"Hootsuite is a great tool for managing social media activities."
What do you like best about Hootsuite?
From someone who deals closely with financial aspects, I find Hootsuite to a great management tool for our social media outreach. The dashboard is very intuitive and thus takes the ease in monitoring various marketing campaigns to a greater level. Our human resources team is, therefore, able to respond promptly whenever customers ask questions; this is also a useful feature. I especially like the scheduling feature, as it allows keeping our social media timelines organized without spending hours monitoring them. Notifications are a great way to ensure that we don’t miss any important updates.
What do you dislike about Hootsuite?
Nonetheless, there are areas in Hootsuite that could use some improvement. Some features, at least the ones advanced enough, are gated behind more expensive plans. This might be a little annoying given that there are cheaper alternatives that provide the same functionalities. Apart from this, the fees of such plans can amount to a substantial sum, which is another important point for smaller enterprises.
What problems is Hootsuite solving and how is that benefiting you?
Over the past two years, Hootsuite has been transformative in organizing our online presence. It addresses the issue of effectively managing numerous social media accounts. It’s been a significant advantage of ours where we have focused more on financial planning strategically and avoided getting involved in social media management.