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Wati WhatsApp Marketing Software logo
Wati
Conversation-led customer engagement platform for sales, support and marketing via WhatsApp and other messaging channels.
4.6

( 215 )

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Wati Reviews: 4.6/5 — Highly Rated

Wati Overview
What is Wati?

Wati is a WhatsApp-first conversational customer engagement platform that unifies messaging, AI, automation, CRM integrations and analytics to help businesses sell, support, and market via messaging channels. The product offers official WhatsApp Business API access, a shared team inbox, no-code chatbots, AI agents/CoPilot, campaign broadcasting, e-commerce integrations (catalogs, Shopify/WooCommerce), APIs/webhooks, multi-number support, analytics, and multi-channel support (Instagram, Facebook, SMS, website chat). Wati is provided as a cloud-hosted SaaS with tiered Growth/Pro/Business plans and a 7-day free trial.

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Ask Questions about Wati
What Wati is best for?
What are the best alternatives to Wati?
What are the pros and cons of Wati?
Wati Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, Knowledge Base
Training Documentation, Videos
Languages Arabic, Chinese, English, German, Indonesian (Bahasa), Portuguese, Simplified Chinese, Spanish, Traditional Chinese
Wati Pros and Cons
Pros
  • Unified messaging across WhatsApp, Facebook, Instagram, SMS and website chat
  • Strong automation and AI agent features including no-code bot builder and CoPilot
  • Deep integrations with commerce (Shopify, WooCommerce) and CRM tools
  • Transparent tiered pricing and a 7-day free trial
  • Comprehensive APIs and webhooks for extensibility
Cons
  • Message/conversation costs per Meta plus Wati markups can increase total cost at scale
  • Some important features are gated or limited in lower tiers or trial (webhooks, user management)
  • Marketing/template restrictions for U.S. phone numbers in some cases
  • UI limitations such as no dark mode
  • Primarily WhatsApp-centric; may be less ideal for use cases requiring heavy email or voice channels
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 15, 2026
Wati WhatsApp Marketing Software logo
215 Wati Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
May 13, 2021
 Source
Overall Rating:
5.0
RS
Rahul S.
C
Share
"Super Simple yet Efficient tool for WhatsApp Engagement"
What do you like best about Wati?

Among all the tools that I have seen in the market that provide Shared Team Inbox on WhatsApp take a lot of time for setup. On WATI, the setup time is just under 2 days including WhatsApp API approval. The tool is very reliable and has a ton of features that are really simple to use. They have mobile apps that our agents can use on the go without being on a computer to reply to customer queries. Overall, I have been really happy to see WATI and the progress that they've been making.

What do you dislike about Wati?

My dislike is not for WATI, but for some limitations with WhatsApp Business API. It does not support group messaging. I would love to see that.

What problems is Wati solving and how is that benefiting you?

We were providing customer support on Whatsapp app, but the app does not allow multiple agents to be logged in. With WATI's Shared Team Inbox, we could allow multiple agents to be logged in with Team Collaboration that made our job really simple. Additionally, the dashboard that allows us to track agent performance makes our job really easy and we've been able to elevate the performance of the entire team

Small Business (50 or fewer emp.)
May 07, 2021
 Source
Overall Rating:
5.0
Mark O. avatar
Mark O.
Growth Specialist
Share
"Most Recommended and User Friendly Tool for WhatsApp"
What do you like best about Wati?

I have explored so many tools for WhatsApp Customer Support and to build WhatsApp Chatbot. WATI is hands down the best I have seen till date. I am in love with the Flow Builder and I love how fast they ship features that are not only immensely useful, but also very user friendly. Their support is amazing and their training videos on YouTube are super useful. I am glad that I found WATI

What do you dislike about Wati?

Template approval takes a lot of time. I wish it happened faster, but despite that WATI has a feature to copy and re-submit templates so that rejected templates can be re-attempted.

What problems is Wati solving and how is that benefiting you?

I thought I had to rely on a developer to build a WhatsApp Chatbot and also to maintain the chatbot. With WATI, I could build the chatbot myself using the Flow Builder, and any changes required, I can do within minutes.. It's the best WhatsApp chatbot builder that I have seen.

