Hootsuite Reviews: 4.2/5 — Solid Choice

Hootsuite enables me to be sure that I am consistent and regular in my social sharing. By scheduling all my posts I am always on time and am sure that my followers are kept up to date and informed

Can't find much I don't like! It always meets my expectations

Analytics are very important in my job. By knowing what ois working best (and what isn't) I can be sure that I'm providing content that is valuable to my readers

Advanced planning is very helpful fro scheduling

Does not include Threads TikTik and YouTube for advanced planning

Avoid posting daily

I enjoy the ease of making posts for our agency each week- sometimes I am short of time to make organic posts so I can always rely on the stock posts for our company to schedule and plan for the week ahead. It is easy to implement our seasonal message, the customer support is fabulous/ I use Hootsuite weekly and sometime daily- the number of features I can use to personalize my message are endless and I have not had a problem even after one year integrating our company message during differen campaigns.

I have not found any real downsides yet after a year of use.

I can stay in touch with all of my agents social media sites and keep the information fresh on a weekly or even daily basis. I go to one site ( Hootesuite ) and I am instantly connecting with our customers on 3 different platforms. This even feeds into our website and helps to keep that content fresh and on the top of the search results.

We appreciate the ability to publish to all of our social media platforms at the same time, including assets like photo and video. We also love the ability to edit each caption per platform (ie: format differently between Instagram/X/Facebook) and to edit after scheduling. This has been a huge time saver for our organization.

We can't see any downsides at this time. Occasionally there are technical issues and the content doesn't publish correctly, but those are few and far between and have not caused any major issues.

Before Hootsuite, we spent a lot of time creating posts across our platforms indiviudally, so this saves a lot of time. Additionally, many platforms did not allow us to schedule content in advance, which is very neccessary for us. Both of these features are the top two reasons we use this product.

The easy posting interface, the calendar views, the AI feature (don't use a ton, but when I do it's been very helpful), the "duplicate" feature as I promote training and like to post on weekends, evenings in addition to the business day. Helpful not to redo it from scratch each time.

I honestly cannot think of anything at the moment.

To be able to post to all three platforms in one shot, to view the calendar at a glance to see where I have "holes" in content, to plan out in advance my social media calendar while allowing for last minute additions as things invariably change.

As a small business, we market on multiple social channels, Hootsuite allows us to do it all at one time! I do a video, I upload it and then pick five (5) different account types to launch it too all at once.

I do not like that we can only do 1 Twitter account at a time..Boo..

It gives us the ability to speed up our promotions as well as to post to 5 social accounts at one time multiple times a day.

My favorite part about Hootsuite is how EASY it is to use!! Everything is in an easy-to-use layout, and the analytics are more than easy to read. It's so easy to pull what I need to in a report and export it very quickly.

In my opinion, the only downside to Hootsuite is the price.

Hootsuite solves the problems of getting analytics from each platform. It saves so much time when going through the approval process.

The best Assistant and guidance to post on social media. I use it to schedule posts on my blogs on LinkedIn. It is a very productive tool!

Having the student version, there are some limitations of AI tools to use and a limited number of scheduled posts.

Schedule posts in advance and guidance

simplifying and scheduling social media management.

I can not schedule content simultaneously on different social media via mobile.

Timing and making content and 100 other things.

It's so easy to use and cuts my time in half when posting on all of our social media accounts.

I haven't ran into any issues since being a customer.

I can complete the tasks of posting to all of our social media page in no time. This is beneficial because I have so many other duties to complete and it helps out alot.

The platform is easy to use and intuitive for those who are not familiar with the program. Schedule multiple e-mails at once and track conversions all in one place. Data pull is easy to register your ROI.

Having to edit each individual social platform once the message has been launched in the program.

I have no issues that Hootsuite is solving. They just make posting and managing social easy.

Hootesuite has made social media management a little easier. It was easy to get started and continues to be the ebst way for us to keep track of all our social media content and analytics. Having the detailed data we get from Hootesuite helps us understand what is working and what is not. We had a better understanding of our audience within months of using Hootesuite.

There are some things we just can't do in Hootesuite. We still need to post events on Facebook, for example and that requires us to use the Meta Business Suite.

Hootesuite enables a better workflow and deeper analytics.

I love that I am about schedule postings and manage the influx of client comments, inquiries and reviews all in one place. Not to mention, I am able to do this with multiple companies.

Sometimes version updates occur less often than needed.

