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Awin
4.2
(102)
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Awin Reviews & Product Details

Awin Overview
What is Awin?

Awin is a marketing technology platform that provides a marketplace for businesses to manage any type of partnership. From traditional affiliates, mass media, and influencers to B2B, advertisers selling products or services online can seamlessly leverage engaged consumer audiences to grow sales, expand customer reach and strengthen their brand.

Company Awin Global Affiliate Network
Year founded 2000
Company size 501-1000 employees
Headquarters Berlin, Germany
Social Media
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Awin Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Awin Features
API Access
Affiliate Management
Banner Management
Campaign Management
Commission Management
Conversion Tracking
Creative Management
Custom Reports
Customer Support
Customizable Commission Plans
Dashboard
Email Marketing Integration
Fraud Detection
Lead Management
Link Management
Mobile App
Multi-Currency Support
Multi-Level Marketing
Multi-language Support
Payment Processing
Performance Analytics
Postback URL
Real-time Reporting
Referral Tracking
Sales Tracking
Split Commissions
Sub-Affiliate Tracking
Third-Party Integration
Tracking Code Management
User Roles and Permissions
Awin Media
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Awin Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 16, 2025
Awin Logo
102 Awin Reviews
4.2 out of 5
Enterprise (> 1000 emp.)
Jun 09, 2022
 Source
Overall Rating:
5.0
Lei Z. avatar
Lei Z.
Project Delivery Manager
Share
"AWIN is the TOP Affliate We have Cooperated with"
What do you like best about Awin?

AWIN have deployed very good system and API, espcially for the reporting the system, they have different dimension dashboard.That's very useful for the pubsliher to track the performance of each program which we promoted.

What do you dislike about Awin?

Currently, no more really bad experience when cooperating with AWIN. But the dealink issue faced by Publisher is the critical on I would like to share. As not all AWIN's adivertiser will update their feed timely so I would like to suggest AWIN to deploy some related feature to handle deadlinks.

What problems is Awin solving and how is that benefiting you?

Most of them is related to the new features inquiries.

Mid Market (51-1000 emp.)
Jan 04, 2022
 Source
Overall Rating:
5.0
LM
Liliana M.
Paid Performance/Sem Manager
Share
"Best affiliates network to use in europe so far"
What do you like best about Awin?

user interface, customer support, large publishers directory

What do you dislike about Awin?

its difficult to bulk upload creatives like banners, and when doint it its never possible to delete them afterwards, they just saty in the creatives list as hidden forever.

What problems is Awin solving and how is that benefiting you?

afiliattes partnerships management from prospection, collaborations, commisions setting, payment, etc.

Mid Market (51-1000 emp.)
Nov 09, 2021
 Source
Overall Rating:
5.0
Aaron W. avatar
Aaron W.
Co Founder
Share
"We have worked with Awin for several years and very happy with the results."
What do you like best about Awin?

Their platform is easy to integrate with our custom marketplace. The affiliate base is very large and active as well. I have been happy with their pricing model as well.

What do you dislike about Awin?

It would be great if inviting large batches of affiliates at a time was possible rather than having to invite individually. Another thing is I wish the user interface was a bit easier to navigate.

What problems is Awin solving and how is that benefiting you?

We are building our affiliate base with Awin and their sub networks. Growing our affiliate revenue across as many different affiliate types as possible. So far it has taken time but slowly it does build up.

Small Business (50 or fewer emp.)
Nov 09, 2023
 Source
Overall Rating:
4.5
JG
Joel G.
Founder
Share
"Highly competent Affiliate management platform"
What do you like best about Awin?

The platform's allows for seamless management of our affiliate links and provides us with detailed, actionable insights to optimize our campaigns. With its vast network of publishers, we have been able to expand our reach and connect with a wider audience. The reliable tracking system ensures every click is accounted for, giving us peace of mind about the accuracy of our performance data. The support team at AWIN is generally responsive and helpful. Overall, AWIN has significantly contributed to our growth and is a cornerstone of our affiliate marketing efforts.

What do you dislike about Awin?

A slightly updated and more user-friendly interface would be a benefit.

What problems is Awin solving and how is that benefiting you?

AWIN allows us to run our CSS and partner affiliate scheme.

Small Business (50 or fewer emp.)
Jul 21, 2023
 Source
Overall Rating:
4.5
JW
James W.
Founder
Share
"Market-leading affiliate marketing platform"
What do you like best about Awin?

Awi allows our business to easily and efficiently manage, recruit and optimise our affiliate partners. The platform has an extensive suite of reporting tools which allows us to easily review KPIs and create a strategy accordingly. Furthermore, the vast database of affiliate partners ensures our brand can be promoted through a wide range of sources.

What do you dislike about Awin?

The platofrm is perhaps slightly outdated and could perhaps make use of a face lift.

What problems is Awin solving and how is that benefiting you?

