Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.
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Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone |
Training | Documentation |
Languages | English |
The analytics feature that actually encourages you so be better.
The mobile experiences feels limited in some way in comparison to the features of the desktop site
With the custom reports in the analytics tool I'm able to see more of what's important to our business rather than just a generic report full of irrelevant kpi's
I like the way mentions are identified automatically, allowing for easy amplification of posts.
Images and/or link previews can not be customized for each social account when syndicating to multiple accounts
Scheduling rich content social posts that include shortened links, custom images, accurate mentions
Hootsuite is an easy to use program to schedule social media content across all social media programs. It also allows provides tracking and reporting across all of the social sites you use to monitor reach, enagagement, etc.
The scheduling feature can sometimes glitch, especially if you are editing a post that you already created.
Scheduling and tracking social media content across our accounts.
What I like best about Hootsuite is the ability to schedule posts on multiple different social media platforms such as Instagram, Facebook, Twitter, LinkedIn, etc. by uploading media (photos and videos), captions and hashtags. You can schedule these posts to be published weeks in advance to ease your work tasks and never have to miss a day of posting. Once scheduling a day, Hootsuite will also provide you with the best time to post to reach the most people, based on previous analytics. I also really like that for each different social media platform, Hootsuite will show you exactly how your content, comment, and hashtags will look all together once posted.
One thing I dislike is that when posting videos, sometimes there is an error with Hootsuite posting the content on Instagram. With this error, I have to manually go into Instagram and post the content, defeating the purpose of scheduling the content in the first place.
The problem I am solving with Hootsuite is the ease of my weekly task of posting is all now based on Hootsuite posting the scheduled content for me. I now longer have to waste my time going into each social media platform to post the same content four times.
The reporting within hootsuite is great. Hootsuite also makes it really easy to post across various platforms.
The cost. Also, the fact that you can't schdule carosel images on FB/IG.
The tracking url shortner is great as you get a complete picture across socials. Saving on time publishing in one spot.
This app saves so much time for scheduling and posting information to social media, it enables small consulting operations like mine to greatly expand their outreach efforts to a much wider potential audience
This great time-saving software package has a couple of small glitches that are surprising and most unwelcome in the context of 2022. Its requirement that a user login every so often is annoying but perhaps necessary to maintain security. The glitch lies in the absence of the usual time-tested features. The most essential is the option to display a password. When typing ordinary text, a user gets immediate visual feedback that confirms or denies the match between what the user intended to type vs. what they actually typed. Receiving an error message after a mistyped password takes more time than the self-correction that a user would make if they could see the password as they typed it. An error message also interrupts a user's train of thought. It would also be useful if the app had an option that the sole user of a computer could invoke that directed the app to remember the user's email. When I upgraded from the free version to the "team" version, I was disappointed to find that the scheduling app was not as "aware" as the version that I had been using in the free version, Indeed, I had been impressed by how "smart" the free version's scheduling had been. For example, when scheduling a series of posts on the same day, the free version always defaulted to the last time that ai had entered; so all I had to do was to modify the minute, or maybe the hour and minute; I never had to reenter the date. By contrast, the "team' version often throws an error message before I have specified the full date, hour, and am/pm specification. Again, error messages interrupt a user's train of thought. I suggest that the app withholds all error messages until the user clicks the "Done" button. These are minor glitches compared to the larger functions the package provides, but they are encountered every time a user is forced to log in again, and they occur on many user attempts to schedule an item.. Therefore they are far more visible than the usual glitches one encounters when using any application.
My biggest problem as a one-man operation is the fact that I am a one-man operation. Hootsuite squashes that problem by amplifying my productivity.
It's not too pricey as compared to another alternative. Setting up all the social media accounts to Hootsuite was too quick and easy. We can see all our accounts in the dashboard/on one page itself.
Everything which I experienced with Hootsuite was too easy. But their platform doesn't seem to be interactive and responsive on mobile view. Also, while uploading an image or video with a mobile device it throughs an error (sometimes).
We are using Hootsuite to automate our posting to social media and watching analytics on our social media accounts. So that we can improve where we are lagging.
Hootsuite is very feasible to use. The feature to link multiple streams helps the user to post freely across the stream and saves a lot of time. Accessibility is the best thing about Hootsuite.
There was nothing in particular that I disliked about Hootsuite. The only thing that restricts our organization from using Hootsuite as our only platform is that the paid plans are very expensive.
We were trying to solve the problem of posting posts regularly and scheduling them at once to save time, and we were able to do both. We also understood the engagement our posts got through the platform.
