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Hootsuite
Social Media Management Simplified
4.2
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Hootsuite Reviews: 4.2/5 — Solid Choice

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
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Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: August 31, 2026
Hootsuite Employee Advocacy Software logo
4,140 Hootsuite Reviews
4.2 out of 5
Enterprise (> 1000 emp.)
Dec 14, 2023
 Source
Overall Rating:
5.0
KD
Kevin D.
Founder
Share
"It was great experience if for social media specific experience"
What do you like best about Hootsuite?

The unified view of all social media account sinto one platform.

What do you dislike about Hootsuite?

there were some issues but almost disegarded

What problems is Hootsuite solving and how is that benefiting you?

with unified view we can basically track any social media updates and the hootdesk is very imp tool for us to eb able to respond to any pms in the Hootsuite platform.

Enterprise (> 1000 emp.)
Dec 14, 2023
 Source
Overall Rating:
5.0
KL
Katy L.
Founder
Share
"Simple and friendly navigation, great support from the company when need help."
What do you like best about Hootsuite?

the friendly usage. Simple report information

What do you dislike about Hootsuite?

I would like to have more options of images to use. More variety.

What problems is Hootsuite solving and how is that benefiting you?

gives the chance to manage in a better way the marketing and posts of the brands as well gives the opportunity to review and manage information.

Mid Market (51-1000 emp.)
Dec 14, 2023
 Source
Overall Rating:
5.0
Joyce E. avatar
Joyce E.
Founder
Share
"Amazing tool"
What do you like best about Hootsuite?

Hootsuite is an amazing tool to manage social media posts. Their recent addition of various AI plug-ins has made the content creation process even more convenient. The Hootsuite team has always been incredibly supportive, and I love their engaging webinars on social media.

What do you dislike about Hootsuite?

There’s nothing that I dislike on Hootsuite.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite brings a lot of convenience to check analytics and manage posts.

Enterprise (> 1000 emp.)
Dec 14, 2023
 Source
Overall Rating:
5.0
AS
Ashalea S.
Founder
Share
"I've had a great experience with our account team."
What do you like best about Hootsuite?

Being able to schedule and manage posts and report on the analytics easily.

What do you dislike about Hootsuite?

Nothing much. There are just a few things you can do on the native channels that can't be done with HS.

What problems is Hootsuite solving and how is that benefiting you?

It is helping us to manage scheduling and easily report back to clients.

Enterprise (> 1000 emp.)
Dec 14, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Product, client support has been outstanding"
What do you like best about Hootsuite?

They stay ahead of issues that are caused by Social Media companies, they provide strategy, usage guidance, excellent training, and are constantly looking for ways to improve the product and service, and are on the bleeding edge of innovation in this space. Customer support has been great.

What do you dislike about Hootsuite?

Everything has been great, keep up the great work

What problems is Hootsuite solving and how is that benefiting you?

We get a 360 view of our company image, we can compare against competitors, and we are able to seamlessly work with our agency partners.

Small Business (50 or fewer emp.)
Nov 15, 2023
 Source
Overall Rating:
5.0
Kelli E. avatar
Kelli E.
Digital Content Coordinator
Share
"Best Social Media Management App!"
What do you like best about Hootsuite?

I like Hootsuite because it's so easy to use. I handle all of the marketing and social media, so ease is much needed to save time in my day-to-day routine. It's nice because I can connect all of our social media accounts and access them all from the same place. Best of all, it makes tracking analytics and data very easy and I'm able to export my reports.

What do you dislike about Hootsuite?

I really don't have anything I disklike about Hootsuite except for the fact that I can't connect my LinkedIn account.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite allows me to streamline the act of posting on social media. This is a huge benefit because it allows compartmentalization of our social media accounts and info, which in turn makes the whole process of managing our social media accounts so much easier.

Small Business (50 or fewer emp.)
Nov 10, 2023
 Source
Overall Rating:
5.0
AT
April T.
Founder
Share
"A program that makes your life easier"
What do you like best about Hootsuite?

