Hootsuite Reviews: 4.2/5 — Solid Choice

Being able to schedule all social from one place.

I like the interface of tweetdeck more and the calendar functionality of sprout social more.

Hootsuite is a great tool but I prefer other tools.

The best part of Hootsuite is the way you can manage a few different accounts for Instagram, Twitter, and Facebook. Scheduling posts across platforms is time intensive but Hootsuite makes it manageable to have all your social media accounts organized with custom keywords

I dislike the functionality for the connections between your users, namely the process to link the accounts together. Also, the format when posting across platforms is a little too abrasive (you can tell somebody is using hootsuite when you see a post of it)

For a user with less than 100 followers, this won't be your app. This is meant for big social media organization. With manageable amounts of followers <1000, you're better off managing each separate account.

I like how it easy to see your content and interactions on one page.

You can only manage few accounts without paying extra.

It helps see multiple accounts at once instead of going back and forth.

It is nice that you can schedule posts on multiple platforms simultaneously.

You do not have full access to each platform's features and capabilities.

Time and content management. More time, easier to manage multiple accounts.

It is handy if staff have to be away or traveling for several days in advance, or for advocacy days etc. In general, since our operation is quite small, we have found that we have not been using Hootsuite as much as we thought. It's great software, but we just don't need it.

It's hard to schedule posts super far in advance when you're trying to keep your page's narrative fresh and up to date with what's going on in a fast-changing field/policy environment.

If we're all away at a conference or on vacation, it's super easy to plan ahead and coordinate across multiple accounts.

The ability to schedule in advance across all platforms, and switch easily between platforms for moderation purposes.

The site is very, very buggy. It often lags behind in supporting various features of the ever-changing social media platforms. It often fails to load preview images, and is often down for maintenance. Also, the analytics are useless.

Hootsuite saves my department from constantly having to login and logout of the dozens of social media profiles we manage. Twitter won't schedule posts natively, so Hootsuite is the only solution to do this.

Convenient and helps keep audiences up to date.

Graphic design is outdated and the user interface is old.

NA

Features are easy to navigate and has productive results

Too slow, more features lacking more social options

Social Media and Marketing, Results Based

How I can categorize everything and separate out my accounts.

Not user-friendly, clunky to use, sometimes takes a while to load,

Makes it easy to monitor several social media accounts in one place.

Well Hootsuite allows you to schedule social media, which is great if you need to preserve time. However....

I originally started with Hootsuite but eventually switched over to Buffer. I found Hootsuite difficult to use and there was a lot of room for user error. Although with some use I'm sure I could have come to like it,, I honestly don't have time for that.

This help to cut out the time it takes to post to social media throughout the day. You can schedule posts so that you don't have to worry about it later.

Automatically posts for most part. Simple and clean layout, easy to use, easy to organize

Does not have full reporting with basic, must purchase premium. Does not post automatically for Instagram

The ability to schedule posts that will automatically post by themselves. Saves time

Hootsuite is great for community management - link shortening, replying, uploading media, tagging & assigning tasks.

Hootsuite falls short on reporting. It falls short of an enterprise tool when it comes to quickly pulling campaign metrics, quarter over quarter, month over month. It's clunky & I'm not thrilled with the reporting structure.

Social Media reporting, Community Management

Hootsuite offers a very practical solution for anyone looking to easily manage social media platforms within one interface. At the low end of the program, the price is acceptable and for three or four social channels with some minimal analytics and one or two users it is likely all that you need.

Hootsuite gets expensive very quickly, especially once you start adding on any sort of additional team members. The fact that basic analytics reports are often paid add-ons and are not graphically anything I'd want to share with a client reduce their usefulness. The apps you can also pay to add within the dashboard are often glitchy and the user interface is not very friendly.

Management of multiple social media accounts under one interface. Saves time.

Hootsuite allows you to schedule posts ahead of time for multiple social sites- an excellent feature.

The interface is clunky and unattractive, and there are several major social sites not available for auto-posting on Hootesuite.

Hootsuite allowed us to plan social posts ahead, saving us marketing time and enabling our staff (who wear multiple hats) to be elsewhere and still enable prime posting times.

It is nice that you can connect twitter, facebook and the idea of instagram.

Instagram is not a direct link. You type your message in Hootsuite, it sends a message to your phone and you still have to manually publish it to the instagram account from your phone.

The business feature allows you to map out what messages go when. This has helped with each of the campaigns we are working on. Also, having analytics readily available in a programmable, downloadable format is extremely helpful.

I love best that you can have different feeds and make groups for your twitter followers

took me a while to get the hang of it at first

had too many different social media accounts and lost overview, hoot suite brings everything together

I liked the twitter stats and used them the most.

I felt the reports were not useful and thus do not look at them.

Measuring social media engagement.

Ease of use - it's intuitive and pretty user friendly. Lots of channels - It has connections to all the social channels we use. Convenience - Scheduling posts all from one platform can be a time saver.

