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Drift Logo
Drift
Real-time Customer Engagement
4.4
(1,081)
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Drift Reviews & Product Details

Drift Overview
What is Drift?

Drift is a cloud-based live chat, in-app messaging, and email management platform that consolidates critical features for sales and marketing teams. The platform offers customizable live chat widgets, email follow-ups for abandoned chats, conversation histories, email campaign automation, and an AI-powered chatbot. Among its key features include Drift’s in-app messaging that targets its customers with full-page takeovers and slider messages. Users can also create automated email campaigns with a range of triggers, for customer onboarding, churn prevention, and more.

Company Drift.com, Inc.
Year founded 2015
Company size 201-500 employees
Headquarters Boston, MA, USA
Social Media
Drift Categories on Findstack
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Crevio
Sponsored
5.0
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$29.00/month
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Drift Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Drift Features
24/7 Customer Support
A/B Testing
AI-Powered Chatbots
Analytics/Reporting
Automated Responses
Bot-to-Human Handoff
CRM Integration
Chat Routing
Conversion Tracking
Custom Scripting
Custom Workflows
Customer Feedback Collection
Customer Segmentation
Customizable Chat UI
Drip Campaigns
Integration with Email Marketing
Lead Qualification
Lead Scoring
Live Chat
Mobile Optimization
Multi-channel Communication
Multi-language Support
Natural Language Processing (NLP)
Personalized Messaging
Proactive Chat
Sales Pipeline Management
Scheduling Meetings
Third-party Integrations
User Behavior Tracking
Visitor Tracking
Drift Media
Drift video thumbnail
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Drift Screenshots
Drift screenshot 1
Drift screenshot 2
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: August 15, 2025
Drift Logo
1,081 Drift Reviews
4.4 out of 5
Enterprise (> 1000 emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"My Wonderful Expierence"
What do you like best about Drift?

The best aspect about Drift that I like is how well the features work. For example, all the shortcuts are my best friend. It makes conversations much easier to handle and opperate. Also, the drift integration into Salesforce is wonderful and smooth. Whenever I have issues (not usually) the customer support is also a wonderful resource. I use Drift every day and it is very nice that it is super easy to implement into my day.

What do you dislike about Drift?

The only apsect about Drift that troubles me sometimes is the inegration into Salesforce. Usualy it is on time, but sometimes it takes a little bit longer than expected.

What problems is Drift solving and how is that benefiting you?

It is making the sales proccess a lot smoother and easier. Now when leads come through Drift, it automatically creates a lead within Salesforce and saves a lot of time.

Mid Market (51-1000 emp.)
Feb 02, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Drift removes the element of proximity from you and your customers"
What do you like best about Drift?

Until we started using Drift, I had typically seen website chat bots as an annoyance. What I quickly realized was that the drift functionality allows you to directly interface with customers seeking out your products or solutions that you might not already have. Not only are you able to responsively engage with individuals at the exact time that they are thinking about your solutions versus after the fact, but you also gain valuable insights akin to primary market research. Additionally, I had no idea how comfortable a prospective customer was in talking with what they believed to be a robot versus a human being. From an operational perspective, there are few companies that provide the level of support we enjoy from the Drift Team both with implementation and integration to building the playbook of automated responses. We wish that we had built in the functionality when we were first launching hour new site.

What do you dislike about Drift?

It isn't so much what I dislike about drift but, rather, the lack of understanding of our business that it exposed. (A good thing.) Prior to implementation, we had no idea how much we had under-resourced the project. We had no idea exactly how much pent up demand there was amongst prospective patients and customers looking to directly engage with the company. The solution has since paid for itself multiple times over.

What problems is Drift solving and how is that benefiting you?

Drift allows us to instantaneously interact with prospective patients and buyers. They don't need to fill out a form, send an email, or call a main office line and wait for a response. In a world of instant gratification, Drift removes the time from "interest" to "response".

Mid Market (51-1000 emp.)
Jan 23, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Drift never disappoints!"
What do you like best about Drift?

By far the best part of our Drift experience has been working with Jaclyn. She is extremely knowledgeable, always willing to help and so innovative.

What do you dislike about Drift?

All the pop-up bots when I am creating playbooks.

What problems is Drift solving and how is that benefiting you?

Drift allows our prospects and customers to get questions answered in real-time and makes it that much easier for them to buy from us. Additionally, Drift helps shorten our sales cycle.

Mid Market (51-1000 emp.)
Jan 23, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great piece of kit for web chat with prospects"
What do you like best about Drift?

