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Hootsuite
Social Media Management Simplified
4.2
(4,140)
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Hootsuite Reviews & Product Details

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
Hootsuite Categories on Findstack
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Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
Data Export
Email Alerts and Notifications
Employee Engagement Metrics
Employee Feedback Collection
Employee Leaderboards
Employee Training Resources
Gamification
Hashtag Tracking
Integration with CRM
Mobile Access
Multi-language Support
SEO Optimization
Single Sign-On (SSO)
Social Listening
Social Media Integration
Third-party Integrations
User Activity Tracking
User Roles and Permissions
Hootsuite Media
Hootsuite video thumbnail
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Hootsuite Screenshots
Hootsuite screenshot 1
Hootsuite screenshot 2
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 02, 2025
Hootsuite Logo
4,140 Hootsuite Reviews
4.2 out of 5
Small Business (50 or fewer emp.)
May 13, 2019
 Source
Overall Rating:
5.0
LB
Liam B.
Director Of Communications
Share
"Easy way to manage all your social media accounts"
What do you like best about Hootsuite?

It makes it easy to keep track of all my social media accounts and schedule posts. Easy interface to use and analytics help me see what works and what does not.

What do you dislike about Hootsuite?

There are not many downsides. At times it will disconnect an account but reconnecting is easy. One thing I wish I could d is schedule instagram posts.

What problems is Hootsuite solving and how is that benefiting you?

It streamlines the process of scheduling and setting up posts. It is a clean interface that is easy to navigate and has plenty of extra features that help out, especially the analytics side.

Small Business (50 or fewer emp.)
May 12, 2019
 Source
Overall Rating:
5.0
Heru d. avatar
Heru D.
Freelancer
Share
"Hootsuite is very handy!"
What do you like best about Hootsuite?

It's easy to use and set up! Useful for anyone who works with an online presence and easy to manage. Lets you manage more than one social media at the time which is great when you need to post the same thing more than once and at the same time! That is very useful.

What do you dislike about Hootsuite?

I understand Instagram is hard to work with but I'd like to be able to set if the photo can be seen as a square or completely for scheduling my posts. I post art so it is not a good business move to have the head accidentally cut off in a picture. Another thing that I don't like is how I can't see the monthly view unless I pay. I'd gladly pay for it, but the fees are too high for the little I use Hootsuite. I only have one or two acounts and post one every two days. A $10 monthly sub is not viable for me. I'd gladly pay about $4 monthly or less for small perks like that.

What problems is Hootsuite solving and how is that benefiting you?

I'm never around when it is the best time to post on Twitter, so setting a timmer for that is amazing! This also makes sure I don't forget to post new drawings and I can fully get down to my job without distractions.

Mid Market (51-1000 emp.)
May 10, 2019
 Source
Overall Rating:
5.0
Tim B. avatar
Tim B.
Consultant
Share
"Publish simultaneously on social networks with HootSuite"
What do you like best about Hootsuite?

HootSuite is the program that has allowed us to manage our social networks and those of our customers. Specifically we administer Facebook, Instagram, LinkedIn, Twitter and more, in its panel it indicates the limit of characters that we can use for each social network, it allows us to send a publication AT THE SAME TIME in each network, as well as leaving them programmed. It is very easy to use and manage.

What do you dislike about Hootsuite?

For the moment we can mention that we do not like your limit of three accounts to manage in your free plan, we believe that with 5 it would be better, since at least it would be an account for each social network. In addition, we must mention that if you are a small company you may find your prices a little high, but we believe that paying them is worth it since HootSuite is an excellent program.

What problems is Hootsuite solving and how is that benefiting you?

Our company manages several accounts at the same time and managing them individually was a lot of work and required a lot of time invested, with HootSuite we can manage several accounts at the same time and all from one place, this undoubtedly saves us time that we can invest in other jobs and a of the functions that do not help most, is to schedule publications and so we can have our social networks active and updated all the time.

Small Business (50 or fewer emp.)
May 09, 2019
 Source
Overall Rating:
5.0
JV
Jennifer V.
Marketing And Graphic Design Manager
Share
"Hootsuite a nonprofit experience review"
What do you like best about Hootsuite?

The automation is really great because there is a google extension you can download it and when you're reading a news article you can click the Hootsuite icon and schedule the same article you are reading and post it through a pop-up. With this feature, you don't have to open up the application. They have an analytics feature for Linkedin that works better than LinkedIn's analytics option.

What do you dislike about Hootsuite?

