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Contentful CMS Tools logo
Contentful
4.3

( 295 )

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Contentful Reviews: 4.3/5 — Solid Choice

Contentful Overview
What is Contentful?

Contentful unifies content via a central hub and helps structure it for use across various digital channels. It also easily integrates with numerous other tools through open APIs. Contentful lets users bring their content anywhere using our APIs, and completely tailor their content structure while using your preferred programming languages and frameworks.

Company Contentful GmbH
Year founded 2013
Company size 201-500 employees
Headquarters Berlin, Germany
Social Media
Contentful Categories on Findstack
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WordPress.com
4.4
(2,501)
Starting at $9.00/month
Powering more than 43% of all active websites globally, WordPress is arguably the most popular and wid... Learn more about WordPress.com
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Contentful Product Details
Capabilities
API
CLI
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Contentful Features
A/B Testing
Analytics and Reporting
API Access
Asset Management
Backup and Restore
Collaboration Tools
Content Editor
Content Scheduling
Content Staging
Content Taxonomy
Customizable Templates
Drag and Drop Interface
Contentful Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 11, 2026
Contentful CMS Tools logo
295 Contentful Reviews
4.3 out of 5
Mid Market (51-1000 emp.)
Nov 15, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great way to manage large sets of all kinds of web content"
What do you like best about Contentful?

It fills a specific gap in any digital ecosystem and makes it easy to maintain or insert vast sets of content.

What do you dislike about Contentful?

At scale it becomes too expensive and the business case to integrate/build it yourself becomes more healthy.

What problems is Contentful solving and how is that benefiting you?

Fast, easy and most of all integrated content information.

Mid Market (51-1000 emp.)
Nov 11, 2022
 Source
Overall Rating:
4.0
CL
Clement L.
Digital Marketing Specialist
Share
"A great headless CMS platform"
What do you like best about Contentful?

What I liked best about Contentful was the ability to make changes throughout the entire website due to its headless format.

What do you dislike about Contentful?

The learning curve is a bit steep, and depending on what features you'd like, having a developer on the team is a must.

What problems is Contentful solving and how is that benefiting you?

Contentful allows us to optimize SEO with ease.

Enterprise (> 1000 emp.)
Nov 04, 2022
 Source
Overall Rating:
4.0
Nelson F. avatar
Nelson F.
Sotfware Engenier
Share
"A flexible multi channel content management system"
What do you like best about Contentful?

Something that I like about this tool is that it allows, in an understandable and, above all, reliable way, the possibility of sharing content on any platform without having to activate or integrate other systems. This cloud-based tool has a good alert system, without leaving aside security with its access controls, this being a good multi-channel marketing tool available in several languages

What do you dislike about Contentful?

My experience with the tool has not had any problems, it has quite sophisticated functions and is aimed at new professionals, this system allows the content scheduling processes to be more precise and more reliable in the times that the professional schedules

What problems is Contentful solving and how is that benefiting you?

What I like the most about this tool is its versatility and the ease it shows from the first time they register; the tool allows you to distribute the contents, it also allows you to create the entries that are required without problems

Small Business (50 or fewer emp.)
Oct 02, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Robust CMS but needs a lot of resources"
What do you like best about Contentful?

Contentful is a very robust CMS that can accomplish a lot. We were looking into it for multi-country translations.

What do you dislike about Contentful?

We were hoping for a simipler solution. However, the build was more intensive then our ROI.

What problems is Contentful solving and how is that benefiting you?

A content management system. For us it didn't meet our needs since it was too advanced.

Mid Market (51-1000 emp.)
Sep 30, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Modular Headless CMS"
What do you like best about Contentful?

The modularity of Contentful is fantastic. If a single entry gets changed, any references to that entry will also be updated, saving the editor loads of time.

What do you dislike about Contentful?

The modularity has its downsides -- if we want to copy pages in the CMS, we can not use the native "Duplicate" feature because all modules on Page B are references to page A.

What problems is Contentful solving and how is that benefiting you?

We needed a headless CMS that would be easy to stand up for our developers and easy for content editors to use. Contentful's UI feels really intuitive.

Mid Market (51-1000 emp.)
Sep 29, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"ALMOST PERFECT - lacking A/B testing"
What do you like best about Contentful?

Great UI, easy to set up, comprehensive features, fantastic API, great documentation

What do you dislike about Contentful?

A/B tests are critical. Buying a separate tool for this is a big disadvantage / gap. Hopefully, a native A/B framework is in the works.

