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Litmus
Optimize Email Campaigns Instantly
4.6

( 382 )

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Litmus Reviews & Product Details

Litmus Overview
What is Litmus?

Litmus is a preferred email personalization, optimization, and collaboration software among marketers designed to maximize your ROI. From pre-send campaign development, testing, and AI-driven content recommendations Litmus can deliver the tools you need and help facilitate better creativity to ensure optimized content.

Company Litmus Software, Inc.
Year founded 2005
Company size 51-200 employees
Headquarters Cambridge, Massachusetts, United States
Social Media
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Ask Questions about Litmus
What Litmus is best for?
How does Litmus compare to SendPulse?
What are the pros and cons of Litmus?
Litmus Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Litmus Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Litmus Media
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Litmus Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 29, 2025
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382 Litmus Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
May 16, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great tool for mockups, setup, and collaboration"
What do you like best about Litmus?

While collaboration is not its main selling point, Litmus makes creating a campaign and then receiving feedback very easy. We use Litmus mainly as a setup and testing tool for emails; seeing all the different browser/device/etc versions is invaluable.

What do you dislike about Litmus?

Many platforms now offer integrations or native functionality to see how your emails will look in different users' views. Same goes for the ability to set up a creative database containing templates and snippets. If these platforms continue to improve on this function, I could see Litmus being phased out, at least among our use.

What problems is Litmus solving and how is that benefiting you?

Design database and email QAing & testing

Mid Market (51-1000 emp.)
May 14, 2023
 Source
Overall Rating:
4.5
KT
Koloud T.
Docent Laureate
Share
"Email Testing & Perfect Real-time Marketing Campaigns"
What do you like best about Litmus?

*Right emails to tight recipient at right time always. *Automation and personalisation capabilities. *Easy to optimize emails campaigns. *Capabilities of measuring engagement level.

What do you dislike about Litmus?

I haven't had any bad experience when it comes to all performance of this platform.

What problems is Litmus solving and how is that benefiting you?

This is our chief hub of testing and emails deliverability making engagement as fun.

Mid Market (51-1000 emp.)
May 08, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Litmus is great for Q/A with so many email clients to choose from"
What do you like best about Litmus?

I like all the different email clients that I can see my email in. It also has more features that help improve my emails including the spam ratings and subject line optimization testing. The new AI tool is also very helpful.

What do you dislike about Litmus?

I wish I could see my preview text in the email tests to see if the white space I created is working. I also wish the new dark mode feature had CSS that I could drop in my template.

What problems is Litmus solving and how is that benefiting you?

Litmus helps me see the obscure and embarrassing "issues" to resolve them before the customer sees them. Viewing my emails in dark mode has been especially helpful.

Mid Market (51-1000 emp.)
Mar 21, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Cool tool with engaging events"
What do you like best about Litmus?

The best part about Litmus is the engaging webinars they host to provide opportunities for learning and leveling up your skills. There are so many aspects to email marketing and best practices, and I've enjoyed learning from experts in the field who approach email from a variety of angles.

What do you dislike about Litmus?

I do feel like I get a lot of emails from Litmus with tips and updates. I would prefer to receive less frequent emails, though I find a good deal of the content valuable. I don't have time to dive into all the content they share.

What problems is Litmus solving and how is that benefiting you?

I don't have much experience in email marketing, and being part of the Litmus community empowers me to learn more about the different levers you can pull and how to create impactful emails.

Enterprise (> 1000 emp.)
Mar 21, 2023
 Source
Overall Rating:
4.5
VA
Victor A.
Founder
Share
"Very useful tool!"
What do you like best about Litmus?

The previews of html emails. I like that you can preview them in basically all devices.

What do you dislike about Litmus?

The user interface. The first 2 or 3 times that I used it I felt kind of lost.

What problems is Litmus solving and how is that benefiting you?

