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Hootsuite
Social Media Management Simplified
4.2
(4,140)
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Hootsuite Reviews & Product Details

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
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Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
Data Export
Email Alerts and Notifications
Employee Engagement Metrics
Employee Feedback Collection
Employee Leaderboards
Employee Training Resources
Gamification
Hashtag Tracking
Integration with CRM
Mobile Access
Multi-language Support
SEO Optimization
Single Sign-On (SSO)
Social Listening
Social Media Integration
Third-party Integrations
User Activity Tracking
User Roles and Permissions
Hootsuite Media
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Hootsuite Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 25, 2024
Hootsuite Logo
4,140 Hootsuite Reviews
4.2 out of 5
Enterprise (> 1000 emp.)
Feb 07, 2024
 Source
Overall Rating:
5.0
Glenn L. avatar
Glenn L.
Partner Community Manager
Share
"Hootsuite keeps me connected and on time"
What do you like best about Hootsuite?

Hootsuite enables me to be sure that I am consistent and regular in my social sharing. By scheduling all my posts I am always on time and am sure that my followers are kept up to date and informed

What do you dislike about Hootsuite?

Can't find much I don't like! It always meets my expectations

What problems is Hootsuite solving and how is that benefiting you?

Analytics are very important in my job. By knowing what ois working best (and what isn't) I can be sure that I'm providing content that is valuable to my readers

Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
GP
Gabriela P.
Founder
Share
"Makes Scheduling and Reporting Easy"
What do you like best about Hootsuite?

I love how easy it is to schedule. Especially the calendar view. I also love the recommended times to post, that saves a lot of time for us, since we're a marketing agency. I also love the reporting. I can pull up a report 5 minutes before a meeting and it will seem like we took a lot of time building it out. It's also super easy to teach other people how to use.

What do you dislike about Hootsuite?

Sometimes the accounts disconnects, and I feel that there is not enough notification about that.

What problems is Hootsuite solving and how is that benefiting you?

It's solving the issue of manual labor. I don't want to hire someone to exclusively be posting manually every day. It makes no sense. It also makes analytics easy, showing my clients a wholistic view of their digital presence.

Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
SS
Stephanie S.
Director Of Marketing And Member Outreach
Share
"Easy scheduling, tracking and data gathering of social media. Saves Time!"
What do you like best about Hootsuite?

The platform is easy to use and intuitive for those who are not familiar with the program. Schedule multiple e-mails at once and track conversions all in one place. Data pull is easy to register your ROI.

What do you dislike about Hootsuite?

Having to edit each individual social platform once the message has been launched in the program.

What problems is Hootsuite solving and how is that benefiting you?

I have no issues that Hootsuite is solving. They just make posting and managing social easy.

Enterprise (> 1000 emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
KG
Kayla G.
Founder
Share
"Hootsuite is the key to helping your success come faster!"
What do you like best about Hootsuite?

I am currently managing 15 different accounts so time-saving is one of the most important keys to maintaining each profile. When I was introduced to Hootsuite, it was a breath of fresh air. Notifications. messages, analytics, and scheduling on one platform have been fantastic. It is safe to say I use Hootsuite each and every day. Anytime I needed help, the customer service has always been great as well.

What do you dislike about Hootsuite?

My absolute only dislike would be that sometimes my Facebook notifications don't pop up. Sometimes even if they do come up, it is not until later.

What problems is Hootsuite solving and how is that benefiting you?

Managing each profile on one tab rather than many open tabs on my computer & wasting time clicking around.

Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
JP
Jacalyn P.
Founder
Share
"We love using Hootsuite for Analytics & Planning!"
What do you like best about Hootsuite?

The most helpful thing about Hootsuite is the planning capabilities along with the analytics performance measurements. It has helped us make more strategic decisions.

What do you dislike about Hootsuite?

I wish we could schedule stories on Facebook.

What problems is Hootsuite solving and how is that benefiting you?

Posting when we are not in the office. Trying out different posts, and seeing what works based on Analytics.

Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
AB
Alejandra B.
Founder
Share
"Made Social Media Posting So Much Easier"
What do you like best about Hootsuite?

I love how I can schedule things ahead of time and how many accounts I can schedule for postings. It's made things much more convient so I can schedule things for my account a month in advance if I wanted to. It was so hard before to post things manually and set time aside, now I can save time.

What do you dislike about Hootsuite?

I think it would be more convient to be able to shape things into a format for Instagram when I schedule things for Facebook and Instagram.

What problems is Hootsuite solving and how is that benefiting you?