I like that you can schedule post but it would be great if you could save drafts with a scheduled date so that once they are approved the supervisor can click schedule instead of post this makes twice the work happen. The dashboard isn't as intuitive as you would think and you'll have to watch a few intro videos to really start familiarizing yourself with it. Also, I have a lot of trouble posting images on Instagram through hootsuite their requirement rejects a lot of our high-quality photos.

What problems is Hootsuite solving and how is that benefiting you?

We are saving time with planning and calendaring out our social media content. It's also a great way for supervisors to review content and approve. It's also allowing us to monitor social media comments, post, and likes. This is a great feature because you can view more than one social media platform in one place and engage with your audience in real time.

Mid Market (51-1000 emp.)
May 03, 2019
 Source
Overall Rating:
5.0
Caleb R. avatar
Caleb R.
Consultant
Share
"We manage our social networks and those of our clients with HootSuite"
What do you like best about Hootsuite?

HootSuite is the program with which we have been better able to adapt to manage and monitor our social networks. It is easy to use and easy to install (only some social networks require some steps for linking), its platform is simple and you have excellent tools that facilitate our work.

What do you dislike about Hootsuite?

What we do not like about this program is that its appearance seems to have been created based on Twitter and this makes its design look a little loose, but for the rest we have nothing negative to say about HootSuite since it complies with all the functions it promises.

What problems is Hootsuite solving and how is that benefiting you?

HootSuite helps us to manage our social networks and we even manage some of our clients with this program and it makes everything easier. We can create campaigns, make simultaneous publications and, best of all, it is its function to program publications, which saves us time and allows us to keep our social networks and that of our clients always updated.

Mid Market (51-1000 emp.)
May 02, 2019
 Source
Overall Rating:
5.0
EP
Effy P.
Cisco Marketing Manager
Share
"Simple post scheduling, good for time management."
What do you like best about Hootsuite?

The simple layout is very helpful when scheduling business posts for an extended time period.

What do you dislike about Hootsuite?

Adding or removing new accounts can be a little slow, as the page typically needs to load for a while in order to complete the action.

What problems is Hootsuite solving and how is that benefiting you?

Time management while maintaining consistent messaging across business social media accounts.

Small Business (50 or fewer emp.)
Apr 30, 2019
 Source
Overall Rating:
5.0
SH
Sarah H.
Studio Manager
Share
"Love the free plan for Hootsuite"
What do you like best about Hootsuite?

I really love being able to see all of my social media streams in one window. And the ability to schedule out posts is my favorite feature!

What do you dislike about Hootsuite?

Every so often my accounts will disconnect and I have to log back in. That can get annoying.

What problems is Hootsuite solving and how is that benefiting you?

My workflow is so much more effective and efficient.

Small Business (50 or fewer emp.)
Apr 30, 2019
 Source
Overall Rating:
5.0
Neah B. avatar
Neah B.
Marketing Director
Share
"Easy tool for managing social media "
What do you like best about Hootsuite?

I like that I can schedule my social media content for specific posting times.

What do you dislike about Hootsuite?

I feel like it can be a little confusing and cumbersome for someone to get started using hoot suite.

What problems is Hootsuite solving and how is that benefiting you?

Posting social media at high engagement periods without having to be tied to the computer

Mid Market (51-1000 emp.)
Apr 26, 2019
 Source
Overall Rating:
5.0
Randall W. avatar
Randall W.
Consultant
Share
"We manage our social networks easily with HootSuite"
What do you like best about Hootsuite?

HootSuite is the tool that we have been using for quite some time now to manage and monitor the social networks of our clients and even ours. It is a simple platform, with a simple aspect, but with very important characteristics that make our work much easier and better.

What do you dislike about Hootsuite?

The price. For start-up companies, we recommend using the free plan that will allow them to use up to three social networks, but we believe that they have many limitations and will miss the best features of the professional plan. However, the payment plan can be very expensive if you are starting a project or you have little budget, but HootSuite is a program that is worth hiring because it will make your job easier to do and your social networks or your social networks. customers are always updated.

What problems is Hootsuite solving and how is that benefiting you?

From monitoring and scheduling publications, to improving marketing campaigns, these are just some of the functions with which our company has benefited. Managing the social networks of our clients has been better since we used HootSuite since we can see the recent publications of the followers and people that we follow, schedule publications in advance. And if our clients use Salesforce or Google Analytics, with this program we can create integrations quickly.

Small Business (50 or fewer emp.)
Apr 26, 2019
 Source
Overall Rating:
5.0
EP
Emily P.
Social Media Analytics Intern
Share
"Hootesuite has made my job so much easier "
What do you like best about Hootsuite?

Everything!! I love that Hootesuite generates analytic reports that are easy to customize. I also love being able to manage multiple social media accounts

What do you dislike about Hootsuite?