The ease of managaing multiple social media platforms for multiple companies is awesome. I love that I am able to maintain customer relations with the inbox feature are well.

Dashboards, analytics and the ability to manage multiple accounts at a glance.

Posting to IG can be clunky. The absence of a tier between 3-member account and the enterprise account.

Dashboards are great and also, combining analytics from various platforms in one place comes in very handy.

Hootsuite enables me to push information to various Social Media containing vital information.

I have found no dislikes regarding the use of Hootsuite.

Hootsuite is a quick way to hit various Social Media

I love how I can schedule things ahead of time and how many accounts I can schedule for postings. It's made things much more convient so I can schedule things for my account a month in advance if I wanted to. It was so hard before to post things manually and set time aside, now I can save time.

I think it would be more convient to be able to shape things into a format for Instagram when I schedule things for Facebook and Instagram.

It's helping me keep our social media pages active and up to date with the latest things happening.

being able to analyze against competitors

posting stories on meta-platforms is hard.

It's hard to make sure I have all my analytics. And that I'm posting regularly. It's nice to have them in one place.

The most helpful thing about Hootsuite is the planning capabilities along with the analytics performance measurements. It has helped us make more strategic decisions.

I wish we could schedule stories on Facebook.

Posting when we are not in the office. Trying out different posts, and seeing what works based on Analytics.

I love how easy it is to schedule. Especially the calendar view. I also love the recommended times to post, that saves a lot of time for us, since we're a marketing agency. I also love the reporting. I can pull up a report 5 minutes before a meeting and it will seem like we took a lot of time building it out. It's also super easy to teach other people how to use.

Sometimes the accounts disconnects, and I feel that there is not enough notification about that.

It's solving the issue of manual labor. I don't want to hire someone to exclusively be posting manually every day. It makes no sense. It also makes analytics easy, showing my clients a wholistic view of their digital presence.

I am currently managing 15 different accounts so time-saving is one of the most important keys to maintaining each profile. When I was introduced to Hootsuite, it was a breath of fresh air. Notifications. messages, analytics, and scheduling on one platform have been fantastic. It is safe to say I use Hootsuite each and every day. Anytime I needed help, the customer service has always been great as well.

My absolute only dislike would be that sometimes my Facebook notifications don't pop up. Sometimes even if they do come up, it is not until later.

Managing each profile on one tab rather than many open tabs on my computer & wasting time clicking around.

I like that I can schedule my posts, I can dedicate one day to post for the week and not have to worry about it till the following week.

What I do not like, is that some social media only take certain-sized posts, Through Hootsuite I have to go back and resize my photo, and at times it delays the work I can do. Through the main social media account, it resizes it for you, whereas hootsuite does not and won't publish until it is.

It is solving time management when it comes to social media engagement.

Hootsuite's exceptional customer service stands out to me, which has left a lasting impression. My direct contacts with their support team contribute significantly to my positive experience with a tool I use daily. Hootsuite's user-friendly interface makes it accessible for social media beginners and experts, offering a seamless experience. Additionally, I value the regular updates they provide, which keep me informed about the latest features and improvements and enhance the overall usability of the platform.

One drawback I've encountered with Hootsuite is the occasional limitation with the tag feature, especially on Twitter. There are instances where I can't use the tag feature, and I'm forced to either run the tweet as is or post it in real time. I've experienced a similar issue with LinkedIn, although they are actively addressing this concern.

Hootsuite helps me with time management. The scheduling feature allows me to plan my weeks with holidays, recognitions, etc., without completing everything in one day.

From someone who deals closely with financial aspects, I find Hootsuite to a great management tool for our social media outreach. The dashboard is very intuitive and thus takes the ease in monitoring various marketing campaigns to a greater level. Our human resources team is, therefore, able to respond promptly whenever customers ask questions; this is also a useful feature. I especially like the scheduling feature, as it allows keeping our social media timelines organized without spending hours monitoring them. Notifications are a great way to ensure that we don’t miss any important updates.

Nonetheless, there are areas in Hootsuite that could use some improvement. Some features, at least the ones advanced enough, are gated behind more expensive plans. This might be a little annoying given that there are cheaper alternatives that provide the same functionalities. Apart from this, the fees of such plans can amount to a substantial sum, which is another important point for smaller enterprises.

Over the past two years, Hootsuite has been transformative in organizing our online presence. It addresses the issue of effectively managing numerous social media accounts. It’s been a significant advantage of ours where we have focused more on financial planning strategically and avoided getting involved in social media management.

