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Wati Reviews: 4.6/5 — Highly Rated
Wati is a SaaS platform for businesses to manage marketing, sales and support via messaging channels (primarily WhatsApp, plus Instagram, Facebook, RCS, SMS and TikTok). It provides a shared/team inbox, chatbots (no-code), AI agents and copilot, automation workflows, campaign broadcasting, CRM/sales-pipeline features, analytics, message templates and integrations (CRM, e-commerce, Zapier/Make), plus mobile apps for iOS and Android. Wati supports APIs and webhooks and offers add-ons such as multiple WhatsApp numbers, custom domain and a dedicated server option for higher-tier customers.
Wati is also often used as N/A of choice in APIs & Webhooks and WhatsApp Business API tech stacks.
| Company | Clare.ai Limited (Wati) |
|---|---|
| Year founded | 2020 |
| Company size | 1000+ employees |
| Headquarters | Hong Kong, Hong Kong |
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone |
| Support | Chat, Email/Help Desk, Knowledge Base |
| Training | Documentation, Videos |
| Languages | Arabic, Chinese, English, Portuguese, Spanish |
Wati Pros and Cons
- Unified platform combining messaging, marketing, sales and support
- Strong WhatsApp Business API support with AI enhancements (agents, copilot, translation)
- Broad integration library and documented APIs/webhooks
- Mobile apps for iOS and Android included
- 7-day free trial without payment details
- Pricing can be complex: message-based pricing plus add-ons and regional differences
- Some advanced features (webhooks, integrations, Instagram inbox) are locked behind higher tiers or unavailable on PAYG
- Automation trigger and chatbot session limits can be restrictive at high volumes unless upgraded
- Reported issues with support responsiveness and onboarding in some reviews
- Round-robin assignment and phone-number masking are missing or plan-limited
Compare Wati with other popular tools in the same category.
Seamless working experience that helps in sending whatsapp messagings.
Some bugs that need to be improved. But i am sure it will be done as time goes
Its better than E-Mail and SMS Marketing
1. Ease of using the Google Sheet for broadcasting messages. 2. The super user friendly APP. 3. Super rich Features 4. Excellent Customer Support 5. We were able to implement the software and start using the product from day one.
Please consider reducing pricing per message sending in broadcast mode.
Single number for 5 agents. Helping us to know the usage and response time of the agents in a single screen.
Because Wati Is Connected To the Same As Whatsapp Usear Frandaly Mathoud Wati is Graet Platform For New Startup Business
Becouse Wati Are Some Complicated For New user & Dissparing Msg In 24houres & Every Msg Charges Are Higer From Indian Market Values
somthing Yes & Future Useing Very Great platfrom
Boradcast feature and automation. Along with segmentation of messages
Little bit pricer from the market. but since its already integrated in our software we shall stick to it.
It have solved our problems related to customer communication and sending updates in an instant. The best feature of WATI is it takes less than a minute to send 2000 + messages
It is easy to use. It is a plug and play product that doesn't require much of handholding. Anyone can learn its functionality in a day. Also it is quite fast, I haven't seen a slow day with WATI.
Sometimes the templates take too much time to upload and gets rejected for absolutely no reason at all! Also for custom APIs you have to buy a higher tier plan
Wati has reduced our TAT and has also helped reaching out to clients easy. Plus it's direct integration with our CRM Kylas has made accessing conversations in one place possible.
bulk communication to clients posting newsletters n feeds
pricing and support is too slow, there is no direct number
communicating with clients & sharing them latest updates
- Easy to use and deploy - Quick for staff to pick up the tool - Provide open and well-organised API documentation for custom setup - Responsive customer support and abundant learning resources
- Lack of omnichannel messenger integration (e.g. FB / IG messenger) - Some features could have been provided under basic plan (e.g. customer tagging automation)
- Handling customer enquiry through multiple agents - Promoting our latest offer to customers and prospectives - Serve reminders to customers on appointment booking
We are a marketing agency and we have been using Wati for just over 1 month and it has been great. The possibility of using the official WhatsApp API and having a channel for our clients' businesses with the ease of integrating Bots quickly and easily, has allowed us to develop multiple projects and delight our clients.
We have successfully integrated the GPT 3.5 API but we would love to see Wati develop more iA integrations and functionality that will allow us to train a model and allow it to automatically handle the most frequent queries we receive, thus making an improvement to the automated responses and flows that we use today, providing a better experience to users.
Wati has allowed us to have a scalable and stable WhatsApp solution. Before we were frequently banned from WhatsApp for using non official business channels.
We are a venture builder who wants to launch and test things quickly, and Wati was such a great enabler. After coming across their website, setting up the account and contacting our potential users took a few clicks. Extremely quick learning curve and supportive team. The dashboard and UX are straightforward and functional. We got in touch with another provider to explore using their services as well, but they still did not set up an account for us, while we were on our 3rd subscription with Wati already. Highly highly recommended.
The pricing scheme is a bit unclear and needed some digging, especially since our user base was from more than one country. A more concise and centralized pricing document would be really helpful.
Contacting our user base in multiple countries, creating reuasble templates, setting up templates with various media and Call to Action options, clear data dashboard to track campaigns.
Quiq automation seamless to operate with a few representatives
sometimes too slow, and the UI and design of the app and desktop needs an upgrade
Communicating with customers with automation of data