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Hootsuite
Social Media Management Simplified
4.2
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Hootsuite Reviews & Product Details

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
Hootsuite Categories on Findstack
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Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
Data Export
Email Alerts and Notifications
Employee Engagement Metrics
Employee Feedback Collection
Employee Leaderboards
Employee Training Resources
Gamification
Hashtag Tracking
Integration with CRM
Mobile Access
Multi-language Support
SEO Optimization
Single Sign-On (SSO)
Social Listening
Social Media Integration
Third-party Integrations
User Activity Tracking
User Roles and Permissions
Hootsuite Media
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Hootsuite Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 12, 2026
Hootsuite Logo
4,140 Hootsuite Reviews
4.2 out of 5
Small Business (50 or fewer emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
Alistair N. avatar
Alistair N.
Strategic Operations Manager
Share
"Why I like Hootsuite."
What do you like best about Hootsuite?

Everything under one roof no need to have diffrent products. I use Hootsuit as my go to product for all my Social Media Posts. My favorite is Schudule for later.

What do you dislike about Hootsuite?

A little bit of tweaking around reports. Plus a tie in with Canva

What problems is Hootsuite solving and how is that benefiting you?

My Social Media posts plus Analytics i can check on whether weekly or monthly on and Scheduling ahead.

Enterprise (> 1000 emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
Eileen S. avatar
Eileen S.
Channel Account Manager
Share
"Easy communication to the masses!"
What do you like best about Hootsuite?

To see all the material that your company has and you are able to schedule it out!

What do you dislike about Hootsuite?

I wish we could sort by what content we have used.

What problems is Hootsuite solving and how is that benefiting you?

It is allowing my collegues and customers to be aware of upcoming events

Enterprise (> 1000 emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
AC
Ariel C.
Founder
Share
"Most user friendly social management tool EVER!"
What do you like best about Hootsuite?

Being able to switch out elements of one post to fit multiple platforms like editing a photo differently or using another link! From the start it was so easy to use and I felt like a pro.

What do you dislike about Hootsuite?

The only thing I don't like is that you can't assign Amplify members already existing company posts, I wish the amplify platform could be used in a way where senior leadership members already had pre written comments and re posts for existing company posts.

What problems is Hootsuite solving and how is that benefiting you?

Hoot suite cuts my social post scheduling time down so low. It makes it incredibly easy to schedule out months of posts at a time which leaves me more time out of my week to work on strategy.

Mid Market (51-1000 emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
LC
Laine C.
Social Media Strategist
Share
"Excellent social media management solution"
What do you like best about Hootsuite?

Scheduling all our posts has never been easier with Hootsuite! I have been using Hootsuite since 2015 and it has only gotten better since. I appreciate the addition of the AI tool. The analytics are also easy to comprehend and share with stakeholders!

What do you dislike about Hootsuite?

Not being able to tag IG accounts within Hootsuite is a major downside. 100% of the time, I need to edit the post once it's been posted just to tag relevant users. Being able to tag a collaborator for IG posts would be a godsend as well! Customer success agents could use some improvement as far as timeliness with their responses.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite is helping my efficiency and workflow with the newly launched OwlyWriter AI tool. What would cost me 1 hour of work drafting copy now only takes me up to 15 minutes to repurpose past successful content.

Mid Market (51-1000 emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Convenient"
What do you like best about Hootsuite?

Hootsuite allows our small organization to create a strategic social media marketing plan easily.

What do you dislike about Hootsuite?

Hootsuite does occasionally have issues with our platforms disconnecting.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite solves our issue of time management, allowing a small team to have a complete marketing strategy.

Mid Market (51-1000 emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
Alexa G. avatar
Alexa G.
Digital And Design Coordinator
Share
"Excellent tool"
What do you like best about Hootsuite?

Hootsuite allows us to manage our social channels without any issues and provides a one-stop shop for all things social-related.

What do you dislike about Hootsuite?

The Amplify section of Hootsuite still has some bugs that need fixing.

What problems is Hootsuite solving and how is that benefiting you?

It allows us to manage our socials and look at all out accounts in one place. We also enjoy the customizable reports in the Analytics section.

Small Business (50 or fewer emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
TP
Thomas P.
Founder
Share
"Hootsuite"
What do you like best about Hootsuite?

It is very user friendly! I have not experienced any issues.

What do you dislike about Hootsuite?

The most recent update was a little hard to use at first, otherwise I have enjoyed Hootsuite.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite is making it easier for me to remember and use my social networks for our State Farm Agency. I can post out a few days if there is ever a time where our office won't be in or if I specifically will not be in.

Small Business (50 or fewer emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
Brandi C. avatar
Brandi C.
Realtor@
Share
"Amazing Time saving tool"
What do you like best about Hootsuite?

Utilizing Hootsuite to schedule and make instant posts on multiple social media outlets has saved me time and improved my prodictivity.It formats each post to fit the outlet automaticllay and keeps me from getting distracted and going down a rabbit hole.

What do you dislike about Hootsuite?

Leaves more room in my day for getting other things done lol.

What problems is Hootsuite solving and how is that benefiting you?

I do not have to log in and go to each individual outlet to post or modify an origioanl post to fit each outlet.I also really love that i can schedule them for the week to automatically post.

Small Business (50 or fewer emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
Kimberly B. avatar
Kimberly B.
Social Event Chair
Share
"Seamless integration"
What do you like best about Hootsuite?

Cross posting functionality and scheduling posts.

What do you dislike about Hootsuite?

I would like to be able to add more social accounts that actually post. I am not able to post directly to my business account on LinkedIn.

What problems is Hootsuite solving and how is that benefiting you?

I am able to cross post and schedule posts.

Mid Market (51-1000 emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Hootsuite saves me time and enhances my online presence!"
What do you like best about Hootsuite?

It is simple to use and professional looking.

What do you dislike about Hootsuite?

I did not like that I could not prepend messages before sending, but you fixed that!

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite saves me time in having to post blogs, ebooks and other industry related information on social media. I love that it lets me schedule in advance