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Drift Logo
Drift
Real-time Customer Engagement
4.4
(1,081)
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Drift Reviews & Product Details

Drift Overview
What is Drift?

Drift is a cloud-based live chat, in-app messaging, and email management platform that consolidates critical features for sales and marketing teams. The platform offers customizable live chat widgets, email follow-ups for abandoned chats, conversation histories, email campaign automation, and an AI-powered chatbot. Among its key features include Drift’s in-app messaging that targets its customers with full-page takeovers and slider messages. Users can also create automated email campaigns with a range of triggers, for customer onboarding, churn prevention, and more.

Company Drift.com, Inc.
Year founded 2015
Company size 201-500 employees
Headquarters Boston, MA, USA
Social Media
Drift Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
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Drift Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Drift Features
24/7 Customer Support
A/B Testing
AI-Powered Chatbots
Analytics/Reporting
Automated Responses
Bot-to-Human Handoff
CRM Integration
Chat Routing
Conversion Tracking
Custom Scripting
Custom Workflows
Customer Feedback Collection
Customer Segmentation
Customizable Chat UI
Drip Campaigns
Integration with Email Marketing
Lead Qualification
Lead Scoring
Live Chat
Mobile Optimization
Multi-channel Communication
Multi-language Support
Natural Language Processing (NLP)
Personalized Messaging
Proactive Chat
Sales Pipeline Management
Scheduling Meetings
Third-party Integrations
User Behavior Tracking
Visitor Tracking
Drift Media
Drift video thumbnail
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Drift Screenshots
Drift screenshot 1
Drift screenshot 2
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Drift screenshot 4
Drift screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 29, 2025
Drift Logo
1,081 Drift Reviews
4.4 out of 5
Enterprise (> 1000 emp.)
Apr 14, 2023
 Source
Overall Rating:
5.0
DH
Daniela H.
Account Executive
Share
"Accurate engagements"
What do you like best about Drift?

I really enjoy using it to reach out to my accounts expeditiously, but it also helps me prioritize which accounts to reach out to based on their engagement in Drift.

What do you dislike about Drift?

Sometimes the user interface feels disjointed when toggling through the different screens. This is pretty basic and doesn't hinder the ability to efficiently use the platform, but it can be annoying.

What problems is Drift solving and how is that benefiting you?

Timely reach outs, better engagement data, and a seamless way for my accounts to set their own meetings on their own time.

Small Business (50 or fewer emp.)
Apr 03, 2023
 Source
Overall Rating:
5.0
Brendan K. avatar
Brendan K.
Business Development Representative
Share
"One of the best Marketing and Sales Chat & Chatbot Platform"
What do you like best about Drift?

What I like about Drift is that you are able to create a Playbook, and customize the interaction and questions that your bot will have with a visitor to the site. I also love the fact that you can connect/integrate Drift with your Calendar and visitors can either talk to an urgent if they wish to or book meetings directly through Drift and your Calendar Integration.

What do you dislike about Drift?

There is nothing I dislike about Drift so far. It does what we need and is serving its purpose without any challenges as yet.

What problems is Drift solving and how is that benefiting you?

We use Drift for prospective clients that visit our website for our services. As a Sales Consulting/SDR/BDR services company, people visit our website, and in most cases, they want to know what we do, the processes and tools we use, and need more information through booking a meeting or through having a conversation with an urgent or the bot. We use Drift for this engagement with site visitors or prospective clients that might want to know more about the services we provide.

Small Business (50 or fewer emp.)
Mar 27, 2023
 Source
Overall Rating:
5.0
TD
Tim D.
Founder
Share
"Drift adds a dimension to our customers experience."
What do you like best about Drift?

Visitors to our website often look for a quick answer to a question, and while we have the answers tucked away among the pages, there is nothing like being able to talk to someone right away. Drift allows visitors to reach out to a representative and have a quick and welcoming chat. The online process also seems to encourage folk who would not fill out a form to interact with our team and access information.

What do you dislike about Drift?

We don't really have a downside view of Drift. The application does not have a call back feature for interactions where the customer has left the chat, but this feature would probably not be feasible, or acceptable to site visitors!

What problems is Drift solving and how is that benefiting you?

Drift is allowing our representative to have conversations and make connections with users who may not like filling out forms. Starting a conversation style interaction really does encourage users to interact with us when they might not otherwise.

Mid Market (51-1000 emp.)
Mar 23, 2023
 Source
Overall Rating:
5.0
ML
Mary Anne L.
Founder
Share
"A chatbot that delivers"
What do you like best about Drift?

It enables me to schedule client appointments and create pre-established templates for inquiries.

What do you dislike about Drift?

There are no specific issues at the moment.

What problems is Drift solving and how is that benefiting you?

It lessens the quantity of support requests received and assists me in organizing my appointments with clients.

Mid Market (51-1000 emp.)
Mar 20, 2023
 Source
Overall Rating:
5.0
BS
Ben S.
Bdr
Share
"Great way to interact and book meetings with prospects"
What do you like best about Drift?

