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Hootsuite
Social Media Management Simplified
4.2
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Hootsuite Reviews & Product Details

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
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What are the pros and cons of Hootsuite?
Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
Data Export
Email Alerts and Notifications
Employee Engagement Metrics
Employee Feedback Collection
Employee Leaderboards
Employee Training Resources
Gamification
Hashtag Tracking
Integration with CRM
Mobile Access
Multi-language Support
SEO Optimization
Single Sign-On (SSO)
Social Listening
Social Media Integration
Third-party Integrations
User Activity Tracking
User Roles and Permissions
Hootsuite Media
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Hootsuite Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 07, 2025
Hootsuite Logo
4,140 Hootsuite Reviews
4.2 out of 5
Enterprise (> 1000 emp.)
Dec 14, 2023
 Source
Overall Rating:
5.0
KD
Kevin D.
Founder
Share
"It was great experience if for social media specific experience"
What do you like best about Hootsuite?

The unified view of all social media account sinto one platform.

What do you dislike about Hootsuite?

there were some issues but almost disegarded

What problems is Hootsuite solving and how is that benefiting you?

with unified view we can basically track any social media updates and the hootdesk is very imp tool for us to eb able to respond to any pms in the Hootsuite platform.

Enterprise (> 1000 emp.)
Dec 14, 2023
 Source
Overall Rating:
5.0
KL
Katy L.
Founder
Share
"Simple and friendly navigation, great support from the company when need help."
What do you like best about Hootsuite?

the friendly usage. Simple report information

What do you dislike about Hootsuite?

I would like to have more options of images to use. More variety.

What problems is Hootsuite solving and how is that benefiting you?

gives the chance to manage in a better way the marketing and posts of the brands as well gives the opportunity to review and manage information.

Mid Market (51-1000 emp.)
Dec 14, 2023
 Source
Overall Rating:
5.0
Joyce E. avatar
Joyce E.
Founder
Share
"Amazing tool"
What do you like best about Hootsuite?

Hootsuite is an amazing tool to manage social media posts. Their recent addition of various AI plug-ins has made the content creation process even more convenient. The Hootsuite team has always been incredibly supportive, and I love their engaging webinars on social media.

What do you dislike about Hootsuite?

There’s nothing that I dislike on Hootsuite.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite brings a lot of convenience to check analytics and manage posts.

Enterprise (> 1000 emp.)
Dec 14, 2023
 Source
Overall Rating:
5.0
AS
Ashalea S.
Founder
Share
"I've had a great experience with our account team."
What do you like best about Hootsuite?

Being able to schedule and manage posts and report on the analytics easily.

What do you dislike about Hootsuite?

Nothing much. There are just a few things you can do on the native channels that can't be done with HS.

What problems is Hootsuite solving and how is that benefiting you?

It is helping us to manage scheduling and easily report back to clients.

Enterprise (> 1000 emp.)
Dec 14, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Product, client support has been outstanding"
What do you like best about Hootsuite?

They stay ahead of issues that are caused by Social Media companies, they provide strategy, usage guidance, excellent training, and are constantly looking for ways to improve the product and service, and are on the bleeding edge of innovation in this space. Customer support has been great.

What do you dislike about Hootsuite?

Everything has been great, keep up the great work

What problems is Hootsuite solving and how is that benefiting you?

We get a 360 view of our company image, we can compare against competitors, and we are able to seamlessly work with our agency partners.

Small Business (50 or fewer emp.)
Nov 15, 2023
 Source
Overall Rating:
5.0
Kelli E. avatar
Kelli E.
Digital Content Coordinator
Share
"Best Social Media Management App!"
What do you like best about Hootsuite?

I like Hootsuite because it's so easy to use. I handle all of the marketing and social media, so ease is much needed to save time in my day-to-day routine. It's nice because I can connect all of our social media accounts and access them all from the same place. Best of all, it makes tracking analytics and data very easy and I'm able to export my reports.

What do you dislike about Hootsuite?

I really don't have anything I disklike about Hootsuite except for the fact that I can't connect my LinkedIn account.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite allows me to streamline the act of posting on social media. This is a huge benefit because it allows compartmentalization of our social media accounts and info, which in turn makes the whole process of managing our social media accounts so much easier.

Small Business (50 or fewer emp.)
Nov 10, 2023
 Source
Overall Rating:
5.0
AT
April T.
Founder
Share
"A program that makes your life easier"
What do you like best about Hootsuite?

HootSuite makes making posts on multiple social media platforms at once a breeze. You can also customize the post for each platform and schedule the unique posts all at one time. The calendar also keeps track of future scheduled posts and drafts. It has tremendously helped our social media management and we wish we would have been using it sooner. I definitely recommend utilizing the free trial and trying it out.

What do you dislike about Hootsuite?

The downside is the inability to post stories on Facebook and Instagram like you can with regular posts. We still have to use meta business suite for stories.

What problems is Hootsuite solving and how is that benefiting you?

HootSuite is saving us time by allowing us to schedule posts on multiple social media platforms at one time. It also gives us the ability to let a team have posting capabilities for our social media pages.

Small Business (50 or fewer emp.)
Nov 09, 2023
 Source
Overall Rating:
5.0
EG
Ernest G.
Founder
Share
"Empowering Strategic Social Media Management for the Journal of Indo-Pacific Affairs"
What do you like best about Hootsuite?

As the editor-in-chief of the Journal of Indo-Pacific Affairs, I must say that Hootsuite has proven to be an invaluable asset to our social media strategy. The platform's intuitive interface aligns perfectly with our mission, allowing for seamless management of multiple accounts and efficient scheduling of posts. In the realm of international security studies, where timely communication is paramount, Hootsuite has become an indispensable tool. Its time-management features have significantly improved our workflow, enabling us to reach a broader audience with our insights and analyses. The ability to track and analyze engagement has been particularly beneficial, providing valuable insights into the effectiveness of our social media campaigns. Since incorporating Hootsuite into our operations, we've witnessed a marked jump in followership across our social media accounts. This increased visibility is crucial for disseminating our research and fostering meaningful discussions in the field. In summary, Hootsuite has not only simplified our social media management but has also played a pivotal role in amplifying our impact in the domain of international security studies. As someone who is deeply committed to promoting a pro-US perspective, I find Hootsuite to be an ally in advancing our mission. It is a tool that aligns with our values and contributes significantly to our success in the competitive landscape of digital communication.

What do you dislike about Hootsuite?

The initial setup was a bit confusing, but it wasn't an insurmountable issue---even for an older-than-the-usual user.

What problems is Hootsuite solving and how is that benefiting you?

We are reaching new audiences and providing far more content for our readers.

Small Business (50 or fewer emp.)
Nov 09, 2023
 Source
Overall Rating:
5.0
KE
Kaitlyn E.
Founder
Share
"Convenioence and High Quality"
What do you like best about Hootsuite?

How everything is in one place and the platform is user friendly.

What do you dislike about Hootsuite?

Sometimes have difficulty with scheduling reels.

What problems is Hootsuite solving and how is that benefiting you?

Help crunch on the time it takes to schedule a post.

Mid Market (51-1000 emp.)
Nov 09, 2023
 Source
Overall Rating:
5.0
KM
Kyle M.
Founder
Share
"Great Business Tool"
What do you like best about Hootsuite?

Very Simple to use and am able to get quick communications posted without wasting tons of time.

What do you dislike about Hootsuite?

It kicks me out of my active accounts often

What problems is Hootsuite solving and how is that benefiting you?

I am able to get my post out to multipul platforms at the same time. Cutting my connection times by 50 to 75% depending on how many platforms I am wanting to connect with.