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Hootsuite
Social Media Management Simplified
4.2
(4,140)
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Hootsuite Reviews & Product Details

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
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Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
Data Export
Email Alerts and Notifications
Employee Engagement Metrics
Employee Feedback Collection
Employee Leaderboards
Employee Training Resources
Gamification
Hashtag Tracking
Integration with CRM
Mobile Access
Multi-language Support
SEO Optimization
Single Sign-On (SSO)
Social Listening
Social Media Integration
Third-party Integrations
User Activity Tracking
User Roles and Permissions
Hootsuite Media
Hootsuite video thumbnail
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Hootsuite Screenshots
Hootsuite screenshot 1
Hootsuite screenshot 2
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 17, 2025
Hootsuite Logo
4,140 Hootsuite Reviews
4.2 out of 5
Mid Market (51-1000 emp.)
Feb 13, 2015
 Source
Overall Rating:
4.0
MM
Mike M.
Social Media Strategist
Share
"Hootsuite Pro User for a year"
What do you like best about Hootsuite?

My primary use was to track different streams (for example, several different lists on Twitter) and for scheduling. As far tracking these streams, I thought it was a cleaner and more intuitive way to do it than anything else I've seen. I also found the scheduling tool helpful and made it easy to schedule content and view that calendar.

What do you dislike about Hootsuite?

I found it easy to make scheduling mistakes when managing multiple accounts, but I'm not sure if that was the platform itself necessarily. I would like to see the reporting more integrated and more sophisticated in the future. .

What problems is Hootsuite solving and how is that benefiting you?

Scheduling, consuming different streams/feeds. Primarily scheduling

Small Business (50 or fewer emp.)
Dec 29, 2014
 Source
Overall Rating:
4.0
Thomas S. avatar
Thomas S.
Senior Manager
Share
"Free social media"
What do you like best about Hootsuite?

I use the free version of Hootsuite, so can't comment on the more advanced features. With that in mind, the free version provides all our business currently needs; we can access twitter, google+, facebook & linkedin making posting updates incredibly quick and easy. We can time the posts for when we want and keep an eye on the key searches to keep an eye out for what is going on.

What do you dislike about Hootsuite?

It could be a little more intuitive to use, sometimes I feel like it's not obvious what names mean what. The interface is also quite ugly sadly, which means it's not actually a joy to use.

What problems is Hootsuite solving and how is that benefiting you?

Quite simply we sorted the problem of engaging with customers, referrers and suppliers enough without wasting too much time.

Small Business (50 or fewer emp.)
Dec 19, 2014
 Source
Overall Rating:
4.0
KG
Krista G.
Chief Content Officer, Co Founder The Growth Co. ™
Share
"Simple, powerful social media management"
What do you like best about Hootsuite?

With Hootsuite, it's easy to manage all of your social media accounts and campaigns in the same place, including monitoring various streams, scheduling updates to several accounts simultaneously, and viewing analytics and reports. They have plenty of tutorials and other resources to help you get started.

What do you dislike about Hootsuite?

You can't see images/videos, there is a limit to the number of streams you are allowed, and the refresh rate is pretty slow. Also, the search function for people and hashtags is not very powerful, so even if you are looking for a particular account, you often have to go to the social media platform to get any results. Finally, I've noticed a huge uptick in the ads I see on the social streams, especially ads from Hootsuite itself.

What problems is Hootsuite solving and how is that benefiting you?

Problems solved -- Management of many social media accounts using a single platform, collaboration with teams Benefits -- Saves time

Mid Market (51-1000 emp.)
Apr 29, 2014
 Source
Overall Rating:
4.0
AP
Avni P.
Global Talent Acquisition Manager
Share
"Nice Product!"
What do you like best about Hootsuite?

Love the fact that it can integrate with multiple social media channels (Twitter, Facebook, and Google). It's a great way to see all your social media activity in one place. Fairly easy to use as well. You can also be able to assign specific posts to other users to respond to.

What do you dislike about Hootsuite?

The reporting mechanism can be improved and the interface can use a makeover.

What problems is Hootsuite solving and how is that benefiting you?

It's a good social media management dashboard!

Enterprise (> 1000 emp.)
Mar 18, 2014
 Source
Overall Rating:
4.0
Tapan J. avatar
Tapan J.
Associate Analytics Director At Group M
Share
"Dashboard for all your social media"
What do you like best about Hootsuite?

1) Manage multiple Twitter, Facebook (profiles and pages), LinkedIn, Word Press, Foursquare and Google+ networks all from one place 2)Schedule updates (including on a calendar and even upload from a spreadsheet 3)Collaborate as a team (delegate replies, tweets, mark as done, track messages etc) 4) Mobile apps (iOS, Android) 5)Customized analytics

What do you dislike about Hootsuite?

