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Hootsuite
Social Media Management Simplified
4.2
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Hootsuite Reviews & Product Details

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
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What Hootsuite is best for?
What are the best alternatives to Hootsuite?
What are the pros and cons of Hootsuite?
Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
Data Export
Email Alerts and Notifications
Employee Engagement Metrics
Employee Feedback Collection
Employee Leaderboards
Employee Training Resources
Gamification
Hashtag Tracking
Integration with CRM
Mobile Access
Multi-language Support
SEO Optimization
Single Sign-On (SSO)
Social Listening
Social Media Integration
Third-party Integrations
User Activity Tracking
User Roles and Permissions
Hootsuite Media
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Hootsuite Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 11, 2026
Hootsuite Employee Advocacy Software logo
4,140 Hootsuite Reviews
4.2 out of 5
Small Business (50 or fewer emp.)
May 17, 2023
 Source
Overall Rating:
5.0
Angela K. avatar
Angela K.
Customer Lifecycle Marketing Manager
Share
"'Hoot' it from the treetops - Hootsuite is pretty extraordinary!"
What do you like best about Hootsuite?

The day I was introduced to Hootsuite my work life turned around, literally. From day one the platform has been amazing. Product support has always been fantastic in the very few engagements I have had to deal with them. And they have had some pretty exciting innovations over the past few years. Check them out, you won't regret it!

What do you dislike about Hootsuite?

No downsides. It's an altogether pleasant expereience using this platofrm and I can't fault it in any way.

What problems is Hootsuite solving and how is that benefiting you?

I primarily use Hootsuite for social media management across Twitter, Instagram, Facebook and LinkedIn. It's a powerful, easy to use tool that does exactly what it claims to. Makes my life much simpler and cuts out so much time manually trying to manage things. I can only imagine all the other features are just as great!

Small Business (50 or fewer emp.)
May 17, 2023
 Source
Overall Rating:
5.0
Hanna S. avatar
Hanna S.
Founder And Managing Editor/Writer
Share
"Great Social Media Mgt Tool with Lots of Resources"
What do you like best about Hootsuite?

Hootsuite is intuitive to use and keeps getting better. It gets more and more robust with added features often, and the help is quick and thorough.

What do you dislike about Hootsuite?

Hootsuite requires more steps than what seems necessary to do certain things such as moving between channels and tagging in the content.

What problems is Hootsuite solving and how is that benefiting you?

I love that Hootsuite now shows me when my clients add to their SM channels.

Small Business (50 or fewer emp.)
May 12, 2023
 Source
Overall Rating:
5.0
DP
Dani P.
Research And Social Media Associate
Share
"Love this app"
What do you like best about Hootsuite?

The fact that I can post anywhere with any Device. I surprisingly love the desktop version with the Calendar view makes it easy to juggle different accounts. And I love the analytics it gives me

What do you dislike about Hootsuite?

My only wish is that I would be able to schedule and post TickTocks. And I want that directly not me scheduling something and the app notifying me it's time to do it.

What problems is Hootsuite solving and how is that benefiting you?

With Hootsuite I can guarantee that all my postings will go out and if something does get messed up I get an email immediately. Which helps me focus on other tasks at work

Small Business (50 or fewer emp.)
May 12, 2023
 Source
Overall Rating:
5.0
MD
Marcy D.
Associate Director
Share
"Great organizational tool"
What do you like best about Hootsuite?

I like the fact that I can collaborate with my team to schedule and create posts. Once they are created and scheduled, I don't have to worry that they will be out in a timely manner.

What do you dislike about Hootsuite?

There really isn't anything that I dislike. It's a very intuitive solution and doesn't take a lot of training to use. It's the perfect solution for a small shop with collaborators who are working remotely.

What problems is Hootsuite solving and how is that benefiting you?

We are scheduling our social media posts a month out, and this helps us get organized in advance. Hootsuite is also flexible enough where we can slide things in at the last minute.

Small Business (50 or fewer emp.)
May 11, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A powerful social media scheduler and management tool."
What do you like best about Hootsuite?

The analytics and reports tell us quite a bit about who we're reaching, helping to attract followers.

What do you dislike about Hootsuite?

The planner/scheduler could be a bit easier to use.

What problems is Hootsuite solving and how is that benefiting you?

Engaging with prospective online students and promotions of our products and industry trends.

Small Business (50 or fewer emp.)
May 04, 2023
 Source
Overall Rating:
5.0
RP
Rahul P.
Founder
Share
"Best Social Media Management Tool"
What do you like best about Hootsuite?

Best Tool to Manage Social Media Accounts in one place. It helps us to increase productivity of the organization.

What do you dislike about Hootsuite?

Pricing is a bit high, but big companies can afford this tool. It increases productivity.

What problems is Hootsuite solving and how is that benefiting you?

It helps me to increase productivity of the organization by managing multiple social media platforms and accounts in one place.

Small Business (50 or fewer emp.)
May 04, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best in class social media integration software"
What do you like best about Hootsuite?

The ability to post to multiple networks simultaneously is excellent for maintaining a presence on all the networks that matter these days. It's a remarkable API.

What do you dislike about Hootsuite?

Not being able to post the same copy at multiple times with the same click is unfortunate given what I usually use Hootsuite for, and they'll need to integrate more networks to stay up to date with newer social media norms.

What problems is Hootsuite solving and how is that benefiting you?

Posting to multiple networks within a single interface is excellent and has saved a tremendous amount of time in my role as a social media manager. I am impressed.

Small Business (50 or fewer emp.)
May 03, 2023
 Source
Overall Rating:
5.0
MP
Mathnasium Of P.
Center Owner
Share
"Great resource!"
What do you like best about Hootsuite?

Hootsuite makes it super convenient for a small business owner to be active across multiple social media platforms. I appreciate the ease of scheduling posts and publishing them in one shot across multiple platforms.

What do you dislike about Hootsuite?

I have no complaints. Hootsuite works well for me.

What problems is Hootsuite solving and how is that benefiting you?

I am promoting a learning center that opened in February of 2020. It's been a tough road working through the pandemic, and Hootsuite has provided me a powerful marketing tool.

Mid Market (51-1000 emp.)
Apr 21, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Hootsuite Experience - Review"
What do you like best about Hootsuite?

Excellent service and solid social management platform

What do you dislike about Hootsuite?

1) Few advanced features 2) Occasional glitches

What problems is Hootsuite solving and how is that benefiting you?

Ease of use with all-in-one social media monitoring and analytics

Enterprise (> 1000 emp.)
Apr 19, 2023
 Source
Overall Rating:
5.0
RB
Rhiannon B.
Founder
Share
"Hootsuite Review"
What do you like best about Hootsuite?

I like that Hootsuite has so many learning opportunities and I am able to schedule on multiple platforms at once.

What do you dislike about Hootsuite?

I sometimes feel like I don't know what all is available on Hootsuite. I don't think I am getting all of the features that I could be utilizing.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite is helping us solve problems around determining best times to post and scheduling out content on multiple channels at once to make the process more productive.