Small Business (50 or fewer emp.)
May 06, 2021
 Source
Overall Rating:
5.0
Abheejit . avatar
Abheejit .
Founder & Executive Director
Share
"Highly Useful and Super Easy to Get Started!"
What do you like best about Wati?

As a non-profit, we wanted to reach several of our beneficiries. WATI allows us to have multiple agents to respond large influx of queries in real time. We are able to desing automated flows, provide key-word detection led flows and automate several tasks saving manual effort of our volunteers. All of this with no-coding knowledge required. The dashboard is also very intutive, and

What do you dislike about Wati?

Currently it does not allow you to export chats directly. However there is a webhook function which you can use to do that. It takes some coding experience. To edit the user permissions, you need to 'search' name, it should be available by default. Took me a while to figure that out.

What problems is Wati solving and how is that benefiting you?

We support a lot of micro entrepreneurs for helping them gain knowledge and apply to various schemes of the government. Our volunteers use this platform to connect with them from a single Whatsapp number. This reduces maintaining several whatsapp accounts, collating data and human effort. Very recently, we are using WATI to provide support in COVID Response. We built an automated bot to help suppliers provide real time information and feed this information to another frontend bot.

Small Business (50 or fewer emp.)
May 05, 2021
 Source
Overall Rating:
5.0
IE
I Fast E.
Manager
Share
"Best value for the money"
What do you like best about Wati?

low monthly fees with great product in return fast service and support occasional updates and upgrades

What do you dislike about Wati?

nothing I dislike about, I checked all other companies and found this is the best

What problems is Wati solving and how is that benefiting you?

Great and simple CRM solution that covers all we need

Small Business (50 or fewer emp.)
May 04, 2021
 Source
Overall Rating:
5.0
Michael L. avatar
Michael L.
Managing Director
Share
"Highly Effective tool"
What do you like best about Wati?

I love the Template messages & Automation tools

What do you dislike about Wati?

I wish the webhooks posted the messages sent by my team members in addition to the messages received.

What problems is Wati solving and how is that benefiting you?

Customer satisfaction is higher because communications are now scalable.

Small Business (50 or fewer emp.)
May 04, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"GREAT PLATFORM"
What do you like best about Wati?

Multi agent, flow builder, chatbot, the best support

What do you dislike about Wati?

Extra agent price, message limits, no 24/7 support

What problems is Wati solving and how is that benefiting you?

Best support for my customers

Small Business (50 or fewer emp.)
Jan 08, 2024
 Source
Overall Rating:
4.5
Yash W. avatar
Yash W.
Community Lead
Share
"Easy to use."
What do you like best about Wati?

Being able to send through a sheet itself

What do you dislike about Wati?

When templates get rejected for no reason.

What problems is Wati solving and how is that benefiting you?

Being able to easily communicate with our users.

Small Business (50 or fewer emp.)
Jan 03, 2024
 Source
Overall Rating:
4.5
MS
Martial S.
Founder
Share
"Wati is a good profossional tool to communicate with a large number of people or customers."
What do you like best about Wati?

-Send Broadcast to many people; -Using the Bot to communitate;

What do you dislike about Wati?

-Need technical skill for settings; -Monthy fee is high; -Only 24 hours of inactivity request the usage of a template massage.

What problems is Wati solving and how is that benefiting you?

-Quickly reply; -Broadcast to hundreds of people; -Plan a Periodical broadcast; -Save daba base for the future purpose ;

Small Business (50 or fewer emp.)
Dec 12, 2023
 Source
Overall Rating:
4.5
FA
Freddy A.
Ceo
Share
"Best integration with Zapier"
What do you like best about Wati?

- Integration with Zapier - Easy to integrate - Affordable

What do you dislike about Wati?

User interface can be more friendly for new users

What problems is Wati solving and how is that benefiting you?

Integration with OpenAI via Zapier

Mid Market (51-1000 emp.)
Oct 31, 2023
 Source
Overall Rating:
4.5
Anirban S. avatar
Anirban S.
Associate Growth Manager
Share
"Very robust platform for WhatsApp Business communication handling"
What do you like best about Wati?

