Hootsuite Reviews: 4.2/5 — Solid Choice

easily schedule posts for many social pages

can't localize posts for individual franchise locations without doing it one by one (for a franchise system)

Managing multiple social networks and pages all in one platform. makes being a social media manager for multiple locations/pages easier

The reporting is better than what the individual accounts provide natively. Also, the ability to schedule and batch posts to numerous accounts is extremely helpful.

I don't see any option to compare myself to my competitors to provide benchmarks. Also, it would be nice if there were an option to use trending reel audios within Hootsuite.

Hootsuite makes managing multiple social profiles much easier. Also, Hootsuite provides more robust reporting capabilities than what is available natively through the social media accounts individually.

I like the simplicity of adding social media sites and also posting and scheduling posts.

I have been using the platform for several years now and I can honestly say there is nothing I dislike about the platform.

The problem I am solving is time management. This platform allows me to manage all of my social media accounts for all of my clients with ease. I can post instantly or schedule posts for the future.

The ease with which I can use the software and complete dashboard which I can use.

Nothing as much, maybe a few updates must be quicker

Total social media dashboard management for multiple clients

Hootsuite's content planner is extremely easy to use and provides a clean visual experience. My team can preview all social media posts, schedule in advance, and receive analytics afterward.

Due to asset size or formats, we are sometimes unable to upload and schedule large files such as animations. One potential improvement would be enabling larger formats — those animations are still usable when I post directly to the social media sites, but this does not allow me to schedule and manage all content from within Hootsuite.

This tool keeps our content strategy streamlined and organized all in one place. Advance scheduling, which some social media platforms do not allow, is also a huge benefit. It allows us to set up content weeks in advance so we may focus on other priorities outside of real-time publishing.

I am not a big social media guy but need use it regularly for our business accounts. Hootsuite allows me to manage this effectively.

I'm not crazy about the interface with Instagram, but believe that is driven primarily by Instagram and not Hoostuite.

No problems at all. Hootsuite allows me to schedule effective social media content on multiple platforms weekly.

I like the post preview feature so I can see how my post will actually look in whatever social media network I'm using.

I think the first tier is priced a bit high. I don't need 10 social accounts, I'm b2b so I am limited, $50/month is a lot to only be using the unlimited scheduled posts option. Maybe a tier between free and the current base level is needed.

Without Hootsuite, I would have to every day I want to post and write the post, upload a picture or article see how it looks and make adjustments. With Hootsuite I can batch this work, I'm able to draft and schedule several weeks of posts at a time, set it and forget it!

Being able to set and forget our social media posts ahead of time is a godsend. We used (try!) to write social media posts, but just can't keep up. Hootsuite allows us to consistently plan and post at the best times without scrambling for content in a rush.

The analytics are amazing, but sometimes find them a little hard to use or easily get the information we need, maybe just not user-friendly enough for people with our basic level of understanding.

Being able to manage our time and posting better content at the best times. Hootsuite doesn't seem that cheap, but it is worth it as we are able to improve our social media presence and quality too.

I like that I can make 1 post for multiple accounts at the same time. And it shows the maximum character count.

The tagging doesn't always work very well.

Posting on multiple accounts at the same time. That saves me a lot of time.

I like the layout of the Admin Panel. It is easy to navigate and schedule interactions. The most helpful for me is the generous free plan to get started with more than enough features and tools. This makes it scalable as you grow into the Professional Plan.

The FREE plan does get you started. However, the next step up is priced a little higher than most, and the level above could be a budget breaker for businesses on a small marketing budget.

When using the upgraded plan, you get a complete set of marketing tools to help you with social media marketing at every level. The analytics and the help tools are perfect for someone who runs their marketing personally. Overall It is an easy-to-understand interface with enough to get you started or run an entire marketing organization.

Social Media publications are best when published at the most desirable time and date. Hootsuite allows me to load my publications at a time that is convenient for me.

Hootsuite does not accept the longer-formed Newsletters that I publish in LinkedIn.

I don't know.

The fact that i can organize my posts and activity.

No dislike the experience has been positive so far.

It´s solving the fact that i do not have time to be active in linked in every hour of the day, the plataform allows me to control my posts and activity un my times.

Hootsuite is very simple to use and makes posting on multiple social media accounts for our different brands very easy, saving time and money.

I am yet to find something I dislike and I use it 2-3 times per week.

Hootsuite saves me time and money.

Easy to navigate with good tools that allow complete control.

Limited post editing ability, if there were more, it would allow more functionality in one place.

It is allowing our marketing team to be more efficient by using one tool to do the work of multiple repetitive processes.

Ease of scheduling tweets. Hootsuite makes it very easy to manage my company's social media.

Nothing. Everything seems to work OK and I have not encountered any problems.

The ability to schedule multiple tweets.

I am not paying for a Hootsuite subscription and I still feel like I have great capabilities. It's easy and straight forward with extra options to optimize.

That it is automatically in GMT time. I am unsure how to change it

My ability to schedule on LinkedIn as it's the only place I can

Hootsuite is so easy and user friendly. You could know absolutely nothing about content management and still easily understand how it works. Also, it is a much cheaper price point than other content management systems, which is so helpful when you work at a small non-profit with only one Marketing employee. All in all, I love the usability, the customer support, and the platform integrations.

The only thing I don't like about Hootsuite is their TikTok integration. Making videos on TikTok is much easier than making them in advance and posting them to TikTok from a 3rd party, plus I find that our company gets more views that way. If there were a way for Hootsuite to post the raw videos to drafts in TikTok so that I can get the data from the videos but still utilize TikTok's editing tools, that would make it a much better experience. (To be fair, TikTok doesn't play well with others the way that Meta does, so I don't blame Hootsuite for this).

