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Drift Logo
Drift
Real-time Customer Engagement
4.4
(1,081)
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Drift Reviews & Product Details

Drift Overview
What is Drift?

Drift is a cloud-based live chat, in-app messaging, and email management platform that consolidates critical features for sales and marketing teams. The platform offers customizable live chat widgets, email follow-ups for abandoned chats, conversation histories, email campaign automation, and an AI-powered chatbot. Among its key features include Drift’s in-app messaging that targets its customers with full-page takeovers and slider messages. Users can also create automated email campaigns with a range of triggers, for customer onboarding, churn prevention, and more.

Company Drift.com, Inc.
Year founded 2015
Company size 201-500 employees
Headquarters Boston, MA, USA
Social Media
Drift Categories on Findstack
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Crevio
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5.0
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$29.00/month
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Drift Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Drift Features
24/7 Customer Support
A/B Testing
AI-Powered Chatbots
Analytics/Reporting
Automated Responses
Bot-to-Human Handoff
CRM Integration
Chat Routing
Conversion Tracking
Custom Scripting
Custom Workflows
Customer Feedback Collection
Customer Segmentation
Customizable Chat UI
Drip Campaigns
Integration with Email Marketing
Lead Qualification
Lead Scoring
Live Chat
Mobile Optimization
Multi-channel Communication
Multi-language Support
Natural Language Processing (NLP)
Personalized Messaging
Proactive Chat
Sales Pipeline Management
Scheduling Meetings
Third-party Integrations
User Behavior Tracking
Visitor Tracking
Drift Media
Drift video thumbnail
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Drift Screenshots
Drift screenshot 1
Drift screenshot 2
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Drift screenshot 4
Drift screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: June 25, 2025
Drift Logo
1,081 Drift Reviews
4.4 out of 5
Mid Market (51-1000 emp.)
Nov 16, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Smart but expensive supportive tool"
What do you like best about Drift?

Amazing and very friendly support 24/7. Each time I need something I will find someone that can actually help me. Also the playbook builder it's easy to use and very intuitive to understand the user path that you actually create.

What do you dislike about Drift?

There are not enough integrations. We are currently using Act-On as marketing automation and Microsoft Dynamics as CRM and we are manually integrating Drift through Zapier. Also, it's very expensive and it's difficult in our market to perform a positive ROI. We can't scale up our Drift experience because we cannot generate that many leads in our sector.

What problems is Drift solving and how is that benefiting you?

Easier and faster demo submissions. The users interact with the bot and they find it helpful. More incoming leads and easier process for our sales team in booking a demo call

Mid Market (51-1000 emp.)
Nov 16, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Overall drift is great tool to get us connected to HOT leads."
What do you like best about Drift?

I like that it connects us to people immediately when their interest is highest. it also tells us what page they are on.

What do you dislike about Drift?

I hate that it disconnect when people go to to a different page. also, the Round robin is annoying that if i am behind it gives me 3 chats in row.

What problems is Drift solving and how is that benefiting you?

I think it is a great customer experience to go from a chat to a same-day meeting. we have a really high closed-won for those.

Mid Market (51-1000 emp.)
Aug 19, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"A powerful tool for conversations and pipeline production"
What do you like best about Drift?

Tangible ROI, Modular design process, great CSM team

What do you dislike about Drift?

The automation product line is underdeveloped and doesn't provide accesibility or autonomy to the end user. It becomes difficult to troubleshoot issues due to this. Automation is very much a managed service "black box" at this point which proves challenging for our organization

What problems is Drift solving and how is that benefiting you?

We use this tool as a conversational channel for our prospects and partners. We can direct people to the right resource, and if needed, loop in a sales rep. Drift is a strong driver in pipeline and creates meaningful conversations with our customers

Mid Market (51-1000 emp.)
Jul 22, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy to use, just need time to get the most ROI"
What do you like best about Drift?

I think the tool is very easy to use and learn. Their interface is intuitive. I think their customer success team has been wonderful to work with as well to help optimize our use of the platform and bounce ideas around. I also like that they have templates for playbooks so youre not always starting from scratch.

What do you dislike about Drift?

Our biggest downfall is not having the right time/resources to properly invest into optimizing the tool in order to see the ROI. Like any marketing strategy, it requires time and experimentation to see what works. I think there's a lot of room for us to grow our strategy. So this isn't necessarily a fault of Drift itself, but rather it needs to be treated like any other tactic and given the care and attention it deserves. We also had to solve for spam engaging our Drift bot, that would create noise for our sales team.

What problems is Drift solving and how is that benefiting you?

We are trying to engage our website users differently and connect them with a live human being where possible to increase conversion rates with our web traffic. We like their auto-routing feature and connect the user with the right person on our sales development team. We have been able to successfully convert leads from Drift into pipeline dollars.

Mid Market (51-1000 emp.)
Apr 13, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Amazing tool focus on sales, could use support and CRM improvements"
What do you like best about Drift?

Drift helped us grow our revenue while also giving us more abilities to filter chats with the bots rather than having our team do it manually.

What do you dislike about Drift?

While Drift is great for sales, our support team was looking for more capabilities to separate support from sales, monitor feedback, etc. It also did not have the best HubSpot integration like we were told it could, which is disappointing. They probably over-sell it on the CRM integrations. We were told it likely works better with Salesforce.

What problems is Drift solving and how is that benefiting you?

Drift is a much more engaging tool on our website and allowed us to more fully customize the site user's experience with chat, get them to the right sales rep faster, and heavily increased the number of chats our sales team was getting month-over-month. We even experimented with other tools they had like the conversational content (used in lead-gen forms), which again had some limitations with HubSpot, but was really engaging, and our sales team loved having their own chat link. We used those in email signatures, email marketing, and more! Great feature! Such a nice, intuitive way to get in touch with leads quicker and easier.

