Hootsuite Reviews: 4.2/5 — Solid Choice

The ability to manage multiple accounts

The way the product has become less user friendly

We monitor clients social media and we can know share there post across multiple channels

Ease of use, ability to autopost to several different platforms.

The cost is too high for this program, although it is very beneficial to have and use, it is a bit overpriced.

Saving time by using the autopost function.

I like the problem it's trying to solve.

The entire interface is totally unintuitive to me and looks completely awkward.

Regularly posting social media updates

You're able to connect all of your company's social media accounts, which makes posting easier and faster.

Complicated interface. The home screen is slightly complicated to use.

Multiple posting on social media accounts.

I liked that you could have all platforms all on one easy to use interface. I liked that we could schedule Tweets via this interface as well.

Didn't like a lot of things. Most of all, it was really difficult to add additional users, even with the paid plan. The interface really didn't seem to keep up with scheduling tweets like other services like Buffer. I feel like the interface looks like the same it did back in 2012.

We are are a Fintech company using an AI assistant to help people with their finances.

There are plenty and plenty of options and features for managing your social media accounts. By far, the scheduling feature is the best.

The userface is kind of clunky. It's sort of spotty and sometimes the important things are hidden between options and you have to go searching.

Scheduling the posts all at once for a week have been a lifesaver.

I loved the link shortener already incorporated within the platform and it made it easy to publish on-the-fly. It also was really easy to use and learn. It was one of the first social media management tools I used and it'll always have a soft spot in my heart.

It doesn't seem like Hootsuite has really kept up with the trends lately and isn't innovating as quickly. They've stuck to what they know.

I was in need of a tool to help me organize my followings and track hashtag conversations quickly and engage in the same platform.

It's like an early day bulk copier-- giant, gray, gets the job done. If I need to login to our company accounts, great, they're there.

Doesn't feel new in design or innovation. Seems like they have made a product and are just fine with it with no changes. Nothing feels exciting about social media, the feed doesn't seem engaging, I am never looking forward to signing in and posting content for our page.

We have to promote shows and keep active on social media across many channels with a small staff and limited resources. Benefits of this are the bulk scheduling and promotional messaging. We are able to at least get the job done that we need to accomplish-- no frills.

Pricing is very affordable and the program itself is easy to navigate for the non-marketer.

Deliverability issues make scheduling and publishing questionable. Additionally, analytics are not always accurate.

Social media management and analytics

Hootsuite operates very efficiently, does all of the jobs it can do with great speed.

Hootsuite is held back by a lack of innovation. Content buckets, AI tools, and more.

Hootsuite is great for social media management. It has decent listening tools and basic scheduling tools.

There's lots of great functionality in Hootsuite for scheduling.

Our plan significantly increased in cost which became prohibitive for us to use.

Hootsuite made it easy for us to manage multiple social accounts for our different clients.

It was easy to use and integrate with all of my social media accounts. It only took a couple of minutes between signing up and actually start using it.

It was pretty buggy and seemed to not work more than it actually worked. I eventually got frustrated and went to another application to manage my social media posts.

I was mostly using Hootesuite to schedule social media posts on most my social media pages.

I loved the old Hootsuite. It had content recommendations, great analytics, a large number of accounts I could add (for not $$$$$$), and on top of that was one of the most reliable posting systems I've ever used. It was fast to onboard team members, easy to program, quick to check out the upcoming scheduled posts.

The $$$$$$$. I manage well over 100 accounts for my clients. This is not a cost effective solution. The old tech would allow for content recommendations without paying more. The new tech doesn't do that - it costs more. Everything costs more.

I loved Hootsuite when it first came out. It was the best product on the market and did everything I needed it to do. I programmed about 45 social media channels for multiple posts per week. It was great, easy to use, reliable, had good analytics and made my job a breeze. The tech advanced and the price jumped, so I switched platforms to something that is more in line with a small business's needs and budget that performs just as well.

I best liked the Free Suite plan, which is no longer eligible after the changes that HootSuite last instituted in 2021.

I dislike that HootSuite's popularity has made them decide to get rid of the most accessible and helpful features, putting them behind a paywall.

I'm no longer solving my business problems with HootSuite. Its pricing model is no longer accessible to small businesses.

Hootsuite is probably the best known and oldest social scheduler and insights tool, and so has many great features.

It takes a while to setup because it's almost too customizable for each social platform and figure out which monthly and daily reports you want. Also not clear how to duplicate posts in an easy way from platform to platform. AND THE COST! To have something that really works well, you're paying lots more than other platforms.

Scheduling social posts, social media insights, grammar and editing, client approvals, hashtag insights

The interface is very intuitive and easy to use. It has a polished look, similar to website building UI's such as wix. There's image resizing in the app, which is nice.

The price is too high for someone who wants to manage their personal or single business social networks. The features are not advanced enough to dictate this high price.

IF you choose to subscribe, you would be able to schedule posts. The past free account let you schedule a certain amount of social posts, maybe 30, up to a month in advance. The new free model is so restricted you may as well just post them without the use an app.

It only worked well when the volume of the new posts was below average. There was a possibility to create a lot of different workflows and categories. Reporting feature was pretty decent, it gave a lot of room for personalization and the data was presented in a clear manner.

