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Pulley
Equity management for hypergrowth startups.
4.8

( 93 )

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Pulley Reviews & Product Details

Pulley Overview
What is Pulley?

Pulley is a software platform designed to simplify and manage equity distribution within companies, particularly useful for startups and growing businesses. It helps companies manage cap tables, model fundraising scenarios, and issue equity to founders, employees, and investors, ensuring compliance with regulations. By automating these processes, Pulley aims to save time, reduce errors, and provide a clear view of equity ownership and its implications for both the company and its stakeholders.

Company Pulley Inc.
Year founded 2019
Company size 11-50 employees
Headquarters Mountain View, California, United States
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5.0

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Pulley Product Details
Capabilities
API
Segment
Small Business
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
Pulley Features
409A Valuation
API Integration
Audit Trail
Cap Table Management
Compliance management
Custom Reporting
Data Import/Export
Dividend Tracking
Document Management
ESPP Management
Email Notifications
Employee Portal
Equity Plan Administration
Exit Modeling
Financial Reporting
Grant Management
Investor Relations
KPI Dashboard
Liquidity Event Planning
Mobile Access
Multi-Currency Support
Role-Based Access Control
Scenario Analysis
Scenario Modeling
Shareholder Communications
Stakeholder Management
Stock Option Tracking
Tax Reporting
Valuation Tracking
Vesting Schedule Management
Pulley Media
Pulley - Pulley Homepage
Pulley Screenshots
Pulley Homepage
Pulley Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 26, 2025
Pulley Logo
93 Pulley Reviews
4.8 out of 5
Small Business (50 or fewer emp.)
Apr 25, 2022
 Source
Overall Rating:
5.0
NG
Noel G.
Ceo
Share
"Pulley is OUTSTANIDNG"
What do you like best about Pulley?

Pulley is SIMPLE to use, customer service is outstanding, and the Pulley Team will work with you.

What do you dislike about Pulley?

The price was. a bit higher than I like, but it was worth it.

What problems is Pulley solving and how is that benefiting you?

None.

Small Business (50 or fewer emp.)
Mar 31, 2022
 Source
Overall Rating:
5.0
Yunlin Z. avatar
Yunlin Z.
Financial Controller
Share
"Audit ready user friendly cap table management tool"
What do you like best about Pulley?

Pulley has a very simple, logical and clean layout. The function you need is often just one click away. The Cap Table "Summary" gives a bird's-eye view of fully diluted ownership while the "Detail" helps you track the history. The Data Room helps store and organize all the key legal documents related to share issuance, conversion and option grants, etc. The onboarding team is truly awesome, very knowledgable, thorough, responsive and patient. They are always standing by to answer any questions and follow up with our legal details to ensure our cap table is 100% accurate.

What do you dislike about Pulley?

None so far. Pulley has provided much and more than I expected in terms of user experience and support. When we completed the onboarding process, we were 95% ready for our auditor's requests on equities and stock options, saving tremendous time on both sides.

What problems is Pulley solving and how is that benefiting you?

The Pulley onboarding process helps us sort out the history of our fundraising events, organize the essential legal supporting docs, and bridge the gaps between the books and different versions of excel cap tables. The final result of the onboarding is not only accurate but also easy to read and to communicate with various stakeholders, and definitely, our auditor highly appreciates it!

Small Business (50 or fewer emp.)
Mar 29, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great support team, haven't extensively tested features"
What do you like best about Pulley?

The support team behind Pulley is the reason I am writing this review. They were diligent and helpful through every step of this process, walking me through all pieces necessary in getting our cap table up to date. We are an early-stage startup, so the features that we have used thus far been simple and easy.

What do you dislike about Pulley?

I have a limited perspective on this as we haven't used many of the advanced features yet, but the one bummer is not being able to issue simple stock purchase agreements through the platform without bumping our payment tier from "startup" to the more expensive option. This meant I needed to manually import documents, which is fine, but this feature would be appreciated on the startup plan.

What problems is Pulley solving and how is that benefiting you?

Pulley is making it easy to manage our small, but growing, cap table. Having software manage the headaches involved with this process is a necessity, and keeping things organized will make it easier for us to raise funds when the time comes.

Small Business (50 or fewer emp.)
Mar 28, 2022
 Source
Overall Rating:
5.0
TG
Tim G.
Vp Of Finance And Controller
Share
"User friendly cap table management with great support"
What do you like best about Pulley?

Pulley is very easy to use, with a well designed dashboard. Views and reports at the click of a button. The onboarding staff was great to work with and very responsive throughout the process, and they were able to manage all of our complexities along the way.

What do you dislike about Pulley?

No complaints thus far. We are still in the early stages since we imported to Pulley, but we have not come across any issues with any of the features we have used to date.

What problems is Pulley solving and how is that benefiting you?

We have a very large investor base, and we were trying to manage our cap table in spreadsheets. Pulley has allowed us to automate the process and will allow us to better communicate with our shareholders.

