Litmus Reviews & Product Details

I love that Litmus offers previews to see how your email code renders in various devices and email clients. This has been a very helpful tool as our team has tested dark mode renderings!

Overall, I do feel like Litmus builder does have some limitations, but it's really not a setback for our team. We do a lot of our coding in MJML and then bring them into Litmus for templating. Builders often add a bit of bloated code, so we are just cautious of how/where we use those elements in our emails.

Specifically, we love the Email Testing capabilities and seeing how our emails will render in the different clients. This is extremely helpful for us!

The preview option for various email clients. Outlook is a nightmare to design for and each version of Outlook has different issues, so seeing those before my clients do (we're a Gmail shop - so we're blind to them otherwise) is clutch.

The process of using the spam check is a little arduous, but the results make it worthwhile.

Outlook is notoriously difficult to get email renders to look the same as every other client, and with so many versions of Outlook to design for, it can be very difficult to check them all without a tool like Litmus.

For its core competencies - Litmus really just works. The renders are accurate. The editor has nice quality of life features that make it pleasant to work in. All of that little stuff really adds up and makes it such a nice platform to work in. The other huge thing is that the support and CS experience are so much better than most other B2B products I have the displeasure of using. The litmus team are proactive, and you can tell that the whole suite was basically developed by people who have jobs like I do. It's not my money being spent, but I'd fight pretty hard to keep Litmus in our stack at this point.

It's really a nitpick, but our implementation of Marketo utilizes Marketo workspaces, and that breaks the ability to use their slick integration. We therefore have to send in our emails manually to proof, which is annoying but not a dealbreaker for our use case.

We primarly use Litmus for the renders of different email clients. This really does just work. The renders are accurate and it saves me SO MUCH TIME. We do also use the proofing and builder features to a lesser extent and these are great too.

The fast, easy, and intitive user interface which allows us to test out our emails and view it on multiple platforms, devices, and browers. Any questions we've had have been quickly answered by the responsive customer support team.

I have yet to experience a downside of Litmus or any difficulty.

By being able to test our emails across multiple browsers, devices, and platforms we're able to see how the email layout appears - which is crucial to our nonprofits's fundraising efforts.

I love the innovation they are applying to the product currently, bringing it in line with recent "must-haves" in email marketing tools and technologies.

The price. The enterprise version of Litmus is not worth the investment. They are a bit late to the party as several high-end ESP and CRM services do have many of the tools they offer built into their systems already.

The primary purpose of litmus in our team is that it's a collaborative space for more junior members of my team to build and then test HTML emails before they go into the execution phase. It's easy to use does not come with a high learning curve and email code can be consistent and properly vetted before deployment.

I absolutely love the ability to see how my email will render in multiple inboxes at any time through the Chrome extension. It's easy to use and I can test new elements as I go.

Sometimes the Chrome extension crashes or can't keep up with my changes. I feel that the testing results on the image alt links don't always show correctly either

Litmus helps us see how our email will render in multiple clients - which saves us time and ensures that we create a quality product.

Flexibility to test across different OS, browsers and devices. It's easy to navigate.

I don't have anything that I dislike about Litmus.

It helps me with testing email across different browser, OS and devices which is amazing!

Litmus has tools to help with all aspects of the campaign process. Proof for collaboration, Checklist for testing, Analytics for read time data, and builder for creation. Litmus adds value to all setups in your campaign process.

Previews & QA offers a very detailed set of test but only email client previews are available in a chrome extension or in app integrations (like in Salesforce Marketing Cloud). The extension and integrations offer a quick way for email client rendering but is missing the load time, accessibility, spam checking that the Previews & QA offer within the Litmus platform.

Read time data, email client rendering, and collaboration with my team on campaign content that is accessible to team Members outside of the marketing team with direct Litmus access.

i like variety of clients, speed of testing is ok sometimes

price, hope litmus could be available for personal use even for example with smaller amounts of testing time, speed also could be better sometimes it's too long rendering

giving insurance that all cliense will render template so wider coverage of reciepience will recieve the email

Litmus has made locating and editing the necessary code sections within emails a smooth process. Instead of needing to scroll through lines of code trying to figure out where the one line of code is that you might guess you need to edit, Litmus takes you right there in seconds. I have found everything very intuitive and easy to use within this app. I consider it a great instructor on where code is and how it functions, and I have learned quite a bit through this app in a short amount of time.

