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BuzzStream
Streamline Your Outreach Efforts
4.1
(161)
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BuzzStream Reviews & Product Details

BuzzStream Overview
What is BuzzStream?

BuzzStream is a link-building and digital PR software that lets users manage media relationships. BuzzStream facilitates better relationships with influencers and publications through tools such as email outreach, link-building tracking, and media list management—all of which help grow high-quality links to improve a business’s online visibility.

Company BuzzStream
Year founded 2008
Company size 11-50 employees
Headquarters Austin, TX, USA
Social Media
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Crevio
Sponsored
5.0
(1)
$29.00/month
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BuzzStream Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
BuzzStream Features
API Integration
Audience Analysis
Automated Outreach
Brand Mention Tracking
Budget Management
Campaign Management
Campaign ROI Calculator
Collaboration Tools
Competitor Analysis
Content Approval Workflow
Content Scheduling
Custom Alerts
Customizable Reporting
Engagement Metrics
Fraud Detection
Geo-Targeting
Hashtag Tracking
Influence Scoring
Influencer Contract Management
Influencer Database
Influencer Discovery
Influencer Relationship Management
Influencer Vetting
Multi-Platform Support
Multi-language Support
Performance Analytics
ROI Tracking
Sentiment Analysis
Social Media Monitoring
White Label Reports
BuzzStream Media
BuzzStream video thumbnail
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BuzzStream Screenshots
BuzzStream screenshot 1
BuzzStream screenshot 2
BuzzStream screenshot 3
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 03, 2025
BuzzStream Logo
161 BuzzStream Reviews
4.1 out of 5
Mid Market (51-1000 emp.)
Jul 15, 2015
 Source
Overall Rating:
4.5
GA
Gabriela A.
Sr. Inbound Marketing Manager
Share
"Excellent CRM system for inbound marketing and PR teams. "
What do you like best about BuzzStream?

BuzzStream helps us stay organized and maintain transparency between our growing team. We love using BuzzStream to simplify the data collection process in the list building phase of our work. The BuzzBar automatically pulls contact information, and social pages to minimize time spent on pre-outreach research. Depending on the complexity of of our current campaign, we may reach out to hundreds of community members, which can be burdensome with typical email systems. BuzzStream's relationship field helps us stay organized in tracking each outreach round, submission and link-back statuses within each project.

What do you dislike about BuzzStream?

The BuzzStream system has few issues, but when we find them, the the support team responds quickly and promptly. They are incredibly responsive and in many instances they have taken our feedback to help make the product even better. I appreciate that they are not perfect, but are always striving to improve the user experience.

What problems is BuzzStream solving and how is that benefiting you?

BuzzStream is an essential part of our every-day workflow and has enabled us to scale our efforts efficiently over the years. BuzzStream allows our content and outreach teams to work independently and collaboratively to research topics, build relationships within relevant verticals, develop content and perform effective outreach. By being able to manage multiple lists, view the current relationship with people in a particular list, and listen in on various conversations via our project lists, we can better serve our partners in helping them reach a wider audience via creative content and innovative placement.

Small Business (50 or fewer emp.)
Jul 15, 2015
 Source
Overall Rating:
4.5
EN
Emily N.
Sr. Inbound Marketing Manager
Share
"Comprehensive outreach tool supported by an excellent team"
What do you like best about BuzzStream?

Though the Buzzstream team is quite small, they are consistently pleasant, responsive to feedback and curious about our company's needs. I trust that if we ask for a feature to help us do our jobs better, they'll be receptive to it. We train all of our staff members on this product because it plays such an integral role in our outreach process.

What do you dislike about BuzzStream?

I wish certain fields that require more frequent updating -- contact email address, for example -- were easier to update without opening the entire edit tab.

What problems is BuzzStream solving and how is that benefiting you?

We're trying to transition from transactional linkbuilding to long-term relationship building. Some of Buzzstream's newer products and features, which should help us assess the value/context of certain thought leaders, will help us ease that process.

Small Business (50 or fewer emp.)
Jun 25, 2021
 Source
Overall Rating:
4.0
LB
Lindsay B.
Digital Designer
Share
"Great outreach tool, quick and easy to use"
What do you like best about BuzzStream?

Setting up templates is nice and simple and the dynamic fields are very useful. Once a template is set up, it is very quick to start outreaching, and the feedback on email opens and clickthroughs is almost instant. Adding contact details from websites with the Buzzstream Buzzmarker is very useful and easy to do. I like how you can share templates with team members and how easy it is to move prospects between lists and users.

What do you dislike about BuzzStream?

As a relatively new starter to outreach, I find the interface quite hard to navigate in terms of remembering how to get to different parts of the tool, but that may get better with time.

What problems is BuzzStream solving and how is that benefiting you?