Hootsuite really does make it easy to track engagements with our own account and also monitor others for possible RTs or interactions (as well as keeping up with what others in our field are doing). The scheduling functions have improved significantly in the time I've been using it, and setting up a campaign, which once seemed tedious, can now be done in a matter of minutes.
It can be a bit overwhelming at first and finding features/learning how to use them requires a bit of initiative and experimentation. The interface itself gets the job done but does lack a certain level of polish.
Using and monitoring social media is very easy with Hootsuite. As a membership association, it's great to have a tool for keeping up with members who have a social media presence. Many items we discover on Hootsuite end up on our feed, or even inspire content for our newsletter and magazine.
The ease with which you can schedule your posts and get excellent analytics too,
There is a limitation on the number of posts one can schedule for the primary account.
Ease of content management. I have been a customer for nearly ten years, and I love it.
Everything is within easy reach, which I appreciate. Integration with social media networks is simple. It makes me feel more efficient, and it allows me to plan ahead for my social media. The amount of monitoring potential is great even on the free version with only two social media accounts linked.
Hootsuite could've been even nicer if customer service was quicker and more extensive, but I have no problems about it otherwise, I just wish they'd improve customer service.
Me and my team have been using Hootsuite to schedule our social media posts for a long time, and I enjoy it since it has an efficient and easy user interface, offers a great deal of control, and most importantly, offers extensive analysis.
1. It's easy to use 2. it has a free plan for solopreneurs and companies who don't want to pay a premium initially 3. The data are real-time 4. Able to see past post on the dashboard.
1. cheaper plan for solopreneur esp for countries that don't use US$ 2. To pay S$70 a month when officially using not more than five social media platforms, good to have unlimited, but if there is no use of it, then it will be a waste 3. Cant post for TikTok
1. don't have to post on individual social media platforms 2. able to schedule the posts ahead of time 3. able to capture data all in 1 platform 4.easy to edit feature
With Hootsuite we have been programming our publications on social networks for a long time, I like it because it is an efficient, simple interface, it allows a lot of control and above all it provides a detailed analysis.
Sometimes we had problems with the integration of social networks and that is perhaps the only negative aspect, they reconnect easily, without problems.
We have been using Hootsuite for several years to manage our social networks and it is an essential tool for my community manager.
ability to schedule multiple social streams weeks ahead, the insights of good times to post and the ability to flex each post according to platform's needs - all in one go
In the desktop version, navigating from week to week would be easier if the GUI scrolled as well as jumped. Also, it defaults to seeing the calendar at midnight - if I'm looking at 8am on week 1, and I move to week 2.... I have to drag the calendar back up to the time I was looking at before.
When I'm in the content planning and writing mood I can put it all out there in one go and not have to think about it anymore. So it saves me time in going back to each platform and individually adding my new content in.
Being a Digital Designer & Community manager I sometimes get lost in design , it's good to know that I don't have to worry about my social media posts going up on time and in all the platforms
I wish I could schedule automated replies as well especially on comments or messages with certain key phrases
Managing different accounts from different clients with easy and without having to have many accounts logged in on my phone, having all my analytics in one dashboard helpes me in decision making purposes
Having numerous colleagues plan web-based media posts work immaculately and different sorts of media all post flawlessly. The free arrangement permits me to schedule posts on my business Instagram account.
The late redesign has implied that it is preposterous to expect to see reviews of sociaL posts when you select various social channels to post to. Particularly when you have a connection to an outside page.
Incredible social showcasing the executive's apparatus screens different web-based media commitment scores coordinates with outsider application and CRM devices simple to convey and arrangement
It's very easy to schedule a post on required social media channels in one place according to the requirement without login to different acounts and monitor all channels at once. Also, one can view planned post in calendar
Sometimes there is an image in preview but once published, no image is displayed and also onceawhile there is a video uploading issue
Schedule Post in advance helps in saving time and stress-free for a month. Also can manage the work between social media team efficiently
I love how easy it is to use and set up. It takes less than ten minutes to create your account and set up all the streams. It makes a social media manager's job really easy.
I think the platform looks a little dated and clunky, but it's still easy to read and use. I think Hootsuite could modernize it a bit.
Scheduling Twitter posts is the biggest problem that I solved using Hootsuite. It is a huge benefit that allows social media managers to prioritize their time.
I enjoy that all social channels can be managed from one window.
Nothing that I can think of at the moment.
How to save time and look at everything in one window instead of going back and forth between social channels.
Content calendar. Post scheduling. Integration. Collaboration. Speed. Authenticity.
Pricing. No direct integration to GMB iNSTAGRAM INTEGRATION bugs
Time managment. Post approvals. Posts calendar