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Hootsuite Reviews & Product Details
Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone |
| Training | Documentation |
| Languages | English |
Data and capability at your fingertips calendar tracking social posting ease effective at tracking engagements reporting metrics
Complexity and integrations of tools Integration with talkwalker isn't as easy editing social posts aren't as intuitive
It saves time and effort and quickly aligns company stakeholders on messaging, timing of posting, and learning what people are saying about us on multiple channels.
Having all my posts planned in one place, great insights, ease of use.
Sometimes slow to adapt to the native platform tools.
All my stats in one place, ease of scheduling.
Couldn't ask for an easier user experience out of a social scheduling platform. Can easily segment posts by social platforms, campaigns, etc. The Analytics feature is seamless, and I love that I can quickly pull results in the "Post Performance" section for one-off metrics requests rather than creating a whole new report.
I'm very interested in the Amplify employee advocacy tool, but I wish it were paid for as a lump sum fee, not by each connection. We have a large Sales organization, and it'd be great to have everyone on board, not just a select group of folks.
Hootsuite makes social media management such an efficient experience. I'm able to schedule my social posts for the day in mere minutes, which leaves more time for me to strategize future content and review analytics.
Hootsuite has been beneficial for us to schedule posts out in advance for our 30 hotels and 9 restaurants. Our marketing team has been able to save so much time creating posts and focus on creating higher quality content.
The only downsides that we have experienced using Hootsuite are some of the levels of permissions that the social media applications allow them to have. For example, you can't actually post stories directly they just become a draft in your Instagram app, and you have to log in to finish posting. I know it is something they are working with Meta on.
Hootsuite has allowed us to keep track of our numerous social media accounts so much easier. I can monitor what my interns are up to on a daily basis and track their posting performance. From a team aspect it comes in handy.
I love the add-ons that Hootsuite provides such as Owly writer for helping to write posts; the access to other free photos, and gifs, the inspiration stream, the ability to duplicate posts.
Not being able to schedule stories directly in IG, or reels and stories in Facebook. I wish they would add that feature.
Being able to easily schedule and manage content, and generate reports. And write posts.
Constantly developing itself, HootSuite offers an excellent possibility for simplifying workflow and improving quality.
Everything works perfectly. Nothing I dislike at all.
There is no need to login in many applications and several accounts. In Hootsuite is all at one. Handy analytics tools, which are well customizable, visual and demonstrative, easy to master.
The best thing about Hootsuite is having all the data and analytics in the platform ready for the client. I love how you can also customize them into a fun report.
I wish I could schedule reoccurring posts (ex: once a month on Mondays) instead of having to click "scheduled and duplicate" numerous times. I have a reminder post we like to post twice a month, so this does get repetitive.
It is nice to have all content in one area, and all of our team has access to it. I also like how the platform will scale the image best for the platform. This cuts down the time on making graphics.
Great platform and distribution network.
Originally very clunky but got used to it after a while
Cost
My business is a small recruiting firm. We can not afford a marketing team. Hootsuite makes it very easy to manage social media posts. I don't know about the competition. I like also that we can design through Canva. Huge plus!
There isn't anything I don't like about Hootsuite. I am having issues linking my Instagram to Hootsuite, but I'm sure that's my problem.
I don't waste time going to different socials to post for the week or month. I can see my engagement, and I can "set it and forget it" until I'm ready to review analytics.
Ease of use and all the extra features. And they are always adding new services that are helpful.
Sometimes my mobile version is a little hard to navigate.
I have had some issues in the past and come to find out it had nothing to do with Hootsuite, if as really Facebook issues on their end.