Buzzstream is great for allowing me to contact large volumes of prospects quickly. The instant feedback on open and clickthrough rates enables me to tweak my template and gauge reception and interest. Showing outgoing mail and incoming replies from within the software is a fantastic way of keeping correspondence clear and organized.

Small Business (50 or fewer emp.)
Nov 01, 2020
 Source
Overall Rating:
4.0
CB
Claire B.
Digital Marketing Client Manager
Share
"Makes managing outreach projects easy"
What do you like best about BuzzStream?

It’s simple to create lists of sites, blogs and influencers to contact. It makes it easy to manage outreach projects whilst working with other members of the team. Templates, tagging and automation make it easy to speed up email contact whilst maintaining a personal approach.

What do you dislike about BuzzStream?

Sometimes it can be tricky to keep track of which specific contacts you want to use for bigger sites on any given project. If there are multiple contacts for a website, details about who’s who isn’t always obvious and it can take time to seek out the most relevant contact.

What problems is BuzzStream solving and how is that benefiting you?

It benefits a busy outreach team by giving visibility on all projects across the team. It helps improve our approach by providing analytics and template testing.

Small Business (50 or fewer emp.)
Jul 30, 2019
 Source
Overall Rating:
4.0
WP
William P.
Marketing Director
Share
"Excellent Outreach Tool! (Link Building and Marketing)"
What do you like best about BuzzStream?

With Buzzstream, it's easier to reach influencers where you can market your product. It is also easier to outreach websites to get links if you are into offline SEO. All you need to do is open the chrome extension and mark your potential website to be added on the Buzzstream database, then all you have to do is send out your template. Easy right!

What do you dislike about BuzzStream?

Twitter is the only available option for the Discover Section which is quite frustrating. And also, more detailed steps/tutorials should have been added so I would not have messed up some things when I am already sending out those outreach emails.

What problems is BuzzStream solving and how is that benefiting you?

Finding potential websites for link building is quite faster and finding appropriate influencers to promote our products is no longer troublesome.

Mid Market (51-1000 emp.)
Apr 18, 2019
 Source
Overall Rating:
4.0
Brea W. avatar
Brea W.
Marketing Specialist
Share
"Good product for off-site content marketing"
What do you like best about BuzzStream?

The ability to keep track of who my team has reached out to and keep notes on our history with various sites. And to create collective outreach lists for content distribution.

What do you dislike about BuzzStream?

I don't enjoy the email feature, it doesn't flow well with my individual Gmail account.

What problems is BuzzStream solving and how is that benefiting you?

Content distribution - helps us distribute more efficiently and not double up on work.

Mid Market (51-1000 emp.)
Mar 08, 2019
 Source
Overall Rating:
4.0
Л.
Лаврентий .
Team Lead Manager
Share
"A useful tool for marketer"
What do you like best about BuzzStream?

Keeping your contact database in Excel is much easier with BuzzStream. The service calculates the coverage of the material, which allows you to measure the effectiveness of sites. Base can be labeled with themes and you can follow the history of cooperation with certain bloggers and journalists. It is also a plus that the service has a free month of use. Also in the service there is a contact history.

What do you dislike about BuzzStream?

Lack of ability to group, lead management, export.

What problems is BuzzStream solving and how is that benefiting you?

Buzzstream makes it much easier finding people to reach out to.

Enterprise (> 1000 emp.)
Feb 06, 2019
 Source
Overall Rating:
4.0
JB
Justin B.
Manager Marketing
Share
"a positive management and development thanks to buzzstream"
What do you like best about BuzzStream?

At present the management and search, creation of links and generate marketing through pages and electronic market is a simple task but requires good tools to obtain a positive development and maintain the best position in the competition. The buzzstream is a CRM software that helps me to build my links in a fast and efficient way that improves my relationship with my vendors and suppliers. It also offers me modern tools that help me manage better communication within my social networks. , the more personalized links allow the search to be more efficient for more specific markets, the platform is fast and the simple deployment integrates very well with social networks and other programs that use, the provider is friendly but its costs are somewhat high and it is a weakness of the program they should manage lower prices of rest the program is excellent.

What do you dislike about BuzzStream?

the performance that the program offers me to this day is good, its fast tools and the excellent platform I can do my job with positive results and improvements in the market and increase sales and customer relations, but not everything is perfect the cost is quite high we pay a cost that in my opinion is very high and should improve it is the only thing I do not like about the product

What problems is BuzzStream solving and how is that benefiting you?

better management of networks and be able to manage channels and domains quickly and safely, to establish better relationships and achieve a growth of the company are the greatest benefits that brought us the use of the program and that's why we started its use

Mid Market (51-1000 emp.)
Jan 14, 2019
 Source
Overall Rating:
4.0
JG
Janette G.
Marketing And Communications Specialist
Share
"Social suggestions "
What do you like best about BuzzStream?