HootSuite makes making posts on multiple social media platforms at once a breeze. You can also customize the post for each platform and schedule the unique posts all at one time. The calendar also keeps track of future scheduled posts and drafts. It has tremendously helped our social media management and we wish we would have been using it sooner. I definitely recommend utilizing the free trial and trying it out.

What do you dislike about Hootsuite?

The downside is the inability to post stories on Facebook and Instagram like you can with regular posts. We still have to use meta business suite for stories.

What problems is Hootsuite solving and how is that benefiting you?

HootSuite is saving us time by allowing us to schedule posts on multiple social media platforms at one time. It also gives us the ability to let a team have posting capabilities for our social media pages.

Small Business (50 or fewer emp.)
Nov 09, 2023
 Source
Overall Rating:
5.0
EG
Ernest G.
Founder
Share
"Empowering Strategic Social Media Management for the Journal of Indo-Pacific Affairs"
What do you like best about Hootsuite?

As the editor-in-chief of the Journal of Indo-Pacific Affairs, I must say that Hootsuite has proven to be an invaluable asset to our social media strategy. The platform's intuitive interface aligns perfectly with our mission, allowing for seamless management of multiple accounts and efficient scheduling of posts. In the realm of international security studies, where timely communication is paramount, Hootsuite has become an indispensable tool. Its time-management features have significantly improved our workflow, enabling us to reach a broader audience with our insights and analyses. The ability to track and analyze engagement has been particularly beneficial, providing valuable insights into the effectiveness of our social media campaigns. Since incorporating Hootsuite into our operations, we've witnessed a marked jump in followership across our social media accounts. This increased visibility is crucial for disseminating our research and fostering meaningful discussions in the field. In summary, Hootsuite has not only simplified our social media management but has also played a pivotal role in amplifying our impact in the domain of international security studies. As someone who is deeply committed to promoting a pro-US perspective, I find Hootsuite to be an ally in advancing our mission. It is a tool that aligns with our values and contributes significantly to our success in the competitive landscape of digital communication.

What do you dislike about Hootsuite?

The initial setup was a bit confusing, but it wasn't an insurmountable issue---even for an older-than-the-usual user.

What problems is Hootsuite solving and how is that benefiting you?

We are reaching new audiences and providing far more content for our readers.

Small Business (50 or fewer emp.)
Nov 09, 2023
 Source
Overall Rating:
5.0
KE
Kaitlyn E.
Founder
Share
"Convenioence and High Quality"
What do you like best about Hootsuite?

How everything is in one place and the platform is user friendly.

What do you dislike about Hootsuite?

Sometimes have difficulty with scheduling reels.

What problems is Hootsuite solving and how is that benefiting you?

Help crunch on the time it takes to schedule a post.

Mid Market (51-1000 emp.)
Nov 09, 2023
 Source
Overall Rating:
5.0
KM
Kyle M.
Founder
Share
"Great Business Tool"
What do you like best about Hootsuite?

Very Simple to use and am able to get quick communications posted without wasting tons of time.

What do you dislike about Hootsuite?

It kicks me out of my active accounts often

What problems is Hootsuite solving and how is that benefiting you?

I am able to get my post out to multipul platforms at the same time. Cutting my connection times by 50 to 75% depending on how many platforms I am wanting to connect with.

Mid Market (51-1000 emp.)
Nov 09, 2023
 Source
Overall Rating:
5.0
SB
Sylvain B.
Founder
Share
"Quick and painless"
What do you like best about Hootsuite?

I choose what I want to post and it's easy to adapt to my market.

What do you dislike about Hootsuite?

Would like to have French posts. That would make my life easier and accelerate my posting

What problems is Hootsuite solving and how is that benefiting you?

The tool is great and very intuitive to use

Small Business (50 or fewer emp.)
Nov 09, 2023
 Source
Overall Rating:
5.0
DC
Douglas C.
Residential Loan Officer
Share
"Hootsuite is Sweet!"
What do you like best about Hootsuite?

