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BuzzStream Media and Influencer Targeting Software logo
BuzzStream
Streamline Your Outreach Efforts
4.1

( 161 )

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BuzzStream Reviews: 4.1/5 — Solid Choice

BuzzStream Overview
What is BuzzStream?

BuzzStream is a link-building and digital PR software that lets users manage media relationships. BuzzStream facilitates better relationships with influencers and publications through tools such as email outreach, link-building tracking, and media list management—all of which help grow high-quality links to improve a business’s online visibility.

Company BuzzStream
Year founded 2008
Company size 11-50 employees
Headquarters Austin, TX, USA
Social Media
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BuzzStream Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
BuzzStream Features
API Integration
Audience Analysis
Automated Outreach
Brand Mention Tracking
Budget Management
Campaign Management
Campaign ROI Calculator
Collaboration Tools
Competitor Analysis
Content Approval Workflow
Content Scheduling
Custom Alerts
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 20, 2026
BuzzStream Media and Influencer Targeting Software logo
161 BuzzStream Reviews
4.1 out of 5
Small Business (50 or fewer emp.)
Jan 09, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Be careful before you start down this path."
What do you like best about BuzzStream?

Clean interface for managing outreach. The ability to segment by project.

What do you dislike about BuzzStream?

When you look to pause using the tool, your only option is to cancel your account and lose all your information. "Canceling your account is permanent. All of the information in your account will be immediately deleted. This is not reversible." We are without someone internally who can manage the tool and it would have been nice to pause it until we can effectively use it. After seeing this is how they operate we will most likely not return.

What problems is BuzzStream solving and how is that benefiting you?

Was a nice tool at the time for managing outreach.

Small Business (50 or fewer emp.)
Jan 03, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Good, Agile, No-Thrills"
What do you like best about BuzzStream?

I like how easy and straightforward the software is to use.

What do you dislike about BuzzStream?

Its very bare bones. Not much to see. Design is bland.

What problems is BuzzStream solving and how is that benefiting you?

Drafting and publishing content on a regular basis.

Enterprise (> 1000 emp.)
Nov 06, 2018
 Source
Overall Rating:
3.5
BW
Bobbi W.
Reviewer
Share
"Easy to operate"
What do you like best about BuzzStream?

Data is easily entered and moderately easy to organize information

What do you dislike about BuzzStream?

Sometimes it takes too long to go back and add information

What problems is BuzzStream solving and how is that benefiting you?

Easy platform to build links and promote media

Small Business (50 or fewer emp.)
Sep 26, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"BuzzStream quickly became part of our modus operandi"
What do you like best about BuzzStream?

One of the key aspects of BuzzStream is that we religiously follow it to track the effectiveness of our link building activities to measure our ROI and results. I also appreciate the email management functions, which enable us to quickly and effectively track our outreach efforts.

What do you dislike about BuzzStream?

The only real complaint is that it does not automatically track backlinks. This adds a little extra time to my day to manually track if the links were added on the marked pages.

What problems is BuzzStream solving and how is that benefiting you?

We had an issue of keeping track of email outreach and backlinks all in one place. This immediately solved that problem. But most importantly, BuzzStream allowed us to blast out our product and services content to large amounts current and prospective clients in a quick and very optimal manner.

Small Business (50 or fewer emp.)
Sep 25, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Buzzstream for influencers"
What do you like best about BuzzStream?

Buzzstream is an excellent software to compile data from the sites and influencers who are important to our business on the fly.

What do you dislike about BuzzStream?

We have had some difficulty with sending emails directly from Buzzstream, thus we use Pardot for email campaigns and Buzzstream as a research tool.

What problems is BuzzStream solving and how is that benefiting you?

Buzzstream allows us an easy way to compile and verify industry-specific research.

Small Business (50 or fewer emp.)
Aug 30, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Efficient "
What do you like best about BuzzStream?

