Hootsuite Reviews: 4.2/5 — Solid Choice

Allows you to schedule posts in a Facebook group, where Facebook doesn't.

Not a great user interface. kind of dated, but it works.

I don't use this service anymore, but I saw the benefit of being able to link multiple accounts to it.

I like that I have the ability to post to multiple Facebook accounts. However, when it comes to Facebook Hootsuite doesn't offer a whole lot of good otherwise. Suggestions feature is also helpful.

Their focus on Twitter distracts from usability for other platforms. For smaller agencies, their reports are expensive.

Lack of human resources to manage multiple social media clients.

I like being able to manage a large number of social accounts

I am unable to save high-performing posts and easily reschedule them. I also wish Hootsuite offered previews of how each post will look in feeds and on mobile vs. desktop.

Hootsuite allows me to manage a large number of social accounts and pre-schedule material efficiently.

I like that you're able to schedule between all three social media platforms (Facebook, Twitter and Instagram) and provides easy capabilities to tag. I think it's nice that the dashboard allows you to see everything in real time as well and also respond to anyone's issues via this area as well.

I don't like the reporting end. Even for paid. You have to purchase and you can't see basic analytics such as clicks, impressions or engagement on all ends, which is available for free on Buffer. I think that this should be opened up more to allow people to track what they're sending out or people will use other platforms.

Scheduling posts on social media across multiple channels with multiple team members. It's easy to allow people to collaborate on this end and also the calendar makes it easy to drag and drop posts if they need adjusting.

It is convenient to have multiple media sites in one spot.

It didn't include some of the media sites we use.

A lot of different social media sites on which to post. A benefit is having most of them accessible in one app.

It handles the basic functionality on a smaller level.

Unable to keep up with enterprise level requirements.

Customer service management and publishing workflows.

I use Hootsuite basically just to schedule tweets. For my company's Facebook page and other social media, I just use the queuing features within each platform. So, given my very limited usage of the product, I'm totally satisfied.

I wish that more of the analytics tools were available without the Pro account. I guess I can't blame Hootsuite for doing this, but, to reiterate, my usage of the platform is so minimal but I definitely would make use of more analytic features if they came with the basic account.

The obvious one -- this enables us to schedule tweets. Pretty utilitarian in that regard, though I'm imagining other users getting more expansive usage out of the product.

Monitoring multiple keywords and lists in one platform is valuable for social listening and engaging with prospects and customers. Scheduling messages and search is also helpful.

The mobile version has been horrible, my streams of content are never up to date. Refresh is useless...and I can't always be in a Verizon deadzone. The backend management of the tool isn't intuitive. Trial and error for 10 minutes will usually win the day.

Single source of truth for social listening and engagement. Monitoring keywords and hashtags, keeping tabs on employee, customer interactions and shares. Ability to manage "just enough" social with one social media manager at a B2B software company that would be impossible using just each channel individually.

Dashboard was very good and easy to use. But the vKonnect - Social Media Management tool having great new features about social media marketing. Check this out https://www.vkonnect.com/

The monitoring session was not good. It should be better than this.

It is great to used it. submit business content to networks.

Its a very solid way to capture information in the social arena.

The user interface is not the easiest to get a handle on.

We were looking for a way to keep track of all things social and bring every social interaction into one view for easy action.

I liked that you could see all of the social media tabs set up in front of you for an easy way to switch back and forth in between social sites. The feature to schedule your thoughts or comments ahead of time was also another benefit. I think being able to add members and teams is a very good idea. That way you can communicate with each other quickly.

I didn't like the analytics portion of HootSuite. Although it was somewhat easy to figure out, I wasn't getting the results that I was hoping for. Some of the "Streams" are limited in variety. I thought I was going to be able to monitor a lot more.

Not provided

I liked that hootsuite had a lot to offer social media managers from a management prospective

It was way too complicated to figure out. Not very straightforward.

Managing multiple accounts at the same time. This saves me time as a social media manager.

I like the analytics features, especially being able to have them routinely emailed to me.

It lacks many features. There are many content types that we have to post directly in app, simply because Hootsuite does not allow us to post them.

It allows us to organize and schedule posts across platforms, as well as perform analytics.

Really like being able to manage all social media posts in one place & seeing how that comes together on the planner

Package we are on has changed so can only schedule a total of 5 posts per week with Facebook and Instagram being treated as 2 separate so use up very quickly.

Time saving so no posting posts on separate channels. Can finally schedule gooogle my business

I like that it is a good beginner tool for scheduling social media posts

There were little to know reporting and analytical features and very very basic functionality

Hoot suite helps small businesses manage their social media presence in one place

I loved the bulk upload on their platform.

It got really expensive for all the social media accounts that I manage.

The bulk upload was a nice feature but I never really used any of their other features. It didn't flow very easily.

I really appreciated that I could set up feeds for all platforms. This was particularly helpful for viewing the Facebook and Instagram pages of all of our meteorologists.

