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Hootsuite
Social Media Management Simplified
4.2
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Hootsuite Reviews: 4.2/5 — Solid Choice

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
Hootsuite Categories on Findstack
Vista Social Social Media Management Software logo
Vista Social
4.8
(532)
$29.00/month
Vista Social is a cloud-based, all-in-one social media management platform for teams and agencies. It ... Learn more about Vista Social
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Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 30, 2026
Hootsuite Employee Advocacy Software logo
4,140 Hootsuite Reviews
4.2 out of 5
Small Business (50 or fewer emp.)
Jan 26, 2018
 Source
Overall Rating:
4.0
JM
Justin M.
Director Of Marketing
Share
"With it's all in one features, Hootsuite packs a punch!"
What do you like best about Hootsuite?

Ability to add posting abilities for each social media platform, ability to monitor each account as well as keywords or hashtags

What do you dislike about Hootsuite?

Limited number of streams available, you have to upgrade your account to get access to full features, posting can be inconsistent at times.

What problems is Hootsuite solving and how is that benefiting you?

Social media marketing, reputation management

Small Business (50 or fewer emp.)
Jan 25, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Hootsuite Convenience"
What do you like best about Hootsuite?

I like that I can schedule posts weeks in advance.

What do you dislike about Hootsuite?

I dislike that even though I schedule through for Instagram, I still have to manually post on the platform. The notification sometimes doesn’t pop up.

What problems is Hootsuite solving and how is that benefiting you?

If we are doing a marketing campaign, I can strategize the ads we place. I get to schedule and forget about them.

Mid Market (51-1000 emp.)
Jan 24, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Hootsuite Business Plan"
What do you like best about Hootsuite?

Hootsuite provides robust analytics and software integrations. Their app allows me to manage my accounts even when I'm not in the office.

What do you dislike about Hootsuite?

Occasionally glitchy, sometimes there's an issue with link previews.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite gives me the ability to manage all of my company's social networks with one login. I can schedule, monitor and even pull reports.

Small Business (50 or fewer emp.)
Jan 24, 2018
 Source
Overall Rating:
4.0
Kelly H. avatar
Kelly H.
Owner
Share
"Hootsuite is a solid choice for social media management"
What do you like best about Hootsuite?

The ease of using Hootsuite is great for anyone

What do you dislike about Hootsuite?

The cost is a bit high for my budget, but is otherwise a great product.

What problems is Hootsuite solving and how is that benefiting you?

Social media management

Enterprise (> 1000 emp.)
Jan 24, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Keep track of all your social media accounts"
What do you like best about Hootsuite?

Very useful for digital marketing professionals, or should I say essential. Hootsuite helps you keep track of everything going on in your social media accounts.

What do you dislike about Hootsuite?

You may need a while to get used to it since all the different tabs and account info can be overwhelming. Some features may not be available when posting from Hootsuite, for example, gifs or emojis on Twitter.

What problems is Hootsuite solving and how is that benefiting you?

Never missing a notification from the social media accounts that you manage, keeping track of lists, keywords, specific topics...The analytics possibilities are very useful too.

Small Business (50 or fewer emp.)
Jan 23, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Hootsuite has been handy when I've had multiple social media posts to schedule."
What do you like best about Hootsuite?

I like the ability to have several different accounts for several social media platforms. I believe this is only available for the paid version, however.

What do you dislike about Hootsuite?

I don't like how the picture I attached doesn't show up on some platforms. For some, it only provides a link. They should also work on HootSuite for Instagram so that you don't have to manually post the content.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite allows me to schedule multiple posts at once. It frees up my time to do other things instead of logging into multiple platforms and posting at specific times

Small Business (50 or fewer emp.)
Jan 23, 2018
 Source
Overall Rating:
4.0
BW
Brandon W.
Production / Branding / It
Share
"A Straightforward Social Network Manager"
What do you like best about Hootsuite?

I needed a quick, simple, solution for posting multiple scheduled updates to various social networks, and Hootsuite provides that.

What do you dislike about Hootsuite?

The composer window has a tendency to "disappear" while you're typing in it.

What problems is Hootsuite solving and how is that benefiting you?

Managing social media with a tiny staff (basically, just me) and limited hours presented a challenge. Hootsuite's scheduling gave me a solution.

Small Business (50 or fewer emp.)
Jan 23, 2018
 Source
Overall Rating:
4.0
MP
Megan P.
Owner Of Em Cat Designs
Share
"Great for sharing multiple posts on different social media platforms"
What do you like best about Hootsuite?

The ease of scheduling posts and having ONE place to share/market on several social media sites

What do you dislike about Hootsuite?

Some of the features can be a bit difficult to learn and the pricing is a bit expensive. Also, contacting customer service can be a hassle for any billing related issues.

What problems is Hootsuite solving and how is that benefiting you?