Tells me who out of my accounts are on the website engaging - very easy to send over a meeting invite and get some qualification done whilst they are on the website.

What do you dislike about Drift?

Sometimes the platform will bring in the wrong BDR assigned to the account, which can cause some friction. There are a lot of positives to Drift than negatives.

What problems is Drift solving and how is that benefiting you?

Drift sifts through genuine sales enquiries and buyer / seller support questions, saving me a lot of time and making my day to day more efficient to concentrate on other tasks and improving performance

Mid Market (51-1000 emp.)
Mar 17, 2023
 Source
Overall Rating:
5.0
MS
Mason S.
Founder
Share
"Clean and Snappy solution for insight into accounts"
What do you like best about Drift?

It gives easy visibility into accounts when they interact with your marketing experts

What do you dislike about Drift?

Need easier access at surface level to see if they have booked a meeting yet

What problems is Drift solving and how is that benefiting you?

It allows the efforts of the marketing team to easily translate into the sales funnel

Enterprise (> 1000 emp.)
Mar 15, 2023
 Source
Overall Rating:
5.0
EJ
Ethan J.
Business Development Representative
Share
"Drift is a great user experience to connect your team directly to your clientel"
What do you like best about Drift?

What I like most about Drift is the ease of connecting with prospective clients.

What do you dislike about Drift?

The only downside of Drift is that customers sometimes come through the drift line, which is unavoidable.

What problems is Drift solving and how is that benefiting you?

Drift allows prospective clients to connect directly to our sales teams to get the information they are looking for quickly and efficiently.

Small Business (50 or fewer emp.)
Mar 12, 2023
 Source
Overall Rating:
5.0
BR
Beth R.
Sales Development Representative
Share
"Helpful tool"
What do you like best about Drift?

I like the automation and ability to add internal notes and colleagues to conversations.

What do you dislike about Drift?

Issues with customising timezone automated active times for large organisations across multiple timezones.

What problems is Drift solving and how is that benefiting you?

It's giving us the ability to engage with website visitors live.

Small Business (50 or fewer emp.)
Feb 10, 2023
 Source
Overall Rating:
5.0
SL
Stephanie L.
Sales Development Representative
Share
"Best chat app I've used so far"
What do you like best about Drift?

Drift provides an easy User Experience; it is a great way to talk to leads in real-time, my favourite part is when they provide their phone number so quickly, and I give them a call straight away to bring more sales!

What do you dislike about Drift?

Nothing so far, I do think the app is excellent, I also got it installed on my iPhone in case I'm out of the office, Drift is a great way to attract leads and provide info in real time

What problems is Drift solving and how is that benefiting you?

When someone comes to the web, they see this pop-up message and feel very confident to share information; they provide their contacts details very quickly and the Sales Development Team can reach out straight away.

Mid Market (51-1000 emp.)
Feb 09, 2023
 Source
Overall Rating:
5.0
JB
Joandy B.
Founder
Share
"Game Changing"
What do you like best about Drift?

The ability to have your leads right where you need them. All you need is to leverage that process and it's money

What do you dislike about Drift?

I wish it was up to date with the prospect's current company. That can sometimes throw me off,

What problems is Drift solving and how is that benefiting you?

Having an extra funnel to get more meetings. The prospects are usually hotter and it's easier to know there interest based on where they are,

Small Business (50 or fewer emp.)
Feb 07, 2023
 Source
Overall Rating:
5.0
MS
Mike S.
Founder
Share
"Drift goes beyond IM!"
What do you like best about Drift?

Quick and easy experience for clients, prospects and myself. The bot gathers the info I need to start a specific conversation to support my contact.

What do you dislike about Drift?

I would like to be able to create custom responses that only I can see - not my whole team.

What problems is Drift solving and how is that benefiting you?

When clients have a question, the chat bot is easy to find to connect with support.

Mid Market (51-1000 emp.)
Feb 06, 2023
 Source
Overall Rating:
5.0
AG
Amy G.
Consultant
Share
"Powerful and competitive"
What do you like best about Drift?

Drift is a powerful tool that is backed by a team that is constantly improving and takes product feedback seriously. This helps our team feel comfortable investing in the tool, knowing that Drift continues to monitor competition, the market, and trends to remain competitive.

What do you dislike about Drift?

There are some delays on page oad times for the landing page playbooks, and I'd like to see that improve over time to enable us to use that feature more often.

What problems is Drift solving and how is that benefiting you?

Drift is allowing our site visitors to get in direct contact with our sales team while they are onsite. This helps us improve our number of meetings booked and helps qualify web traffic on our site.

Mid Market (51-1000 emp.)
Feb 03, 2023
 Source
Overall Rating:
5.0
MR
Milton R.
Founder
Share
"Great user experience"
What do you like best about Drift?

Multiple platforms. The Application allows me to respond to leads atbrhe drop of a dime. The integration in gmail is seamless as well, just an overall great app.🔥🔥🔥🔥

What do you dislike about Drift?

