Hootsuite Reviews & Product Details

The range of tools and services offered under your account.

Too expensive for "small" users and a little tough to get around and find what you need.

Foreward planning of posts on multiple platforms.

I liked the comprehensive nature of Hootsuite, including its monitoring tools for social media management.

I disliked how the dashboard was laid out, as it could feel very overwhelming and hard to digest because of how the information was organized.

We used HootSuite largely for social monitoring, which was incredibly helpful in spotting customer service issues, as well as conversations where we could be helpful.

It is such a time saver to be able to create one post and post it across all platforms in one go. It is also crucial to be able to schedule posts ahead of time rather than on the fly.

I do wish there was the option to create a post, but schedule for varying times in each platform instead of all at once. I also wish there was a better way to compare results on a single post to stack up to how it is doing on each individual platform.

It is a total time saver to be able to create posts in one space to promote across all channels. It is also great to be able to create a batch in bulk to schedule for future times.

Easy to navigate and understand. Schedule multiple posts at the same time. Customer support is extremely helpful.

Previewing posts isn't seamless across the channels when you are scheduling. Free version features are limited.

Easily schedule posts well out in advance.

The calendar/schedule view- which allows me to see what content is scheduled to be posted, and when. This lets us get a high level view super quickly, and not have to click everywhere.

I'm picking nits here, but I find the UI/UX to be underwhelming. Don't get me wrong, it functions FINE, I jus tthink the flow of where to click is unintuitive. For example, I can view my drafts in ~5 clicks, but only because I know where to look.

Hootsuite allows MULTIPLE people to collaborate on managing our social streams. Without Hootsuite, we'd need a constant chat of what we're thinking of posting when, and doublechecking that we aren't doubleposting.

Simplifies posting across social media in one go.

Some bugs, doesn't post exactly the same as the apps themselves.

It allows my library to deploy the job of posting across multiple users in a way they can schedule so that we have consistent presence on social media.

You can schedule everything in one place

Twitter can't be scheduled ahead of time

Problem solved is signing into multiple platforms to post to social media

Hootsuite's free tier, especially for people new to social media management or learning how to operate a professional social presence, is a very effective starting point with robust features

The lowest paid tier of Hootsuite's service does not provide much additional value compared to other services. Reporting and listening tools are useful but not enough to justify cost.

Hootsuite is currently being used as an educational tool for students and new professionals to get used to a social media management environment, as well as for accessing their strong Academy of knowledge and certifications. Their higher education offerings are very robust

Direct connections to most platforms, especially LinkedIn. Good resources for questions and a helpful blog.

Very clunky and not user-friendly, particularly for Instagram. The free version does not allow testing for many features, particularly analytics.

On a budget, using the free version to start out with is a great intro to scheduling and optimizing social posts.

Easy to schedule and view posts for social channels

Analytics could be a little more in-depth

Scheduling client posts ahead of time

We use it for Social Media posts and Customer service. It is user-friendly and their customer service is great.

we can use it easily for Instagram :( also, it does not break the post if the Twitter post is more than limited characters, so we have to post it natively in those scenarios :(. Then, the system does not recognize the native posts :( also, the reports are not very user-friendly :(

- post on multiple channels at once - schedule posts in advance - review mentions and reply

Hootsuite is a valuable tool for managing client's social profiles and content. The analytics integration is very helpful and makes planning and execution seamless.

It is a basic tool, it's quite clunky and hasn't really advanced like some of the other social management tools that are on the market. It wouldn't be my top choice given what else is on the market.

It is a decent price for a reliable tool. It is pretty basic in its capabilities but it does the job for posting and management of social content.

I really like the easy access to different streams and having all the platforms I use in one place. I like that recently they have also added recommended times as well.

I really wish that they would allow multiple pictures to be posted on Instagram and also videos. They have a reminder that helps you remember to post to Instagram but you still have to have the images on your own mobile device. It's literally just a reminder. I think that it's something that can be made more efficient.

