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Hootsuite
Social Media Management Simplified
4.2
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Hootsuite Reviews & Product Details

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
Hootsuite Categories on Findstack
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Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
Data Export
Email Alerts and Notifications
Employee Engagement Metrics
Employee Feedback Collection
Employee Leaderboards
Employee Training Resources
Gamification
Hashtag Tracking
Integration with CRM
Mobile Access
Multi-language Support
SEO Optimization
Single Sign-On (SSO)
Social Listening
Social Media Integration
Third-party Integrations
User Activity Tracking
User Roles and Permissions
Hootsuite Media
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Hootsuite Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 22, 2026
Hootsuite Logo
4,140 Hootsuite Reviews
4.2 out of 5
Small Business (50 or fewer emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
Camille S. avatar
Camille S.
Independent Consultant
Share
"Works great to share on social media"
What do you like best about Hootsuite?

It is easy to share products on social media

What do you dislike about Hootsuite?

Not being able to share directly to my vip group.

What problems is Hootsuite solving and how is that benefiting you?

Scheduling post to my social media made easy, direct publishing to Instagram. And great customer training.

Small Business (50 or fewer emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
H.
Hawaiiverse .
Founder
Share
"New Upgrades to Hootsuite are Awesome!"
What do you like best about Hootsuite?

Hootsuite is an all in one resource to plan, review, post on all of our social media plaftforms.

What do you dislike about Hootsuite?

Something that would be cool to implement is allowing collab features on certain platforms (ex: Instagram)

What problems is Hootsuite solving and how is that benefiting you?

I am able to plan and post content efficiently throught Hootsuite.

Mid Market (51-1000 emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
RG
Rosie G.
Founder
Share
"Business made easy"
What do you like best about Hootsuite?

The ability to work form my iPad or phone and schedule my post easily and time efficient.

What do you dislike about Hootsuite?

The maximum upload amount of photos that can be uploaded.

What problems is Hootsuite solving and how is that benefiting you?

At the moment none. Yet!

Mid Market (51-1000 emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
Anabelle L. avatar
Anabelle L.
Social Media Content Curator
Share
"A seamless experience!"
What do you like best about Hootsuite?

Hootsuite has completely changed the way we work on social media. Its all-in-one platform is easy to use and useful. Having everything in one place really makes our job of doing everything much simpler!

What do you dislike about Hootsuite?

Since the big wave of layoffs, getting support takes a bit more time but they still reply within a reasonable timeframe. Our account manager is awesome and always available. :)

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite has everything in one place so it lowers the risk of discrepancies and having to look through multiple platforms. Their Owly Writer also really helps in cases of writers block.

Enterprise (> 1000 emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
CJ
Carlos J.
Founder
Share
"Easy to use and manage"
What do you like best about Hootsuite?

Streams are very helpful to keep track of all media outlets.

What do you dislike about Hootsuite?

Nothing I dislike about Hootsuite. Hootsuite has various helpful tools that create opperutnity for plenty of tools.

What problems is Hootsuite solving and how is that benefiting you?

Keeping track of engagement and scheduling posts on time.

Small Business (50 or fewer emp.)
Jul 10, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Hootsuite Rocks"
What do you like best about Hootsuite?

The editing and word prompts to help your grammar, a link of all social media platforms in one place, and reporting.

What do you dislike about Hootsuite?

Video publishing is a pain. It fails and when you publish video you have to approve it from your phone

What problems is Hootsuite solving and how is that benefiting you?

Giving us time to publish content by scheduling time and tracking results.

Enterprise (> 1000 emp.)
Jul 04, 2023
 Source
Overall Rating:
5.0
Aliya B. avatar
Aliya B.
Global Social Media Manager
Share
"All things Social Media in one place"
What do you like best about Hootsuite?

Content, community, and analytics management is all in one place. we don't have to check anything from the native social channels and it is consolidated under one roof.

What do you dislike about Hootsuite?

Some posts fail to publish and we have to repost them again. I hope this is fixed soon. Lastly, this is not a dislike but it would be a great if its possible to write and tag users on IG stories from Hootsuite.

What problems is Hootsuite solving and how is that benefiting you?

It saves a lot of time because we can bulk-schedule our content in advance. Most of all we can provide brand-approved content to all social media managers directly by adding it to the Hootsuite content library.

Small Business (50 or fewer emp.)
Jun 30, 2023
 Source
Overall Rating:
5.0
MV
Michelle V.
Founder
Share
"Coordination is a Breeze with Hootesuite"
What do you like best about Hootsuite?

I love how easy it is to work with a large team and coordinate our efforts on social media.

What do you dislike about Hootsuite?

I wish there was more information about the incoming messages. For example, Instagram private messages are called Direct Messages, as are public stories that we're tagged in. It would be helpful to differentiate between the two since it's not always readily apparent.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite provides a platform where we can monitor all of our channels and maintain useful customer interactions.

Mid Market (51-1000 emp.)
Jun 29, 2023
 Source
Overall Rating:
5.0
Mariam S. avatar
Mariam S.
Operations Director
Share
"Easy to Use Central Point for Social Media"
What do you like best about Hootsuite?

Very easy to schedule posts across social media platforms & extract consolidate reports

What do you dislike about Hootsuite?

Can enhance the app to search for posts that have been scheduled & increase scheduling view to be a month

What problems is Hootsuite solving and how is that benefiting you?

Using Hootsuite to schedule posts & easily manage social media campaigns across platforms

Enterprise (> 1000 emp.)
Jun 29, 2023
 Source
Overall Rating:
5.0
John K. avatar
John K.
Digital Marketing
Share
"The De-Facto Social Media Suite - but having an amazing account manager helps!"
What do you like best about Hootsuite?

One of the most notable aspects of Hootsuite is its account management team. Davis, who was assigned to help my team, is highly knowledgeable and was always noticeably available to assist us with any questions or concerns, particularly when our software was going through rolling upgrades. They've proactively offered advice and recommendations on improving how we deploy our tactics on social media.

What do you dislike about Hootsuite?

Inability to directly make paid posts on LinkedIn. But I understand this is a platform issue for Linkedin and less so for Hootsuite.

What problems is Hootsuite solving and how is that benefiting you?

Consolidated and timed postings.