The software is easy to use and beneficial. I can maneuver its features without much difficulty and it performs better than others I've used in the past. BuzzStream is affordable and works well for the price. It does a good job of linking users to different networks and the social media components are good.

What do you dislike about BuzzStream?

The software's layout design could be better but other than that I do not have too many complaints when it comes to BuzzStream. One additional thing is that the data could be improved, as I've had issues when it comes to e-mailing people and having those emails not being read or delivered properly.

What problems is BuzzStream solving and how is that benefiting you?

It's efficiency has made the business improve and has satisfied our clientele in terms of networking and overall outreach.

Small Business (50 or fewer emp.)
Jul 28, 2018
 Source
Overall Rating:
3.5
FA
Felipe A.
Founder
Share
"Buena herramienta para ayudar a promocionar"
What do you like best about BuzzStream?

Promociono mis productos con esta herramienta sin ningún problema

What do you dislike about BuzzStream?

Nada, es perfecta. No conozco otra, por lo que tampoco puedo comparar

What problems is BuzzStream solving and how is that benefiting you?

He promocionado multitud de productos sin tener ningún problema.

Small Business (50 or fewer emp.)
Jul 07, 2018
 Source
Overall Rating:
3.5
Troy L. avatar
Troy L.
Content Strategist, Freelance Writer, Editor, Author, Blogger
Share
"Decent but not a favorite"
What do you like best about BuzzStream?

Buzzstream ia a very powerful tool, and I used it for a while, but it was not my favorite platform. I found I could do some of the same things on my own in an easier way.

What do you dislike about BuzzStream?

There were too many notifications, too much "noise" really. It seemed like instead of working with other software I was using Buzz Stream wanted to be my only go to.

What problems is BuzzStream solving and how is that benefiting you?

It is actually a good product for tracking certain marketing and PR efforts. It did solve those issues. However, when using a project management software as well, Buzzstream felt like an extra step.

Mid Market (51-1000 emp.)
May 31, 2018
 Source
Overall Rating:
3.5
Heather M. avatar
Heather M.
Certified Nursing Assistant
Share
"Extremely good software"
What do you like best about BuzzStream?

The capabilities that this software offers

What do you dislike about BuzzStream?

I don't dislike anything about this software

What problems is BuzzStream solving and how is that benefiting you?

It offers me a lot of easy solutions to navigate things at work and making things easier for our company

Small Business (50 or fewer emp.)
May 17, 2018
 Source
Overall Rating:
3.5
TS
Taylor S.
Chinese Adoptee
Share
"Great!"
What do you like best about BuzzStream?

Its very efficient and easy to see the social impact individuals have

What do you dislike about BuzzStream?

I have nothing to complain about this site.

What problems is BuzzStream solving and how is that benefiting you?

Easy to see contacts and their impacts

Small Business (50 or fewer emp.)
Apr 12, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Useful"
What do you like best about BuzzStream?

Buzz Stream has a lot of utility because it essentially hot keys tasks that usually take a number of steps to complete.

What do you dislike about BuzzStream?

As with all software applications, there are bugs. Buzz Stream can lose contacts or not report info correctly. It was fairly manageable for me (or an IT professional) to retrieve information but maybe not so for bigger companies.

What problems is BuzzStream solving and how is that benefiting you?

Outreach and organization of responses.

Enterprise (> 1000 emp.)
Feb 01, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Reach the masses"
What do you like best about BuzzStream?

Able to target a large audience at the same time.

What do you dislike about BuzzStream?

I have not experienced anything that I dislike.

What problems is BuzzStream solving and how is that benefiting you?

Trying to target our large group of coworkers, colleagues and agency partners.

Small Business (50 or fewer emp.)
Jan 23, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"BuzzStream Review"
What do you like best about BuzzStream?

I love the collecting data feature. It makes it extremely easy for me to make contacts, connect with people and network.

What do you dislike about BuzzStream?

The cost is a little high for my business budget.

What problems is BuzzStream solving and how is that benefiting you?

