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Hootsuite
Social Media Management Simplified
4.2
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Hootsuite Reviews: 4.2/5 — Solid Choice

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
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Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 23, 2026
Hootsuite Employee Advocacy Software logo
4,140 Hootsuite Reviews
4.2 out of 5
Small Business (50 or fewer emp.)
Apr 22, 2019
 Source
Overall Rating:
1.0
Allie W. avatar
Allie W.
Account Coordinator
Share
"Hootsuite is a Headache"
What do you like best about Hootsuite?

The best thing about Hootsuite is that you can schedule social media posts... when it works.

What do you dislike about Hootsuite?

Hootsuite is fickle overall as a platform. It disconnects our accounts a lot and it doesn't always alert us when our posts go through.

What problems is Hootsuite solving and how is that benefiting you?

We are scheduling our client's social media posts through Hootsuite.

Small Business (50 or fewer emp.)
Mar 20, 2019
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"API problems with Instagram - Support will reply but not read your messages"
What do you like best about Hootsuite?

Easy overview, good user interface and the ability to tag people and add locations. The other main competitors also have these features.

What do you dislike about Hootsuite?

That is doesn't work Support will not help you but waste your time by replying without ready your descriptions of the problems. Support "online" chat honestly seemed fake... the online badge would come on in business hours and then disappear instantly when you press it to chat.

What problems is Hootsuite solving and how is that benefiting you?

Scheduled posts

Small Business (50 or fewer emp.)
Feb 21, 2019
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Makes social media marketing go much faster, but buggy"
What do you like best about Hootsuite?

The ability to push an update to multiple platforms at once.

What do you dislike about Hootsuite?

Some issues with Facebook integration that they were unable to resolve in a timely manner; I had to switch to other apps for a while until the issue was solved.

What problems is Hootsuite solving and how is that benefiting you?

Makes it much faster to post new products to all of my social media accounts, which increases sales and customer engagement.

Small Business (50 or fewer emp.)
Feb 13, 2019
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Without the Facebook integration, it's significantly less useful than it once was."
What do you like best about Hootsuite?

Scheduling posts across multiple platforms and being able to see them all is very useful for content planning an entire social media marketing campaign.

What do you dislike about Hootsuite?

Without being able to post in Facebook with the tag integration, I essentially have to post on Facebook seperately which negatively impacts the usefulness of this application.

What problems is Hootsuite solving and how is that benefiting you?

It is beneficial to be able to see planned posts across multiple platforms.

Mid Market (51-1000 emp.)
Feb 12, 2019
 Source
Overall Rating:
1.0
JG
Jason G.
Digital Marketing Manager
Share
"I can't be the only one who is frustrated by their UI"
What do you like best about Hootsuite?

It does exactly what it is supposed to do.

What do you dislike about Hootsuite?

How it does practically everything. Everything about the user experience is frustrating. I'm sure some things, like losing connections to accounts, isn't entirely their problem, but it happens so often that they should be blamed to some degree. Everything feels glitchy. It's as if they have never actually used the product they built.

What problems is Hootsuite solving and how is that benefiting you?

Unless you absolutely NEED Hootsuite for social posting, I would look for something else.

Small Business (50 or fewer emp.)
Jan 15, 2019
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Horrible customer service"
What do you like best about Hootsuite?

I did like the ease of the dashboard and auto scheduling.

What do you dislike about Hootsuite?

That I can only verify my account with CC

What problems is Hootsuite solving and how is that benefiting you?

There's some mysterious credit card on file to verify my account, so I can CANCEL it and I don't have it and they have no other way to verify my identity. No managers or supervisors to talk to. Nothing. How did this happen? I asked for nonprofit pricing just to see, and they signed me up, so now I can't use the account because they think I owe money and I can't cancel it. The customer service has been infuriating.

Small Business (50 or fewer emp.)
Sep 24, 2018
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Average "
What do you like best about Hootsuite?

It is nice that you can send out a post to multiple platforms at once and schedule them

What do you dislike about Hootsuite?

Poor user experience. Is very clunky and hard to work with for a long time

What problems is Hootsuite solving and how is that benefiting you?

Quick/ efficient posting

Small Business (50 or fewer emp.)
Aug 01, 2018
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Not the best"
What do you like best about Hootsuite?

