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Contentful Logo
Contentful
4.3
(295)
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Contentful Reviews & Product Details

Contentful Overview
What is Contentful?

Contentful unifies content via a central hub and helps structure it for use across various digital channels. It also easily integrates with numerous other tools through open APIs. Contentful lets users bring their content anywhere using our APIs, and completely tailor their content structure while using your preferred programming languages and frameworks.

Company Contentful GmbH
Year founded 2013
Company size 201-500 employees
Headquarters Berlin, Germany
Social Media
Contentful Categories on Findstack
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$29.00/month
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What Contentful is best for?
How does Contentful compare to 10Web?
What are the pros and cons of Contentful?
Contentful Product Details
Capabilities
API
CLI
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Contentful Features
A/B Testing
API Access
Analytics and Reporting
Asset Management
Backup and Restore
Collaboration Tools
Content Editor
Content Scheduling
Content Staging
Content Taxonomy
Customizable Templates
Drag and Drop Interface
E-Commerce Integration
Form Builder
Media Library
Mobile Preview
Multi-Channel Publishing
Multilingual Support
Personalization
Responsive Design
Role-Based Access Control
SEO Management
Search Functionality
Social Media Integration
Template Management
Third-party Integrations
User Permissions
Version Control
WYSIWYG Editor
Workflow Management
Contentful Media
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Contentful Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 18, 2025
Contentful Logo
295 Contentful Reviews
4.3 out of 5
Mid Market (51-1000 emp.)
Aug 31, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"API Newbie to Expert"
What do you like best about Contentful?

Very clear and straightforward. At first I didn’t know what an API is, but now I’m a pro at delivering content to all of my devices, such as my iPhone, which is what I am using now, and my Windows computer.

What do you dislike about Contentful?

The setup process was a bit tedious and hard for me to understand. I wasn’t sure about where the app/software was on my devices once I installed it. I had to Google my issue to solve it.

What problems is Contentful solving and how is that benefiting you?

I had an issue delivering content to people’s devices for the last superbowl and clients were super angry. Now I’ve figured out a way to do so for the next time around.

Enterprise (> 1000 emp.)
Aug 28, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy to use cloud platform- Efficient"
What do you like best about Contentful?

The software was very quick to implement and get off the ground running quickly. We were demoing within the first week of use. The cloud-based platform is crucial to having our team members access and publish remotely. Loads quickly, and the API is easy to use.

What do you dislike about Contentful?

Image uploading can be painful and requires it to be done one by one manually. Home page could be more useful, but it's a minor ocmplaint

What problems is Contentful solving and how is that benefiting you?

We are trying to use Contentful for our hospital PR content management with public out reach.

Small Business (50 or fewer emp.)
Apr 06, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Intuitive"
What do you like best about Contentful?

The clean of dashboard and a intuitive navigation.

What do you dislike about Contentful?

I'm just testing. Until now I have a good feeling with soft.

What problems is Contentful solving and how is that benefiting you?

Easy to build an app..

Enterprise (> 1000 emp.)
Apr 06, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great platform with occasional loading problems"
What do you like best about Contentful?

Version history for content entries is helpful and intuitive. Options for referencing between entries are easy to understand and manage. Overall, using a headless system enables effective iteration.

What do you dislike about Contentful?

It would be helpful if there were a version history for content model changes—in the current state, it's challenging to track what changed when dev identifies that something has broken. Loading multiple entries at once often results in inaccurate error messages that go away when the pages are reloaded.

What problems is Contentful solving and how is that benefiting you?

Our business needed a better foundation for managing content in our help center. Contentful has effectively allowed us to move toward a "write once and publish everywhere" approach.

Mid Market (51-1000 emp.)
Mar 28, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Good software for web content"
What do you like best about Contentful?

Ease of use to update information. It is easy to preview new data.

What do you dislike about Contentful?

Adding existing content requires too many clicks. Also, adding new rows to the current list requires clunky dragging, and the row often gets added to the wrong place by accident.

What problems is Contentful solving and how is that benefiting you?

It allows me to update the information displayed on our website so that the public can see our roster of clinicians that are available to them.

Small Business (50 or fewer emp.)
Sep 27, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Solid and robust CMS"
What do you like best about Contentful?

Content model editing. Able to re-use content models is very useful.

What do you dislike about Contentful?

Difficult to get previews to work properly. Cap on number of content models can be frustrating.

What problems is Contentful solving and how is that benefiting you?

Solid and robust CMS with an easily understandable GUI.

Small Business (50 or fewer emp.)
Sep 20, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Contentful Review"
What do you like best about Contentful?

Contentful looks good and is simple to use. Our team can build content and drafts and manage our work effectively. There are good features that make it easy to use.

What do you dislike about Contentful?

Contentful is a bit simple and there could be more custom features for content building. Image formatting could be better and the option to add in-body elements could be improved.

What problems is Contentful solving and how is that benefiting you?

Contentful works as a CMS for our team and we use it to build content collaboratively. It is easy to train and understand. The software looks good and is competent.

Mid Market (51-1000 emp.)
Jan 17, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Decent content platform, not the most intuitive"
What do you like best about Contentful?

There are so many features and options available for building a webpage and posting content.

What do you dislike about Contentful?

It can be hard to find items in the search functions.

What problems is Contentful solving and how is that benefiting you?

The benefit is an API-first, shared content platform that makes it easy to post new webpages and share content.

Mid Market (51-1000 emp.)
Dec 09, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Contentful CMS review"
What do you like best about Contentful?

I like the bulk edit tool. When doing major migrations it made things faster and easier.

What do you dislike about Contentful?

Sometimes when you migrate from one system into Contentful there were duplicate slugs that had to be fixed manually.

What problems is Contentful solving and how is that benefiting you?

