Podcast
What is a Podcast?
A podcast is an audio broadcasting format delivered over the internet, similar to a talk show on radio. The format has grown steadily in popularity, with listener numbers rising year over year. Podcasts are available through multiple channels: direct downloads or streams from a creator’s website, or through platforms like Spotify, Apple Podcasts, and Google Podcasts.
Ready to launch your own show? Our guide on how to start a podcast covers everything from equipment to distribution.
What are the Types of Podcasts?
Podcasts are audio content organized around specific themes or topics. The medium has grown rapidly, with millions of active shows and over 100 million episodes available across platforms (see our podcast statistics roundup for current figures). The main types are defined by their structure:
- Interview podcasts: Interview podcasts involve one or multiple hosts interviewing different guests on each episode. This format is popular because it requires very little initial groundwork. Preparation usually includes researching an interviewee and coming up with questions your audience may want to learn about.
- Solo podcasts: Otherwise known as a monologue podcast, solo podcasts involve a single person speaking to the audience. These podcasts can be news-related, opinion-based, or educational, depending on the host. Solo podcasts can sometimes be shorter than other formats because it can be difficult to find something to talk about.
- Multi-host podcasts : Featuring more than one host, the multi-host podcast is a little more dynamic than a solo show. Multiple people often share a conversation about a specific topic. The blend of different opinions and perspectives allows for an entertaining experience.
Podcasts can also be “scripted” or more “ad-hoc”, which means you either plan what you’re going to say in advance, or have a more natural, organic discussion. For most beginners, it’s often easy to start with a basic script, or at least a bullet point list of things to cover.
What are the Benefits of Podcasts?
Podcasts are popular because they are relatively easy to produce. They require less editing and setup than video, making them accessible to creators at all levels.
For listeners, the primary benefit is convenience. Podcasts demand minimal cognitive effort compared to reading or watching video. You can listen during a commute, at the gym, or while working, making them ideal for multitasking. This is why podcasts have become a powerful content marketing channel.
What do you Need to Start a Podcast?
Podcasts are straightforward to launch. You do not need a professional studio or expensive equipment. The essentials include:
- Branding: Having a distinct brand will make your podcast easier to remember. You’ll need a name your audience can easily search for, podcast artwork, and a unique tone of voice you can bring to every conversation and episode description.
- Technology: The technology required for a podcast starts with a computer and an internet connection. You’ll need a microphone, with a pop filter to help capture your voice, editing tools to make your podcast sound professional. A hosting environment for your Podcast is essential too.
- Talent: You’ll need someone to be the “voice” of the Podcast, or a number of people. This person should have a clear voice and a likeable personality. Working with the talent on podcast scripts and plans will help to keep things running smoothly.
Related Resources
- Compare tools: Podcast Hosting Platforms — browse top platforms in this category.
- Go deeper: The Best Podcast Hosting Platforms of 2025 — in-depth guide with practical tactics.