Pricing is pretty fair compared to other services.

What do you dislike about Hootsuite?

Hootsuite is a mess, their app is horrid their user dashboard / interface is impossible to navigate and full of clutter and it's always flipping images or having issues.

What problems is Hootsuite solving and how is that benefiting you?

Social Media Marketing

Small Business (50 or fewer emp.)
Jul 21, 2018
 Source
Overall Rating:
1.0
MT
Michael T.
Looking For Small Investment, Funding, Patron
Share
"Great idea horrible interface"
What do you like best about Hootsuite?

Timed Release for campaigns across different channels.

What do you dislike about Hootsuite?

Interface. Instagram, need to publish again when sending.

What problems is Hootsuite solving and how is that benefiting you?

Keeping Social Media feed fresh for audience, more follower result.

Mid Market (51-1000 emp.)
Jun 13, 2018
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Overwhelming"
What do you like best about Hootsuite?

I like that you can follow hashtags and post to multiple platforms.

What do you dislike about Hootsuite?

It was incredibly overwhelming to look at and didn't feel user-friendly or intuitive.

What problems is Hootsuite solving and how is that benefiting you?

If I had continued using it, I'm sure it would have helped with our social media management.

Small Business (50 or fewer emp.)
Jan 28, 2018
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Meh."
What do you like best about Hootsuite?

The weekly status report is the best feature.

What do you dislike about Hootsuite?

Scheduling is a bit clumsy and the interface is a bit temperamental.

What problems is Hootsuite solving and how is that benefiting you?

Scheduling of social media posts from one platform.

Small Business (50 or fewer emp.)
Jan 02, 2018
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Close but not the full package"
What do you like best about Hootsuite?

Being able to post to multiple platforms and schedule posts ahead of time. This saves our company a lot of time while also giving us the ability to be creative.

What do you dislike about Hootsuite?

Not being able to post to instagram is a huge challenge for us. We want to be able to post to all platforms at once, but without an API to Instagram, I understand this is a challenge.

What problems is Hootsuite solving and how is that benefiting you?

Being able to post ahead of time is very time saving and makes sure your efforts are not forgotten. I’m much better at scheduling the posts than I am remembering it to do it in the moment. I feel that Hootsuite is good, but still needs some work.

Small Business (50 or fewer emp.)
Oct 27, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Too complicated"
What do you like best about Hootsuite?

Easy to setup an account to manage among team members

What do you dislike about Hootsuite?

The interface. Since posting and monitoring are the same screen, not easy to understand.

What problems is Hootsuite solving and how is that benefiting you?

To manage all social account in one place.

Small Business (50 or fewer emp.)
Sep 29, 2017
 Source
Overall Rating:
1.0
Drew F. avatar
Drew F.
Senior Account Manager
Share
"Horrible Customer Service"
What do you like best about Hootsuite?

I do like the idea of getting social media into one place. The ability to schedule and measure the success of social posts and activity in one application is pretty cool.

What do you dislike about Hootsuite?

The customer service is just shit. Try and get through to them, I dare ya! I have better luck with Comcast customer service. Sales phone line - no answer... How is that? The main reason for writing a horrible review for Hootsuite is so they recognize I am wanting to get their attention.

What problems is Hootsuite solving and how is that benefiting you?

I am actually having one problem, by having Hootsuite, and no real benefits since the problem is getting annoying. If Hootsuite customer service ever becomes available I am sure there would be benefits to using the tool. That is not the case.

Small Business (50 or fewer emp.)
Sep 28, 2017
 Source
Overall Rating:
1.0
SY
Sid Y.
Multi Disciplinary Performance Artist / Compductionist
Share
"Who Gives A Hoot?"
What do you like best about Hootsuite?

There isn't much I like about this service.

What do you dislike about Hootsuite?

Everything. The software is terrible, hands down.

What problems is Hootsuite solving and how is that benefiting you?

It has solved nothing.

Small Business (50 or fewer emp.)
Aug 24, 2017
 Source
Overall Rating:
1.0
Susan S. avatar
Susan S.
Assistant
Share
"Overused complicated"
What do you like best about Hootsuite?

I loved being able to set aside time and schedule posts for my social Media sites all at once

What do you dislike about Hootsuite?

It's was complicated. And Facebook started hiding the scheduled pists

What problems is Hootsuite solving and how is that benefiting you?

