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Hootsuite
Social Media Management Simplified
4.2
(4,140)
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Hootsuite Reviews & Product Details

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
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Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
Data Export
Email Alerts and Notifications
Employee Engagement Metrics
Employee Feedback Collection
Employee Leaderboards
Employee Training Resources
Gamification
Hashtag Tracking
Integration with CRM
Mobile Access
Multi-language Support
SEO Optimization
Single Sign-On (SSO)
Social Listening
Social Media Integration
Third-party Integrations
User Activity Tracking
User Roles and Permissions
Hootsuite Media
Hootsuite video thumbnail
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Hootsuite Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 09, 2025
Hootsuite Logo
4,140 Hootsuite Reviews
4.2 out of 5
Small Business (50 or fewer emp.)
Jul 24, 2017
 Source
Overall Rating:
4.0
SR
Shannon R.
Independent Business Owner
Share
"Hootsuite is a useful tool however..."
What do you like best about Hootsuite?

I love that I can mirror postings with my social media accounts across all platforms. It makes it quick and easy to build marketing campaigns for my clients. The login process is smooth, and setting up accounts is effortless.

What do you dislike about Hootsuite?

Its extremely basic. There are other programs on the market that offer a better experience with more features. For example, although Facebook has multiple areas to post: groups, events, pages, etc. Hootsuite is limited to pages. There are other programs out there that are less expensive that are able to post in every nook and cranny of Facebook, not just business pages.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite saves me a ton of time. Being self-employed, my time is my money. So Hootsuite surely pays for itself. I also enjoy being able to track marketing campaigns by simply logging into the account and seeing every post that I have made.

Small Business (50 or fewer emp.)
Jul 22, 2017
 Source
Overall Rating:
4.0
AN
Ashley N.
Executive Administrative Assistant
Share
"Hootsuite is great for scheduling Tweets, but the interface needs some work."
What do you like best about Hootsuite?

I really like that I'm able to use Hootsuite to schedule multiple posts, on various platforms. It's a helpful tool that I'm able to utilize for my clients and for my own personal use when scheduling out posts from my editorial calendar. It's pretty easy to use, as well. It's also great that you can download the free Hootsuite plugin that allows you to "hootsuite" anything on the web. I also enjoy the built in analytics the application provides.

What do you dislike about Hootsuite?

I don't really like the way the Hootsuite website looks, to be honest. It seems a little outdated and could use a facelift. There is also a monthly cost to using this application and I'm not sure that it's really worth that cost, to be honest. I'm currently looking into other platforms that do the same thing, but are perhaps designed a little better. I might be alone here, but as a design & marketing agency, aesthetics are extremely important to me. However, the application does what it says and so many others may not feel the same way that I do about that aspect.

What problems is Hootsuite solving and how is that benefiting you?

I'm able to schedule out several posts on Twitter, Facebook, and Instagram for myself, as well as for my clients which allows the implementation of our editorial calendars to be used easily and without much effort on the clients end. Hootsuite really does streamline this marketing process and is part of what makes it possible to produce daily content across multiple social media platforms for several of my clients. I definitely appreciate that for my own business purposes as well.

Mid Market (51-1000 emp.)
Jul 20, 2017
 Source
Overall Rating:
4.0
KF
Kathleen F.
Partner Advocate/Executive Assistant To Ceo
Share
"Solid Social Media Management Tool"
What do you like best about Hootsuite?

Hootsuite is a great tool for beginners to social media management esp. given that there is a free option, which isn't always available with these type of management platforms. It allows you to schedule far in advance, which is helpful. Perfect tool for companies or freelancers managing multiple platforms.

What do you dislike about Hootsuite?

It can be glitchy and rarely posts do not appear or the images are distorted. The analytic features also don't always provide the most accurate snapshot of your social media pages.

What problems is Hootsuite solving and how is that benefiting you?

We needed a way to manage many sub-brand pages in an efficient way as well as keep up with what type of content was working well and what could be improved. It was helpful for us in scheduling posts in advance and performing other overall management tasks.

Small Business (50 or fewer emp.)
Jul 05, 2017
 Source
Overall Rating:
4.0
CE
Ciara E.
Channel Support Representative
Share
"Hootsuite for the busy marketer"
What do you like best about Hootsuite?

I enjoy the ability to manage several social media sites with just a few clicks.

What do you dislike about Hootsuite?

