Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.
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Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone |
Training | Documentation |
Languages | English |
My primary use was to track different streams (for example, several different lists on Twitter) and for scheduling. As far tracking these streams, I thought it was a cleaner and more intuitive way to do it than anything else I've seen. I also found the scheduling tool helpful and made it easy to schedule content and view that calendar.
I found it easy to make scheduling mistakes when managing multiple accounts, but I'm not sure if that was the platform itself necessarily. I would like to see the reporting more integrated and more sophisticated in the future. .
Scheduling, consuming different streams/feeds. Primarily scheduling
I use the free version of Hootsuite, so can't comment on the more advanced features. With that in mind, the free version provides all our business currently needs; we can access twitter, google+, facebook & linkedin making posting updates incredibly quick and easy. We can time the posts for when we want and keep an eye on the key searches to keep an eye out for what is going on.
It could be a little more intuitive to use, sometimes I feel like it's not obvious what names mean what. The interface is also quite ugly sadly, which means it's not actually a joy to use.
Quite simply we sorted the problem of engaging with customers, referrers and suppliers enough without wasting too much time.
With Hootsuite, it's easy to manage all of your social media accounts and campaigns in the same place, including monitoring various streams, scheduling updates to several accounts simultaneously, and viewing analytics and reports. They have plenty of tutorials and other resources to help you get started.
You can't see images/videos, there is a limit to the number of streams you are allowed, and the refresh rate is pretty slow. Also, the search function for people and hashtags is not very powerful, so even if you are looking for a particular account, you often have to go to the social media platform to get any results. Finally, I've noticed a huge uptick in the ads I see on the social streams, especially ads from Hootsuite itself.
Problems solved -- Management of many social media accounts using a single platform, collaboration with teams Benefits -- Saves time
Love the fact that it can integrate with multiple social media channels (Twitter, Facebook, and Google). It's a great way to see all your social media activity in one place. Fairly easy to use as well. You can also be able to assign specific posts to other users to respond to.
The reporting mechanism can be improved and the interface can use a makeover.
It's a good social media management dashboard!
1) Manage multiple Twitter, Facebook (profiles and pages), LinkedIn, Word Press, Foursquare and Google+ networks all from one place 2)Schedule updates (including on a calendar and even upload from a spreadsheet 3)Collaborate as a team (delegate replies, tweets, mark as done, track messages etc) 4) Mobile apps (iOS, Android) 5)Customized analytics
1) One has to use the ow.ly URL shortener, you cannot use bit.ly or any other 2) If you post new content to Facebook via Hootsuite it isn’t tracked in Facebook analytics 3) Feels a bit slower than other applications at refreshing feeds
FAQs can be stored in draft ‘tweets’ so one can quickly respond to customers when they ask common questions like what your opening hours are or what your phone number/address. Also,weekly analytics report that gets sent to your email automatically with graphs depicting key metrics like number of clicks per day, geographical information, most popular links etc for free
The ability to handle multiple accounts and platforms from one dashboard.
Sometimes it's not very user-friendly. I find I have to hunt for specific features.
Time management has become easier as we don't have to switch between multiple platforms and log ins to do our social media management.
HootSuite's platform has been a total time saver. Really helps with streamlining my social media tasks. Allows me to schedule and submit a blog post ahead of time and only once. Then have it shared across Facebook, Twitter and LinkedIn without having to sign in to all three platforms. Offers free, pro and enterprise options.
Analytic reports are expensive (HootSuite can charge as much as $50 per each report). URLS can't be tracked with anything outside of HootSuite.
I use it all the time for scheduling and submitting posts. Love all the app add-on options
I really like that I can push using multiple platforms to my clients
Wish I could push through the app with fewer clicks.
I am constantly hunting for change for my clients. Change happens fast, and HootSuite lets me get the information to my clients across the platforms, fast!
Improves productivity Effective for managing social media efforts with this easy to use all-in-one platform.
Nothing that I dislike. HootSuite delivers an easy-to-use platform.
Be more productive with social media management
Hootsuite is great because you can control your social media accounts from one dashboard. Connecting with people made easy across different social medias for free.
Don't know if I'd pay $50 for an analytic report
managing social media accounts
It's great having all of my Twitter accounts in one place
I haven't found anything that I dislike about Hootsuite
Aggregating multiple twitter accounts and search phrases in one place
Hootsuite is very user friendly. Both the paid and free packages offer great services that are top-notch and easy to use. If you choose the basic free package you get great features like being able to follow multiple feeds at once and schedule posts to go out at peak user times.
Sometimes (it's very rare) posts are lost and do not actually post to the site they were scheduled to go to. You can look back at your previously scheduled posts and it will say the post went out but when you look at the site the post was scheduled to go to it's not there.
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I really enjoy managing my personal social media accounts through Hootsuite, mostly Twitter. I find it easily to organize my Twitter lists to gain knowledge in multiple areas and build relationships with coworkers, friends, and others in similar industries. I also really enjoy the analytics of the tool to see what tweets are most popular and get the most clicks. This helps me adjust my strategy moving forward.
I dislike the tool for managing my Facebook account, I find it easier to log into Facebook directly and manage my personal account from the platform
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Auto Scheduling is a great feature that can really help people. It really helped me with events or sites that I try to promote.
I miss the good old days when you could really put in a lot more accounts. I know they have to make money, but t's really been a pain for me. I can't pay and I have to do all these social media gymnastics just get everything done right.
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It is easy to get started and works great irrespective of the size of your organisation. Definitely a must have if you are active on social media
The free account limits you to 5 profiles only
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It allows me to keep up with all of the social media that company uses.
None really, updates are little slow, but otherwise it's a very nice solution.
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What's not to like? A social media dashboard! The ability to manage / administer all major platforms (I only use 3: linkedin.com, facebook and twitter) and broadcast messages just once did it for me. I used to manage communications for a big company and this suite really helped out in 2009.
Nothing so far, though I haven't used the latest version
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I like it's ease of use (the tabs format on the desktop and mobile clients). I find its mobile client relatively easy to use. Like their brower plugin for sharing content, and find the scheduling feature very useful. But the most thing I like about it is that it allows me to share content across a number of social media networks - Twitter, Linkedin, and Facebook.
Ease of use on the mobile client could be better.
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The ability to disseminate permissions throughout a large organisation managing multiple networks with varying levels of access for different members. It's also a major advantage to run Hootsuite in the browser instead of software, it upgrades on the fly and relies only on software as light as Chrome.
It's quite expensive to set up for all members of your team so it's a major investment and payment has to be taken via credit card. Having said that, we haven't upgraded to enterprise and we are only using Hootsuite as Pro members at the moment.
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The best feature of HootSuite is the ability to schedule content to be published on multiple social media platforms.
The worst thing about HootSuite is that it relies solely on keywords. Meaning? Someone has to directly mention your company's name in order for the social media manager to catch it.... How many people do you know who will say "I love Godiva chocolate?" Not many. Nine times out of ten, they'll probably say "I love chocolate."
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