Sometimes I wish there were more options when it comes to creating analytic reports

What problems is Hootsuite solving and how is that benefiting you?

There are so many benefits. I am able to manage multiple social media accounts from one place. I love being able to schedule posts well in advance.

Mid Market (51-1000 emp.)
Apr 25, 2019
 Source
Overall Rating:
5.0
Irina K. avatar
Irina K.
Social Media Director
Share
"Hoot suite"
What do you like best about Hootsuite?

The most helpful thing about Hootsuite is that you can schedule multiple posts a day. I love how easy it is to use and fast as well.

What do you dislike about Hootsuite?

I do not dislike anything about Hootsuite.

What problems is Hootsuite solving and how is that benefiting you?

I am a Social Media Director so I use Hootsuite to schedule posts for Facebook and Instagram.

Small Business (50 or fewer emp.)
Apr 25, 2019
 Source
Overall Rating:
5.0
Gabriela T. avatar
Gabriela T.
Product Manager
Share
"Great way to get your social media on track"
What do you like best about Hootsuite?

I like how you can preview the posts in their latest feature. I also love having my channels set on my dashboard. It gives me great insight to what my feed will look like in the next few weeks. Hootsuite helps you get ahead of your social media and gain control of your brand.

What do you dislike about Hootsuite?

I think there's still work they have to do with Twitter. I find that posting directly on Twitter, I have more options. Pictures display the way I want them to and link populate the way they should. When I post on Twitter via Hootsuite I have to be more aware of media. Wish that experience was different.

What problems is Hootsuite solving and how is that benefiting you?

I am using Hootsuite to take charge of my social media presence and of brand recognition. Hootsuite has made that journey so easy. I love going to events and just live commenting via Hootsuite rather than having all my social media platforms opened at the same time. I've also been able to easily have a planning session where I can set it and forget it.

Mid Market (51-1000 emp.)
Apr 24, 2019
 Source
Overall Rating:
5.0
Marco A. avatar
Marco A.
Consultant
Share
"Manage business social networks with HootSuite"
What do you like best about Hootsuite?

Our company has been using HootSuite for good weather and it has been the best! Managing our social networks has never been easier since we used HootSuite. Our company is based on sales, so we have to use social networks to have an approach with our customers and HootSuite allows us to keep our social networks more active.

What do you dislike about Hootsuite?

We believe that its appearance is based mostly on Twitter, something that for us is a limitation for the program, and we would like to see the platform more oriented to other networks. And the second thing is that we believe that it should have deeper analysis, at least in the traffic and that this can detect more efficiently if they are bots or real people.

What problems is Hootsuite solving and how is that benefiting you?

We start using the free plan and then we change to the Professional to get more features. We manage several social networks, we create integrations with Salesforce for our campaigns and sales. We leave programmed publications in advance something that saves us time and allows us to have our social networks updated. We can manage publishers, keep track of publications and reach.

Small Business (50 or fewer emp.)
Apr 23, 2019
 Source
Overall Rating:
5.0
Kofo A. avatar
Kofo A.
Head Of Marketing
Share
"Hoosuite"
What do you like best about Hootsuite?

Excellent automation tool, very easy to use, with great reporting capabilities.

What do you dislike about Hootsuite?

I use the free version currently I would say the monthly cost.

What problems is Hootsuite solving and how is that benefiting you?

Raise awareness of flux on social media, automation of the delivery and dissemination of content.

Mid Market (51-1000 emp.)
Apr 18, 2019
 Source
Overall Rating:
5.0
Patrick H. avatar
Patrick H.
Consultant
Share
"We manage the networks of our company and save time with HootSuite"
What do you like best about Hootsuite?

In our company we needed to manage our own social networks and doing it one by one took time away, as well as making publications, taking into account the characters, programming, etc. And the program that facilitated us to do this and manage several accounts in one place was HootSuite! With this program our accounts are always updated and monitored and the best thing of all is that we can dedicate time to other activities leaving scheduled publications.

What do you dislike about Hootsuite?

We can only mention that if you are a small company maybe your payment plans are somewhat costly but honestly for us every dollar is worth paying to have other features that help us to manage more easily, efficiently and quickly social networks.

What problems is Hootsuite solving and how is that benefiting you?

Our company has grown with the benefits provided by HootSuite, since it saves time that we can dedicate to other work activities and we save time by leaving publications and campaigns programs, this has given us a great advantage since our social networks are always updated. It is also very easy to integrate this program with other external tools such as shorteners, RSS feed, Google Drive, SoundCloud and Salesforce.

