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Hootsuite
Social Media Management Simplified
4.2
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Hootsuite Reviews & Product Details

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
Hootsuite Categories on Findstack
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What Hootsuite is best for?
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What are the pros and cons of Hootsuite?
Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
Data Export
Email Alerts and Notifications
Employee Engagement Metrics
Employee Feedback Collection
Employee Leaderboards
Employee Training Resources
Gamification
Hashtag Tracking
Integration with CRM
Mobile Access
Multi-language Support
SEO Optimization
Single Sign-On (SSO)
Social Listening
Social Media Integration
Third-party Integrations
User Activity Tracking
User Roles and Permissions
Hootsuite Media
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Hootsuite Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 27, 2025
Hootsuite Logo
4,140 Hootsuite Reviews
4.2 out of 5
Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
SS
Stephanie S.
Director Of Marketing And Member Outreach
Share
"Easy scheduling, tracking and data gathering of social media. Saves Time!"
What do you like best about Hootsuite?

The platform is easy to use and intuitive for those who are not familiar with the program. Schedule multiple e-mails at once and track conversions all in one place. Data pull is easy to register your ROI.

What do you dislike about Hootsuite?

Having to edit each individual social platform once the message has been launched in the program.

What problems is Hootsuite solving and how is that benefiting you?

I have no issues that Hootsuite is solving. They just make posting and managing social easy.

Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Makes Life Easier"
What do you like best about Hootsuite?

Hootesuite has made social media management a little easier. It was easy to get started and continues to be the ebst way for us to keep track of all our social media content and analytics. Having the detailed data we get from Hootesuite helps us understand what is working and what is not. We had a better understanding of our audience within months of using Hootesuite.

What do you dislike about Hootsuite?

There are some things we just can't do in Hootesuite. We still need to post events on Facebook, for example and that requires us to use the Meta Business Suite.

What problems is Hootsuite solving and how is that benefiting you?

Hootesuite enables a better workflow and deeper analytics.

Mid Market (51-1000 emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Hootsuite is my go to social media manager!"
What do you like best about Hootsuite?

I love that I am about schedule postings and manage the influx of client comments, inquiries and reviews all in one place. Not to mention, I am able to do this with multiple companies.

What do you dislike about Hootsuite?

Sometimes version updates occur less often than needed.

What problems is Hootsuite solving and how is that benefiting you?

The ease of managaing multiple social media platforms for multiple companies is awesome. I love that I am able to maintain customer relations with the inbox feature are well.

Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great dashboard"
What do you like best about Hootsuite?

Dashboards, analytics and the ability to manage multiple accounts at a glance.

What do you dislike about Hootsuite?

Posting to IG can be clunky. The absence of a tier between 3-member account and the enterprise account.

What problems is Hootsuite solving and how is that benefiting you?

Dashboards are great and also, combining analytics from various platforms in one place comes in very handy.

Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
David L. avatar
David L.
Golf Photography
Share
"The Power of Hootsuite"
What do you like best about Hootsuite?

Hootsuite enables me to push information to various Social Media containing vital information.

What do you dislike about Hootsuite?

I have found no dislikes regarding the use of Hootsuite.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite is a quick way to hit various Social Media

Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
AB
Alejandra B.
Founder
Share
"Made Social Media Posting So Much Easier"
What do you like best about Hootsuite?

I love how I can schedule things ahead of time and how many accounts I can schedule for postings. It's made things much more convient so I can schedule things for my account a month in advance if I wanted to. It was so hard before to post things manually and set time aside, now I can save time.

What do you dislike about Hootsuite?

I think it would be more convient to be able to shape things into a format for Instagram when I schedule things for Facebook and Instagram.

What problems is Hootsuite solving and how is that benefiting you?

It's helping me keep our social media pages active and up to date with the latest things happening.

Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
MB
Marlee B.
Founder
Share
"It has been a game changer for the small business that I work for. I’m able to see all my analytic ."
What do you like best about Hootsuite?

being able to analyze against competitors

What do you dislike about Hootsuite?

posting stories on meta-platforms is hard.

What problems is Hootsuite solving and how is that benefiting you?

It's hard to make sure I have all my analytics. And that I'm posting regularly. It's nice to have them in one place.

Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
JP
Jacalyn P.
Founder
Share
"We love using Hootsuite for Analytics & Planning!"
What do you like best about Hootsuite?

The most helpful thing about Hootsuite is the planning capabilities along with the analytics performance measurements. It has helped us make more strategic decisions.

What do you dislike about Hootsuite?

I wish we could schedule stories on Facebook.

What problems is Hootsuite solving and how is that benefiting you?

Posting when we are not in the office. Trying out different posts, and seeing what works based on Analytics.

Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
GP
Gabriela P.
Founder
Share
"Makes Scheduling and Reporting Easy"
What do you like best about Hootsuite?

I love how easy it is to schedule. Especially the calendar view. I also love the recommended times to post, that saves a lot of time for us, since we're a marketing agency. I also love the reporting. I can pull up a report 5 minutes before a meeting and it will seem like we took a lot of time building it out. It's also super easy to teach other people how to use.

What do you dislike about Hootsuite?

Sometimes the accounts disconnects, and I feel that there is not enough notification about that.

What problems is Hootsuite solving and how is that benefiting you?

It's solving the issue of manual labor. I don't want to hire someone to exclusively be posting manually every day. It makes no sense. It also makes analytics easy, showing my clients a wholistic view of their digital presence.

Enterprise (> 1000 emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
KG
Kayla G.
Founder
Share
"Hootsuite is the key to helping your success come faster!"
What do you like best about Hootsuite?

I am currently managing 15 different accounts so time-saving is one of the most important keys to maintaining each profile. When I was introduced to Hootsuite, it was a breath of fresh air. Notifications. messages, analytics, and scheduling on one platform have been fantastic. It is safe to say I use Hootsuite each and every day. Anytime I needed help, the customer service has always been great as well.

What do you dislike about Hootsuite?

My absolute only dislike would be that sometimes my Facebook notifications don't pop up. Sometimes even if they do come up, it is not until later.

What problems is Hootsuite solving and how is that benefiting you?

Managing each profile on one tab rather than many open tabs on my computer & wasting time clicking around.