Litmus Reviews & Product Details

Editing your emails live. Being able to see how your code effects your email is a wonderful tool

So far I've had nothing but a great experience

Ensuring that the emails are rendering properly across all platforms

Litmus is the most straightforward and user-friendly email testing service I have used. The ability to pick and choose which email clients and browsers you want to see is beneficial, and Litmus is constantly staying on top of developing email trends and features.

Maybe it's user error, but my team and I still haven't found a good workflow for testing and reviewing emails sent to Litmus. That would be a gamechanger for us - the ability to provide feedback at different levels and consider the diverse backgrounds and skillsets of everyone on our team (from copywriter to developer, etc.).

The biggest problem we've recently solved using Litmus was in our transition of email marketing systems. We've used Litmus and ensured our emails rendered precisely how we wanted at every step - from IP Warming to running our day-to-day campaigns. Now that we've been using our new platform, we're thinking ahead to refining and coding better designs for things dark mode and the various devices our subscribers use most often.

Litmus provides an easy way to build great emails quickly and, for me, one of the best features is the ability to share a link to proof your creations that can be shared - the coolest thing is that you control what they can see. You select the inboxes you want to show and the mobile devices to use. The approver sees what they need to.

The folder tree is a bit tricky. Sometimes when you have lots of folders, you can't scroll down to lower folders, so you need to get inventive about how you get there. It's not a huge inconvenience, but it can be frustrating if you're in a hurry

Inbox previews are the biggest win for me. Litmus has a ton of features now, but its core purpose of proofing is what keeps me coming back. I use it as a standalone product (where I log in to the Litmus platform) and as an integrated part of Marketing Cloud; it's pretty versatile.

How close to the email community the Litmus team is. That makes a big difference when implementing new features

The platform is always changing and sometimes I don't even know where to find my things. I would recommend sharing a timeline of the new features so we can be aware of when the changes will come.

Masking sure all my email templates are rendering as they should. As a repo for my development team to build things and share links with the MKT stakeholder for approval

Ease of use and excellent customer service.

The pricing is not too flexible for a small agency, the usage is not contant so the needs vary

formatting issues with specific email clients, such as Microsoft

The most significant upside of using Litmus is the possibility to test the emails in a lot of different email clients. I recently noticed that Litmus has come with a drag and drop builder, too (might have existed for a while?), and that will be super helpful for the team I'm on where I'm the only one who knows how to code.

The biggest downside of Litmus, as far as I can see, is that it is made mainly for developers. If the Litmus builder had been as easy to use as the Mailchimp builder, it would've empowered many people to create a lot of beautiful emails. But now, it seems like we need someone to code up modules and templates first. If that is not the case, I haven't found out how.

I'm not ending up sending out emails that look terrible for a vast majority of our subscribers, that's for sure!

We work with a wide array of stakeholders, from Gen Z through to X - including professionals and general consumers. The previews and QAs ensure our HTML from Salesforce Marketing Cloud is rendering well across many use cases. Moreover, sending tests directly to the builder and tag team members allows us to proofread and approve content blocks effortlessly. I have already recommended to industry peers who've experienced similar benefits. It's an end-to-end solution, too, meaning I can set up tracking and analysis to augment and tweak future campaigns. In short: Love the builder, previews, QAs, and analytics. Love Litmus.

Nothing for me. Brilliant for teams and collab. I would like a bit more functionality in the folder structuring and filing, particularly as we move further down the line in involvement, but that's just me being picky with housekeeping.

I'll list them, for ease of reading: - proofreading - device testing - metrics/analytics and ROI rationale - team collaboration and SLT approval - historical reviewing and content archiving Honestly, any marketer performing direct comms to end users - needs Litmus in their lives. There isn't a better solution out there for testing pure HTML through email clients, testing and reviewing sends as a team, and seeing the ROI and effectiveness of what you're doing. The best ESP management tool I've used in my career.

I really enjoy working In Litmus. The product is easy to use and had a great user experience. It's very useful for coding HTML for emails and previewing your email experience on multiple email clients. It is the best email testing platform on the market. Not only does Litmus generate screenshots for all major email clients, they are quick to update when things change or new features become available for certain clients (e.g. Dark Mode). from testing all major platforms, Litmus. Litmus comes with many options to improve your email marketing and improve productivity. Their visual editor is great and helps with writing efficient emails with drag and drop feature. Their insights also help you do in depth analysis of campaigns. Integration with other apps and services is another great feature as it saves time to switch between apps and finish efficiently. This is the second company I have worked at where I advocated to incorporate Litmus into their email process. It seamlessly integrates with Salesforce Marketing Cloud and makes collaborating with multiple teams and the UAT process a dream. The browser previews of devices and additional analytics are the key features I leverage for every email. It is the surest way to double check your email will render beautifully for your subscribers.

Nothing really. Minor thing - not seeing folders on the main window.

Building emails, Troubleshooting in different email clients, analytics that my ESP cannot provide.

Robust and very thorough QA and testing features.

There are so many features, at first, it can be a little tricky to navigate the interface and get around.

Making sure emails are consistently error-free and user-friendly.

I love that Litmus has so many devices to render from.

Sometimes it takes a few weeks for new OS systems to be available.

Render QA testing for our email campaigns