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Hootsuite
Social Media Management Simplified
4.2
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Hootsuite Reviews: 4.2/5 — Solid Choice

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
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Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
Data Export
Email Alerts and Notifications
Employee Engagement Metrics
Employee Feedback Collection
Employee Leaderboards
Employee Training Resources
Gamification
Hashtag Tracking
Integration with CRM
Mobile Access
Multi-language Support
SEO Optimization
Single Sign-On (SSO)
Social Listening
Social Media Integration
Third-party Integrations
User Activity Tracking
User Roles and Permissions
Hootsuite Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 24, 2026
Hootsuite Employee Advocacy Software logo
4,140 Hootsuite Reviews
4.2 out of 5
Small Business (50 or fewer emp.)
Jun 28, 2023
 Source
Overall Rating:
5.0
JB
Julia B.
Founder
Share
"Amazing Tool for Monitoring Social Media"
What do you like best about Hootsuite?

Hootsuite provides effortlessly integrated monitoring of multiple social media platforms. It allows us to meet our customers' various needs on nearly any platform they choose to reach out on. It also provides intensive categorization and reporting tools that help us to keep track of trends in the topics that are most important to our customers from day to day.

What do you dislike about Hootsuite?

Recent updates to the tool have made our categorization process a bit more challenging; however, their team's support is always open to feedback and willing to consider their clients' feedback.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite helps our business to engage with our customers on multiple platforms. It also helps us track data trends and analytics so we can keep the company updated on various hot topics.

Small Business (50 or fewer emp.)
Jun 28, 2023
 Source
Overall Rating:
5.0
ST
Sal T.
Founder
Share
"One-stop shop."
What do you like best about Hootsuite?

As an early adopter, I've seen this program grow into a well-tailored tool that meets our needs.

What do you dislike about Hootsuite?

Some of the recent updates seem to make things slightly more complicated. There's a learning curve, but Hootsuite has also been wonderful about taking our feedback into consideration.

What problems is Hootsuite solving and how is that benefiting you?

Gathering data to help us track our productivity is made SO simple.

Enterprise (> 1000 emp.)
Jun 22, 2023
 Source
Overall Rating:
5.0
HM
Heather M.
Founder
Share
"Ease in sharing curated content"
What do you like best about Hootsuite?

User friendly Content creation features Training support Client Services

What do you dislike about Hootsuite?

I tend to get logged out often My access to social accounts tends to need to be reactivated often

What problems is Hootsuite solving and how is that benefiting you?

Social activation across the practice

Mid Market (51-1000 emp.)
Jun 19, 2023
 Source
Overall Rating:
5.0
HM
Harry M.
Founder
Share
"A Social Media Game Changer!"
What do you like best about Hootsuite?

It's the all-in-one place to manage all your social media channels for your business.

What do you dislike about Hootsuite?

The only downside is when videos don't upload when you've scheduled content for weeks in advance.

What problems is Hootsuite solving and how is that benefiting you?

Maintaining brand consistency. The content library has allowed us to take full advantage of this across our club accounts.

Enterprise (> 1000 emp.)
Jun 16, 2023
 Source
Overall Rating:
5.0
KV
Krishna V.
Founder
Share
"Hootsuite"
What do you like best about Hootsuite?

All in one platform where we create, schedule, publish, and manage social content across different social media channels. Aside from this, we can maximize the impact of social marketing with real-time measurement and insights across networks.

What do you dislike about Hootsuite?

Lots of bugs lately and some of the social media channels gets disconnected.

What problems is Hootsuite solving and how is that benefiting you?

It's a great help in facilitating our social marketing activities in one single platform. Ultimately it drives forward brand awareness and lead generation of Emerson.

Mid Market (51-1000 emp.)
Jun 16, 2023
 Source
Overall Rating:
5.0
AL
Ahlex L.
Senior Campaign Management Specialist
Share
"Best Social Media Management Software!"
What do you like best about Hootsuite?

Hootsuite helps ensure that all of my social media posts are well-scheduled and on track by giving me an in-depth analysis of the metrics per post. It is also helpful for us that they can provide competitor analysis which gives us a unique idea of how we can execute our social media strategies.

What do you dislike about Hootsuite?

The interface can still be improved to help new users become familiar with the software's features. It would be helpful if they could provide a crash course to new users.

What problems is Hootsuite solving and how is that benefiting you?

The AI provides options for post captions. However, it could be improved to make the suggestions more precise in the posts and probably fewer emoticons to make the writeup more professional.

Enterprise (> 1000 emp.)
Jun 15, 2023
 Source
Overall Rating:
5.0
J.J. S. avatar
J.J. S.
Social Media Marketing Specialist
Share
"I am a big fan of Hootsuite! It is definitely an upgrade from what we were using before."
What do you like best about Hootsuite?

The analytics it provides us and scheduling content.

What do you dislike about Hootsuite?

I don't really have much that I dislike.

What problems is Hootsuite solving and how is that benefiting you?

Problems it is solving is comparing our content with our competition.

Enterprise (> 1000 emp.)
Jun 14, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I love Hootsuite!"
What do you like best about Hootsuite?

Hootsuite makes multiple functions easy with at-a-glace coverage of everything you need.

What do you dislike about Hootsuite?

I'd like them to include more stream/feed options for other social media platforms.

What problems is Hootsuite solving and how is that benefiting you?

Wide visibility over multiple fields.

Enterprise (> 1000 emp.)
Jun 14, 2023
 Source
Overall Rating:
5.0
John O. avatar
John O.
Owner, Communications Consultant
Share
"Great product, excellent service"
What do you like best about Hootsuite?

Multi-user collaboration, the ability to use one platform to manage accounts across our digital ecosystem

What do you dislike about Hootsuite?

Instagram stories functionality, lack of Glass Door integration

What problems is Hootsuite solving and how is that benefiting you?

Cross-organization collaboration between team members

Enterprise (> 1000 emp.)
Jun 14, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Happy with Hootsuite!"
What do you like best about Hootsuite?

One of my favorite things is being able to alter the copy for each platform in one post. Also love the Grammarly integration.

What do you dislike about Hootsuite?

I wish it integrated with Glassdoor and Indeed.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite helps us streamline our publishing capabilities and process and also allows us to better manage our inbox.