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Contentful
4.3
(295)
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Contentful Reviews & Product Details

Contentful Overview
What is Contentful?

Contentful unifies content via a central hub and helps structure it for use across various digital channels. It also easily integrates with numerous other tools through open APIs. Contentful lets users bring their content anywhere using our APIs, and completely tailor their content structure while using your preferred programming languages and frameworks.

Company Contentful GmbH
Year founded 2013
Company size 201-500 employees
Headquarters Berlin, Germany
Social Media
Contentful Categories on Findstack
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What Contentful is best for?
How does Contentful compare to 10Web?
What are the pros and cons of Contentful?
Contentful Product Details
Capabilities
API
CLI
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Contentful Features
A/B Testing
API Access
Analytics and Reporting
Asset Management
Backup and Restore
Collaboration Tools
Content Editor
Content Scheduling
Content Staging
Content Taxonomy
Customizable Templates
Drag and Drop Interface
E-Commerce Integration
Form Builder
Media Library
Mobile Preview
Multi-Channel Publishing
Multilingual Support
Personalization
Responsive Design
Role-Based Access Control
SEO Management
Search Functionality
Social Media Integration
Template Management
Third-party Integrations
User Permissions
Version Control
WYSIWYG Editor
Workflow Management
Contentful Media
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Contentful Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 03, 2024
Contentful Logo
295 Contentful Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Aug 11, 2021
 Source
Overall Rating:
5.0
LS
Leigh S.
Founder
Share
"Our whole team is loving Contentful!"
What do you like best about Contentful?

We were able to vastly increase our web capabilities with a small amount of set-up!

What do you dislike about Contentful?

We haven't discovered any downsides yet!

What problems is Contentful solving and how is that benefiting you?

Contentful is incredibly easy to use for technical and non-technical folks. After integrations, we are able to update our site and run experiments without requiring dev time, so we're faster & more efficient.

Small Business (50 or fewer emp.)
Apr 25, 2021
 Source
Overall Rating:
5.0
AC
Avril C.
Founder & Ceo
Share
"Super easy to implement and use"
What do you like best about Contentful?

Great for everyone who is creating the site, from API integration to less technical content management. It is incredibly effective and simple. I personally love the little fun snippets / questions that pop up when waiting a small moment for the page to load.

What do you dislike about Contentful?

A little back button would be useful. When changing or tweaking content sometimes you're keen to go back a few steps to what was previously written, the version inbetween the last publish and the new one when you are editing on the fly. It means some creativity it is lost.

What problems is Contentful solving and how is that benefiting you?

We required a simple CMS to include in the rebuild of our entire platform and after assessing other headless CMS we felt Contentful was right for our needs. Contentful also demonstrate great ethos as a company which is important for us.

Mid Market (51-1000 emp.)
Apr 21, 2021
 Source
Overall Rating:
5.0
RJ
Ray J.
Software Engineer
Share
"Smooth UX, excellent API"
What do you like best about Contentful?

Contentful has made it extremely easy to split the responsibilities for some of our web applications and allow development to operate separately from Content management. We're a non-technical organisation with staff having a wide range of experience levels and comfort regarding using technology so the ease-of-use and friendliness of Contentful's UI has been great. From a dev perspective having such flexible GraphQL/REST access to the data to pipe into multiple mediums is great.

What do you dislike about Contentful?

Only missing feature I can think of is the ability to batch webhook requests. So no matter how many updates are made in [window of time] only one webhook request will be fired. Would save a lot of build minutes when it comes to static site rebuilding.

What problems is Contentful solving and how is that benefiting you?

Separating our content and content-editing concerns from our presentational concerns has been a huge advantage. The team responsible for managing the data can operate separately from the team responsible for development, and multiple methods can be used to present that data to our organization's clients. We work with vulnerable people and not all are comfortable with using the internet to receive information, so we're able to present the same data using automatically generated leaflets and digital signage in our waiting rooms for the rest.

Enterprise (> 1000 emp.)
Mar 16, 2021
 Source
Overall Rating:
5.0
Ansa A. avatar
Ansa A.
Human Resources Specialist
Share
"A great content management tool for your business"
What do you like best about Contentful?

A unified structure to collect content form all sources and publish them as per your requirements. The tool provides a power open API integration that enables you to connect with any third app. The tool also have draft and editing option available for posted and scheduled content. It also keeps track of modification history to revert any change.

What do you dislike about Contentful?

The program requires a developer to get the most out of it. There is no preview option available for your contents. Third party plugins like spell checker are not very efficient. Granting access to more people to work on one's content is not possible with a very difficult back end to operate correctly.

What problems is Contentful solving and how is that benefiting you?

The tool is very helpful, flexible and cost efficient as compared to other content management systems. It has a very clean and powerful interface. The tool also enables folder organization and supports media uploads. Sometimes we faces access problem while giving our team rights to edit content.