I haven't found anything to dislike using this app, and I have used it for nearly a year. This has sped up the process with editing HTML emails enormously for me.

We need to be able to find sections of code that need to be adjusted to improve email formatting and functionality. We are then able to easily find and troubleshoot those problem sections.

It allows me to create, edit, test, and proof my many email campaigns -- all in one easy-to-use platform.

The only thing I have issues with is sorting; it doesn't always work they way it should (clicking on "date" changes the order of emails.)

Testing is the biggest thing that it solves for me and my team. And also the "proof" process is a game-changer.

After being in the marketing game a while, I started using Litmus a few years ago. As I began to research what email testing software to use, I realized that I had quite a collection of tools at my disposal. (I have to admit I was a bit of a tool hoarder) However, the more I tried Litmus out, the more I appreciated it. It is easy to use and has everything you need for your email campaign testing and optimization in one place. I mostly use it to set up my emails for display on both desktop and mobile devices so that I get the best results from the campaigns I am sending to our customers. I find it very useful when it comes to A/B testing and helps me increase open rates and click-through rates with my clients’ email campaigns. For example, using the mobile preview feature in Litmus I can quickly check to see how my emails look on a range of mobile devices and see if there is anything that needs to be changed before I send out the campaigns. Also, in case something goes wrong with my email campaigns, I can easily review them and figure out what went wrong so I can fix it and avoid any further issues in the future.

It would really be ideal if I could add multiple email accounts to my account so that I can more easily monitor all my campaigns and do split testing for all of my accounts in one place.

Since Litmus came onto the scene, it's been revolutionizing the way marketing teams work with their subscribers. With automated workflows and A/B testing tools, you can create the most effective emails in a fraction of the time it used to take. That's invaluable when you're dealing with a high volume of subscribers! And with real-time reporting and analytics, you can measure exactly how well your campaigns are doing so that you can keep making improvements. It literally makes my job 10x easier!

I love the way I can see multiple previews of an entire email message. Super easy to identify problems and fix them.

There is a limit of 5 messages on the email compare report. Wish it was 12 or 13.

Rendering problems, accessibility issues and bad links are identified instantly. This reduces editing time in my ESP.

I enjoy using the preview modes where I can see what my email looks like in different browser configurations

I feel like the framework for user controls is a tiny bit outdated, but isn't terrible.

We create email templates for clients and Litmus helps us ensure that templates are usable for clients by all different browsers and email clients

I love Litmus. They are the best resource for email marketing. Such a wider variety of topics. Great inbox preview. Tutorials and newsletters on a variety of topics.

I have nothing I dislike about them. They are a superb in putting out permanent and up to date industry wide information. Maybe an A-Z start to finish email creation tutorial using code.

The map location implementation is going to be a super helpful resource to have! I appreciate the variety of ways you can utilize Litmus from email inbox preview to litmus tracking code.

What's helpful is when new ESPs are introduced or updates made, Litmus soon incorporates those into the testing process for users to include.

Not having any issues as of yet. The UI is pretty streamlined.

A streamlined way to test emails while meeting deadlines

I like that it shows the product output on multiple clients and devices

I have seen instances where the client output is not completely accurate

It solves the problem of being able to easily test and implement an html solution that works for ALL clients at once.

I love the fact that I can preview my emails on Litmus - it has been incredibly helpful. I also like the code preview option where I can see the backend of my code.

There isn't anything that I dislike about the platform. I think the wide offering of the product is great and don't see any areas of improvement at this time that would help me.

It's helping us streamline our email testing processes and ensure deliverability. I am more productive because of using it and our business performance has increased.

The Proof tool - has cut down on so much back and forth with clients and keeps any revisions in one centralized location.

Approvals on proofs are only sent to the account that created the Proof. I want to be able to assign who gets those notifications.

Litmus has helped improve efficiency, quality assurance and communication with clients.

I like the option of being able to use an easy interface for coding or html. The option to see multiple platforms and how the email will display to the end user. Creating and saving blocks of code that are used on the regular Integration of Litmus with our Salesforce Marketing Cloud platform

Nothing I can think of at this time. Overall, we're happy with LItmus and plan to use the product for the foreseeable future. I do wish that the design portion of the platform was free. Not a deal-breaker but surprised to see that such a 'simple' feature requires an additional upcharge.

How the email is rendered in multiple platforms and what we need to update, and not update, for those who are using a specific platform most. And not putting as much emphasis on those platforms that our audience isn't using.