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Hootsuite
Social Media Management Simplified
4.2
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Hootsuite Reviews & Product Details

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
Hootsuite Categories on Findstack
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What are the pros and cons of Hootsuite?
Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
Data Export
Email Alerts and Notifications
Employee Engagement Metrics
Employee Feedback Collection
Employee Leaderboards
Employee Training Resources
Gamification
Hashtag Tracking
Integration with CRM
Mobile Access
Multi-language Support
SEO Optimization
Single Sign-On (SSO)
Social Listening
Social Media Integration
Third-party Integrations
User Activity Tracking
User Roles and Permissions
Hootsuite Media
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Hootsuite Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 13, 2025
Hootsuite Logo
4,140 Hootsuite Reviews
4.2 out of 5
Small Business (50 or fewer emp.)
Nov 02, 2022
 Source
Overall Rating:
5.0
Ernie R. avatar
Ernie R.
Executive Director
Share
"Hootsuite is a most convenient way to launch social media publications at a tactical time and date."
What do you like best about Hootsuite?

Social Media publications are best when published at the most desirable time and date. Hootsuite allows me to load my publications at a time that is convenient for me.

What do you dislike about Hootsuite?

Hootsuite does not accept the longer-formed Newsletters that I publish in LinkedIn.

What problems is Hootsuite solving and how is that benefiting you?

I don't know.

Enterprise (> 1000 emp.)
Nov 02, 2022
 Source
Overall Rating:
5.0
Eli P. avatar
Eli P.
Comercial B2 B
Share
"The experiencia has been great , tha fact that i can control when to post it´s what i like the most!"
What do you like best about Hootsuite?

The fact that i can organize my posts and activity.

What do you dislike about Hootsuite?

No dislike the experience has been positive so far.

What problems is Hootsuite solving and how is that benefiting you?

It´s solving the fact that i do not have time to be active in linked in every hour of the day, the plataform allows me to control my posts and activity un my times.

Small Business (50 or fewer emp.)
Nov 02, 2022
 Source
Overall Rating:
5.0
JQ
James Q.
Business Development Manager
Share
"Excellent System for automating your socials"
What do you like best about Hootsuite?

Hootsuite is very simple to use and makes posting on multiple social media accounts for our different brands very easy, saving time and money.

What do you dislike about Hootsuite?

I am yet to find something I dislike and I use it 2-3 times per week.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite saves me time and money.

Small Business (50 or fewer emp.)
Nov 02, 2022
 Source
Overall Rating:
5.0
DR
Devan R.
Marketing Manager
Share
"Super easy to navigate"
What do you like best about Hootsuite?

Easy to navigate with good tools that allow complete control.

What do you dislike about Hootsuite?

Limited post editing ability, if there were more, it would allow more functionality in one place.

What problems is Hootsuite solving and how is that benefiting you?

It is allowing our marketing team to be more efficient by using one tool to do the work of multiple repetitive processes.

Small Business (50 or fewer emp.)
Nov 02, 2022
 Source
Overall Rating:
5.0
SD
Seán D.
Systems Administrator
Share
"Very easy to use. An invaluable tool."
What do you like best about Hootsuite?

Ease of scheduling tweets. Hootsuite makes it very easy to manage my company's social media.

What do you dislike about Hootsuite?

Nothing. Everything seems to work OK and I have not encountered any problems.

What problems is Hootsuite solving and how is that benefiting you?

The ability to schedule multiple tweets.

Mid Market (51-1000 emp.)
Nov 01, 2022
 Source
Overall Rating:
5.0
SM
Samantha M.
Social Media Specialist
Share
"Even the Free Version Is Exceptional"
What do you like best about Hootsuite?

I am not paying for a Hootsuite subscription and I still feel like I have great capabilities. It's easy and straight forward with extra options to optimize.

What do you dislike about Hootsuite?

That it is automatically in GMT time. I am unsure how to change it

What problems is Hootsuite solving and how is that benefiting you?

My ability to schedule on LinkedIn as it's the only place I can

Small Business (50 or fewer emp.)
Nov 01, 2022
 Source
Overall Rating:
5.0
Chelsea F. avatar
Chelsea F.
Inspiration Ambassador
Share
"A Hoot to Use"
What do you like best about Hootsuite?

Hootsuite is so easy and user friendly. You could know absolutely nothing about content management and still easily understand how it works. Also, it is a much cheaper price point than other content management systems, which is so helpful when you work at a small non-profit with only one Marketing employee. All in all, I love the usability, the customer support, and the platform integrations.

What do you dislike about Hootsuite?

The only thing I don't like about Hootsuite is their TikTok integration. Making videos on TikTok is much easier than making them in advance and posting them to TikTok from a 3rd party, plus I find that our company gets more views that way. If there were a way for Hootsuite to post the raw videos to drafts in TikTok so that I can get the data from the videos but still utilize TikTok's editing tools, that would make it a much better experience. (To be fair, TikTok doesn't play well with others the way that Meta does, so I don't blame Hootsuite for this).

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite saves me so much time when I'm creating content. I can sit down one day a week and plan out all my content for the next month. I can easily make changes to my content before I post, and I have the option to customize information based on the platform I'm posting to. It makes my job easier and saves me so much time.

Enterprise (> 1000 emp.)
Nov 01, 2022
 Source
Overall Rating:
5.0
CS
Christian S.
Brand, Marketing And Communications Assistnce
Share
"User-friendly even for beginners"
What do you like best about Hootsuite?

What I like best is the whole interface. It's easy to use and it's like a one-stop shop with the analytics, scheduler and basic editor.

What do you dislike about Hootsuite?

In terms of using the app itself, there aren't much challenges with it. I guess the only thing that could be better is if it was for affordable.

What problems is Hootsuite solving and how is that benefiting you?

The scheduling of posts and since our company launches various campaigns, it's easy to manage since we can group each posting to a certain campaign.

Small Business (50 or fewer emp.)
Nov 01, 2022
 Source
Overall Rating:
5.0
CN
Claire N.
Social Media Liason
Share
"It’s very simple to use and I love the layout of multiple social media pages"
What do you like best about Hootsuite?

I like that I can create/schedule post for multiple social media pages at one time.

What do you dislike about Hootsuite?

I don't like that I can't see the post while in the media library.

What problems is Hootsuite solving and how is that benefiting you?

It's solving me having to use FB or Instagram pages separately and constantly sign in and out. It allows me to have one place to cover them all.

Mid Market (51-1000 emp.)
Nov 01, 2022
 Source
Overall Rating:
5.0
VH
Victoria H.
Communications Coordinator
Share
"it makes scheduling social media posts easier."
What do you like best about Hootsuite?

I love the calendar function. I think it's very helpful.

What do you dislike about Hootsuite?

I dislike that we have to connect a social media platform before starting.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite helps save me a lot of time instead of posting one by one.