Mid Market (51-1000 emp.)
Dec 11, 2020
 Source
Overall Rating:
5.0
FR
Frank R.
Founder
Share
"We used Contentful for various small and mid sized projects successfully"
What do you like best about Contentful?

Setting up a project takes minutes and then you are up and running. Also the environments mechanism makes it very easy to try out things. The UI is very easy to use.

What do you dislike about Contentful?

The smaller instances could provide more languages and it would be good to set permissions on content level.

What problems is Contentful solving and how is that benefiting you?

We create marketing microsites and corporate websites.

Mid Market (51-1000 emp.)
Dec 04, 2020
 Source
Overall Rating:
5.0
BS
Ben S.
Founder
Share
"API First, extensible headless CMS"
What do you like best about Contentful?

There are many thing I like about Contentful. For me, what I like best about Contentful is their commitment to enhancing and maturing the product. I have witnessed significant change of the product since I first started using it in 2016.

What do you dislike about Contentful?

Due to Contentful's powerful content modeling capabilities, the web admin UI can become a challenge, especially when your solution involves many models. Happy to say that the admin UI continues to be enhanced and that Contentful has made serious strides forward over the last couple of years.

What problems is Contentful solving and how is that benefiting you?

Primarily, I've leveraged Contentful for channel agnostic experience and content management. In a previous role, the team used Contentful to manage offers and mobile app configs.

Small Business (50 or fewer emp.)
Nov 11, 2020
 Source
Overall Rating:
5.0
Benjamin H. avatar
Benjamin H.
Web Developer
Share
"Contentful worked wonders for our static nonprofit site, Hack4Impact.org!"
What do you like best about Contentful?

Above all, the GraphQL API made it super easy to add the *exact* content we want to every area of our site. We just needed to inspect our Content Models, build a query in Contentful's own playground, and copy / paste into the codebase. We were also very impressed with the user experience. We were able to onboard designers and operation directors in 30 minutes, and they felt confident enough to write new content without coming to the devs. The "Draft" / "Published" states were easy to understand, and the rich text fields were super friendly for complex fields. Couldn't be happier overall!

What do you dislike about Contentful?

Our only "ask" would be template strings for passing values into our text entries. For example, being able to pass a "name" parameter to Contentful, and then using that name throughout a given content model (i.e. This is {name}'s profile picture).

What problems is Contentful solving and how is that benefiting you?

Basically, we needed a place to store information about our university chapters, board members, and all future content in a single place. In doing so, our content needed to be: a) Super flexible as we add fields, text, flags, and other values b) Easily edit-able, so designers and product managers could update content with confidence (and without the developer tickets) In the end, Contentful delivers all of this and more!

Small Business (50 or fewer emp.)
Sep 08, 2020
 Source
Overall Rating:
5.0
JD
Jamie D.
Founder
Share
"Contentful has been an absolute game changer for us"
What do you like best about Contentful?

Our content creators love the intuitive user interface and how quick it is to update content. Contentful is by far the best in this regard, compared to the other platforms we trialled. Our technical team loved how quickly there were able to get started, thanks to the great JavaScript SDK and simple content modelling. The Content Delivery API is fast and reliable, it's been a key factor in bringing our average page load time down 70%. As a NFP with a number of touch points, Contentful has been a game changer. We finally have a single repository for content that all of our sites and apps can pull from.

What do you dislike about Contentful?

I really don't have many complaints but my one bug bear is that I wish the rich text editor had a few more options. We've had to come up with a few workarounds for things like superscript and subscript. It would also be great if we could embed Youtube videos, as you can with the markdown editor.

What problems is Contentful solving and how is that benefiting you?

When we started our project, we had 3 main things we wanted to address: - Avoid duplication of content across our platforms - Be less brittle (i.e. allow our content creators to make changes without breaking anything) - Reduce development overhead Contentful has exceeded our expectations in meeting all of these requirements, can't speak highly enough about the platform.

Small Business (50 or fewer emp.)
Aug 27, 2020
 Source
Overall Rating:
5.0
HD
Hugo D.
Founder
Share
"Contentful works well and the setup was really fast"
What do you like best about Contentful?

The setup was really fast and we were able to publish our website on 2 weeks. Also, we are really happy with the interface to add and manage content with a good productivity. Support teams always have a quick response time and accurate answers.

What do you dislike about Contentful?

Regarding payment method, we sometime lacked another options because we had problem with our credit card. But the Billing Support team helped us until we found a solutions, so it was ok.

What problems is Contentful solving and how is that benefiting you?

It was faster to implement Contenful CMS than coding our own CMS. This was really important because the delivery time of the project was really short!

