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Contentful
4.3

( 295 )

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Contentful Reviews: 4.3/5 — Solid Choice

Contentful Overview
What is Contentful?

Contentful unifies content via a central hub and helps structure it for use across various digital channels. It also easily integrates with numerous other tools through open APIs. Contentful lets users bring their content anywhere using our APIs, and completely tailor their content structure while using your preferred programming languages and frameworks.

Company Contentful GmbH
Year founded 2013
Company size 201-500 employees
Headquarters Berlin, Germany
Social Media
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What Contentful is best for?
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What are the pros and cons of Contentful?
Contentful Product Details
Capabilities
API
CLI
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Contentful Features
A/B Testing
API Access
Analytics and Reporting
Asset Management
Backup and Restore
Collaboration Tools
Content Editor
Content Scheduling
Content Staging
Content Taxonomy
Customizable Templates
Drag and Drop Interface
Contentful Media
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Contentful Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 30, 2026
Contentful CMS Tools logo
295 Contentful Reviews
4.3 out of 5
Mid Market (51-1000 emp.)
Apr 03, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"An easy to setup and use CMS"
What do you like best about Contentful?

The admin interface is fairly easy to use and understand. It's also well featured and easy to bulk do some tasks. It's great that you can create multiple spaces so that you can have test space for testing data easily and it's easy to switch between. The documentation for using the API is fairly accurate which is helpful for engineers.

What do you dislike about Contentful?

Their API rate limits are on the low side particularly for the Content Management endpoint. When running a bulk update via their API, we have to throttle the rate quite a bit. I'm not sure if that's more because we are on a cheaper plan though. The admin interface can get a bit cumbersome to use particularly when editing nested referenced objects.

What problems is Contentful solving and how is that benefiting you?

A fast delivery and easy storage of content that can be managed by Marketing but be defined by Engineering if need be.

Mid Market (51-1000 emp.)
Jan 30, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great product that has revolutionised our website"
What do you like best about Contentful?

Contentful is super flexible from a development aspect, however it is still super simple from the standard content user. The roles and users features are really powerful. We've been able to only show the relevant content types to the relevant users which has streamlined a lot of our previous web processes. Being able to create your own content types from the ground up has really revolutionised how we approach managing our content.

What do you dislike about Contentful?

We haven't found a way to create a streamlined contentful development/staging environment. There are options of having multiple spaces but then that would cause adding content twice. There is a preview API however we haven't had a lot of success with it with our current tech stack. However as Contentful is so flexible it is probably more a reflection on us not being able to work out a solution.

What problems is Contentful solving and how is that benefiting you?

Our previous CMS was incredibly bulky and slow. By switching to a the Contentful static site JAM stack we were able to dramatically reduce page load times, increase our conversion rates and save a lot of money on licensing and running costs associated with the previous website. The previous CMS was written in a proprietary language which made finding people to work on it was very difficult. The flexibility of Contentful has made it easy for us to bring our website in line with the rest of the languages used within the organisation and made it very easy for developers to work on it.

Small Business (50 or fewer emp.)
Jan 18, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Contentful is the best way to distribute your content across all systems"
What do you like best about Contentful?

I love how easy it is to use their api and create content model with such ease. Their UI/UX is amazing and it saves us so much time.

What do you dislike about Contentful?

I don't really have anything that I dislike about Contentful.

What problems is Contentful solving and how is that benefiting you?

We have a lot of content that needs to be distributed into multiple platforms. Contentful's API allow us to fetch data with their API through all sorts of platform.

Enterprise (> 1000 emp.)
Oct 26, 2023
 Source
Overall Rating:
4.0
Zoe A. avatar
Zoe A.
Content Analyst
Share
"contentful has been great so far for publishing content"
What do you like best about Contentful?

being able to copy a document, instead of having to create one from scratch

What do you dislike about Contentful?

formatting of tables, would like more options to customize content

What problems is Contentful solving and how is that benefiting you?

helping us publish our content

Mid Market (51-1000 emp.)
Oct 24, 2023
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Flexible system for setting up various digital platforms"
What do you like best about Contentful?

I experience working with Contentful as a pleasant activity. You will quickly understand how to work with this headless CMS and what options it offers for building web pages. You can choose from different content types to work with, resulting in varied-looking pages. The ability to call a content type of your choice from anywhere on a page is useful and saves a lot of time.

