Drift is a cloud-based live chat, in-app messaging, and email management platform that consolidates critical features for sales and marketing teams. The platform offers customizable live chat widgets, email follow-ups for abandoned chats, conversation histories, email campaign automation, and an AI-powered chatbot. Among its key features include Drift’s in-app messaging that targets its customers with full-page takeovers and slider messages. Users can also create automated email campaigns with a range of triggers, for customer onboarding, churn prevention, and more.
Capabilities |
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Segment |
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Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
The best aspect about Drift that I like is how well the features work. For example, all the shortcuts are my best friend. It makes conversations much easier to handle and opperate. Also, the drift integration into Salesforce is wonderful and smooth. Whenever I have issues (not usually) the customer support is also a wonderful resource. I use Drift every day and it is very nice that it is super easy to implement into my day.
The only apsect about Drift that troubles me sometimes is the inegration into Salesforce. Usualy it is on time, but sometimes it takes a little bit longer than expected.
It is making the sales proccess a lot smoother and easier. Now when leads come through Drift, it automatically creates a lead within Salesforce and saves a lot of time.
Until we started using Drift, I had typically seen website chat bots as an annoyance. What I quickly realized was that the drift functionality allows you to directly interface with customers seeking out your products or solutions that you might not already have. Not only are you able to responsively engage with individuals at the exact time that they are thinking about your solutions versus after the fact, but you also gain valuable insights akin to primary market research. Additionally, I had no idea how comfortable a prospective customer was in talking with what they believed to be a robot versus a human being. From an operational perspective, there are few companies that provide the level of support we enjoy from the Drift Team both with implementation and integration to building the playbook of automated responses. We wish that we had built in the functionality when we were first launching hour new site.
It isn't so much what I dislike about drift but, rather, the lack of understanding of our business that it exposed. (A good thing.) Prior to implementation, we had no idea how much we had under-resourced the project. We had no idea exactly how much pent up demand there was amongst prospective patients and customers looking to directly engage with the company. The solution has since paid for itself multiple times over.
Drift allows us to instantaneously interact with prospective patients and buyers. They don't need to fill out a form, send an email, or call a main office line and wait for a response. In a world of instant gratification, Drift removes the time from "interest" to "response".
By far the best part of our Drift experience has been working with Jaclyn. She is extremely knowledgeable, always willing to help and so innovative.
All the pop-up bots when I am creating playbooks.
Drift allows our prospects and customers to get questions answered in real-time and makes it that much easier for them to buy from us. Additionally, Drift helps shorten our sales cycle.
It is great for visability, if you want a single source of truth about who is coming to your website and for what.
It would be good if drift shows the live feed without having to open the web browser, but this not a deal breaker.
its allowing customer conversations to come into out piprline where we can track everything for easy visbality and stay on top of reps engagemnet
It gives you updates on accounts and allow you to talk to your potential clients really easyli.
Sometimes it can disconnect you fast, so you have to reconnect.
It gives you really good insights that allows you to organize your schedule.
I like the insights it gives me into information and interactions I would normally have no visibility to. I get a morning digest that lets me take a quick look at anything new and lets me plan out my outreach
I find it to be a very good tool. I think it's simple. I really can't think of too much I would dislike
I see if my accounts or engages and can give me an idea if an email was opened and our website was explored
Browsing history of prospects can be digged out.
absence of country flied, time in the dashboard
able to find out the intent of prospects visiting website etc.
It is so easy to communicate with both current and prospective clients.
I do not like how sometimes the client leaves our webpage or goes offline and it takes a second for the app to catch up and realize it. It will tell me client is typing for like 4 minutes.
Based on the qualifying questions, a client is connected to the right sales rep/person to speak with. From there, I am able to see information that is required to either locate account or help me sell the client.
I thought it was simply a chat box where I could interact with prospects who visit our website. However, it is much more than that! Drift syncs with your account book so that when leads specifically in your territory engage with anything on your website, you are notified in real-time! Not only are you notified, but you can also tell what material they engaged with and where they are located worldwide. From a rep who is 100% outbound, this tool provides insight into warm leads, making my job easier. It is also helpful to get the email digests every week, showing the engagement score on my accounts over the past week.
