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Hootsuite Reviews: 4.2/5 — Solid Choice
Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone |
| Training | Documentation |
| Languages | English |
The best thing about Hootsuite is that you can schedule social media posts... when it works.
Hootsuite is fickle overall as a platform. It disconnects our accounts a lot and it doesn't always alert us when our posts go through.
We are scheduling our client's social media posts through Hootsuite.
Easy overview, good user interface and the ability to tag people and add locations. The other main competitors also have these features.
That is doesn't work Support will not help you but waste your time by replying without ready your descriptions of the problems. Support "online" chat honestly seemed fake... the online badge would come on in business hours and then disappear instantly when you press it to chat.
Scheduled posts
The ability to push an update to multiple platforms at once.
Some issues with Facebook integration that they were unable to resolve in a timely manner; I had to switch to other apps for a while until the issue was solved.
Makes it much faster to post new products to all of my social media accounts, which increases sales and customer engagement.
Scheduling posts across multiple platforms and being able to see them all is very useful for content planning an entire social media marketing campaign.
Without being able to post in Facebook with the tag integration, I essentially have to post on Facebook seperately which negatively impacts the usefulness of this application.
It is beneficial to be able to see planned posts across multiple platforms.
It does exactly what it is supposed to do.
How it does practically everything. Everything about the user experience is frustrating. I'm sure some things, like losing connections to accounts, isn't entirely their problem, but it happens so often that they should be blamed to some degree. Everything feels glitchy. It's as if they have never actually used the product they built.
Unless you absolutely NEED Hootsuite for social posting, I would look for something else.
I did like the ease of the dashboard and auto scheduling.
That I can only verify my account with CC
There's some mysterious credit card on file to verify my account, so I can CANCEL it and I don't have it and they have no other way to verify my identity. No managers or supervisors to talk to. Nothing. How did this happen? I asked for nonprofit pricing just to see, and they signed me up, so now I can't use the account because they think I owe money and I can't cancel it. The customer service has been infuriating.
It is nice that you can send out a post to multiple platforms at once and schedule them
Poor user experience. Is very clunky and hard to work with for a long time
Quick/ efficient posting
Pricing is pretty fair compared to other services.
Hootsuite is a mess, their app is horrid their user dashboard / interface is impossible to navigate and full of clutter and it's always flipping images or having issues.
Social Media Marketing
Timed Release for campaigns across different channels.
Interface. Instagram, need to publish again when sending.
Keeping Social Media feed fresh for audience, more follower result.
I like that you can follow hashtags and post to multiple platforms.
It was incredibly overwhelming to look at and didn't feel user-friendly or intuitive.
If I had continued using it, I'm sure it would have helped with our social media management.
The weekly status report is the best feature.
Scheduling is a bit clumsy and the interface is a bit temperamental.
Scheduling of social media posts from one platform.
Being able to post to multiple platforms and schedule posts ahead of time. This saves our company a lot of time while also giving us the ability to be creative.
Not being able to post to instagram is a huge challenge for us. We want to be able to post to all platforms at once, but without an API to Instagram, I understand this is a challenge.
Being able to post ahead of time is very time saving and makes sure your efforts are not forgotten. I’m much better at scheduling the posts than I am remembering it to do it in the moment. I feel that Hootsuite is good, but still needs some work.
Easy to setup an account to manage among team members
The interface. Since posting and monitoring are the same screen, not easy to understand.
To manage all social account in one place.
I do like the idea of getting social media into one place. The ability to schedule and measure the success of social posts and activity in one application is pretty cool.
The customer service is just shit. Try and get through to them, I dare ya! I have better luck with Comcast customer service. Sales phone line - no answer... How is that? The main reason for writing a horrible review for Hootsuite is so they recognize I am wanting to get their attention.
I am actually having one problem, by having Hootsuite, and no real benefits since the problem is getting annoying. If Hootsuite customer service ever becomes available I am sure there would be benefits to using the tool. That is not the case.
There isn't much I like about this service.
Everything. The software is terrible, hands down.
It has solved nothing.
I loved being able to set aside time and schedule posts for my social Media sites all at once
It's was complicated. And Facebook started hiding the scheduled pists
I didn't have no engagement on a certain day because I forgot to post
I used this platforms for many years in a professional capacity. When they first came out, they were reliable, informative, incredibly intuitive for the price point. I have since been unable to say the same for them. While they still offer a lot of options for reliable social listening, that can be done with a free account since reporting requires payment.
