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Wati WhatsApp Marketing Software logo
Wati
Conversation-led customer engagement platform for sales, support and marketing via WhatsApp and other messaging channels.
4.6

( 215 )

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Wati Reviews: 4.6/5 — Highly Rated

Wati Overview
What is Wati?

Wati is a WhatsApp-first conversational customer engagement platform that unifies messaging, AI, automation, CRM integrations and analytics to help businesses sell, support, and market via messaging channels. The product offers official WhatsApp Business API access, a shared team inbox, no-code chatbots, AI agents/CoPilot, campaign broadcasting, e-commerce integrations (catalogs, Shopify/WooCommerce), APIs/webhooks, multi-number support, analytics, and multi-channel support (Instagram, Facebook, SMS, website chat). Wati is provided as a cloud-hosted SaaS with tiered Growth/Pro/Business plans and a 7-day free trial.

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Ask Questions about Wati
What Wati is best for?
What are the best alternatives to Wati?
What are the pros and cons of Wati?
Wati Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, Knowledge Base
Training Documentation, Videos
Languages Arabic, Chinese, English, German, Indonesian (Bahasa), Portuguese, Simplified Chinese, Spanish, Traditional Chinese
Wati Pros and Cons
Pros
  • Unified messaging across WhatsApp, Facebook, Instagram, SMS and website chat
  • Strong automation and AI agent features including no-code bot builder and CoPilot
  • Deep integrations with commerce (Shopify, WooCommerce) and CRM tools
  • Transparent tiered pricing and a 7-day free trial
  • Comprehensive APIs and webhooks for extensibility
Cons
  • Message/conversation costs per Meta plus Wati markups can increase total cost at scale
  • Some important features are gated or limited in lower tiers or trial (webhooks, user management)
  • Marketing/template restrictions for U.S. phone numbers in some cases
  • UI limitations such as no dark mode
  • Primarily WhatsApp-centric; may be less ideal for use cases requiring heavy email or voice channels
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 22, 2026
Wati WhatsApp Marketing Software logo
215 Wati Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Jan 20, 2024
 Source
Overall Rating:
5.0
RJ
Richa J.
Founder
Share
"Its the best whatsapp business API"
What do you like best about Wati?

I like the user friendliness and the way we are able to seamlessly integrate all order related information to our customers.

What do you dislike about Wati?

They need to introduce more features that helps ecommerce stores specifically.

What problems is Wati solving and how is that benefiting you?

Wati is helping our ecommerce store reduce the RTO rates and enabling us to deliver more orders succesfully by keeping customers informed.

Small Business (50 or fewer emp.)
Jan 10, 2024
 Source
Overall Rating:
5.0
SM
Shyamal M.
Manager
Share
"Best WhatsApp Business application in the market"
What do you like best about Wati?

Easy to use and friendly navigation, data are easy to down load and morover working on Wati is more like to working on cell phone. Furthermore robust support team to help in navigational challenges

What do you dislike about Wati?

Wati needs to work on recharging plan, every time we do recharge, it only when it stops woking, perhaps they should implement alert notification when charge is depleating

What problems is Wati solving and how is that benefiting you?

With customer focus in mind, it is vey crusial for making customer alert on the progress on the Order status. While WhatsApp being most active customer inreraction tools, it becomes important in creating simlified seller and consumer trust

Small Business (50 or fewer emp.)
Jan 07, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The best WhatsApp tool!"
What do you like best about Wati?

Very user friendly and easy to use and has all the features needed to handle a business whatsapp account. As the customer support agent, I was able to set it up myself and use it without any help.

What do you dislike about Wati?

Nothing by all means, no negative comments, no errors, nothing!

What problems is Wati solving and how is that benefiting you?

We are using WATI as a tool to handle customer communication when they have any inquiries / concerns / problems. We are also using it for all our marketing campaigns for new announcements as well as a tool for signup / reminders for all our events.

Small Business (50 or fewer emp.)
Jan 03, 2024
 Source
Overall Rating:
5.0
Jackie B. avatar
Jackie B.
Chief Executive Officer
Share
"Easy automation"
What do you like best about Wati?

You can respond to leads and enquiries immediately, 24/7

What do you dislike about Wati?

If the customer free-texts, the automation ends

What problems is Wati solving and how is that benefiting you?

