Rakuten
The most rewarding way to shop
No reviews yet
Unclaimed: Are you working at Rakuten?
Advertising disclosure: Findstack offers objective, editorially independent comparisons to
help you find the best software. Some links on this page are affiliate links — we may earn a commission when you
visit a vendor through our links, at no additional cost to you. Affiliate relationships never influence our ratings,
rankings, or reviews. Disclosure policy |
Methodology
Top Rakuten Alternatives
Rakuten Reviews — Pricing, Features & The Honest Take
Rakuten Overview
What is Rakuten?
Rakuten is a global technology and e-commerce ecosystem that operates a consumer-facing rewards/cash-back platform and merchant-facing marketplaces (e.g., Rakuten Ichiba). It connects merchants and consumers via storefronts, loyalty (Rakuten Points / Club R), coupons, affiliate advertising, analytics, fulfillment services, and AI-powered merchant tools (RMS, AI Assistant). Regionally deployed in Japan, Europe, and the U.S., Rakuten provides seller subscription plans, commission schedules, and logistics/fulfillment integrations while offering developer APIs and merchant dashboards.
| Company | Rakuten Group, Inc. |
|---|---|
| Year founded | 1997 |
| Company size | 1000+ employees |
| Headquarters | Rakuten Crimson House, 1-14-1 Tamagawa, Setagaya-ku, Tokyo, Japan |
Rakuten Categories on Findstack
Our Picks
5.0
(1)
Free plan available
Crevio is an AI-powered platform that runs your business while you sleep. Describe what you want to se...
Learn more about Crevio
Ask Questions about Rakuten
What Rakuten is best for?
How does Rakuten compare to Awin?
What are the pros and cons of Rakuten?
Rakuten Product Details
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Browser Extension, Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone |
| Support | FAQs/Forum, Knowledge Base |
| Training | Documentation |
| Languages | English, French, Japanese |
Rakuten Pros and Cons
- Comprehensive feature set combining marketplace, rewards, advertising and AI tools.
- Transparent regional fee structures and multiple tiers to scale with merchant needs.
- Strong loyalty/rewards model (Rakuten Points) driving repeat purchases.
- Large global reach and membership base across regions.
- AI-powered tools (RMS AI Assistant) that can improve merchant workflows and content production.
- Merchant tools such as RMS in Japan are available only in Japanese, which can be a barrier for non-Japanese speakers.
- U.S. marketplace seller pricing is less transparently documented on official Rakuten pages; some figures come from third-party sources.
- Commission and fee burden can be relatively high depending on category and plan (Starter vs Expert).
- Some AI features are in beta and not yet universally available across all regions.
- Subscription and fixed monthly fees (particularly in Japan) may be high for smaller sellers.
Rakuten Pricing
Rakuten Features
Affiliate Management
Affiliate publisher network access
API Access
Banner Management
Campaign Management
CLI tools (command-line), SDKs
Commission / compensation model flexibility
Commission Management
Conversion Tracking
Coupon / promo / discount code tracking
Creative Management
Customer Support
Customizable Commission Plans
Custom Reports
Dashboard
Deep linking (product / category pages)
Developer / API access
Email Marketing Integration
Fraud Detection
Fraud detection / compliance
Free or low barrier for publishers
Integration with analytics tools / tag managers
Integration with shopping carts / ecommerce platforms
Lead Management
Link Management
Mobile App
Multi-Currency Support
Multi-language Support
Multi-Level Marketing
Open-source / self-hosted option
Partner discovery / recruitment tools
Payment Processing
Payouts in multiple currencies / payment methods
Performance Analytics
Postback URL
Product feeds & dynamic catalogs
Published pricing tiers / transparent pricing
Real-time Reporting
Referral Tracking
Sales Tracking
Split Commissions
Sponsored content / influencer campaign support
Sub-Affiliate Tracking
Third-Party Integration
Tracking / attribution (cookie / cookieless / cross device)
Tracking Code Management
User Roles and Permissions
Popular comparisons
Compare Rakuten with other popular tools in the same category.
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: August 31, 2026
Sorry, no reviews are available for this product yet.
Be the first one to review Rakuten !
Write a Review
