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Hootsuite
Social Media Management Simplified
4.2
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Hootsuite Reviews & Product Details

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
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What Hootsuite is best for?
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What are the pros and cons of Hootsuite?
Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
Data Export
Email Alerts and Notifications
Employee Engagement Metrics
Employee Feedback Collection
Employee Leaderboards
Employee Training Resources
Gamification
Hashtag Tracking
Integration with CRM
Mobile Access
Multi-language Support
SEO Optimization
Single Sign-On (SSO)
Social Listening
Social Media Integration
Third-party Integrations
User Activity Tracking
User Roles and Permissions
Hootsuite Media
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Hootsuite Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 14, 2026
Hootsuite Employee Advocacy Software logo
4,140 Hootsuite Reviews
4.2 out of 5
Mid Market (51-1000 emp.)
Jun 14, 2023
 Source
Overall Rating:
5.0
CL
Cody L.
Digital Marketing Specialist
Share
"Hootsuite is an all-encompassing Social Media tool designed for efficiency and effectiveness"
What do you like best about Hootsuite?

Data and capability at your fingertips calendar tracking social posting ease effective at tracking engagements reporting metrics

What do you dislike about Hootsuite?

Complexity and integrations of tools Integration with talkwalker isn't as easy editing social posts aren't as intuitive

What problems is Hootsuite solving and how is that benefiting you?

It saves time and effort and quickly aligns company stakeholders on messaging, timing of posting, and learning what people are saying about us on multiple channels.

Enterprise (> 1000 emp.)
Jun 14, 2023
 Source
Overall Rating:
5.0
JR
Jacintha R.
Founder
Share
"Hootsuite is great for insights and scheduling."
What do you like best about Hootsuite?

Having all my posts planned in one place, great insights, ease of use.

What do you dislike about Hootsuite?

Sometimes slow to adapt to the native platform tools.

What problems is Hootsuite solving and how is that benefiting you?

All my stats in one place, ease of scheduling.

Enterprise (> 1000 emp.)
Jun 14, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"User-Friendly Platform"
What do you like best about Hootsuite?

Couldn't ask for an easier user experience out of a social scheduling platform. Can easily segment posts by social platforms, campaigns, etc. The Analytics feature is seamless, and I love that I can quickly pull results in the "Post Performance" section for one-off metrics requests rather than creating a whole new report.

What do you dislike about Hootsuite?

I'm very interested in the Amplify employee advocacy tool, but I wish it were paid for as a lump sum fee, not by each connection. We have a large Sales organization, and it'd be great to have everyone on board, not just a select group of folks.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite makes social media management such an efficient experience. I'm able to schedule my social posts for the day in mere minutes, which leaves more time for me to strategize future content and review analytics.

Mid Market (51-1000 emp.)
Jun 14, 2023
 Source
Overall Rating:
5.0
DG
Derek G.
Founder
Share
"Great Platform For Our Hospitality Company!"
What do you like best about Hootsuite?

Hootsuite has been beneficial for us to schedule posts out in advance for our 30 hotels and 9 restaurants. Our marketing team has been able to save so much time creating posts and focus on creating higher quality content.

What do you dislike about Hootsuite?

The only downsides that we have experienced using Hootsuite are some of the levels of permissions that the social media applications allow them to have. For example, you can't actually post stories directly they just become a draft in your Instagram app, and you have to log in to finish posting. I know it is something they are working with Meta on.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite has allowed us to keep track of our numerous social media accounts so much easier. I can monitor what my interns are up to on a daily basis and track their posting performance. From a team aspect it comes in handy.

Enterprise (> 1000 emp.)
Jun 14, 2023
 Source
Overall Rating:
5.0
Leilani H. avatar
Leilani H.
Owner
Share
"Robust content creation, management tool"
What do you like best about Hootsuite?

I love the add-ons that Hootsuite provides such as Owly writer for helping to write posts; the access to other free photos, and gifs, the inspiration stream, the ability to duplicate posts.

What do you dislike about Hootsuite?

Not being able to schedule stories directly in IG, or reels and stories in Facebook. I wish they would add that feature.

What problems is Hootsuite solving and how is that benefiting you?

Being able to easily schedule and manage content, and generate reports. And write posts.

Enterprise (> 1000 emp.)
Jun 14, 2023
 Source
Overall Rating:
5.0
Natallia C. avatar
Natallia C.
Crm Manager
Share
"Reliability. Convenience. Attention to the client."
What do you like best about Hootsuite?

Constantly developing itself, HootSuite offers an excellent possibility for simplifying workflow and improving quality.

What do you dislike about Hootsuite?

Everything works perfectly. Nothing I dislike at all.

What problems is Hootsuite solving and how is that benefiting you?

There is no need to login in many applications and several accounts. In Hootsuite is all at one. Handy analytics tools, which are well customizable, visual and demonstrative, easy to master.

Small Business (50 or fewer emp.)
Jun 14, 2023
 Source
Overall Rating:
5.0
MH
Maggie H.
Founder
Share
"Great analytics!"
What do you like best about Hootsuite?

The best thing about Hootsuite is having all the data and analytics in the platform ready for the client. I love how you can also customize them into a fun report.

What do you dislike about Hootsuite?

I wish I could schedule reoccurring posts (ex: once a month on Mondays) instead of having to click "scheduled and duplicate" numerous times. I have a reminder post we like to post twice a month, so this does get repetitive.

What problems is Hootsuite solving and how is that benefiting you?

It is nice to have all content in one area, and all of our team has access to it. I also like how the platform will scale the image best for the platform. This cuts down the time on making graphics.

Small Business (50 or fewer emp.)
Jun 09, 2023
 Source
Overall Rating:
5.0
SW
Stephen W.
Founder
Share
"Hootsuite"
What do you like best about Hootsuite?

Great platform and distribution network.

What do you dislike about Hootsuite?

Originally very clunky but got used to it after a while

What problems is Hootsuite solving and how is that benefiting you?

Cost

Small Business (50 or fewer emp.)
May 26, 2023
 Source
Overall Rating:
5.0
KG
Kimberly G.
Founder
Share
"Easily manage social media"
What do you like best about Hootsuite?

My business is a small recruiting firm. We can not afford a marketing team. Hootsuite makes it very easy to manage social media posts. I don't know about the competition. I like also that we can design through Canva. Huge plus!

What do you dislike about Hootsuite?

There isn't anything I don't like about Hootsuite. I am having issues linking my Instagram to Hootsuite, but I'm sure that's my problem.

What problems is Hootsuite solving and how is that benefiting you?

I don't waste time going to different socials to post for the week or month. I can see my engagement, and I can "set it and forget it" until I'm ready to review analytics.

Mid Market (51-1000 emp.)
May 26, 2023
 Source
Overall Rating:
5.0
CM
Carmen M.
Founder
Share
"Best Social Media software out there!"
What do you like best about Hootsuite?

Ease of use and all the extra features. And they are always adding new services that are helpful.

What do you dislike about Hootsuite?

Sometimes my mobile version is a little hard to navigate.

What problems is Hootsuite solving and how is that benefiting you?

I have had some issues in the past and come to find out it had nothing to do with Hootsuite, if as really Facebook issues on their end.