Hootsuite Reviews: 4.2/5 — Solid Choice

Hootsuite provides effortlessly integrated monitoring of multiple social media platforms. It allows us to meet our customers' various needs on nearly any platform they choose to reach out on. It also provides intensive categorization and reporting tools that help us to keep track of trends in the topics that are most important to our customers from day to day.

Recent updates to the tool have made our categorization process a bit more challenging; however, their team's support is always open to feedback and willing to consider their clients' feedback.

Hootsuite helps our business to engage with our customers on multiple platforms. It also helps us track data trends and analytics so we can keep the company updated on various hot topics.

As an early adopter, I've seen this program grow into a well-tailored tool that meets our needs.

Some of the recent updates seem to make things slightly more complicated. There's a learning curve, but Hootsuite has also been wonderful about taking our feedback into consideration.

Gathering data to help us track our productivity is made SO simple.

User friendly Content creation features Training support Client Services

I tend to get logged out often My access to social accounts tends to need to be reactivated often

Social activation across the practice

It's the all-in-one place to manage all your social media channels for your business.

The only downside is when videos don't upload when you've scheduled content for weeks in advance.

Maintaining brand consistency. The content library has allowed us to take full advantage of this across our club accounts.

All in one platform where we create, schedule, publish, and manage social content across different social media channels. Aside from this, we can maximize the impact of social marketing with real-time measurement and insights across networks.

Lots of bugs lately and some of the social media channels gets disconnected.

It's a great help in facilitating our social marketing activities in one single platform. Ultimately it drives forward brand awareness and lead generation of Emerson.

Hootsuite helps ensure that all of my social media posts are well-scheduled and on track by giving me an in-depth analysis of the metrics per post. It is also helpful for us that they can provide competitor analysis which gives us a unique idea of how we can execute our social media strategies.

The interface can still be improved to help new users become familiar with the software's features. It would be helpful if they could provide a crash course to new users.

The AI provides options for post captions. However, it could be improved to make the suggestions more precise in the posts and probably fewer emoticons to make the writeup more professional.

The analytics it provides us and scheduling content.

I don't really have much that I dislike.

Problems it is solving is comparing our content with our competition.

Hootsuite makes multiple functions easy with at-a-glace coverage of everything you need.

I'd like them to include more stream/feed options for other social media platforms.

Wide visibility over multiple fields.

Multi-user collaboration, the ability to use one platform to manage accounts across our digital ecosystem

Instagram stories functionality, lack of Glass Door integration

Cross-organization collaboration between team members

One of my favorite things is being able to alter the copy for each platform in one post. Also love the Grammarly integration.

I wish it integrated with Glassdoor and Indeed.

Hootsuite helps us streamline our publishing capabilities and process and also allows us to better manage our inbox.

Data and capability at your fingertips calendar tracking social posting ease effective at tracking engagements reporting metrics

Complexity and integrations of tools Integration with talkwalker isn't as easy editing social posts aren't as intuitive

It saves time and effort and quickly aligns company stakeholders on messaging, timing of posting, and learning what people are saying about us on multiple channels.

Having all my posts planned in one place, great insights, ease of use.

Sometimes slow to adapt to the native platform tools.

All my stats in one place, ease of scheduling.

Couldn't ask for an easier user experience out of a social scheduling platform. Can easily segment posts by social platforms, campaigns, etc. The Analytics feature is seamless, and I love that I can quickly pull results in the "Post Performance" section for one-off metrics requests rather than creating a whole new report.

I'm very interested in the Amplify employee advocacy tool, but I wish it were paid for as a lump sum fee, not by each connection. We have a large Sales organization, and it'd be great to have everyone on board, not just a select group of folks.

Hootsuite makes social media management such an efficient experience. I'm able to schedule my social posts for the day in mere minutes, which leaves more time for me to strategize future content and review analytics.

Hootsuite has been beneficial for us to schedule posts out in advance for our 30 hotels and 9 restaurants. Our marketing team has been able to save so much time creating posts and focus on creating higher quality content.

The only downsides that we have experienced using Hootsuite are some of the levels of permissions that the social media applications allow them to have. For example, you can't actually post stories directly they just become a draft in your Instagram app, and you have to log in to finish posting. I know it is something they are working with Meta on.

Hootsuite has allowed us to keep track of our numerous social media accounts so much easier. I can monitor what my interns are up to on a daily basis and track their posting performance. From a team aspect it comes in handy.

I love the add-ons that Hootsuite provides such as Owly writer for helping to write posts; the access to other free photos, and gifs, the inspiration stream, the ability to duplicate posts.

Not being able to schedule stories directly in IG, or reels and stories in Facebook. I wish they would add that feature.

