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Awin
4.2
(102)
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Awin Reviews & Product Details

Awin Overview
What is Awin?

Awin is a marketing technology platform that provides a marketplace for businesses to manage any type of partnership. From traditional affiliates, mass media, and influencers to B2B, advertisers selling products or services online can seamlessly leverage engaged consumer audiences to grow sales, expand customer reach and strengthen their brand.

Company Awin Global Affiliate Network
Year founded 2000
Company size 501-1000 employees
Headquarters Berlin, Germany
Social Media
Awin Categories on Findstack
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What Awin is best for?
How does Awin compare to Affluent?
What are the pros and cons of Awin?
Awin Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Awin Features
API Access
Affiliate Management
Banner Management
Campaign Management
Commission Management
Conversion Tracking
Creative Management
Custom Reports
Customer Support
Customizable Commission Plans
Dashboard
Email Marketing Integration
Fraud Detection
Lead Management
Link Management
Mobile App
Multi-Currency Support
Multi-Level Marketing
Multi-language Support
Payment Processing
Performance Analytics
Postback URL
Real-time Reporting
Referral Tracking
Sales Tracking
Split Commissions
Sub-Affiliate Tracking
Third-Party Integration
Tracking Code Management
User Roles and Permissions
Awin Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 07, 2024
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102 Awin Reviews
4.2 out of 5
Mid Market (51-1000 emp.)
Nov 09, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great platform for an affiliate"
What do you like best about Awin?

We started to use Awin last year and as a company this was the first affiliate experience for us. - Easy to use - Enough open resources, guidance and explanation for advertisers - Good amount of publishers - Fast customer service

What do you dislike about Awin?

- Publisher recommendations - Publisher search

What problems is Awin solving and how is that benefiting you?

- Revenue increase - Gaining new consumers - Conversion rate improvement

Mid Market (51-1000 emp.)
Jul 12, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Significant growth in our affiliate business"
What do you like best about Awin?

Our great account team has worked with us to grow our affiliate business.

What do you dislike about Awin?

As we continue to grow in different areas, particularly influencers, we find it more challenging and not as seamless an experience.

What problems is Awin solving and how is that benefiting you?

Helping us grow our affiliate business.

Small Business (50 or fewer emp.)
Dec 06, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great product and really aids with tracking and affiliate payments"
What do you like best about Awin?

Easy tracking of top performing affiliates

What do you dislike about Awin?

Having to manually approve commission and not being able to filter discount codes

What problems is Awin solving and how is that benefiting you?

Tracking affiliates and customers las click

Enterprise (> 1000 emp.)
Sep 08, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Awin is a great agency to work with"
What do you like best about Awin?

Awin is very fast and agile, you need that to have a successful affiliate program. The account managers are extremely helpful and incredibly knowledgeable about affiliate marketing.

What do you dislike about Awin?

Could be more proactive in bringing new affiliates to the table.

What problems is Awin solving and how is that benefiting you?

Awin is helping HP grow its affiliate program while reaching KPIs.

Mid Market (51-1000 emp.)
Nov 14, 2023
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Alround solid network"
What do you like best about Awin?

The interface & how easy the functionality is to find performance reports, commissions, feeds etc

What do you dislike about Awin?

There needs to be improvements for publisher discovery, bespoke for large, medium & small sized brands

What problems is Awin solving and how is that benefiting you?

N/A

Mid Market (51-1000 emp.)
Jul 18, 2023
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great service for cheaper price"
What do you like best about Awin?

Awin is cheaper than all the competitors. Most people do know about it as they sponsor a lot of events. Their integration documents are decent and does a good job guiding the efforts for devs.

What do you dislike about Awin?

Awin is not as well known in marketers communities or they don't seem to trust them. It may have to do with how markters get paid commissions from other platforms like Impact. For some reason, despite how expensive Impact is, people prefer that. Makes very little sense.

What problems is Awin solving and how is that benefiting you?

Awin is a cheaper alternative to Impact. It does the program management as well as anyone else in industry.

Small Business (50 or fewer emp.)
Jul 12, 2023
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"So far So good"
What do you like best about Awin?

The wide range of willing publisher available

What do you dislike about Awin?

I found as a beginner that the guidance tools were not the most helpful, although I did get there in the end

What problems is Awin solving and how is that benefiting you?

Awin is helping us with generating sales

Mid Market (51-1000 emp.)
Dec 05, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Efficient one-stop platform for Affiliate marketing"
What do you like best about Awin?

All the various different reports that I can download to track performance and affiliates in my advertiser account.

What do you dislike about Awin?

Tracking issues from our side make it difficult to use all the metrics that are currently tracking on the platform which is the biggest downside.

What problems is Awin solving and how is that benefiting you?

With the said tracking issues, this is something that we have found work-arounds but the support from the Awin team was what made this possible and their knowledge.

Mid Market (51-1000 emp.)
Oct 19, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great experience with Awin"
What do you like best about Awin?

Awin has a really user friendly interface, making it easy to review reporting, merchants and new opportunities

What do you dislike about Awin?

It'd be great to get updates on new merchants joining awin who have exclusive code, PPC and tenancy opportunities available

What problems is Awin solving and how is that benefiting you?

I don't have to ask for proof of CPA setup as the CPA schedule tool makes this info readily available

Small Business (50 or fewer emp.)
Aug 22, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Has a great range of publishers and simple to use"
What do you like best about Awin?