It did take a minute for me to understand the ins and outs and settings. It is nit good for a novice user or someone new to technology. You can really lean into the CS team for suport though.

What problems is Drift solving and how is that benefiting you?

Its allowing me to respond to customers and leads in real time. It has increased my conversion rate out the box. And its gives me a real look into what piques customers interests

Enterprise (> 1000 emp.)
Feb 02, 2023
 Source
Overall Rating:
5.0
SB
Sarah B.
Founder
Share
"A great new tool for outreach."
What do you like best about Drift?

I really enjoy the daily drift activity emails. These emails provide insights on account activities and specifics around what content these accounts are engaing with.

What do you dislike about Drift?

I would like to have more options on how to filter what accounts I recieve updates on.

What problems is Drift solving and how is that benefiting you?

Drift provides me a deep dive into what my accounts are viewing, with that content I am able to prioritize where to focus my attention. It also provides me insight into new accounts that are under my name but I have not had much enagement with, drift basiacally is providing me with an "fyi" that I otherwise would not be aware of.

Mid Market (51-1000 emp.)
Feb 02, 2023
 Source
Overall Rating:
5.0
MW
Megan W.
Founder
Share
"Drift - The Easy Way to Connect to Prospects"
What do you like best about Drift?

I have loved Drift as it has made it simple to connect to prospects who want to know more about our product. Booking meetings has become significantly easier with the help of Drift.

What do you dislike about Drift?

I dislike that the Drift notifications are random as it makes it difficult to focus on tasks otherwise. I also dislike how quickly I need to respond before the conversation becomes inactive.

What problems is Drift solving and how is that benefiting you?

Drift is making it easier for prospects to get in contact with Sales and Support, which makes booking meetings easier for myself as well as getting prospects to the right person.

Enterprise (> 1000 emp.)
Jan 25, 2023
 Source
Overall Rating:
5.0
SB
Shamira B.
Sdr
Share
"Drift is an amazing tool."
What do you like best about Drift?

What I like best about drift is that you need a company's email domain to enter that chatbot.

What do you dislike about Drift?

There is nothing I dislike about Drift. It's literally a perfect tool.

What problems is Drift solving and how is that benefiting you?

It's solving the wait time for prospects that come onto our chatbot. It's benefiting the sales team because we're able to meet qualified meetings through it.

Enterprise (> 1000 emp.)
Jan 25, 2023
 Source
Overall Rating:
5.0
MR
Melissa R.
Senior Director, Global Sales Development
Share
"Drift's excellent platform, onboarding and customer service = Increase in Pipeline and Revenue!"
What do you like best about Drift?

Outside of the chatbot capabilities, ease of use and analytics - I love the "Prospector" tool and Fastlane. See highly engaged accounts and increase speed to lead.

What do you dislike about Drift?

I love the Drift video component of the platform - (on us not Drift). We're having challenges with adoption and consistent usage among my Inside Sales team in prospecting efforts.

What problems is Drift solving and how is that benefiting you?

Visibility to top target accounts, speed to lead, more booked meetings, increased pipeline and revenue, as we can meet the prospect where they are in their journey.

Mid Market (51-1000 emp.)
Jan 24, 2023
 Source
Overall Rating:
5.0
AS
Amanda S.
Business Development Rep
Share
"SO much better than Intercom"
What do you like best about Drift?

It's easy to use, and in real time. I like that is sends a review email.

What do you dislike about Drift?

I don't really have an answer for this. I guess be notified immediately if our accounts are on instead of checking periodically or after.

What problems is Drift solving and how is that benefiting you?

Allows us to chat with prospects we have been trying to chat with when they get on our website

Mid Market (51-1000 emp.)
Dec 30, 2022
 Source
Overall Rating:
5.0
NW
Nathan W.
Sr, Sdr Enterprise
Share
"Drift is excellent for surfacing the potential customers visiting your site!"
What do you like best about Drift?

You can see exactly when and where people are visiting your site. I like the UI. It's easy to use.

What do you dislike about Drift?

It is sometimes difficult to see the alerts for people chatting live on the site.

What problems is Drift solving and how is that benefiting you?

Being able to know the best customers to reach out to and their location.

Mid Market (51-1000 emp.)
Dec 28, 2022
 Source
Overall Rating:
5.0
NP
Navin P.
Head Of Revenue Operations
Share
"Your shortcut to pipeline generation"
What do you like best about Drift?

Simple to implement and flexible for a number of use cases. You can start slow and then scale up as you build out new motions in your playbook. Your SDR team will love it.

What do you dislike about Drift?

It creates value that scales over time. As such, it's not cheap. You have to decide if the investment is something you can prove with an ROI model.

What problems is Drift solving and how is that benefiting you?

Connecting in marketing prospects with our front-line sales team and creating a more fluid, scalable and efficient top-of-funnel process that creates pipeline more quickly than traditional web forms.

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