Awin is a marketing technology platform that provides a marketplace for businesses to manage any type of partnership. From traditional affiliates, mass media, and influencers to B2B, advertisers selling products or services online can seamlessly leverage engaged consumer audiences to grow sales, expand customer reach and strengthen their brand.
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
We started to use Awin last year and as a company this was the first affiliate experience for us. - Easy to use - Enough open resources, guidance and explanation for advertisers - Good amount of publishers - Fast customer service
- Publisher recommendations - Publisher search
- Revenue increase - Gaining new consumers - Conversion rate improvement
Our great account team has worked with us to grow our affiliate business.
As we continue to grow in different areas, particularly influencers, we find it more challenging and not as seamless an experience.
Helping us grow our affiliate business.
Easy tracking of top performing affiliates
Having to manually approve commission and not being able to filter discount codes
Tracking affiliates and customers las click
Awin is very fast and agile, you need that to have a successful affiliate program. The account managers are extremely helpful and incredibly knowledgeable about affiliate marketing.
Could be more proactive in bringing new affiliates to the table.
Awin is helping HP grow its affiliate program while reaching KPIs.
The interface & how easy the functionality is to find performance reports, commissions, feeds etc
There needs to be improvements for publisher discovery, bespoke for large, medium & small sized brands
N/A
Awin is cheaper than all the competitors. Most people do know about it as they sponsor a lot of events. Their integration documents are decent and does a good job guiding the efforts for devs.
Awin is not as well known in marketers communities or they don't seem to trust them. It may have to do with how markters get paid commissions from other platforms like Impact. For some reason, despite how expensive Impact is, people prefer that. Makes very little sense.
Awin is a cheaper alternative to Impact. It does the program management as well as anyone else in industry.
The wide range of willing publisher available
I found as a beginner that the guidance tools were not the most helpful, although I did get there in the end
Awin is helping us with generating sales
All the various different reports that I can download to track performance and affiliates in my advertiser account.
Tracking issues from our side make it difficult to use all the metrics that are currently tracking on the platform which is the biggest downside.
With the said tracking issues, this is something that we have found work-arounds but the support from the Awin team was what made this possible and their knowledge.
Awin has a really user friendly interface, making it easy to review reporting, merchants and new opportunities
It'd be great to get updates on new merchants joining awin who have exclusive code, PPC and tenancy opportunities available
I don't have to ask for proof of CPA setup as the CPA schedule tool makes this info readily available
The publisher directory is great to find new potential affiliates for your program
Not all publishers use AWIN which can be problematic. Additionally, there is no where to chat directly with publishers in the platform with everything being directed to email.
Helps us easily find and manage affiliates for our ecom business, contributing in sales.
MEETINGS MARKETING MANAGERS AND ALSO HAVING FUN ACTIVITIES.
estamons felizes em anunciar um evento exclusivo
technical problems some times
Thanks to the size we can identify a big variety of partner also for niche markets.
Especially the Approval Function to Approve or Reject Applications isn't up to date. I'm missing a better overview. Advanced filter methods.
We are using Awin for customer acquisition in the real estate market. With Awin we have a all in one solution for controlling the whole affiliate marketing channel.
The volume of publishers and the commission management / payout
The UX is terrible especially filtering potential publishers
Affiliate marketing for a small company, getting new customers
It's super easy to understand and use. Not much support or explanation is needed. The platform is self-explanatory
When support is needed, their team is not available for anything involving scaling up.
Helping me organize and keep track of my affiliate collaborations including paying the collaborators I work with.
Having the ability to manage all affiliates in once place is really easy. The ability to then segment for different offers and commission structures benefits our business greatly.
It is difficult to find the right affiliate at times. There are a lot of publishers on the site who frankly shouldn't be on there. More due diligence into accepting affiliates would be great.
Keeping affiliate management in once place has helped our business prioritise other marketing channels, knowing our affiliate scheme is being run in the background without too much intervention.
Very simple for small advertisers to setup and launch affiliate programs for their products
Monthly fee + commission structure could be more dynamic
Finding publishers to drive sales, incremental sales
Customer service is good and the reporting tool gives great insights. Easy commission validation. Overall an intuitive platform that can be used straight away even if you are a first time user.
More help should be available on the platform itself. My staff found it hard to find help on the platform itself and often had to get in touch with help desk. They are usually good but it depends who you find available, I guess.
Increase revenue when needed, new customers acquisition, brand awareness, market insights.
Really easy to use interface, which can be learnt without any training.
Lack of support from account managers. Outdated news manager system. Cannot associate transactions with users as IP addresses and identifiable information has been removed.
Removing fraud from affiliate account
The platform is easy to implement on a technical side. Tracking snippets are simple for any engineer to implement quickly. AWIN provides a decent API for additional data. Flexible rules for for different partners, allowing custom affiliate rates and groups.
List of publishers that apply to our affiliate program are spam or low-rate publishers Finding partners or people to join your affiliate program is still on the affiliate program owner. The list of publishers are not great, and most don't provide value or are not in a similar market or country.
AWIN provided the platform for our affiliate program used by our partners. AWIN makes it easy to have a hands-off affiliate program that takes care of billing, tracking, and reporting.
I love that as a small business, we were able to take advertising into our own hands.
It took A LOT of down time to learn. By the time we learned, it took 3 weeks. You need to understand that we run a strictly family operated business, so the deep technicalities of the business took a lot out of us.
We don't pay someone else to make and handle ads, we do it...for a smaller fee.