Unclaimed: Are are working at Carta ?
Carta Reviews: 4.4/5 — Solid Choice
Carta is a platform that helps people manage equity, build businesses, and invest in the companies of tomorrow. Our mission is to create more owners. Carta manages over two trillion dollars in equity for nearly two million people globally. The company is trusted by more than 30,000 companies, over 5,000 investment funds, and half a million employees for cap table management, compensation management, liquidity, venture capital solutions, and more.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Training | Documentation |
| Languages | English |
Compare Carta with other popular tools in the same category.
I only use Carta to check the status of my shares/vesting schedule - it displays both my grants on separate vesting schedules very clearly
Nothing so far, everything works as expected
It's simplifying the mystery around shares - I haven't exercised any yet but the "Exercise" button makes it seem like that would also be a very simple and straightforward process through Carta
Simple UI and UX for the primary needs.
Some complex needs and workflows are very difficult to understand
It is helping us manage our certificates for stakeholders, advisors etc.
I like making equity management a paperless experience. It is also easy for all investors to see their info.
Time consuming to launch it correctly. Everyone does equity a little different.
Less paper. More info.
Eshares is great if I ever want to check up on my options, and I like that I have a dependable site I can trust. Their Support team is very helpful, and their site is very straight forward.
The site can be a little confusing to use, especially on the back end. That being said, I am not an investing expert, so maybe this just isn't mean for me.
Our company would not be able to mange the weight of managing all the employee's options if it were not for eShares.
It's obviously much better than having this data on an excel sheet. For the employees, it's a much better experience, as it allows them to see their shares and vesting period.
It's just not very intuitive. During and after tender offers, we faced some issues with the platform that the support team wasn't very proactive at helping with. They made some mistakes and refused to admit to them, which makes our job frustrating.
Easy visualisation of shares for our employees, actionable process of tender offers.
The product is comprehensive and powerful - as far as I know, you can do anything you want to when it comes to your cap table, whether you're a small startup or a larger business.
We've been long-term customers (7+ years) and they recently increased our rate 4x+ for the same features that we had previously, while our stakeholder count only went up less than 2x. They also botched our migration from one account to another, to the point where we had to painstakingly do it ourselves.
Managing our cap table
The cap table management software is good for basic use
Carta has tried to push support to automated online chat and resource articles - if you have a question that isn't covered by those then it's very difficult to get assistance. They need to assign an account manager so customers have someone to contact instead of getting stuck in an endless automated online chat loop.
Cap table management and 409a valuations
auto calculates vesting and handles multiple share types
5 major items on roadmap that are missing 1. Aggregate detailed cap table view 2. Copy view 3. Producer / Approver 4. Multi field for interest holders . 5. Ownership certs
keeping track of shareholders
Being that this tool is under the umbrella of Carta, it has a ton of potential as it aggregates and slices data from largely tech companies nationwide. It's phenomenal to see equity data!
Honestly, so much. This has been one of the rockiest implementation processes I've ever experienced. It's clear that this product is still very much beta. I had to reach out multiple times to the AE to follow up on implementation as it took way longer than expected for a pretty much transactional sell. Once when I thought I was hopping on to my implementation call, I realized that they just wanted to pull a report from my HRIS since the native API was not created yet (apparently that is the reason for many of my issues but I wholeheartedly don't believe that). I asked to have a call with a supervisor and honestly he seemed completely indifferent to my concerns and didn't seem to really care about the feedback I was providing to help improve their product and implementation process (I said it feels like you might have some capacity issues in terms of how many clients your team can support and his response was "um yeah"). Fast forward beyond some technical difficulties and I'm now in the tool and there is absolutely no support collateral to help you navigate the platform. While there are some ? icons you can click on to clarify things, it's very hit or miss. One basic issue I saw is that they do not clearly state on benchmarking data if it's inclusive of variable compensation or not. I dug through what little collateral there was and found a reference in the glossary stating "salary= total cash compensation", I sent a help ticket to confirm and come to find out it does not include variable compensation. Again, I think this product has a lot of potential but it is not really ready for the market yet. To be fair, I was given a 2 month product extension after requesting a partial refund.
Compensation Analysis
The features and capability of the product to manage equity
Account support, the Account executive is rude and lacks empathy for a paying customer, and customer service manager has never responded to any email in 2 months
Carta is making the management of start-up equity easier, it also has features that help with compensation,