Small Business (50 or fewer emp.)
Mar 25, 2022
 Source
Overall Rating:
5.0
JY
Jessica Y.
Founder
Share
"Great user friendly cap table program."
What do you like best about Pulley?

The layout of the Dashboard is very simple and easy to read. The program itself is very user friend, editing and adding information is very easy to do and customer support has been incredibly responsive and helpful.

What do you dislike about Pulley?

We're still in the beginning stages but so far we don't have any dislikes. Everything seems to be operating great and if we do have any issues or questions they have been addressed right away.

What problems is Pulley solving and how is that benefiting you?

Pulley is helping us to keep accurate records while all of our admin of Pulley are still able to see all updates all the time, which has been extremely helpful. Pulley is also a great space for us to keep our stockholder's investments organized and available for not only our company but the individuals themselves.

Small Business (50 or fewer emp.)
Mar 24, 2022
 Source
Overall Rating:
5.0
BG
Beatriz G.
Founder
Share
"Great tool"
What do you like best about Pulley?

Customer service, definitely. Their team give us a great experience as users.

What do you dislike about Pulley?

There are some features that are not still available. Hopefully they will soon. RSU certificates with double trigger for example.

What problems is Pulley solving and how is that benefiting you?

We have our cap table organized and all documents in the same place. Also, our stockholders can follow the status of their securities

Small Business (50 or fewer emp.)
Jan 01, 2022
 Source
Overall Rating:
5.0
KB
Kelly B.
Lawyer
Share
"Excellent Modeling Software - Great for Founders"
What do you like best about Pulley?

Pulley is easy to use in every way, but my favorite feature is the modeling. Pulley modeling allows a founder to actually see the dilutive impact of each SAFE or Convertible Note she or he enters into prior to doing the deal. It is flexible and able to correctly model pre or post-money SAFEs as well as option pools in a matter of seconds. An incredible time and money saver. Pulley is truly an essential tool.

What do you dislike about Pulley?

Nothing that I know of so far. Pulley just needs increased adoption to become the standard.

What problems is Pulley solving and how is that benefiting you?

My favorite problem that Pulley solves is to spare the time and energy it takes either the founder or their legal counsel struggling with an excel spreadsheet trying to model what is happening to a Company's cap table with each new SAFE. Pulley accomplishes in seconds what would otherwise take hours.

Small Business (50 or fewer emp.)
Jan 01, 2022
 Source
Overall Rating:
5.0
FA
Fawzy A.
Co Founder & Ceo
Share
"Exceptional Software"
What do you like best about Pulley?

It’s so easy to track everything with Pulley. Giving options to your employees, seeing who’s exercised them, repurchases, terminations etc. It always surprises me how much they offer for their price point. Their customer service is also exceptional. I also really appreciate how their Growth Plan includes 409 valuations.

What do you dislike about Pulley?

Support can sometimes be slower on the weekends.

What problems is Pulley solving and how is that benefiting you?

Almost any process I need to do that affects or has to do with the equity of my company I can do right in Pulley. Fabulous platform.

Small Business (50 or fewer emp.)
Dec 20, 2021
 Source
Overall Rating:
5.0
Craig N. avatar
Craig N.
President & Ceo
Share
"Easy to Use Solution to Manage Cap Table and Perform Fund Raising Modeling"
What do you like best about Pulley?

As a fast-growing company reducing the time required to manage our cap table was an immediate win. The cap table view allows us to show the different types of investors in a single view with quick access to all related documents and agreements. I appreciate the built-in workflow to gain approval from board members and stockholders. A real upside with Pulley is the easy-to-use Fund Raising Modelling to perform "what-if analysis" for different fundraising scenarios without the need for spreadsheets. From a company perspective, Pulley support will jump in at any point to help. For time-critical items, we also like the context-sensitive videos to self-serve.

What do you dislike about Pulley?

At this point, we haven't come across any sort coming of Pulley. We look forward to seeing how Pulley takes the solution forward to support and advise smaller companies through all growth phases.

What problems is Pulley solving and how is that benefiting you?

Provide investors with accurate and current cap table, reduce effort and legal costs related to the management of our cap table, modeling future rounds to understand the impact on ownership.

Small Business (50 or fewer emp.)
Dec 09, 2021
 Source
Overall Rating:
5.0
KN
Katsuya N.
Founder And Ceo
Share
"Best cap table platform for founders"
What do you like best about Pulley?

Everything about Pulley is fast and simple - great for busy founders. Onboarding took less than a day. 409A valuation is underway and I expect to hear back in less than five days. Their product provides consumer-grade UX, so it is easy to understand and use.

What do you dislike about Pulley?

Nothing I can think about off the top of my head.

What problems is Pulley solving and how is that benefiting you?

I’ve used other platforms as an employee, and wish we had had Pulley. They make it easy for me to manage everything that happens before the equity management stage: calculating dilution during fundraising, giving employees an offer letter, form documents, and more.