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Pulley
Equity management for hypergrowth startups.
4.8

( 93 )

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Pulley Reviews & Product Details

Pulley Overview
What is Pulley?

Pulley is a software platform designed to simplify and manage equity distribution within companies, particularly useful for startups and growing businesses. It helps companies manage cap tables, model fundraising scenarios, and issue equity to founders, employees, and investors, ensuring compliance with regulations. By automating these processes, Pulley aims to save time, reduce errors, and provide a clear view of equity ownership and its implications for both the company and its stakeholders.

Company Pulley Inc.
Year founded 2019
Company size 11-50 employees
Headquarters Mountain View, California, United States
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Ask Questions about Pulley
What Pulley is best for?
How does Pulley compare to Carta?
What are the pros and cons of Pulley?
Pulley Product Details
Capabilities
API
Segment
Small Business
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
Pulley Features
409A Valuation
API Integration
Audit Trail
Cap Table Management
Compliance management
Custom Reporting
Data Import/Export
Dividend Tracking
Document Management
ESPP Management
Email Notifications
Employee Portal
Equity Plan Administration
Exit Modeling
Financial Reporting
Grant Management
Investor Relations
KPI Dashboard
Liquidity Event Planning
Mobile Access
Multi-Currency Support
Role-Based Access Control
Scenario Analysis
Scenario Modeling
Shareholder Communications
Stakeholder Management
Stock Option Tracking
Tax Reporting
Valuation Tracking
Vesting Schedule Management
Pulley Media
Pulley - Pulley Homepage
Pulley Screenshots
Pulley Homepage
Pulley Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 07, 2026
Pulley Logo
93 Pulley Reviews
4.8 out of 5
Small Business (50 or fewer emp.)
Jul 02, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Founder Friendly Carta Alternative"
What do you like best about Pulley?

Setting up our cap table with Pulley was super easy, as their interface is really intuitive and not as complicated as I've seen with other platforms. Their team was really helpful in ensuring that stakeholders were added correctly, and that I didn't enter in data incorrectly. It is also really helpful to run through fundraising scenarios, to see how our cap table would change if we adjusted round size and terms. We're still pre-seed, but I imagine this will be really helpful moving forward, both for me and our investors to view investment details.

What do you dislike about Pulley?

So far, I haven't encountered any issues with our Pulley cap table, but appreciate that I can reach out to their team if any problems arise.

What problems is Pulley solving and how is that benefiting you?

I've been able to view all investors and their terms in one place, and view projections for future funding, as well as provide our investors with transparency as our funding grows.

Small Business (50 or fewer emp.)
Jul 01, 2021
 Source
Overall Rating:
5.0
EG
Esteban G.
Founder
Share
"Amazing tool to decomplicate cap table and save time and money"
What do you like best about Pulley?

I love the feature for fundraising modeling

What do you dislike about Pulley?

You can't delete equity plans, sometimes the fundraising modeling tool doesn't work

What problems is Pulley solving and how is that benefiting you?

We are learning a lot about the underlying mechanics of our cap table and also sharing with prospects investors as part of our data-room

Small Business (50 or fewer emp.)
Jul 01, 2021
 Source
Overall Rating:
5.0
LB
Leonard B.
Founder
Share
"Pulley is better than Carta and smart companies use it from the beginning."
What do you like best about Pulley?

Great graphs, easy to use, replace Carta

What do you dislike about Pulley?

Cant solve my legal problems yet. Would love to have it run my company's recruiting.

What problems is Pulley solving and how is that benefiting you?

Great cap table management, future fundraising projections, and financial planning.

Small Business (50 or fewer emp.)
Jul 01, 2021
 Source
Overall Rating:
5.0
HV
Harsh V.
Founder
Share
"Recommend this to all startups"
What do you like best about Pulley?

Fairly simple captable management for early teams and hands on support

What do you dislike about Pulley?

It addressed all our use cases. We didn't find anything to dislike

What problems is Pulley solving and how is that benefiting you?

Captable management, issuing esops and 409a

Small Business (50 or fewer emp.)
Jul 01, 2021
 Source
Overall Rating:
5.0
JC
Julian C.
Ceo & Cofounder
Share
"Best customer support experience I've ever had"
What do you like best about Pulley?