The publisher directory is great to find new potential affiliates for your program

What do you dislike about Awin?

Not all publishers use AWIN which can be problematic. Additionally, there is no where to chat directly with publishers in the platform with everything being directed to email.

What problems is Awin solving and how is that benefiting you?

Helps us easily find and manage affiliates for our ecom business, contributing in sales.

Enterprise (> 1000 emp.)
May 27, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"AWIN MEET UP BLACK FRIDAY"
What do you like best about Awin?

MEETINGS MARKETING MANAGERS AND ALSO HAVING FUN ACTIVITIES.

What do you dislike about Awin?

estamons felizes em anunciar um evento exclusivo

What problems is Awin solving and how is that benefiting you?

technical problems some times

Small Business (50 or fewer emp.)
Mar 13, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Marketleader for good reasons"
What do you like best about Awin?

Thanks to the size we can identify a big variety of partner also for niche markets.

What do you dislike about Awin?

Especially the Approval Function to Approve or Reject Applications isn't up to date. I'm missing a better overview. Advanced filter methods.

What problems is Awin solving and how is that benefiting you?

We are using Awin for customer acquisition in the real estate market. With Awin we have a all in one solution for controlling the whole affiliate marketing channel.

Small Business (50 or fewer emp.)
Nov 13, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"It works well once you understand how to use it"
What do you like best about Awin?

The volume of publishers and the commission management / payout

What do you dislike about Awin?

The UX is terrible especially filtering potential publishers

What problems is Awin solving and how is that benefiting you?

Affiliate marketing for a small company, getting new customers

Small Business (50 or fewer emp.)
Dec 19, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Awin Platform - easy to use"
What do you like best about Awin?

It's super easy to understand and use. Not much support or explanation is needed. The platform is self-explanatory

What do you dislike about Awin?

When support is needed, their team is not available for anything involving scaling up.

What problems is Awin solving and how is that benefiting you?

Helping me organize and keep track of my affiliate collaborations including paying the collaborators I work with.

Mid Market (51-1000 emp.)
Dec 07, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"A great all-in-one platform"
What do you like best about Awin?

Having the ability to manage all affiliates in once place is really easy. The ability to then segment for different offers and commission structures benefits our business greatly.

What do you dislike about Awin?

It is difficult to find the right affiliate at times. There are a lot of publishers on the site who frankly shouldn't be on there. More due diligence into accepting affiliates would be great.

What problems is Awin solving and how is that benefiting you?

Keeping affiliate management in once place has helped our business prioritise other marketing channels, knowing our affiliate scheme is being run in the background without too much intervention.

Mid Market (51-1000 emp.)
Aug 23, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Easy to launch affiliate program"
What do you like best about Awin?

Very simple for small advertisers to setup and launch affiliate programs for their products

What do you dislike about Awin?

Monthly fee + commission structure could be more dynamic

What problems is Awin solving and how is that benefiting you?

Finding publishers to drive sales, incremental sales

Small Business (50 or fewer emp.)
Jun 05, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Effective Affiliate Platform"
What do you like best about Awin?

Customer service is good and the reporting tool gives great insights. Easy commission validation. Overall an intuitive platform that can be used straight away even if you are a first time user.

What do you dislike about Awin?

More help should be available on the platform itself. My staff found it hard to find help on the platform itself and often had to get in touch with help desk. They are usually good but it depends who you find available, I guess.

What problems is Awin solving and how is that benefiting you?

Increase revenue when needed, new customers acquisition, brand awareness, market insights.

Small Business (50 or fewer emp.)
Jun 17, 2020
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Left to own devices"
What do you like best about Awin?

Really easy to use interface, which can be learnt without any training.

What do you dislike about Awin?

Lack of support from account managers. Outdated news manager system. Cannot associate transactions with users as IP addresses and identifiable information has been removed.

What problems is Awin solving and how is that benefiting you?

Removing fraud from affiliate account

Small Business (50 or fewer emp.)
May 01, 2020
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Good technical platform, not great list of publishers"
What do you like best about Awin?

The platform is easy to implement on a technical side. Tracking snippets are simple for any engineer to implement quickly. AWIN provides a decent API for additional data. Flexible rules for for different partners, allowing custom affiliate rates and groups.

What do you dislike about Awin?

List of publishers that apply to our affiliate program are spam or low-rate publishers Finding partners or people to join your affiliate program is still on the affiliate program owner. The list of publishers are not great, and most don't provide value or are not in a similar market or country.

What problems is Awin solving and how is that benefiting you?

AWIN provided the platform for our affiliate program used by our partners. AWIN makes it easy to have a hands-off affiliate program that takes care of billing, tracking, and reporting.

Mid Market (51-1000 emp.)
Mar 05, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"GREAT SERVICE FOR EXPERIENCED PEOPLE"
What do you like best about Awin?

I love that as a small business, we were able to take advertising into our own hands.

What do you dislike about Awin?

It took A LOT of down time to learn. By the time we learned, it took 3 weeks. You need to understand that we run a strictly family operated business, so the deep technicalities of the business took a lot out of us.

What problems is Awin solving and how is that benefiting you?

We don't pay someone else to make and handle ads, we do it...for a smaller fee.

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