Some limitations of the site include its inability to shorten facebook posts into tweets and difficulty linking up several accounts.

What problems is Hootsuite solving and how is that benefiting you?

As a freelance marketer, it is easy to explain to clients the benefits of using hootsuite in-house and allow me time to focus on other marketing / communication outlets like personalized graphic design rather than social media posts.

Small Business (50 or fewer emp.)
Jun 29, 2017
 Source
Overall Rating:
4.0
Eric I. avatar
Eric I.
Co Founder
Share
"Good for planning ahead"
What do you like best about Hootsuite?

Can outline and modify posts to our current needs

What do you dislike about Hootsuite?

Not easy to add and sync multiple channels

What problems is Hootsuite solving and how is that benefiting you?

streamline posting

Mid Market (51-1000 emp.)
Jun 28, 2017
 Source
Overall Rating:
4.0
Margaret N. avatar
Margaret N.
Stem Mba Candidate
Share
"Good Experience with Hootsuite"
What do you like best about Hootsuite?

The platform sharing across multiple channels is convenient and helpful

What do you dislike about Hootsuite?

Problems syncing instagram and platform is not user-friendly

What problems is Hootsuite solving and how is that benefiting you?

scheduling posts

Enterprise (> 1000 emp.)
Jun 06, 2017
 Source
Overall Rating:
4.0
Megan C. avatar
Megan C.
Research Assistant
Share
"HootSuite"
What do you like best about Hootsuite?

I like that all of my social media apps can be found in the same place. It is pretty affordable whether you have one user or multiple users. I like that you can pre-write responses to be posted to your page.

What do you dislike about Hootsuite?

It can be confusing when you first use it, however once you get used to it, it is pretty convenient.

What problems is Hootsuite solving and how is that benefiting you?

It benefited us before greatly to pre-write responses so they can be posted to our page without us having to physically sit in front of a computer.

Small Business (50 or fewer emp.)
Jun 05, 2017
 Source
Overall Rating:
4.0
Ciera B. avatar
Ciera B.
Social Media/Content Manager
Share
"Has A Lot of Features Needed to Manage Social Media"
What do you like best about Hootsuite?

I can look at all of my feeds in one place, reply to posts and tweets, and schedule posts all from the dashboard. It saves a lot of time compared to logging in to each social media account and creating posts for each. It also lets me track keywords on Twitter so I know when something related to my industry is mentioned and I can watch trending topics.

What do you dislike about Hootsuite?

It's not very cost effective and many of the plug-ins either don't do what they claim to do or are difficult to use. It's also not easy to post to Instagram, but that has more to do with Instagram than any social management tool.

What problems is Hootsuite solving and how is that benefiting you?

Managing social media is easier with Hootsuite since everything is in one place. I'm much less likely to miss mentions or posts on my page because I can view everything at once.

Mid Market (51-1000 emp.)
Jun 01, 2017
 Source
Overall Rating:
4.0
VG
Valerie G.
Managing Editor
Share
"Robust Social Posting and Monitoring Platform"
What do you like best about Hootsuite?

Makes it easy to follow influencers and hashtags and to post to our various social channels.

What do you dislike about Hootsuite?

Can be buggy when posting to social channels aside from Twitter (particularly LinkedIn).

What problems is Hootsuite solving and how is that benefiting you?

Social media monitoring, social media posting (especially to Twitter).

Small Business (50 or fewer emp.)
May 21, 2017
 Source
Overall Rating:
4.0
Danielle S. avatar
Danielle S.
President
Share
"Hootsuite is great but could be better. It is very useful!"
What do you like best about Hootsuite?

Hootsuite is very useful for scheduling posts on our social media accounts. I love being able to quickly upload images, as well. The streams are extremely useful for me to see users of Instagram talking about my account's keywords; I am then able to follow them and generate extremely relevant followers for my travel-based account.

What do you dislike about Hootsuite?

I wish I could schedule posts for every Monday, every Tuesday, etc. We have the same post each day of the week and there isn't a way to use Hootsuite to bulk schedule unless you purchase a higher level account. However, in forums I have read, it doesn't seem that even with the paid versions of Hootsuite is it possible to bulk upload for posts that need to be done on a certain schedule.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite is saving us a lot of time! Uploading posts and scheduling via Hootsuite is enabling us to plan posts for awhile each week but not have to work on it each day. I also love the streams option which is great for showing me users who are talking about the things I am posting about. It is then very easy to follow these specific users and grow my following with only people who have the interests about which I am speaking in my social media campaigns.

