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Hootsuite Reviews: 4.2/5 — Solid Choice
Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone |
| Training | Documentation |
| Languages | English |
Hootsuite provides effortlessly integrated monitoring of multiple social media platforms. It allows us to meet our customers' various needs on nearly any platform they choose to reach out on. It also provides intensive categorization and reporting tools that help us to keep track of trends in the topics that are most important to our customers from day to day.
Recent updates to the tool have made our categorization process a bit more challenging; however, their team's support is always open to feedback and willing to consider their clients' feedback.
Hootsuite helps our business to engage with our customers on multiple platforms. It also helps us track data trends and analytics so we can keep the company updated on various hot topics.
As an early adopter, I've seen this program grow into a well-tailored tool that meets our needs.
Some of the recent updates seem to make things slightly more complicated. There's a learning curve, but Hootsuite has also been wonderful about taking our feedback into consideration.
Gathering data to help us track our productivity is made SO simple.
User friendly Content creation features Training support Client Services
I tend to get logged out often My access to social accounts tends to need to be reactivated often
Social activation across the practice
It's the all-in-one place to manage all your social media channels for your business.
The only downside is when videos don't upload when you've scheduled content for weeks in advance.
Maintaining brand consistency. The content library has allowed us to take full advantage of this across our club accounts.
All in one platform where we create, schedule, publish, and manage social content across different social media channels. Aside from this, we can maximize the impact of social marketing with real-time measurement and insights across networks.
Lots of bugs lately and some of the social media channels gets disconnected.
It's a great help in facilitating our social marketing activities in one single platform. Ultimately it drives forward brand awareness and lead generation of Emerson.
Hootsuite helps ensure that all of my social media posts are well-scheduled and on track by giving me an in-depth analysis of the metrics per post. It is also helpful for us that they can provide competitor analysis which gives us a unique idea of how we can execute our social media strategies.
The interface can still be improved to help new users become familiar with the software's features. It would be helpful if they could provide a crash course to new users.
The AI provides options for post captions. However, it could be improved to make the suggestions more precise in the posts and probably fewer emoticons to make the writeup more professional.
The analytics it provides us and scheduling content.
I don't really have much that I dislike.
Problems it is solving is comparing our content with our competition.
Hootsuite makes multiple functions easy with at-a-glace coverage of everything you need.
I'd like them to include more stream/feed options for other social media platforms.
Wide visibility over multiple fields.
Multi-user collaboration, the ability to use one platform to manage accounts across our digital ecosystem
Instagram stories functionality, lack of Glass Door integration
Cross-organization collaboration between team members
One of my favorite things is being able to alter the copy for each platform in one post. Also love the Grammarly integration.
I wish it integrated with Glassdoor and Indeed.
Hootsuite helps us streamline our publishing capabilities and process and also allows us to better manage our inbox.