What do you dislike about Contentful?

Because the parts of a page are built in a nested manner, it sometimes takes some time to find where exactly you are. But you quickly learn to find your way around this. It helps you think carefully about the way you build your page.

What problems is Contentful solving and how is that benefiting you?

Contentful gives us the opportunity to have different users work on the website at the same time and quickly manage different web platforms.

Mid Market (51-1000 emp.)
Aug 10, 2023
 Source
Overall Rating:
4.0
VL
Vincent L.
Ecommerce Specialist & Designer
Share
"The intro to headless cms we needed"
What do you like best about Contentful?

Getting custom content on our front-end. Pretty robust feature set.

What do you dislike about Contentful?

Developer required. Extensive knowledge needed to build out initially.

What problems is Contentful solving and how is that benefiting you?

Allos us to add tons of custom templated content to our front-end. Saves editing time.

Small Business (50 or fewer emp.)
Jul 07, 2023
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Intuitive and easy to use"
What do you like best about Contentful?

As a headless CMS, you are able to update and create content without any risk. This is helpful when the tasks are shared within an organization of people with different levels of knowledge of website administration.

What do you dislike about Contentful?

Very little ability to edit the main styles unless you are very skilled programmer. I would integrate a basic customization area where an admin can handle the basic look features.

What problems is Contentful solving and how is that benefiting you?

Our organization is large and many people are involved in the creation / editing od content. Contenful helps us with a clean interface and ease to use

Small Business (50 or fewer emp.)
May 23, 2023
 Source
Overall Rating:
4.0
CS
Carles S.
Founder
Share
"A developer-friendly CMS"
What do you like best about Contentful?

Contentful is one of the best Headless CMS on the market. It offers a very intuitive user interface, it’s very flexible and highly scalable. Contentful it’s a good tool if you want to decouple content creation from delivery. The most significant advantage of Contenful is that it provides a powerful API, SDK and a vast ecosystem integration. The platform has an extensive documentation and developer resources that make it easy to integrate Contentful into existing workflows or create custom solutions.

What do you dislike about Contentful?

I don't miss too many features of Contentful. But maybe it could improve the massive import and export of content from the app, without using Contentful cli.

What problems is Contentful solving and how is that benefiting you?

Contentful solves the problem of being able to separate data input from output. In addition, the interface of your app is very simple to use. We have been able to develop our project in a simpler and faster way.

Mid Market (51-1000 emp.)
Apr 28, 2023
 Source
Overall Rating:
4.0
Christian M. avatar
Christian M.
Head Of Marketing Technology
Share
"With contentful for 5 Years now - build an ecommerce shop + cms for multiple platforms on it"
What do you like best about Contentful?

a headless cms with an awesome UI to configure content types that does not struggle on a larger scale. Good APIs for an easy integration in web, very good availability, no noticable service interruptions in all those years. EU company (berlin based) which in the beginning made negotiations and contact easy (no time zone difference, understanding for our market ...)

What do you dislike about Contentful?

Some important features for us got added late and through apps instead of a more in depth implementation, during those 5 years we have the 5th customer success manager and 3rd sales contact. All of them were and are great but as a customer you wonder about the fluctuation of employees in that regard. It seems that management has shifted to the US during the last couple of years with less understanding and interest for our market (tourism) in the EU.

What problems is Contentful solving and how is that benefiting you?

Distributing content accross multiple platforms (web, ios, android) on a larger scale and storing lots of content in Contentful like ecommerce data and much more.

Small Business (50 or fewer emp.)
Apr 27, 2023
 Source
Overall Rating:
4.0
Jae H. avatar
Jae H.
Director Of Product
Share
"One of the better CMS I've used"
What do you like best about Contentful?

Having all our content managed outside our codebase but structured in a way that most folks can easily navigate to make changes is a timesaving benefit. Managing content in this way takes stress off the dev team and allows others to have control on when content gets published.

What do you dislike about Contentful?

There's definitely a learning curve for most people, technical and non-technical alike. There's only a draft and published state, which is a bit limiting because sometimes we want to archive something but we'd haev to revert it to draft form.

What problems is Contentful solving and how is that benefiting you?

Contentful helps us manage content development and deployment for our website without engaging the engineering team or waiting on new releases. That keeps our dev team focused and keeps our non-technical team happy to have some control on when their content gets refreshed.