I have been using WATI for quite some time and have always found the platform to be very reliable in terms of approving WhatsApp Business templates, scheduling campaigns and managing campaign deliveries, tracking live campaign performance data and building chatbot flows. In fact, the Chatbot Flow Builder UI of WATI is something very groundbreaking because of the ease with which I could frequently (almost every week) build extremely complex flows and make them live in a few hours. Such flows can be triggered by multiple keywords. Moreover, live agents can be directly mapped or routed within the flows, as well as externally with specific keyword triggers. The customer support team of WATI is also quite responsive with a small TAT and out tech team finds it easy to integrate their newly launched features with our internal products and thereby implement the same solutions for our end-users.

What do you dislike about Wati?

One problem I have faced with the WATI chatbot builder is the fact that we can add at the max 10 minutes of time delay between two stages in the flow. So, if we need to add a longer delay, we have to keep adding numerous delay events in series, which is a very tedious task. Secondly, WATI charges a heavy rate for multiple live agent accesses, which proves to be too expensive for long-term requirements. Moreover, in the Team Inbox panel, when a chat is marked as resolved or closed, there is no provision for adding comments or remarks for the live agent (so that the net agent handling the same client or user does not have to ask the problem or solution again).

What problems is Wati solving and how is that benefiting you?

WATI serves as the integrated platform for WhatsApp Business communication, both outbound broadcasting and inbound customer/user query resolution. Most of our chatbots for mapping customer service journeys are built on WATI. We basically use two separate accounts of WATI and both are prepaid, which we regularly recharge as per our business communication volumes and inbound message volumes.

Small Business (50 or fewer emp.)
Jul 13, 2023
 Source
Overall Rating:
4.5
DD
Diego D.
Founder
Share
"Great and cheap tool!!"
What do you like best about Wati?

The tool works fine y really helpfull when you have multiple agents. Hubspot, Zapier and Make integrations are great. The pricing is one of the best in the industry.

What do you dislike about Wati?

I would love to be able to have an internal note feature. So different agents can comunicate within the live-chat. The login process could be improve. You have to go to your personal URL. Initially could be a bit frustating going to wati.io and not finding "Login" button.

What problems is Wati solving and how is that benefiting you?

Wati is automating our comunication with leads saving time and improving convertion %. With Wati we where able to standarize the sales process. The messages are sent at the right time.

Small Business (50 or fewer emp.)
Jul 07, 2023
 Source
Overall Rating:
4.5
CQ
Catalina Q.
Founder
Share
"OPERATIVITY"
What do you like best about Wati?

Automation is key, because it allows serving the largest number of customers at the same time.

What do you dislike about Wati?

sometimes it is slow and crashes, you have to reboot to make it work. You can't make groups, in some cases when you attend companies you need to have several people in the same chat

What problems is Wati solving and how is that benefiting you?

chatbot automation

Mid Market (51-1000 emp.)
Jul 06, 2023
 Source
Overall Rating:
4.5
Vivek S. avatar
Vivek S.
Vice President Of Growth
Share
"Super easy to use and setup"
What do you like best about Wati?

ui is simple and intuitive no setup hassle good onboarding flow

What do you dislike about Wati?

no "undo" action no folder / access control for flows custom reporting is limited

What problems is Wati solving and how is that benefiting you?

managing user responses for proactive communication which was a challenge otherwise

Small Business (50 or fewer emp.)
Jul 05, 2023
 Source
Overall Rating:
4.5
SG
Sonu G.
Ceo
Share
"Smoother customer communication and automation by Non Technical person."
What do you like best about Wati?

* Integration with Google sheet is why we went for Wati; others are not up to the mark when it comes to triggering a template based upon column condition etc. * API intergration is at par. * Drag and Drop options of creating flow and sequence helps to create a funnel (just anyone can do it) * Customer data storing and recalling via variables in several scenarios and even creating dynamic values makes you a programmer even if you are not. * I find it irreplaceable after having experienced several of them.