Awesome to see them handle all my cap table management needs + additional areas like 409a valuation. Support has been super responsive and extremely helpful. Was deciding between Pulley and Carta - Pulley was an easy win. Speed - onboarding was done in 24 hours Support - Responded within minutes. Didn't send us to a boilerplate FAQ but actually helped get me all set up and answered all my questions

What do you dislike about Pulley?

Maybe more tool tips / descriptions on the forms? Overall, it's been a breeze so far and haven't seen anything I dislike yet.

What problems is Pulley solving and how is that benefiting you?

Migrate off messy Google Sheets for cap table management. Peace of mind knowing everything is squared away in Pulley. Also, helped with our 409A valuation - that was super easy to do straight from the dashboard

Small Business (50 or fewer emp.)
Jul 01, 2021
 Source
Overall Rating:
5.0
Kaitlin C. avatar
Kaitlin C.
Member
Share
"The best Financing software for startups!"
What do you like best about Pulley?

The UX/UI is phenomenal. You just cannot even compare it to Carta because the UI is so much better. The platform is incredibly easy to use and understand, and the customer support team is very responsive and helpful.

What do you dislike about Pulley?

It is a little expensive; however the team was willing to work with us.

What problems is Pulley solving and how is that benefiting you?

It allows us to manage our investors and all of the fundraising documents, allows us to easily and seamlessly get 409A valuations, and my favorite part is the Fundraising Modeling that helps predict dilution.

Small Business (50 or fewer emp.)
Jul 01, 2021
 Source
Overall Rating:
5.0
BA
Brendan A.
Founder
Share
"Great product, easy to use, much more affordable vs competitors"
What do you like best about Pulley?

Pulley has a very user friendly interface!

What do you dislike about Pulley?

At the moment, the product does not come with as many add-on services as competitors, but they're quickly building it out!

What problems is Pulley solving and how is that benefiting you?

Pulley helps me to organize my cap table, and model conversion scenarios.

Small Business (50 or fewer emp.)
Jul 01, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very responsive support team"
What do you like best about Pulley?

Super helpful support staff answers questions immediately everytime and always fixes the problem

What do you dislike about Pulley?

I've only interacted with the product a half dozen times or so and the dashboard or feature I tried to use didn't work 3 of the times I've used it. It is still feels very early in development and is not as stable as I'd like given the price point equivalent to more stable competitors with the same offerings.

What problems is Pulley solving and how is that benefiting you?

It is a functional cap table managment software

Small Business (50 or fewer emp.)
Jul 01, 2021
 Source
Overall Rating:
5.0
SH
Steve H.
Founder & Chief Executive Officer
Share
"Pulley - There Is No Substitute!"
What do you like best about Pulley?

The Pulley Team is the new standard for exceptionalism. In addition to being peerless subject matter experts, the Pulley Team is relentlessly and uncompromisingly committed to customer satisfaction. The Pulley Application is devastatingly effective and covers an expanse of functionality that is impressive beyond words. There is no question that Pulley is THE leader in their category and their growth will be meteoric.

What do you dislike about Pulley?

NO downside - as in absolutely NONE! The Pulley Team and App are a comet shooting due north in terms of value! I did not find any issues; in fact, seemingly every DAY new features and functions were being added. It is the equivalent of "receiving a bonus" every time you log in. Clearly Pulley's engineers are working VERY hard to not only create a bulletproof system but also are "listening to input" from customers. Truly admirable - using Amazon like parlance, it is 'Day One' EVERY day at Pulley.

What problems is Pulley solving and how is that benefiting you?

Our corporate governance was an EXTREME scenario - nearly a dozen friends and family agreements and four levels of SAFE Agreements. Pulley barely had exert itself to convert the "extreme" into an ideal, best-in-class cap table! This truly was epic and, candidly stated, I did have my doubts prior to using Pulley that ANY system in the world could handle the sophistication required by our situation.

Small Business (50 or fewer emp.)
Jul 01, 2021
 Source
Overall Rating:
5.0
SS
Sean S.
Controller
Share
"White-Glove Onboarding, Constant Product Development, Excellent Support Team"
What do you like best about Pulley?

The smooth onboarding and product updates

What do you dislike about Pulley?

They don't yet calculate stock-based comp

What problems is Pulley solving and how is that benefiting you?

Accurate, easy cap table management