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Hootsuite
Social Media Management Simplified
4.2
(4,140)
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Hootsuite Reviews & Product Details

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
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Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
Data Export
Email Alerts and Notifications
Employee Engagement Metrics
Employee Feedback Collection
Employee Leaderboards
Employee Training Resources
Gamification
Hashtag Tracking
Integration with CRM
Mobile Access
Multi-language Support
SEO Optimization
Single Sign-On (SSO)
Social Listening
Social Media Integration
Third-party Integrations
User Activity Tracking
User Roles and Permissions
Hootsuite Media
Hootsuite video thumbnail
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Hootsuite Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 28, 2025
Hootsuite Logo
4,140 Hootsuite Reviews
4.2 out of 5
Mid Market (51-1000 emp.)
Dec 28, 2017
 Source
Overall Rating:
4.0
Austin S. avatar
Austin S.
Digital Marketing Manager
Share
"Hootsuite Application Review"
What do you like best about Hootsuite?

The best part of using Hootsuite was the easy of logging all of my companies personal and social posts. I havve used other applications like this in the past, but this one's overall ease of use stood out from the rest of the pack. As time went on, it became easier and easier and basically instinctual to use. I would recommend to others because this is a solid program.

What do you dislike about Hootsuite?

This was one of the first applications of its kind that I used and the first time user impression was that it wasn't as user friendly as I'd like, just at first. Scheduling my first social posts as a first timer instantly became difficult because there was not an opportunity for me to go through any type of tutorial. The beginning stages was really just me guessing how to schedule things.

What problems is Hootsuite solving and how is that benefiting you?

My main use for the program was that it made all of my social media scheduling so much easier than just doing it directly on any of the social media sites. Its usability and ease of teaching other coworkers the program was easy as well. Overall benefits is that it does wha it says and you really can't ask for much more than that. We opted to use the basic package version of the program and I think for what we were going for, it really worked the best.

Small Business (50 or fewer emp.)
Dec 26, 2017
 Source
Overall Rating:
4.0
ML
Megan L.
Office Manager
Share
"Excellent Social Media Management Platform"
What do you like best about Hootsuite?

Hootsuite is an excellent tool for any social media manager. At it's cheapest (free), the program allows for 3 social media platforms (i.e. 1 Facebook Page, 1 Twitter, 1 Instagram) and up to 30 scheduled posts per day. In its pay-for plans, the platform opens the cap on scheduled posts, allows for additional social media accounts, and ups its list of features.

What do you dislike about Hootsuite?

General frustration (but more on the part of Instagram than with the Hootsuite software) -- Instagram posts can be scheduled and simplified with Hootsuite, but a human with a phone still has to be the one to create and post the Instagram image and caption at the desired time. Want something to post at 3 AM in the morning your time on Instagram? Someone needs to be awake to do it.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite absolutely allows for better, more meticulous management of our business's social media accounts. The ability to schedule, oversee and manage social media all from one convenient screen is invaluable. In addition (for management teams), there is a feature for post approval, allowing for a second set of eyes before a post is submitted. In addition, the analytics features (even those at the free level, although these are also beefed up with payment) are an asset to be able to monitor the interactions and engagement with our platforms and posts.

Enterprise (> 1000 emp.)
Dec 26, 2017
 Source
Overall Rating:
4.0
DG
Debasree G.
Social Media/Pr Specialist
Share
"Easy to Use"
What do you like best about Hootsuite?

The ease of scheduling bulk posts and moving around posts.

What do you dislike about Hootsuite?

There are some system glitches. The layout could be updated as well.

What problems is Hootsuite solving and how is that benefiting you?

It’s really easy to connect all the social accounts and manage them in one place.

Mid Market (51-1000 emp.)
Dec 22, 2017
 Source
Overall Rating:
4.0
RK
Raja K.
Marketing Automation Consultant
Share
"Simple and easy social media software with decent interface"
What do you like best about Hootsuite?

