Litmus Reviews: 4.6/5 — Highly Rated

The two most helpful features on Litmus are Previews and QA and Analytics. They both provide valuable insight into our email marketing initiatives for the quality of our email designs and user engagements across all digital devices. Not related to the platform, but Litmus's email newsletters are extremely valuable. I open every email from Litmus! These guys are doing it right!

Litmus can do much better with its Accessibility feature. For example, the screenreader is pointless. I don't use it as it needs a major upgrade. The first Alt text for image path always says missing although it never is. Might be a bug that Litmus needs to address.

Litmus is so crucial for our email marketing programs. Not only does it help us preview our email templates across all devices but the analytics feature allows us to track metrics our email marketing and marketing automation platforms don't support. For example, Read, Skim read, and Glanced rates. Reading environments, top email clients, and Dark Mode usage.

Strong spam detection techniques to carry out a spam analysis Easy to set up due to its intuitiveness Combines all the email testing functionality that we need into one easy-to-use platform

Not a simple approach to come up with useful regexes that cover all possible cases

Catch broken links and continously improve recurring outbound emails I get to know what happens to our mail when i hit the send button Checking the spam score for our emails

I love the fact that I can preview my emails on Litmus - it has been incredibly helpful. I also like the code preview option where I can see the backend of my code.

There isn't anything that I dislike about the platform. I think the wide offering of the product is great and don't see any areas of improvement at this time that would help me.

It's helping us streamline our email testing processes and ensure deliverability. I am more productive because of using it and our business performance has increased.

The Proof tool - has cut down on so much back and forth with clients and keeps any revisions in one centralized location.

Approvals on proofs are only sent to the account that created the Proof. I want to be able to assign who gets those notifications.

Litmus has helped improve efficiency, quality assurance and communication with clients.

I like the option of being able to use an easy interface for coding or html. The option to see multiple platforms and how the email will display to the end user. Creating and saving blocks of code that are used on the regular Integration of Litmus with our Salesforce Marketing Cloud platform

Nothing I can think of at this time. Overall, we're happy with LItmus and plan to use the product for the foreseeable future. I do wish that the design portion of the platform was free. Not a deal-breaker but surprised to see that such a 'simple' feature requires an additional upcharge.

How the email is rendered in multiple platforms and what we need to update, and not update, for those who are using a specific platform most. And not putting as much emphasis on those platforms that our audience isn't using.

The ability to view dozens of different email clients in one UI has been a major unlock for us. Before Litmus our team was managing canary accounts on several email clients but it wasn't scalable.

The only missing feature is a mobile app for iOS. We often test deep links on our app and there isn't a great way to check these using Litmus. Hopefully this will be added soon.

We are now able to troubleshoot rendering in dozens of email clients in a seamless UI. We didn't have a scalable process before using Litmus. This has been a big unlock for us.

Inspecting email contents in a development setting rather than sending it to actual recipients. It has a simple implementation and a simple GUI

Some customers may not receive emails so I have to perform a blacklist check to ensure our email has not been blacklisted to reduce spam

Creating a sense of urgency in my subject lines strategically to get people to take action. Viewing my email and see whether it will be considered as spam

There is a library of custom modules so i can use them across various campaigns. With it, i get real screenshots of my emails across all popular email providers in one click

This tool can improve on email analytics to help us understand our email audience better

It helps display our emails properly across all clients. It also tests for poor formatting, broken links, and code problems

A/B test different elements of our emails such as subject lines amd clickable subjects. With this tool i can see instant previews of our HTML emails

This is a simple, easy to use email preview tool that i completely trust

Helps take the pain out of inbox and spam testing our emails

HTML editor that offers syntax highlighting Statistics on which email clients are used, engagement reports, geo location, etc.

One of the previewing tools worth mentioning is the link checker that help make sure the links are not blacklisted

Lets know which email clients or device our prospects used to open our emails. Allows us to test our emails easily and lets chose which clients we want to target

Litmus values instant communications, a factor that improvises the business needs through proper engagement and immediate marketing. Besides, Litmus generates a systematic email delivery note, that allows the sender to know if the message is well delivered. Besides, Litmus allows the encryption of personalized communications, which increases the privacy of the business.

Litmus is the right gadget in matters communications, and there are substantial software needs that increase the reliability and the reach of customers without defects or challenges.

Litmus has internalized all the email communications demands from the market by companies and it provides a genuine and validated approach to business marketing. Further, various marketing options have been integrated to bring a solid digital platform that reaches customers immediately and effortlessly.

Multiple QA testing points Organized navigation Doesn't require coding knowledge Variety of templates

In-app tips not included and fee integrations

Captures our outgoing emails and lets us inspect them and see the spam score of each mail

Litmus is a digitized approach in matter email marketing, where communication is made instant and cost-efficient. Besides, Litmus collects information directly from customers through polls and other survey procedures. The integration with other marketing approaches and systems is another beneficial considering that the developer deployed. The email testing and screening are also well articulated by Litmus

Litmus is standard, accessible, and fully digitized to support all forms of communications through digital marketing and inference determination. Litmus is determined, flawless, and magnificent.

Litmus provides satisfactory marketing streams, through solid emailing and other digital integrations. Moreover, Litmus conducts the information collected from customers, in a way that enhances the decisions that companies make. Finally, Litmus is cloud-managed, with a standard global reach.

