It gives you basically everything you need to do the right keyword research and is more cost effective than the other main brands.
I feel like it could use some more features that arr helpful for seo overall.
We use it for keyword tracking to help see our progress and our seo efforts.
The ability to download XML files of keywords and longtail keywords in comparison to the rankings and CPC value. This tool is great for identifying undervalued keywords that can help improve ROI and search volume.
I don't like that there is not an API connection to import selected keywords into my CRM or Google Adwords account. This tool is nice on its own but in today's environment companies are looking for tools that can integrate directly into your work environment.
I am identifying new keywords and SEO competitors to improve my digital advertising across channels. KWFinder allows me to look at CPC and find ways I can maximize my advertising dollars.