Marketing on multiple sites is a lot easier with Hootsuite. Can schedule entire week in one day verse having to spend multiple days marketing on each platform individually.

Small Business (50 or fewer emp.)
Jan 19, 2018
 Source
Overall Rating:
4.0
Д.
Денис .
Smm, Smo, Pr Manager
Share
"Nice app"
What do you like best about Hootsuite?

Usefull social media kit to manage your social channels

What do you dislike about Hootsuite?

They changed their iPad app. It was more useful when it was look like tweetdeck

What problems is Hootsuite solving and how is that benefiting you?

Tracking some triggers and tags in social media

Small Business (50 or fewer emp.)
Jan 19, 2018
 Source
Overall Rating:
4.0
HG
Heather Ann G.
Client
Share
"Hootsuite Review"
What do you like best about Hootsuite?

I can manage all social media platforms on one site, schedule posts

What do you dislike about Hootsuite?

I cannot schedule Instagram posts! I can only interact

What problems is Hootsuite solving and how is that benefiting you?

Scheduling posts

Mid Market (51-1000 emp.)
Jan 19, 2018
 Source
Overall Rating:
4.0
Jason M. avatar
Jason M.
Marketing Director
Share
"Social Media channels all in one place!"
What do you like best about Hootsuite?

Hootsuite makes posting to multiple social media platforms easy.

What do you dislike about Hootsuite?

Free version only allows three social media channels.

What problems is Hootsuite solving and how is that benefiting you?

Allows us to schedule multiple social media posts to multiple social media channels from one place.

Small Business (50 or fewer emp.)
Jan 18, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Hootsuite & Social Media Management"
What do you like best about Hootsuite?

I like the ability to see multiple business accounts in one basic dashboard.

What do you dislike about Hootsuite?

For some reason, I am not able to retweet items within the Hootsuite application.

What problems is Hootsuite solving and how is that benefiting you?

I can keep easily keep track of mentions and messages from one dashboard.

Mid Market (51-1000 emp.)
Jan 18, 2018
 Source
Overall Rating:
4.0
KM
Kyle M.
Social Media Specialist
Share
"industry standard social management "
What do you like best about Hootsuite?

I love the HootSuite interface. It is easy to manage and get around, especially if you have never used it before. I appreciate the easiness to schedule posts and that it lets you choose the type of information you want to always view.

What do you dislike about Hootsuite?

I do not like the fact that some of the most important features of social media management cost so much extra. For example, the analytics. You can view them with the normal subscription, but to have the capability to download the data, its an additional $60 a month.

What problems is Hootsuite solving and how is that benefiting you?

Being able to schedule social posts when we are not in the office allows us to always stay current and consistent with our audience engagement.

Small Business (50 or fewer emp.)
Jan 17, 2018
 Source
Overall Rating:
4.0
BS
Bianca S.
Co Founder
Share
"Perfect for direct sales!"
What do you like best about Hootsuite?

I like that I can see all platforms in one area and I can edit current and future posts right there. I mainly use it to post to my Facebook group and get my customers engaged. It is always refreshing, so you can quickly see when customers comment, like, or share your posts.

What do you dislike about Hootsuite?

I wish the posting area at the top was a little more user friendly. I have often times posted something I meant to schedule because I hit the enter button. Another problem is not being able to start another paragraph or separate your text because the enter button will send your post.

What problems is Hootsuite solving and how is that benefiting you?

I had a problem remembering to post pictures or posts to my Facebook group wall, and being able to schedule my posts and not have to worry about it is great for a working mom like me. Constant posting is key when it comes to Facebook's new algorithms, and Hootsuite is how to stay active and consistent.

Small Business (50 or fewer emp.)
Jan 17, 2018
 Source
Overall Rating:
4.0
Taylor H. avatar
Taylor H.
Case Coordinator / Paralegal
Share
"Great Social Media Management"
What do you like best about Hootsuite?

Allows me to manage and schedule posts for all of my social media accounts easily.

What do you dislike about Hootsuite?

Lacking a bit in the simplicity department.

What problems is Hootsuite solving and how is that benefiting you?

Social media management

Mid Market (51-1000 emp.)
Jan 17, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Hootsuite - Managing Social Media Posts "
What do you like best about Hootsuite?

I like that I can schedule social media posts as opposed to logging in and posting individually on every site each day.

What do you dislike about Hootsuite?

At times, hootsuite can be frustrating. Occasionally the scheduling feature acts up.

What problems is Hootsuite solving and how is that benefiting you?

We have utilized hootsuite to schedule future social media posts.

Small Business (50 or fewer emp.)
Jan 16, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"A good tool for posting to multiple social media platforms at once. "
What do you like best about Hootsuite?

the ability to post to multiple platforms at the same time

What do you dislike about Hootsuite?

