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CallRail Inbound Call Tracking Software logo
CallRail
Make every conversation count.
4.6
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CallRail Reviews: 4.6/5 — Highly Rated

CallRail Overview
What is CallRail?

CallRail provides a platform to track calls, texts, and forms; attribute them back to marketing sources; transcribe and analyze conversations; route leads; and use AI-powered tools to capture and qualify leads — including an AI voice answering assistant (Voice Assist). It offers dynamic number insertion, call recording and transcription, conversation intelligence (summaries, sentiment, trend reports), form tracking and attribution, automation rules, and broad integrations with CRMs and ad/analytics platforms. Plans are billed per account with usage-based overages for minutes, numbers, and transcription; a 14-day free trial is available.

Company CallRail, Inc.
Year founded 2011
Company size 201-500 employees
Headquarters Atlanta, Georgia, USA
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Ask Questions about CallRail
What CallRail is best for?
What are the best alternatives to CallRail?
What are the pros and cons of CallRail?
CallRail Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone
Support Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages Chinese, Dutch, English, Finnish, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Turkish, Ukrainian, Vietnamese
CallRail Pros and Cons
Pros
  • Rich attribution connecting campaigns, calls, texts and forms with dynamic number insertion.
  • Powerful analytics and conversation intelligence (summaries, sentiment, trend reports).
  • Broad integration ecosystem with CRMs, ad platforms and analytics tools.
  • AI tools (Voice Assist, summaries, sentiment) reduce manual workload.
  • Multilingual transcription supporting many languages.
Cons
  • Additional usage (minutes, numbers, transcription) can accumulate rapidly and make budgeting unpredictable.
  • Full AI / intelligence suite and advanced reporting are only in higher-tier plans.
  • Omnichannel beyond calls, texts and forms is limited; chat/social messaging is not a central capability.
  • HIPAA-compliant accounts have limitations (e.g., multilingual transcription unavailable under HIPAA).
  • Not open-source and no on-premise/self-host option; limited advanced contact-center features compared with some competitors.
CallRail Features
Advanced Call Center Features (queue whisper, barge, etc.)
Agent Performance Analytics
AI-powered Voice Assistant / 24/7 answering (Voice Assist)
API Access
API Integration
Automated Call Distribution
Automation Rules / Alerts
Call Analytics
Caller ID
Call Forwarding
Call Queuing
Call Recording
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 21, 2026
CallRail Inbound Call Tracking Software logo
1,364 CallRail Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
Dec 28, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Its very nice to see the analytics and stats"
What do you like best about CallRail?

Stats were realtime i really liked those

What do you dislike about CallRail?

some details I still need more in details at times some info we dont get.

What problems is CallRail solving and how is that benefiting you?

I get real time whose who called us and those whom we missed thier callss and thus we get better leads

Small Business (50 or fewer emp.)
Nov 21, 2023
 Source
Overall Rating:
5.0
TJ
Trevor J.
Founder
Share
"CallRail will provide data insights into your marketing for better decision making."
What do you like best about CallRail?

Ease of use and intuitive self-service platform. Reasonable fees and no long term commitments. Easy integration into popular website platforms, such as WordPress.

What do you dislike about CallRail?

Inability to track attribution based upon overlay chat widgets that are becoming mainstream communication tools for websites.

What problems is CallRail solving and how is that benefiting you?

Understanding lead attribution for both digital and traditional forms of advertising. In addition, having a centralized place where you can audit leads improve data accuracy when trying to work alongisde customer service and sales departments.

Small Business (50 or fewer emp.)
Nov 21, 2023
 Source
Overall Rating:
5.0
DH
Dan H.
Founder
Share
"Great product and support"
What do you like best about CallRail?

I manage about 50 clients for my marketing agency. Callrail makes my company look like experts to our clients and gives us powerful and insighful data to share.

What do you dislike about CallRail?

I cannot think of anything right now. The product is great and service is awesome.

