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Hootsuite
Social Media Management Simplified
4.2
(4,140)
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Hootsuite Reviews & Product Details

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
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What are the pros and cons of Hootsuite?
Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
Data Export
Email Alerts and Notifications
Employee Engagement Metrics
Employee Feedback Collection
Employee Leaderboards
Employee Training Resources
Gamification
Hashtag Tracking
Integration with CRM
Mobile Access
Multi-language Support
SEO Optimization
Single Sign-On (SSO)
Social Listening
Social Media Integration
Third-party Integrations
User Activity Tracking
User Roles and Permissions
Hootsuite Media
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Hootsuite Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 24, 2025
Hootsuite Logo
4,140 Hootsuite Reviews
4.2 out of 5
Small Business (50 or fewer emp.)
Oct 24, 2023
 Source
Overall Rating:
5.0
Alissa D. avatar
Alissa D.
Cashier Customer Service
Share
"It’s the best"
What do you like best about Hootsuite?

Very easy to use I find it very useful. I appreciate the help you get when your stuck

What do you dislike about Hootsuite?

There isn't anything I don't dislike about it seeing as if your stuck they have the help centre

What problems is Hootsuite solving and how is that benefiting you?

You don't have to over spend to get all the accounts to link the help centre is amazing to use

Small Business (50 or fewer emp.)
Oct 17, 2023
 Source
Overall Rating:
5.0
NS
Nicole S.
Marketing Director
Share
"Easy-to-use, affordable social media scheduling and analytics tool"
What do you like best about Hootsuite?

Hootsuite is one of the easiest to use social media scheduling tools out there. It's one of my top choices for small to medium size businesses that are looking for an efficient, afforable tool. There are a variety of features to allow users the best social media scheduling options.

What do you dislike about Hootsuite?

There is a slight learning curve, like any tool. If you aren't social media savvy, you may want some extra training before jumping into this tool.

What problems is Hootsuite solving and how is that benefiting you?

With myself being the one person that handles our social media companywide, Hootsuite allows me to most efficiently use my time and gather all of the data I need to make the best social media marketing decisions for our B2B company.

Enterprise (> 1000 emp.)
Sep 29, 2023
 Source
Overall Rating:
5.0
SK
Sarah K.
Founder
Share
"easy platform to use, especially if you have multiple platforms"
What do you like best about Hootsuite?

i oversee 20+ companies with 3+ social media platforms, so this makes it easy to post

What do you dislike about Hootsuite?

i wish it were easier to edit posts that have been posted in hootsuite, versus going to the native site

What problems is Hootsuite solving and how is that benefiting you?

being able to post with ease on one platform, versus logging into various platform to post - keeps it organized

Small Business (50 or fewer emp.)
Sep 16, 2023
 Source
Overall Rating:
5.0
AF
Amanda F.
Founder
Share
"Powerful and simple tool for content administration and social media management"
What do you like best about Hootsuite?

I like that it provides the ability to edit copy for different channels. I love how easily you can reschedule posts and republish old posts. It also allows the use of AI to help generate content. I like that it provides training videos that are easy to understand, allowing for easier learning.

What do you dislike about Hootsuite?

The price can be high. There is a limit on the number of accounts that can be connected on the free platform. Sometimes it doesn't show posts in specific sections, such as mentions. We had some issues with scheduled posts not sending.

What problems is Hootsuite solving and how is that benefiting you?

This tool helps increase our efficiency by allowing us to schedule many posts at once. It allows us to schedule ahead and not have to worry about posting daily. It also allows you to duplicate posts to reuse them week after week. It allows us to track your analytics and see what's working.

Small Business (50 or fewer emp.)
Sep 01, 2023
 Source
Overall Rating:
5.0
ST
Stephanie T.
Founder
Share
"All in one"
What do you like best about Hootsuite?

The calendar view with all of my accounts & planned posts.

What do you dislike about Hootsuite?

I didn't like how you couldn't automatically post from an instagram profile to a facebook group. There was no way to connect the two.

What problems is Hootsuite solving and how is that benefiting you?

The time consuming back & forth between social media platforms & accounts.

Small Business (50 or fewer emp.)
Aug 26, 2023
 Source
Overall Rating:
5.0
Julie M. avatar
Julie M.
Home Carer
Share
"Excellent Social Media Management Platform"
What do you like best about Hootsuite?

Hootsuite is easy to use, I love the fact that all the platforms that I use can be shown on the same page and the publisher screen makes it so easy to see exactly what you publishing on each day at a glance. Moving posts is easy to do and is as simple as drag and drop , adding media is easy. It's just perfect !

What do you dislike about Hootsuite?

I haven't found one downside to this platform. It rarely has any downtime, it's very intuitive to use. Once your posts are published on the software, you can sit back and just let them publish! I haven't experienced a single problem with this software in the 7 years I've been using it.