A true leader in all social media management software. Being able to manage our social media accounts from one location. The ability to create custom streams with the content needed in order for me to be able to work efficiently is the best.The built-in link shortener is a lifesaver.

What do you dislike about Hootsuite?

It's not very cost effective and many of the plug-ins either don't do what they claim to do or are difficult to use.Too many navigations between modules . dislike HootSuite's mobile app as it is constantly crashing and loading slowly.

What problems is Hootsuite solving and how is that benefiting you?

We are using Hootsuite to manage our multiple twitter account. Targeting audience and being connected to the relevant keywords is really simple here.

Mid Market (51-1000 emp.)
Dec 21, 2017
 Source
Overall Rating:
4.0
Alexandra J. avatar
Alexandra J.
Art Director
Share
"Hootsuite for Social Media Analytics"
What do you like best about Hootsuite?

Hootsuite is a fairly comprehensive platform with a lot of integrations that makes it simple and easy to schedule posts and content across multiple social media platforms. The analytics tool is also fairly adept at providing a nice overview of your followers' engagement. It's fairly easy to assign tasks to other team members as well.

What do you dislike about Hootsuite?

The interface could be a bit sleeker and more intuitive, especially on the content publishing and curation side of the equation. Some of the more advanced functions are also pretty costly, and can add up quickly.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite is great for content marketing, it is very useful to have the capability to schedule out weeks or months of content across multiple platforms in advance, and it is simple to go back in and edit the posts if needed. That is a huge timesaver for our business, where we do not have time to make posts on all of our social media channels every day. With Hootsuite, we can schedule it and not have to worry about it being posted in a timely manner. It is also great to go back in and look at analytics over time to see what types of content and what times of day work best for our company and our audience engagement.

Mid Market (51-1000 emp.)
Dec 19, 2017
 Source
Overall Rating:
4.0
SA
Sean A.
Public Relations Manager
Share
"My brief review of Hootsuite"
What do you like best about Hootsuite?

Though it has been a while since I used it, Hootsuite was relatively easy to use and most useful for Twitter.

What do you dislike about Hootsuite?

On rare occasions where I needed assistance, or made a mistake, it seemed difficult to find live support. Also, while Hootsuite was helpful to schedule posts on Twitter, Facebook's scheduling tool was actually more convenient and easier to use.

What problems is Hootsuite solving and how is that benefiting you?

At the time, we primarily used Hootsuite to post to social media during off hours, mostly weekends.

Small Business (50 or fewer emp.)
Dec 19, 2017
 Source
Overall Rating:
4.0
OS
Omega Learning S.
Center Director
Share
"Hootsuite is a good comprehensive social media guide"
What do you like best about Hootsuite?

I like that hootsuite offers a one stop shop to keep track of social media. It is nice not to have to look separately at twitter, linkedin, instagram.

What do you dislike about Hootsuite?

The app doesn't have the best setup for how to understand what is going on with the different sites.

What problems is Hootsuite solving and how is that benefiting you?

I use it to keep updated on social media. I am not sure exactly how to expand upon our problem solving usage, but it is a nice tool.

Small Business (50 or fewer emp.)
Dec 13, 2017
 Source
Overall Rating:
4.0
AS
Arpan S.
Sales And Marketing Specialist
Share
"HootSuite turns chaos to calm... for most!"
What do you like best about Hootsuite?

Hootsuite takes nearly every single social media outlet and puts it all in one simple dashboard. This makes controlling your posts and scheduling much much easier. There are times where I do not work and can still schedule posts on all medias with a simple touch of a button. Another neat feature is that once you log in, a tiny hootlet caption pops up over any images you encounter over the web with options to share that picture on any platform.

What do you dislike about Hootsuite?

