Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.
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Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone |
Training | Documentation |
Languages | English |
Very easy to use I find it very useful. I appreciate the help you get when your stuck
There isn't anything I don't dislike about it seeing as if your stuck they have the help centre
You don't have to over spend to get all the accounts to link the help centre is amazing to use
Hootsuite is one of the easiest to use social media scheduling tools out there. It's one of my top choices for small to medium size businesses that are looking for an efficient, afforable tool. There are a variety of features to allow users the best social media scheduling options.
There is a slight learning curve, like any tool. If you aren't social media savvy, you may want some extra training before jumping into this tool.
With myself being the one person that handles our social media companywide, Hootsuite allows me to most efficiently use my time and gather all of the data I need to make the best social media marketing decisions for our B2B company.
i oversee 20+ companies with 3+ social media platforms, so this makes it easy to post
i wish it were easier to edit posts that have been posted in hootsuite, versus going to the native site
being able to post with ease on one platform, versus logging into various platform to post - keeps it organized
I like that it provides the ability to edit copy for different channels. I love how easily you can reschedule posts and republish old posts. It also allows the use of AI to help generate content. I like that it provides training videos that are easy to understand, allowing for easier learning.
The price can be high. There is a limit on the number of accounts that can be connected on the free platform. Sometimes it doesn't show posts in specific sections, such as mentions. We had some issues with scheduled posts not sending.
This tool helps increase our efficiency by allowing us to schedule many posts at once. It allows us to schedule ahead and not have to worry about posting daily. It also allows you to duplicate posts to reuse them week after week. It allows us to track your analytics and see what's working.
The calendar view with all of my accounts & planned posts.
I didn't like how you couldn't automatically post from an instagram profile to a facebook group. There was no way to connect the two.
The time consuming back & forth between social media platforms & accounts.
Hootsuite is easy to use, I love the fact that all the platforms that I use can be shown on the same page and the publisher screen makes it so easy to see exactly what you publishing on each day at a glance. Moving posts is easy to do and is as simple as drag and drop , adding media is easy. It's just perfect !
I haven't found one downside to this platform. It rarely has any downtime, it's very intuitive to use. Once your posts are published on the software, you can sit back and just let them publish! I haven't experienced a single problem with this software in the 7 years I've been using it.
Running two seperate social media accounts I need to be able to plan what I'm publishing in advance and to be able to see all this on one page is fantastic. I work two months in advance so also being able to glance quickly and see what time and what subject today's Facebook and Twitter posts are about is also very helpful. The ease of the drag and drop to move a post to a new time is also another fantastic feature which makes it easier to edit and change posts.
The interface is reasurringly consistent and easy to get to know. Love the choice - but not too many choices!- of views. Beng able to see each post, to each platform on a visual timeline easily wihtin my laptop screen really helps all those unconscious judegments -"are there too many posts today? or 'hmm Ive used that picture too many times'. Our tiny tiny team running an important heritage visitor site doesnt have the time, nor inclination, to delve deep into analytics and long term insights, but Hootsuite enables you to find out just enough of how your doing, without 'over techinicalising ' it. Boosting posts is also sooooooo much easier than on 'other' platforms and the 'boost all posts' is absolutely ideal for our level of operation. Just waiting for Threads to be added now ..
Not a lot to dislike. Grammarly really annoys me and would like to turn it off permanantly - but havent had time to see if its possible. the AI option was fun to try- but not enough to pay for it yet Wish the planner had a quicker way of creating placeholder posts All the other irritations come from the orginating platforms changing their processes- but Hootsuite always communicates that really well.
Our heritage charity is dependent on building visitors and users via, literally hundreds of, events and activities. Marketing and social media is only one part of our 'team's roles, so having an easy to learn, reliable and visually helpful tool like Hootsuite enables us to make our tiny voice make a really big noise .
I like the ability to schedule posts in advance. I have also appreciated being able to see all of my posts coming up and also the new feature that will help us generate content!
I wish I had more time to dig deeper into the features offered by Hootsuite. I use it for small projects but would like to learn more about the other features offered!