It is great for visability, if you want a single source of truth about who is coming to your website and for what.

What do you dislike about Drift?

It would be good if drift shows the live feed without having to open the web browser, but this not a deal breaker.

What problems is Drift solving and how is that benefiting you?

its allowing customer conversations to come into out piprline where we can track everything for easy visbality and stay on top of reps engagemnet

Enterprise (> 1000 emp.)
Jan 23, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Really usefull prospecting tool"
What do you like best about Drift?

It gives you updates on accounts and allow you to talk to your potential clients really easyli.

What do you dislike about Drift?

Sometimes it can disconnect you fast, so you have to reconnect.

What problems is Drift solving and how is that benefiting you?

It gives you really good insights that allows you to organize your schedule.

Mid Market (51-1000 emp.)
Dec 27, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Gives me fantastic insights"
What do you like best about Drift?

I like the insights it gives me into information and interactions I would normally have no visibility to. I get a morning digest that lets me take a quick look at anything new and lets me plan out my outreach

What do you dislike about Drift?

I find it to be a very good tool. I think it's simple. I really can't think of too much I would dislike

What problems is Drift solving and how is that benefiting you?

I see if my accounts or engages and can give me an idea if an email was opened and our website was explored

Mid Market (51-1000 emp.)
Dec 13, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"User friendly and detailed info available"
What do you like best about Drift?

Browsing history of prospects can be digged out.

What do you dislike about Drift?

absence of country flied, time in the dashboard

What problems is Drift solving and how is that benefiting you?

able to find out the intent of prospects visiting website etc.

Mid Market (51-1000 emp.)
Dec 11, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I love Drift"
What do you like best about Drift?

It is so easy to communicate with both current and prospective clients.

What do you dislike about Drift?

I do not like how sometimes the client leaves our webpage or goes offline and it takes a second for the app to catch up and realize it. It will tell me client is typing for like 4 minutes.

What problems is Drift solving and how is that benefiting you?

Based on the qualifying questions, a client is connected to the right sales rep/person to speak with. From there, I am able to see information that is required to either locate account or help me sell the client.

Mid Market (51-1000 emp.)
Nov 30, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"More visibility into hot leads than I would have ever imagined!"
What do you like best about Drift?

I thought it was simply a chat box where I could interact with prospects who visit our website. However, it is much more than that! Drift syncs with your account book so that when leads specifically in your territory engage with anything on your website, you are notified in real-time! Not only are you notified, but you can also tell what material they engaged with and where they are located worldwide. From a rep who is 100% outbound, this tool provides insight into warm leads, making my job easier. It is also helpful to get the email digests every week, showing the engagement score on my accounts over the past week.

What do you dislike about Drift?

I do not dislike much about Drift, but I would prefer if it could tell me when someone from one of my accounts submits a demo request, rather than just engages.

What problems is Drift solving and how is that benefiting you?

Solves the issue of having a human on the other end to contact prospects or customers who visit the website. Also solves the problem of weak visibility into warm leads at each of my accounts.

Mid Market (51-1000 emp.)
Nov 30, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great tool to communicate with prospects"
What do you like best about Drift?

allows me to see whos looking into my company from my accounts

What do you dislike about Drift?

some time bots can set meetings though it

What problems is Drift solving and how is that benefiting you?

Helps us get quick meetings set up for more business.

Mid Market (51-1000 emp.)
Nov 27, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Changing the Sales experience"
What do you like best about Drift?

Drift makes prospecting so much easier. I am no longer blindly working and looking for people who may be intersted in our service. I can now target those directly with interest who have visited our page.

What do you dislike about Drift?

I do not have any dislikes about Drift so far.

What problems is Drift solving and how is that benefiting you?

I am able to target companies who have visited our page and have high buyers intent.

Enterprise (> 1000 emp.)
Nov 20, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great platform and amazing ongoing support"
What do you like best about Drift?

Get our prospects talking to a person quicker - improving conversion rates! The platform is intuitive, and there are constantly new releases to help improve performance. The customer support is brilliant!!

What do you dislike about Drift?

Nothing I have come across yet. The reporting can sometimes be a bit tricky but they are already working on improving those.

What problems is Drift solving and how is that benefiting you?

Getting prospects talking to a real person quicker! It's boosting our conversion rates and driving leads

Mid Market (51-1000 emp.)
Nov 10, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Inbound SDR"
What do you like best about Drift?

Instant communication being able to see my accounts that are active and being able to reach out real time

What do you dislike about Drift?