I love the platform! User friendly and many topic suggestions for social sharing on what is relevant now.

What do you dislike about BuzzStream?

No mobile options that I know of! If there is maybe they’re not for Apple.

What problems is BuzzStream solving and how is that benefiting you?

Helps my social feed on the media. Gives me topics I didn’t already have.

Small Business (50 or fewer emp.)
Oct 24, 2018
 Source
Overall Rating:
4.0
MN
Mark N.
Founder
Share
"Staying Organized is Key to success"
What do you like best about BuzzStream?

The best part of of BuzzStream is that its a all in one software .. from getting leads to contacting them and to follow up with them. Usually in this industry These types of software are only good at one thing, But Buzzstream is a good overall Software]

What do you dislike about BuzzStream?

I believe looking for leads side could be a little improved and user friendly.

What problems is BuzzStream solving and how is that benefiting you?

I am doing PR for our Company and want to find sites where i can post informative articles about our industry and get our name out there.. With this Software i can find the Right sites and contact them and do Follow-ups .. All in one Application

Small Business (50 or fewer emp.)
Jul 31, 2018
 Source
Overall Rating:
4.0
elia m. avatar
Elia M.
Freelance
Share
"The tool that manages contacts and projects"
What do you like best about BuzzStream?

I am fascinated that he has a great capacity to order each contact in several projects. I like that you can send emails from the application. The interactive templates for projects are wonderful

What do you dislike about BuzzStream?

It is not a very intuitive interface, and the tabs that I like so much I do not have them available for each and every one of the projects

What problems is BuzzStream solving and how is that benefiting you?

Organization of contacts by project. Sending emails, intervention of several users in the same account, is a very good tool

Small Business (50 or fewer emp.)
Dec 12, 2017
 Source
Overall Rating:
4.0
AB
Alyssa B.
Senior Marketing Project Manager
Share
"BuzzStream Review"
What do you like best about BuzzStream?

The seamless collaboration between team members on several different SEO campaigns at once.

What do you dislike about BuzzStream?

Uploading our backlink analysis profiles usually takes a few rounds, as the columns never match up and import correctly.

What problems is BuzzStream solving and how is that benefiting you?

Outreach is easier and faster to gain blog opportunities and build relationships with publishers.

Mid Market (51-1000 emp.)
Oct 15, 2015
 Source
Overall Rating:
4.0
OG
Offain G.
Seo Specialist
Share
"A great outreach management tool. "
What do you like best about BuzzStream?

This tool is a great for keeping track of your outreach programs. From link earning to reaching out to influencers, the tool helps you keep track and stay organized. It is very easy to use and manage projects and campaigns. It also gathers the social information of the influencers which helps immensely with vetting possible influencers.

What do you dislike about BuzzStream?

The tool gathers a lot of unwanted clutter as well when gathering influencer data such as social handles etc.

What problems is BuzzStream solving and how is that benefiting you?

This helps keep track of your targeted influencer outreach and helps the company keep track of who was contacted by whom which helps avoid confusion and overlap with in departments during the outreach process.

Mid Market (51-1000 emp.)
Jul 16, 2015
 Source
Overall Rating:
4.0
AL
Adam L.
Field Marketing Manager
Share
"Effective for Link Building - A few tweaks needed"
What do you like best about BuzzStream?

- Ability to send and schedule emails - Follow up reminders - Ability to send from multiple email addresses - Tracking goal progress - Combs page for email addresses

What do you dislike about BuzzStream?

- the Buzzmarker button doesn't work effectively all the time - Sometimes if I add a contact they don't always show up next to the linking domain that I would like to associate the contact with - Occasionally, while writing an email, the send button stops working and I need to refresh

What problems is BuzzStream solving and how is that benefiting you?

We use this product for link-building purposes. We upload potential link partners, conduct outreach to those link partners, and track our relationships with those link partners. We have saved time by using this one-stop-shop kind of tool.

Mid Market (51-1000 emp.)
Jul 15, 2015
 Source
Overall Rating:
4.0
JS
John "Jack" S.
Brand Marketing Manager
Share
"Makes content promotion a breeze! "
What do you like best about BuzzStream?

BuzzStream makes content promotion and relationship building a breeze.

What do you dislike about BuzzStream?

The ability to contact via the software. Using BuzzStream to send emails is an easy way to organize relationships.

What problems is BuzzStream solving and how is that benefiting you?

I primarily use BuzzStream to promote content and to better track online relationships. I've used the right click Buzzmark this page feature consistently throughout my content promotion efforts.

