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Drift Logo
Drift
Real-time Customer Engagement
4.4
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Drift Reviews & Product Details

Drift Overview
What is Drift?

Drift is a cloud-based live chat, in-app messaging, and email management platform that consolidates critical features for sales and marketing teams. The platform offers customizable live chat widgets, email follow-ups for abandoned chats, conversation histories, email campaign automation, and an AI-powered chatbot. Among its key features include Drift’s in-app messaging that targets its customers with full-page takeovers and slider messages. Users can also create automated email campaigns with a range of triggers, for customer onboarding, churn prevention, and more.

Company Drift.com, Inc.
Year founded 2015
Company size 201-500 employees
Headquarters Boston, MA, USA
Social Media
Drift Categories on Findstack
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Crevio
Sponsored
5.0

( 1 )

$29.00/month
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What Drift is best for?
What are the best alternatives to Drift?
What are the pros and cons of Drift?
Drift Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Drift Features
24/7 Customer Support
A/B Testing
AI-Powered Chatbots
Analytics/Reporting
Automated Responses
Bot-to-Human Handoff
CRM Integration
Chat Routing
Conversion Tracking
Custom Scripting
Custom Workflows
Customer Feedback Collection
Customer Segmentation
Customizable Chat UI
Drip Campaigns
Integration with Email Marketing
Lead Qualification
Lead Scoring
Live Chat
Mobile Optimization
Multi-channel Communication
Multi-language Support
Natural Language Processing (NLP)
Personalized Messaging
Proactive Chat
Sales Pipeline Management
Scheduling Meetings
Third-party Integrations
User Behavior Tracking
Visitor Tracking
Drift Media
Drift video thumbnail
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Drift Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 02, 2025
Drift Logo
1,081 Drift Reviews
4.4 out of 5
Mid Market (51-1000 emp.)
Jul 11, 2022
 Source
Overall Rating:
5.0
MS
Michelle S.
Manager Marketing Operations
Share
"Drift works well with our marketing tech stack allowing for personalization"
What do you like best about Drift?

As a marketing ops leader, I appreciate Drift's ability to integrate with our primary tools allowing for lots of personalization options.

What do you dislike about Drift?

I do wish that they had a library with more ready-made playbooks that could be cloned.

What problems is Drift solving and how is that benefiting you?

Drift allows us to tailor our message across different sections of our site and collaborate with other teams that we share the website with.

Mid Market (51-1000 emp.)
Jun 17, 2022
 Source
Overall Rating:
5.0
Siddiq K. avatar
Siddiq K.
Marketing Manager
Share
"Hot Inbound Lead routing tool"
What do you like best about Drift?

A platform to convert a general query to lead. Also helping in understanding the basic requirements of Customer and assigning them to the sales team in a period of very short time. Lead Development is other feature playing more specific role in terms of being a addon to Marketing platforms.

What do you dislike about Drift?

Nothing much as of now. It has good features. Simply good

What problems is Drift solving and how is that benefiting you?

Helped in getting more number of inbound leads to demo scheduling. Lead Development and conversation transfer to Sales Development Representative in very less time.

Enterprise (> 1000 emp.)
Jun 16, 2022
 Source
Overall Rating:
5.0
MJ
Manuel J.
Account Associate
Share
"Amazing tool to engage with Customers!"
What do you like best about Drift?

Drift is super helpful for scheduling meetings with Customers when two or more parties from your Company are involved. Quite intuitive to use: you can create new meeting links in 3 minutes and share them with your Customers so they can find a time that works best for them.

What do you dislike about Drift?

Sometimes I add team members to my meetings and it won't save, so I have to start all over again. And the chat thingy at the bottom of the screen comes in the way of creating a new meeting type.

What problems is Drift solving and how is that benefiting you?

When scheduling a meeting with a Customer, 3+ people from my company must be involved. Drift makes it possible to match our agendas with the Customer's in an easy way.

Mid Market (51-1000 emp.)
Jun 08, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great intel on who is visiting your website"
What do you like best about Drift?

I love being able to see which accounts are visiting the website, what they specifically looked at, and the ability to chat with them live.

What do you dislike about Drift?

One area for improvement is being able to incorporate your calendar so that you don't have to automatically set your status on drift

What problems is Drift solving and how is that benefiting you?

Drift allows me to determine who is visiting the website, what they are engaging with, this allows me to send targeted outreach.

Enterprise (> 1000 emp.)
May 31, 2022
 Source
Overall Rating:
5.0
RB
Rahul B.
Pmo Professional
Share
"A powerful engine to convert website visitors into conversations"
What do you like best about Drift?