The organization of my email lists and sending out and collecting information in an easy and seemless fashion.

Mid Market (51-1000 emp.)
Jan 05, 2018
 Source
Overall Rating:
3.5
DJ
Dj J.
Multimedia Specialist
Share
"Good for Influencer Outreach"
What do you like best about BuzzStream?

BuzzStream is a much more streamlined and organized platform than tradition email.

What do you dislike about BuzzStream?

Emails and contact information don't always pull in correctly.

What problems is BuzzStream solving and how is that benefiting you?

It helps keep track of everything and everyone for our blog.

Mid Market (51-1000 emp.)
Nov 08, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Extremely Helpful"
What do you like best about BuzzStream?

I love how easy it is to navigate the platform and how easy it is to reach out and contact influencers.

What do you dislike about BuzzStream?

I hate that the platform doesn't have very many emails of the influencers. I was under the impression that it would.

What problems is BuzzStream solving and how is that benefiting you?

They have made it more efficient to contact influencers. I have definitely saved time.

Enterprise (> 1000 emp.)
Oct 30, 2017
 Source
Overall Rating:
3.5
Marcos Gabriel C. avatar
Marcos Gabriel C.
Vigilante
Share
"BuzzStream Review"
What do you like best about BuzzStream?

Web based software, don't need to download. I can have one parent project with several other initiatives going and trust that if we ask for a feature to help us do our jobs better, they'll be receptive to it. We train all of our staff members on this product because it plays such an integral role in our outreach process.

What do you dislike about BuzzStream?

We have about 17,000 writers in the system, it can be difficult to load sometimes. I've also had Buzzstream: Lose contacts Lose data on my email campaigns Freeze in the middle of mass outreach and Creates a culture of spam;

What problems is BuzzStream solving and how is that benefiting you?

We wanted to promote our content as much as we could to help people find our product, which we believe would be extremely beneficial for them. t has helped me achieve the goals that I was after pretty easily without a ton of effort.

Mid Market (51-1000 emp.)
Apr 05, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Buzzstream is great, but has some room for improvement"
What do you like best about BuzzStream?

It's an easy way to organize journalists and keep track of who we're reaching out to. Additionally, the relationships stage feature is hugely helpful. I'll also say that the team is working on implementing new features, which has been great to see. Additionally, the support team is great and is always super responsive when we have questions.

What do you dislike about BuzzStream?

It can be buggy. The open/response rate features aren't always reliable, which can make it difficult to use the product for any data analytics purpose. Additionally, having a huge database of journalists on the service can be difficult. We have about 17,000 writers in the system, it can be difficult to load sometimes.

What problems is BuzzStream solving and how is that benefiting you?

We're able to keep track of the social presence of a journalist and previous articles they may have written. Additionally, the "notes" feature helps with improving our targeting. You can make note of someone's beat, which allows PR people to quickly find the right person. Additionally, the ability to customize the program as needed is a huge plus.

Small Business (50 or fewer emp.)
Oct 19, 2016
 Source
Overall Rating:
3.5
SG
Sebastian G.
Co Founder
Share
"PR for a busy team - problem solved "
What do you like best about BuzzStream?

The ability to be on a site and immediatly scrape all the ionfo into this ecellent database - game changing

What do you dislike about BuzzStream?

To set up was quite a project, we are not supper teccy, nor ludites but we nearly didn't perservere, This was 6 months agao and I suspect this has been improved. I am pleased we got there in the end.

What problems is BuzzStream solving and how is that benefiting you?

Collating outreach, responses and monotoring this in a timly manner.

Enterprise (> 1000 emp.)
Jun 15, 2016
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"User Friendly"
What do you like best about BuzzStream?

User friendly design that allows our company to scale to new users. It makes it easy to track all your connections and maintain in contact with them- perfect for someone in PR. The BuzzStream team that we work with is amazing and very helpful and very detailed oriented.