The only thing I dislike is that it may seem hectic at first, and you have to pay to upgrade. The free version comes with a decent amount of features however it would be great to have at least the "professional" additions included in the free package including bulk scheduling and real time analytics. However if you are using Google Analytics alongside Hoot suite, you have a complete marketing tool at your disposal.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite solves all marketing issues by simplifying the process and making it easier for users to keep their followers updated. Social media marketing becomes extremely simple with HootSuite. There are many benefits of using Hootsuite. The amount of time saved plus the ease of use make it the perfect go to application for marketing.

Small Business (50 or fewer emp.)
Dec 12, 2017
 Source
Overall Rating:
4.0
JP
Joshua P.
Account Director
Share
"A solid, easy to use social media tool - free functions are wonderful, paid even better"
What do you like best about Hootsuite?

Free service offerings are robust and useful. The paid services expand capabilities. Intuitive functionality, great online support and training. Easy to use and schedule. Robust reporting.

What do you dislike about Hootsuite?

There is not much about Hootsuite to dislike.

What problems is Hootsuite solving and how is that benefiting you?

Monitoring and scheduling for multiple social streams, great reporting options. I have used both the paid and free tools.

Mid Market (51-1000 emp.)
Dec 12, 2017
 Source
Overall Rating:
4.0
GS
Graham S.
Digital Program Manager
Share
"The best in the biz!"
What do you like best about Hootsuite?

Great for scheduling tweets, community management, and trend monitoring.

What do you dislike about Hootsuite?

The interface could be a bit better to look at but overall it is a great product.

What problems is Hootsuite solving and how is that benefiting you?

Community management, posting consistency.

Small Business (50 or fewer emp.)
Nov 28, 2017
 Source
Overall Rating:
4.0
CV
Chelsea V.
Marketing Director
Share
"Hootsuite Review"
What do you like best about Hootsuite?

It is a simple platform to maintain multiple social media accounts across different platforms.

What do you dislike about Hootsuite?

Although there is an Instagram feature, it is not the best scheduler. I use a separate platform for this.

What problems is Hootsuite solving and how is that benefiting you?

Scheduling posts, communication, analytics.

Enterprise (> 1000 emp.)
Nov 27, 2017
 Source
Overall Rating:
4.0
MH
Madelyn H.
Inventory/Fulfillment Production
Share
"Helpful in managing accounts"
What do you like best about Hootsuite?

I like the ease of managing multiple social media accounts from one place.

What do you dislike about Hootsuite?

I don’t like having to go into Instagram to copy post.

What problems is Hootsuite solving and how is that benefiting you?

It’s definitely a time saver.

Small Business (50 or fewer emp.)
Nov 27, 2017
 Source
Overall Rating:
4.0
Monique H. avatar
Monique H.
Production/Project Management Intern
Share
"Easy to use"
What do you like best about Hootsuite?

It's easy to use and understand. I like how once you create and set a time for the post, you don't have to worry about it any longer.

What do you dislike about Hootsuite?

Has to be updated to fit the new Instagram features. For example, multiple pictures in one post.

What problems is Hootsuite solving and how is that benefiting you?

We were able to manage the social media accounts of many different clients. Makes it easy to post so that you don't have to worry about doing it later.

Small Business (50 or fewer emp.)
Nov 09, 2017
 Source
Overall Rating:
4.0
MB
Marianne B.
Chief Marketing & Communications Officer
Share
"Great social media scheduling tool"
What do you like best about Hootsuite?

Makes posting across multiple social media platforms so easy!

What do you dislike about Hootsuite?

Posting multiple photos in one Facebook post is too difficult to do.

What problems is Hootsuite solving and how is that benefiting you?

scheduling is easier, messaging is more differentiated based on the platform

Small Business (50 or fewer emp.)
Oct 30, 2017
 Source
Overall Rating:
4.0
Kalie S. avatar
Kalie S.
1st Grade Teacher, Head Track And Field Coach
Share
"Hootsuite review"
What do you like best about Hootsuite?