Small Business (50 or fewer emp.)
Aug 19, 2020
 Source
Overall Rating:
5.0
HS
Haydn S.
Founder
Share
"Easy to Implement, Super Flexible"
What do you like best about Contentful?

The flexibility of the platform is really remarkable. From content modeling to the editor interface, you can build everything to work with your team. Their CLI tools are also really nice.

What do you dislike about Contentful?

Some of the 3rd party app integrations are a little clunky but otherwise no complaints.

What problems is Contentful solving and how is that benefiting you?

it is at the center of our media business.

Small Business (50 or fewer emp.)
Jul 15, 2020
 Source
Overall Rating:
5.0
MT
Mia T.
Founder
Share
"Great tool for content management!"
What do you like best about Contentful?

Our team has really enjoyed the flexibility Contentful gives us in managing our content; as a non-profit without in-house developers, it has given us the freedom to keep updating our content creatively without always needing to hire a contractor. We like how easy it is to preview content in draft mode in QA. It's great to be able to add helper text for different sections so that we can quickly onboard new users. Adding content for additional languages is easy.

What do you dislike about Contentful?

Sometimes it is too easy for a user to accidentally change something - but that is probably mostly a matter of training users well & how your space is set up. We would also like to have more content types, but it is possible to purchase those.

What problems is Contentful solving and how is that benefiting you?

We are delivering content to a wide variety of partners through a few different tools, and having many different non-technical staff members collaborate on creating and updating that content. One big benefit has been our ability to target content to certain groups and users through Contentful, and to easily add additional languages.

Small Business (50 or fewer emp.)
Apr 05, 2020
 Source
Overall Rating:
5.0
GZ
Ghaith Z.
Founder
Share
"The easiest and the most meaningful CMS to use for big and small projects."
What do you like best about Contentful?

As a Software Engineer, Contentful has been a grace to use on multiple projects with multiple use cases. The API is straight forward and very easy to use and content structuring and linking to create dynamic and static sites is the most optimized between the varied CMSs that I have used, and it comes with a great interface for content editors and creators. I am specifically a fan of their APP integration, which makes it so much easier to develop in certain technologies (e.g. Gatsby) and if you're using other 3rd party services for hosting or other uses.

What do you dislike about Contentful?

I have honestly never run into any serious issues while using contentful in the past 3 years. They have libraries and integrations that will fit most of your development needs

What problems is Contentful solving and how is that benefiting you?

I run a non-profit organization called Bureaucrazy with a small team, and due to the nature of the services that our organization provides, we needed a solution to be able to update or content rapidly and on the fly, with a very easy to use interface, that's why we landed on Contentful. We use contentful to structure our data, build up dynamic pages on the site and define conditional content linking. One of the most important benefits that we have realized is using their new APP feature, which allows us to use easier and quicker to develop technologies and run content updates through their webhooks, automated deployments and run updates with a click of a button, which before considering we're a very small team was very time-consuming. Contentful were ass well kind enough to provide our non-profit organization with a free plan to use on our site and on our upcoming Webapp

Small Business (50 or fewer emp.)
Mar 24, 2020
 Source
Overall Rating:
5.0
Camilo D. avatar
Camilo D.
Full Stack Engineer
Share
"More than just a content management system —A full API that works flawlessly!"
What do you like best about Contentful?

What I like most about Contentful is that we were up and running in minutes. We needed an API to go live but didn't have the time or resources to build everything in house. The second thing that I really love is the caching system. We perform a change and it's live immediately, no need to do anything else, and we love that!

What do you dislike about Contentful?

For our use, it's missing the possibility to add logic to the fields. We would like to simplify the templates for the editors, so that they focus on the important fields... a little bit of logic would be great for that (if a, then do not display this field, etc).

What problems is Contentful solving and how is that benefiting you?

Contentful has allowed us to go live in minutes with a rock-solid API. It would have taken us months to come up with an alternative (we developed a data collection software, and Contentful powers the surveys).

Small Business (50 or fewer emp.)
Feb 07, 2020
 Source
Overall Rating:
5.0
Tyler M. avatar
Tyler M.
Executive Director
Share
"The best modern CMS"
What do you like best about Contentful?

We tried just about all the headless CMS solutions, and Contentful was the most polished, most fully-featured, and was the easiest for non-technical team members to figure out and use.

What do you dislike about Contentful?

GraphQL is the future of APIs, and most small startups use it now, but it is limited to the higher-level plans.

What problems is Contentful solving and how is that benefiting you?

We use Contentful to manage everything from our websites and landing pages, to which sponsors to display on which programs, to configuration options and translations for in-person displays.

Enterprise (> 1000 emp.)
Nov 19, 2019
 Source
Overall Rating:
5.0
GS
Gerry S.
Commodity Manager
Share
"Implementation is accessible to all."
What do you like best about Contentful?

