Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.
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Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone |
Training | Documentation |
Languages | English |
The best part of using Hootsuite was the easy of logging all of my companies personal and social posts. I havve used other applications like this in the past, but this one's overall ease of use stood out from the rest of the pack. As time went on, it became easier and easier and basically instinctual to use. I would recommend to others because this is a solid program.
This was one of the first applications of its kind that I used and the first time user impression was that it wasn't as user friendly as I'd like, just at first. Scheduling my first social posts as a first timer instantly became difficult because there was not an opportunity for me to go through any type of tutorial. The beginning stages was really just me guessing how to schedule things.
My main use for the program was that it made all of my social media scheduling so much easier than just doing it directly on any of the social media sites. Its usability and ease of teaching other coworkers the program was easy as well. Overall benefits is that it does wha it says and you really can't ask for much more than that. We opted to use the basic package version of the program and I think for what we were going for, it really worked the best.
Hootsuite is an excellent tool for any social media manager. At it's cheapest (free), the program allows for 3 social media platforms (i.e. 1 Facebook Page, 1 Twitter, 1 Instagram) and up to 30 scheduled posts per day. In its pay-for plans, the platform opens the cap on scheduled posts, allows for additional social media accounts, and ups its list of features.
General frustration (but more on the part of Instagram than with the Hootsuite software) -- Instagram posts can be scheduled and simplified with Hootsuite, but a human with a phone still has to be the one to create and post the Instagram image and caption at the desired time. Want something to post at 3 AM in the morning your time on Instagram? Someone needs to be awake to do it.
Hootsuite absolutely allows for better, more meticulous management of our business's social media accounts. The ability to schedule, oversee and manage social media all from one convenient screen is invaluable. In addition (for management teams), there is a feature for post approval, allowing for a second set of eyes before a post is submitted. In addition, the analytics features (even those at the free level, although these are also beefed up with payment) are an asset to be able to monitor the interactions and engagement with our platforms and posts.
The ease of scheduling bulk posts and moving around posts.
There are some system glitches. The layout could be updated as well.
It’s really easy to connect all the social accounts and manage them in one place.
A true leader in all social media management software. Being able to manage our social media accounts from one location. The ability to create custom streams with the content needed in order for me to be able to work efficiently is the best.The built-in link shortener is a lifesaver.
It's not very cost effective and many of the plug-ins either don't do what they claim to do or are difficult to use.Too many navigations between modules . dislike HootSuite's mobile app as it is constantly crashing and loading slowly.
We are using Hootsuite to manage our multiple twitter account. Targeting audience and being connected to the relevant keywords is really simple here.
Hootsuite is a fairly comprehensive platform with a lot of integrations that makes it simple and easy to schedule posts and content across multiple social media platforms. The analytics tool is also fairly adept at providing a nice overview of your followers' engagement. It's fairly easy to assign tasks to other team members as well.
The interface could be a bit sleeker and more intuitive, especially on the content publishing and curation side of the equation. Some of the more advanced functions are also pretty costly, and can add up quickly.
Hootsuite is great for content marketing, it is very useful to have the capability to schedule out weeks or months of content across multiple platforms in advance, and it is simple to go back in and edit the posts if needed. That is a huge timesaver for our business, where we do not have time to make posts on all of our social media channels every day. With Hootsuite, we can schedule it and not have to worry about it being posted in a timely manner. It is also great to go back in and look at analytics over time to see what types of content and what times of day work best for our company and our audience engagement.
Though it has been a while since I used it, Hootsuite was relatively easy to use and most useful for Twitter.
On rare occasions where I needed assistance, or made a mistake, it seemed difficult to find live support. Also, while Hootsuite was helpful to schedule posts on Twitter, Facebook's scheduling tool was actually more convenient and easier to use.
At the time, we primarily used Hootsuite to post to social media during off hours, mostly weekends.
I like that hootsuite offers a one stop shop to keep track of social media. It is nice not to have to look separately at twitter, linkedin, instagram.
The app doesn't have the best setup for how to understand what is going on with the different sites.
I use it to keep updated on social media. I am not sure exactly how to expand upon our problem solving usage, but it is a nice tool.