Immediate responses, 24/7

Small Business (50 or fewer emp.)
Jan 02, 2024
 Source
Overall Rating:
5.0
MS
Mohamed S.
Marketing Specialist / Project Manager
Share
"The best chatbot service and the most user friendly"
What do you like best about Wati?

The ease of chatbot automation, User friendly UI, and the Fast customer support.

What do you dislike about Wati?

I'd Say when you assign an agent to a specified chat the agent does not get a notification of it, adding that would be a great help for us. A facebook integration would also be great.

What problems is Wati solving and how is that benefiting you?

wati has solved us a sales and support team comunication issue, and created a way for us to connect with our customers with ease.

Small Business (50 or fewer emp.)
Jan 02, 2024
 Source
Overall Rating:
5.0
AB
Amin B.
Founder
Share
"Amazing CRM Messaging Tool"
What do you like best about Wati?

Easy to use ChatBot builders and Analytics tool.

What do you dislike about Wati?

Nothing, it is difficult say or highlight

What problems is Wati solving and how is that benefiting you?

Communication about Promotion and notifications about exisiting order with customers

Mid Market (51-1000 emp.)
Oct 10, 2023
 Source
Overall Rating:
5.0
AH
Adarsh H.
Founder
Share
"User Friendly"
What do you like best about Wati?

User Friendly experience in using and managing the services and dashboard provided by WATI

What do you dislike about Wati?

I'm not sure at this point in time. As we are non profit organization, it would be great, if you can waive off or reduce the charges applied on purchasing the credits, also on the standard plan.

What problems is Wati solving and how is that benefiting you?

Donor Retention Touch points are covered using WATI, so helping the organization become self sustainable in India to fund the projects.

Mid Market (51-1000 emp.)
Oct 09, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Everything is fine except for the credit pricing"
What do you like best about Wati?

Compared to other products, it's very easy to integrate with our own products, and using these features with a simple dashboard is also very straightforward

What do you dislike about Wati?

The drag and drop menu is very small, making it difficult to scroll down and read the entire chat screen. Could you please make it larger and easier to scroll down? Additionally, the credits are quite expensive

What problems is Wati solving and how is that benefiting you?

Our main intention is to send WhatsApp messages to our technicians for scheduling services, and we are working on integrating it with our website to capture sales leads even when we are offline

Small Business (50 or fewer emp.)
Oct 09, 2023
 Source
Overall Rating:
5.0
MU
Manan U.
Founder
Share
"good"
What do you like best about Wati?

interface is best of wati ....................

What do you dislike about Wati?

difficult to intigrate abandone cart message and order confirmation message

What problems is Wati solving and how is that benefiting you?

custmer experience.....

Small Business (50 or fewer emp.)
Oct 05, 2023
 Source
Overall Rating:
5.0
Gail Logan  L. avatar
Gail Logan L.
Coaching & Training For Organisations
Share
"Easy to use and great customer service"
What do you like best about Wati?

I've had great customer service and have found it very easy to use. I'm getting an 85% open rate on my broadcast messages which is amazing! I'm now finding that I'm using WATI everyday. I am a new user and still learning how best to use it. I love the tool to customise 'click to chat' links.

What do you dislike about Wati?

I would like to see drop downs in the attributes menu and reporting in the chatbots so that I can see data on the options my clients are selecting. I would also like to see more options for time delays in the chat bots (only 10 minutes currently, would like to be able to take these up to 24 hours). And would also like to be able to send a customer back to where they are in a chat bot/sequence if I've interacted with them and the re-assigned back to the bot. Templates are difficult to get approved, but I've had great support on that and now have what I need.

What problems is Wati solving and how is that benefiting you?

Poor open rates on email, about 35% versus 85% on WhatsApp

Small Business (50 or fewer emp.)
Oct 05, 2023
 Source
Overall Rating:
5.0
SV
Sri V.
Founder
Share
"Good SaaS Product"
What do you like best about Wati?

Seamless working experience that helps in sending whatsapp messagings.

What do you dislike about Wati?

Some bugs that need to be improved. But i am sure it will be done as time goes

What problems is Wati solving and how is that benefiting you?

