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Wati N/A logo
Wati
The AI-Powered Customer Engagement Platform built for Revenue Growth
4.6

( 215 )

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Wati Reviews: 4.6/5 — Highly Rated

Wati Overview
What is Wati?

Wati is a SaaS platform for businesses to manage marketing, sales and support via messaging channels (primarily WhatsApp, plus Instagram, Facebook, RCS, SMS and TikTok). It provides a shared/team inbox, chatbots (no-code), AI agents and copilot, automation workflows, campaign broadcasting, CRM/sales-pipeline features, analytics, message templates and integrations (CRM, e-commerce, Zapier/Make), plus mobile apps for iOS and Android. Wati supports APIs and webhooks and offers add-ons such as multiple WhatsApp numbers, custom domain and a dedicated server option for higher-tier customers.


Wati is also often used as N/A of choice in APIs & Webhooks and WhatsApp Business API tech stacks.

Company Clare.ai Limited (Wati)
Year founded 2020
Company size 1000+ employees
Headquarters Hong Kong, Hong Kong
Wati Categories on Findstack
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Ask Questions about Wati
What Wati is best for?
How does Wati compare to Sage Intacct?
What are the pros and cons of Wati?
Wati Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone
Support Chat, Email/Help Desk, Knowledge Base
Training Documentation, Videos
Languages Arabic, Chinese, English, Portuguese, Spanish
Wati Pros and Cons
Pros
  • Unified platform combining messaging, marketing, sales and support
  • Strong WhatsApp Business API support with AI enhancements (agents, copilot, translation)
  • Broad integration library and documented APIs/webhooks
  • Mobile apps for iOS and Android included
  • 7-day free trial without payment details
Cons
  • Pricing can be complex: message-based pricing plus add-ons and regional differences
  • Some advanced features (webhooks, integrations, Instagram inbox) are locked behind higher tiers or unavailable on PAYG
  • Automation trigger and chatbot session limits can be restrictive at high volumes unless upgraded
  • Reported issues with support responsiveness and onboarding in some reviews
  • Round-robin assignment and phone-number masking are missing or plan-limited
Wati Features
2-Factor Authentication / Security Features
A/B testing / variant designs / mockup variation
AI / automated transcription / summarization
AI support / AI agents / translation
AI-powered Guidance / Assistance
API / Developer Access
API / Refresh from external data
API / integrations / SSO / SCIM
API / integrations with third-party tools
API Access
API access (for automation)
API access / developer integration
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 25, 2026
Wati N/A logo
215 Wati Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Jan 20, 2024
 Source
Overall Rating:
5.0
RJ
Richa J.
Founder
Share
"Its the best whatsapp business API"
What do you like best about Wati?

I like the user friendliness and the way we are able to seamlessly integrate all order related information to our customers.

What do you dislike about Wati?

They need to introduce more features that helps ecommerce stores specifically.

What problems is Wati solving and how is that benefiting you?

Wati is helping our ecommerce store reduce the RTO rates and enabling us to deliver more orders succesfully by keeping customers informed.

Small Business (50 or fewer emp.)
Jan 10, 2024
 Source
Overall Rating:
5.0
SM
Shyamal M.
Manager
Share
"Best WhatsApp Business application in the market"
What do you like best about Wati?

Easy to use and friendly navigation, data are easy to down load and morover working on Wati is more like to working on cell phone. Furthermore robust support team to help in navigational challenges

What do you dislike about Wati?

Wati needs to work on recharging plan, every time we do recharge, it only when it stops woking, perhaps they should implement alert notification when charge is depleating

What problems is Wati solving and how is that benefiting you?

With customer focus in mind, it is vey crusial for making customer alert on the progress on the Order status. While WhatsApp being most active customer inreraction tools, it becomes important in creating simlified seller and consumer trust

Small Business (50 or fewer emp.)
Jan 07, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The best WhatsApp tool!"
What do you like best about Wati?

Very user friendly and easy to use and has all the features needed to handle a business whatsapp account. As the customer support agent, I was able to set it up myself and use it without any help.

What do you dislike about Wati?

Nothing by all means, no negative comments, no errors, nothing!

What problems is Wati solving and how is that benefiting you?

