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Drift Conversational Marketing Software logo
Drift
Real-time Customer Engagement
4.4
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Drift Reviews: 4.4/5 — Solid Choice

Drift Overview
What is Drift?

Drift is a cloud-based live chat, in-app messaging, and email management platform that consolidates critical features for sales and marketing teams. The platform offers customizable live chat widgets, email follow-ups for abandoned chats, conversation histories, email campaign automation, and an AI-powered chatbot. Among its key features include Drift’s in-app messaging that targets its customers with full-page takeovers and slider messages. Users can also create automated email campaigns with a range of triggers, for customer onboarding, churn prevention, and more.

Company Drift.com, Inc.
Year founded 2015
Company size 201-500 employees
Headquarters Boston, MA, USA
Social Media
Drift Categories on Findstack
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Ask Questions about Drift
What Drift is best for?
What are the best alternatives to Drift?
What are the pros and cons of Drift?
Drift Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Drift Features
24/7 Customer Support
A/B Testing
AI-Powered Chatbots
Analytics/Reporting
Automated Responses
Bot-to-Human Handoff
Chat Routing
Conversion Tracking
CRM Integration
Customer Feedback Collection
Customer Segmentation
Customizable Chat UI
Drift Media
Drift video thumbnail
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Drift Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: August 26, 2026
Drift Conversational Marketing Software logo
1,081 Drift Reviews
4.4 out of 5
Mid Market (51-1000 emp.)
Jan 23, 2024
 Source
Overall Rating:
5.0
AC
Arnold C.
Founder
Share
"Very intuitive and easy to use"
What do you like best about Drift?

The ability to schedule meetings from chat

What do you dislike about Drift?

I wish it could email me customer activity in real time

What problems is Drift solving and how is that benefiting you?

It helps me schedule meetings faster from the chat

Mid Market (51-1000 emp.)
Jan 23, 2024
 Source
Overall Rating:
5.0
BA
Brenda A.
Founder
Share
"Account Manager"
What do you like best about Drift?

The live updates of when my accounts are on our website.

What do you dislike about Drift?

Sometimes I get messages directed to me that are not my account.

What problems is Drift solving and how is that benefiting you?

It is helping me identify what clients I can reach out to on a day to day basis.

Mid Market (51-1000 emp.)
Jan 23, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great piece of kit for web chat with prospects"
What do you like best about Drift?

It is great for visability, if you want a single source of truth about who is coming to your website and for what.

What do you dislike about Drift?

It would be good if drift shows the live feed without having to open the web browser, but this not a deal breaker.

What problems is Drift solving and how is that benefiting you?

its allowing customer conversations to come into out piprline where we can track everything for easy visbality and stay on top of reps engagemnet

Enterprise (> 1000 emp.)
Jan 23, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Really usefull prospecting tool"
What do you like best about Drift?

It gives you updates on accounts and allow you to talk to your potential clients really easyli.

What do you dislike about Drift?

Sometimes it can disconnect you fast, so you have to reconnect.

What problems is Drift solving and how is that benefiting you?

It gives you really good insights that allows you to organize your schedule.

Mid Market (51-1000 emp.)
Jan 12, 2024
 Source
Overall Rating:
5.0
JB
Jaime B.
Bdr/Inside Sales Manager
Share
"Happy to be working with Drift!"
What do you like best about Drift?

Drift provides us access to an immediate response to someone who chooses to chat about what they see on our website. It allows us to immediately connect and start building relationships with people interested in the solutions we offer. It is convenient and effective to communicate through chat and efficiently bring in appropriate team members.

What do you dislike about Drift?

Absolutely nothing to dislike about Drift.

What problems is Drift solving and how is that benefiting you?

We noticed that we were losing engagement with a lot of people seeking information when it came to filling out our website forms. Drift gives us another great avenue to vet and interact with those seeking our solutions and creates so much more engagement.

Mid Market (51-1000 emp.)
Dec 27, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Gives me fantastic insights"
What do you like best about Drift?

I like the insights it gives me into information and interactions I would normally have no visibility to. I get a morning digest that lets me take a quick look at anything new and lets me plan out my outreach

What do you dislike about Drift?

I find it to be a very good tool. I think it's simple. I really can't think of too much I would dislike

What problems is Drift solving and how is that benefiting you?

I see if my accounts or engages and can give me an idea if an email was opened and our website was explored

Mid Market (51-1000 emp.)
Dec 13, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"User friendly and detailed info available"
What do you like best about Drift?

Browsing history of prospects can be digged out.

What do you dislike about Drift?

absence of country flied, time in the dashboard

What problems is Drift solving and how is that benefiting you?

able to find out the intent of prospects visiting website etc.

Mid Market (51-1000 emp.)
Dec 11, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I love Drift"
What do you like best about Drift?

It is so easy to communicate with both current and prospective clients.

What do you dislike about Drift?

I do not like how sometimes the client leaves our webpage or goes offline and it takes a second for the app to catch up and realize it. It will tell me client is typing for like 4 minutes.

What problems is Drift solving and how is that benefiting you?

Based on the qualifying questions, a client is connected to the right sales rep/person to speak with. From there, I am able to see information that is required to either locate account or help me sell the client.

Mid Market (51-1000 emp.)
Dec 01, 2023
 Source
Overall Rating:
5.0
JA
Jonatas A.
Business Rep
Share
"Drift is the best app for connecting with customers and prospects in real time!"
What do you like best about Drift?

What I love is that is very simple and easy-to-use interface that allows me to customize the chat widget, create playbooks, and manage conversations. I can also integrate Drift.com with other tools I use, such as email, CRM, and analytics.

What do you dislike about Drift?

I've noticed a delay when I have to cancel a meeting but the app sometimes sends reminders for a call that no longer exists.

What problems is Drift solving and how is that benefiting you?

It provides reports and analytics that help me measure and improve my performance. I can see how many conversations, meetings, and leads I have generated, and how they affect my revenue.

Mid Market (51-1000 emp.)
Nov 30, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"More visibility into hot leads than I would have ever imagined!"
What do you like best about Drift?

I thought it was simply a chat box where I could interact with prospects who visit our website. However, it is much more than that! Drift syncs with your account book so that when leads specifically in your territory engage with anything on your website, you are notified in real-time! Not only are you notified, but you can also tell what material they engaged with and where they are located worldwide. From a rep who is 100% outbound, this tool provides insight into warm leads, making my job easier. It is also helpful to get the email digests every week, showing the engagement score on my accounts over the past week.

What do you dislike about Drift?

I do not dislike much about Drift, but I would prefer if it could tell me when someone from one of my accounts submits a demo request, rather than just engages.

What problems is Drift solving and how is that benefiting you?

Solves the issue of having a human on the other end to contact prospects or customers who visit the website. Also solves the problem of weak visibility into warm leads at each of my accounts.