I didn't have no engagement on a certain day because I forgot to post

Small Business (50 or fewer emp.)
Aug 08, 2017
 Source
Overall Rating:
1.0
AH
Adam H.
Social Media Strategist
Share
"Hootsuite Is Not Aging Well"
What do you like best about Hootsuite?

I used this platforms for many years in a professional capacity. When they first came out, they were reliable, informative, incredibly intuitive for the price point. I have since been unable to say the same for them. While they still offer a lot of options for reliable social listening, that can be done with a free account since reporting requires payment.

What do you dislike about Hootsuite?

In the last 6 months, I have encountered more errors and down time than I ever have before. Their platform often requires numerous reloads to show information. Due to a myriad of changes to the social platforms that they post to, Hootsuite does not always post to said platforms in the desired formats or using the desired tagging. Clients would be better served using a slightly more expensive platform, or series of platforms, to accomplish the same goals. The lack of reliability of uptime and inconsistent functionality leave this platform lacking.

What problems is Hootsuite solving and how is that benefiting you?

It was our solution for social media scheduling and time management, but we have since moved to a more reliable platform. When I spoke to a representative about the down times and general reliability, the representative spent more time telling me about keeping my account because the prices were increasing than actually discussing this issues at hand.

Small Business (50 or fewer emp.)
Aug 03, 2017
 Source
Overall Rating:
1.0
AL
Alex L.
Social Media Coordinator
Share
"Hate this platform "
What do you like best about Hootsuite?

There is honestly nothing I like about this platform

What do you dislike about Hootsuite?

Everything. Scheduling sucks, completely unreliable.

What problems is Hootsuite solving and how is that benefiting you?

It's creating more problems

Mid Market (51-1000 emp.)
Jul 25, 2017
 Source
Overall Rating:
1.0
James R. avatar
James R.
Digital Marketing And Social Media Specialist
Share
"Great for small-time users, not enough for brands"
What do you like best about Hootsuite?

Hootsuite is a really easy to use platform and is perfect for scheduling posts to go out ahead of time. It's especially useful for bloggers and small companies with a limited budget.

What do you dislike about Hootsuite?

The analytics are really basic. You have to pay extra if you want to create any reports, which is a pretty old-fashioned way of doing business. I know it's meant to encourage the user to upgrade to a higher tier of subscription, but it just makes me (and the brands I work for) look for alternatives.

What problems is Hootsuite solving and how is that benefiting you?

Scheduling posts to go out while I'm doing other things is useful. Aside from that, I prefer other tools and the analytics I get from elsewhere, or even natively on the platforms.

Mid Market (51-1000 emp.)
Jul 06, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Doesn't integrate well"
What do you like best about Hootsuite?

Allows me to pre-schedule content to be posted on our Facebook and Twitter

What do you dislike about Hootsuite?

Doesn't integrate well with Facebook: posts don't look as well crafted as in the native platform. By this, I mean the photos don't position themselves correctly and there is often weird spacing in the text. Also it doesn't integrate well with Instagram due to Instagram's inaccessibility for third-party apps. Hootsuite also often doesn't work and comes back with a "something went wrong" message, meaning your content wasn't posted as scheduled. Because it doesn't integrate well with Facebook and barely integrates with Insta, to me, it's not worth using, even for free.

What problems is Hootsuite solving and how is that benefiting you?

We tried using Hootsuite because scheduling social posts in advance in one place is less time consuming than scheduling on the native platform or posting the content at the intended time, however, it doesn't seem to be a good solution.

Small Business (50 or fewer emp.)
May 09, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Disappointing"
What do you like best about Hootsuite?

Twitter automation is the best feature that HootSuite had to offer.

What do you dislike about Hootsuite?

I disliked the Interface, reporting, price.

What problems is Hootsuite solving and how is that benefiting you?

N/A

Small Business (50 or fewer emp.)
Apr 07, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Prefer Buffer to Hootsuite"
What do you like best about Hootsuite?

The upgrade options -- ability to add multiple channels and multiple team members

What do you dislike about Hootsuite?

The interface is hideous and the platform is incredibly buggy. Regularly disconnects accounts, the auto schedule tool is not laid out as nicely as buffer's. Buffer is an all around better scheduling app. The analytics are not easy to get to-- you have to download specific sets of analytics and only certain team members have access.