1) One has to use the ow.ly URL shortener, you cannot use bit.ly or any other 2) If you post new content to Facebook via Hootsuite it isn’t tracked in Facebook analytics 3) Feels a bit slower than other applications at refreshing feeds

What problems is Hootsuite solving and how is that benefiting you?

FAQs can be stored in draft ‘tweets’ so one can quickly respond to customers when they ask common questions like what your opening hours are or what your phone number/address. Also,weekly analytics report that gets sent to your email automatically with graphs depicting key metrics like number of clicks per day, geographical information, most popular links etc for free

Small Business (50 or fewer emp.)
Feb 28, 2014
 Source
Overall Rating:
4.0
Sereena S. avatar
Sereena S.
Director Of Client Care
Share
"Great product"
What do you like best about Hootsuite?

The ability to handle multiple accounts and platforms from one dashboard.

What do you dislike about Hootsuite?

Sometimes it's not very user-friendly. I find I have to hunt for specific features.

What problems is Hootsuite solving and how is that benefiting you?

Time management has become easier as we don't have to switch between multiple platforms and log ins to do our social media management.

Small Business (50 or fewer emp.)
Feb 11, 2014
 Source
Overall Rating:
4.0
SR
Shari R.
Marketing Professional
Share
"Essential social media tool"
What do you like best about Hootsuite?

HootSuite's platform has been a total time saver. Really helps with streamlining my social media tasks. Allows me to schedule and submit a blog post ahead of time and only once. Then have it shared across Facebook, Twitter and LinkedIn without having to sign in to all three platforms. Offers free, pro and enterprise options.

What do you dislike about Hootsuite?

Analytic reports are expensive (HootSuite can charge as much as $50 per each report). URLS can't be tracked with anything outside of HootSuite.

What problems is Hootsuite solving and how is that benefiting you?

I use it all the time for scheduling and submitting posts. Love all the app add-on options

Small Business (50 or fewer emp.)
Feb 11, 2014
 Source
Overall Rating:
4.0
JD
Joshua D.
Publication Editor, Foresight Careers Guidebook
Share
"HootSuite helps me push updates to my clients"
What do you like best about Hootsuite?

I really like that I can push using multiple platforms to my clients

What do you dislike about Hootsuite?

Wish I could push through the app with fewer clicks.

What problems is Hootsuite solving and how is that benefiting you?

I am constantly hunting for change for my clients. Change happens fast, and HootSuite lets me get the information to my clients across the platforms, fast!

Small Business (50 or fewer emp.)
Feb 07, 2014
 Source
Overall Rating:
4.0
RR
Ryan R.
Founder
Share
"Great social media tracking tool"
What do you like best about Hootsuite?

Improves productivity Effective for managing social media efforts with this easy to use all-in-one platform.

What do you dislike about Hootsuite?

Nothing that I dislike. HootSuite delivers an easy-to-use platform.

What problems is Hootsuite solving and how is that benefiting you?

Be more productive with social media management

Small Business (50 or fewer emp.)
Feb 06, 2014
 Source
Overall Rating:
4.0
EC
Eduardo C.
Project Manager
Share
"I like the easy dashboard"
What do you like best about Hootsuite?

Hootsuite is great because you can control your social media accounts from one dashboard. Connecting with people made easy across different social medias for free.

What do you dislike about Hootsuite?

Don't know if I'd pay $50 for an analytic report

What problems is Hootsuite solving and how is that benefiting you?

managing social media accounts

Small Business (50 or fewer emp.)
Dec 25, 2013
 Source
Overall Rating:
4.0
Or C. avatar
Or C.
Vice President Operations
Share
"Great Twitter aggrgator"
What do you like best about Hootsuite?

It's great having all of my Twitter accounts in one place

What do you dislike about Hootsuite?

I haven't found anything that I dislike about Hootsuite

What problems is Hootsuite solving and how is that benefiting you?

Aggregating multiple twitter accounts and search phrases in one place

Small Business (50 or fewer emp.)
Oct 08, 2013
 Source
Overall Rating:
4.0
KS
Kerry S.
Founder
Share
"Hootsuite is fantastic"
What do you like best about Hootsuite?

Hootsuite is very user friendly. Both the paid and free packages offer great services that are top-notch and easy to use. If you choose the basic free package you get great features like being able to follow multiple feeds at once and schedule posts to go out at peak user times.

What do you dislike about Hootsuite?

Sometimes (it's very rare) posts are lost and do not actually post to the site they were scheduled to go to. You can look back at your previously scheduled posts and it will say the post went out but when you look at the site the post was scheduled to go to it's not there.

What problems is Hootsuite solving and how is that benefiting you?

Not provided

Mid Market (51-1000 emp.)
Sep 20, 2013
 Source
Overall Rating:
4.0
AG
Alyssa G.
Director Of Social, Influencer, Pr
Share
"Personal Social Management"
What do you like best about Hootsuite?