What problems is Hootsuite solving and how is that benefiting you?

Running two seperate social media accounts I need to be able to plan what I'm publishing in advance and to be able to see all this on one page is fantastic. I work two months in advance so also being able to glance quickly and see what time and what subject today's Facebook and Twitter posts are about is also very helpful. The ease of the drag and drop to move a post to a new time is also another fantastic feature which makes it easier to edit and change posts.

Small Business (50 or fewer emp.)
Aug 03, 2023
 Source
Overall Rating:
5.0
Glynis P. avatar
Glynis P.
Member Board Of Trustees
Share
"small charity -big noise"
What do you like best about Hootsuite?

The interface is reasurringly consistent and easy to get to know. Love the choice - but not too many choices!- of views. Beng able to see each post, to each platform on a visual timeline easily wihtin my laptop screen really helps all those unconscious judegments -"are there too many posts today? or 'hmm Ive used that picture too many times'. Our tiny tiny team running an important heritage visitor site doesnt have the time, nor inclination, to delve deep into analytics and long term insights, but Hootsuite enables you to find out just enough of how your doing, without 'over techinicalising ' it. Boosting posts is also sooooooo much easier than on 'other' platforms and the 'boost all posts' is absolutely ideal for our level of operation. Just waiting for Threads to be added now ..

What do you dislike about Hootsuite?

Not a lot to dislike. Grammarly really annoys me and would like to turn it off permanantly - but havent had time to see if its possible. the AI option was fun to try- but not enough to pay for it yet Wish the planner had a quicker way of creating placeholder posts All the other irritations come from the orginating platforms changing their processes- but Hootsuite always communicates that really well.

What problems is Hootsuite solving and how is that benefiting you?

Our heritage charity is dependent on building visitors and users via, literally hundreds of, events and activities. Marketing and social media is only one part of our 'team's roles, so having an easy to learn, reliable and visually helpful tool like Hootsuite enables us to make our tiny voice make a really big noise .

Enterprise (> 1000 emp.)
Aug 03, 2023
 Source
Overall Rating:
5.0
Tanya V. avatar
Tanya V.
Program Manager, Online Student Services
Share
"New user great results!"
What do you like best about Hootsuite?

I like the ability to schedule posts in advance. I have also appreciated being able to see all of my posts coming up and also the new feature that will help us generate content!

What do you dislike about Hootsuite?

I wish I had more time to dig deeper into the features offered by Hootsuite. I use it for small projects but would like to learn more about the other features offered!

What problems is Hootsuite solving and how is that benefiting you?

I like being able to see all of my social media platforms in one area and also being able to schedule posts!

Small Business (50 or fewer emp.)
Aug 03, 2023
 Source
Overall Rating:
5.0
Victor L. avatar
Victor L.
Ceo
Share
"Hootsuite is my first tool for managing social networks"
What do you like best about Hootsuite?

View and manage different social networks in an organized manner, according to the criteria I need without having to switch between user accounts. That saves me a lot of time and effort

What do you dislike about Hootsuite?

Hootsuite has a free plan that has certain limitations, but in the advanced plan the functions are extended and there are practically no limits. Everything will depend on the user's needs. We really miss the Hootlet extension for the Chrome browser!

What problems is Hootsuite solving and how is that benefiting you?

Efficiently manage the social networks of our agency and our clients, from one place of optimal and personalized according to our needs. Able to provide response to messages and interactions generated by publications in each social profile, including the allocation and delegation to our team as well as generate frequent reports for performance analysis

Small Business (50 or fewer emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
Alistair N. avatar
Alistair N.
Strategic Operations Manager
Share
"Why I like Hootsuite."
What do you like best about Hootsuite?

Everything under one roof no need to have diffrent products. I use Hootsuit as my go to product for all my Social Media Posts. My favorite is Schudule for later.

What do you dislike about Hootsuite?

A little bit of tweaking around reports. Plus a tie in with Canva

What problems is Hootsuite solving and how is that benefiting you?

My Social Media posts plus Analytics i can check on whether weekly or monthly on and Scheduling ahead.

Small Business (50 or fewer emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
SM
Stepphone M.
Founder
Share
"SF Agency"
What do you like best about Hootsuite?

Ease of use, easy to find content and professional

What do you dislike about Hootsuite?

Limited material, I'd like to see more option

What problems is Hootsuite solving and how is that benefiting you?

Helps me to reach the masses and keeps our agency top of mind

Enterprise (> 1000 emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
AC
Ariel C.
Founder
Share
"Most user friendly social management tool EVER!"
What do you like best about Hootsuite?

Being able to switch out elements of one post to fit multiple platforms like editing a photo differently or using another link! From the start it was so easy to use and I felt like a pro.

What do you dislike about Hootsuite?