What do you dislike about Wati?

* It doesn't provide the option to allocate chat to an agent or team while we are accessing it via phone app. This option is only available in desktop web login. * Keyword detection and accordingly auto reply/ sequence assignement/ flow assignement is not 100% accurage, you need to do some Trial and error to make it successful. * when one option out of button/ list is selected it doesn't dim out and allow user to scroll back and select again, this rattles the whole sequence and user is left keep waiting as it doesn't match the criteria for that particular step. * It may be a policy of Whatsapp but since June, our credits are not expired but we are having to spend extra money for sending transactions templates every time. even within 24 hours, we need to pay for every single template and nothing is free in 1000 message quota any more. * catalog integration could have been better.we have been trying to make it happen via meta but it just doesn't happen.

What problems is Wati solving and how is that benefiting you?

we are into ecommerce space and handling 100s of customer real time is nightmare specially when all they are asking is for tracking number or just a toll free number or something. it certainly helps to send out the information without human interaction and that reduces our >95% of workload and on top of that leaves customer satisfied. our 4.5 star rating from 1500 customers in last 2 years does have a big contribution from wati automated communication. Thank you from Kitchen Brand Store Team.

Small Business (50 or fewer emp.)
Apr 14, 2023
 Source
Overall Rating:
4.5
JG
Jaydeep G.
Founder
Share
"Great Experience"
What do you like best about Wati?

Affordable Pricing Simple Integration Helpful Docs

What do you dislike about Wati?

Looks a bit limited with respect to features. But I believe that they are adding and will make it better product for users.

What problems is Wati solving and how is that benefiting you?

Helping us to automate our communication with our customers and users effectively.

Small Business (50 or fewer emp.)
Apr 13, 2023
 Source
Overall Rating:
4.5
RZ
Rawshan Z.
Founder
Share
"Simple and Easy to use UI"
What do you like best about Wati?

User Interface, Speedy approval of templates, mobile app to stay notified about any customer response

What do you dislike about Wati?

Information hierarchy for template messages. Reason unclear for template rejections

What problems is Wati solving and how is that benefiting you?

Wati is solving our problem of making the user aware of realtime information of their order on the communication channel they frequently use

Small Business (50 or fewer emp.)
Jan 06, 2023
 Source
Overall Rating:
4.5
AV
Anton V.
General Manager
Share
"Wati WhatsApp Chatbot automation"
What do you like best about Wati?

Pricing, it is a 10th of what agencies are charging for an automated WhatsApp business service. It is quite easy to get into for someone who has never used this type of software before. I have automated our entire information system on our resort within 2 days with no development or design costs. Creating automated flows is also quite easy. Fantastic product.

What do you dislike about Wati?

Getting started in terms of business verification and understanding the process is challenging but it is possible to get around it.

What problems is Wati solving and how is that benefiting you?

All the typical questions our guests would ask either by telephone or visiting reception is now in the palm of their hands. The next step would be to integrate Shopify and take our merchandise online.

Small Business (50 or fewer emp.)
Jan 04, 2023
 Source
Overall Rating:
4.5
CC
Cesar C.
Ceo
Share
"Great tool for small business"
What do you like best about Wati?

Possibility to work with many agents and have a web and mobile app for reviewing agents' work.

What do you dislike about Wati?

The web app doesn't refresh automatically when new messages arrive.

What problems is Wati solving and how is that benefiting you?

Communication with customers to answer questions about online courses.

Small Business (50 or fewer emp.)
Jan 04, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"The tool is straight forward to setup on your own. Quick support is given when needed."
What do you like best about Wati?

I like how easy it is to create and adjust flows.

What do you dislike about Wati?

Although this is not the fault of Wati, I was saddened when the verification of numbers on WhatsApp was removed.

What problems is Wati solving and how is that benefiting you?

Our customers are avid Whatsapp users, to it has given us a platform for multiple users to reply to one whatsapp number.

Small Business (50 or fewer emp.)
Jan 04, 2023
 Source
Overall Rating:
4.5
Chia Z. avatar
Chia Z.
Sales Marketing Executive
Share
"Great software for broadcasting and customer support"
What do you like best about Wati?