We move our content from an inadequate ad hoc system to a system we could easily use interdepartmentally in the company. Increasing productivity since we launched.

Mid Market (51-1000 emp.)
Dec 08, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"It works!"
What do you like best about Contentful?

It's fairly straightforward to set up, arrange, and deploy templatized content pieces on your website or in-product

What do you dislike about Contentful?

It's not super intuitive to find the content you're looking for, you have to filter.

What problems is Contentful solving and how is that benefiting you?

Deploying templatized content on our website and in product. This process can be fast and streamlined.

Enterprise (> 1000 emp.)
Dec 07, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Simple - but too simple?"
What do you like best about Contentful?

I enjoy how simplistic Contentful is but I often find that it has a lot of limitations. With little variety to customize things out of the "modules", you don't have a lot of creativity with the platform.

What do you dislike about Contentful?

I dislike the module feature as you can't be very creative with it. Additionally, there should be a more simplistic way of duplicating page elements and replacing them instead of having to entirely re-add things.

What problems is Contentful solving and how is that benefiting you?

With contentful, I'm solving the problems of creating an easy to use workflow for creating unique and creative web pages. The platform has the capabilities to do so.

Enterprise (> 1000 emp.)
Dec 07, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"I am working in Contentful for the past 1 year"
What do you like best about Contentful?

Maintaining all the things in the cloud.SAP offering. Best support through slack.

What do you dislike about Contentful?

Migrating the environments. Not provided that much privilege on updating the RichText editor.

What problems is Contentful solving and how is that benefiting you?

Easy to manage and edit the contents throughout the website.

Small Business (50 or fewer emp.)
Dec 07, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great, not awesome. lol."
What do you like best about Contentful?

The changes upload simultaneously. That's efficient and great.

What do you dislike about Contentful?

Kind of hard to identify each and every sections. There are many tittles, link tittle, images tittles, sections without images, and it feels like you always have to go deeper into the website instead of having an overview of what you're seeing, or what you're looking for.

What problems is Contentful solving and how is that benefiting you?

I'm able to edit and publish quickly. It is mostly user friendly, even if it's still unclear sometimes.

Mid Market (51-1000 emp.)
Dec 07, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"User-friendly content management"
What do you like best about Contentful?

The Contentful interface is extremely easy to pick up, which makes onboarding and empowering new content creators simple and quick.

What do you dislike about Contentful?

It can be difficult to track down older pieces of content with the search feature within Contentful.

What problems is Contentful solving and how is that benefiting you?

Contenful makes content redirects and previews simple and efficient.

Mid Market (51-1000 emp.)
Dec 07, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"It's fairly straightforward to navigate and use."
What do you like best about Contentful?

I like that it's very user-friendly - I can easily implement changes and work with the product team to make any additional adjustments. It's easier to navigate than our current platform and doesn't crash like our current one does.

What do you dislike about Contentful?

It seems like the search capability could be better. If a piece of content has the same name but is made by different cities, I can't see which one goes to which city. I have to go through a lot of steps to find what I'm looking for.

What problems is Contentful solving and how is that benefiting you?

We are trying to publish content and curation more seamlessly. The user-friendly capabilities have already benefitted us when curating the site.

Enterprise (> 1000 emp.)
Aug 17, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Wonderful CMS for an engineering-focused organization"
What do you like best about Contentful?

It's a great solution for any engineering organization looking for a modern CMS. Contentful provides features I would consider mandatory for anyone looking at this space. - Internationalization (i18n / Locale) Support - Sandbox Enviroments - Clean REST and GraphQL API - SDK in all major programming languages - Content versioning - Asset CDN with on the fly transformations - Webhook support

What do you dislike about Contentful?

In the CMS space, there are no perfect bullets but I wouldn't encorage non-technical organizations to use Contentful. - The content authoring UX can be painful for non-technical users - The CMS does not seem suited to handle general purpose marketing websites - Exceeding plan limits can be very expensive - No public roadmap for upcoming features - Internal culture of "build it yourself" (especially regarding UX fuctionality requests)

What problems is Contentful solving and how is that benefiting you?

Marketing websites. Our sites are fast and very secure.

Mid Market (51-1000 emp.)
Aug 12, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"does the job"
What do you like best about Contentful?

Easy integration API. Like the query api is easy to use

What do you dislike about Contentful?

How to set up multitenant spaces and spaces inheritance

What problems is Contentful solving and how is that benefiting you?

Not having to write our own mulltitenant CMS service

Enterprise (> 1000 emp.)
Aug 12, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"CMS for Jamstack"
What do you like best about Contentful?

Fantastic developer experience and easy to use interface for content editors.

What do you dislike about Contentful?

Pricing model. Limiting the number of content models has at times made developer decisions difficult. It's a trade-off between a model that makes sense vs. a model that fits the budget. Adding more models is exponentially expensive.

What problems is Contentful solving and how is that benefiting you?

We have multiple different brands under a single umbrella company. Each brand shares a single Gatsby site codebase backed by Contentful. Using Contentful allows us to share content between brands and platforms easily.

Mid Market (51-1000 emp.)
Aug 12, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Decent Content mgmt platform"
What do you like best about Contentful?

Ease of searching for keywords in the platform

What do you dislike about Contentful?

Structure can get quite messy and requires a while to get used to

What problems is Contentful solving and how is that benefiting you?

Storing in-app and email content for our product

Enterprise (> 1000 emp.)
Aug 25, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Good Content Management solution"
What do you like best about Contentful?

Contentful has a great way of making things suitable for any platform.

What do you dislike about Contentful?

I'm have not dug into the details of the product, so I don't have dislikes as of now.

What problems is Contentful solving and how is that benefiting you?

Enables me to use the product across multiple platforms.