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BuzzStream Media and Influencer Targeting Software logo
BuzzStream
Streamline Your Outreach Efforts
4.1

( 161 )

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BuzzStream Reviews: 4.1/5 — Solid Choice

BuzzStream Overview
What is BuzzStream?

BuzzStream is a link-building and digital PR software that lets users manage media relationships. BuzzStream facilitates better relationships with influencers and publications through tools such as email outreach, link-building tracking, and media list management—all of which help grow high-quality links to improve a business’s online visibility.

Company BuzzStream
Year founded 2008
Company size 11-50 employees
Headquarters Austin, TX, USA
Social Media
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BuzzStream Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
BuzzStream Features
API Integration
Audience Analysis
Automated Outreach
Brand Mention Tracking
Budget Management
Campaign Management
Campaign ROI Calculator
Collaboration Tools
Competitor Analysis
Content Approval Workflow
Content Scheduling
Custom Alerts
BuzzStream Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 04, 2026
BuzzStream Media and Influencer Targeting Software logo
161 BuzzStream Reviews
4.1 out of 5
Enterprise (> 1000 emp.)
Apr 05, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"BuzzStream Review"
What do you like best about BuzzStream?

What I like best about buzzstream is that I am able to broaden my content and the tools are fairly easy to learn and use. I also like being able to use the templates when doing lots of campaigns. BuzzStream works for about anyone that is working in the SEO field.

What do you dislike about BuzzStream?

What I dislike about Buzzstream is that you are building outreach campaigns for multiple brands with different emails addresses, there is no built-in system to stop you from sending an email from a wrong email address.

What problems is BuzzStream solving and how is that benefiting you?

Better management of networks and be able to manage channels and domains quickly and safely, to establish better relationships and achieve a growth of the company. These are the benefits that brought us the use of the program and that's why we started its use

Small Business (50 or fewer emp.)
Aug 20, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Media Specialist "
What do you like best about BuzzStream?

The clarity of the software. Adding clients with one click

What do you dislike about BuzzStream?

New influencers were not accurate to my taste

What problems is BuzzStream solving and how is that benefiting you?

Creating a larger audience. With more audience, you get more conversation

Mid Market (51-1000 emp.)
Jan 05, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Great concept - but flawed execution"
What do you like best about BuzzStream?

Works well for keeping track of basic outreach and is a useful tool for introducing new marketeers to relationship building and the world of SEO. There is also some potential for basic link monitoring, which can help to keep track of renewing links and checking the health of existings links.

What do you dislike about BuzzStream?

It's by no means a complete solution. Admittedly you wouldn't expect any one programme to take care of all of your online PR and marketing, however, Buzzstream falls short on some of the basics of what it tries to do. In terms of functionality, its very 'manual' and does a poor job of importing data, meaning that often you will be forced to input data or create required fields yourself. Of course, some of this is basic setup and that is to be expected, but often Buzzstream will fail to discover links even when given to exact url; fail to copy data across projects; and fail to track emails. This will often mean that you still have to reply on your regular email account and input data time and again, as if you are using a spreadsheet. This makes link monitoring and project sharing a real headache. It's a shame, but in reality often we often find ourselves asking what Buzzstream actually does that we couldn't with existing office tools.

What problems is BuzzStream solving and how is that benefiting you?

It works for basic (and I stress basic) outreach and does allows us to track data fairly efficiently, but that requires a lot of work and usually other tools as well.

Mid Market (51-1000 emp.)
Nov 21, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"BuzzStream review"
What do you like best about BuzzStream?

I like the layout of the website and and ease of use.

What do you dislike about BuzzStream?

Some of the language used is too technical.

What problems is BuzzStream solving and how is that benefiting you?

As a user, the company is utilizing it for new customers.

Mid Market (51-1000 emp.)
Jul 16, 2015
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Contact information in lists is often different than what's in my CSV"
What do you like best about BuzzStream?

I like that it keeps all of my contacts in an outreach project organized. It makes it easy for me to keep track of the number of links I have earned in an outreach project, as well as how many emails I have sent. I do know that I have not fully taken advantage of all this product has to offer.

What do you dislike about BuzzStream?

Oftentimes, I add a specific contact for a site but buzzstream will swap in a contact used in another project that is not relevant to me. It gets very confusing at times!

What problems is BuzzStream solving and how is that benefiting you?

Keeping track of who I have contacted, how many times, and how they have responded.

Small Business (50 or fewer emp.)
May 02, 2023
 Source
Overall Rating:
2.0
KR
Kiran R.
Founder
Share
"Buzzstream feedback"
What do you like best about BuzzStream?

It check all the paid links for the website on a monthly basis. We just need to update all the published links on buzzstream and it keep a check on all the links if they are still published or have been removed.

What do you dislike about BuzzStream?

Most of the time its not working and we are unable to contact the bloggers. Also when ever the links are updated for the published links it shows that there is no link but when we check the link it is still there only but it is for some websites only.

What problems is BuzzStream solving and how is that benefiting you?

Sending the follow-up emails according to it the scheduled time. So it makes it easy for the user and we don't have to go and recheck all the emails inorder to send the follow-up emails.

Small Business (50 or fewer emp.)
Oct 06, 2018
 Source
Overall Rating:
2.0
AG
Verified Reviewer
Founder
Share
"BuzzStream for Small Business"
What do you like best about BuzzStream?

I like the Chrome extension and link tracking is very useful and efficient.

