Gravity Forms Pricing Plans, Costs & What You Get in 2026

Out of all of the Form builder plugins I've tried for WordPress, Gravity Forms has been my favourite for its range of features and options and reliability. It's easy to use and provides enough granular control over the different features.

Even with the paid Developer license, I feel like Gravity Forms could try to offer a bit more in terms of specialty form field types and when it comes to form design and styling. Of course, there's the ability to buy add-ons and extensions, but it's harder to justify that expense to clients or managers who don't quite understand what the expense is for.

Gravity Forms is our default/go-to Form Builder solution for our WordPress-powered websites. We host over 60 sites and we use Gravity Forms on all of them because it's dependable and easy to set up. They replace the default contact form module that comes with our theme and give us the ability to control exactly how a form works, what happens when a form is submitted, and enables the ability to integrate with 3rd party platforms and use Google ReCAPTCHA for spam filtering.

Gravity forms is easy to style and includes great add-ons to accomplish nearly anything you might want to do with a form. It also has simple tools built in to assist with PII compliance for GDPR, CCPA, etc.

The price is a little steep for a WordPress plugin, especially when there are so many free form plugins. However, we find it worth the investment.

Gravity Forms provides a more robust alternative to the Divi form builder that we use for basic forms. We use it for sending form information to CRMs, allowing clients to submit files, and even for taking payments. It's an efficient and relatively intuitive form builder.

Ease of use and the depth of the product.

There are some 3rd party add-ons that are old and no longer valid. Not really GF's fault though.

We are asked to come up with some pretty robust form solutions and with Gravity Forms, we have always been able to execute. Conditional logic fields are worth the price of admission alone!

Gravity Forms has been our go-to form plugin for WordPress for a few years now. It has plenty of pre-built integrations, a cost-effective price plan, and is easily extendible if there is not a current add-on. Great customer support, and great community behind the program. And with the 2.5 release, the user experience of the plugin is much better.

There isn't really much to dislike about Gravity Forms. Prior to the big 2.5 release, the biggest problem with the plugin was user experience in the interface. It was out-dated, clunky, and just a mess to work with. The GF team has improved this to meet (probably exceed) the interfaces of the other leading email form plugins.

We use Gravity Forms for traditional contact form, but on a more customized basis we have multiple use cases: PDF integration for digital signatures, payment collections, and even an interactive questionnaire lead generation form.

Gravity Forms allows users to quickly create powerful forms for any WordPress website. The drag-and-drop interface, preset CSS classes and intuitive conditional make it accessible to novice and power users alike.

While this isn't a "dislike," I wish that Gravity Forms supported integration with a broader selection of marketing automation solutions and / or CRMs. Using Zapier, users can connect with most third-party systems, but this adds additional complexity and cost.

Gravity Forms has made it easy for me to build smart contact forms that are mobile friendly / responsive. It saves me time during development and helps my customers' websites really shine while creating a positive experience for their visitors.

Gravity forms is easy to use, and is frequently updated. The plugin does a terrific job of adding forms to a website, and is easy to style specifically to your website. Features like spam honeypots and captcha help to ensure you're getting real contact data. There are many different specialized input fields such as email, and phone which format the answers and normalize the data. Gravity Forms also has awesome conditional logic, which allows you to create progressive forms that change over time.

API still leaves a little to be desired. The upcoming Version 2 of the Gravity Forms API looks like it will resolve many of the issues with the V1 API. Integration with Zapier is good enough that it will solve most integration problems, but there are can still be small problems with incompatible data that can be annoying.

We use Gravity Forms on all of our websites for form integrations. We also use it to lock and unlock assets from behind a membership wall with the use of the API and integrations to both Sharpspring and Hubspot. Before Gravity Forms, adding forms to a website could be a messy process, and usually ended up with spam problems. With Gravity Forms, adding forms to a website couldn't be easier!

That it consistently works, has a lot of third party integrations, and has lots of customizations.

The cost. Would be cool to have a lifetime option versus having to pay annually. But I know it costs money to update a plugin and provide support.

Website contact forms, basic ecommerce (buy tickets, sign up for classes or webinars), lead capture into CRMs.

It's flexible with copious integrations and extensions. You can create any form you set your mind to, make it do just about anything. I've mapped forms to PDF, used it to create app-like user experiences for clients who want to automate onboarding for clients. They also use it to prequalify and weed out leads, in an educational way for users.

Delayed support response due to location

I can add value to client websites by creating custom intake forms, and with the help of plugins I can even successfully map Gravity Form fields to PDF and have them emailed.