I feel like I dont get as many meetings as I was expecting or conversations routed to me

What problems is Drift solving and how is that benefiting you?

Getting in front of the customer as soon as possible

Enterprise (> 1000 emp.)
Oct 18, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great for sales persons or DemGen"
What do you like best about Drift?

it allows prospects to get in touch with correct people, it automates a lot of processes

What do you dislike about Drift?

it sends a lot of notifications of who is inside the website and that becomes annoying sometimes

What problems is Drift solving and how is that benefiting you?

allowing customers or prospects to be in touch with the company

Mid Market (51-1000 emp.)
Oct 11, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Business Development Representative"
What do you like best about Drift?

User-friendly and easy to navigate, I had a hard time setting up some stuff in relation to my account the the Drift support team was extremely helpful and responsive in getting it fixed. Super appreciative!

What do you dislike about Drift?

I don't dislike anything about it so far.

What problems is Drift solving and how is that benefiting you?

Where to spend my time and energy when prospecting and if my messaging and outreach have any influence.

Small Business (50 or fewer emp.)
Sep 25, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Drift has been great for our sales team"
What do you like best about Drift?

Drift has allowed our scattered sales force to participate in sales conversations at a moments notice.

What do you dislike about Drift?

only long term issue is when appointments are being sought that it does not appear all of the sales team gets to be a part of that. The appts typically land on me and only me.

What problems is Drift solving and how is that benefiting you?

when people want to talk to someone now, in theory is always someone

Mid Market (51-1000 emp.)
Sep 12, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Solution"
What do you like best about Drift?

Being able to chat with customers and have everything integrated with salesforce is amazing.

What do you dislike about Drift?

Routing can be complicated to get 100% correct

What problems is Drift solving and how is that benefiting you?

Chat capabilities for customers that would like to do a live chat through our website

Mid Market (51-1000 emp.)
Aug 25, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great!"
What do you like best about Drift?

As an agent, I am thoroughly impressed with the Drift platform! Since we started using it, our interaction with customers has reached a new level of efficiency and quality. The real-time chat feature is simply fantastic. I can instantly connect with website visitors and address their inquiries in real-time. This not only saves waiting time but also positively impacts the customer experience. The intelligent chatbots have also won me over. They handle frequently asked questions brilliantly and manage to gather crucial customer information before handing them over to me. This means that by the time I take over the conversation, I already have all the necessary context to provide personalized and practical assistance. One of the things I love the most is the ability to customize messages based on the specific pages visitors are on. This creates a more genuine connection as we tailor our responses to their interests. Additionally, the automatic conversation routing system is a game-changer. Conversations go straight to the right team members, further streamlining the process. Overall, we're more connected with customers, generating leads more efficiently and providing an experience that makes a difference. If you're looking to elevate your customer support approach, I recommend giving Drift a shot. 💬👏

What do you dislike about Drift?

It would be nice to have access to more detailed conversation analytics. As a user, not an admin, I don't have wide access to my feedback on the conversations I had or data as to how much time I spent on my chats, and what could be better. It can be also some sort of settings only my company has access.

What problems is Drift solving and how is that benefiting you?

In summary, Drift's solutions address critical pain points, improving engagement, lead generation, support efficiency, personalization, data utilization, productivity, and conversion rates. These benefits collectively contribute to a more effective and customer-centric approach to business.

Enterprise (> 1000 emp.)
Aug 07, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Quick and Easy"
What do you like best about Drift?

Drift gathers info and automatically books a meeting even when you're not available to chat with a person.

What do you dislike about Drift?

The mobile app is a bit buggy and clunky at times and hides a part of the chat when you pull up the keyboard.

What problems is Drift solving and how is that benefiting you?

Drift helps filter out inbound prospects and determines if they are qualified to speak to a sales rep. Sometimes this funnel isn't perfect but it is helpful.

Mid Market (51-1000 emp.)
Jul 20, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best Conversation Platform"
What do you like best about Drift?

It is easy to set up & use, and it integrates well with marketing, CRM, and ABM tools like HubSpot, Salesforce, and Demandbase. The Drift profiles and meetings are one of the best Drift features.

What do you dislike about Drift?

The chat/conversation routing rules & playbook goals are still complicated. Time and again, it keeps on throwing lead sync errors. However, it gets fixed most of the time automatically.

What problems is Drift solving and how is that benefiting you?

The Drift has solved the slow response rates from the prospects. Our meeting bookings are up month over month. It has helped to disqualify the junk and bad leads, sales do not have to deal with the known junk leads.