I wish there was more analytics features

What problems is Hootsuite solving and how is that benefiting you?

Uniform message to all platforms

Small Business (50 or fewer emp.)
Jan 16, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Saving time with content marketing "
What do you like best about Hootsuite?

I love the bulk composer that I have just started using - it is an incredible time saver! I am looking forward to exploring Hootsuite boost as well which is a new function.

What do you dislike about Hootsuite?

I dislike Hootsuite’s inability to work directly with Pinterest and instagram. I needed to download a chrome extension (tailwind) and for instagram I need to be on my phone at the exact time of post and self publish all Instagram posts, making me feel like I am always on-call.

What problems is Hootsuite solving and how is that benefiting you?

Growing an audience, checking out what content works and what doesn’t, also it is a quick way to see who is retweeting and tagging you as Hootsuite is quick to notify me when I’ve been mentioned.

Enterprise (> 1000 emp.)
Jan 16, 2018
 Source
Overall Rating:
4.0
Shaina J. avatar
Shaina J.
Product Owner
Share
"Hootsuite Review"
What do you like best about Hootsuite?

I like how you can autoschedule posts and post to multiple platforms. It's a great way to manage social media in one place. I also like how you can see the schedule pretty clearly and publishing a post is fairly simple.

What do you dislike about Hootsuite?

I wish for the auto schedule feature, that you could potentially auto schedule in advance for the specific day. You can auto schedule for the near future as in a few hours, but it would be nice to schedule it with the given analytics for a day in advance. In addition the interface is just very hard to navigate and is a little confusing. I'm not sure if I'm using it to it's full capacity sometimes.

What problems is Hootsuite solving and how is that benefiting you?

Using Hootsuite for managing the Facebook and Instagram pages for Epic Movement. It's very helpful in streamlining and managing the social media content in one place. It also is helpful to make sure the same content is fluid in appearing the same on multiple platforms.

Small Business (50 or fewer emp.)
Jan 16, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Very useful app for social media accounts."
What do you like best about Hootsuite?

Nicely priced. Comprehensive monitoring. Good influencer identification and engagement tool set. Extensive integrations.

What do you dislike about Hootsuite?

Most advanced functionality reserved for enterprise plans. Publishing and content curation could be smoother and more intuitive.

What problems is Hootsuite solving and how is that benefiting you?

I logged in to the Hootsuite dashboard and began the setup process by completing my profile.

Small Business (50 or fewer emp.)
Jan 16, 2018
 Source
Overall Rating:
4.0
CM
Chris M.
Owner Operator
Share
"Good product, some strage glitches"
What do you like best about Hootsuite?

I love the bulk uploader, which unfortunately is a paid service. Still attempting to decide if it worth the $20 a month just for that feature...

What do you dislike about Hootsuite?

The entire program has weird user-unfriendly glitches. For exmaple, if my tweet is too long, it will not upload any of the other tweens - but not tell me what the issue is so I can fix it and re-upload. Sometimes the weblinks don't upload either.

What problems is Hootsuite solving and how is that benefiting you?

I crosspost on FB and Twitter with the occasional Linkedin thrown in. This tool allows me to relatively easily so all my social media planning and scheduling a week in advance, which is great.

Small Business (50 or fewer emp.)
Jan 11, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Simple, easy to use"
What do you like best about Hootsuite?

What we like the best about Hootsuite is that it it is an easy to use platform. I especially like that does not over complicate the process. This certainly makes it better for our people to understand. They are able to quickly adopt the platform.

What do you dislike about Hootsuite?

What we dislike about Hootsuite is that in some cases there are limited capabilities. It would be great to have more even more tracking available for our posts.

What problems is Hootsuite solving and how is that benefiting you?

The business problem that we are solving with Hootsuite is ability to plan out social media posts without having to attend to it every day. This saves significant time for our administrators. It also helps us strategically plan content. We also love the analytics feature, although we believe it could be more comprehensive.

Small Business (50 or fewer emp.)
Jan 10, 2018
 Source
Overall Rating:
4.0
David J. avatar
David J.
President & Co Founder
Share
"Easily Manage Your Social Accounts and View Many Streams"
What do you like best about Hootsuite?

Can easily post on multiple channels at once. I also like the ability to set up many streams to view news / social media feeds based on my select topics / categories.

What do you dislike about Hootsuite?

A little clunky to set up out of the box. Have also had a few LinkedIn and Instagram integration issues from time to time.

What problems is Hootsuite solving and how is that benefiting you?

I have many streams of Facebook and Twitter users to help keep track of what's going on in different categories. It's a great reference to keep in touch. It's also easy to post on multiple channels at once.

Small Business (50 or fewer emp.)
Jan 10, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Works well for scheduling posts"
What do you like best about Hootsuite?

I like being able to schedule posts across our 3 platforms hours/days in advance. I also like being able to see content on all 3 platforms at once to review communications, see mentions and interactions, etc.