Even for those not used to CMS, the UI is simple and intuitive.

What do you dislike about Contentful?

Spaces and users need a certain amount of development.

What problems is Contentful solving and how is that benefiting you?

It's easy to use and super clean to enjoy so much. LOVE how our different parties will receive updates and review their different sections. Nevertheless, it is not possible to chat on the forum with direct support or assistance. Spaces and client interfaces were also available in different packages-this would help us increase the size.

Mid Market (51-1000 emp.)
Aug 19, 2019
 Source
Overall Rating:
5.0
Manuel M. avatar
Manuel M.
Marketing Manager
Share
"Build web pages and content libraries"
What do you like best about Contentful?

Contentful is simple to use and comprehend, even for beginners in this sort platforms. What I like most about this platform is that it allows me to edit every type of content, coming in different formats, so our website is always renewed and grabbing attention. As a user of WordPress, I can tell Contentful is safer and more reliable than WordPress, so I definitely don't regret switching platforms at all.

What do you dislike about Contentful?

To be frank, I have never come across any serious problem with Contentful. There are some minor complications when you start integrating it with Gatsby and when you start to model content, but there's nothing else to say.

What problems is Contentful solving and how is that benefiting you?

Contentful is used in my organization across several departments, but it is specifically used in the Marketing Department to build web pages and content libraries that will be later used for Marketing purposes. We decided to implemented and keep Contentful because it provides many functions to maintain our information secured in our servers as a backup. I work as a developer too, and the usage of Gatsby as a static generator has been really helpful and has guided us a lot.

Small Business (50 or fewer emp.)
Jul 16, 2019
 Source
Overall Rating:
5.0
AH
Aster H.
Digital Archivist And Project Manager
Share
"Simple interface, robust APIs"
What do you like best about Contentful?

The ability to easily add new content models and create interdependencies between them, the GraphQL endpoint is a HUGE plus, the content creation interfaces are pretty intuitive and easy for beginners to use. Friendly support staff, and overall just gets the job done and gets it done well.

What do you dislike about Contentful?

I would like the ability to preview linked media in the list view, as well as bulk uploading/editing. I'm finding that scripting is needed for some features that I'd expect to be available in the list view.

What problems is Contentful solving and how is that benefiting you?

Contentful is helping the San Francisco Gay Men's Chorus digitize and tag our 40-year media archive, opening our history and our story up to chorus members and the public at large. We'll be able to store, view, and enrich our history using advanced tagging, cross-referencing, and community input.

Small Business (50 or fewer emp.)
Jul 12, 2019
 Source
Overall Rating:
5.0
MH
Mark H.
Cto
Share
"How our nonprofit team of 4 can compete with multi-million dollar companies"
What do you like best about Contentful?

Contentful sites gracefully in the space between developers and content creators. As a solo dev, I've been able to give a team of 10 writers and 2 editors the ability to run with content and control it in a way with out static site builder that looks great and out-performs competitors on SEO.

What do you dislike about Contentful?

It's getting better, but migrating content to new models is a bit tough. However as a solo designer/dev for Upsolve, it's also a matter of being constrained by time with other business needs.

What problems is Contentful solving and how is that benefiting you?

Programmatically handling content is critical if we want to make more compelling web experiences and serve better SEO information to search engine crawlers. We're already dominating competitors with rich snippets.

Small Business (50 or fewer emp.)
Jul 01, 2019
 Source
Overall Rating:
5.0
ZA
Zeb A.
Digital Platforms Developer
Share
"Contentful is how the future of all CMS should be."
What do you like best about Contentful?

A lot to love about Contentful. Very easy to use for the end user, slick and simple user interface and support for GraphQL. Awesom support and super-fast CDN. Easy to extend via Plugins and a very clean API.

What do you dislike about Contentful?

Contentful has a notion of "Links" which can be many objects or one. However, would be great if we can model the reverse relationship without doubling the work (i.e. specify the children AND parent of each object).

What problems is Contentful solving and how is that benefiting you?

Consolidating various CMS platform under one 'Content Platform', the benefits are speed, agility and one source of truth.

Small Business (50 or fewer emp.)
Jun 24, 2019
 Source
Overall Rating:
5.0
MK
Mateusz K.
Member
Share
"Best for developers"
What do you like best about Contentful?

We were looking for secure and fast backend for our mobile app and web page. Contentful is content oriented solution with very intuitive interface. There is no need to contact support, but when needed, solved problem instantly. API and its documentation are easy to use.

What do you dislike about Contentful?

Nothing found to dislike so far. I hope this will not change in future.

What problems is Contentful solving and how is that benefiting you?

We are using Contentful for managing content in our mobile app and web page. The biggest benefit is time saving during managing content. Implementing multi localisation with Contentful went smoothly.