What problems is CallRail solving and how is that benefiting you?

Helps us attribute calls our clients are receiving to website marketing and other efforts we are making. Helps us prove the ROI of the campaigns we run.

Small Business (50 or fewer emp.)
Nov 14, 2023
 Source
Overall Rating:
5.0
RN
Ryan N.
Chief Operations Office
Share
"Indispensable Service for a Marketing Agency"
What do you like best about CallRail?

Form and call attribution are my favorite features. It makes it so easy to talk about ROI with customers.

What do you dislike about CallRail?

I wish it was possible to set up notifications for events- like if a particular account is experiencing low call volume.

What problems is CallRail solving and how is that benefiting you?

It's made it much easier for us to prove value to our clients in lead generation campaigns.

Small Business (50 or fewer emp.)
Nov 14, 2023
 Source
Overall Rating:
5.0
ES
Emily S.
Founder
Share
"Easy and Great Platform"
What do you like best about CallRail?

I like that we can track and record calls for our clients. It is also a very valuable reporting tool.

What do you dislike about CallRail?

The interface of the platform is not the best designed for users and straight forard.

What problems is CallRail solving and how is that benefiting you?

It allows us to track calls and report on them that we would not be able to do elsewhere

Small Business (50 or fewer emp.)
Nov 14, 2023
 Source
Overall Rating:
5.0
AB
Aaron B.
Founder
Share
"Callrail helped me accurately track calls and make data-driven decisions that increases ROI"
What do you like best about CallRail?

I like the amount of data callrail gives us as well as the intergrations with multiple platform like Google ads. Its also easy to get clients to use it and leave feedback on the calls. My business would not be where it is without it. Customer support is always helpful and fast to respond as well. Ive been using it for 3 years now and will continue to do so

What do you dislike about CallRail?

Alot of the extra features are a bit pricey and it can add up, but the cost is worth it for what you get back in terms of data

What problems is CallRail solving and how is that benefiting you?

Knowing what works in terms keywords that generate calls and also understanding and showing clients the quality of the leads

Mid Market (51-1000 emp.)
Nov 14, 2023
 Source
Overall Rating:
5.0
CN
Cody N.
Marketing Operations Manager
Share
"Great solution for your calling leads"
What do you like best about CallRail?

I love how easy it is to setup or change a workflow to make sure your call get to the right people.

What do you dislike about CallRail?

I wish there was a mobile management app. Sometimes when I'm out issues may come up and your fill-in might not be able to fix the issues. If I'm not near a computer, it's hard to fix in a mobile browser.

What problems is CallRail solving and how is that benefiting you?

Callrail helps us manage call-in leads from our website and routes them appropriately.

Small Business (50 or fewer emp.)
Nov 14, 2023
 Source
Overall Rating:
5.0
Geoff C. avatar
Geoff C.
President (909) 800 5616
Share
"CallRail Helps Grow My Business"
What do you like best about CallRail?

It allows me to rotate different phone numbers for the business. I also know in advance when someone is contacting me from website.

What do you dislike about CallRail?

I do not have any current downsides to CallRail. They are used to track my incoming calls and know how customers are reaching my business.

What problems is CallRail solving and how is that benefiting you?

It is stabilizing my inbound calls and helping me track where they are coming from.

Small Business (50 or fewer emp.)
Nov 14, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy easy easy"
What do you like best about CallRail?

Reliable and very easy to use and implement

What do you dislike about CallRail?

1 set price. I think it should be less expensive if you have 1 number and do not subscrive to any other services

What problems is CallRail solving and how is that benefiting you?

Intenet based so I don;t have to purchase expensive equipment

Small Business (50 or fewer emp.)
Nov 14, 2023
 Source
Overall Rating:
5.0
CA
Cheryl A.
Founder
Share
"CallRail helps to see where your leads are coming from."
What do you like best about CallRail?