What problems is Contentful solving and how is that benefiting you?

Ability to define & publish custom data types and schedule those to go live. We've also used this to schedule thematic / branding changes during seasonal campaigns (ex: color, images, gradients, etc.)

Small Business (50 or fewer emp.)
Sep 29, 2022
 Source
Overall Rating:
4.0
BD
Blue D.
Content Manager
Share
"Good CMS"
What do you like best about Contentful?

Very robust and modular CMS. Easy to reuse content blocks.

What do you dislike about Contentful?

Limit on content models can be an issue.

What problems is Contentful solving and how is that benefiting you?

Robust CMS that lets us easily create content.

Mid Market (51-1000 emp.)
Sep 29, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Our choice for headless CMS"
What do you like best about Contentful?

The ease of use is the best part. We have users from different teams with different experiences and tech skills using Contentful and everyone is able to quickly do all fixes and updates for the website.

What do you dislike about Contentful?

We are using Gatsby for our website and we have some issues with preview builds - we'd need to wait for 10-15 minutes to see the preview. We've fixed it now with a new Gatsby Cloud update.

What problems is Contentful solving and how is that benefiting you?

Our website is built on Gatsby and before Contentful only engineers could do changes to the website. Contentful enabled our marketing team to own a marketing website and be able to make all of the updates much faster.

Enterprise (> 1000 emp.)
Sep 29, 2022
 Source
Overall Rating:
4.0
GR
Gael R.
Senior Product Manager
Share
"Flexibility and scalability of your content management"
What do you like best about Contentful?

The solution is completely integrated with our headless e-commerce and allows us to handle content with a lot of flexibility.

What do you dislike about Contentful?

Onboarding could be improved so we can be completely autonomous and handle our content models better.

What problems is Contentful solving and how is that benefiting you?

Handle a seamless front for our web and native solution

Small Business (50 or fewer emp.)
Sep 27, 2022
 Source
Overall Rating:
4.0
Marcelo B. avatar
Marcelo B.
Cto
Share
"Pretty solid product"
What do you like best about Contentful?

Customization. You can create your own custom models and attributes. It will pretty much meet all your requirements out of the box.

What do you dislike about Contentful?

It would be nice if there was a powerful WYSWYG editor that could be enabled by default/

What problems is Contentful solving and how is that benefiting you?

We moved away from shopify and contentful helped us with all what's related to our content (pages / posts / pdps).

Mid Market (51-1000 emp.)
Sep 27, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Simple to use"
What do you like best about Contentful?

The flexibility of creating different models for specific content sections and linking accordingly to content requirements

What do you dislike about Contentful?

It would be great if it is possible to duplicate content over different environments without the need to re-create finalised content in a staging environment

What problems is Contentful solving and how is that benefiting you?

Contentful has helped in managing content publishing on the app, and scheduling of content provides different timezone

Small Business (50 or fewer emp.)
Sep 27, 2022
 Source
Overall Rating:
4.0
JY
Jason Y.
Cto
Share
"Reliable headless CMS"
What do you like best about Contentful?

The content models and UI are intuitive and easy to figure out

What do you dislike about Contentful?

No dedicated non-product spaces (staging, etc)

What problems is Contentful solving and how is that benefiting you?

Contentful allows for us to have flexible models and nested models of content so we can spin up new content pages fast and without engineering support

Small Business (50 or fewer emp.)
Aug 29, 2022
 Source
Overall Rating:
4.0
SK
Stefan K.
Editor
Share
"Useful/Pleasant"
What do you like best about Contentful?

It is one of the best "places"/platforms to create online content. Its user interface is well built and helpful and - which is no small feat for people who have to work with it for many an hour - the overall look and feel and the graphics are pleasant to look at.

What do you dislike about Contentful?

It took a bit to get used to the interface, but once you got used to it, it becomes very intuitive. But "at first sight" it appears to be a bit confusing (it actually isn't but still...)

What problems is Contentful solving and how is that benefiting you?

It brings a lot of different "outlets" together. Newsletter, Articles, Audio. This helps immensely to save on time and staff because you have it ALL in one place.

Mid Market (51-1000 emp.)
Aug 23, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great experience"
What do you like best about Contentful?

For me personally, it's the ease of the content modeling. I can easily model my content type and I can create whatever I want inside of it. I can also add validation on an individual field level which is really awesome

What do you dislike about Contentful?