Small Business (50 or fewer emp.)
May 09, 2017
 Source
Overall Rating:
4.0
Tiffanie H. avatar
Tiffanie H.
Freelance / Owner
Share
"Hootsuite Reviewp"
What do you like best about Hootsuite?

Hootsuote is a great gateway app for those looking to venture into scheduling applications.

What do you dislike about Hootsuite?

It's not up to Hoot exactly but one day I will need Instagram to get with the times and allow third party posting!

What problems is Hootsuite solving and how is that benefiting you?

I love that I can schedule ahead of time and better create boundaries between work and life.

Mid Market (51-1000 emp.)
May 09, 2017
 Source
Overall Rating:
4.0
MH
Michelle H.
Associate Media Manager
Share
"User Friendly"
What do you like best about Hootsuite?

Hootsuite allowed my colleagues and I to manager social (Facebook, Twitter, LinkedIn) in a very simple and seamless way. The training process was at least 20 minutes, which shows how user-friendly this software is.

What do you dislike about Hootsuite?

When I used Hootsuite, there was an issue with LinkedIn posts sometimes when it came to attachments and links, sometimes causing me to have to post manually within the LinkedIn UI instead - which is not what you want when you're using a software that is supposed to be fully integrated with all social platforms.

What problems is Hootsuite solving and how is that benefiting you?

When your company has hundreds of clients, from lawyers to doctors, it's not possible to post on every social page manually. Hootsuite saves time and makes it much easier to make sure our clients are active on social media.

Mid Market (51-1000 emp.)
May 09, 2017
 Source
Overall Rating:
4.0
CC
Chandler C.
Radio Promotions
Share
"Hootsuite is helpful for all social media marketing aspects"
What do you like best about Hootsuite?

I liked the format and layout of the program. After using multiple services, I enjoyed how easy hootsuite was for all ages.

What do you dislike about Hootsuite?

I did not like that some of its features were limited. I found that at times, it was not easy to calculate data.

What problems is Hootsuite solving and how is that benefiting you?

We were utilizing hootsuite for artist social media campaigns. We realized that hootsuite was able to help us focus on data we were not able to attain from basic softwares in the past.

Small Business (50 or fewer emp.)
May 09, 2017
 Source
Overall Rating:
4.0
GL
Gabriella L.
Head Of Content
Share
"Hootsuite for Social Media"
What do you like best about Hootsuite?

I personally like that HootSuite is a one stop and shop tool. You can connect all your social media sites on it and watch the data come rolling in. I like that it aggregates all our social media platforms data and trends in one spot. It makes it easy to look at, easy to communicate to other team members, and easy to delegate social media tasks.

What do you dislike about Hootsuite?

I don't like that LinkedIn has to be reconnected every now and then and that so many of the analytics are additional charges. Sometimes we have planned content to push to LinkedIn but because of the way it is set up, we will miss our push due to a need for reconnection. This can be extremely frustrating as we may miss a deadline. I also don't like the UX of the scheduling, it is not as streamlined or easy to use.

What problems is Hootsuite solving and how is that benefiting you?

We solved the problem of spotting industry trends, where as before we were just guessing and skimming hashtags. The benefits we have come to realize include knowing our audience better and understanding what they are talking about. We can put certain hashtags in that we use and see whose also using it but more importantly, who the conversation starters are, who the influencers are, and what they are talking about. From this we can create better content that serves these influencers and our audience based on their own conversations.

Small Business (50 or fewer emp.)
May 05, 2017
 Source
Overall Rating:
4.0
AW
Alli W.
Teacher
Share
"Loving HootSuite"
What do you like best about Hootsuite?

I enjoy using HootSuite because it allows me to see all of the social media channels I manage for a buisness in one place. I can quickly look and see where I am with likes, shares, etc!

What do you dislike about Hootsuite?

I do not like the fact that Instagram is not better integrated with the program, I still have to go to IG remotely to share.

What problems is Hootsuite solving and how is that benefiting you?

The benefits are easily the convenience of having all of the social channels accessible from one app. It helps to see it all in front of you to know what areas of social media marketing you need to target more.