The only thing I don't like is that you can't assign Amplify members already existing company posts, I wish the amplify platform could be used in a way where senior leadership members already had pre written comments and re posts for existing company posts.

What problems is Hootsuite solving and how is that benefiting you?

Hoot suite cuts my social post scheduling time down so low. It makes it incredibly easy to schedule out months of posts at a time which leaves me more time out of my week to work on strategy.

Small Business (50 or fewer emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
Kimberly B. avatar
Kimberly B.
Social Event Chair
Share
"Seamless integration"
What do you like best about Hootsuite?

Cross posting functionality and scheduling posts.

What do you dislike about Hootsuite?

I would like to be able to add more social accounts that actually post. I am not able to post directly to my business account on LinkedIn.

What problems is Hootsuite solving and how is that benefiting you?

I am able to cross post and schedule posts.

Small Business (50 or fewer emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
H.
Hawaiiverse .
Founder
Share
"New Upgrades to Hootsuite are Awesome!"
What do you like best about Hootsuite?

Hootsuite is an all in one resource to plan, review, post on all of our social media plaftforms.

What do you dislike about Hootsuite?

Something that would be cool to implement is allowing collab features on certain platforms (ex: Instagram)

What problems is Hootsuite solving and how is that benefiting you?

I am able to plan and post content efficiently throught Hootsuite.

Mid Market (51-1000 emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
LC
Laine C.
Social Media Strategist
Share
"Excellent social media management solution"
What do you like best about Hootsuite?

Scheduling all our posts has never been easier with Hootsuite! I have been using Hootsuite since 2015 and it has only gotten better since. I appreciate the addition of the AI tool. The analytics are also easy to comprehend and share with stakeholders!

What do you dislike about Hootsuite?

Not being able to tag IG accounts within Hootsuite is a major downside. 100% of the time, I need to edit the post once it's been posted just to tag relevant users. Being able to tag a collaborator for IG posts would be a godsend as well! Customer success agents could use some improvement as far as timeliness with their responses.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite is helping my efficiency and workflow with the newly launched OwlyWriter AI tool. What would cost me 1 hour of work drafting copy now only takes me up to 15 minutes to repurpose past successful content.

Enterprise (> 1000 emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
LR
Lea R.
Founder
Share
"Hootsuite makes your social posting life easy!"
What do you like best about Hootsuite?

I love the schedule ahead feature for placing my posts for the week ahead of time. Set it and forget it! also, monitoring your streams in a one stop manner on the platform vs. toggling through browsers is super helpful.

What do you dislike about Hootsuite?

The only thing I don't like is not being able to tag people or businesses with differing handles on Facebook vs. Instagram vs. Twitter. You end up having to post multiple times if the person/businesses handles aren't the same across all.

What problems is Hootsuite solving and how is that benefiting you?

Monitoring and posting to our Facebook, Instagram and Twitter pages simulatenously instead of toggling through browers constantly thorughout the day. Helps tremendously with time management.

Small Business (50 or fewer emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
AA
Audry A.
Founder
Share
"Amazing platform"
What do you like best about Hootsuite?

I love how everything is easy to use. It is a great platform that allows you to make multiple post at the same time and manage the engagement of those post. Amazing!

What do you dislike about Hootsuite?

The platform was amazing overall. The only downfall is that I was not able to delete or edit post on live time. I had to go to another platfrom to fix these errors.

What problems is Hootsuite solving and how is that benefiting you?

This platform is help;ing others manage their business accounts to make things easier for the consumer. It was very beneficial to have everything in one place just for visibility and clarity.

Small Business (50 or fewer emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
TP
Thomas P.
Founder
Share
"Hootsuite"
What do you like best about Hootsuite?

It is very user friendly! I have not experienced any issues.

What do you dislike about Hootsuite?

The most recent update was a little hard to use at first, otherwise I have enjoyed Hootsuite.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite is making it easier for me to remember and use my social networks for our State Farm Agency. I can post out a few days if there is ever a time where our office won't be in or if I specifically will not be in.

Small Business (50 or fewer emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
Camille S. avatar
Camille S.
Independent Consultant
Share
"Works great to share on social media"
What do you like best about Hootsuite?

It is easy to share products on social media

What do you dislike about Hootsuite?

Not being able to share directly to my vip group.

What problems is Hootsuite solving and how is that benefiting you?

Scheduling post to my social media made easy, direct publishing to Instagram. And great customer training.

Mid Market (51-1000 emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
RG
Rosie G.
Founder
Share
"Business made easy"
What do you like best about Hootsuite?

The ability to work form my iPad or phone and schedule my post easily and time efficient.

What do you dislike about Hootsuite?

The maximum upload amount of photos that can be uploaded.

What problems is Hootsuite solving and how is that benefiting you?

At the moment none. Yet!