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Contentful CMS Tools logo
Contentful
4.3

( 295 )

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Contentful Reviews: 4.3/5 — Solid Choice

Contentful Overview
What is Contentful?

Contentful unifies content via a central hub and helps structure it for use across various digital channels. It also easily integrates with numerous other tools through open APIs. Contentful lets users bring their content anywhere using our APIs, and completely tailor their content structure while using your preferred programming languages and frameworks.

Company Contentful GmbH
Year founded 2013
Company size 201-500 employees
Headquarters Berlin, Germany
Social Media
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What Contentful is best for?
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What are the pros and cons of Contentful?
Contentful Product Details
Capabilities
API
CLI
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Contentful Features
A/B Testing
API Access
Analytics and Reporting
Asset Management
Backup and Restore
Collaboration Tools
Content Editor
Content Scheduling
Content Staging
Content Taxonomy
Customizable Templates
Drag and Drop Interface
Contentful Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 24, 2026
Contentful CMS Tools logo
295 Contentful Reviews
4.3 out of 5
Mid Market (51-1000 emp.)
Nov 15, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great way to manage large sets of all kinds of web content"
What do you like best about Contentful?

It fills a specific gap in any digital ecosystem and makes it easy to maintain or insert vast sets of content.

What do you dislike about Contentful?

At scale it becomes too expensive and the business case to integrate/build it yourself becomes more healthy.

What problems is Contentful solving and how is that benefiting you?

Fast, easy and most of all integrated content information.

Mid Market (51-1000 emp.)
Nov 11, 2022
 Source
Overall Rating:
4.0
CL
Clement L.
Digital Marketing Specialist
Share
"A great headless CMS platform"
What do you like best about Contentful?

What I liked best about Contentful was the ability to make changes throughout the entire website due to its headless format.

What do you dislike about Contentful?

The learning curve is a bit steep, and depending on what features you'd like, having a developer on the team is a must.

What problems is Contentful solving and how is that benefiting you?

Contentful allows us to optimize SEO with ease.

Enterprise (> 1000 emp.)
Nov 04, 2022
 Source
Overall Rating:
4.0
Nelson F. avatar
Nelson F.
Sotfware Engenier
Share
"A flexible multi channel content management system"
What do you like best about Contentful?

Something that I like about this tool is that it allows, in an understandable and, above all, reliable way, the possibility of sharing content on any platform without having to activate or integrate other systems. This cloud-based tool has a good alert system, without leaving aside security with its access controls, this being a good multi-channel marketing tool available in several languages

What do you dislike about Contentful?

My experience with the tool has not had any problems, it has quite sophisticated functions and is aimed at new professionals, this system allows the content scheduling processes to be more precise and more reliable in the times that the professional schedules

What problems is Contentful solving and how is that benefiting you?

What I like the most about this tool is its versatility and the ease it shows from the first time they register; the tool allows you to distribute the contents, it also allows you to create the entries that are required without problems

Small Business (50 or fewer emp.)
Oct 02, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Robust CMS but needs a lot of resources"
What do you like best about Contentful?

Contentful is a very robust CMS that can accomplish a lot. We were looking into it for multi-country translations.

What do you dislike about Contentful?

We were hoping for a simipler solution. However, the build was more intensive then our ROI.

What problems is Contentful solving and how is that benefiting you?

A content management system. For us it didn't meet our needs since it was too advanced.

Mid Market (51-1000 emp.)
Sep 30, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Modular Headless CMS"
What do you like best about Contentful?

The modularity of Contentful is fantastic. If a single entry gets changed, any references to that entry will also be updated, saving the editor loads of time.

What do you dislike about Contentful?

The modularity has its downsides -- if we want to copy pages in the CMS, we can not use the native "Duplicate" feature because all modules on Page B are references to page A.

What problems is Contentful solving and how is that benefiting you?

We needed a headless CMS that would be easy to stand up for our developers and easy for content editors to use. Contentful's UI feels really intuitive.

Mid Market (51-1000 emp.)
Sep 29, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"ALMOST PERFECT - lacking A/B testing"
What do you like best about Contentful?

Great UI, easy to set up, comprehensive features, fantastic API, great documentation

What do you dislike about Contentful?

A/B tests are critical. Buying a separate tool for this is a big disadvantage / gap. Hopefully, a native A/B framework is in the works.

What problems is Contentful solving and how is that benefiting you?

Ability to define & publish custom data types and schedule those to go live. We've also used this to schedule thematic / branding changes during seasonal campaigns (ex: color, images, gradients, etc.)

Small Business (50 or fewer emp.)
Sep 29, 2022
 Source
Overall Rating:
4.0
BD
Blue D.
Content Manager
Share
"Good CMS"
What do you like best about Contentful?

Very robust and modular CMS. Easy to reuse content blocks.

What do you dislike about Contentful?

Limit on content models can be an issue.

What problems is Contentful solving and how is that benefiting you?

Robust CMS that lets us easily create content.

Mid Market (51-1000 emp.)
Sep 29, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Our choice for headless CMS"
What do you like best about Contentful?

The ease of use is the best part. We have users from different teams with different experiences and tech skills using Contentful and everyone is able to quickly do all fixes and updates for the website.

What do you dislike about Contentful?

We are using Gatsby for our website and we have some issues with preview builds - we'd need to wait for 10-15 minutes to see the preview. We've fixed it now with a new Gatsby Cloud update.

What problems is Contentful solving and how is that benefiting you?

Our website is built on Gatsby and before Contentful only engineers could do changes to the website. Contentful enabled our marketing team to own a marketing website and be able to make all of the updates much faster.

Enterprise (> 1000 emp.)
Sep 29, 2022
 Source
Overall Rating:
4.0
GR
Gael R.
Senior Product Manager
Share
"Flexibility and scalability of your content management"
What do you like best about Contentful?

The solution is completely integrated with our headless e-commerce and allows us to handle content with a lot of flexibility.

What do you dislike about Contentful?

Onboarding could be improved so we can be completely autonomous and handle our content models better.

What problems is Contentful solving and how is that benefiting you?

Handle a seamless front for our web and native solution

Small Business (50 or fewer emp.)
Sep 27, 2022
 Source
Overall Rating:
4.0
Marcelo B. avatar
Marcelo B.
Cto
Share
"Pretty solid product"
What do you like best about Contentful?

Customization. You can create your own custom models and attributes. It will pretty much meet all your requirements out of the box.

What do you dislike about Contentful?

It would be nice if there was a powerful WYSWYG editor that could be enabled by default/

What problems is Contentful solving and how is that benefiting you?

We moved away from shopify and contentful helped us with all what's related to our content (pages / posts / pdps).