Limits of the APIs. Like no nested queries in graphql and the query complexity constantly give me restrictions. This is not so big of an issue if you ask me at least.

What problems is Contentful solving and how is that benefiting you?

As I mentioned already it's content modeling. Also, something that I appreciate is the user permissions part. I can easily enable/disable anything for any user group which is just awesome!

Enterprise (> 1000 emp.)
Aug 05, 2022
 Source
Overall Rating:
4.0
MR
Moad R.
Software Developer
Share
"Contentful has been amazing to work with. "
What do you like best about Contentful?

Contentful has been amazing to work with. I put it in a position to have the substance for my product advancement organization, and it has been a breeze to utilize and make articles to create inbound traffic. I've conversed with a couple of staff individuals for help and they're in every case really fast and well-disposed. fantastic organization to work with up until this point. It permits the formation of virtual gatherings in a computer-generated simulation or metaverse tool, permitting our workers and designers to expand their imaginations and study this innovation.

What do you dislike about Contentful?

The setup was not all that simple and having the option to speak with the specialized group was likewise a troublesome errand. However, we had the option to make it happen and begin utilizing it. A few clients are finding it a bit challenging to adjust to computer-generated reality. That is the reason we are involving it for the second time just in the imaginative division and with clients from that equivalent office. Having a rapid web association is key for the tool to appropriately work.

What problems is Contentful solving and how is that benefiting you?

Contentful makes my life a ton simpler by permitting me to make and oversee content for my page without changing the source code. I would alter these pages physically, and on the off chance that a client needed a change, I would need to go change the code to match their substance. Contentful permits me to hand a sign-in to these clients so they can undoubtedly change it but additionally permits me to think of one page that makes a common layout for normal substance. It's very astonishing. Inside the tool, it permits the formation of symbols, which act as though they were cooperating face-to-face, having the option to tweak them as indicated by the actual attributes wanted. Even though we are using it for the second time in the creative division, we recommend this program to all organizations that need to improve and make a stride past their rivals, since it will make them stick out and a lot more clients will move toward their administrations and items.

Small Business (50 or fewer emp.)
Dec 23, 2021
 Source
Overall Rating:
4.0
VS
Vasanthi S.
Application Programmer
Share
"Easy way to manage content on the cloud but little costly"
What do you like best about Contentful?

It has different environments support to use for QA, DEV, MASTER. The platform lets you make, manage, and distribute content to any platform. Asset Management

What do you dislike about Contentful?

Migration the environments is the toughest job here It's hard to integrate Apps with app framework. You need to maintain the server of the app you create. Entries with many fields are somewhat tiresome to scroll through. The continous update makes our packages older you have to update it in order to get the latest features.

What problems is Contentful solving and how is that benefiting you?

We have solved Deployment slots problem. Content distribution infrastructure,Managing content models,Contentful offers a simple and thoroughly tested user interface that is intuitive for everyone, even those with no software development background.Contentful’s UI allows even people with no technical background to seamlessly operate the platform. Because you do not have to code to use Contentful, you can add and edit content types as well as manage the content within the platform itself.

Enterprise (> 1000 emp.)
Dec 14, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"So far tbe best headless CMS"
What do you like best about Contentful?

What I like the most thing here is the content management in the cloud. It makes life easier by not starting any app to update content. We can do this in the web itself

What do you dislike about Contentful?

Contentful is still evolving, example u cant add your own typography in contentful rich text editor. You can only use the elements they have provided. Its actually a drawback

What problems is Contentful solving and how is that benefiting you?

Managing the content with localization. Less time to update the content.

Enterprise (> 1000 emp.)
Dec 14, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Best Cloud Based CMS"
What do you like best about Contentful?

It helps to solve the content management in the code with the support of localization—faster load of the preview. Connection extension app via App framework is an additional advantage

What do you dislike about Contentful?

Asset management, Not upgradable rich text editor. Slower build time with gatsby

What problems is Contentful solving and how is that benefiting you?

It helps business people to effectively solve the content updates without the use of the developer to touch the code.

Enterprise (> 1000 emp.)
Dec 14, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good, flexible headless CMS with a reasonable APIs and tooling"
What do you like best about Contentful?

Data models-as-code, edge-cached, content served relatively fast

What do you dislike about Contentful?

UI feels slow, need more powerful API endpoints and SDKs, easy to get it into a broken state

What problems is Contentful solving and how is that benefiting you?