What do you dislike about BuzzStream?

One does not need to invest a ton of money to start using this product and seeing results.

What problems is BuzzStream solving and how is that benefiting you?

BuzzStream allows one to easily view links and their effectiveness, and make changes where necessary. For small business, though, I have found it unnecessary and hard to train other employees on.

Enterprise (> 1000 emp.)
Apr 22, 2018
 Source
Overall Rating:
2.0
GM
Gabrielle M.
Honors Peer Mentor
Share
"Unimpressed"
What do you like best about BuzzStream?

Ive been using this software for two months and it is very user friendly

What do you dislike about BuzzStream?

This site often crashes and is not reliable

What problems is BuzzStream solving and how is that benefiting you?

Distribution / realized we have problems

Mid Market (51-1000 emp.)
Dec 27, 2017
 Source
Overall Rating:
2.0
AG
Verified Reviewer
Founder
Share
"It's Okay - We utilize this most often for large scale outreach & promotion"
What do you like best about BuzzStream?

Ability to filter outreach by a variety of metrics including sites, POCs, industries, etc. We like that you're able to A/B test messages by creating different titles, bodies & CTAs. Pretty simple interface and ability to sync up to a variety of emails & users.

What do you dislike about BuzzStream?

Could be easier to A/B test on a greater scale - I'd also like to see better tools to mine emails and find industries contacts at scale. We typically use other programs to find emails, contact pages, etc and then upload into BS.

What problems is BuzzStream solving and how is that benefiting you?

Trying to make outreach easier and more streamlined across a wide variety of users. Benefits include time saved, less cross over between common contacts and positive client impact & placements!

Enterprise (> 1000 emp.)
Dec 21, 2015
 Source
Overall Rating:
2.0
DD
Dane D.
Seo Analyst
Share
"Powerful Tool, Befuddled By Bugs and UI Issues"
What do you like best about BuzzStream?

Buzzstream's contact/email discovery tools sometimes work like magic - The info it finds is typically reliable. Also, the combination of outreach and contact management in one app is really valuable, though this is hindered by the app's slow response and bugginess.

What do you dislike about BuzzStream?

Unfortunately, Buzzstream's platform is slow. And I mean REALLY slow. As someone who uses mass email regularly, the fact that even with automation software it can take up to two minutes to send an email (dealing with contact conflicts and custom variables), the platform is far too slow to handle that kind of work. I've also had Buzzstream: -Lose contacts -Lose data on my email campaigns -Freeze in the middle of mass outreach (hours of wasted time) However, one of the biggest draws is the lack of compartmentalization between users on the platform. It doesn't make sense that the account for one company would share any and all information between, for instance, PR and SEO. This makes for conflict and confusion when we're going after different contacts within the same organization, or trying to run white-labeled campaigns for clients.

What problems is BuzzStream solving and how is that benefiting you?

Buzzstream solves the problem of email management with outreach, with some degree of success. The epitome of a platform like this would be something flexible, fast, informationally restricted by user (if so desired), and powerful for discovering contacts. Buzzstream excels at contact discovery, which was my most unexpected benefit of the platform, but it falls short at providing the email CRM power I'm looking for.

Mid Market (51-1000 emp.)
Jul 16, 2015
 Source
Overall Rating:
1.5
SG
Sergiu G.
Seo Executive
Share
"Buzzstream review"
What do you like best about BuzzStream?

The buzz stream concept is great. I like the fact that it looks at link building as a work-flow rather than a collection of links and contact email addresses of journalists. I also like the fact that I can share my progress with other people and enable them to view my emails and contacts that I've outreached. Having a a prospecting list and being able to go through it from one single application is also something that technically would make my work a lot easier. I find amazing the fact that the app can catch the contancts from a website. Something which proved time-consuming at times when I had to outreach foreign media, that published my work before. I also like the fact that I can categorise prospect lists by campaigns and being able to save template emails to use for specific campaigns is also great.

What do you dislike about BuzzStream?

I really like everything about the buzzstream concept and how it's meant to help. I do dislike however a few things that relate mostly to UX/UI and technical difficulties. I don't like that you have to load unsafe scripts every time you go to buzz bar. if you work for a day in buzz stream and have to go back and forth quite often, it's becoming a bit too repetitive and distracts me from my work. Buzzbar also doesn't load all the websites, which is probably the main reason I switched back to excel spreadsheets. When I have a list of 200 prospect websites and 30 websites don't load, I have to do it manually and the effort it takes to get out of the app to see it separately then, outreach separately or go back to the app to outreach makes things harder. I doesn't really require much more time, it's just the effort to brake the process that I've established working in buzzstream. I think another issue is loading time. Sometime it takes a while to move to the next site in buzzbar. I think if the app could load the next website while you're working on the current one, so that you can switch instantly to the next when you're done would make work much easier. I think that extra second often makes a difference. User interface - I think a better user interface would also help making work easier. It seems a bit text heavy at times and empty at other times. For isntance the ui for previewing a site on the websites tab. In terms of functionality, one thing I often do is outreach a piece of content to people that linked to other pieces of content or other campaigns. A function in buzzstream that would allow aggregating all websites that already linked to our brand to be targeted for a specific campaign would certainly help this.

What problems is BuzzStream solving and how is that benefiting you?

We try to make use of viral marketing. Buzzstream is a great tool because it helps spread the news faster to more journalists at a time.