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Methodology
Rakuten
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At a Glance
Overview
Rakuten is a global technology and e-commerce ecosystem that operates a consumer-facing rewards/cash-back platform and merchant-facing marketplaces (e.g., Rakuten Ichiba). It connects merchants and consumers via storefronts, loyalty (Rakuten Points / Club R), coupons, affiliate advertising, analy... Learn more
Capabilities
- AI Enabled
- API Available
- Open Source
- CLI Available
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Rewardful is all-in-one SaaS affiliate and customer referral tracking software. Just connect your account and launch an affiliate program in minutes. Learn more
Capabilities
- AI Enabled
- API Available
- Open Source
- CLI Available
Images
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Pricing
Free trial available
Free plan available
Billing type
Recurring Subscription
U.S. - Seller monthly subscription (third-party source)
$39.00
/ month
Japan - スタンダードプラン (Standard Plan)
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Japan - メガショッププラン (Mega-Shop Plan)
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Japan - Registration fee
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France - Starter Pack (seller)
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France - Expert Pack (seller)
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France - Handling fees per item (examples)
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Fulfillment (Rakuten Fulfillment Network)
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Japan - がんばれ！プラン (Ganbare! Plan)
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Free trial available
Free plan available
Billing type
Recurring Subscription
Starter
$49.00
/ month
Growth
$99.00
/ month
Enterprise
$149.00
/ month
Pros and Cons
- Comprehensive feature set combining marketplace, rewards, advertising and AI tools.
- Transparent regional fee structures and multiple tiers to scale with merchant needs.
- Strong loyalty/rewards model (Rakuten Points) driving repeat purchases.
- Large global reach and membership base across regions.
- AI-powered tools (RMS AI Assistant) that can improve merchant workflows and content production.
- Merchant tools such as RMS in Japan are available only in Japanese, which can be a barrier for non-Japanese speakers.
- U.S. marketplace seller pricing is less transparently documented on official Rakuten pages; some figures come from third-party sources.
- Commission and fee burden can be relatively high depending on category and plan (Starter vs Expert).
- Some AI features are in beta and not yet universally available across all regions.
- Subscription and fixed monthly fees (particularly in Japan) may be high for smaller sellers.
Not enough data available.
Not enough data available.
Reviewer's Segments
Insufficient data to show segment split
Small Business
75.0%
Mid Market
25.0%
Enterprise
0.0%
Deployment
- Cloud based
- Desktop based
- Mobile based
- On-premise
- Cloud based
- Desktop based
- Mobile based
- On-premise
Support
- Chat
- FAQs/Forum
- Knowledge Base
- Chat
- FAQs/Forum
- Knowledge Base
Training
- Documentation
- Documentation
Integrations
Total integrations:
2
- Adalo
- Bubble
- HubSpot
- InventorySource
- Kajabi
- Kit
- Launchpass
- Memberstack
- Mighty Networks
- Outseta
- Podia
- Samcart
- Simvoly
- Squarespace
- Swagbucks
- Teachable
- Thinkific
- Uscreen
- Webflow
Total integrations:
17
- Adalo
- Bubble
- HubSpot
- InventorySource
- Kajabi
- Kit
- Launchpass
- Memberstack
- Mighty Networks
- Outseta
- Podia
- Samcart
- Simvoly
- Squarespace
- Swagbucks
- Teachable
- Thinkific
- Uscreen
- Webflow
Top Alternatives
Categories
Common categories include: Affiliate Marketing Software.
Company Details
- By Rakuten Group, Inc.
- Located in Rakuten Crimson House, 1-14-1 Tamagawa, Setagaya-ku, Tokyo, Japan
- Founded in 1997
- By Rewardful Inc.
- Located in Edmonton, Alberta, Canada
- Founded in 2017
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