Mid Market (51-1000 emp.)
Jul 15, 2015
 Source
Overall Rating:
4.0
EG
Erin G.
Outreach Specialist
Share
"Easy way to manage contacts and correspondence"
What do you like best about BuzzStream?

Buzzstream makes it very easy to reference past notes and emails that have been sent to a person/company. I oversee a program that works with hundreds of groups, all once a year. With Buzzstream, it's easy for me to look back at past emails and see when the last time I spoke to a group was, what they requested, their address/contact info, etc.

What do you dislike about BuzzStream?

There was a learning curve when I started using it, and it takes consistent use to grasp. Other people using it for the first time or after long periods of not using it typically have difficulty picking it up and may make errors. Also, it can be difficult to repair damage to account records and ways of classifying them if mistakes are made. Users must be at least a little tech-savvy to use.

What problems is BuzzStream solving and how is that benefiting you?

We needed a way to keep track of who we were talking to, at what time, and also what was discussed. This is an easy way to see all our notes about a group, including when we last worked with them and what was discussed.

Mid Market (51-1000 emp.)
Jul 15, 2015
 Source
Overall Rating:
4.0
MS
Michelle S.
Manager, Organic Strategy
Share
"Stellar product and customer service for email outreach"
What do you like best about BuzzStream?

- User-friendly project management for keeping track of emails, outreach and industry relationships. - Stellar customer service that is available for quick questions via twitter and more informed help via email, phone calls etc.

What do you dislike about BuzzStream?

I use Buzzstream in a company of 700+ employees, which results in 100+ folders and projects. One issue I have found is an inability to organize contacts across folders/projects — and inconsistency between emails, contact names, etc.

What problems is BuzzStream solving and how is that benefiting you?

I use Buzzstream to organize and maintain all email outreach and industry relationships. Buzzstream allows me to see which of my colleagues has already gained a relationship with media outlets and helps me branch off of that relationship to achieve my own business goals. I also appreciate being able to see if any contacts have been marked as "do not contact" which allows me to maintain a professional, consistent relationship with media outlets from our company's voice. Lastly, Buzzstream has benefitted me by allowing me to connect with members of the industry that I would not have had contact with by looking through colleagues' past conversations.

Mid Market (51-1000 emp.)
Jun 25, 2021
 Source
Overall Rating:
3.5
AH
Amy H.
Digital Marketer
Share
"Great when it works"
What do you like best about BuzzStream?

It's a great tool for documenting progress of an outreach project and for keeping track of all user activity when a particular project is being worked on by a number of people. The email open rates and link click tracking is also very useful. I also love the Buzzbar app as it makes the whole list building process so much quicker. Being able to see comms from previous projects within a particular link partner is also very handy as it gives you a better picture of how they work so you can tailor your approach.

What do you dislike about BuzzStream?

It's very obvious when it's in heavy use as it becomes very slow, which when you're working to a time budget, can become a problem. The Discovery element can also be quite buggy - not adding sites to your list, the list you want to add to not showing up etc. I also find it unhelpful that if when an individual you've reached out to at a particular publication unsubscribes, it marks the whole publication as "DO NOT CONTACT", meaning you're unable to send further emails to anyone. You can overcome this by removing the affected email address, but ideally, Buzzstream would be smarter and just shut down contact to that particular address.

What problems is BuzzStream solving and how is that benefiting you?

It's very much a useful tool for speeding up the outreach process. The reporting also provides very handy visuals when communicating on progress with clients.

Mid Market (51-1000 emp.)
Feb 26, 2019
 Source
Overall Rating:
3.5
MG
M G.
Dr
Share
"My BEST"
What do you like best about BuzzStream?

Attractive layout, coloques and brightnessm

What do you dislike about BuzzStream?

Time consuming sometimes, not the worst btw

What problems is BuzzStream solving and how is that benefiting you?

Nond

Enterprise (> 1000 emp.)
Jan 31, 2019
 Source
Overall Rating:
3.5
AG
Adams G.
Advertising Sales Manager
Share
"dynamic and modern projects thanks to buzzstream"
What do you like best about BuzzStream?

The buzzstream is a software with modern tools and a platform that is integrated in the best way allowing me to carry out my projects and execute managements that allow the company to improve in the market in sales, relations with clients and future clients, it is ideal for all company since its interface is simple and allows the use for all types of users regardless of their knowledge, the value is very good since it offers many benefits at low cost and the provider offers an excellent support service at the time of being required.

What do you dislike about BuzzStream?

So far everything works excellent, but you should always improve the tools with future updates that allow a faster deployment and reduce the time of use improving the income

What problems is BuzzStream solving and how is that benefiting you?

the need to generate efficient and fast projects that improve the market and sales, achieving a better development with significant growth in the market is something that the program offers me and makes me happy

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