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Drift Logo
Drift
Real-time Customer Engagement
4.4
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Drift Reviews & Product Details

Drift Overview
What is Drift?

Drift is a cloud-based live chat, in-app messaging, and email management platform that consolidates critical features for sales and marketing teams. The platform offers customizable live chat widgets, email follow-ups for abandoned chats, conversation histories, email campaign automation, and an AI-powered chatbot. Among its key features include Drift’s in-app messaging that targets its customers with full-page takeovers and slider messages. Users can also create automated email campaigns with a range of triggers, for customer onboarding, churn prevention, and more.

Company Drift.com, Inc.
Year founded 2015
Company size 201-500 employees
Headquarters Boston, MA, USA
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What Drift is best for?
What are the best alternatives to Drift?
What are the pros and cons of Drift?
Drift Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Drift Features
24/7 Customer Support
A/B Testing
AI-Powered Chatbots
Analytics/Reporting
Automated Responses
Bot-to-Human Handoff
CRM Integration
Chat Routing
Conversion Tracking
Custom Scripting
Custom Workflows
Customer Feedback Collection
Customer Segmentation
Customizable Chat UI
Drip Campaigns
Integration with Email Marketing
Lead Qualification
Lead Scoring
Live Chat
Mobile Optimization
Multi-channel Communication
Multi-language Support
Natural Language Processing (NLP)
Personalized Messaging
Proactive Chat
Sales Pipeline Management
Scheduling Meetings
Third-party Integrations
User Behavior Tracking
Visitor Tracking
Drift Media
Drift video thumbnail
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Drift Screenshots
Drift screenshot 1
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 12, 2026
Drift Logo
1,081 Drift Reviews
4.4 out of 5
Enterprise (> 1000 emp.)
Aug 08, 2022
 Source
Overall Rating:
5.0
NB
Nia B.
Digital Production Specalist
Share
"Better Follow Up and Customer Experience"
What do you like best about Drift?

How our drift reps are in constant communication with us.

What do you dislike about Drift?

There they aren't more automated features that can be used.

What problems is Drift solving and how is that benefiting you?

A roadmap of having a chatbot sitewide. We have seen an increase of credible leads which has lead to more opportunities.

Mid Market (51-1000 emp.)
Aug 04, 2022
 Source
Overall Rating:
5.0
GT
Garwin T.
Marketing Automation Specialist
Share
"Drift is awesome!"
What do you like best about Drift?

Drift has been a game changer for us. I've used a fair share of digital tools and can say Drift ranks high on my list when it comes to UI, reliability, and functionality. It's a lot easier to pick up as someone new to the tool but what set Drift apart from the other solutions out there was their sales and customer success team. They're helpful, strategic, and knowledgable and helped us get major ROI on our investment.

What do you dislike about Drift?

Our sales reps do experience a variety of issues with the chat bot when it comes to routing, meetings being booked, etc.

What problems is Drift solving and how is that benefiting you?

Reducing friction along the customer buying journey and insight into lead creation, opportunities created, and influenced.

Mid Market (51-1000 emp.)
Aug 04, 2022
 Source
Overall Rating:
5.0
JB
Joseph B.
Growth Marketing Manager
Share
"Drift is an excellent chat tool to help drive revenue and close deals"
What do you like best about Drift?

Drift's bread and butter is its chat, and it's great, but they also have other useful features like Conversational Landing Pages. My favorite thing about Drift is the A/B testing functionality. It makes it easy for us to optimize our messaging. They also have great account support (shoutout Nick and Andy)!

What do you dislike about Drift?

Drift reporting is excellent, but I wish there was a way to choose specific metrics from the multitude of reports they offer and create a custom export list.

What problems is Drift solving and how is that benefiting you?

- Drift helps us quickly engage with hand raisers and get those high-intent visitors to sales quickly. - Drift helps us deliver downloadable assets to prospects while also allowing them to continue to engage with our team. - Drift helps us build our prospect list by making it very easy for visitors to subscribe to our content.

Mid Market (51-1000 emp.)
Aug 04, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great platform and team"
What do you like best about Drift?

The team supporting the onboarding process is fantastic, they made it incredibly easy during implementation and encouraged adoption of the platform across our team.

What do you dislike about Drift?

Not much really, we get 4 hours of playbook support per month which, in the beginning, isn't too much but we're still seeing great results.

What problems is Drift solving and how is that benefiting you?

Drift is engaging with the visitors on our website who are would have otherwise not known where to go for information as well as encouraging them to book a meeting.

Mid Market (51-1000 emp.)
Aug 04, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent tool, especially for ABM."
What do you like best about Drift?