I like how I'm able to use Hootsuite to keep up my online presence when I'm not able to get to a computer or an iPad, or while on vacation. I also like how they offer free online training on how to utilize the ass.

What do you dislike about Hootsuite?

Hootsuite is not as intuitive as some of the other social media posting apps. But once you start to play with it it becomes easier.

What problems is Hootsuite solving and how is that benefiting you?

I like being able to set up a couple days in advance for an event and have hootsuite post reminders to my audience about different details for the event.

Mid Market (51-1000 emp.)
Oct 17, 2017
 Source
Overall Rating:
4.0
AL
Audrey L.
Marketing Manager
Share
"Great Social Media Monitoring Tool"
What do you like best about Hootsuite?

In the "listening" feature on Hootsuite, I'm able to monitor trending hashtags, as well as keep up to date on industry trends.

What do you dislike about Hootsuite?

At the moment, I dislike how the calendar feature is not more front and center on the dashboard.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite has allowed Serro to better understand what is being discussed within the SDN/NFV industry. We have realized the benefits of increasing our social media followership and engagement.

Mid Market (51-1000 emp.)
Oct 09, 2017
 Source
Overall Rating:
4.0
KR
Kelli R.
Junior Graphic Designer
Share
"Needs to incorporate more flatforms"
What do you like best about Hootsuite?

Hootsuite is so nice when you're working with multiple social media accounts with multiple companies. It's quick and efficient.

What do you dislike about Hootsuite?

There are so many platforms popping up that people are jumping on board with. I think there should be a way to manually add platforms that aren't available.

What problems is Hootsuite solving and how is that benefiting you?

It saves a lot of time. Switching back and forth between accounts and managing passwords is a disaster.

Mid Market (51-1000 emp.)
Oct 04, 2017
 Source
Overall Rating:
4.0
Jill T. avatar
Jill T.
Sales & Marketing
Share
"Schedule out posts with ease"
What do you like best about Hootsuite?

I like that they have a freemium version to use without any costs

What do you dislike about Hootsuite?

I don't like that we can only schedule out 30 posts at a time now, they recently changed from unlimited.

What problems is Hootsuite solving and how is that benefiting you?

I needed an effective solution to schedule out social posts multiple times daily.

Mid Market (51-1000 emp.)
Oct 01, 2017
 Source
Overall Rating:
4.0
KW
Kalie W.
Program Coordinator
Share
"Well Established for Social Media Connections"
What do you like best about Hootsuite?

being able to see everything all in one place - it is really convenient for me and my organization to be able to use the same platform to submit information to all our social media accounts.

What do you dislike about Hootsuite?

I still have to go to each platform to understand the analytics. I think it needs a more comprehensive and user friendly platform for looking and helping to plan successful social media.

What problems is Hootsuite solving and how is that benefiting you?

We were submitting different content to both our accounts - FB and twitter- and it was very ineffective. Hootsuite has allowed us to combine them and tackle all our social media in one place.

Mid Market (51-1000 emp.)
Sep 29, 2017
 Source
Overall Rating:
4.0
EK
Elizabeth K.
Marketing Manager
Share
"A must-have for social media managers."
What do you like best about Hootsuite?

Being able to schedule Twitter and Instagram posts in advance is so helpful and such a time saver. You can schedule Facebook posts on the platform, but Twitter and Instagram need to be posted in real time, so not having to come up with that content on the fly, and having Hootsuite reminders, is essential for a social media manager.

What do you dislike about Hootsuite?

Hootsuite's analytics and monitoring features aren't the best. I wish the analytics section was more user-friendly and that the reports were more in-depth and attractive, although there is potential.

What problems is Hootsuite solving and how is that benefiting you?

Time management and ensuring our social media content calendar is executed with timely posts going out every day. It's great to schedule social media content on my laptop and have all photos and text content sync to the Hootsuite app on my phone, so posting on nights and weekends is no longer an inconvenience.

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