Its better than E-Mail and SMS Marketing

Mid Market (51-1000 emp.)
Oct 04, 2023
 Source
Overall Rating:
5.0
AV
Aadesh Kumar Jain V.
Founder
Share
"Best WhatsApp API Service Provider."
What do you like best about Wati?

1. Ease of using the Google Sheet for broadcasting messages. 2. The super user friendly APP. 3. Super rich Features 4. Excellent Customer Support 5. We were able to implement the software and start using the product from day one.

What do you dislike about Wati?

Please consider reducing pricing per message sending in broadcast mode.

What problems is Wati solving and how is that benefiting you?

Single number for 5 agents. Helping us to know the usage and response time of the agents in a single screen.

Small Business (50 or fewer emp.)
Aug 11, 2023
 Source
Overall Rating:
5.0
MS
Manoj S.
Founder
Share
"Best Option For Marketing Tooles In India Veary Helpfull in My Business"
What do you like best about Wati?

Because Wati Is Connected To the Same As Whatsapp Usear Frandaly Mathoud Wati is Graet Platform For New Startup Business

What do you dislike about Wati?

Becouse Wati Are Some Complicated For New user & Dissparing Msg In 24houres & Every Msg Charges Are Higer From Indian Market Values

What problems is Wati solving and how is that benefiting you?

somthing Yes & Future Useing Very Great platfrom

Small Business (50 or fewer emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
Prateek P. avatar
Prateek P.
Marketing Manager
Share
"My experiece with Wati Whats App Marketing"
What do you like best about Wati?

Boradcast feature and automation. Along with segmentation of messages

What do you dislike about Wati?

Little bit pricer from the market. but since its already integrated in our software we shall stick to it.

What problems is Wati solving and how is that benefiting you?

It have solved our problems related to customer communication and sending updates in an instant. The best feature of WATI is it takes less than a minute to send 2000 + messages

Mid Market (51-1000 emp.)
Jul 18, 2023
 Source
Overall Rating:
5.0
Chainika D. avatar
Chainika D.
Senior Associate Marketing
Share
"WATI is simple and effective"
What do you like best about Wati?

It is easy to use. It is a plug and play product that doesn't require much of handholding. Anyone can learn its functionality in a day. Also it is quite fast, I haven't seen a slow day with WATI.

What do you dislike about Wati?

Sometimes the templates take too much time to upload and gets rejected for absolutely no reason at all! Also for custom APIs you have to buy a higher tier plan

What problems is Wati solving and how is that benefiting you?

Wati has reduced our TAT and has also helped reaching out to clients easy. Plus it's direct integration with our CRM Kylas has made accessing conversations in one place possible.

Mid Market (51-1000 emp.)
Jul 08, 2023
 Source
Overall Rating:
5.0
SS
Suvidha S.
Customer Success Manager
Share
"Good tool to communicate with client in bulk"
What do you like best about Wati?

bulk communication to clients posting newsletters n feeds

What do you dislike about Wati?

pricing and support is too slow, there is no direct number

What problems is Wati solving and how is that benefiting you?

communicating with clients & sharing them latest updates

Small Business (50 or fewer emp.)
Jul 07, 2023
 Source
Overall Rating:
5.0
HW
Ho Tong W.
Founder
Share
"Easy to use, open to customisation"
What do you like best about Wati?

- Easy to use and deploy - Quick for staff to pick up the tool - Provide open and well-organised API documentation for custom setup - Responsive customer support and abundant learning resources

What do you dislike about Wati?

- Lack of omnichannel messenger integration (e.g. FB / IG messenger) - Some features could have been provided under basic plan (e.g. customer tagging automation)

What problems is Wati solving and how is that benefiting you?

- Handling customer enquiry through multiple agents - Promoting our latest offer to customers and prospectives - Serve reminders to customers on appointment booking

Small Business (50 or fewer emp.)
Jul 06, 2023
 Source
Overall Rating:
5.0
JC
Jaime C.
Marketing Consultant
Share
"It has been an amazing experience."
What do you like best about Wati?

We are a marketing agency and we have been using Wati for just over 1 month and it has been great. The possibility of using the official WhatsApp API and having a channel for our clients' businesses with the ease of integrating Bots quickly and easily, has allowed us to develop multiple projects and delight our clients.

What do you dislike about Wati?