CallRail helps us identify where our inbound call leads are coming from. Whether they are organic call or from paid search.

What do you dislike about CallRail?

We have not had an issue with CallRail yet.

What problems is CallRail solving and how is that benefiting you?

It is helping us identify where we are spending our money in online advertising and helps us to adjust when necessary.

Small Business (50 or fewer emp.)
Nov 14, 2023
 Source
Overall Rating:
5.0
TF
Tom F.
Founder
Share
"Knowledge is power"
What do you like best about CallRail?

Knowing what is going on and being able to share the results with my clients

What do you dislike about CallRail?

paying the bill and sifting through the non prospect calls

What problems is CallRail solving and how is that benefiting you?

Data for clients

Mid Market (51-1000 emp.)
Nov 14, 2023
 Source
Overall Rating:
5.0
Tim Z. avatar
Tim Z.
Marketing Director
Share
"Great source for tracking multiple numbers"
What do you like best about CallRail?

The ability to have multiple numbers and gather analytics on them

What do you dislike about CallRail?

Price per line is a little bit higher than preferred.

What problems is CallRail solving and how is that benefiting you?

Tracking lead capture per lead source

Small Business (50 or fewer emp.)
Nov 14, 2023
 Source
Overall Rating:
5.0
DR
Destiny R.
Founder
Share
"Account Manager"
What do you like best about CallRail?

How easy it is to navigate, and how I'm able to understand where the leads were generated from effortlessly.

What do you dislike about CallRail?

The loading time can be tedious in moments.

What problems is CallRail solving and how is that benefiting you?

I am able to calculate what strategies are working and attribute our success to specific areas of our efforts. This helps us granularly identify how we move forward with our strategies.

Small Business (50 or fewer emp.)
Nov 14, 2023
 Source
Overall Rating:
5.0
KW
Kate W.
Founder
Share
"CallRail helps us review and track our calls to ensure the our intake is functioning optimally."
What do you like best about CallRail?

With CallRail, I can listen to a recoding of every call that comes in and see its source with tracking numbers. CallRail customer service was very helpful in getting our tracking numbers set up and also using their local phone number feature. I have used their help articles, chat, and customer service phone feature and each one helped me when I needed it.

What do you dislike about CallRail?

The CallRail call flows do not work well with our phone service, RingCentral, due to the automated answering nature of RingCentral.

What problems is CallRail solving and how is that benefiting you?

Tracking our calls

Small Business (50 or fewer emp.)
Nov 14, 2023
 Source
Overall Rating:
5.0
JS
Josh S.
Founder
Share
"PPC Manager"
What do you like best about CallRail?

Tracking leads by seeing the form fills either from paid or organic traffic

What do you dislike about CallRail?

Forms tracked could be the result of successful form fills or unsuccessful attempts to submit a form

What problems is CallRail solving and how is that benefiting you?

Not sure

Small Business (50 or fewer emp.)
Oct 10, 2023
 Source
Overall Rating:
5.0
Brett Torrey H. avatar
Brett Torrey H.
Marketing Manager And Content Development
Share
"Callrail works really well."
What do you like best about CallRail?

So many things: the ease of use, the ability to monitor numbers, integration with Hubspot. We really like the fact that we can track customer contact and review the interaction with the CSR team. We've used it to help our team improve their communication skills. It's also a great way to manage numbers on Google ads, landing pages, and other forms of advertising. If you use print ads or mailers, Callrail can help you to better monitor lead interaction. It's another layer of information that is so helpful to marketing teams. Managing team member accounts is a breeze, too.

What do you dislike about CallRail?

Would like to see a more robust homepage setup with less reliance on the side menu options. Would make the application a little easier to use. The option to use dark mode would be great and well as the ability to increase/decrease font size.

What problems is CallRail solving and how is that benefiting you?

Keeping track of how customers interact with our ad campaigns across multiple platforms. We also use it to assess and monitor the customer service skills of our CSR team.