I really enjoy managing my personal social media accounts through Hootsuite, mostly Twitter. I find it easily to organize my Twitter lists to gain knowledge in multiple areas and build relationships with coworkers, friends, and others in similar industries. I also really enjoy the analytics of the tool to see what tweets are most popular and get the most clicks. This helps me adjust my strategy moving forward.

What do you dislike about Hootsuite?

I dislike the tool for managing my Facebook account, I find it easier to log into Facebook directly and manage my personal account from the platform

What problems is Hootsuite solving and how is that benefiting you?

Not provided

Small Business (50 or fewer emp.)
Aug 22, 2013
 Source
Overall Rating:
4.0
JV
Jose Alfonso V.
Founder
Share
"I miss the good old days"
What do you like best about Hootsuite?

Auto Scheduling is a great feature that can really help people. It really helped me with events or sites that I try to promote.

What do you dislike about Hootsuite?

I miss the good old days when you could really put in a lot more accounts. I know they have to make money, but t's really been a pain for me. I can't pay and I have to do all these social media gymnastics just get everything done right.

What problems is Hootsuite solving and how is that benefiting you?

Not provided

Mid Market (51-1000 emp.)
Aug 14, 2013
 Source
Overall Rating:
4.0
SK
Shyam K.
Account Manager
Share
"Great for companies of any size "
What do you like best about Hootsuite?

It is easy to get started and works great irrespective of the size of your organisation. Definitely a must have if you are active on social media

What do you dislike about Hootsuite?

The free account limits you to 5 profiles only

What problems is Hootsuite solving and how is that benefiting you?

Not provided

Small Business (50 or fewer emp.)
Jul 18, 2013
 Source
Overall Rating:
4.0
BH
Bobby H.
Marketing Manager
Share
"All in one social media manager"
What do you like best about Hootsuite?

It allows me to keep up with all of the social media that company uses.

What do you dislike about Hootsuite?

None really, updates are little slow, but otherwise it's a very nice solution.

What problems is Hootsuite solving and how is that benefiting you?

Not provided

Enterprise (> 1000 emp.)
Jun 18, 2013
 Source
Overall Rating:
4.0
AC
Alejandro C.
Sales Enablement Leader
Share
"Social media in a nutshell! Great for community managers"
What do you like best about Hootsuite?

What's not to like? A social media dashboard! The ability to manage / administer all major platforms (I only use 3: linkedin.com, facebook and twitter) and broadcast messages just once did it for me. I used to manage communications for a big company and this suite really helped out in 2009.

What do you dislike about Hootsuite?

Nothing so far, though I haven't used the latest version

What problems is Hootsuite solving and how is that benefiting you?

Not provided

Enterprise (> 1000 emp.)
May 17, 2013
 Source
Overall Rating:
4.0
MW
Marie W.
Analytics Product Manager & Strategist
Share
"I find hootsuite extremely useful in managing my personal social media engagement."
What do you like best about Hootsuite?

I like it's ease of use (the tabs format on the desktop and mobile clients). I find its mobile client relatively easy to use. Like their brower plugin for sharing content, and find the scheduling feature very useful. But the most thing I like about it is that it allows me to share content across a number of social media networks - Twitter, Linkedin, and Facebook.

What do you dislike about Hootsuite?

Ease of use on the mobile client could be better.

What problems is Hootsuite solving and how is that benefiting you?

Not provided

Enterprise (> 1000 emp.)
Apr 30, 2013
 Source
Overall Rating:
4.0
Andrew S. avatar
Andrew S.
Web Manager
Share
"Great for large organisations"
What do you like best about Hootsuite?

The ability to disseminate permissions throughout a large organisation managing multiple networks with varying levels of access for different members. It's also a major advantage to run Hootsuite in the browser instead of software, it upgrades on the fly and relies only on software as light as Chrome.

What do you dislike about Hootsuite?

It's quite expensive to set up for all members of your team so it's a major investment and payment has to be taken via credit card. Having said that, we haven't upgraded to enterprise and we are only using Hootsuite as Pro members at the moment.

What problems is Hootsuite solving and how is that benefiting you?

Not provided

Mid Market (51-1000 emp.)
Apr 15, 2013
 Source
Overall Rating:
4.0
Sarah C. avatar
Sarah C.
Social Media Specialist
Share
"Scheduling Yes, Engagement/Development No"
What do you like best about Hootsuite?

The best feature of HootSuite is the ability to schedule content to be published on multiple social media platforms.

What do you dislike about Hootsuite?

The worst thing about HootSuite is that it relies solely on keywords. Meaning? Someone has to directly mention your company's name in order for the social media manager to catch it.... How many people do you know who will say "I love Godiva chocolate?" Not many. Nine times out of ten, they'll probably say "I love chocolate."

What problems is Hootsuite solving and how is that benefiting you?

Not provided

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