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Wati Reviews: 4.6/5 — Highly Rated
Wati is a SaaS platform for businesses to manage marketing, sales and support via messaging channels (primarily WhatsApp, plus Instagram, Facebook, RCS, SMS and TikTok). It provides a shared/team inbox, chatbots (no-code), AI agents and copilot, automation workflows, campaign broadcasting, CRM/sales-pipeline features, analytics, message templates and integrations (CRM, e-commerce, Zapier/Make), plus mobile apps for iOS and Android. Wati supports APIs and webhooks and offers add-ons such as multiple WhatsApp numbers, custom domain and a dedicated server option for higher-tier customers.
Wati is also often used as N/A of choice in APIs & Webhooks and WhatsApp Business API tech stacks.
| Company | Clare.ai Limited (Wati) |
|---|---|
| Year founded | 2020 |
| Company size | 1000+ employees |
| Headquarters | Hong Kong, Hong Kong |
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone |
| Support | Chat, Email/Help Desk, Knowledge Base |
| Training | Documentation, Videos |
| Languages | Arabic, Chinese, English, Portuguese, Spanish |
Wati Pros and Cons
- Unified platform combining messaging, marketing, sales and support
- Strong WhatsApp Business API support with AI enhancements (agents, copilot, translation)
- Broad integration library and documented APIs/webhooks
- Mobile apps for iOS and Android included
- 7-day free trial without payment details
- Pricing can be complex: message-based pricing plus add-ons and regional differences
- Some advanced features (webhooks, integrations, Instagram inbox) are locked behind higher tiers or unavailable on PAYG
- Automation trigger and chatbot session limits can be restrictive at high volumes unless upgraded
- Reported issues with support responsiveness and onboarding in some reviews
- Round-robin assignment and phone-number masking are missing or plan-limited
Compare Wati with other popular tools in the same category.
I like the user friendliness and the way we are able to seamlessly integrate all order related information to our customers.
They need to introduce more features that helps ecommerce stores specifically.
Wati is helping our ecommerce store reduce the RTO rates and enabling us to deliver more orders succesfully by keeping customers informed.
Easy to use and friendly navigation, data are easy to down load and morover working on Wati is more like to working on cell phone. Furthermore robust support team to help in navigational challenges
Wati needs to work on recharging plan, every time we do recharge, it only when it stops woking, perhaps they should implement alert notification when charge is depleating
With customer focus in mind, it is vey crusial for making customer alert on the progress on the Order status. While WhatsApp being most active customer inreraction tools, it becomes important in creating simlified seller and consumer trust
Very user friendly and easy to use and has all the features needed to handle a business whatsapp account. As the customer support agent, I was able to set it up myself and use it without any help.
Nothing by all means, no negative comments, no errors, nothing!
We are using WATI as a tool to handle customer communication when they have any inquiries / concerns / problems. We are also using it for all our marketing campaigns for new announcements as well as a tool for signup / reminders for all our events.
You can respond to leads and enquiries immediately, 24/7
If the customer free-texts, the automation ends
Immediate responses, 24/7
The ease of chatbot automation, User friendly UI, and the Fast customer support.
I'd Say when you assign an agent to a specified chat the agent does not get a notification of it, adding that would be a great help for us. A facebook integration would also be great.
wati has solved us a sales and support team comunication issue, and created a way for us to connect with our customers with ease.
Easy to use ChatBot builders and Analytics tool.
Nothing, it is difficult say or highlight
Communication about Promotion and notifications about exisiting order with customers
User Friendly experience in using and managing the services and dashboard provided by WATI
I'm not sure at this point in time. As we are non profit organization, it would be great, if you can waive off or reduce the charges applied on purchasing the credits, also on the standard plan.
Donor Retention Touch points are covered using WATI, so helping the organization become self sustainable in India to fund the projects.
Compared to other products, it's very easy to integrate with our own products, and using these features with a simple dashboard is also very straightforward
The drag and drop menu is very small, making it difficult to scroll down and read the entire chat screen. Could you please make it larger and easier to scroll down? Additionally, the credits are quite expensive
Our main intention is to send WhatsApp messages to our technicians for scheduling services, and we are working on integrating it with our website to capture sales leads even when we are offline
interface is best of wati ....................
difficult to intigrate abandone cart message and order confirmation message
custmer experience.....
I've had great customer service and have found it very easy to use. I'm getting an 85% open rate on my broadcast messages which is amazing! I'm now finding that I'm using WATI everyday. I am a new user and still learning how best to use it. I love the tool to customise 'click to chat' links.
I would like to see drop downs in the attributes menu and reporting in the chatbots so that I can see data on the options my clients are selecting. I would also like to see more options for time delays in the chat bots (only 10 minutes currently, would like to be able to take these up to 24 hours). And would also like to be able to send a customer back to where they are in a chat bot/sequence if I've interacted with them and the re-assigned back to the bot. Templates are difficult to get approved, but I've had great support on that and now have what I need.
Poor open rates on email, about 35% versus 85% on WhatsApp