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Litmus
Optimize Email Campaigns Instantly
4.6

( 382 )

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Litmus Reviews & Product Details

Litmus Overview
What is Litmus?

Litmus is a preferred email personalization, optimization, and collaboration software among marketers designed to maximize your ROI. From pre-send campaign development, testing, and AI-driven content recommendations Litmus can deliver the tools you need and help facilitate better creativity to ensure optimized content.

Company Litmus Software, Inc.
Year founded 2005
Company size 51-200 employees
Headquarters Cambridge, Massachusetts, United States
Social Media
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Ask Questions about Litmus
What Litmus is best for?
How does Litmus compare to SendPulse?
What are the pros and cons of Litmus?
Litmus Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Litmus Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Litmus Media
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Litmus Screenshots
Litmus screenshot 1
Litmus screenshot 2
Litmus screenshot 3
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 15, 2025
Litmus Logo
382 Litmus Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Mar 22, 2022
 Source
Overall Rating:
5.0
DH
Doug H.
Designer, Front End Developer
Share
"Great at helping ensure your email marketing is perfect across devices"
What do you like best about Litmus?

The ability to quickly test emails in a variety of email apps and services as well as being able to build and edit emails on-site.

What do you dislike about Litmus?

Sometimes it takes a few moments for Litmus to "recognize" a new email I send to it, or it quickly does but is not apparent when previews will be available.

What problems is Litmus solving and how is that benefiting you?

Most often we're checking and resolving issues with emails not displaying correctly, and responsively in apps such as Microsoft Outlook, iOS Mail, etc.

Mid Market (51-1000 emp.)
Mar 22, 2022
 Source
Overall Rating:
5.0
KR
Kshitij R.
Business Analyst
Share
"Awesome and efficient tool"
What do you like best about Litmus?

The efficiency of this application is awesome. Real-time adjustments and debugging make it even better.

What do you dislike about Litmus?

The time taken to load the template can be reduced.

What problems is Litmus solving and how is that benefiting you?

Designing the Email Templates for Automation

Mid Market (51-1000 emp.)
Mar 15, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The best email render testing tool"
What do you like best about Litmus?

I like the flexibility of Litmus. I can build an email in real-time within Litmus or send proofs to my personal folder from the ESP. Our team depends on Litmus every single day.

What do you dislike about Litmus?

As with any email rendering tool, I notice inconsistencies from time to time. Something may look wrong for iOS Outlook, but then it looks normal when testing live. However, this is fairly rare and I think just a factor of the ever-evolving world of email development.

What problems is Litmus solving and how is that benefiting you?

We test all of our templates and builds within Litmus (in addition to live testing on our own devices to verify the accuracy of the renders). This saves us soooo much time that we can then utilize on other opportunities for our clients.

Enterprise (> 1000 emp.)
Mar 15, 2022
 Source
Overall Rating:
5.0
NT
Nicole T.
Crm Specialist
Share
"Better emails with litmus use"
What do you like best about Litmus?

Litmus has made it easy for our team to view our email across multiple clients all at once. I also enjoy reading the Litmus blog posts for valuable insights.

What do you dislike about Litmus?

I know there are many more features to litmus that I have not used yet. It would be great to have more tutorials or explanation into these unused features.

What problems is Litmus solving and how is that benefiting you?

We have been able to optimize our emails across multiple email clients with litmus, which saves us from looking badly to these customers with potential errors.

Small Business (50 or fewer emp.)
Mar 15, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great tool for everything email related"
What do you like best about Litmus?

I like to receive the insights about email marketing or e-CRM in general. But I also use it on the daily to make sure emails are displayed correctly in all devices.

What do you dislike about Litmus?

Nothing stands out for me that I dislike

What problems is Litmus solving and how is that benefiting you?

Rendering problems, help me make sure that our emails will be rendered properly, but also help us use the trends in terms of email marketing and always improve and personalize our emails.

Small Business (50 or fewer emp.)
Mar 15, 2022
 Source
Overall Rating:
5.0
VT
Victor T.
Qa Engineer
Share
"Ease of use tool for verifying your email layout across multiple mail clients."
What do you like best about Litmus?

Quick ability to check mail layout across all most commonly used mail clients. Also the ability to save the mail for future reference.

What do you dislike about Litmus?

Grouping the saved emails is a bit convoluted after the latest UI updates. Maybe I got used to the old way of grouping the emails.

What problems is Litmus solving and how is that benefiting you?

We have multiple emails we sent for receipts, some are old HTML that were broken on mobile breakpoints. We sanity check the emails regularly from a QA team point of view. Not just marketing emails

Mid Market (51-1000 emp.)
Jan 28, 2022
 Source
Overall Rating:
5.0
OB
Olesya B.
Sales Management Associate
Share
"Litmus. Testing every email you create is a must"
What do you like best about Litmus?

User-friendly and clean dashboard that ensure everything is clear, concise and organized Easy and efficient email integration through various social media platforms amd email providers

What do you dislike about Litmus?

It's quite a process to set up the spam tests

What problems is Litmus solving and how is that benefiting you?

Detecting whether or not our email campaigns can make it through common spam filters The software gives us an udea of our test score and provide insights that improve our likelihood of emails reaching our target destination

Mid Market (51-1000 emp.)
Jan 28, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Fix any email deliverability problems prior to hitting send"
What do you like best about Litmus?

Allows us to audit our IP address and domain we are sending from against industry blacklist. Effective first line in defense for email testing allowing accessibility to users lacking technical knowledge Scalable , allowing us to send large quantity of emails at once

What do you dislike about Litmus?

Everything else is top_notch apart from their pricing ,I hope they can offer a more competitive price.

What problems is Litmus solving and how is that benefiting you?

Litmus Builder enables checking and testing of various codes against different email clients Effective testing all aspects of our emails and checking the formatting before it gets to our clients

Mid Market (51-1000 emp.)
Jan 23, 2022
 Source
Overall Rating:
5.0
EM
Eric M.
Sales Consultant
Share
"Litmus is the best solution for any company doing email marketing."
What do you like best about Litmus?

Litmus is really a great software for email marketing. Since the first day we installed it, it has brought a huge impact in our company. It is expensive but necessary for any company doing email marketing. It is super incredible and supports nice and highly customizable features that does not require any training to learn and use. Add-on features are very neat especially for people who like them. It is great for all companies, both small, medium-sized and large.

What do you dislike about Litmus?

Litmus is expensive but worth the price since it is a powerful and easy-to-use application for email marketing. I have ever worked with different similar platforms before but Litmus is the best when it comes to effectiveness and performance.

What problems is Litmus solving and how is that benefiting you?

I love Litmus customer support team, they respond quickly and the application keeps updating thus making it more effective and productive. It is really a flexible email updating and testing tool and i highly recommend it.

Mid Market (51-1000 emp.)
Jan 20, 2022
 Source
Overall Rating:
5.0
Emily B. avatar
Emily B.
Co Founder & Managing Partner
Share
"Litmus Review"
What do you like best about Litmus?

The ease of using the application with little to no training needed. Great visuals.

What do you dislike about Litmus?

Nothing to mention except for pricing is not as competitive as other similar tools like Email on Acid.

What problems is Litmus solving and how is that benefiting you?

Mobile rendering and the ability to show clients issues with their designs quickly and easily