Full visibility into every aspect of our email program so we can pinpont and react to any changes in our deliverability or audience behaviors. Adjusting our code and watching the preview update in real time

This software is great in all aspects. It ensures exceptional results while making email preview faster and less stressful

By testing every email, we preserve our reputation and avoid the extra work of sending an ''oops'' email

Saves time. Very reliable and trustworthy User friendly.

No negative feedback.It is serving as required.

Saves time. Very reliable and trustworthy.

With on-brand, customizable templates, we easily create our emails in Litmus Builder and then exports them to whichever ESP our team prefers to use

With the company's evolving email needs, the team is getting bigger and the solution can run slow at times

We get great emails out the door faster and ensure a consistently great subscriber experience for all our emails

Reliable, comprehensive solution that help across the entire email production process. Brought our code from the code editor into Litmus Builder and use saved snippets and partials to share coding knowledge across the team

Streamline the process of tagging reviewers and tracking approvals so that we can make sure we hit every deadline

Thoroughly testing emails with Litmus Email Previews, Checklist, and Spam Testing to create a great experience for every subscriber

Improve on email analytics to provide more in-depth subscriber engagement data to help better prioritize the email clients that matter most

We were able to access the power of the Litmus Platform to preview emails across 90+ email devices and clients as we build, easily catching any errors or issues early on

Its subaccounts help keep our client's work separate and secure without having to juggle different logins or constantly switch between tools

Being able to check my coding on all viable platforms as well as mobile and dark mode

I wish the previews were updated faster or real-time though I know that would be a logistical nightmare

Making sure emails render correctly throughout all applications but especially on outlook because our clients and their customers use it for email.

I like the previews the most in Litmus.

I'm not quite satisfied with the user interface.

Looking at email previews most of the time. I solve issues for rendering on multiple clients and date underlining. Also use for coding practices. Benefits: practice coding without overriding live template, can identify problems for several email clients.

Litmus has consistent technical testing abilites which are the benchmarks in email marketing

I can't find anything I dislike about Litmus

I look to Litmus for inbox rendering, subject line tests and spam tests

Besides the best support, I like being able to create snippets and templates.

I think the subject line gets in the way for me since I don't use it myself. I wished it would remember my selection of having it off.

It helps with quick turnaround time

Builder: Litmus builder is an easy solution to build templates collaboratively, figure out issues in code, and implement responsive templates. You can add modules, set up brand design and colours, and even analyse your campaign performance. QA process is seamless and collaborative. You can set your template proofs, link proofs, basically, your entire QA chart and easily complete the process ensuring 0 errors.

The only suggestion I have is to build a live builder ie if I am fixing code for a specific view (mostly outlook) in the builder, I could see live changes on the view as well. Currently, I have to send a test and the view takes 5-10 seconds to load.

Template QA and building responsive templates. We have a strong QA process and multiple stakeholders. The public test copy option helps us easily share tests for reviews across and outside the organisation, making the QA process seamless.

I've used litmus for over 10 years, and their customer service is top notch. Whenever we have had an issue they are quick to reply and their tools help us create emails that render perfectly cross-client.

There are some tools we don't use in the service so it would be nice if we were able to custom create a plan that excluded or included certain items. Outside of that I don't really have any complaints about the product.

Litmus helps us keep an eye on our overall email performance and how our emails display in inboxes. It helps us be more efficent and quickly debug and fix any issues that come up.

Real time coding that allows for quick edits.

Some struggles with customer service that ultimately gets resolved.

Knowing that we have the ability to check platforms that are important to us for deliverability is key.

Litmus allows my marketing team to easily review campaign emails and make changes in real time.

There's really nothing to complain about!

We're leveraging litmus to A/B test.

Allows me to edit code directly within litmus so see if my fixes will work immediately.

Sometimes it can take a while for something to render. I've also noticed litmus will sometimes take a screenshot esrly, so heavier emails might not display the same.

Ensuring that the email looks good across all clients.

The accessibility and ease of usage for the website

Nothing actually. I've enjoyed my experience every time using Litmus.

Email viewing for all platforms to our clients as well as providing tracking

Fast loading screenshots of all current email clients, organization of emails within a folder system, 'Builder' for checking and testing various code against individual email clients, team commenting, editor functionality... it has it all!

It can be pricey for individuals or smaller organizations but overall is worth every penny.

I utilize Litmus for developing bulletproof emails and delivering the best results for my clients. Litmus has cut testing and production time down significantly, allowing for quicker deployments.

all services provided by litmus that allow you to have all under control and to track the performance of your campaigns. Adding the User Interface is very simple and user friendly. You can find a lot of interesting features like tracking and measurements that can help you to understand how your emails work and to understand if you have to improve messages or other things of your communication to catch the interest of your customers. adding you can try and catch error codes directly from the previews for each client/device. This is very helpful with Outlook because a lot of problems occur with this email provider and with litmus you can debug your code and fix it to obtain the perfect email. Then you can test your emails before sending them to the customer, also you can build an approval process to be sure before approving an email and to split tasks for each member of your organization.

unfortunately, I have to say that the pricing model is a little bit expensive because the model is based on the number of reviews. Usually, when you test an email you need to preview a lot of times the same email to see how it fits on several providers, you need a lot of previews.

we have solved a lot of problems related to deliverability and also to the content adaptation of emails based on several devices and clients both for desktop and mobile.