iam happy to say none of the similar platform can replace Google Analytics. Google Analytics is the easy to Implementation and very easy to use platform, and its providing real time geographical report tracking its very use full for my company. Google Analytics is having a very good customer support and iam using google analytics on daily basis to track the real time users report. Atleast 3days a week i use it for tracking Google Analytics is very easy to Integration in the website and application we just need to copy past the meta tag in the header section and verified with google analytics. Thank you

What do you dislike about Google Analytics?

Google Analytics is the best platform available in the market in my 5years of expireance i did not for any better alternative for Google Analytics.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics is very use full for me on the realtime tracking and improving my bussiness in real time.

Mid Market (51-1000 emp.)
Sep 06, 2023
 Source
Overall Rating:
5.0
RJ
Rahul J.
Founder
Share
"Best tool for tracking user data of Website"
What do you like best about Google Analytics?

Recently GA got an wonderful update now Universal Analytics is no longer it has now been upgraded to GA4 Which bring lots of new features along with it, The thing i like most about GA4 is now you can get data more accurately and also now you can customise dashboard as per your need and can keep a proper track on user journey so overall this tool is best to keep a complete track of your website that too in free of cost.

What do you dislike about Google Analytics?

What I don't like about GA is that it can be hard to figure out how to get the most useful information from it. When a new version is released, your old data is removed without your permission. And even though it's simple to set up, it's also easy to make mistakes that result in duplicated data or strange bounce rate numbers.

What problems is Google Analytics solving and how is that benefiting you?

It solves the biggest problem for tracking user data very accurately, its not like other too once you get it you can completely you can optmize your data and use your seo technique to boot traffic of your site and also its feature of making custom events is very usefull for me to track conversion and also now in ga4 i can make exploration report to see the data i want in a well optmize manner

Small Business (50 or fewer emp.)
Aug 24, 2023
 Source
Overall Rating:
5.0
LA
Lauren A.
Director Of Marketing
Share
"A cheat sheet for marketers who need to learn their audiences! Nothing beats it!"
What do you like best about Google Analytics?

The ease of the reporting interface and the level of exacting detail on demographic data about our website visitors

What do you dislike about Google Analytics?

I don't have any major dislikes except when you are pulling a report, you have to re-enter your "date range" for each menu section you pull up. It would be great if it remembered your set date range for a few pages...rather than reverting to the current date each page.

What problems is Google Analytics solving and how is that benefiting you?

We need to know information about who our audience is and what they are interested in seeing on our site! It's wonderful to get this level of user data and website flow with no cost!