What do you dislike about BuzzStream?

Sometimes the buttons on the dashboard freeze and I have to refresh the screen but other than that we haven't experienced many issues.

What problems is BuzzStream solving and how is that benefiting you?

Perfect for conducting content marketing outreach and is helpful at recording conversations that both my colleagues and I have had with our existing contacts.

Small Business (50 or fewer emp.)
Oct 19, 2015
 Source
Overall Rating:
3.5
CO
Christopher O.
Software Engineer
Share
"Review of BuzzStream"
What do you like best about BuzzStream?

How easy it is to promote my products and services. When I first started out using the product I thought I was going to be overwhelmed by everything but the learning curve was very small and I was able to get up and running in no time. I also really really like the support that BuzzStream offers. I also really like that BuzzStream's price point is not too high and even small companies can afford it, at $29 a month that will not break the bank.

What do you dislike about BuzzStream?

I have not found anything that I dislike enough to mention in here.

What problems is BuzzStream solving and how is that benefiting you?

I am solving the problem of getting our product in front of a larger audience by using Buzzstream.

Mid Market (51-1000 emp.)
Jul 16, 2015
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Plenty of features - just not all necessarily intuitive. "
What do you like best about BuzzStream?

I like the way the link partner profiles pull contact information from the site automatically. I also really love the email scheduling feature, as outreach tends to be most effective on certain days and times.

What do you dislike about BuzzStream?

Notifications through BuzzStream are hit or miss - mostly, response emails go straight to my Gmail and do not register in BuzzStream at all. This makes it difficult to keep track of which of my link partners are progressing in the process and which are stagnant.

What problems is BuzzStream solving and how is that benefiting you?

I use BuzzStream to conduct content marketing outreach. BuzzStream is particularly helpful in allowing me to access my colleagues' existing contacts, even being able to see the conversation they had, and with whom. The BuzzStream BuzzMaker is, hands down, my favorite feature of the software. It allows me to seamlessly add sites to my link partner lists (and take down any notes, such as relevant contact info) without leaving the page.

Mid Market (51-1000 emp.)
Jul 15, 2015
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"BuzzStream as an inbound marketing tool"
What do you like best about BuzzStream?

It does a very good job of tracking your history and stages of communication with contacts you are working with online, aka "Link Partners." The best way to do this is to use the email application and send messages through BuzzStream. It will update contact information, stage, and last communication.

What do you dislike about BuzzStream?

The system can be glitchy, especially when you doing a lot of email outreach over a long period of time. It also is not the best at crawling websites for email address or contact person. I also wish the BuzzStream bar tool offered more of the unctions of the regular site.

What problems is BuzzStream solving and how is that benefiting you?

I am improving the brand recognition, online presence, and SEO rank of the University and College I market for online. Reaching out to the number of websites and blogsites that is required to build links would be chaotic and inefficient without a tool to store, organize, manage, and archive their information. It makes the process of sending out mass, yet customizable emails easier and faster!

Mid Market (51-1000 emp.)
Dec 04, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"My review"
What do you like best about BuzzStream?

I would have to give this review a rating of 6 since it's easy to use and organized

What do you dislike about BuzzStream?

What I dislike about it is its so slow and not very professional

What problems is BuzzStream solving and how is that benefiting you?

I write reviews I deal with finances and organize all paperwork

Mid Market (51-1000 emp.)
Aug 02, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Gets the job done for backlink-centric email outreach"
What do you like best about BuzzStream?

I can bulk upload contacts and URLs into the database and then have the option of individually sending each email in a campaign to tweak the message for each contact to make the CTA and email personalized.

What do you dislike about BuzzStream?

Cluttered. Hard to navigated. Having people, companies and link fields, the tags get confusing because if you tag a link it wont appear under the tag for the person. It's like tracker is shitty. The influencer tab seems like it would be useful, but every time I explore the feature it is of no use.

What problems is BuzzStream solving and how is that benefiting you?

