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Hootsuite
Social Media Management Simplified
4.2
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Hootsuite Reviews & Product Details

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
Hootsuite Categories on Findstack
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Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
Data Export
Email Alerts and Notifications
Employee Engagement Metrics
Employee Feedback Collection
Employee Leaderboards
Employee Training Resources
Gamification
Hashtag Tracking
Integration with CRM
Mobile Access
Multi-language Support
SEO Optimization
Single Sign-On (SSO)
Social Listening
Social Media Integration
Third-party Integrations
User Activity Tracking
User Roles and Permissions
Hootsuite Media
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Hootsuite Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 18, 2025
Hootsuite Logo
4,140 Hootsuite Reviews
4.2 out of 5
Small Business (50 or fewer emp.)
Feb 22, 2023
 Source
Overall Rating:
5.0
CH
Carla H.
Founder
Share
"The easy-to-use one-stop-shop"
What do you like best about Hootsuite?

I love the ability to create custom reports. They're simple to digest yet informative enough to cross the t's and dot the i's the executives look for. Also, the grammar tool is SO helpful when perfecting captions for posts.

What do you dislike about Hootsuite?

I think a broader range of analytics would be helpful to anybody in a social media management role. And as someone who has to focus a lot on presentation, I think the platform would benefit from a mini facelift.

What problems is Hootsuite solving and how is that benefiting you?

It's mainly helping us understand why our engagement is the way it is.

Small Business (50 or fewer emp.)
Feb 22, 2023
 Source
Overall Rating:
5.0
AB
Aerin B.
Founder
Share
"Great platform for creating content across multiple platforms with helpful insights and easy to use."
What do you like best about Hootsuite?

Its really easy to write, edit and update copy across multiple social platforms. In my role I was creating content across 4 platforms which needed tweaking for every post. Hootsuite made it super easy to repost previous posts with updates and ensure that the platforms always had consistent content.

What do you dislike about Hootsuite?

Honestly there wasn't really any feature which was an issue for me. It would be nice to add pre-planned comments on the posts but it doesn't look like many platforms offer that option.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite helped with understand which social platforms were getting the best engagement and at which times of the day in order to mazimise the exposure across every post.

Small Business (50 or fewer emp.)
Feb 21, 2023
 Source
Overall Rating:
5.0
RH
Ramona H.
Founder
Share
"Hootsuite is amazing software!"
What do you like best about Hootsuite?

I love the fact you can condense lots of different accounts into Hootsuite and manage them all from one wholesome platform. It makes scheduling so much easier.

What do you dislike about Hootsuite?

A few downsides of Hootsuite are some technical issues here and there, sometimes our accounts are disconnected but this isn't very often.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite is able to report on things in an easier format and produce PDF reporting on stats and engagement. I have also learned a lot myself from Hootsuite reporting.

Mid Market (51-1000 emp.)
Feb 15, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Makes being a social media manager a breeze!"
What do you like best about Hootsuite?

I love the automation. I like that I can schedule posts several days in advance and the ease of posting with all of the helpful tips throughout.

What do you dislike about Hootsuite?

Sometimes it may go down, but that happens with all online programs!

What problems is Hootsuite solving and how is that benefiting you?

I can post every day without having to go directly to social media to do so. I like that I can see the results of my posts and what is getting engagement and what is not.

Small Business (50 or fewer emp.)
Feb 09, 2023
 Source
Overall Rating:
5.0
LS
Louise S.
Chair Of Communications
Share
"Hootsuite Is Very Useful and Efficient"
What do you like best about Hootsuite?

It saves you time, posting to all of your social media accounts at once. I also like that it allows you to customize for each platform, but still use the same basic info. Let's you work smarter, not harder.

What do you dislike about Hootsuite?

I dislike that you have to use a mobile device to publish multiple photos to Instagram. Hootsuite does make it easy to copy and paste the info vai push notifications, but it's still a little inconvenient to have to switch devices.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite has saved me a lot of time in being able to schedule posts for a later date, to all of our social media accounts. I have planned a month of posts at a time. Then I don't have to worry about it for a month at a time. I also reallty like the analytics of all of our account activity.

Mid Market (51-1000 emp.)
Feb 06, 2023
 Source
Overall Rating:
5.0
Rebecca D. avatar
Rebecca D.
Associate Marketing Manager
Share
"Your go-to Social Media Management Tool"
What do you like best about Hootsuite?

Hootsuite is one of those tools that doesn't require a steep learning curve. It is amazing that they have a free plan for marketers who are just getting started and the Hootsuite Academy gives you all the resources you could possibly need for social media management and more. When you have a large marketing team and cater to different geographies, Hootsuite's scheduling and publishing features become invaluable.

What do you dislike about Hootsuite?

Though Hootsuite is an incredible tool to use with great analytics, the pricing for teams is a bit expensive. Since Hootsuite is so easy to use, you'd ideally want to share it with your team and it is an expensive feat to do so which makes it hard for companies with different products and multiple marketing teams.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite helps us analyse our social media performance across multiple accounts and different social media pages. The analytics helps us stay fix our strategies to make sure growth is consistent across all social media platforms.

Small Business (50 or fewer emp.)
Jan 29, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Hootesuite is an easy to use Social Media manager"
What do you like best about Hootsuite?

One of the best features of Hootsuite is its social media management capabilities, allowing users to manage multiple social media accounts from one platform, schedule posts in advance, and monitor social media activity.

What do you dislike about Hootsuite?

Posting multiple photos for Instagram, you'd had to push it through an app. I would've liked it to be available on the browser and not to have to download the app for that.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite solves the problem of managing multiple social media accounts and staying organized in the fast-paced world of social media marketing. It facilitates scheduling, publishing, and monitoring social media activity from one platform.

Mid Market (51-1000 emp.)
Jan 28, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great to use!"
What do you like best about Hootsuite?

The ease of use and the features able to access social media from one platform. The insights and analytics are also extremely helpful with the customized reports and the scheduling.

What do you dislike about Hootsuite?

The cap on Twitter accounts is tricky for a business with multiple ones.

What problems is Hootsuite solving and how is that benefiting you?

Insights and analytics have been so helpful as has been scheduling.

Small Business (50 or fewer emp.)
Dec 21, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very easy to us- love using it daily for social media!"
What do you like best about Hootsuite?

The features of posting on multiple social media sites and being able to schedule posts ahead of time

What do you dislike about Hootsuite?

The free version of the site- you can only post up to 3 posts per day- it should be more!

What problems is Hootsuite solving and how is that benefiting you?

Being able to post on multiple social media sites at one time!

Small Business (50 or fewer emp.)
Dec 06, 2022
 Source
Overall Rating:
5.0
Rachel G. avatar
Rachel G.
Social Media And Web Developer
Share
"Love Hootsuite! Very easy to navigate and offers so much for an affordable price!"
What do you like best about Hootsuite?

I love that Hootsuite allows me to post everything with just a copy and paste and a couple of clicks. It was very easy to figure out, and it has saved me so much time each week.

What do you dislike about Hootsuite?

There is very little that I dislike about Hootsuite. There are times I get an email saying that my post failed, which can be frustrating, but those emails and errors are few and far betwee.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite allows me to post to Facebook, Instagram and Twitter without having to take the time to log into each account and post separately. It keeps things super easy and fast.