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Hootsuite
Social Media Management Simplified
4.2
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Hootsuite Reviews & Product Details

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
Hootsuite Categories on Findstack
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What Hootsuite is best for?
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What are the pros and cons of Hootsuite?
Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
Data Export
Email Alerts and Notifications
Employee Engagement Metrics
Employee Feedback Collection
Employee Leaderboards
Employee Training Resources
Gamification
Hashtag Tracking
Integration with CRM
Mobile Access
Multi-language Support
SEO Optimization
Single Sign-On (SSO)
Social Listening
Social Media Integration
Third-party Integrations
User Activity Tracking
User Roles and Permissions
Hootsuite Media
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Hootsuite Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 04, 2025
Hootsuite Logo
4,140 Hootsuite Reviews
4.2 out of 5
Enterprise (> 1000 emp.)
Feb 07, 2024
 Source
Overall Rating:
5.0
Glenn L. avatar
Glenn L.
Partner Community Manager
Share
"Hootsuite keeps me connected and on time"
What do you like best about Hootsuite?

Hootsuite enables me to be sure that I am consistent and regular in my social sharing. By scheduling all my posts I am always on time and am sure that my followers are kept up to date and informed

What do you dislike about Hootsuite?

Can't find much I don't like! It always meets my expectations

What problems is Hootsuite solving and how is that benefiting you?

Analytics are very important in my job. By knowing what ois working best (and what isn't) I can be sure that I'm providing content that is valuable to my readers

Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Timing and advance planning is key"
What do you like best about Hootsuite?

Advanced planning is very helpful fro scheduling

What do you dislike about Hootsuite?

Does not include Threads TikTik and YouTube for advanced planning

What problems is Hootsuite solving and how is that benefiting you?

Avoid posting daily

Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
JB
Janis B.
Founder
Share
"Hootesuite Rules!"
What do you like best about Hootsuite?

I enjoy the ease of making posts for our agency each week- sometimes I am short of time to make organic posts so I can always rely on the stock posts for our company to schedule and plan for the week ahead. It is easy to implement our seasonal message, the customer support is fabulous/ I use Hootsuite weekly and sometime daily- the number of features I can use to personalize my message are endless and I have not had a problem even after one year integrating our company message during differen campaigns.

What do you dislike about Hootsuite?

I have not found any real downsides yet after a year of use.

What problems is Hootsuite solving and how is that benefiting you?

I can stay in touch with all of my agents social media sites and keep the information fresh on a weekly or even daily basis. I go to one site ( Hootesuite ) and I am instantly connecting with our customers on 3 different platforms. This even feeds into our website and helps to keep that content fresh and on the top of the search results.

Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Used daily!"
What do you like best about Hootsuite?

We appreciate the ability to publish to all of our social media platforms at the same time, including assets like photo and video. We also love the ability to edit each caption per platform (ie: format differently between Instagram/X/Facebook) and to edit after scheduling. This has been a huge time saver for our organization.

What do you dislike about Hootsuite?

We can't see any downsides at this time. Occasionally there are technical issues and the content doesn't publish correctly, but those are few and far between and have not caused any major issues.

What problems is Hootsuite solving and how is that benefiting you?

Before Hootsuite, we spent a lot of time creating posts across our platforms indiviudally, so this saves a lot of time. Additionally, many platforms did not allow us to schedule content in advance, which is very neccessary for us. Both of these features are the top two reasons we use this product.

Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
AS
Amy S.
Founder
Share
"Hootsuite Is the Perfect Too l for Small Non-Profits"
What do you like best about Hootsuite?

The easy posting interface, the calendar views, the AI feature (don't use a ton, but when I do it's been very helpful), the "duplicate" feature as I promote training and like to post on weekends, evenings in addition to the business day. Helpful not to redo it from scratch each time.

What do you dislike about Hootsuite?

I honestly cannot think of anything at the moment.

What problems is Hootsuite solving and how is that benefiting you?

To be able to post to all three platforms in one shot, to view the calendar at a glance to see where I have "holes" in content, to plan out in advance my social media calendar while allowing for last minute additions as things invariably change.

Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
Christopher C. avatar
Christopher C.
Member
Share
"OUTSTANDING tool for every small business"
What do you like best about Hootsuite?

As a small business, we market on multiple social channels, Hootsuite allows us to do it all at one time! I do a video, I upload it and then pick five (5) different account types to launch it too all at once.

What do you dislike about Hootsuite?

I do not like that we can only do 1 Twitter account at a time..Boo..

What problems is Hootsuite solving and how is that benefiting you?

It gives us the ability to speed up our promotions as well as to post to 5 social accounts at one time multiple times a day.

Mid Market (51-1000 emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
RM
Rachel M.
Founder
Share
"Very Organized Social Media Managing Platform"
What do you like best about Hootsuite?

My favorite part about Hootsuite is how EASY it is to use!! Everything is in an easy-to-use layout, and the analytics are more than easy to read. It's so easy to pull what I need to in a report and export it very quickly.

What do you dislike about Hootsuite?

In my opinion, the only downside to Hootsuite is the price.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite solves the problems of getting analytics from each platform. It saves so much time when going through the approval process.

Enterprise (> 1000 emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
Argenis P. avatar
Argenis P.
Senior Territory Manager
Share
"Excellent Experience, very Powerful, and easy to use"
What do you like best about Hootsuite?

The best Assistant and guidance to post on social media. I use it to schedule posts on my blogs on LinkedIn. It is a very productive tool!

What do you dislike about Hootsuite?

Having the student version, there are some limitations of AI tools to use and a limited number of scheduled posts.

What problems is Hootsuite solving and how is that benefiting you?

Schedule posts in advance and guidance

Enterprise (> 1000 emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
AS
Abdollah S.
Founder
Share
"Financial Security Advisor"
What do you like best about Hootsuite?

simplifying and scheduling social media management.

What do you dislike about Hootsuite?

I can not schedule content simultaneously on different social media via mobile.

What problems is Hootsuite solving and how is that benefiting you?

Timing and making content and 100 other things.

Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
JL
Jonita L.
Founder
Share
"Hootsuite makes my job easier!"
What do you like best about Hootsuite?

It's so easy to use and cuts my time in half when posting on all of our social media accounts.

What do you dislike about Hootsuite?

I haven't ran into any issues since being a customer.

What problems is Hootsuite solving and how is that benefiting you?

I can complete the tasks of posting to all of our social media page in no time. This is beneficial because I have so many other duties to complete and it helps out alot.