Drift is a very powerful engine to convert website visitors into conversations. Drift has amazing features like drift profiles, meetings, chat bot, videos, live chat with visitors and integrations with many other platforms including Marketo and Salesforce. The Admin/owner view is very easy to understand.

What do you dislike about Drift?

The pricing is very expensive for the platform. The reports and metrics can be more simplified.

What problems is Drift solving and how is that benefiting you?

I like the visitor engagement with the website and I can see the engagement is increasing a day by day, previously it was a major issue and we struggle a lot to improve it but Drift did it very flawlessly.

Mid Market (51-1000 emp.)
May 04, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great tool to engage with visitors and shorten sales cycle"
What do you like best about Drift?

Drift is intuitive and robust and has been improving continuously. The help center and resource hub have a wealth of knowledge to offer, so it's easy to onboard and upskill for both the admin and the sales team. I like that Drift is integrated with Marketo and Salesforce, which help us optimize targeting/personalization, and all the reports on playbook engagement and reps' performance. Our team had received great training from the onboarding team at the start and is still getting continuous support from our CSM. The support team is also very helpful and responsive.

What do you dislike about Drift?

The pipeline report isn't always 100% accurate - e.g. the definition of "influenced" and "sourced" isn't very clear and it could be quite different from what we see in SFDC. I would appreciate the ability to export a playbook so that we could share a playbook with those who don't have Drift access and ask for feedback.

What problems is Drift solving and how is that benefiting you?

We have seen a shortened sales cycle with small deals. It offers a way to fast-track hot leads to the BDR team. Drift is a great way to engage with site visitors especially when they're not sure where to look for certain information. It also does a good job of promoting events and new content.

Enterprise (> 1000 emp.)
May 03, 2022
 Source
Overall Rating:
5.0
Jacqueline F. avatar
Jacqueline F.
Founder, Editor In Chief
Share
"Drift rules. Period."
What do you like best about Drift?

Instant help and access for our customers, who are everything to us.

What do you dislike about Drift?

Not a thing! We love it! Drift is the best ever!

What problems is Drift solving and how is that benefiting you?

Keywords!! I run SEO for PTC and mining for keywords in Drift is invaluable customer insights.

Small Business (50 or fewer emp.)
Apr 28, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great platform for conversational marketing"
What do you like best about Drift?

Drift is always looking for ways to improve their platform. They have something for everyone: self-service if you don't have a sales team, marketing, support, etc. The team at Drift is also awesome to work with. You can tell they all genuinely care about their customers success

What do you dislike about Drift?

I am not only a customer but a partner of Drift and there isn't a lot to dislike about the platform. There are always things to improve but Drift does a great job at prioritizing what's most important to all of their customers and what features to add ASAP

What problems is Drift solving and how is that benefiting you?

With our Drift, we mostly use it for our culture page and to help people find the right position for them at our company. For our sales playbook, we use it to qualify people for our sales team since we have a very specific ICP

Mid Market (51-1000 emp.)
Apr 26, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great tool to engage with website visitors"
What do you like best about Drift?

Drift's platform is very robust and offers a lot. It takes some time to underatand the tool and have everything set up, but it is definitely worth the efforts. We really liked the onboarding experience we had with Drift.

What do you dislike about Drift?

It's great that the platform has so much to offer, but it also requires some time and energy to figure out everything. Be ready to have some learning curve. But with the help of Drift's onboarding team, everything will be solved.

What problems is Drift solving and how is that benefiting you?

We use Drift to engage with our website visitors and try to convert them into leads. We have created different playbooks relevant to the website pages we have. We already see some great results and expect to have even better results, once we start doing optimizations and improve the current playbooks.

Mid Market (51-1000 emp.)
Apr 21, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Top-notch chat software that helps our leads get what they need fast"
What do you like best about Drift?

There is a lot to like about Drift. It's easy to set up and use. Drift's support is very responsive and their Premier Services consulting team has been fantastic. Their in-depth knowledge has helped us get more out of Drift. As an added bonus, Drift puts on excellent online events with top industry marketing experts. I appreciate how they continue to help educate marketers not just on Drift but on digital marketing as a whole.

What do you dislike about Drift?

I would like to see them integrate with on-prem Microsoft Dynamics. And although they integrate with Hubspot, the data is stored in custom objects and cannot be extracted out of Hubspot to then be synced elsewhere. That's an area I think they need to do something about. Other than that, I like Drift a lot and highly recommend it.

What problems is Drift solving and how is that benefiting you?

We are using Drift to enable customers to find what they want fast. We also want to be accessible to customers who want to chat with us and Drift enables us to qualify them first. Our reps picked up Drift very easily and say the conversations they are having are very good.