Small Business (50 or fewer emp.)
May 04, 2017
 Source
Overall Rating:
4.0
AC
Alexandra C.
Marketing Coordinator
Share
"Hootsuite is almost the best"
What do you like best about Hootsuite?

I love that you can manage all of your social platforms from one site; I also like that you can post the same thing to multiple channels at once either right when you want it or later in the week. I also LOVE the keyword tracking feature for the Twitter stream.

What do you dislike about Hootsuite?

I dislike that the posting "box" tends to disappear when you move your mouse away. I also dislike that you cannot track keywords on Facebook or LinkedIn the same way you can on Twitter. Finally I dislike that you cannot preview how links will look when you are scheduling posts through Hootsuite.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite is helping us realize who is mentioning our company on social media and helping us identify key potential customers or media partners.

Small Business (50 or fewer emp.)
May 01, 2017
 Source
Overall Rating:
4.0
KP
Kathleen P.
Video Production Specialist
Share
"Hootsuite is great"
What do you like best about Hootsuite?

I love the premium version of Hootsuite. Where you can schedule using a month by month calendar.

What do you dislike about Hootsuite?

I do not like the free version or the app. I do not like how in order to post to instagram it copy and pastes it for you instead of directly posting it.

What problems is Hootsuite solving and how is that benefiting you?

Engagement. Being able to schedule posts has been so useful.

Mid Market (51-1000 emp.)
Apr 28, 2017
 Source
Overall Rating:
4.0
ST
Sophia T.
News & Social Media Assistant / Podcast Producer/Editor
Share
"Complete tool for social media"
What do you like best about Hootsuite?

I love that you can monitor multiple social accounts in a multitude of ways. For example you can keep track of #s, mentions, and @ replies for a single account, all on one screen. I also like the analytics features. I struggled to find a service that would let me control the time frame of the reporting to my specifications. Hootsuite allows you to toggle the timeframe as well as eliminate some social networks from the reporting.

What do you dislike about Hootsuite?

I don't like that you cannot schedule Instagram posts without needing to go in and manually post them. I know this is something to do with Instagram, but Hootsuite should try to work something out with them. I don't like that you cant upload videos that are longer than 1 minute for Instagram. Once it gets to my phone, I will be able to edit the video to a shorter length -- I don't have the ability on my computer. I also wish the posting window was more user friendly -- it keeps disappearing when I move my mouse away.

What problems is Hootsuite solving and how is that benefiting you?

It allows multiple people to post to all of our business platforms without overlapping on scheduled posts -- you can see what is scheduled when and by whom.

Mid Market (51-1000 emp.)
Apr 27, 2017
 Source
Overall Rating:
4.0
Nicole A. avatar
Nicole A.
Web Administrator/Communications Coordinator
Share
"Simple and convenient"
What do you like best about Hootsuite?

The ability to see all your social feeds, as well as hashtag feeds, in one organized place is extremely helpful. I also think that the free version of Hootsuite is perfect for small organizations like my own -- no need to pay for an exorbitant amount of accounts.

What do you dislike about Hootsuite?

The inability to schedule Instagram posts. It simply reminds you to post on Instagram; it doesn't automate scheduling for IG. They give a valid reason for this but it is still inconvenient nonethless. The free version, I will say, is limited because you cannot see all your analytics. I still stick to the analytics in Facebook and Instagram. I don't use Hootsuite's analytics. I would also like to use the Organization feature, but I cannot, as I need to upgrade my plan.

What problems is Hootsuite solving and how is that benefiting you?

Through Hootsuite, I have found multiple fake accounts of the institution I work at. I was able to make sure these accounts were shut down. I also engaged a larger community by constantly monitoring the #sierracanyonschool feed. We have also become more active on Twitter, and have been more able to engage with folks via Twitter.

Mid Market (51-1000 emp.)
Apr 27, 2017
 Source
Overall Rating:
4.0
BS
Brittany S.
Agent
Share
"Hootsuite is a very helpful social media tool."
What do you like best about Hootsuite?

I like that you can manage multiple platforms. I do social media marketing for 4 different companies and this helps me to consolidate each of them.

What do you dislike about Hootsuite?

I don't like that Instagram has to be separately authorized. I wish it would automatically post like it does for Facebook & Twitter.

What problems is Hootsuite solving and how is that benefiting you?

Being able to custom schedule posts is very helpful to me, so I am able to plan ahead. That way if I have a particularly busy day, the sites do not have to suffer.

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