It's helping me keep our social media pages active and up to date with the latest things happening.

Enterprise (> 1000 emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
AS
Abdollah S.
Founder
Share
"Financial Security Advisor"
What do you like best about Hootsuite?

simplifying and scheduling social media management.

What do you dislike about Hootsuite?

I can not schedule content simultaneously on different social media via mobile.

What problems is Hootsuite solving and how is that benefiting you?

Timing and making content and 100 other things.

Mid Market (51-1000 emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
RS
Rafael S.
Founder
Share
"My experince woth hootsuite has been exellent!"
What do you like best about Hootsuite?

I like that I can schedule my posts, I can dedicate one day to post for the week and not have to worry about it till the following week.

What do you dislike about Hootsuite?

What I do not like, is that some social media only take certain-sized posts, Through Hootsuite I have to go back and resize my photo, and at times it delays the work I can do. Through the main social media account, it resizes it for you, whereas hootsuite does not and won't publish until it is.

What problems is Hootsuite solving and how is that benefiting you?

It is solving time management when it comes to social media engagement.

Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
MB
Marlee B.
Founder
Share
"It has been a game changer for the small business that I work for. I’m able to see all my analytic ."
What do you like best about Hootsuite?

being able to analyze against competitors

What do you dislike about Hootsuite?

posting stories on meta-platforms is hard.

What problems is Hootsuite solving and how is that benefiting you?

It's hard to make sure I have all my analytics. And that I'm posting regularly. It's nice to have them in one place.

Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
JB
Janis B.
Founder
Share
"Hootesuite Rules!"
What do you like best about Hootsuite?

I enjoy the ease of making posts for our agency each week- sometimes I am short of time to make organic posts so I can always rely on the stock posts for our company to schedule and plan for the week ahead. It is easy to implement our seasonal message, the customer support is fabulous/ I use Hootsuite weekly and sometime daily- the number of features I can use to personalize my message are endless and I have not had a problem even after one year integrating our company message during differen campaigns.

What do you dislike about Hootsuite?

I have not found any real downsides yet after a year of use.

What problems is Hootsuite solving and how is that benefiting you?

I can stay in touch with all of my agents social media sites and keep the information fresh on a weekly or even daily basis. I go to one site ( Hootesuite ) and I am instantly connecting with our customers on 3 different platforms. This even feeds into our website and helps to keep that content fresh and on the top of the search results.

Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
David L. avatar
David L.
Golf Photography
Share
"The Power of Hootsuite"
What do you like best about Hootsuite?

Hootsuite enables me to push information to various Social Media containing vital information.

What do you dislike about Hootsuite?

I have found no dislikes regarding the use of Hootsuite.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite is a quick way to hit various Social Media

Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
AS
Amy S.
Founder
Share
"Hootsuite Is the Perfect Too l for Small Non-Profits"
What do you like best about Hootsuite?

The easy posting interface, the calendar views, the AI feature (don't use a ton, but when I do it's been very helpful), the "duplicate" feature as I promote training and like to post on weekends, evenings in addition to the business day. Helpful not to redo it from scratch each time.

What do you dislike about Hootsuite?

I honestly cannot think of anything at the moment.

What problems is Hootsuite solving and how is that benefiting you?

To be able to post to all three platforms in one shot, to view the calendar at a glance to see where I have "holes" in content, to plan out in advance my social media calendar while allowing for last minute additions as things invariably change.

Mid Market (51-1000 emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
RM
Rachel M.
Founder
Share
"Very Organized Social Media Managing Platform"
What do you like best about Hootsuite?

My favorite part about Hootsuite is how EASY it is to use!! Everything is in an easy-to-use layout, and the analytics are more than easy to read. It's so easy to pull what I need to in a report and export it very quickly.

What do you dislike about Hootsuite?

In my opinion, the only downside to Hootsuite is the price.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite solves the problems of getting analytics from each platform. It saves so much time when going through the approval process.

Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
JL
Jonita L.
Founder
Share
"Hootsuite makes my job easier!"
What do you like best about Hootsuite?

It's so easy to use and cuts my time in half when posting on all of our social media accounts.

What do you dislike about Hootsuite?

I haven't ran into any issues since being a customer.

What problems is Hootsuite solving and how is that benefiting you?

I can complete the tasks of posting to all of our social media page in no time. This is beneficial because I have so many other duties to complete and it helps out alot.

Small Business (50 or fewer emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
Christopher C. avatar
Christopher C.
Member
Share
"OUTSTANDING tool for every small business"
What do you like best about Hootsuite?