Small Business (50 or fewer emp.)
Aug 23, 2023
 Source
Overall Rating:
5.0
SS
Stephanie S.
Founder
Share
"Great call tracking!"
What do you like best about CallRail?

How easy it is to set up a new number, and how well it tracks the incoming calls.

What do you dislike about CallRail?

I find it hard to figure out how to reply to text messages in call rail.

What problems is CallRail solving and how is that benefiting you?

It allows us to see who calls and what mailing or website they're calling from.

Small Business (50 or fewer emp.)
Aug 21, 2023
 Source
Overall Rating:
5.0
AF
Adrien F.
Designer
Share
"We ❤️ CallRail"
What do you like best about CallRail?

It's definitely the robust analytics and insightful data it provides. 📊🔍 The way it empowers businesses with actionable insights is truly impressive. 💡🚀

What do you dislike about CallRail?

While CallRail has many strengths, one aspect that might leave room for improvement is its pricing structure, which could be a bit more flexible for businesses of varying sizes. 💰🏢 Of course, it's always good to consider different perspectives! 👌😊

What problems is CallRail solving and how is that benefiting you?

CallRail addresses various issues by streamlining call tracking, enhancing customer engagement analysis, and optimizing marketing strategies. 📊📞 This benefits by providing actionable insights to improve our campaigns, refine communication, and boost overall business performance. 🚀🌟

Small Business (50 or fewer emp.)
Aug 16, 2023
 Source
Overall Rating:
5.0
AC
Arjun C.
Director
Share
"Accurate tracking of calls"
What do you like best about CallRail?

Portal is very user friendly n make us keep using

What do you dislike about CallRail?

At times calls have been missed to track. Lastly it's too expensive

What problems is CallRail solving and how is that benefiting you?

To retain clients from marketing

Small Business (50 or fewer emp.)
Aug 15, 2023
 Source
Overall Rating:
5.0
HA
Heather A.
Founder
Share
"Simple, Effective and Affordable Call Tracking Service"
What do you like best about CallRail?

We switched to Call Rail from a different service provider. Call rail is simple for small businesses and can be scaled for larger organizations. It's easy to navigate and provides a ton of data to tie calls back to a source. You can also set up several different tools to monitor call quality, topics, etc.

What do you dislike about CallRail?

The only difference / gap in coverage with call rail was the lack of "whisper" technology. Due to how the dynamic rotation works, you cannot configure a call identifier at the beginner. The solution is there post-call emails which serve the same purpose and solve the issue.

What problems is CallRail solving and how is that benefiting you?

Call Rail allows a business or agency to easily identify the source of a phone call. If you are running any sort of advertising or have invested in any marketing at all call tracking is critical to understanding what is driving calls and ultimately sales.

Small Business (50 or fewer emp.)
Aug 15, 2023
 Source
Overall Rating:
5.0
AJ
Alyssa J.
Founder
Share
"Great tool for the marketing department!"
What do you like best about CallRail?

It's an all-inclusive solution for tracking meaningful data points as it relates to our marketing strategy and evaluation.

What do you dislike about CallRail?

I think it would benefit from a better reporting dashboard. I typically have to export CSV files to get all the data I need, and other platforms show what I'm looking for on the home dashboard.

What problems is CallRail solving and how is that benefiting you?

It's helping us understand where leads REALLY come from, showing us the path users take to get to the point of contacting our office for services. When you have someone on the phone and ask how they found us, the most common response is "the internet." CallRail allows us to dig deeper into inbound calls and see what that actually means.

Small Business (50 or fewer emp.)
Aug 15, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Love CallRail and have for years!"
What do you like best about CallRail?

CallRail allows us to track all marketing channels and keeps historical data.

What do you dislike about CallRail?

I dislike the a la carte pricing of CallRail - some features should just be included.

What problems is CallRail solving and how is that benefiting you?

