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Methodology
Rakuten
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At a Glance
Overview
Awin is a marketing technology platform that provides a marketplace for businesses to manage any type of partnership. From traditional affiliates, mass media, and influencers to B2B, advertisers selling products or services online can seamlessly leverage engaged consumer audiences to grow sales, ... Learn more
Capabilities
- AI Enabled
- API Available
- Open Source
- CLI Available
Images
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Rakuten is a global technology and e-commerce ecosystem that operates a consumer-facing rewards/cash-back platform and merchant-facing marketplaces (e.g., Rakuten Ichiba). It connects merchants and consumers via storefronts, loyalty (Rakuten Points / Club R), coupons, affiliate advertising, analy... Learn more
Capabilities
- AI Enabled
- API Available
- Open Source
- CLI Available
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Pricing
Free trial available
Free plan available
Billing type
Recurring Subscription
U.S. - Seller monthly subscription (third-party source)
$39.00
/ month
Japan - スタンダードプラン (Standard Plan)
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Japan - メガショッププラン (Mega-Shop Plan)
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Japan - Registration fee
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Japan - がんばれ！プラン (Ganbare! Plan)
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France - Expert Pack (seller)
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France - Handling fees per item (examples)
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Fulfillment (Rakuten Fulfillment Network)
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France - Starter Pack (seller)
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Pros and Cons
Not enough data available.
Not enough data available.
- Comprehensive feature set combining marketplace, rewards, advertising and AI tools.
- Transparent regional fee structures and multiple tiers to scale with merchant needs.
- Strong loyalty/rewards model (Rakuten Points) driving repeat purchases.
- Large global reach and membership base across regions.
- AI-powered tools (RMS AI Assistant) that can improve merchant workflows and content production.
- Merchant tools such as RMS in Japan are available only in Japanese, which can be a barrier for non-Japanese speakers.
- U.S. marketplace seller pricing is less transparently documented on official Rakuten pages; some figures come from third-party sources.
- Commission and fee burden can be relatively high depending on category and plan (Starter vs Expert).
- Some AI features are in beta and not yet universally available across all regions.
- Subscription and fixed monthly fees (particularly in Japan) may be high for smaller sellers.
Reviewer's Segments
Small Business
60.78%
Mid Market
29.41%
Enterprise
9.8%
Insufficient data to show segment split
Deployment
- Cloud based
- Desktop based
- Mobile based
- On-premise
- Cloud based
- Desktop based
- Mobile based
- On-premise
Support
- 24/7 (Live rep)
- Chat
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
Training
- Documentation
- Documentation
Integrations
Total integrations:
18
- Affilimate
- Big Cartel
- BigCommerce
- Capital One Shopping
- ChannelAdvisor
- Ecwid
- Google Analytics
- InventorySource
- PrestaShop
- SAP Commerce Cloud
- Salesforce Commerce Cloud
- Shift4Shop
- Shopify
- Squarespace
- Swagbucks
- Volusion
- Wix
- WooCommerce
Total integrations:
2
- Affilimate
- Big Cartel
- BigCommerce
- Capital One Shopping
- ChannelAdvisor
- Ecwid
- Google Analytics
- InventorySource
- PrestaShop
- SAP Commerce Cloud
- Salesforce Commerce Cloud
- Shift4Shop
- Shopify
- Squarespace
- Swagbucks
- Volusion
- Wix
- WooCommerce
Top Alternatives
Categories
Common categories include: Affiliate Marketing Software.
Company Details
- By Awin Global Affiliate Network
- Located in Berlin, Germany
- Founded in 2000
- By Rakuten Group, Inc.
- Located in Rakuten Crimson House, 1-14-1 Tamagawa, Setagaya-ku, Tokyo, Japan
- Founded in 1997
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