It helps me preview emails in most devices, so I can QA them before launching them

Small Business (50 or fewer emp.)
Mar 14, 2023
 Source
Overall Rating:
4.5
DK
Derek K.
Director Of Marketing
Share
"Very helpful!"
What do you like best about Litmus?

My favorite part about Litmus is being able to see all of the different previews of how my email will look on different platforms. The suggestions to improve my emails are also very helpful. Since using Litmus my click rate has gone up!

What do you dislike about Litmus?

There are not many downsides. Litmus has been a helpful tool. Would love to see more clarification to some of the suggestions that are offered in the Attributes tab.

What problems is Litmus solving and how is that benefiting you?

Litmus is solving my ability to not send emails that will end up in spam folders, improve open rates and improve click rates. Litmus has great insight to standard email practices.

Small Business (50 or fewer emp.)
Mar 12, 2023
 Source
Overall Rating:
4.5
DP
Danahoe P.
Director, Trade Distribution
Share
"Incredible Email Marketing Platform"
What do you like best about Litmus?

The platform has become a game changer to us. We can quickly edit our templates and see how they look across all popular email clients. Has also increased coding experience with resources available in the litmus content library.

What do you dislike about Litmus?

No dislike, best platform in the market.

What problems is Litmus solving and how is that benefiting you?

Litmus has helped our team effortlessly update our email templates and our developers enhance coding knowledge.

Enterprise (> 1000 emp.)
Mar 02, 2023
 Source
Overall Rating:
4.5
EW
Emelie W.
Business Controller
Share
"WHY LITMUS IS RANKED AS THE BEST PLATFORM FOR CHECKING AND RESOLVING EMAIL ISSUES!!!"
What do you like best about Litmus?

1.It has helped us to design and test email campaigns. 2.I also like how it has an editor built out just for developing emails and how it is implemented in most CRMs. 3.Also it has provided the ability to generate emails previews across number of different emails,clients so that it helps to optimize the look and design of email templates which has been helpful to our team!

What do you dislike about Litmus?

Everything you need for email testing and development is great!nothing to dislike

What problems is Litmus solving and how is that benefiting you?

*we were able to create,check and fix our email templates with it

Enterprise (> 1000 emp.)
Feb 19, 2023
 Source
Overall Rating:
4.5
LV
Leslie V.
Manager, Philanthropy And Stem Leaning
Share
"Powerful Integration with Favourite Emails"
What do you like best about Litmus?

The platform provides a better way to review and approve our Emails.Email insight is accessible to review those that matter to me.

What do you dislike about Litmus?

This platform has never disappointed us .

What problems is Litmus solving and how is that benefiting you?

It is boosting collaboration and reduce review cycles with proof.Also it's giving stakeholders chance to give feedback and cutting reviews.

Small Business (50 or fewer emp.)
Feb 16, 2023
 Source
Overall Rating:
4.5
Fedel O. avatar
Fedel O.
Sales Representative
Share
"Great for Sending Timely Marketing Campaigns & Increasing Leads"
What do you like best about Litmus?

I use Litmus for sending email blasts, newsletters, and ads. To me, timing is everything when it comes to sending out advertising campaigns. The minute you send an email with an important offer or new promotion, there's a good chance it will be lost in a sea of emails, and this is where Litmus comes in as it allows you to set up automation to automatically send out your messages on the right schedule. This means you can rest easy knowing that when the time comes, your messages will go out without the need for you to constantly check for and resend them. As a result, my campaigns are getting more engagement and leads compared to the campaigns I was sending before with no automation that Litmus provides.

What do you dislike about Litmus?

I've not seen any issues with Litmus so far. It has always worked as I expected it to work.

What problems is Litmus solving and how is that benefiting you?

Litmus provides me with automated and timely campaigns that help me improve marketing outreach efforts. I'm able to set up schedules for sending out content in bulk that includes images, articles, blog posts, offers, and promotions based on my target audience so I know when it is time to send them out. This way I'm able to increase conversions, engagement, and sales while saving me time and energy by sending out only the right content at the right time.