What problems is Hootsuite solving and how is that benefiting you?

Social media scheduling. I've realized I need to return to using buffer as opposed to Hootsuite -- It better lays out what times of day are best for scheduling and that is integrated with its auto-scheduler.

Small Business (50 or fewer emp.)
Jan 26, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"hootsuite"
What do you like best about Hootsuite?

it automates everything and i can watch the metrics

What do you dislike about Hootsuite?

it doesn't let you upload instagram pictures

What problems is Hootsuite solving and how is that benefiting you?

scheduling posts when i'm busy

Small Business (50 or fewer emp.)
Jan 24, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"program tweets"
What do you like best about Hootsuite?

I like being able to program tweets for a campaign

What do you dislike about Hootsuite?

Doesn't always work as planned - I often use a different service

What problems is Hootsuite solving and how is that benefiting you?

not being tied to computer

Small Business (50 or fewer emp.)
Jan 20, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"It's ok"
What do you like best about Hootsuite?

Hootsuite is a good program to use to schedule content

What do you dislike about Hootsuite?

It's great when it works, but sometimes it does not post.

What problems is Hootsuite solving and how is that benefiting you?

You can schedule social posts in advance and save time as a result.

Small Business (50 or fewer emp.)
Nov 09, 2016
 Source
Overall Rating:
1.0
Tali G. avatar
Tali G.
Product Manager
Share
"Confusing tool"
What do you like best about Hootsuite?

I liked the content suggestions for twitter, and that's about it.

What do you dislike about Hootsuite?

VERY confusing interface, unintuitive, very old fashioned website with a lot of banners and buttons. I haven't used it in a while just because I found better options (buffer!). Prices are high and there is no justification for them.

What problems is Hootsuite solving and how is that benefiting you?

Couldn't find the benefits so stopped using Hootsuite all together. I tried their trial of the premium plan and couldn't understand why I need it when there are such great free/cheaper tools out there. Hootsuite is like those people that still use Windows XP and don't want to upgrade because "it's working so why upgrading?".

Mid Market (51-1000 emp.)
Dec 08, 2015
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Terrible for Instagram"
What do you like best about Hootsuite?

Instagram platform was terrible as well as chrome integration.

What do you dislike about Hootsuite?

There customer service is terrible and they require automatic sign up for renewal and do not issue refunds.

What problems is Hootsuite solving and how is that benefiting you?

None, the experience was terrible. Highly recommend going to better platform.

Small Business (50 or fewer emp.)
Jul 09, 2015
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"No customer service"
What do you like best about Hootsuite?

this software provides easy login to their web site

What do you dislike about Hootsuite?

We had issues with the software working properly, which is normal, but they don't have a customer service team that answers the phone. We received an email back three weeks later asking if we wanted to schedule a time in the future. We are switching to a company that will support their product.

What problems is Hootsuite solving and how is that benefiting you?

pushing social communications out to our multiple outlets

Small Business (50 or fewer emp.)
Jun 13, 2015
 Source
Overall Rating:
1.0
SS
Sarah S.
Technical Communications
Share
"Thieves"
What do you like best about Hootsuite?

I liked that it was possible to see what was happening across multiple social platforms... but other tools can accommodate that too.

What do you dislike about Hootsuite?

I tried to downgrade my account from pro to free because I now manage significantly less social channels and no longer require the pro feature set. The system defaulted me back to Pro, even though it confirmed that it would downgrade me to free and they charged me again for the Pro subscription. So it appears, once you have upgraded to Pro, you are locked in for the duration of your account.

What problems is Hootsuite solving and how is that benefiting you?

I wanted a place to see what was happening across multiple social platforms, but I can't accept dealing with a company that is irresponsible with their billing.

Mid Market (51-1000 emp.)
Mar 07, 2014
 Source
Overall Rating:
1.0
AL
Alejandro L.
Director Of Enterprise Sales North America East
Share
"Ugh.. frustrating interface!"
What do you like best about Hootsuite?

It's powerful, granted. It can do anything a community manager wants to do. It's solid, and support is great.

What do you dislike about Hootsuite?

Interface. Right from the 80's. Heavy and ugly

What problems is Hootsuite solving and how is that benefiting you?

Community Management