We have successfully integrated the GPT 3.5 API but we would love to see Wati develop more iA integrations and functionality that will allow us to train a model and allow it to automatically handle the most frequent queries we receive, thus making an improvement to the automated responses and flows that we use today, providing a better experience to users.

What problems is Wati solving and how is that benefiting you?

Wati has allowed us to have a scalable and stable WhatsApp solution. Before we were frequently banned from WhatsApp for using non official business channels.

Small Business (50 or fewer emp.)
Jul 05, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Super quick set-up and straightforward UX"
What do you like best about Wati?

We are a venture builder who wants to launch and test things quickly, and Wati was such a great enabler. After coming across their website, setting up the account and contacting our potential users took a few clicks. Extremely quick learning curve and supportive team. The dashboard and UX are straightforward and functional. We got in touch with another provider to explore using their services as well, but they still did not set up an account for us, while we were on our 3rd subscription with Wati already. Highly highly recommended.

What do you dislike about Wati?

The pricing scheme is a bit unclear and needed some digging, especially since our user base was from more than one country. A more concise and centralized pricing document would be really helpful.

What problems is Wati solving and how is that benefiting you?

Contacting our user base in multiple countries, creating reuasble templates, setting up templates with various media and Call to Action options, clear data dashboard to track campaigns.

Small Business (50 or fewer emp.)
Jul 04, 2023
 Source
Overall Rating:
5.0
RH
Ron H.
Founder
Share
"Amazing tool for customer engagement! both for sales and operetions"
What do you like best about Wati?

Quiq automation seamless to operate with a few representatives

What do you dislike about Wati?

sometimes too slow, and the UI and design of the app and desktop needs an upgrade

What problems is Wati solving and how is that benefiting you?

Communicating with customers with automation of data

Small Business (50 or fewer emp.)
Jul 04, 2023
 Source
Overall Rating:
5.0
SS
Sanjeev S.
Founder
Share
"Wati is an excellent tool to leverage the power of whatsapp to reach customers"
What do you like best about Wati?

The ease of creating automated flows to take customer questions in whatsapp chat.

What do you dislike about Wati?

Sometimes it can be difficult to filter and track customer conversations as they run into hundreds and thousands.

What problems is Wati solving and how is that benefiting you?

Wati is allowing us to reach consumers at scale and keep them engaged about our services. This makes our team super efficient and we are able to increase sales.

Small Business (50 or fewer emp.)
Jul 03, 2023
 Source
Overall Rating:
5.0
AC
Arun C.
Founder
Share
"Conversions Sky Rocketing"
What do you like best about Wati?

WATI helps instant reach out to our clients when they require our service providing all our offers immediately on WHATS App that helps them not miss out on our messages.

What do you dislike about Wati?

As of now I have not faced any downside from WATI. Support is Great. Product is Outstanding. nothing minor to complain either.

What problems is Wati solving and how is that benefiting you?

WATI helps us send all offers available with us instantly to the client as per the Destination they are looking for. Hence no more COLD Calls or FREE quotations. Everything is available via WATI to the client

Enterprise (> 1000 emp.)
Jun 01, 2023
 Source
Overall Rating:
5.0
SS
Saumya S.
Founder
Share
"I’m senior marketing manager in LEAD School & have been using Wati since a few months"
What do you like best about Wati?

Simple drag & drop Automation. It enables you to create flow, keyword action, add buttons to the push & store the value in a sheet or CRM. The dashboard displays detailed template level report.

What do you dislike about Wati?

Actions can't be undone. Plus, there's no direct integration with CRM such as HubSpot that can be done without tech intervention.

What problems is Wati solving and how is that benefiting you?

Speed. Wati let's you make changes to the bot, automation, reporting very quick. So you don't need support's intervention when it comes to enabling a new flow in Wati.

Small Business (50 or fewer emp.)
Apr 12, 2023
 Source
Overall Rating:
5.0
MA
Mohammad A.
Founder
Share
"wati review"
What do you like best about Wati?

easy to use shows your credit in real-time easy flow builder a lot of tag options

What do you dislike about Wati?

only 5 users i can not assign for team from mobile just users

What problems is Wati solving and how is that benefiting you?

saves time and gets better customer satisfaction

Small Business (50 or fewer emp.)
Apr 11, 2023
 Source
Overall Rating:
5.0
KG
Krishna Prasad G.
Founder
Share
"WATI experience for my Business Development"
What do you like best about Wati?