Being able to easily schedule and manage content, and generate reports. And write posts.

Constantly developing itself, HootSuite offers an excellent possibility for simplifying workflow and improving quality.

Everything works perfectly. Nothing I dislike at all.

There is no need to login in many applications and several accounts. In Hootsuite is all at one. Handy analytics tools, which are well customizable, visual and demonstrative, easy to master.

The best thing about Hootsuite is having all the data and analytics in the platform ready for the client. I love how you can also customize them into a fun report.

I wish I could schedule reoccurring posts (ex: once a month on Mondays) instead of having to click "scheduled and duplicate" numerous times. I have a reminder post we like to post twice a month, so this does get repetitive.

It is nice to have all content in one area, and all of our team has access to it. I also like how the platform will scale the image best for the platform. This cuts down the time on making graphics.

Great platform and distribution network.

Originally very clunky but got used to it after a while

Cost

My business is a small recruiting firm. We can not afford a marketing team. Hootsuite makes it very easy to manage social media posts. I don't know about the competition. I like also that we can design through Canva. Huge plus!

There isn't anything I don't like about Hootsuite. I am having issues linking my Instagram to Hootsuite, but I'm sure that's my problem.

I don't waste time going to different socials to post for the week or month. I can see my engagement, and I can "set it and forget it" until I'm ready to review analytics.

Ease of use and all the extra features. And they are always adding new services that are helpful.

Sometimes my mobile version is a little hard to navigate.

I have had some issues in the past and come to find out it had nothing to do with Hootsuite, if as really Facebook issues on their end.

La métricas, mis reportes son potenetes y exactos, puedo medir diferentes fechas y me ayuda a hacer una analisis de creciemitno exacto para mis marcas.

No me gusta que se desconecta con frecuencia algunas de mis cuentas y tengo que vincularlas nuevamente.

Me ayuda a generar mis reportes de crecimiento y a analizar toda la información para áreas de mejora en mi contenido.

Robust features and easy-to-use application. Great source for graphics.

There is no autosave feature. Hootsuite closed unexpectedly while working on a post and all work was lost. I would like a better system for batch posts. We have a trial download but in batch the post does not appear to allow identical posts multiple times.

Consolidated and inclusive application and marketing to our SM streams in a single location.

The fact it's a one stop shop. You can post across multiple social media networks, boost posts and even reply to comments. I love that it gives you access to reports as well. It's very helpful to see how your posts are tracking.

That you have to individually re-schedule posts if you need to change the original post date. I wish it gave the option to re-schedule all posts at the same time for the same day.

As I mentioned before, I love that I can create the same post and post it simultaneously across all our social platforms. I also love the new feature (or not so new feature) where you can change the image to suit the social network without having to create three separate posts.

I enjoy how I can schedule and manage of all of my platforms in one place.

The cost seems a bit high. The investment is worth it though.

I can manage all my platforms in one place and they have a built in AI feature. I also enjoy the suggested publishing time that help boost engagement.

I appreciate that Hootsuite gives me the ability to post on multiple platforms using a single content editor. It serves as both a tremendous organizer and time-saver.

It would be nice to have an easier way to copy and paste items (they format oddly) from the Twitter dashboard into emails to send to non-Twitter user staff members. I sometimes have to make them aware of tweets, but screenshots don't always work for some of them. I'm not sure what the solution is.

It has helped our organization save money because we no longer need to use multiple products to organize and schedule social media posts. It also saves us time which provides us with cost savings.

Organzing every post in different types of platforms.

Posting long videos of reels and tiktoks.

Posting at a timely manner.

I love the Analytics part and the ability to customise the reports.

The user interface, some functions (streams, Inbox, Assignments) are not the most user-friendly on the market.

I can manage a large number of tasks and my team on the same interface. We save time, Hootsuite helps us get organised.

The ability to schedule posts out and size images right from the Canva feature.

Sometimes IG reels fail, and I have to post off my phone.

Scheduling posts in advance, mentions, & analytics.

I love that I am now able to post in both French and English and select the appropriate segment of my market properly. The new Ai feature has helped me in those moments when I have writer's block, and the Grammarly built-in feature makes spotting last-minute copy mistakes a breeze!

I would like to understand better how to build reports for social media performance better. It does not give me exactly the info I need, and I think that getting training on Hootsuite could make my life as a Digital Marketer easier.

We are based in Quebec, and the government requires us to post in both languages. Hootsuite has made posting in different languages a breeze, and it has given me tools for social media monitoring.

Hootsuite's Planner is easy to use, with an intuitive UI for scheduling posts.

Removing accidental "live" posts from Hootsuite's Planner would be handy.

Hootsuite helps me schedule posts for potential listeners to my podcast across multiple timezones.