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Methodology
Rakuten
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At a Glance
Overview
Rakuten is a global technology and e-commerce ecosystem that operates a consumer-facing rewards/cash-back platform and merchant-facing marketplaces (e.g., Rakuten Ichiba). It connects merchants and consumers via storefronts, loyalty (Rakuten Points / Club R), coupons, affiliate advertising, analy... Learn more
Capabilities
- AI Enabled
- API Available
- Open Source
- CLI Available
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Skimlinks is a content-to-commerce platform that helps publishers monetize their editorial content through affiliate marketing. Skimlinks lets users syndicate shopping-intent data created by affiliated content and is trusted by more than 1.5 domains worldwide, including thousands of major publish... Learn more
Capabilities
- AI Enabled
- API Available
- Open Source
- CLI Available
Images
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Pricing
Free trial available
Free plan available
Billing type
Recurring Subscription
U.S. - Seller monthly subscription (third-party source)
$39.00
/ month
Japan - スタンダードプラン (Standard Plan)
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Japan - メガショッププラン (Mega-Shop Plan)
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Japan - Registration fee
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Japan - がんばれ！プラン (Ganbare! Plan)
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France - Expert Pack (seller)
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France - Handling fees per item (examples)
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Fulfillment (Rakuten Fulfillment Network)
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France - Starter Pack (seller)
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No pricing information available
Pros and Cons
- Comprehensive feature set combining marketplace, rewards, advertising and AI tools.
- Transparent regional fee structures and multiple tiers to scale with merchant needs.
- Strong loyalty/rewards model (Rakuten Points) driving repeat purchases.
- Large global reach and membership base across regions.
- AI-powered tools (RMS AI Assistant) that can improve merchant workflows and content production.
- Merchant tools such as RMS in Japan are available only in Japanese, which can be a barrier for non-Japanese speakers.
- U.S. marketplace seller pricing is less transparently documented on official Rakuten pages; some figures come from third-party sources.
- Commission and fee burden can be relatively high depending on category and plan (Starter vs Expert).
- Some AI features are in beta and not yet universally available across all regions.
- Subscription and fixed monthly fees (particularly in Japan) may be high for smaller sellers.
Not enough data available.
Not enough data available.
Reviewer's Segments
Insufficient data to show segment split
Small Business
100.0%
Mid Market
0.0%
Enterprise
0.0%
Deployment
- Cloud based
- Desktop based
- Mobile based
- On-premise
- Cloud based
- Desktop based
- Mobile based
- On-premise
Support
- 24/7 (Live rep)
- Chat
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
Training
- Documentation
- Documentation
Integrations
Total integrations:
2
- Affilimate
- BigCommerce
- Blogger
- CJ
- Drupal
- GMHOST
- InventorySource
- Joomla
- PrestaShop
- Shopify
- Squarespace
- Swagbucks
- Tumblr
- Wix
Total integrations:
12
- Affilimate
- BigCommerce
- Blogger
- CJ
- Drupal
- GMHOST
- InventorySource
- Joomla
- PrestaShop
- Shopify
- Squarespace
- Swagbucks
- Tumblr
- Wix
Top Alternatives
Categories
Common categories include: Affiliate Marketing Software.
Company Details
- By Rakuten Group, Inc.
- Located in Rakuten Crimson House, 1-14-1 Tamagawa, Setagaya-ku, Tokyo, Japan
- Founded in 1997
- By Connexity, Inc.
- Located in Los Angeles, California, United States
- Founded in 2007
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