We are using WATI as a tool to handle customer communication when they have any inquiries / concerns / problems. We are also using it for all our marketing campaigns for new announcements as well as a tool for signup / reminders for all our events.

Small Business (50 or fewer emp.)
Jan 03, 2024
 Source
Overall Rating:
5.0
Jackie B. avatar
Jackie B.
Chief Executive Officer
Share
"Easy automation"
What do you like best about Wati?

You can respond to leads and enquiries immediately, 24/7

What do you dislike about Wati?

If the customer free-texts, the automation ends

What problems is Wati solving and how is that benefiting you?

Immediate responses, 24/7

Small Business (50 or fewer emp.)
Jan 02, 2024
 Source
Overall Rating:
5.0
MS
Mohamed S.
Marketing Specialist / Project Manager
Share
"The best chatbot service and the most user friendly"
What do you like best about Wati?

The ease of chatbot automation, User friendly UI, and the Fast customer support.

What do you dislike about Wati?

I'd Say when you assign an agent to a specified chat the agent does not get a notification of it, adding that would be a great help for us. A facebook integration would also be great.

What problems is Wati solving and how is that benefiting you?

wati has solved us a sales and support team comunication issue, and created a way for us to connect with our customers with ease.

Small Business (50 or fewer emp.)
Jan 02, 2024
 Source
Overall Rating:
5.0
AB
Amin B.
Founder
Share
"Amazing CRM Messaging Tool"
What do you like best about Wati?

Easy to use ChatBot builders and Analytics tool.

What do you dislike about Wati?

Nothing, it is difficult say or highlight

What problems is Wati solving and how is that benefiting you?

Communication about Promotion and notifications about exisiting order with customers

Mid Market (51-1000 emp.)
Oct 10, 2023
 Source
Overall Rating:
5.0
AH
Adarsh H.
Founder
Share
"User Friendly"
What do you like best about Wati?

User Friendly experience in using and managing the services and dashboard provided by WATI

What do you dislike about Wati?

I'm not sure at this point in time. As we are non profit organization, it would be great, if you can waive off or reduce the charges applied on purchasing the credits, also on the standard plan.

What problems is Wati solving and how is that benefiting you?

Donor Retention Touch points are covered using WATI, so helping the organization become self sustainable in India to fund the projects.

Mid Market (51-1000 emp.)
Oct 09, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Everything is fine except for the credit pricing"
What do you like best about Wati?

Compared to other products, it's very easy to integrate with our own products, and using these features with a simple dashboard is also very straightforward

What do you dislike about Wati?

The drag and drop menu is very small, making it difficult to scroll down and read the entire chat screen. Could you please make it larger and easier to scroll down? Additionally, the credits are quite expensive

What problems is Wati solving and how is that benefiting you?

Our main intention is to send WhatsApp messages to our technicians for scheduling services, and we are working on integrating it with our website to capture sales leads even when we are offline

Small Business (50 or fewer emp.)
Oct 09, 2023
 Source
Overall Rating:
5.0
MU
Manan U.
Founder
Share
"good"
What do you like best about Wati?

interface is best of wati ....................

What do you dislike about Wati?

difficult to intigrate abandone cart message and order confirmation message

What problems is Wati solving and how is that benefiting you?

custmer experience.....

Small Business (50 or fewer emp.)
Oct 05, 2023
 Source
Overall Rating:
5.0
Gail Logan  L. avatar
Gail Logan L.
Coaching & Training For Organisations
Share
"Easy to use and great customer service"
What do you like best about Wati?

I've had great customer service and have found it very easy to use. I'm getting an 85% open rate on my broadcast messages which is amazing! I'm now finding that I'm using WATI everyday. I am a new user and still learning how best to use it. I love the tool to customise 'click to chat' links.

What do you dislike about Wati?

I would like to see drop downs in the attributes menu and reporting in the chatbots so that I can see data on the options my clients are selecting. I would also like to see more options for time delays in the chat bots (only 10 minutes currently, would like to be able to take these up to 24 hours). And would also like to be able to send a customer back to where they are in a chat bot/sequence if I've interacted with them and the re-assigned back to the bot. Templates are difficult to get approved, but I've had great support on that and now have what I need.

What problems is Wati solving and how is that benefiting you?

Poor open rates on email, about 35% versus 85% on WhatsApp