In the last 6 months, I have encountered more errors and down time than I ever have before. Their platform often requires numerous reloads to show information. Due to a myriad of changes to the social platforms that they post to, Hootsuite does not always post to said platforms in the desired formats or using the desired tagging. Clients would be better served using a slightly more expensive platform, or series of platforms, to accomplish the same goals. The lack of reliability of uptime and inconsistent functionality leave this platform lacking.
It was our solution for social media scheduling and time management, but we have since moved to a more reliable platform. When I spoke to a representative about the down times and general reliability, the representative spent more time telling me about keeping my account because the prices were increasing than actually discussing this issues at hand.
There is honestly nothing I like about this platform
Everything. Scheduling sucks, completely unreliable.
It's creating more problems
Hootsuite is a really easy to use platform and is perfect for scheduling posts to go out ahead of time. It's especially useful for bloggers and small companies with a limited budget.
The analytics are really basic. You have to pay extra if you want to create any reports, which is a pretty old-fashioned way of doing business. I know it's meant to encourage the user to upgrade to a higher tier of subscription, but it just makes me (and the brands I work for) look for alternatives.
Scheduling posts to go out while I'm doing other things is useful. Aside from that, I prefer other tools and the analytics I get from elsewhere, or even natively on the platforms.
Allows me to pre-schedule content to be posted on our Facebook and Twitter
Doesn't integrate well with Facebook: posts don't look as well crafted as in the native platform. By this, I mean the photos don't position themselves correctly and there is often weird spacing in the text. Also it doesn't integrate well with Instagram due to Instagram's inaccessibility for third-party apps. Hootsuite also often doesn't work and comes back with a "something went wrong" message, meaning your content wasn't posted as scheduled. Because it doesn't integrate well with Facebook and barely integrates with Insta, to me, it's not worth using, even for free.
We tried using Hootsuite because scheduling social posts in advance in one place is less time consuming than scheduling on the native platform or posting the content at the intended time, however, it doesn't seem to be a good solution.
Twitter automation is the best feature that HootSuite had to offer.
I disliked the Interface, reporting, price.
N/A
The upgrade options -- ability to add multiple channels and multiple team members
The interface is hideous and the platform is incredibly buggy. Regularly disconnects accounts, the auto schedule tool is not laid out as nicely as buffer's. Buffer is an all around better scheduling app. The analytics are not easy to get to-- you have to download specific sets of analytics and only certain team members have access.
Social media scheduling. I've realized I need to return to using buffer as opposed to Hootsuite -- It better lays out what times of day are best for scheduling and that is integrated with its auto-scheduler.
it automates everything and i can watch the metrics
it doesn't let you upload instagram pictures
scheduling posts when i'm busy
I like being able to program tweets for a campaign
Doesn't always work as planned - I often use a different service
not being tied to computer
Hootsuite is a good program to use to schedule content
It's great when it works, but sometimes it does not post.
You can schedule social posts in advance and save time as a result.
I liked the content suggestions for twitter, and that's about it.
VERY confusing interface, unintuitive, very old fashioned website with a lot of banners and buttons. I haven't used it in a while just because I found better options (buffer!). Prices are high and there is no justification for them.
Couldn't find the benefits so stopped using Hootsuite all together. I tried their trial of the premium plan and couldn't understand why I need it when there are such great free/cheaper tools out there. Hootsuite is like those people that still use Windows XP and don't want to upgrade because "it's working so why upgrading?".
Instagram platform was terrible as well as chrome integration.
There customer service is terrible and they require automatic sign up for renewal and do not issue refunds.
None, the experience was terrible. Highly recommend going to better platform.
this software provides easy login to their web site
We had issues with the software working properly, which is normal, but they don't have a customer service team that answers the phone. We received an email back three weeks later asking if we wanted to schedule a time in the future. We are switching to a company that will support their product.
pushing social communications out to our multiple outlets
I liked that it was possible to see what was happening across multiple social platforms... but other tools can accommodate that too.
I tried to downgrade my account from pro to free because I now manage significantly less social channels and no longer require the pro feature set. The system defaulted me back to Pro, even though it confirmed that it would downgrade me to free and they charged me again for the Pro subscription. So it appears, once you have upgraded to Pro, you are locked in for the duration of your account.
I wanted a place to see what was happening across multiple social platforms, but I can't accept dealing with a company that is irresponsible with their billing.
It's powerful, granted. It can do anything a community manager wants to do. It's solid, and support is great.
Interface. Right from the 80's. Heavy and ugly
Community Management