Litmus Reviews: 4.6/5 — Highly Rated

Visual indicators of what to change and a green approval button; additional data tracking email sends; many different templates provided by Litmus; tools to strengthen campaigns and segment audiences. The product is constantly improved and updated in terms of branding layouts and colors. Post-processed HTML, preview functions, and an analytics checklist. Spam check function and ability to send emails directly to Litmus.

With its non-intuitive interface to navigate, long loading times, messy checklists, and higher processing counts, the mobile application can present many errors in sending emails with very slow processing times. However, it is a corporate tool with great reach and performance.

It is an essential tool for collaboration. We were also able to learn more about the browsers our customers use, create emails, send samples to review, and make suggestions for chances. Applications to all aspects of the company's marketing, including social media search and paid campaigns. Creative routing, spam testing and rendering testing, email marketing, and CRM.

Easy to see engagement and reactions of emails across multiple platforms. Timely and accuracy when sending promotional/advertising emails.

I have not seen the negative side of Litmus.

Perfect engagement creating effective long-term customers loyalty and successfully increasing leads.

Reviewing emails across different clients. I love being able to look at all of the different clients in one dashboard. It makes review in simple and easy. It's great.

The reporting is still kind of clunky and not easy to install or set up. However, I don't view witness as a platform for reporting so maybe that's the problem, reporting is not what you do so maybe stick with email editing?

Litmus solves the problem of sending out emails that have errors in them. By proofing every email that we send we can ensure that everything is air free when sent.

Great product for identifying visual issues across all of the major platforms. Identifying issues and potential issues before they are duplicated and more importantly sent.

Cost can be a bit high with volume as it cost more the more platforms ou look at. If there is an issue with only one it is not easy to just check the one so you end up wasting a lot of credits.

Identifying issues and differences displayed across platforms.

1)With it i can check how my emails renders in different devices and through that it has reduced my effort alot. 2)Also it's the best spam checker which normally gives the exact spam test report for the email templates for the best inbox placements in all our domains. 3)Also i like how it goes through all the ESPs which is very easy to discover if your emails are viewed in spam.

* I have not experienced any difficulties with this platform,nothing to dislike towards it

✔️Has allowed us to test emails.

I really love the previews feature of Litmus, a lot of different email clients to make sure we make the best email templates.

Integration with our tool Marketo Engage would have been a very strong asset.

In Marketo we only have a standard desktop preview and we can send to our own emailaddress. Litmus provides everything we need regarding email client previews.

Zip-Download of the previews. Retesting emails that failed our tests.

- no API available (plan: litmus plus) - would love to download the zip automatically in our own system - can't choose between different email client lists (email on acid has this feature) - can't sync/share email client lists between team members - can't easily test email for just one client or two clients (mostly outlook win) --> need to change client list twice (email on acid has better options) - previews on the page are slow (detail page)

- testing emails for our clients for all kind of email clients

The many different ways to check on all different platforms and mail carriers to ensure our emails look good in everyone's inbox.

We occasionally have an error with a link showing incorrect when it is okay.

Litmus has helped us prevent sending incorrect or errored emails out to our list.

The easily shareable testing links are helpful in large-scale email marketing. Litmus has a huge variety of client previews, which helps cover all bases.

The number of decisions on what client previews to include can be overwhelming for new team members. Having more pre-built set ups would help with this.

Litmus helps us quality control the emails we send out. It removes a huge amount of manual testing by providing all email clients in one place.

Delivers right message at right moment to right destination. Real-time audience engagement as well as engagement monitoring.

So far so good, I have not noted anything wrong.

Empowerment of teams through content automation for product/services promotion,clients royalty communication and relevant deals all in real-time.

Easy to focus on campaigns elements that matters by centralised tools for building,testing and providing feedback as well as approvals. Easy for stakeholders to edit and format files. Emails sharing effectiveness,visibility and control.

I can't complain at all, it has never failed us.

Dynamic increase of visibility as well as engaging with our audience with dynamic polls. Effective in promoting new products with full royalty to our customers through email personalisation.

Very convenient to test all providers at the same place, you can flag things for review.

Oriented on developers more than on users (though users can definitely find some added value too)

It helps me to ensure that the mailings look good when ending in the inbox of different email providers

Automatic detection of HTML errors and suggestions for best practices.

The interface could get a bit confusing with so many features and functionalities.

One-stop testing for the emails we send to the clients. It's important because we represent major brands at work.

I use it's tracking code to get an in depth analysis of our audience to see how they are consuming our content. We also use it go make updates to existing emails so that we can be sure that our emails are displaying correctly across our clients. Also I like how it offers a very user friendly way to view emails across multiple platforms.

It's a great tool for an email marketer overall so nothing that I can say I dislike!

Has best practice tips. Great with showing live view of email tests. Very cost friendly.

The integration directly inside Salesforce is most helpful. One upside is that you can choose your email clients. Issues with accessibility, etc. are clearly flagged for review. There is a useful approval process for us to follow. We can even edit our email code in real time.

Sometimes the renders take a minute to load, and some may not load at all. Once inside Salesforce, I wish I didn't have to log in a second time to get into Litmus.

Litmus is solving our rendering problems. Without it, I would only be able to see how our emails render in my desktop and my mobile (only 2 of many possible email clients).