Awin is allowing brands easy access to a complete suite of tools that simplify the partner management experience and allow any and all companies entry in the affiliate marketing world. The platform has acted as a gateway for our business into the partner space in the last two years.

Enterprise (> 1000 emp.)
Jul 19, 2023
 Source
Overall Rating:
4.5
ZB
Zac B.
Senior Affiliate Program Manager
Share
"Quality Network and Account Management"
What do you like best about Awin?

Awin has a strong network of publishers that allows Vivint to access incremental partnerships. Their tracking mechanisms have been reliable, and I've been impressed with their account management.

What do you dislike about Awin?

Their APIs are not as intuitive as I would expect. Additionally, they have not integrated Awin with Share-A-Sale (a network they own), which would seemingly have benefits for numerous advertisers.

What problems is Awin solving and how is that benefiting you?

Awin's platform allows Vivint to find net new affiliate entities and to operationalize those partnerships in a turnkey fashion. Vivint is relatively new to e-commerce endeavors, so finding a proper e-commerce oriented tracking solution was imperative to achieve growth.

Small Business (50 or fewer emp.)
Jul 18, 2023
 Source
Overall Rating:
4.5
Jamal H. avatar
Jamal H.
Founder
Share
"Simple and easy to use and setup"
What do you like best about Awin?

Firstly the initial onboarding is flawless. Once you’ve onboarded the publisher recommendations kick in which really help you to learn the types of publishers that work best for your product. Finally the cost of acquiring customers becomes extremely affordable giving you a great Road

What do you dislike about Awin?

Not a great deal to dislike about Awin, it does what it says on the tin. Everything has been thought about already

What problems is Awin solving and how is that benefiting you?

Building brand awareness and increasing sales. The customer acquisition is cost effective and fits in with our overall marketing strategy and opens up a new channel

Small Business (50 or fewer emp.)
Jul 18, 2023
 Source
Overall Rating:
4.5
NG
Nic G.
Founder
Share
"A good way to increase reach"
What do you like best about Awin?

Loads of flexibility to set offers, accept or decline each publisher and provide assets and copy for them to use. If you know what you're doing it feels like a very powerful way of extending your reach and only paying for converting customers.

What do you dislike about Awin?

It takes a bit of time to get setup - you need a developer and some space in your backlog. You also need to monitor it a fair but to get you up and running. We've seen only 1 customer referred so far, but hope for more soon.

What problems is Awin solving and how is that benefiting you?

We only want to pay for converting customers and think affinity marketing is a great way to do just that.

Small Business (50 or fewer emp.)
Jul 12, 2023
 Source
Overall Rating:
4.5
BC
Ben C.
Founder
Share
"Awin is the easiest affiliate platform to use"
What do you like best about Awin?

The level of activity within the platform is unparallelled within the UK, with most key publishers using this network as their first/main port of call. The interface itself is the easiest to use and seems to be the most intuitive of all the affiliate platforms I've worked with.

What do you dislike about Awin?

Account support can be slightly vague and response times are slower, particularly for smaller accounts.

What problems is Awin solving and how is that benefiting you?

Enables us to easily partner with a huge number of publishers across a wide range of e-commerce sectors and is an essential hub for all of our affiliate activity.

Enterprise (> 1000 emp.)
Dec 07, 2022
 Source
Overall Rating:
4.5
PL
Phoebe L.
Head Of Affiliate Marketing
Share
"A great platform that is user friendly without compromising insights"
What do you like best about Awin?

I like the commission flexibility and being able to tailor payouts based on a variety of factors in a few simple steps

What do you dislike about Awin?

I would say the downside to Awin is that it lacks in certain areas vs competitors from a reporting POV; better forecasting by pubilsher would be useful or dashboards that show customer journeys

What problems is Awin solving and how is that benefiting you?

Awin has supported us through internationalisation and revenue growth

Mid Market (51-1000 emp.)
Dec 07, 2022
 Source
Overall Rating:
4.5
MF
Marc F.
Digital Sales Coordinator
Share
"The perfect partner for our affiliate programme"
What do you like best about Awin?

Fantastic, responsive support team and easy to use self-serve digital portal

What do you dislike about Awin?

Occasionally hit functionality limits, particularly around managing commission rates.

What problems is Awin solving and how is that benefiting you?

Ways of reaching new customers without access to a substantial marketing budget, as AWIN allows us to only pay for marketing in response to a successful sale. We've seen considerable increase in business as a result.

Small Business (50 or fewer emp.)
Dec 07, 2022
 Source
Overall Rating:
4.5
KP
Kerry P.
Ecommerce Manager
Share
"Easy to use"
What do you like best about Awin?

Easy to use. Good analytics and easy to work out which publishers work best for you

What do you dislike about Awin?

nothing. it's efficient and basically runs itself

What problems is Awin solving and how is that benefiting you?