I like being able to see all of my social media platforms in one area and also being able to schedule posts!
View and manage different social networks in an organized manner, according to the criteria I need without having to switch between user accounts. That saves me a lot of time and effort
Hootsuite has a free plan that has certain limitations, but in the advanced plan the functions are extended and there are practically no limits. Everything will depend on the user's needs. We really miss the Hootlet extension for the Chrome browser!
Efficiently manage the social networks of our agency and our clients, from one place of optimal and personalized according to our needs. Able to provide response to messages and interactions generated by publications in each social profile, including the allocation and delegation to our team as well as generate frequent reports for performance analysis
Everything under one roof no need to have diffrent products. I use Hootsuit as my go to product for all my Social Media Posts. My favorite is Schudule for later.
A little bit of tweaking around reports. Plus a tie in with Canva
My Social Media posts plus Analytics i can check on whether weekly or monthly on and Scheduling ahead.
Ease of use, easy to find content and professional
Limited material, I'd like to see more option
Helps me to reach the masses and keeps our agency top of mind
Being able to switch out elements of one post to fit multiple platforms like editing a photo differently or using another link! From the start it was so easy to use and I felt like a pro.
The only thing I don't like is that you can't assign Amplify members already existing company posts, I wish the amplify platform could be used in a way where senior leadership members already had pre written comments and re posts for existing company posts.
Hoot suite cuts my social post scheduling time down so low. It makes it incredibly easy to schedule out months of posts at a time which leaves me more time out of my week to work on strategy.
Cross posting functionality and scheduling posts.
I would like to be able to add more social accounts that actually post. I am not able to post directly to my business account on LinkedIn.
I am able to cross post and schedule posts.
Hootsuite is an all in one resource to plan, review, post on all of our social media plaftforms.
Something that would be cool to implement is allowing collab features on certain platforms (ex: Instagram)
I am able to plan and post content efficiently throught Hootsuite.
Scheduling all our posts has never been easier with Hootsuite! I have been using Hootsuite since 2015 and it has only gotten better since. I appreciate the addition of the AI tool. The analytics are also easy to comprehend and share with stakeholders!
Not being able to tag IG accounts within Hootsuite is a major downside. 100% of the time, I need to edit the post once it's been posted just to tag relevant users. Being able to tag a collaborator for IG posts would be a godsend as well! Customer success agents could use some improvement as far as timeliness with their responses.
Hootsuite is helping my efficiency and workflow with the newly launched OwlyWriter AI tool. What would cost me 1 hour of work drafting copy now only takes me up to 15 minutes to repurpose past successful content.
I love the schedule ahead feature for placing my posts for the week ahead of time. Set it and forget it! also, monitoring your streams in a one stop manner on the platform vs. toggling through browsers is super helpful.
The only thing I don't like is not being able to tag people or businesses with differing handles on Facebook vs. Instagram vs. Twitter. You end up having to post multiple times if the person/businesses handles aren't the same across all.
Monitoring and posting to our Facebook, Instagram and Twitter pages simulatenously instead of toggling through browers constantly thorughout the day. Helps tremendously with time management.
I love how everything is easy to use. It is a great platform that allows you to make multiple post at the same time and manage the engagement of those post. Amazing!
The platform was amazing overall. The only downfall is that I was not able to delete or edit post on live time. I had to go to another platfrom to fix these errors.
This platform is help;ing others manage their business accounts to make things easier for the consumer. It was very beneficial to have everything in one place just for visibility and clarity.
It is very user friendly! I have not experienced any issues.
The most recent update was a little hard to use at first, otherwise I have enjoyed Hootsuite.
Hootsuite is making it easier for me to remember and use my social networks for our State Farm Agency. I can post out a few days if there is ever a time where our office won't be in or if I specifically will not be in.
It is easy to share products on social media
Not being able to share directly to my vip group.
Scheduling post to my social media made easy, direct publishing to Instagram. And great customer training.
The ability to work form my iPad or phone and schedule my post easily and time efficient.
The maximum upload amount of photos that can be uploaded.
At the moment none. Yet!