CallRail allows us to track our marketing channels easily and effectively.

Small Business (50 or fewer emp.)
Aug 15, 2023
 Source
Overall Rating:
5.0
PC
Paul C.
Managing Partner
Share
"Great for call tracking"
What do you like best about CallRail?

CallRail allows you to issue specific phone numbers for your campaigns so you can track where your customers see you.

What do you dislike about CallRail?

Integration with other software such as Litify does not give you 100% data transfer.also requires an integration program like zapier.

What problems is CallRail solving and how is that benefiting you?

It enables us to track google pcc and similar campaigns to see what is working and what is a waste of resources.

Small Business (50 or fewer emp.)
Aug 15, 2023
 Source
Overall Rating:
5.0
TQ
Tiffany Q.
Manager
Share
"CallRail is necessary for any business!"
What do you like best about CallRail?

Callrail removes all of the mystery about your incoming calls and texts. It tells you everything you need to know about the potential client including what they searched to find you so you can adjust your ad spend.

What do you dislike about CallRail?

It is pricey but I think the price is justified. It's not really a dislike though.

What problems is CallRail solving and how is that benefiting you?

Tracking where our clients are find us.

Small Business (50 or fewer emp.)
Aug 15, 2023
 Source
Overall Rating:
5.0
BP
Bhuvan P.
Founder
Share
"Great service and great customer support"
What do you like best about CallRail?

the immediate support and constat reporting

What do you dislike about CallRail?

would like to see more features in the campain database portal

What problems is CallRail solving and how is that benefiting you?

We are able to track wth marketing effort brings in the most leads by using callrail on the landing pages

Small Business (50 or fewer emp.)
Aug 15, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great for lead tracking"
What do you like best about CallRail?

Recorded calls, calm back function and the availability to track leads and notes.

What do you dislike about CallRail?

Nothing yet. It seems to be working great.

What problems is CallRail solving and how is that benefiting you?

Helps me record all calls for security and also allows me to track my leads for marketing.

Small Business (50 or fewer emp.)
Aug 15, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Experience"
What do you like best about CallRail?

Trackability of calls on all marketing platforms

What do you dislike about CallRail?

Nothing comes to mind. Your require minimum characters

What problems is CallRail solving and how is that benefiting you?

Not being able to track where leads have been coming from

Small Business (50 or fewer emp.)
Aug 15, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great phone tracking service"
What do you like best about CallRail?

Seamless integrations into a variety of platforms

What do you dislike about CallRail?

You can't two way text when somebody messages a tracking number.

What problems is CallRail solving and how is that benefiting you?

Tracking conversions and giving our clients full pictures of their advertising avenues.

Small Business (50 or fewer emp.)
Aug 15, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Wonderful Service"
What do you like best about CallRail?

Great service, the ability to see and hear recorded calls it the best features.

What do you dislike about CallRail?

I don't have much that I dislike about callrail.

What problems is CallRail solving and how is that benefiting you?

Keeps track of our calls, especially after hours.

Small Business (50 or fewer emp.)
Aug 15, 2023
 Source
Overall Rating:
5.0
TG
Taylor G.
Client Services Coordinator
Share
"Great reliable service, a gamechanger for tracking leads"
What do you like best about CallRail?

I love how easy it is to create new numbers to track specific marketing campaigns and how easily CallRail integrates into multiple different CRM's against many industries.

What do you dislike about CallRail?

I don't think I have any specific downsides with CallRail! It's been the most reliable tool we use in my workspace in terms of tracking data. Maybe the interface could use some work especially when it comes to attempting to look at specific sources. It can be a little difficult to select options for a custom view.

What problems is CallRail solving and how is that benefiting you?

The main problem CallRail solves with our business is accurately tracking leads and marketing campaign data through integrations with Lawmatics and HubSpot. It helps us identify where every client is coming from and has been a major asset to help calculate an accurate marketing campaign ROI for our firm.