As a small business, we market on multiple social channels, Hootsuite allows us to do it all at one time! I do a video, I upload it and then pick five (5) different account types to launch it too all at once.

What do you dislike about Hootsuite?

I do not like that we can only do 1 Twitter account at a time..Boo..

What problems is Hootsuite solving and how is that benefiting you?

It gives us the ability to speed up our promotions as well as to post to 5 social accounts at one time multiple times a day.

Enterprise (> 1000 emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
Argenis P. avatar
Argenis P.
Senior Territory Manager
Share
"Excellent Experience, very Powerful, and easy to use"
What do you like best about Hootsuite?

The best Assistant and guidance to post on social media. I use it to schedule posts on my blogs on LinkedIn. It is a very productive tool!

What do you dislike about Hootsuite?

Having the student version, there are some limitations of AI tools to use and a limited number of scheduled posts.

What problems is Hootsuite solving and how is that benefiting you?

Schedule posts in advance and guidance

Enterprise (> 1000 emp.)
Jan 28, 2024
 Source
Overall Rating:
5.0
Sylvia S. avatar
Sylvia S.
Senior Digital Content Specialist
Share
"I use it daily!"
What do you like best about Hootsuite?

Hootsuite's exceptional customer service stands out to me, which has left a lasting impression. My direct contacts with their support team contribute significantly to my positive experience with a tool I use daily. Hootsuite's user-friendly interface makes it accessible for social media beginners and experts, offering a seamless experience. Additionally, I value the regular updates they provide, which keep me informed about the latest features and improvements and enhance the overall usability of the platform.

What do you dislike about Hootsuite?

One drawback I've encountered with Hootsuite is the occasional limitation with the tag feature, especially on Twitter. There are instances where I can't use the tag feature, and I'm forced to either run the tweet as is or post it in real time. I've experienced a similar issue with LinkedIn, although they are actively addressing this concern.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite helps me with time management. The scheduling feature allows me to plan my weeks with holidays, recognitions, etc., without completing everything in one day.

Small Business (50 or fewer emp.)
Jan 12, 2024
 Source
Overall Rating:
5.0
AG
Arun G.
Founder
Share
"Hootsuite is a great tool for managing social media activities."
What do you like best about Hootsuite?

From someone who deals closely with financial aspects, I find Hootsuite to a great management tool for our social media outreach. The dashboard is very intuitive and thus takes the ease in monitoring various marketing campaigns to a greater level. Our human resources team is, therefore, able to respond promptly whenever customers ask questions; this is also a useful feature. I especially like the scheduling feature, as it allows keeping our social media timelines organized without spending hours monitoring them. Notifications are a great way to ensure that we don’t miss any important updates.

What do you dislike about Hootsuite?

Nonetheless, there are areas in Hootsuite that could use some improvement. Some features, at least the ones advanced enough, are gated behind more expensive plans. This might be a little annoying given that there are cheaper alternatives that provide the same functionalities. Apart from this, the fees of such plans can amount to a substantial sum, which is another important point for smaller enterprises.

What problems is Hootsuite solving and how is that benefiting you?

Over the past two years, Hootsuite has been transformative in organizing our online presence. It addresses the issue of effectively managing numerous social media accounts. It’s been a significant advantage of ours where we have focused more on financial planning strategically and avoided getting involved in social media management.

Small Business (50 or fewer emp.)
Dec 26, 2023
 Source
Overall Rating:
5.0
RF
Renan F.
Support Analyst
Share
"Hootsuite Review"
What do you like best about Hootsuite?

Analytics, Streams, Ampyfi, Planner I've been using Hootsuite for over 2 years and it fits perfectly as a solution for social media management and customer service operations.

What do you dislike about Hootsuite?

I believe it is a platform that suits me perfectly and therefore there is nothing I don't like.

What problems is Hootsuite solving and how is that benefiting you?

Inbox 2.0 helps us quickly identify problems using keywords and map important issues for a quick solution for our customers.

Small Business (50 or fewer emp.)
Dec 19, 2023
 Source
Overall Rating:
5.0
WF
Walace F.
Analista
Share
"Great platform for SAC"
What do you like best about Hootsuite?

What I like about the platform is the scheduling of posts, I can schedule all my posts and plan for a future event without delay

What do you dislike about Hootsuite?

There are no negative points, it perfectly meets my needs and those of my clients.

What problems is Hootsuite solving and how is that benefiting you?

Some crashes and bugs that have been optimized