It is helping our brands reach new target audience which is helping our new customer acquisition

Small Business (50 or fewer emp.)
Dec 05, 2022
 Source
Overall Rating:
4.5
NJ
Nic J.
Operations Director
Share
"Easy to use and setup"
What do you like best about Awin?

Links directly to Wordpress via a plugin so really easy to set up and then use when customers buy via the affiliate links

What do you dislike about Awin?

Reporting isn't great and the ability to see the emails sent to affiliates would be useful

What problems is Awin solving and how is that benefiting you?

None that I know of

Small Business (50 or fewer emp.)
Sep 12, 2022
 Source
Overall Rating:
4.5
BK
Bilal K.
Blogger
Share
"A Huge Network of 21,200+ Brands is Available for Affiliates."
What do you like best about Awin?

There are more than 21,200 brands, so you can choose the right advertiser to generate a decent income.

What do you dislike about Awin?

The platform was not accepting the PayPal payment method.

What problems is Awin solving and how is that benefiting you?

Awin connects you to a large number of companies to promote products and earn online.

Mid Market (51-1000 emp.)
Aug 26, 2022
 Source
Overall Rating:
4.5
SK
Suraj K.
Head Operations & Business Development
Share
"My experience with Awin"
What do you like best about Awin?

The support which we get from the team of Awin, a great support results in a great campaign.

What do you dislike about Awin?

Nothing as such of now which I disliked about Awin

What problems is Awin solving and how is that benefiting you?

Best part of Awin is variety of campaigns with greater clarity in campaign details and regular support.

Small Business (50 or fewer emp.)
Aug 23, 2022
 Source
Overall Rating:
4.5
PS
Phil S.
Head Of Ecommerce
Share
"Great tool to generate reviews and sales"
What do you like best about Awin?

The programme is very easy to set up and use.

What do you dislike about Awin?

Some of the reports could be laid out better, but generally the programme works well

What problems is Awin solving and how is that benefiting you?

AWIN generates traffic and additional sales, giving us more awareness. Previously i have used for generating leads, whcih AWIN is very good with its network of publishers

Mid Market (51-1000 emp.)
Aug 23, 2022
 Source
Overall Rating:
4.5
JJ
Joanne J.
Internet Sales
Share
"AWIN Account Executives are Top Notch!"
What do you like best about Awin?

We have had a premium account with AWIN twice and both of our Account Executives have been fantastic! We thought we couldn't do better than Sahil but Katie has blown us away! She goes above and beyond to make sure that you get the very best out of the program.

What do you dislike about Awin?

It can be a lot to handle without an AE if you're not familiar with the program.

What problems is Awin solving and how is that benefiting you?

AWIN is helping us with brand visibility across a broad number of channels. If you get a great AE it's even better. Katie G is the BEST!!

Small Business (50 or fewer emp.)
Aug 22, 2022
 Source
Overall Rating:
4.5
ZP
Zach P.
Digital Marketing Specialist
Share
"Great platform to find good affiliates to work with!"
What do you like best about Awin?

I like the publisher marketplace. It allows you to find the specific type of content of affiliates you are looking to partner with. From editorial content to coupon code websites, always have been able to find what i am looking for.

What do you dislike about Awin?

After uploading creative graphics, you cannot delete them. You can hide them so they are not visible to companies you work with but that begins to create a funnel of images you are not using being left in your toolbox.

What problems is Awin solving and how is that benefiting you?

They have helped me find more active affiliates to allow our brand recognition and sales to grow.

Small Business (50 or fewer emp.)
Aug 19, 2022
 Source
Overall Rating:
4.5
Nikhil S. avatar
Nikhil S.
Senior Business Analyst
Share
"Awin Affiliate program review"
What do you like best about Awin?

The access to over 200,000 worldwide active affiliate databases makes it easier to get the product/service the brand exposure needed to reach the exact customers needed to make the products a success.

What do you dislike about Awin?

There were very few downsides to the AWIN program, but a minor inconvenience was the registration, it was a bit slow for my liking. Again this was a minor inconvenience and not a larger concern

What problems is Awin solving and how is that benefiting you?

The program helps the product/services with more prominent brand visibility and exposure needed for the product to be successful. The affiliates are spread worldwide, making reaching a worldwide audience easier. They have solutions for both agencies and publishers equally.

Small Business (50 or fewer emp.)
Aug 18, 2022
 Source
Overall Rating:
4.5
NJ
Neel J.
Head Of Marketing
Share
"Great experience working with affiliates through Awin"
What do you like best about Awin?

Great support team. Big list of publishers. The brand helps us increase sales at a great ROI.

What do you dislike about Awin?

I would prefer more insights to analyze and double down on my marketing activities.

What problems is Awin solving and how is that benefiting you?

Giving us incremental sales is the biggest benefit.

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