Hootsuite takes nearly every single social media outlet and puts it all in one simple dashboard. This makes controlling your posts and scheduling much much easier. There are times where I do not work and can still schedule posts on all medias with a simple touch of a button. Another neat feature is that once you log in, a tiny hootlet caption pops up over any images you encounter over the web with options to share that picture on any platform.
The only thing I dislike is that it may seem hectic at first, and you have to pay to upgrade. The free version comes with a decent amount of features however it would be great to have at least the "professional" additions included in the free package including bulk scheduling and real time analytics. However if you are using Google Analytics alongside Hoot suite, you have a complete marketing tool at your disposal.
Hootsuite solves all marketing issues by simplifying the process and making it easier for users to keep their followers updated. Social media marketing becomes extremely simple with HootSuite. There are many benefits of using Hootsuite. The amount of time saved plus the ease of use make it the perfect go to application for marketing.
Free service offerings are robust and useful. The paid services expand capabilities. Intuitive functionality, great online support and training. Easy to use and schedule. Robust reporting.
There is not much about Hootsuite to dislike.
Monitoring and scheduling for multiple social streams, great reporting options. I have used both the paid and free tools.
Great for scheduling tweets, community management, and trend monitoring.
The interface could be a bit better to look at but overall it is a great product.
Community management, posting consistency.
It is a simple platform to maintain multiple social media accounts across different platforms.
Although there is an Instagram feature, it is not the best scheduler. I use a separate platform for this.
Scheduling posts, communication, analytics.
I like the ease of managing multiple social media accounts from one place.
I don’t like having to go into Instagram to copy post.
It’s definitely a time saver.
It's easy to use and understand. I like how once you create and set a time for the post, you don't have to worry about it any longer.
Has to be updated to fit the new Instagram features. For example, multiple pictures in one post.
We were able to manage the social media accounts of many different clients. Makes it easy to post so that you don't have to worry about doing it later.
Makes posting across multiple social media platforms so easy!
Posting multiple photos in one Facebook post is too difficult to do.
scheduling is easier, messaging is more differentiated based on the platform
I like how I'm able to use Hootsuite to keep up my online presence when I'm not able to get to a computer or an iPad, or while on vacation. I also like how they offer free online training on how to utilize the ass.
Hootsuite is not as intuitive as some of the other social media posting apps. But once you start to play with it it becomes easier.
I like being able to set up a couple days in advance for an event and have hootsuite post reminders to my audience about different details for the event.
In the "listening" feature on Hootsuite, I'm able to monitor trending hashtags, as well as keep up to date on industry trends.
At the moment, I dislike how the calendar feature is not more front and center on the dashboard.
Hootsuite has allowed Serro to better understand what is being discussed within the SDN/NFV industry. We have realized the benefits of increasing our social media followership and engagement.
Hootsuite is so nice when you're working with multiple social media accounts with multiple companies. It's quick and efficient.
There are so many platforms popping up that people are jumping on board with. I think there should be a way to manually add platforms that aren't available.
It saves a lot of time. Switching back and forth between accounts and managing passwords is a disaster.
I like that they have a freemium version to use without any costs
I don't like that we can only schedule out 30 posts at a time now, they recently changed from unlimited.
I needed an effective solution to schedule out social posts multiple times daily.
being able to see everything all in one place - it is really convenient for me and my organization to be able to use the same platform to submit information to all our social media accounts.
I still have to go to each platform to understand the analytics. I think it needs a more comprehensive and user friendly platform for looking and helping to plan successful social media.
We were submitting different content to both our accounts - FB and twitter- and it was very ineffective. Hootsuite has allowed us to combine them and tackle all our social media in one place.
Being able to schedule Twitter and Instagram posts in advance is so helpful and such a time saver. You can schedule Facebook posts on the platform, but Twitter and Instagram need to be posted in real time, so not having to come up with that content on the fly, and having Hootsuite reminders, is essential for a social media manager.
Hootsuite's analytics and monitoring features aren't the best. I wish the analytics section was more user-friendly and that the reports were more in-depth and attractive, although there is potential.
Time management and ensuring our social media content calendar is executed with timely posts going out every day. It's great to schedule social media content on my laptop and have all photos and text content sync to the Hootsuite app on my phone, so posting on nights and weekends is no longer an inconvenience.