What do you dislike about Hootsuite?

If I schedule a post, I can't edit it without deleting it and re-doing it. Sometimes, I want my intern to schedule things, but I need option to make revisions just in case.

What problems is Hootsuite solving and how is that benefiting you?

Being able to schedule social media ahead of time is a time saver and monitoring multiple platforms in one place is more effective.

Small Business (50 or fewer emp.)
Jan 10, 2018
 Source
Overall Rating:
4.0
RB
Robert B.
Copywriter And Digital Marketing Strategist
Share
"Great Tool For Organizing Posts on Facebook and Twitter - Not So Great for Instagram"
What do you like best about Hootsuite?

Really easy to use and intuitive software with some great options for scheduling and organizing posts. The auto scheduler feature is great and means that I don't have to worry too much about what time I should be posting content - it takes a lot of the guesswork out of the equation. Using this for a small Nonprofit was perfect, although when putting together campaigns for larger agencies and companies, I tended to go with Facebook itself due to the insights they offer. Regardless, great software to get started.

What do you dislike about Hootsuite?

Instagram functionality is pointless. Instagram is one of the biggest social networks for some of my clients and is hugely influential when it comes to boosting awareness and building audiences. I know that Hootsuite can't really properly interface with Instagram because of its mobile nature, but this made working on campaigns awkward. Not super happy with the number of emails I get from them. These were originally not very common but over time have started to get more and more frequent. I

What problems is Hootsuite solving and how is that benefiting you?

Creating social media content calendars and schedules, as well as being able to schedule posts on multiple social media accounts from one location - great for international clients.

Small Business (50 or fewer emp.)
Jan 09, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Clean monitoring interface. Mobile can be glitchy"
What do you like best about Hootsuite?

Side by side feeds and tabs for each client.

What do you dislike about Hootsuite?

Notifications and posts sometimes do not integrate between devices. Analytics for Instagram often inaccurate.

What problems is Hootsuite solving and how is that benefiting you?

Managing social media for clients

Enterprise (> 1000 emp.)
Jan 09, 2018
 Source
Overall Rating:
4.0
AS
Anthony S.
Teaching Associate
Share
"Convenient Social Media Platform"
What do you like best about Hootsuite?

I like the ability to post to multiple social media accounts from the same platform. I also like to ability to add Media streams to quickly find content.

What do you dislike about Hootsuite?

I dislike the media streams lack of being able to easily schedule sharing content from other sources. Instead, you must instantly share. However, given that this is a social media platform and that scheduling is an important aspect of social media content building, you should be able to schedule shares rather than only posts that you write.

What problems is Hootsuite solving and how is that benefiting you?

East of mangling Facebook and Instagram, as well as finding relavent content for our audience.

Small Business (50 or fewer emp.)
Jan 06, 2018
 Source
Overall Rating:
4.0
AA
Anant A.
Owner
Share
"Detailed But Expensive"
What do you like best about Hootsuite?

The best feature of hootsuite is that you can use multiple profiles of same social media in 1 account. Their blogs are informative. They should keep up with blogging part and keep users updated. Performance monitoring is awesome.

What do you dislike about Hootsuite?

I really don like the pricing, its way to expensive to use. It should have been priced around 800-900 INR. that is approx 8-10 usd. If they bring down pricing, it will be awesome. Set up can be worked upon.

What problems is Hootsuite solving and how is that benefiting you?

Monitoring my social media has become so easy, i just love it. Finding what my competitors are posting is again very easy, following hashtags is awesome. finding new content has become easy. i hope hootsuite keeps on developing and introducing new features.

Mid Market (51-1000 emp.)
Jan 05, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Hootsuite is sour and sweet but never gone"
What do you like best about Hootsuite?

Staggering post. It's really helpful when I can make a post waaayyy into the future. It helps with keeping things relevant and up to date. I also liked that I can change up my dashboard. Can't tell you how much it is helpful to see what is going to post to what is getting posted. That helps me stay organized.

What do you dislike about Hootsuite?

Errors in Uploading images, gifs etc. I think multiple times I would try to submit a picture, gif, or some sort of content. I keep getting errors despite it being 2mb large.

What problems is Hootsuite solving and how is that benefiting you?

As mentioned before being able to have post on different days really help. We can make effective campaigns and I can still have post on days I'm not there. I also was able to monitor how well and what content was well received.

Small Business (50 or fewer emp.)
Jan 04, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great Scheduler"
What do you like best about Hootsuite?

I love the ease of the scheduling format. It is very easy to use and I love it can be used across most platforms

What do you dislike about Hootsuite?

I dislike that you can't use Facebook tags when using Hootsuite

What problems is Hootsuite solving and how is that benefiting you?

Only benefits - ease of scheduling client's posts makes my job significantly less time consuming.