Template and automated chat flow. I can integrate chat flow with my current webinar system. My customers can register to my webinar with just one click! Superb!

What do you dislike about Wati?

There are some bugs previously where you will send to a tremendous amount of customers even though you have chosen the right list. But I do not encounter this problem anymore after the updates.

What problems is Wati solving and how is that benefiting you?

Wati has made my webinar registrations, broadcasting and customer support to be an easy job. Everything is automated with Wati, truly a great application!!!!!!!!!!!!!1

Mid Market (51-1000 emp.)
Oct 09, 2022
 Source
Overall Rating:
4.5
FF
Fadli F.
Sales And Marketing Manager
Share
"Centralize message for hotel"
What do you like best about Wati?

Wati is very helpful in centralizing our communication with our customers. We are in the hotel industry, so to be able to communicate a message with several different departments is very helpful. This enable us to communicate with guests without them knowing being replied to by various persons.

What do you dislike about Wati?

The automation, we need further training to be able to enhance this feature.

What problems is Wati solving and how is that benefiting you?

Wati helps us minimize time gaps when communicating guest messages with our team. We used to forward guest messages to one another; sometimes, the message was lost in the shuffle.

Small Business (50 or fewer emp.)
Jul 05, 2022
 Source
Overall Rating:
4.5
PK
Praveen K.
Growth Hacker
Share
"Amazing tool! Helped us to scale rapidly and gave ROI of 4x in the first month itself."
What do you like best about Wati?

Super simple to use! Has all the features to scale your business on autopilot mode.

What do you dislike about Wati?

Initially, we faced some issues in getting approval for WhatsApp Business API. Then support team helped us in that process. Now recently they have made the application process much simpler.

What problems is Wati solving and how is that benefiting you?

It is very crucial for a business to follow up the drop-offs and convert them into successful leads. With wati, we are able to do this process on autopilot mode.

Mid Market (51-1000 emp.)
Jun 01, 2022
 Source
Overall Rating:
4.5
Rakesh R. avatar
Rakesh R.
Design Engineer
Share
"Best WhatsApp marketing"
What do you like best about Wati?

Wati is a best api provider for WhatsApp marketing and chat bot support. Easy to send and schedule bulk messages. Two way communication is possible through wati helps in customer engagement. Their customer service is very supportive and help to solve issues in very less time.

What do you dislike about Wati?

There is some bugs. But if we report they will help to solve as soon as possible.

What problems is Wati solving and how is that benefiting you?

Wati helps us to send bulk messages to customers for promotions. Helps our marketing team to engage with customers. Chat bot helps to answer general queries of customers instantly.

Small Business (50 or fewer emp.)
May 04, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great product and customer support"
What do you like best about Wati?

- Notification pop-up - Good UX & UI - Easy access to quick replies - Detailed analysis.

What do you dislike about Wati?

24-hour window after which chat cannot be reopened

What problems is Wati solving and how is that benefiting you?

- Easy way to interact with customers, send product links, images, review messages, payment links. - Can chat with customers on the go rather than having to call every time.

Small Business (50 or fewer emp.)
May 02, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great experience while developing but need support to give better experience to students."
What do you like best about Wati?

Chatbot & Template message through Flow.

What do you dislike about Wati?

I need to understand more on broadcast feature with sequence/follow-up message, could not able to perform

What problems is Wati solving and how is that benefiting you?

Direct engagement with potential students, openness with chatbot. Easy interaction with few keywords

Small Business (50 or fewer emp.)
May 02, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"I am impress with simplicity and UI"
What do you like best about Wati?

The Flow part of the whatsApp automation.

What do you dislike about Wati?

Facebook business verification is taking too much of time.

What problems is Wati solving and how is that benefiting you?

business automation

Small Business (50 or fewer emp.)
Apr 28, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great comms tool"
What do you like best about Wati?

Broadcasts are very easy to setup and the bot flow is easy to setup. Their mobile app is great!

What do you dislike about Wati?