Hootsuite saves me so much time when I'm creating content. I can sit down one day a week and plan out all my content for the next month. I can easily make changes to my content before I post, and I have the option to customize information based on the platform I'm posting to. It makes my job easier and saves me so much time.

What I like best is the whole interface. It's easy to use and it's like a one-stop shop with the analytics, scheduler and basic editor.

In terms of using the app itself, there aren't much challenges with it. I guess the only thing that could be better is if it was for affordable.

The scheduling of posts and since our company launches various campaigns, it's easy to manage since we can group each posting to a certain campaign.

I like that I can create/schedule post for multiple social media pages at one time.

I don't like that I can't see the post while in the media library.

It's solving me having to use FB or Instagram pages separately and constantly sign in and out. It allows me to have one place to cover them all.

I love the calendar function. I think it's very helpful.

I dislike that we have to connect a social media platform before starting.

Hootsuite helps save me a lot of time instead of posting one by one.

I can manage all of my accounts on one site! It's absolutely amazing! The dashboard is helpful to see how you are doing as well. Still getting to understand the analytics and may need to reach out for help on this.

I need to understand the analytics more as it appears something might not be talking to each other as I have posts that are daily and it isn't showing that on my dashboard.

I am better able to manage my time, a one-stop for managing my social accounts. I am more use of my time on a daily and weekly basis. With the many hats I wear at the company, saving me time is key for me.

Coming from a place where I had to post everything on each individual app to Hootsuite has been mindblowing, OMG! Hootsuite is very user-friendly, I can schedule posts for all of the accounts I manage and on top of that, they have an "Analytics" section that allows me to customize how I want my reports to look, has a multitude of analytical reports and I can send reports to my boss right from Hootsuite! 10/10 would recommend to anyone social media managers who manage more than one account or manage one account on multiple platforms.

I think the interface can be a little bulky but I zoom out and everything is fine. Also, sometimes when I look for other analytical metrics, the tab chosen isn't the last tab I was on, which can be slightly confusing at times.

There are times when I schedule many posts on different platforms and Hootsuite's "Planner" section allows me to check EVERY post I scheduled no matter what platform and that is very helpful rather than having to go to each platform and check.

What I like about Hootsuite is the ability to create a streaming of all of the accounts that I have to manager. Hootsuite is very user friendly. It is advanced and forward.

I do not like that I have to charge my clients in order to show them a view of the drafted posts. I think that it should be a free service.

Hootsuite always for me to be more efficient. I am able to look at my dashboard and see everything at a glace.

I like the ability to post and monitor multiple social media channels at once either in real time or via scheduled posts. It's more user-friendly and cost effective than competitors such as HubSpot that require you to buy the entire CRM to get the same Social Media functionality.

There are no downsides to Hootsuite that I am aware of at this time. It could allow more integration with other CRM platforms and google analytics in the future.

They are solving the issue of managing multiple company social media channels along with many other duties. As the sole social media lead, it also allows me to schedule holiday posts ahead of time so I don't need to work during holidays.

Forget having different tabs open for every platform, jumping back and forth to keep an eye on comments, reactions, messages, and partner/competitor content. Hootsuite is the one stop for anything you need. From scheduling content to providing options for platform-specific branding, Hootsuite is the epitome of 'work smarter, not harder'.

Though Hootsuite provides a tags option to so that you can 'tag' content, placing in a specific category, content that has already been posted can not be tagged. So, if you forget to tag content before its published, that campaign's insights will be incorrect.

Creating content for more than four platforms, while monitoring nearly 60 accounts, Hootsuite creates a streamlined process to watch and filter content, while providing options to create and schedule as well.

I have tried several other programs similar to Hootsuite. None of them have been as easy to use or have as many features. Scheduling post for the entire week or promotion run is straightforward with Hootsuite.

When you need to make the same post on multiple sites, but with different links, it's a little cumbersome.

With multiple location and different promotions, before I started using Hootsuite, I would miss some posts or post to the wrong location's page. Since I have been using Hootsuite, I have not missed a post or posted to the wrong location's page.

I love seeing exactly how my post will show up once submitted to social media.

Nothing. I enjoy working with Hootsuite.

Hootsuite enables me to create many posts in one day and have them appear on my social media throughout the week. It is saving me time.

I am able to plan weeks or even months in advance. I can schedule necessary posts and not worry about whether or not they will be posted on time.

At times when I try to post the same image on Facebook and Instagram, and the photo is not a square, the image gets cut off.

As someone that works at a nonprofit, I wear many hats. Being able to schedule a week's worth of posts at one time saves me time and energy later on.

Being able to manage all of my accounts in one place makes life much easier. The ability to post to multiple accounts simultaneously, while still being able to customize the messages and tagging for each streamlines the process.

Sometimes I miss the original post method, but the new one has better features.

Our organization has a lot of accounts. Having Hootsuite as a central control hub really helps manage all of the accounts efficiently.

It's easy to use and you can add multiple social media platforms to it so if you're monitoring all your platforms plus specific topics/hashtags, it makes it much easier to see them all on one screen, in real time updates

For now, you can only add platforms across, it would be great to split the screen so you could add two rows of platforms in case you had many, also alerts when someone or a topic you are following is trending or has been updated i'd like ot get updates on my desktop or my phone

Not the greatest FB reach, problems with images loading, Forced to Use Owly Short Links.