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Methodology
Rakuten
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At a Glance
Overview
Affluent is a technology company that is working to modernize the affiliate marketing industry by delivering powerful, highly needed-tools. With Affluent, data from all of your clients’ affiliate platforms are gathered into a single dashboard with the intent to help users save time, optimize prog... Learn more
Capabilities
- AI Enabled
- API Available
- Open Source
- CLI Available
Images
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Rakuten is a global technology and e-commerce ecosystem that operates a consumer-facing rewards/cash-back platform and merchant-facing marketplaces (e.g., Rakuten Ichiba). It connects merchants and consumers via storefronts, loyalty (Rakuten Points / Club R), coupons, affiliate advertising, analy... Learn more
Capabilities
- AI Enabled
- API Available
- Open Source
- CLI Available
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Pricing
Free trial available
Free plan available
Billing type
Recurring Subscription
U.S. - Seller monthly subscription (third-party source)
$39.00
/ month
Japan - スタンダードプラン (Standard Plan)
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Japan - メガショッププラン (Mega-Shop Plan)
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Japan - Registration fee
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Japan - がんばれ！プラン (Ganbare! Plan)
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France - Expert Pack (seller)
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France - Handling fees per item (examples)
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Fulfillment (Rakuten Fulfillment Network)
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France - Starter Pack (seller)
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Pros and Cons
Not enough data available.
Not enough data available.
- Comprehensive feature set combining marketplace, rewards, advertising and AI tools.
- Transparent regional fee structures and multiple tiers to scale with merchant needs.
- Strong loyalty/rewards model (Rakuten Points) driving repeat purchases.
- Large global reach and membership base across regions.
- AI-powered tools (RMS AI Assistant) that can improve merchant workflows and content production.
- Merchant tools such as RMS in Japan are available only in Japanese, which can be a barrier for non-Japanese speakers.
- U.S. marketplace seller pricing is less transparently documented on official Rakuten pages; some figures come from third-party sources.
- Commission and fee burden can be relatively high depending on category and plan (Starter vs Expert).
- Some AI features are in beta and not yet universally available across all regions.
- Subscription and fixed monthly fees (particularly in Japan) may be high for smaller sellers.
Reviewer's Segments
Small Business
100.0%
Mid Market
0.0%
Enterprise
0.0%
Insufficient data to show segment split
Deployment
- Cloud based
- Desktop based
- Mobile based
- On-premise
- Cloud based
- Desktop based
- Mobile based
- On-premise
Support
- 24/7 (Live rep)
- Chat
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
Training
- Documentation
- Documentation
Integrations
Total integrations:
21
- AdRoll
- Ahrefs
- BigCommerce
- Crazy Egg
- Google Ads
- Google Analytics
- Google Data Studio
- Heap
- Hotjar
- HubSpot
- InventorySource
- Klaviyo
- Looker
- Marketo
- Mixpanel
- Outbrain
- Shareasale
- Shopify
- Swagbucks
- Tableau
- Taboola
- Twitter Ads
- WooCommerce
Total integrations:
2
- AdRoll
- Ahrefs
- BigCommerce
- Crazy Egg
- Google Ads
- Google Analytics
- Google Data Studio
- Heap
- Hotjar
- HubSpot
- InventorySource
- Klaviyo
- Looker
- Marketo
- Mixpanel
- Outbrain
- Shareasale
- Shopify
- Swagbucks
- Tableau
- Taboola
- Twitter Ads
- WooCommerce
Top Alternatives
Categories
Common categories include: Affiliate Marketing Software.
Company Details
- By Affluent.io, Inc.
- Located in New York, NY, United States
- Founded in 2017
- By Rakuten Group, Inc.
- Located in Rakuten Crimson House, 1-14-1 Tamagawa, Setagaya-ku, Tokyo, Japan
- Founded in 1997
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