I do not dislike much about Drift, but I would prefer if it could tell me when someone from one of my accounts submits a demo request, rather than just engages.
Solves the issue of having a human on the other end to contact prospects or customers who visit the website. Also solves the problem of weak visibility into warm leads at each of my accounts.
allows me to see whos looking into my company from my accounts
some time bots can set meetings though it
Helps us get quick meetings set up for more business.
Drift makes prospecting so much easier. I am no longer blindly working and looking for people who may be intersted in our service. I can now target those directly with interest who have visited our page.
I do not have any dislikes about Drift so far.
I am able to target companies who have visited our page and have high buyers intent.
Get our prospects talking to a person quicker - improving conversion rates! The platform is intuitive, and there are constantly new releases to help improve performance. The customer support is brilliant!!
Nothing I have come across yet. The reporting can sometimes be a bit tricky but they are already working on improving those.
Getting prospects talking to a real person quicker! It's boosting our conversion rates and driving leads
Instant communication being able to see my accounts that are active and being able to reach out real time
I feel like I dont get as many meetings as I was expecting or conversations routed to me
Getting in front of the customer as soon as possible
it allows prospects to get in touch with correct people, it automates a lot of processes
it sends a lot of notifications of who is inside the website and that becomes annoying sometimes
allowing customers or prospects to be in touch with the company
User-friendly and easy to navigate, I had a hard time setting up some stuff in relation to my account the the Drift support team was extremely helpful and responsive in getting it fixed. Super appreciative!
I don't dislike anything about it so far.
Where to spend my time and energy when prospecting and if my messaging and outreach have any influence.
Drift has allowed our scattered sales force to participate in sales conversations at a moments notice.
only long term issue is when appointments are being sought that it does not appear all of the sales team gets to be a part of that. The appts typically land on me and only me.
when people want to talk to someone now, in theory is always someone
Being able to chat with customers and have everything integrated with salesforce is amazing.
Routing can be complicated to get 100% correct
Chat capabilities for customers that would like to do a live chat through our website
As an agent, I am thoroughly impressed with the Drift platform! Since we started using it, our interaction with customers has reached a new level of efficiency and quality. The real-time chat feature is simply fantastic. I can instantly connect with website visitors and address their inquiries in real-time. This not only saves waiting time but also positively impacts the customer experience. The intelligent chatbots have also won me over. They handle frequently asked questions brilliantly and manage to gather crucial customer information before handing them over to me. This means that by the time I take over the conversation, I already have all the necessary context to provide personalized and practical assistance. One of the things I love the most is the ability to customize messages based on the specific pages visitors are on. This creates a more genuine connection as we tailor our responses to their interests. Additionally, the automatic conversation routing system is a game-changer. Conversations go straight to the right team members, further streamlining the process. Overall, we're more connected with customers, generating leads more efficiently and providing an experience that makes a difference. If you're looking to elevate your customer support approach, I recommend giving Drift a shot. 💬👏
It would be nice to have access to more detailed conversation analytics. As a user, not an admin, I don't have wide access to my feedback on the conversations I had or data as to how much time I spent on my chats, and what could be better. It can be also some sort of settings only my company has access.
In summary, Drift's solutions address critical pain points, improving engagement, lead generation, support efficiency, personalization, data utilization, productivity, and conversion rates. These benefits collectively contribute to a more effective and customer-centric approach to business.
Drift gathers info and automatically books a meeting even when you're not available to chat with a person.
The mobile app is a bit buggy and clunky at times and hides a part of the chat when you pull up the keyboard.
Drift helps filter out inbound prospects and determines if they are qualified to speak to a sales rep. Sometimes this funnel isn't perfect but it is helpful.
It is easy to set up & use, and it integrates well with marketing, CRM, and ABM tools like HubSpot, Salesforce, and Demandbase. The Drift profiles and meetings are one of the best Drift features.
The chat/conversation routing rules & playbook goals are still complicated. Time and again, it keeps on throwing lead sync errors. However, it gets fixed most of the time automatically.
The Drift has solved the slow response rates from the prospects. Our meeting bookings are up month over month. It has helped to disqualify the junk and bad leads, sales do not have to deal with the known junk leads.