It definitely couldn't handle a high volume of posts - froze so often and so severely that working with it was a nightmare! Limited capabilities of categorizing posts. It just took a lot of valuable time to make it work properly and sometimes it just appeared to be impossible. The search feature was working poorly - so the only way to find a specific post was to remember a timestamp of it. Some functions were far from intiutive. There should be a two-step validation process because with all the clunkiness mistakes were easily made (if you clicked somewhere and it was still loading, you could like or delete a comment you weren't supposed to).

The tool was mainly used to collect and moderate content. This was just a software picked by the client and it was one of the worst I ever got my hands on. It was supposed to work seamlessly, but it didn't. At times of promotions, where the brand used to get hundreds of new comments an hour - it stopped working altogether.

The ability to see content from and post to several different social networking platforms at once.

Hootsuite is losing more and more features - for example, the ability to see Twitter DMs - and some were never added in the first place, such as the ability to post galleries to Instagram. It's hard to tell which of these are because of Hootsuite and which are simply because the social media platforms are being more restrictive with how their APIs can be used, but it makes for a frustrating experience.

Hootsuite, by necessity, can no longer be the single tool for managing multiple social media profiles across multiple social media platforms. Once it has lost that, in my mind, and I have to use several other social media tools as well anyway, it has lost its main selling point.

The prices were low and Hootsuite provided the basics needed for social media management.

The interface was not user friendly or good looking, the insights were basic and it was not easy to repost content across channels.

Social media management - switched to another platform though because we wanted a more in depth / analytical solution.

I like the name and the logo. That's about it.

I don't like the interface at all. It just seems a little too complicated.

It didn't make social media management easier.

I like that it's free, but that's about it.

With so many scheduling platforms out there, it's hard to believe that they're not keeping up.

Scheduling social media posts

The fact that you can write a post one time and send it to everyone of your social media accounts at the same time and keep an eye on the analytics is just amazing. I find it to be a flawlessly built tool that is going to be of great use to many types of people around the world.

It was a bit of challenge at first to understand how it worked but got easier over time. It's just a new tool that no one has not had the pleasure of using until now.

Not having to rewrite/copy and paste a post to 5 or 6 different social media platforms. The benefits of this is cutting down working time by nearly 75% of what it use to take to complete my task.

4 Years Ago Hootsuite was suitable for small bushiness and people want to save time and energy that time there is no Snapchat, Stories everywhere you go. Static posts so there is no challenges that time and Hootsuite was good enough to seclude your work follow your comments with a very bad analytics tools and insights but you can't get all of things from one tool.

When tech develop our world you have to catch up what is happening Hootsuite Stopped developing and he was happy for what he did , not publishing for stories no more development for adding new social media platforms no new tools for analytics i try many times to speck with them for adding stories scheduling for Instagram or Facebook and I believe that they will not add or develop that in the near future so I dislike that they don't develop any new features in their App no adding any new thing they are happy but their clients are not.

- Before they resolve the scheduling problem but noways this is not enough.

Easy to use, one screen able to see everything

Lack of analytics very basic not able to do as much social engagement

One stream, great dashboard

Consolidation of social media to one platform

Difficulty isolating clients/brands from eachother including social media platforms/assets/people

Efficiency across brands

We started using Hootsuite to help with posting to all of our social media accounts. It wasn't easy to use and wouldn't work with half our social media platforms. If you want to add another social media platform, they would try to charge you.

Not able to work with all social media platforms

It was helping us to manage our social media platforms but failed to be able to use them all.

1) Capabilities. It's one of the best - if not the best - social media tool to keep track of feeds. I've found nothing that can match its ability to search and monitor keywords or accounts. 2) It does have a free option. While it's very limiting, for some users it may be a nicer alternative to spending a lot of money on a monthly subscription. 3) It's not hard to understand.

1) It's really outdated as far as its design goes. It looks like it was awesome in 2010 (which is was) and then never really changed its interface. 2) Not everything is included, even if you pay for it. Reports, for example, cost extra. No bueno. 3) It's really clunky. For example, I use it primarily to monitor keywords and account streams. I then take the tweets and retweets and load it to eClincher, my preferred scheduling system. The issue is that it refreshes (which is not a terrible thing) but because it's so massive, it often freezes my Hootsuite or makes it otherwise impossible to do anything until the refresh is completed. It's frustrating to want to check on a link only to have to wait 1-2 minutes in order to do so. In addition, as it refreshes, it has a nasty habit of sometimes of automatically updating the feed. I can't tell you how many times I've clicked to edit a retweet only to have it update. I end up opening the tweet above it instead or (worse yet) I'll accidentally click on retweet instead. 4) It's scheduling is time-consuming and frustrating. It's not the most effective system for scheduling.

Hootsuite really rocks the industry in monitoring keyword and account streams. That's about the other benefit from it. The rest of it fails to impress me compared to other systems out there.

It allows you to shorten and track your links in social media posts

The software does not let you schedule twitter posts that include images. It seems to be some sort of glitch in the software that is only remedied when you upgrade to the (very expensive) paid version. You can schedule tweets and the images will seem to attach correctly, but they will not publish- only the text.

scheduling social media posts in advance, shortening long links into brief, tweet-friendly links

The concept of having everything laid out in front of you for social media management is great.

I dislike the execution of the aforementioned "benefit". Hootsuite lags and has a very unorganized interface as I try to scroll through hashtags and scheduled posts.

Problems: We've missed hashtags because of the lagging and scroll-control. Benefits: The scheduling tool is helpful.

I did like the interface and ease of use.

Was not as impressed as I was once I tried Sproutsocial.

Social Media Engagement.