Analytics, Streams, Ampyfi, Planner I've been using Hootsuite for over 2 years and it fits perfectly as a solution for social media management and customer service operations.

I believe it is a platform that suits me perfectly and therefore there is nothing I don't like.

Inbox 2.0 helps us quickly identify problems using keywords and map important issues for a quick solution for our customers.

Being able to manage all my social platforms in one place for all my clients. My team uses Hootsuite daily for posting, reporting, and community management and there is no way we would be able to handle the volume of client requests and client load if we did not have Hootsuite, the tool that helps us manage it all in one clean dashboard.

Because it's a 3rd party tool any API changes mean there are service disruptions which you don't have in the same way when you post natively.

We can quickly manage all our client's profiles, report on progress and interact with feedback in real time. Without Hootsuite we would have to log into multiple different accounts for each platform we were using and would not be able to manage the amount of clients we can easily use in the platform now.

possibility to integrate within a huge amount of apps, you can integrate bots to engage, create easy to use automations and customer satisfactions questionary

I would like to be able to create a ticket number to give to my custumer and when they come back, so I could easily find a specific case or even he could come back and talk about something using this ticket number

Is solving: Publishing, engaging. It turns out to be quite easy to do this actions

Very easy to use and I managed my social media in one place.

I wish there was an option to see the sentiment of the comments.

Using Hootsuite, I don't need to give each user access directly to social networks, as the platform brings together all account management.

What I like about the platform is the scheduling of posts, I can schedule all my posts and plan for a future event without delay

There are no negative points, it perfectly meets my needs and those of my clients.

Some crashes and bugs that have been optimized

Still shocks me to see, how fast hootsuite jumps on new trends (for example AI), and how often they update their software improving the customer experience.

To be honest the things I don't like of Hootsuite are mainly due to social media channels API that don't make it possible for us to have certain functionalities inside the tool directly, but I know this is not Hootsuite's fault. There's also a positive point in this as well, which is that as soon as a social media channel opens up a bit the API, they make new features available on the platform

We're a big company with many channels and many marketers. Using Hootsuite it helps us keeping our passwords and channels save, tracking the social media activity, plan posts in advance and also create reports in a very fast and easy way.

I love every feature that allows for extremely efficient workflows, saving time. The ease of scheduling posts in advance across several different platforms, as well as improved features for personalization on LinkedIn, allows for a very small team to manage daily posts to all of our channels at once. The analytics features are incredibly helpful, often more helpful than information from direct social channels themselves, as they are customizable and provides new perspectives - including industry competitive data. Lastly, the Amplify platform has become an extremely integral feature for employee advocacy; as it is able to provide a thorough experience and support several new opportunities for a large program of people that want to share things on their own social networks. This provides a lot of value, reach, and engagement. We use all these features frequently on a daily basis, every work day of the year.

Every so often, there are a few glitches - including using pre-made UTMs alongside their link shortener when building posts, grammarly glitches when trying to make changes, and trying to add more content administrative/creation access to team members on Amplify. The only social platform I don't primarily use Hootsuite for is Instagram, as it is easier to post directly on that channel rather than sending notifications to the app. One feature that I don't use either is the AI tool, just because it doesn't implement any perspectives from B2B marketing that makes social copy different from typical B2C marketing. I don't dislike these things entirely, but there are two areas of challenges. Newcomers can be a little intimidated when using the platform for the first time, but there are many opportunities for training and support when integrating the tool. Lastly, customer support is fantastic when requested - but it can be difficult to locate where to contact their help team aside from the chat bot.

Sometimes, platforms like LinkedIn don't provide the easiest way to observe historical analytic data (such as follower count), and Hootsuite does an amazing job at compensating for that. I find it easier and more thorough to use Hootsuite analytics for measuring success of our posts and pages. Additionally, it is a lot of time-consuming and tedious work to manage and post to 3-4 different social platforms at once. Hootsuite is able to make each post manageable across all platforms, even allowing for customization of each - which boosts efficiency and saves a lot of time. Lastly, employee advocacy can be challenging when managing communication with so many different stakeholders and providing the resources and tools for them to do so. Hootsuite Amplify allows a central place for our program to thrive, providing analytic data & leaderboard information to encourage friendly competition. It also saves a lot of time by making things easy to share at the click of a button; and to create & customize our content. We learn so much from all these features, allowing us to improve in many areas - and are able to increase our reach and engagement significantly.