Mid Market (51-1000 emp.)
Apr 17, 2019
 Source
Overall Rating:
5.0
Lain A. avatar
Lain A.
Consultant
Share
"Easy to manage our social networks and that of our clients"
What do you like best about Hootsuite?

HootSuite has been the best program that our company has found to manage accounts in social networks. We have used its free version and the payment, so we can say with certainty that the two are worth it, even if you are a small company, with the free plan you can manage 3 different social networks. From creating, editing and programming publications, all in one place.

What do you dislike about Hootsuite?

For us, HootSuite has nothing wrong and does not present major problems, we can only mention three things that should be improved: 1. Identify or improve the scope analysis for real people as well as for bots. 2. To see who retweet our publications. 3. And the price, if your company is small you should consider if you can really afford the payment plan, but I already tell you that the free plan is very good.

What problems is Hootsuite solving and how is that benefiting you?

To our social media work team, HootSuite has saved you time that you can devote to other activities. This program is very organized, it integrates very easily to various social networks and third party programs such as Box, Dropbox, Google Drive and others, so we can not only work with social networks but also with other platforms. In addition to this, it has a scheduled publishing option that is very good and helps us to leave publications of up to weeks or months already prepared.

Mid Market (51-1000 emp.)
Apr 12, 2019
 Source
Overall Rating:
5.0
Michael P. avatar
Michael P.
Consultant
Share
"Manage social networks easily with HootSuite"
What do you like best about Hootsuite?

HootSuite is the best program to manage our social networks! With the free plan we can manage three accounts at the same time, we currently manage Twitter and Facebook of our company. This program undoubtedly saves us a lot of time since there is no need to directly enter our social networks, if not everything we handle from the HootSuite platform, from creating publications, editing, programming and more.

What do you dislike about Hootsuite?

The only problem we have found in HootSuite is that it has no way of detecting if the traffic received by our networks is human or bots and this obviously can affect the visits graphs.

What problems is Hootsuite solving and how is that benefiting you?

With HootSuite working our accounts or that of our clients is much easier, since we can create a publication and send to different platforms, it also saves us time when programming them and deciding what day and at what time they should be published. It should be mentioned that we can also create integrations Adobe Stock, OneDrive, Trello, Salesforce for Hootsuite and many more. And most importantly, it is also safe to use it since we can activate the two-factor authentication.

Small Business (50 or fewer emp.)
Apr 08, 2019
 Source
Overall Rating:
5.0
Aimee W. avatar
Aimee W.
Marketing Manager
Share
"Makes my life much easier!"
What do you like best about Hootsuite?

I like that I can schedule all my posts for the week when I am going away, and I can also plan a few days in advance when I am in the office. I also like the ability to preview before the posts go live.

What do you dislike about Hootsuite?

This may be about to change with the launch of their new editor, but at the moment if you want to edit a post after you have scheduled it, I can't see a way to edit the post across all the platforms, I have to perform the same edit in each one. But it is a minor one, I can live with it.

What problems is Hootsuite solving and how is that benefiting you?

I can ensure we have a continuous presence across our social platforms even when I am out of the office. The ability to preview my posts also means I have a second chance to spot errors and amend before it goes live.

Mid Market (51-1000 emp.)
Apr 05, 2019
 Source
Overall Rating:
5.0
Cate R. avatar
Cate R.
Consultant
Share
"The best program to manage social networks"
What do you like best about Hootsuite?

I love HootSuite because it's a complete program. We can perform different jobs and manage different networks or platforms in one place. From publish, share, schedule publications, analyze content and much more. We can also use HootSuite from the browser or mobile application, which we think is very comfortable and allows us to keep up with the work no matter where it is located.

What do you dislike about Hootsuite?

So far the only thing that has caused us disgust, is that HootSuite has the option to add a link to the publication but the link is not published! Or at least on Facebook, at least on Twitter it is published without any problem. But for the rest, we believe that HootSuite is the best platform to manage networks.

What problems is Hootsuite solving and how is that benefiting you?

With HootSuite we can manage our social networks. Track each social network separately or together, see the share of our users in our publication. Make publications of sales promotions or news. It also has an option to schedule publications that saves us a lot of time when working in our networks.

Small Business (50 or fewer emp.)
Apr 03, 2019
 Source
Overall Rating:
5.0
ND
Niall D.
Marketing Executive
Share
"Perfect tool for scheduling social media posts"
What do you like best about Hootsuite?

Link shortening tool, ability to schedule multiple posts

What do you dislike about Hootsuite?

Once posting images the layout can sometimes become distorted

What problems is Hootsuite solving and how is that benefiting you?

Posting at out of work hours Social Media management

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