Hootsuite always disconnected from our Facebook page, sometimes multiple times a week. Their support team was also very unresponsive and could not provide satisfactory solutions.

Hootsuite allowed for general social media monitoring of our talent pages, as well as posting and scheduling and baseline analytics. This tool helped to better our social media management.

The software is robust, and when it is working as designed, it is pretty helpful.

The software is clunky and doesn't always work.

Hootsuite didn't solve any of my problems, but Loomly did.

The clear-cut, simple home screen was easy to understand and navigate.

When trying to manage multiple streams, it became overwhelming.

It helped me schedule content but also easily respond to messages within one platform.

I like the ability to schedule posts in advance- but most platforms allow you to do this directly now.

It feels outdated and clunky. I don't find the analytics easy to understand at all. I don't like the dashboard.

Scheduling posts in advance. Sometimes, posting to more than one page (those this ability is very limited).

Hootsuite is a great platform if you need a budget-friendly option to schedule social media posts. If all you need are the bare basics, this may be the platform for you.

I have tried multiple levels of Hootsuite both in-house for a brand and at an agency. Unfortunately, unless you are just starting to build your social marketing, I find that the features don't compare to competitors.

Hootsuite is an affordable way to plan out social media posts, keep up with engagement on your page and start organizing social all in one place. It does all this effectively.

Amplify is a great employee advocacy feature.

The reporting is clunky and data is lagged and inconsistent.

We are able to get our internal teams on board with our plans due to the advocacy piece.

It is tested, convenient and a strong platform overall. It has been around a long time and has good brand recognition and support.

Becoming a bit outdated as competitors have made in roads with broader reach. It's clunky, outdated, and way too expensive.

It solves convenient and time management issues and the benefits are its proven and non-buggy platform. I feel that Hootsuite could use a revamp and honestly am trying other companies out for size. It is a competitive space now for this marketing software and there have been a lot of improvements in the Social media marketing space too boot. The user interface is still very simila r even after they redid it a bit. It's still clunky and buggy but the biggest issue is that the prices have sky rocketed up with the pro plan way out of reach for most small businesses. They need change and the competition closed the gap. It's too bad b/c it was the best at one point,

HootSuite is easy to use with decent user flow and good customer service

1) They do not have an API with LinkedIn (most tools do not). If Linkedin is a big part of your social media planning (as it was for me) they offer little value. If you want to are reliant on Twitter/Facebook they are OK 2) You have to build quite complex queries to exclude a lot of "noise" from the listening intelligence you get. For example if you are a product marketer, you have to suppress every press release, job listing, financial report, and other extraneous conversation to be left with customers/prospects asking questions of interest to sales and marketing people 3) They auto-renew you and are do not send enough notification of the pending renewal. I got stuck and spent 6 months trying to get out of the auto-renewed contract and had to pay 3 months of the contract even though we had not used the product in 8 months

We wanted to flag prospects making comments in our industry that we could send info to and drive engagement and advocacy

The different channels are handy for quick viewing of recent activity. I also like the ability to preview how a post will look before sending it. Finally it's convenient to send multiple posts at once and schedule them when required.

The functionality is a little basic and doesn't add a huge amount of benefit overall.

It's useful for time saving. I can go on and schedule a few posts quite quickly.

I really like being able to view the many different social media streams in one place.

You are unable to edit content for individual channels at the same time which creates a lot of work. For example, you have to schedule content for each channel rather than select the channels you want to post to and then editing all in one place. Also, I have realised that the analytics are not very accurate and many features are missing.

Being able to see multiple social streams all at one time.

I like that Hootsuite can manage all your platforms across different businesses (as I manage 3 businesses). The ability to post to all platforms at the same time as well as create bulk posts and scheduled posts is a huge plus when managing many social media lines.

It isn't as user friendly as other social media management softwares. There is not a calendar really to help you see all posts upcoming and past at a glance. Also when sharing it with another team member, the views can get very confusing to others and I feel that the learning curve is a bit high.

Hootsuite helped me to better plan out my social media posts for the several businesses that I run. I also took advantage of their social media courses. I have switched from Hootsuite to a different social media management software

I can preschedule my post all in one place over multiple platforms.

You can not see what you are going. Hootsuite is a very text base software. I don’t like that I cant see what my Instagram will look like. It leaves too much space for error,

Productivity, hootsuite allows for more efficient operation

Easy scheduling for managing multiple social media channels

Formats are broken, certain video requirements when uploading to Twitter and Instagram that aren't present if you post direct. Accounts are constantly disconnected and needing reconnected. Hurts Facebook reach to use outside program, so I schedule everything directly there.

Twitter and Instagram posting.

I like that you can schedule Instagram and Facebook at the same time.

Hootsuite doesn't allow you to customize based on platform and with the Facebook scheduler tool and a free Instagram scheduler like Later or Preview, it seems not useful.

I do like Hootsuite's analytics reports.