Wati is helping to bring a lot of discipline to day-to-day business communications. The template futures are lovely; we can add tests and media at our convenience. We can monitor the messages by our agents and guide them to improve the sales. The integration features with CRMs are also helping well.

What do you dislike about Wati?

We can quickly send locations in regular Whatsapp, but this feature is not working well through WATI. If we can't download the expired phone numbers in excel.This would have been a good feature for doing some bulk broadcasting

What problems is Wati solving and how is that benefiting you?

We can centrally send communications from a single point to a single contact number in my business. Multiple agents can connect from a single contact number. It has improved the customer experience and quality of communications

Mid Market (51-1000 emp.)
Apr 11, 2023
 Source
Overall Rating:
5.0
AB
Aman B.
Founder
Share
"Way better than alternatives we've tried!"
What do you like best about Wati?

The UI is perfect. Very easy to understand for my team members. The docs are detailed as well. HSM templates get approved within minutes (used to take a day or two with others), and the preview is an excellent bonus. There's also validation built-in, so you don't have accidental rejections!

What do you dislike about Wati?

The flow builder - while significant - lacks some features from other flow builder apps we've used (Manychat / Landbot). Saving flows as blocks would be a welcome addition.

What problems is Wati solving and how is that benefiting you?

We've incorporated WATI notifications at major touchpoints in our sales funnel, which has increased transparency and higher satisfaction rates. We expect conversion rates to increase as well.

Small Business (50 or fewer emp.)
Apr 11, 2023
 Source
Overall Rating:
5.0
PA
Praveen A.
Founder
Share
"Excellent Platform for Whatsapp Auomation"
What do you like best about Wati?

The automation feature is seamless and very helpful. We got 1pp + applications in 2 weeks time without any efforts. Its recommended if you wish to Automate your business.

What do you dislike about Wati?

Mat be we can learn more about its broadcast features. A self training module can be added somewhere

What problems is Wati solving and how is that benefiting you?

Automation: very helpful as the FB leads are getting automatically the messages we want to show them

Small Business (50 or fewer emp.)
Apr 10, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Wati - a must have for every startup or medium business"
What do you like best about Wati?

Automation , User friendliness , Simple UI . 100% compatible with META . and most importantly the fac that it is compatible with ZOHO

What do you dislike about Wati?

no voice on desktop version cant select particular message and reply to it like on whatsapp cant send more then 100 Message on zoho crm in one shot

What problems is Wati solving and how is that benefiting you?

Complete integration with my CRM system automated Answers via my website Re-marketing thru my existing database

Small Business (50 or fewer emp.)
Apr 10, 2023
 Source
Overall Rating:
5.0
Nawaz G. avatar
Nawaz G.
Co Founder And Ceo
Share
"Seamless integration with CRM"
What do you like best about Wati?

One of the best features is integration with Zoho CRM. We are now able to automate a lot of CRM communications through WATI. All our project updates also goes through WATI now.

What do you dislike about Wati?

The major drawback is that you cannot delete messages that you have sent or edit them. Another issue is that you cannot tag and reply to a message as you can do in WhatsApp.

What problems is Wati solving and how is that benefiting you?

WATI is taking conversational support to WhatsApp. India is a young country and most of people are on WhatsApp and respond faster to WhatsApp compared to emails. Taking our customer support system to Whatsapp was a game changer for us.

Small Business (50 or fewer emp.)
Apr 10, 2023
 Source
Overall Rating:
5.0
SR
Sachin R.
Internet
Share
"The best no-code WhatsApp chatbots to automate the flow of my leads"
What do you like best about Wati?

The flow builder is the best feature that I love about WATI. It has helped me customise the user journey to the next level. It has helped me automate all the tracking and analytical purposes.

What do you dislike about Wati?

There is nothing that I can think of to dislike. But if I want to say. I wanted to say that if I was missing something, it is the lead management+team management where I can see the history of the lead and keep a note of it.

What problems is Wati solving and how is that benefiting you?

The WhatsApp payment is what Wati is solving, and it will benefit me in my line of business because it will reduce the number of steps my customer needs to complete to do a payment.