The Bot isnt as smart as i'd like it to be. It misses out on certain keywords, but that's still acceptable.

What problems is Wati solving and how is that benefiting you?

Reaching out to customers in a mass manner and its much easier to have a team manage it together. Definitely more productive.

Small Business (50 or fewer emp.)
Apr 27, 2022
 Source
Overall Rating:
4.5
MM
Mehak M.
Core Team Member
Share
"Software Implementation Led to Remarkable Results"
What do you like best about Wati?

The flows and the keyword action has done wonders for us. It does not have downtime and its app is also user-friendly. The tags help us segregate the data for easy tracking for the sales team and direct integration with excel is also there.

What do you dislike about Wati?

It sometimes refreshes a lot due to which the message you type gets removed. If it could have like flags or some color coding for an easy data filter process it would be great though it has helped a lot since we started using it. Also, if possible the session time to close conversations could be increased.

What problems is Wati solving and how is that benefiting you?

1. Texting to a large number of people at once. 2. Sending reminders to valid leads 3. It's making our manual work less and increasing the efficiency of the team 4. Able to grow faster

Mid Market (51-1000 emp.)
Feb 21, 2022
 Source
Overall Rating:
4.5
Puneet T. avatar
Puneet T.
Head Of Product
Share
"Highly recommended WhatsApp Business API platform."
What do you like best about Wati?

From purchasing business API to onboarding and later integrating with in-house CRM. The whole process is smooth and easy to go. And thanks to customer support for quick and effective response every time.

What do you dislike about Wati?

Nothing as for now. Or you can say not experienced anything yet.

What problems is Wati solving and how is that benefiting you?

We wanted a faster channel of communication than any other channel that exists. Getting in touch with customers on WhatsApp is the most beneficial way to do business on a large scale.

Small Business (50 or fewer emp.)
Feb 21, 2022
 Source
Overall Rating:
4.5
Shafiq S. avatar
Shafiq S.
Business Operations Lead
Share
"Does exactly what it says on the box"
What do you like best about Wati?

WATI is easy to set up and is very honest in the service it provides; the tool itself doesn't require an IT specialist or extensive familiarity with technology to implement as part of your day-to-day workflows, but it really does its job and is true to what it says on its website. The service is really great; I received customer assistance and guidance throughout the set-up stage, and they have a detailed knowledge base and articles that guide first-time users in understanding the tool better. No developers are needed, and it fits just nicely within our no-code tech environment. After doing extensive reading and research on various WhatsApp tools available to us in the market, we've identified that its usage is definitely useful/helpful for a small-to-medium-sized business like ours, especially since most of our clients communicate to our team regularly via WhatsApp. Every other tool in the market requires integration with Twilio (which would be an added cost or an added layer of registration), or offers unnecessary omnichannel features, which is not needed for us as we wanted to immediately (and seamlessly) address the high volume of messages coming through to us on WhatsApp specifically. The option to store quick replies, templates, files in conversations, design dialogue flows, automation/triggers as well as chatbots are very, very helpful! The team regularly sends updates to its clients regarding the roadmap and changes made to the app, and proactively take feedback which is very refreshing for end-users.

What do you dislike about Wati?

There are a few shortcomings or limitations to the tool such as its UI/UX design (in comparison with other tools), inability to delete messages that were sent (like you would in the regular WhatsApp) or set certain messages to 'unread' for specific messages that were read. The tagging and contact custom parameters feature is also confusing and perhaps not its strongest feature, and the search bar is buggy and not fluid/intuitive. I am confident that these issues can be ironed out in the future. As a user, I'm looking forward to further improvements to be made on the desktop version as well as the phone app. It is certainly a very viable option if you are looking to have a shared team inbox for WhatsApp.

What problems is Wati solving and how is that benefiting you?

The search bar is buggy and perhaps not as responsive, and when the filter option is turned on, there are no visual cues to indicate that some messages are being hidden. No developers are needed, and it fits just nicely within our no-code tech environment. This is quickly becoming an integral piece to our tech stack as a tech-enabled boutique recruitment agency.