Backlink Outreach and Management

Enterprise (> 1000 emp.)
Jan 18, 2018
 Source
Overall Rating:
3.0
MH
Megan H.
Pharmacy Technician
Share
"Buzz stream allows me to market my products!"
What do you like best about BuzzStream?

I like the fact that you could add items and easily display them

What do you dislike about BuzzStream?

I don’t like that you have to go through so many steps to get to where you want to go

What problems is BuzzStream solving and how is that benefiting you?

I am solving the problems of marketing with buzzstream

Small Business (50 or fewer emp.)
Oct 24, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Good for Blog Outreach"
What do you like best about BuzzStream?

Easy to learn and works off of automation.

What do you dislike about BuzzStream?

Creates a culture of spam. As in it encourages it.

What problems is BuzzStream solving and how is that benefiting you?

Reaching large amounts of bloggers and influencers in a particular industry in semi-automated fashion.

Small Business (50 or fewer emp.)
Oct 19, 2016
 Source
Overall Rating:
3.0
Sarah H. avatar
Sarah H.
Editor In Chief
Share
"Managing Your Contacts and Outreach"
What do you like best about BuzzStream?

I like how Buzzstream gives you the ability to organize your contacts into multiple projects. You can also track how and when they were contacted, and send emails directly from the application. You can create multiple templates with interactive elements able to pick up on website names and other information entered into each project.

What do you dislike about BuzzStream?

I wish the organization of the contacts was more intuitive. Sometimes we are reaching out to an individual as opposed to an organization, and I find that templates are not always available across projects.

What problems is BuzzStream solving and how is that benefiting you?

Sending emails to contact directly from your email can make it difficult to track responses and other communications. Buzzstream helps you organize all of this in one place so that you can qualify contacts and build relationships all in one place.

Small Business (50 or fewer emp.)
Jun 10, 2016
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Useful for outreach and managing contacts"
What do you like best about BuzzStream?

Easy to import/export contact, reduces time spent finding contact info, easy to manage outreach templates, easy to see where you're at in the relationship with the contact, easy to filter by person assigned, tags, etc.

What do you dislike about BuzzStream?

Interface is clunky, even after the most recent update. It's not user friendly for new users - takes too much time to learn the ins and outs. Not a great way to manage multiple contacts for a website. Search function isn't great - you need to use the exact words, name, or URL to find anything. I haven't figured out how to search by email address, which would be most helpful overall.

What problems is BuzzStream solving and how is that benefiting you?

Outreach to gain links for clients. We've been able to keep track of contact history, which is helpful when we need to pitch content for a different client to the same site.

Mid Market (51-1000 emp.)
Mar 30, 2016
 Source
Overall Rating:
3.0
NJ
Nivene J.
Social Media Associate
Share
"Not bad for the price"
What do you like best about BuzzStream?

I like that they are working on a beta Discovery option to help you find bloggers to reach out to. It still needs a little work, but I am sure it will be beneficial when it's rolled out.

What do you dislike about BuzzStream?

Everything is so manual in the system. It can be frustrating because some people use contacts, while others use websites. If you cannot get your whole team to use one process you will have websites with contact info but no people attached and if there are people attached to the website, they can be in a different project and you can't actually reach out without copying and pasting their email address. Also, email templates cannot be updated at once, you will have to create a new template or edit the email every time you want to send it out.

What problems is BuzzStream solving and how is that benefiting you?

We wanted a system where all our SEOs and outreach specialists could have insight into the outreach process. It has proven helpful because now all stakeholders can log in and view the status of their projects and add/remove contacts as they wish.

Small Business (50 or fewer emp.)
Nov 12, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Fairly clunky to use"
What do you like best about BuzzStream?

Emails can be tracked and team members can check them

What do you dislike about BuzzStream?

The interface is clunky and not very user friendly. It makes getting information difficult

What problems is BuzzStream solving and how is that benefiting you?

Very few.