They make it so easy for me to use and promote my busienss and skills. The site is always up and working, that is huge for me. The ability to do what I need to do is very important to me. Hootsuite does all this and more. I also really appreciate their availability for issues if and when I call.

What do you dislike about Hootsuite?

Not anything I can put my finger on at the moment.

What problems is Hootsuite solving and how is that benefiting you?

I am able to upload my flyers to promote services with great ease.

Enterprise (> 1000 emp.)
Nov 09, 2023
 Source
Overall Rating:
5.0
★J. Alfredo G. avatar
★J. Alfredo G.
Senior Sales Manager
Share
"I have saved much time when I am posting."
What do you like best about Hootsuite?

The possibility to post in several social media.

What do you dislike about Hootsuite?

maybe, the possibility to post more than 5 posts in the same session.

What problems is Hootsuite solving and how is that benefiting you?

I can avoid some steps every time I need to post it and save time

Small Business (50 or fewer emp.)
Nov 08, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The smartest way to manage SM content"
What do you like best about Hootsuite?

The planner. The analysis of data. The reporting. It's all great. I also love the image editing tools available and the preview posts (how they will appear on each platform ) - great when you notice an incorrect size and need to change in a hurry. I have accounts with other SM apps but Hootsuite is the best for my needs.

What do you dislike about Hootsuite?

I've not really experienced anything I don't like 👍

What problems is Hootsuite solving and how is that benefiting you?

A great time saver and offers awesome data snapshots

Enterprise (> 1000 emp.)
Nov 07, 2023
 Source
Overall Rating:
5.0
Saadia A. avatar
Saadia A.
Senior Risk Analyst
Share
"Easy of use!"
What do you like best about Hootsuite?

It is a very easy system to use and allows me to share my interest in a few clicks. Love that in under five minutes I am to read what's availabe and decide what to add to my feed.

What do you dislike about Hootsuite?

I wish I was notified of new items on the site to share. That will increase how frequent i use the system.

What problems is Hootsuite solving and how is that benefiting you?

It allows me to share the great things EDF is doing to help Britain achieve net zero.

Mid Market (51-1000 emp.)
Nov 07, 2023
 Source
Overall Rating:
5.0
Charlotte H. avatar
Charlotte H.
Marketing Manager (Uk)
Share
"Best social media scheduling and report tool I've used to date."
What do you like best about Hootsuite?

The interface is super user friendly. The reporting you get is really detailed, with the option to create and share your own specific repots. The pricing is competitve. I use Hootsuite multiple times a day and it saves me and the team so much time with our social scheduling.

What do you dislike about Hootsuite?

I think the team could offer more training on new updates to ensure we are making the most of the platform, bu most things are self explanatory / easy to figure out on your own.

What problems is Hootsuite solving and how is that benefiting you?

Integrating multi social channel posting. Gives a top level of the social calendar so it is really easy to plan ahead. Ther reporting saves lots of time manually pulling from each social channel.

Small Business (50 or fewer emp.)
Nov 06, 2023
 Source
Overall Rating:
5.0
VC
Valeria C.
Digital Marketing Associate
Share
"Reliable Scheduling Software"
What do you like best about Hootsuite?

I love the analytics tab where you can find a plethora of reports for each of your social accounts. Makes planning and scheduling your upcoming posts very easy.

What do you dislike about Hootsuite?

No live chat with my plan HOWEVER, there hasn't been anything that is extremely urgent that would require it. I do recall a time I had to email support and they didn't get back to me until the next day, while it didn't effect me much if it was a brand that had a launch that day, it may have.

What problems is Hootsuite solving and how is that benefiting you?

It would take me at least an hour to schedule and plan all posts + time on my days off if I didn't have Hootsuite!

Enterprise (> 1000 emp.)
Nov 06, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Simple and easy way to post & schedule posts for social media."
What do you like best about Hootsuite?

