Hootsuite Reviews & Product Details

Hootesuite has made social media management a little easier. It was easy to get started and continues to be the ebst way for us to keep track of all our social media content and analytics. Having the detailed data we get from Hootesuite helps us understand what is working and what is not. We had a better understanding of our audience within months of using Hootesuite.

There are some things we just can't do in Hootesuite. We still need to post events on Facebook, for example and that requires us to use the Meta Business Suite.

Hootesuite enables a better workflow and deeper analytics.

Advanced planning is very helpful fro scheduling

Does not include Threads TikTik and YouTube for advanced planning

Avoid posting daily

We appreciate the ability to publish to all of our social media platforms at the same time, including assets like photo and video. We also love the ability to edit each caption per platform (ie: format differently between Instagram/X/Facebook) and to edit after scheduling. This has been a huge time saver for our organization.

We can't see any downsides at this time. Occasionally there are technical issues and the content doesn't publish correctly, but those are few and far between and have not caused any major issues.

Before Hootsuite, we spent a lot of time creating posts across our platforms indiviudally, so this saves a lot of time. Additionally, many platforms did not allow us to schedule content in advance, which is very neccessary for us. Both of these features are the top two reasons we use this product.

I love that I am about schedule postings and manage the influx of client comments, inquiries and reviews all in one place. Not to mention, I am able to do this with multiple companies.

Sometimes version updates occur less often than needed.

The ease of managaing multiple social media platforms for multiple companies is awesome. I love that I am able to maintain customer relations with the inbox feature are well.

Dashboards, analytics and the ability to manage multiple accounts at a glance.

Posting to IG can be clunky. The absence of a tier between 3-member account and the enterprise account.

Dashboards are great and also, combining analytics from various platforms in one place comes in very handy.

Being able to manage all my social platforms in one place for all my clients. My team uses Hootsuite daily for posting, reporting, and community management and there is no way we would be able to handle the volume of client requests and client load if we did not have Hootsuite, the tool that helps us manage it all in one clean dashboard.

Because it's a 3rd party tool any API changes mean there are service disruptions which you don't have in the same way when you post natively.

We can quickly manage all our client's profiles, report on progress and interact with feedback in real time. Without Hootsuite we would have to log into multiple different accounts for each platform we were using and would not be able to manage the amount of clients we can easily use in the platform now.

possibility to integrate within a huge amount of apps, you can integrate bots to engage, create easy to use automations and customer satisfactions questionary

I would like to be able to create a ticket number to give to my custumer and when they come back, so I could easily find a specific case or even he could come back and talk about something using this ticket number

Is solving: Publishing, engaging. It turns out to be quite easy to do this actions

Very easy to use and I managed my social media in one place.

I wish there was an option to see the sentiment of the comments.

Using Hootsuite, I don't need to give each user access directly to social networks, as the platform brings together all account management.

They stay ahead of issues that are caused by Social Media companies, they provide strategy, usage guidance, excellent training, and are constantly looking for ways to improve the product and service, and are on the bleeding edge of innovation in this space. Customer support has been great.

Everything has been great, keep up the great work

We get a 360 view of our company image, we can compare against competitors, and we are able to seamlessly work with our agency partners.

I love every feature that allows for extremely efficient workflows, saving time. The ease of scheduling posts in advance across several different platforms, as well as improved features for personalization on LinkedIn, allows for a very small team to manage daily posts to all of our channels at once. The analytics features are incredibly helpful, often more helpful than information from direct social channels themselves, as they are customizable and provides new perspectives - including industry competitive data. Lastly, the Amplify platform has become an extremely integral feature for employee advocacy; as it is able to provide a thorough experience and support several new opportunities for a large program of people that want to share things on their own social networks. This provides a lot of value, reach, and engagement. We use all these features frequently on a daily basis, every work day of the year.

