Unclaimed: Are are working at BuzzStream ?
BuzzStream is a link-building and digital PR software that lets users manage media relationships. BuzzStream facilitates better relationships with influencers and publications through tools such as email outreach, link-building tracking, and media list management—all of which help grow high-quality links to improve a business’s online visibility.
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| Capabilities |
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|---|---|
| Segment |
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| Deployment | Cloud / SaaS / Web-Based |
| Training | Documentation |
| Languages | English |
Overall the best quality about buzzstream is the chrome extension. You can quickly pop that open to record a website in the Buzzstream database, and from there you can quickly send an email with a pre-saved template. This makes outreach ridiculously fast.
I don't think Buzzstream accurately records backlinks from websites and who is opening your emails. I have had multiple instances of people responding to my emails even when Buzzstream says they were never opened. I also want a way to sort emails by people who have viewed the email and by people who haven't.
I am able to quickly send email outreach to build backlinks for our company's website. I love the fact that all of my outreach is stored in one place and I continually get reminded to follow up after I send emails.
It has everything you would need to monitor contacts and people you've reached out to.
Though it is very easy to personalize, you cannot send bulk emails at once.
Simplifies and streamlines the outreach process of content marketing.
Manage contacts and websites across teams to build and manage relationships. BuzzStream is essentially a CRM with SEO/PR focus that will tracking links. Link tracking is an amazing feature. I worked at an agency and in-house and this feature was critical for both roles. Link tracking would enable to monitor when a link is live or lost. Links can be attributed to projects for easy reporting. Support is great. Paul and his team are very responsive and they roll out updates and new features on a regular cadence.
Buzzmarker, which is a Chrome plugin, can be slow at times. The Buzzmarker tool is how BuzzStream knows what specific URL to monitor for links. Honestly this is me nitpicking as, because the rest of the tool is great. I also wasn't a fan of sending form emails through the tool, this enables correspondence through the tool with prewritten emails and lets users track emails more closely. I prefer to send more personal emails myself.
Scaling linkbuilding, PR, and promotions at an agency and in-house. Preventing overlap from people reaching out to the same website and/or person. Track links and mention with showing ROI.
The Outreach feature is probably my favorite thing about Buzzstream. It allows you to add contacts to a project and seamlessly email each person with a template and/or personalized message. We all hate spam, and our team loves that Buzzstream allows us to efficiently pitch to the media in one window while still giving room to keep things personal with our contacts. Plus, Buzzstream keeps track of how many times your email was opened and notifies you of any responses. It's a seriously great way to keep track of who is talking to who and make sure team members aren't stepping on each other's toes.
My main qualm is with the reporting system. I send link reports to clients regularly and wish there was a way that my custom export could be saved so I don't have to deal with 18 fields of info my clients couldn't care less about, and so I don't have to click the same few boxes each time. Also, their ranking system is a bit outdated. As of right now, you can sort links by Page Rank (which is basically useless for my client's needs) but Moz Domain Authority is unavailable. I've talked to the Buzzstream team about adding the feature multiple times, but they say they're busy with adding other features and will address later. Not sure when "later" is, but I would love to see that addressed sooner.
Before we switched to Buzzstream, we were working on a super outdated spreadsheet system that made it hard to keep track of our outreach efforts. Buzzstream has allowed us to at least triple our outreach efforts because of the ease of finding old contacts through their tagging system and adding new ones through the Buzzmarker and prospecting tools.
The user-friendly design of Buzzstream helps us scale to new users with little training. Our team is able to manage large projects in little-to-no time. Also, installing click scripts enables us to utilize a large database of contacts without constant supervision.
There are a limited number of custom fields that we can use when issuing variables. It limits how robust our contact information can truly be. Also, I share our contact list with colleagues and it's easy to lose information. I'm not sure how the loss occurs, but we're looking into it.
We are using Buzzstream to create new Marketing relationships and manage existing ones. This is huge for us, as our business does not currently have a CRM system in place that our marketing team can adopt.
I came to BuzzStream after searching for an ideal influencer marketing tool to use for my platform. In short, we're searching for influencers to create content for targeted distribution as an agency. The beta version of the Discovery Tool is nothing short of incredible. You can target writers by any keyword, and each writer's publication history, social media activity, follower interaction rate, and influencer reach is listed. I've been using it for a few weeks and have already seen a 40% jump in our CTR on sponsored content.
So far, there's not much to dislike. You can use a lot of the tools for free, which is obviously incredibly convenient for a small business. I'm eager to try out the paid platform with my extended marketing budget in 2016.
BuzzStream has solved a huge problem area for us. Rather than searching manually for writers, BuzzStream Discovery brings these writers to me. HUGE help.
There few things that I like: - great search filters - detailed database of performed searches (meaning I can tag saved results the way I want, make notes, share with others) - easy to use outreach feature, which keeps track of the whole communication cycle - reporting
Sometimes too many results to go through
We wanted to promote our content as much as we could to help people find our product, which we believe would be extremely beneficial for them. By connecting with others we realized how many of our contacts were happy to hear from us, and how our content is much better by supporting each other.
I like the ability to track contacts and sites across multiple projects. I can have one parent project with several other initiatives going (brand mention monitoring, link monitoring, outreach progress, etc.)
Sometimes it fails to show updates when someone emails back. I often have to login to my email account (outside of Buzzstream) to make sure that I am responding to the current email. Also, logging back into Buzzstream can be a hassle.
Having Buzzstream has made outreach and monitoring a lot more efficient for us. It is a easy tool to help consolidate so many projects into one platform.
BuzzStream does a great job at tracking your history of communication with contacts and makes it easier for PR professionals to keep track of relationships they've built. If you have a large team working on outreach, the history feature is key to avoiding stepping on each other's toes. Being able to see a contact's social media footprints is an added bonus! The BuzzStream team is an absolute pleasure to work with and have been extremely receptive to our company's needs. If you're looking for the best outreach tool out there, this is it!
Like with any systems, there is always room for improvement. It can take a little while to get the hang of BuzzStream, and you need to spend the time to master it, but once you do, there's no turning back.
We are trying to build our own comprehensive database of contacts for outreach and BuzzStream is helping us streamline this process quickly and effortlessly.
BuzzStream helps us stay organized and maintain transparency between our growing team. We love using BuzzStream to simplify the data collection process in the list building phase of our work. The BuzzBar automatically pulls contact information, and social pages to minimize time spent on pre-outreach research. Depending on the complexity of of our current campaign, we may reach out to hundreds of community members, which can be burdensome with typical email systems. BuzzStream's relationship field helps us stay organized in tracking each outreach round, submission and link-back statuses within each project.
The BuzzStream system has few issues, but when we find them, the the support team responds quickly and promptly. They are incredibly responsive and in many instances they have taken our feedback to help make the product even better. I appreciate that they are not perfect, but are always striving to improve the user experience.
BuzzStream is an essential part of our every-day workflow and has enabled us to scale our efforts efficiently over the years. BuzzStream allows our content and outreach teams to work independently and collaboratively to research topics, build relationships within relevant verticals, develop content and perform effective outreach. By being able to manage multiple lists, view the current relationship with people in a particular list, and listen in on various conversations via our project lists, we can better serve our partners in helping them reach a wider audience via creative content and innovative placement.