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Methodology
Zernio
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At a Glance
Overview
Planable is a cloud-based social media content planning, collaboration, approval and scheduling tool built for agencies and marketing teams. It provides visual previews, multi-platform scheduling (Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Pinterest, Google Business Profile, Threads), tea... Learn more
Capabilities
- AI Enabled
- API Available
- Open Source
- CLI Available
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Zernio is a developer-first, unified REST API that abstracts 15+ social platforms, messaging channels, ad networks and telephony. It provides posting, scheduling, media handling, unified inbox (comments + DMs), analytics, ad campaign management, phone number provisioning (SMS/voice/WhatsApp), web... Learn more
Capabilities
- AI Enabled
- API Available
- Open Source
- CLI Available
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Pricing
Free trial available
Free plan available
Billing type
Recurring Subscription
Free
$0.00
/ month
Social Inbox / Engagement (add-on)
$9.00
/ month
Analytics (add-on)
$14.00
/ month
Basic
$39.00
/ month
Pro
$59.00
/ month
Enterprise
Contact Us
Free trial available
Free plan available
Billing type
Usage Based
Free
$0.00
/ month
101-2,000 accounts
$1.00
/ month
11-100 accounts
$3.00
/ month
3-10 accounts
$6.00
/ month
Enterprise / Custom
Contact Us
Pros and Cons
- Strong collaboration features: comments, annotations, internal vs client roles
- Visual previews and drag-and-drop calendar for fast planning
- Tiered approval workflows including multi-level approvals in Enterprise
- Built-in AI content assistance for captions, hashtags and rewrites
- Unlimited users per workspace (pricing per workspace, not per seat)
- Analytics and engagement features require paid add-ons
- Post limits on Basic and Pro may constrain high-volume users
- No built-in social listening or competitive benchmarking
- No direct CMS/blog publishing; Universal Content is planning-only
- Add-ons and per-workspace pricing can increase cost when scaling across many brands
- Broad platform coverage (15–16 social, messaging, ad networks and telephony) under one API
- Transparent usage-based pricing that decreases with volume
- Free tier for initial validation (up to 2 connected accounts)
- All features included for every connected account (no feature tiers)
- Strong tooling for AI agents (hosted MCP server, CLI, SDKs, OpenAPI)
- API-first product; not focused on non-technical marketing teams who want a dashboard-first experience
- Lacks clearly documented advanced social listening, sentiment analysis, content discovery or content editing features
- Small vendor (8 people) which may concern some buyers about long-term support or feature velocity
- Documentation and UI appear to be English-only (no confirmed additional UI languages)
Reviewer's Segments
Small Business
94.69%
Mid Market
4.81%
Enterprise
0.5%
Insufficient data to show segment split
Deployment
- Cloud based
- Desktop based
- Mobile based
- On-premise
- Cloud based
- Desktop based
- Mobile based
- On-premise
Support
- Chat
- Email/Help Desk
- Knowledge Base
- Chat
- Email/Help Desk
- Knowledge Base
Training
- Documentation
- Live Online
- Videos
- Documentation
- Live Online
- Videos
Integrations
Total integrations:
3
- Canva
- Discord
- Slack
- Zapier
Total integrations:
2
- Canva
- Discord
- Slack
- Zapier
Top Alternatives
Categories
Company Details
- By Planable
- Located in Transylvania, Romania
- Founded in 2016
- By ZERNIO SOFTWARE SL
- Located in Girona, Spain
- Founded in 2025
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