I'm still quite new to Drift, but I have found the platform is quite simple to use once you understand basics. It has been very helpful in my ABM campaigns towards targeted accounts, especially when wanting to make the user epxierience as personalised as possible. It's also great monitoring those target accounts and how engaged they are with your site, based on their site visits and drift bot interactions. Also, my experience with Drift is very positive due to the customer success manager.

What do you dislike about Drift?

There isn't much I dislike about Drift! Even though I said that the platform is quite simple once you understand the basics, I sometimes miss the odd requirement - if I can't get in contact with my customer success manager, I go to Drift Support, which sometimes can take a little longer than I'd like to fix my issue - especially if I have a deadline. However, support are always very kind and understanding when I let them know I'm on a tight deadline and are always happy to help me.

What problems is Drift solving and how is that benefiting you?

As our company has a large amount of visitors on our site, both new and current customers, it's very helpful to have the Drift Bots on each site page, working out what the customer needs. For example, if the customer needs to talk to the sales team or need support, it can transfer them straight to the team. It saves both us and the customer time.

Enterprise (> 1000 emp.)
Aug 01, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent Tool for Sales/Market Development"
What do you like best about Drift?

Giving customers the ability to proactively add meetings to my calendar. As someone who supports the Public Sector, meetings are difficult to coordinate and this reduces the time spent on playing phone/email tag.

What do you dislike about Drift?

For whatever reason, the Public Sector customers/accounts that I support always get routed to my Commerical counterparts. I'm not sure if this is something to do with Drift itself or with how it is configured internally at Red hat. Nobody at Red Hat is able to provide an explanation. The customers/meetings eventually get routed to me, but delays in properly routing the meeting sometimes lead to no-shows or customer frustration.

What problems is Drift solving and how is that benefiting you?

One of the main performance metrics I'm measured by is meeting setting for my Account Teams. Drift benefits me greatly by allowing customers to proactively add meetings to my calendar. It also gives me better insights into what messaging is resonating with customers by reporting their views/clicks/engagment.

Enterprise (> 1000 emp.)
Jul 28, 2022
 Source
Overall Rating:
5.0
Matt W. avatar
Matt W.
Team Lead Enterprise Sales Development Representative Ii
Share
"Great tool to see which Accounts are engaged"
What do you like best about Drift?

In addition to being able to have a live discussion with prospects, I frequently check the Live View and Account Activity pages to discover who from which accounts are engaged with content.

What do you dislike about Drift?

If no one on my team is available, I don't like that Drift inserts my calendar for the visitor to book a meeting. The scheduling assistant should send the availability of the Sales Rep who covers the territory that the visitor is from - not any random Sales Rep.

What problems is Drift solving and how is that benefiting you?

Drift allows our team the ability to quickly speak with prospects that are showing interest and engagement. Instead of sending emails and making several calls, Drift lets us have live discussions.

Mid Market (51-1000 emp.)
Jul 28, 2022
 Source
Overall Rating:
5.0
AD
Alexis D.
Bdr
Share
"Very insightful information"
What do you like best about Drift?

The ability to make a brief video so potential clients know they are speaking to an actual person rather than just another bot.

What do you dislike about Drift?

I dont particularly dislike anything it is really how your admin sets up your drift that determines your user experience

What problems is Drift solving and how is that benefiting you?

Drift is making it it easier and quicker to speak to potential customers and clients. It is solving the gap between when a customer is interested in a product and when they speak to an expert.

Enterprise (> 1000 emp.)
Jul 27, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Results!"
What do you like best about Drift?

Great customer service and technical team

What do you dislike about Drift?

Nothing I can think of. Everything is working well.

What problems is Drift solving and how is that benefiting you?

Increased productivity, Increased engagement on our site, increase pipeline revenue and closed won revenue.

Enterprise (> 1000 emp.)
Jul 22, 2022
 Source
Overall Rating:
5.0
CS
Carla S.
Manager, Marketing Campaign Operations
Share
"Great tool and fantastic customer support"
What do you like best about Drift?

Drift has been such a great tool for us. It is easy to use and implement. We have been able to test to see what resonates best with our audience with their A/B testing capabilities. There are always adding new capabilities that are making it easier and better for the users. The customer support we have from the Drift team is amazing. They have provided so many insights, enablement, best practices, and support.

What do you dislike about Drift?

If you come into an instance that is already using longer and more complex playbooks, it can be overwhelming to learn and understand. But as you use the tool, it does become easier to know what you're looking for and where to look for what you need. And customer support has been great at helping us with playbooks.

What problems is Drift solving and how is that benefiting you?

It gives the prospect a better experience. They can decide if they are ready to speak to sales, download an asset, or just browsing the site. This has helped ensure that only prospects who are ready to speak with sales are making it to the reps.