The simplicity to market your brand. Never had an issues with it.

What do you dislike about Hootsuite?

None so far. I connect to LinkedIn easily.

What problems is Hootsuite solving and how is that benefiting you?

My organization is able to send marketing updates to our global customers via LinkedIn through Hootsuite.

Enterprise (> 1000 emp.)
Nov 06, 2023
 Source
Overall Rating:
5.0
Silvia R. avatar
Silvia R.
Senior Specialist, Social Media
Share
"A great experience!"
What do you like best about Hootsuite?

I love the ease of use, functionality, and robust reporting capabilities. This is a big upgrade from previous tools I have used. The customer support has been great, and we're super happy to have made the switch. I use this tool everyday, and I have yet to find issues.

What do you dislike about Hootsuite?

I haven't come across any downsides. I would like to see a Salesforce integration in the future if possible!

What problems is Hootsuite solving and how is that benefiting you?

I am able to manage my company's social media effectively.

Enterprise (> 1000 emp.)
Nov 06, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent Social Media Manager"
What do you like best about Hootsuite?

It's great being able to schedule an entire month of social media posts across all of the platforms we use. It's a huge timesaver and makes maintainaing a strong social media presence a breeze. The content in Amplify is well written with great graphics and makes our pages look very professional.

What do you dislike about Hootsuite?

Unfortunately, my organization does not allow me to use the Owly AI feature. Hopefully in the future they'll be able to meet the compliance requirements.

What problems is Hootsuite solving and how is that benefiting you?

It makes it easy to stay active on social media without having to remember to post every couple of days. I can share a single post across multiple platforms witha few clicks.

Small Business (50 or fewer emp.)
Nov 06, 2023
 Source
Overall Rating:
5.0
MICHAEL M. avatar
Michael M.
Florida Licensed Realtor
Share
"Excellent Product. Knowledgeable and friendly Service."
What do you like best about Hootsuite?

The ability to marshall all of my social media updates in one place.

What do you dislike about Hootsuite?

The GUI takes a while to grasp, but it's fairly intuitive.

What problems is Hootsuite solving and how is that benefiting you?

It compresses my activity, optimizing the time spent on tasks.

Small Business (50 or fewer emp.)
Nov 06, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A huge time saver"
What do you like best about Hootsuite?

It saves so much time being able to schedule posts a month ahead. And when things come up, it's easy to reschedule dates and times.

What do you dislike about Hootsuite?

It would be great to be able to schedule stories that use stickers.

What problems is Hootsuite solving and how is that benefiting you?

Reviewing and responding to comments in real time.

Mid Market (51-1000 emp.)
Nov 06, 2023
 Source
Overall Rating:
5.0
JM
Justin M.
Founder
Share
"Great experience"
What do you like best about Hootsuite?

I love how it brings the entire organization's stories together!

What do you dislike about Hootsuite?

Would like to see better categorization, and search.

What problems is Hootsuite solving and how is that benefiting you?

Amplifying our company message

Mid Market (51-1000 emp.)
Oct 30, 2023
 Source
Overall Rating:
5.0
Arzoo T. avatar
Arzoo T.
Marketing Associate
Share
"One of the best social media management tool"
What do you like best about Hootsuite?

Hootsuite was my first social media management tool when I started working. As a fresher, I was worried about how I was going to use the tool, but to my surprise, it is super user-friendly. You can find everything in once place and it's easy to navigate.

What do you dislike about Hootsuite?

Nothing till now. I still feel it's one of the best out there.

What problems is Hootsuite solving and how is that benefiting you?

I was handling 8 social accounts and it made life easy to keep a track of everything in one place.

Small Business (50 or fewer emp.)
Oct 26, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to use, better now than ever"
What do you like best about Hootsuite?

When SO many things are virtual now, and we rely so much on the digital space, it's fantastic to have something that makes it easy to post to all platforms. It's easy to use, especially since platforms have various character limits and other things. Takes the guess work out of it. I can manage multiple clients at once. Love it.