Every so often, there are a few glitches - including using pre-made UTMs alongside their link shortener when building posts, grammarly glitches when trying to make changes, and trying to add more content administrative/creation access to team members on Amplify. The only social platform I don't primarily use Hootsuite for is Instagram, as it is easier to post directly on that channel rather than sending notifications to the app. One feature that I don't use either is the AI tool, just because it doesn't implement any perspectives from B2B marketing that makes social copy different from typical B2C marketing. I don't dislike these things entirely, but there are two areas of challenges. Newcomers can be a little intimidated when using the platform for the first time, but there are many opportunities for training and support when integrating the tool. Lastly, customer support is fantastic when requested - but it can be difficult to locate where to contact their help team aside from the chat bot.

Sometimes, platforms like LinkedIn don't provide the easiest way to observe historical analytic data (such as follower count), and Hootsuite does an amazing job at compensating for that. I find it easier and more thorough to use Hootsuite analytics for measuring success of our posts and pages. Additionally, it is a lot of time-consuming and tedious work to manage and post to 3-4 different social platforms at once. Hootsuite is able to make each post manageable across all platforms, even allowing for customization of each - which boosts efficiency and saves a lot of time. Lastly, employee advocacy can be challenging when managing communication with so many different stakeholders and providing the resources and tools for them to do so. Hootsuite Amplify allows a central place for our program to thrive, providing analytic data & leaderboard information to encourage friendly competition. It also saves a lot of time by making things easy to share at the click of a button; and to create & customize our content. We learn so much from all these features, allowing us to improve in many areas - and are able to increase our reach and engagement significantly.

The planner. The analysis of data. The reporting. It's all great. I also love the image editing tools available and the preview posts (how they will appear on each platform ) - great when you notice an incorrect size and need to change in a hurry. I have accounts with other SM apps but Hootsuite is the best for my needs.

I've not really experienced anything I don't like 👍

A great time saver and offers awesome data snapshots

The simplicity to market your brand. Never had an issues with it.

None so far. I connect to LinkedIn easily.

My organization is able to send marketing updates to our global customers via LinkedIn through Hootsuite.

It's great being able to schedule an entire month of social media posts across all of the platforms we use. It's a huge timesaver and makes maintainaing a strong social media presence a breeze. The content in Amplify is well written with great graphics and makes our pages look very professional.

Unfortunately, my organization does not allow me to use the Owly AI feature. Hopefully in the future they'll be able to meet the compliance requirements.

It makes it easy to stay active on social media without having to remember to post every couple of days. I can share a single post across multiple platforms witha few clicks.

It saves so much time being able to schedule posts a month ahead. And when things come up, it's easy to reschedule dates and times.

It would be great to be able to schedule stories that use stickers.

Reviewing and responding to comments in real time.

When SO many things are virtual now, and we rely so much on the digital space, it's fantastic to have something that makes it easy to post to all platforms. It's easy to use, especially since platforms have various character limits and other things. Takes the guess work out of it. I can manage multiple clients at once. Love it.

SOMETIMES it's a bit hard to follow how to best post or what to looking for. I don't always find the tracking of hashtags to work as I'd like either, but those are minor issues. Otherwise, it's pretty simple to work with.

Managing too many platforms with too many separate clients and making sure everything is on track. It's helped take out a big chunk of time during my day trying to post to multiple places multiple times.

I like how I can schedule posts in advance and see a calendar of posts that are coming up. I also love that I can see mentions because it gives me a chance to see what folks are saying about us. The reports feature is also super helpful for helping us strategize our next steps. In all, it's a great tool.

I don't have any dislikes about Hootsuite.

It makes it possible to schedule posts and generate reports in a streamlined fashion.

Scheduling, Insights, Analytics, and Reporting

UI could be better. Better font selections and color schemes would make it more user-friendly.

I am getting better insights and analytics from Hootsuite that helps me in planning better social media strategy

the suggested posting ideas and help, grammatical help

not really anything that i have found at this point

Ideas for posting material

It is simple to use and professional looking.

I did not like that I could not prepend messages before sending, but you fixed that!

Hootsuite saves me time in having to post blogs, ebooks and other industry related information on social media. I love that it lets me schedule in advance

Hootsuite allows our small organization to create a strategic social media marketing plan easily.

Hootsuite does occasionally have issues with our platforms disconnecting.

Hootsuite solves our issue of time management, allowing a small team to have a complete marketing strategy.