I'm solving posting to my social media channels at one time in a more efficient manner.

If you can think it, Hootsuite has it. It’s such a behemoth when it comes to capabilities on a large scale for posting, reports, hashtag monitoring etc. Mostly anything having to do with tracking and making strategic decisions based on data. This is the perfect product for that.

If you have the budget (non-startup essentially) and time to solely dedicate to your social media then Hootsuite is perfect for you. If you’re one person juggling multiple responsibilities across departments, you can use free services that do the same thing just on a smaller scale. All Hootsuite does is save you the time of mass posting, aggregating, and metric measuring.

If you’re looking to get multiple posts out across multiple platforms with advanced metrics, then this is for you. If not I would consider something smaller. Overall it's an incredible tool that helps identify where you excel and what you could be better at. For emerging large businesses, your socials can be a critical leveraging point and Hootsuite is perfect for understanding where you fall.

I love being able to customize links we share from our company's page--using different images, headlines, and teasers. You can't do this through Facebook anymore, and I think it makes a big difference in marketing. Hootsuite is pretty easy to use overall. I like how you can customize your dashboards to whichever streams you want to see--posts, scheduled, messages, etc.

If you schedule a post across multiple pages at once and want to go back and edit it, you can't do it at one time. You have to go to each individual page to change--very time-consuming. It also sometimes has bugs where it just doesn't post our scheduled content. You can only have a few users before having to pay more, which is probably comparable to other social software, but still kind of a bummer.

Our team of three can easily see what's been scheduled across ~15 Facebook and Insta accounts. We can customize links to Facebook, and monitor messages that come in. This is especially helpful if there's a "crisis" message we've posted that we want to be able to quickly monitor all responses to in one place. It's helped us organize our social feeds.

It's easy to figure out. Very user-friendly

I've seen other programs with other companies I've been with that had more features.

I like that I can post for the day and be done.

Hootsuite enables me to monitor multiple feeds in real-time, which helps me stay current. I can quickly respond to customer enquiries and keep users informed across all platforms with just a few clicks.

I would like the option to search in 'my tweets' in 'my published and scheduled' within the streams view. I can search using the magnifying glass icon within the 'mentions' stream and additional twitter streams but this option seems to be unavailable from 'my tweets'.

I am able to help customers by sharing real-time information.

The ability to schedule multiple posts at once. I wish it did more for only one person instead of a huge team. The feature to download reports is a huge asset to me.

My connection to certain apps like Instagram is lost frequently. I also wish I could publish stories on IG without having to use my phone. I also wish there was a feature to see the analytics without having to involve a whole team - I'm the only person to use this because I'm a team of 1 (one).

Time! It's a huge time saver and it also shows my boss a layout of the earned media attention through social. It's almost like a proof of performance.

Hootsuite makes it easy to manage multiple social media platforms in one place.

Managing LinkedIn posts through Hootsuite is difficult--they don't show up quite right, and there's not the ability to tag people in a post through Hootsuite.

Gives us the ability to post to Instagram from a computer (otherwise not possible through the Instagram platform) as well as schedule posts ahead of time to post. Helps us to keep our branding messages consistent across Facebook and Instagram.

I like being able to have multiple social media accounts and schedule content, which in turn saves myself and my team a significant amount of time and entry when it comes to social media content. This allows us to spend more time on engagement on each platform, which ultimately benefits our results.

Limitations with Instagram- tagging and multiple photos not available Limitations in general- promoting and boosting posts Limitations make it so that Hootsuite is not able to be a one stop shop for scheduling, promoting, and analytics

Saving time with scheduling most of our social was key for us. We also enjoy being able to have access to Hootsuite's reporting and analytics, which helps us to identify areas of opportunity and growth for our social media platforms. Other similar products have a far less robust system, so what Hootsuite offers is a great value for us!