Off-the-shelf CMS rather than building our own out - serving data to our frontend and allowing business users to fill in data in a user-friendly, validated manner

Mid Market (51-1000 emp.)
Dec 10, 2021
 Source
Overall Rating:
4.0
PJ
Pablo J.
C
Share
"Consistent"
What do you like best about Contentful?

The way it looks when the content is finally uploaded

What do you dislike about Contentful?

The amount of time and the complexity involved to post a new entry

What problems is Contentful solving and how is that benefiting you?

We are able to create different categories on our blog

Small Business (50 or fewer emp.)
Dec 08, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great for monthly updates!"
What do you like best about Contentful?

very easy for me to carry out monthly updates!

What do you dislike about Contentful?

Can get lost if updating is needed for an unfamiliar page.

What problems is Contentful solving and how is that benefiting you?

Content/visual updates.

Mid Market (51-1000 emp.)
Dec 08, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy to use but can be hard to navigate"
What do you like best about Contentful?

That it is so easy to use. It didnt take me long to pick it up and understand how to create new saved responses or edit others.

What do you dislike about Contentful?

If I want to find saved responses which include something specific so that I can edit them all this is almost impossible to do which can be time consuming

What problems is Contentful solving and how is that benefiting you?

i am a findiff analyst so i edit and create new saved responses for our cops to use. this has helped update guidance, improve QA scores and help our customers get all the information they need.

Enterprise (> 1000 emp.)
Dec 07, 2021
 Source
Overall Rating:
4.0
HB
Helen B.
Sr. Benefits And Global Mobility Speciailst
Share
"Easy user experience"
What do you like best about Contentful?

Super easy to navigate and update! Looks very clean

What do you dislike about Contentful?

Sometimes confusing how to navigate the pages

What problems is Contentful solving and how is that benefiting you?

Easy to put lots of information in one place

Mid Market (51-1000 emp.)
Dec 07, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Future is Contentful"
What do you like best about Contentful?

Content update is schedulable, Deployments can be made to diff environments

What do you dislike about Contentful?

when working on dev environmens, the deployment is not faster

What problems is Contentful solving and how is that benefiting you?

Quick update on the UI for any change s

Small Business (50 or fewer emp.)
Nov 11, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"The content platform"
What do you like best about Contentful?

The API, SDKs and content model options for multichannel content.

What do you dislike about Contentful?

The UI sometimes feels cluttered and slow.

What problems is Contentful solving and how is that benefiting you?

Content management for marketing website

Enterprise (> 1000 emp.)
Aug 19, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Contentful is best CMS"
What do you like best about Contentful?

UI and APIs, navigations and object/schema

What do you dislike about Contentful?

Contentful API rate limiting and scaling to large-scale transactions.

What problems is Contentful solving and how is that benefiting you?

Product and Pricing information from legacy to Contentful. Using as a CMS tool and migrating data from old CDM to new one.

Enterprise (> 1000 emp.)
Aug 16, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Useful but a bit complicated for those who have no idea how to set up a communication"
What do you like best about Contentful?

The design is excellent, and the interface is user-friendly.

What do you dislike about Contentful?

Nowadays, everything is automated, so have to program every single dynamic detail manually it's not helpfull.

What problems is Contentful solving and how is that benefiting you?

Templates for automated communications.

Enterprise (> 1000 emp.)
Aug 12, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Contentful review"
What do you like best about Contentful?

I like how easy the Admin portal is to navigate and delegate access.

What do you dislike about Contentful?

Maybe an easier way to search for users.

What problems is Contentful solving and how is that benefiting you?

It helps the organization be on the same page and work together through this application.

Enterprise (> 1000 emp.)
Aug 12, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Contentful is an effective content management tool that we use at work for our sites."
What do you like best about Contentful?

Ease of use for non-technical users. Product managers can easily work without bothering engineers.

What do you dislike about Contentful?

Lack of dynamic input validation. We need to write a wrapper around contentful to be able to validate dropdown inputs.

What problems is Contentful solving and how is that benefiting you?

Content management. Lowering time engineers have to spend updating content.

Mid Market (51-1000 emp.)
Aug 12, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"New user but learned it quickly!"
What do you like best about Contentful?

Easy to find content that I've uploaded?

What do you dislike about Contentful?

Working. on multiple projects means that sometimes I see other team's work mixed in with mine.

What problems is Contentful solving and how is that benefiting you?

Managing content on our website. Ease of use is the main benefit