Allows us to view our communications on a wide range of devices and clients to see where we need to make updates. The email analyzer is very helpful as well.

There are certain times where the SFMC connector will not work and we will be required to log out of SFMC and back in for it to properly connect to Litmus.

Quicker email communication QA time which allows us to get to market quicker with our communications.

Being able to quickly check what your email looks like across a wide range of devices and browsers, even in dark mode, and being able to create a shortlist of your favourites.

It can sometimes be a little slow to update. And that isn't just the previews. I will often softly test my emails in Mailchimp first, because the browser view is slow to update in Litmus. The previews take quite a while of course, but I understand why.

Email clients display the same code so different. Litmus helps you to test them effectively and quickly compared to obviously looking at each one for real which would be totally impractical. You can then cater to as wide a range of devices as possible. The dark mode option has been especially helpful lately

Email preview tools are best in class. It's an essential part of our MarTech stack.

We still miss the website preview tool. The use case is now so specific, we wish it could be utilized in other ways.

We send a ton of emails on behalf of our clients. This cuts our QA time way down.

I like how it normally gives me confidence that my emails will always render correctly to My targeted audiences. Also it's the best when it comes to giving tips on email design's and coding. It has an easy to use interface. Also Iike it's tracking code that normally gives insightful information.

It's such an amazing platform for testing and previewing emails,I have no dislike towards it.

It offers a user friendly way to view emails across multiple platforms.

It's worked well for us. We love how easy it is to use the campaign builder. This software has a very good dashboard that gives you a comprehensive overview of all your campaign statistics. They also offer great software integrations like Pardot.

It's hard to find anything we dislike about limus, but if they could give us more templates to design our email, that would be great.

This was extremely helpful for our email marketing campaigns. With this software, we were able to create dynamic, engaging and mobile-friendly email campaigns.

User interface is clean and well-thought-out. Litmus has most of the email browsers you would ever want for testing, so it covers all of your bases there. I do like the folder sorting organization and it is easy to retrieve your past work or tests.

Often times the integration with Salesforce Marketing Cloud doesn't work for us. Setting up the integration can be a little pain at first. Often the authentication fails with the integration with no good troubleshooting offered.

We love LItmus for very "designed" emails. Emails that really are a departure from our normal email templates. We find design and accessibility issues before our users find them!

I love that Litmus offers a full suite of tools that provide our team with the means to create, proof, and approve all of our multifaceted emails in one central location.

Litmus tends to be rather buggy, and when we reach out for support, we get prompt replies but no promise of a timeline to fix the issues and bugs we have found. They do not release change logs so the changes they make are always random surprises.

Litmus solved a big problem for us in our email proofing methods. We used to send every proof manually and then gather feedback in our project management tool. We are now able to do it faster and in one tool.

The capability to configure different mailboxes and devices - I can just optimise for the ones that my customers use the most.

Nothing really to dislike from Litmus!!!

We use this to test our email templates before sending it out to larger audiences - both promotions and transactional email. This helps us find issues where certain devices and mailbox clients cause issues.

Render previews. Also, the community forum is super helpful.

I would use the spam testing feature, but the temporary addresses do not last enough for my list system (I need 10 days).

Better compatibility across browsers and OSs.

Being able to create templates and use modules and snippet in them

The proof tool is not enough elaborated to use is properly within our teams.

Email organization within folders, everything is at the same place. We can easily preview the email in different email clients.

The variety of combinations you can test your emails on is great. Litmus also tells you about the latest trends and helps you keep up with them. It also has the solutions to the common problems you might be facing.

I think the UI change that Litmus did around a year and a half back was not the best. The old UI was much easier to use while the new one is unnecessarily complicated.

We were trying to test the emails we are sending on different devices and screens. Litmus gives us the confidence that the email will look good for >99% of our customers.

Scannable and informative dashboards giving deeper insights into email performance, dwell time, and audience behaviors / devices being used to view emails.

To insert tracking code in our Marketo emails, the process is somewhat manual and has to be done on an email-by-email basis which is somewhat time-consuming and boring.

Getting a better understanding of how are emails are being received by our subscribers, where subscribers are located, and the devices they use to engage with us.

The dashboard displays how a campaign renders in different versions of operating systems and makes it easy to identify areas of improvement before deploying it live.

I don't have much to say in terms of dislike because I haven't explored the design and build functions of this site. It seems like a lot of work to build on the site and export to the ESP.

I use Litmus to send tests and simulate how a campaign will render in mobile vs. desktop or in different OS. I think it's great to see a preview of how the code will display especially when there is the use of animation or tables.

I fins the different email client testing of the email design templates very useful. also, the spam score and image and link fixing is very useful and reliant before sending emails.

Nothing so far,i am using the basic version for a few months and it's very helpful.

Email marketing and email testing and quality check

The powerful segmentation provided for campaigns is beneficial. Also, the email editor is highly advanced and can solve most cases. It's better than other tools available in the market

I wish there should be more use cases in automation should be available that would do the job , all and all it's good but i see scope in transactional scheduling of emails should be there

The benefit is majorly in email editor which comes very handy Sending large campaigns with a high deliverability rate which Email open rates is also high with which we faces issues in past