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Unclaimed: Are are working at Litmus ?
Litmus is a preferred email personalization, optimization, and collaboration software among marketers designed to maximize your ROI. From pre-send campaign development, testing, and AI-driven content recommendations Litmus can deliver the tools you need and help facilitate better creativity to ensure optimized content.
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| Capabilities |  | 
|---|---|
| Segment |  | 
| Deployment | Cloud / SaaS / Web-Based | 
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support | 
| Training | Documentation | 
| Languages | English | 
 
          Compare Litmus with other popular tools in the same category.
While collaboration is not its main selling point, Litmus makes creating a campaign and then receiving feedback very easy. We use Litmus mainly as a setup and testing tool for emails; seeing all the different browser/device/etc versions is invaluable.
Many platforms now offer integrations or native functionality to see how your emails will look in different users' views. Same goes for the ability to set up a creative database containing templates and snippets. If these platforms continue to improve on this function, I could see Litmus being phased out, at least among our use.
Design database and email QAing & testing
*Right emails to tight recipient at right time always. *Automation and personalisation capabilities. *Easy to optimize emails campaigns. *Capabilities of measuring engagement level.
I haven't had any bad experience when it comes to all performance of this platform.
This is our chief hub of testing and emails deliverability making engagement as fun.
I like all the different email clients that I can see my email in. It also has more features that help improve my emails including the spam ratings and subject line optimization testing. The new AI tool is also very helpful.
I wish I could see my preview text in the email tests to see if the white space I created is working. I also wish the new dark mode feature had CSS that I could drop in my template.
Litmus helps me see the obscure and embarrassing "issues" to resolve them before the customer sees them. Viewing my emails in dark mode has been especially helpful.
The best part about Litmus is the engaging webinars they host to provide opportunities for learning and leveling up your skills. There are so many aspects to email marketing and best practices, and I've enjoyed learning from experts in the field who approach email from a variety of angles.
I do feel like I get a lot of emails from Litmus with tips and updates. I would prefer to receive less frequent emails, though I find a good deal of the content valuable. I don't have time to dive into all the content they share.
I don't have much experience in email marketing, and being part of the Litmus community empowers me to learn more about the different levers you can pull and how to create impactful emails.
The previews of html emails. I like that you can preview them in basically all devices.
The user interface. The first 2 or 3 times that I used it I felt kind of lost.
It helps me preview emails in most devices, so I can QA them before launching them
My favorite part about Litmus is being able to see all of the different previews of how my email will look on different platforms. The suggestions to improve my emails are also very helpful. Since using Litmus my click rate has gone up!
There are not many downsides. Litmus has been a helpful tool. Would love to see more clarification to some of the suggestions that are offered in the Attributes tab.
Litmus is solving my ability to not send emails that will end up in spam folders, improve open rates and improve click rates. Litmus has great insight to standard email practices.
The platform has become a game changer to us. We can quickly edit our templates and see how they look across all popular email clients. Has also increased coding experience with resources available in the litmus content library.
No dislike, best platform in the market.
Litmus has helped our team effortlessly update our email templates and our developers enhance coding knowledge.
1.It has helped us to design and test email campaigns. 2.I also like how it has an editor built out just for developing emails and how it is implemented in most CRMs. 3.Also it has provided the ability to generate emails previews across number of different emails,clients so that it helps to optimize the look and design of email templates which has been helpful to our team!
Everything you need for email testing and development is great!nothing to dislike
*we were able to create,check and fix our email templates with it
The platform provides a better way to review and approve our Emails.Email insight is accessible to review those that matter to me.
This platform has never disappointed us .
It is boosting collaboration and reduce review cycles with proof.Also it's giving stakeholders chance to give feedback and cutting reviews.
I use Litmus for sending email blasts, newsletters, and ads. To me, timing is everything when it comes to sending out advertising campaigns. The minute you send an email with an important offer or new promotion, there's a good chance it will be lost in a sea of emails, and this is where Litmus comes in as it allows you to set up automation to automatically send out your messages on the right schedule. This means you can rest easy knowing that when the time comes, your messages will go out without the need for you to constantly check for and resend them. As a result, my campaigns are getting more engagement and leads compared to the campaigns I was sending before with no automation that Litmus provides.
I've not seen any issues with Litmus so far. It has always worked as I expected it to work.
Litmus provides me with automated and timely campaigns that help me improve marketing outreach efforts. I'm able to set up schedules for sending out content in bulk that includes images, articles, blog posts, offers, and promotions based on my target audience so I know when it is time to send them out. This way I'm able to increase conversions, engagement, and sales while saving me time and energy by sending out only the right content at the right time.