What do you dislike about Hootsuite?

SOMETIMES it's a bit hard to follow how to best post or what to looking for. I don't always find the tracking of hashtags to work as I'd like either, but those are minor issues. Otherwise, it's pretty simple to work with.

What problems is Hootsuite solving and how is that benefiting you?

Managing too many platforms with too many separate clients and making sure everything is on track. It's helped take out a big chunk of time during my day trying to post to multiple places multiple times.

Small Business (50 or fewer emp.)
Oct 24, 2023
 Source
Overall Rating:
5.0
Alissa D. avatar
Alissa D.
Cashier Customer Service
Share
"It’s the best"
What do you like best about Hootsuite?

Very easy to use I find it very useful. I appreciate the help you get when your stuck

What do you dislike about Hootsuite?

There isn't anything I don't dislike about it seeing as if your stuck they have the help centre

What problems is Hootsuite solving and how is that benefiting you?

You don't have to over spend to get all the accounts to link the help centre is amazing to use

Small Business (50 or fewer emp.)
Oct 17, 2023
 Source
Overall Rating:
5.0
NS
Nicole S.
Marketing Director
Share
"Easy-to-use, affordable social media scheduling and analytics tool"
What do you like best about Hootsuite?

Hootsuite is one of the easiest to use social media scheduling tools out there. It's one of my top choices for small to medium size businesses that are looking for an efficient, afforable tool. There are a variety of features to allow users the best social media scheduling options.

What do you dislike about Hootsuite?

There is a slight learning curve, like any tool. If you aren't social media savvy, you may want some extra training before jumping into this tool.

What problems is Hootsuite solving and how is that benefiting you?

With myself being the one person that handles our social media companywide, Hootsuite allows me to most efficiently use my time and gather all of the data I need to make the best social media marketing decisions for our B2B company.

Enterprise (> 1000 emp.)
Oct 06, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Hootsuite is fantastic and easy to use!"
What do you like best about Hootsuite?

I like how I can schedule posts in advance and see a calendar of posts that are coming up. I also love that I can see mentions because it gives me a chance to see what folks are saying about us. The reports feature is also super helpful for helping us strategize our next steps. In all, it's a great tool.

What do you dislike about Hootsuite?

I don't have any dislikes about Hootsuite.

What problems is Hootsuite solving and how is that benefiting you?

It makes it possible to schedule posts and generate reports in a streamlined fashion.

Enterprise (> 1000 emp.)
Sep 29, 2023
 Source
Overall Rating:
5.0
SK
Sarah K.
Founder
Share
"easy platform to use, especially if you have multiple platforms"
What do you like best about Hootsuite?

i oversee 20+ companies with 3+ social media platforms, so this makes it easy to post

What do you dislike about Hootsuite?

i wish it were easier to edit posts that have been posted in hootsuite, versus going to the native site

What problems is Hootsuite solving and how is that benefiting you?

being able to post with ease on one platform, versus logging into various platform to post - keeps it organized

Small Business (50 or fewer emp.)
Sep 16, 2023
 Source
Overall Rating:
5.0
AF
Amanda F.
Founder
Share
"Powerful and simple tool for content administration and social media management"
What do you like best about Hootsuite?

I like that it provides the ability to edit copy for different channels. I love how easily you can reschedule posts and republish old posts. It also allows the use of AI to help generate content. I like that it provides training videos that are easy to understand, allowing for easier learning.

What do you dislike about Hootsuite?

The price can be high. There is a limit on the number of accounts that can be connected on the free platform. Sometimes it doesn't show posts in specific sections, such as mentions. We had some issues with scheduled posts not sending.

What problems is Hootsuite solving and how is that benefiting you?

This tool helps increase our efficiency by allowing us to schedule many posts at once. It allows us to schedule ahead and not have to worry about posting daily. It also allows you to duplicate posts to reuse them week after week. It allows us to track your analytics and see what's working.