Hootsuite does what it's supposed to do, however I don't like the way many scheduled posts appear. I think they look better when posted from the original social channel. I also wish there was better connectivity between Hootsuite and Insta.

None

To add many streams of different social media platforms

very messy and takes alot of time to get ready,

Streamlined product that easy to use for someone with a busy schedule

I like how I can see all of my feeds on one dashboard, but this view is shared by anyone on my team with access to the account. I do appreciate that I can post to multiple outlets in one window and collapse URLs at the same time.

As great as it is to publish to multiple channels at once, it's not best practice, so I'm still posting to each channel independently. It's difficult to add and subtract channels, and they are only identified by a a small window where a representative icon and name appear. If you lead with your company's name, all of the channels start to look the same and can be confusing. The interface also gives you access to post to Instagram, but this function doesn't work. It doesn't tell you it doesn't work. Instead, you find out when your post never shows up and you review their FAQ section. I understand it's a limitation imposed by Instagram, but it would be great if this were more apparent and Hootsuite offered a kind of Latergram and regram functionality to compensate. Analytics are incredibly weak. I would like to see transparent analytics with information on how things are calculated and why recommendations are being made (for best posting time and day, etc.

My team uses Hootsuite for account management, analytics, and monitoring. We often find that the benefits are negligible and end up posting directly to our channels for ease of use.

It allows you to manage multiple social media platforms at once.

It constantly disconnects the social media accounts you add into it.

Less time spent going to individual media platforms overall.

Posting on multiple platforms simultaneously

No ability to tag images or use @tagging in posts. Image color profiles don't upload with images distorting image color and quality.

It should have been a time saver but as an artist, not being able to tag and attribute things as needed is a major roadblock. It is nice that it works with iconosquare. Being able to schedule my posts is nice especially since I am normally asleep during my best posting/engagement time frames.

Being able to schedule Tweets based on recommendation

Limited analytics, hard to retweet, poor mobile app experience

Engaging alumni with events. The benefits are mainly operational.

Hootsuite's best asset is that it allows you to bulk upload tweets in advance, so that you can schedule your social media campaign well in advance.

It was very hard for me to try and keep up with all the mentions and tweets that were coming in, as Hootsuite's tracking UI was rather clunky.

If you're going to do a very handsoff strategy for social, this is a helpful tool, but in terms of up to the minute analysis, it falls far short.

Hootsuite has one feature that other SMM tools doesn't have and it's the only reason I use it: bulk upload. I can upload 100s of tweets at once from a CSV. This lets me schedule all my tweets for the week.

I really don't know how people use Hootsuite to follow streams. The layout is a horrible jumble. Tweetdeck by comparison, which also has multiple streams updating at once, seems simple by comparison. It just gives me a headache.

I use it to schedule tweets for my company

They offered social media management and a way to try to control our posts

bulky old feeling and not user friendly and really not user friendly at all.

trying to manage my and my clients social media

Organization of social accounts you monitor Expanding abilities slowly but surely

Customer support equals a sales team to contact you and upsell Tried to cancel acount for years No physical number to reach anyone Online help desk is a joke.

Their metrics are the same as what you can read off any social platform Hastag and competitor market research is there but there is much room for improvement Can manage many social media accounts in one place

Social listening package (7k), and regular platform is useful for scheduling posts, but hard to identify advantages vs. Sprout Social or similar platforms. Tiktok integration

They trap users into contracts. Our contract was auto-renewed without notice or opportunity to cancel and b/c we didn't notify them 60 days prior to the renewal date, we are unable to cancel. So a product that we have 0 use for we are being forced to pay for. I don't understand this approach. Our investors have several businesses using hootsuite so this approach will hurt them long term in the aim for short term revenue.

Allows us to schedule all of our social media posts across platforms and see growth metrics on audience, engagement, allowing us to identify themes and content formats resonating

After 7 years of using this service, the system has failed. The API's aren't connected or correct. Leaving the many brands I manage left unable to gather vaulable insights or reporting. 3 months no resolution.

Their customer service. Takes weeks to hear from anyone, including their chatbot. No issue is taken seriously. It has been months of an unusable platform, ignored via email and chat, without any resolution in sight.

It has caused endless issues from incorrect insights, scheduling failing, video content resizing. Rubbish system.

I really can't put anything hereexcept maybe that it recommends times to you

Where to begin? The software is essentially useless because it always glitches and messes up your live posts, doesn't show companies or people to tag even when I am copying and pasting the exact names and can see they have a profile, and you are limited in how you can "schedule." If the entire point is to have a software where I can 1. pre-schedule, 2. tag companies and people and 3. not have to manually post on every platform all day long then it's a 100% waste of your time and money.

I can't actually write in here that is solves any of my problems because I still have to manually post over 80% of the time. I will be cancelling and picking a different software.