I love the innovation they are applying to the product currently, bringing it in line with recent "must-haves" in email marketing tools and technologies.
The price. The enterprise version of Litmus is not worth the investment. They are a bit late to the party as several high-end ESP and CRM services do have many of the tools they offer built into their systems already.
The primary purpose of litmus in our team is that it's a collaborative space for more junior members of my team to build and then test HTML emails before they go into the execution phase. It's easy to use does not come with a high learning curve and email code can be consistent and properly vetted before deployment.
Litmus has tools to help with all aspects of the campaign process. Proof for collaboration, Checklist for testing, Analytics for read time data, and builder for creation. Litmus adds value to all setups in your campaign process.
Previews & QA offers a very detailed set of test but only email client previews are available in a chrome extension or in app integrations (like in Salesforce Marketing Cloud). The extension and integrations offer a quick way for email client rendering but is missing the load time, accessibility, spam checking that the Previews & QA offer within the Litmus platform.
Read time data, email client rendering, and collaboration with my team on campaign content that is accessible to team Members outside of the marketing team with direct Litmus access.
Allows me to easily and seamlessly review email templates on all platforms.
Pricey. The pricing structure I find is outrageous for freelancers/small businesses.
Allows me to test emails easily and all platforms.
i like variety of clients, speed of testing is ok sometimes
price, hope litmus could be available for personal use even for example with smaller amounts of testing time, speed also could be better sometimes it's too long rendering
giving insurance that all cliense will render template so wider coverage of reciepience will recieve the email
If you are not render testing your emails then you are not truly concerned about your customers. By using the Litmus tool, you give each customer the experience you intended. As an email developer and professional services Manager, I also appreciate the value of the extra tools built into the Litmus platform. Litmus builds email tools for email geeks and keeps us all on the cutting edge of understanding our craft.
At times, the renders can take longer to load than my impatience would like.
The mystery of email client and device renderings. There is no other way to get visibility into what your customer will see in their Inboxes.
Litmus is easy and user friendly. It assists us in creating and testing email campaigns. It ensures that the emails prepared for the email campaign are fit to be displayed by our customers. All types of inboxes receive emails seamlessly without any broken structures.
It was a little expensive for us but the cost got covered when we realized its benefits
In an email campaign, while we are sending out an email to our large base of customers, it is vital to ensure that the e-mail doesn't have broken links and that all text and images are aligned correctly. Litmus helped us achieve all this swiftly.
Multiple QA testing points Organized navigation Doesn't require coding knowledge Variety of templates
In-app tips not included and fee integrations
Captures our outgoing emails and lets us inspect them and see the spam score of each mail
Litmus is a digitized approach in matter email marketing, where communication is made instant and cost-efficient. Besides, Litmus collects information directly from customers through polls and other survey procedures. The integration with other marketing approaches and systems is another beneficial considering that the developer deployed. The email testing and screening are also well articulated by Litmus
Litmus is standard, accessible, and fully digitized to support all forms of communications through digital marketing and inference determination. Litmus is determined, flawless, and magnificent.
Litmus provides satisfactory marketing streams, through solid emailing and other digital integrations. Moreover, Litmus conducts the information collected from customers, in a way that enhances the decisions that companies make. Finally, Litmus is cloud-managed, with a standard global reach.