Mid Market (51-1000 emp.)
Sep 22, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Drift has potential"
What do you like best about Drift?

the web app has a nice UX and the live view is streamlined

What do you dislike about Drift?

it just doesn't work as shown in the demo

What problems is Drift solving and how is that benefiting you?

biggest problem is getting insight onto my accounts

Mid Market (51-1000 emp.)
Nov 11, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great Chat Tool "
What do you like best about Drift?

I like the layout of this tool. Everything is fairly simple to find and it looks very clean. My absolute favorite feature of this tool is reporting. It's great to be able to filter charts based on the team involved, and even on an individual basis. Also, the reports in the playbook help us drill down on ways to improve our chat experience.

What do you dislike about Drift?

We came from a slightly more "sophisticated" tool, so Drifts lacks a few features we desire. I would enjoy the tool even more if we could filter chats based on the date. We also noticed that chat routing doesn't have many options besides round robin. With our previous tool, we could individually set the max amount of chats that an agent could take at a time, which was beneficial if the agent was training. I would like to see Drift incorporate more options for filters, chat routing, and max chat load.

What problems is Drift solving and how is that benefiting you?

Drift is beneficial because we can have a bot help us with routing our chats to ensure the best user experience.

Enterprise (> 1000 emp.)
Nov 05, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"The beginning of Web 3.0"
What do you like best about Drift?

Drift is full of features that allow us to build customized, interactive experiences for our site visitors. We use a combination of automated bot conversation and live, human chats, depending on the scenario. The flexibility and being able to be highly targeted and personalized to a user, while being interactive, and having real-time conversations on a website is what I refer to as "web 3.0."

What do you dislike about Drift?

The rich features can be a little overwhelming as you're getting ramped up. However, the personalized support that Drift provides is fantastic. Each person I have been in contact with is helpful, very knowledgeable about the product, and is always pleasant to talk with.

What problems is Drift solving and how is that benefiting you?

We are offering our site visitors a fast, easy way to find help and answers to their questions, and will be roling out the ability to schedule an in-home appointment online via Drift. This helps us to convert sales, and provides our potential customers a convenient, efficient experience.

Small Business (50 or fewer emp.)
Oct 31, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Drift is an easy / efficient chat bot service "
What do you like best about Drift?

Drift's ability to easily integrate with a variety of other platforms is extremely nice. For example, it has been super easy for our company to integrate with Salesforce. Also, Drift's support team is unbeatable. Seriously they are simply awesome.

What do you dislike about Drift?

The UI for building playbooks can be a bit wonky at times. Sometimes the interface becomes glitchy.

What problems is Drift solving and how is that benefiting you?

We are using drift for both Sales and Support. The playbooks we have running help customers communicate with sales reps efficiently. Definitely helps with securing sales. The Support side of Drift is alright. It's no zendesk but it gets the job done for sure. Article looks ups and ticket creation are two of the main features that work well. But hey if you have zendesk you can certainly integrate Drift with it.

Mid Market (51-1000 emp.)
Oct 18, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Powerful Tool, Gets Messy Easily"
What do you like best about Drift?

Drift has tons of capabilities that really accelerate information capture on our website. We're able to interact with visitors in a far superior way than with our old live chat tool.

What do you dislike about Drift?

It's amazing that they make so many updates so quickly to the tool, but it's taken about a year for my org to launch it and get it to a place that we really like. The tool really wasn't built for customer support, and our company needs it for both CS and marketing, so that was a big hurdle. The UI can be really confusing. We also had a terrible customer success manager for a while, and when he left the company we weren't even notified.

What problems is Drift solving and how is that benefiting you?

We're putting more meetings on calendars and proactively engaging with a lot more site visitors. This ladders up to a general increase in MQLs, although there's a lot more that my org can do with it.

Small Business (50 or fewer emp.)
Oct 10, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"The best!! still a few things to improve and a few bugs to solve but it is good"
What do you like best about Drift?

Chatbot and customer engagement, playbooks and meetings.

What do you dislike about Drift?

The Feature: Unenroll contacts on reply (email sequences) is not working. its been a while since I reported it and the customer support team is not helping. I still using Drift because even with that bug is still the best tool I could find.

What problems is Drift solving and how is that benefiting you?

Conversational customer engagment automation

Mid Market (51-1000 emp.)
May 20, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Works pretty well; more careful vetting would be helpful"
What do you like best about Drift?

Drift makes it super easy to connect with site visitors who want to learn more about our products. Once they answer a few automated questions, Drift pings a member of our team who can chat with the prospect.

What do you dislike about Drift?

We get a lot of poorly qualified leads. This may have more to do with the logic our team uses, however, than with Drift itself.

What problems is Drift solving and how is that benefiting you?

We've had some great conversations with folks who may have not otherwise communicated with us.

Enterprise (> 1000 emp.)
May 10, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Jumping to Drift"
What do you like best about Drift?

Easy access of customer support, ease of use and set up

What do you dislike about Drift?

Fixing playbooks, adjusting to errors and our fixes don’t always work/stick the first time

What problems is Drift solving and how is that benefiting you?

Capturing leads, answering immediate questions, saves our time

Mid Market (51-1000 emp.)
Feb 06, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great service, wish there were more options"
What do you like best about Drift?

There's simply no easier way to increase website engagement.

What do you dislike about Drift?

There seems to be quite a jump in both price and product features between the package options. Would love to see more options in-between. Hard to justify the price jump when I don't need to use all the features.

What problems is Drift solving and how is that benefiting you?

My organization had a wealth of prospects sitting in the awareness portion of our funnel, but struggled to advance them to consideration. Drift provided a huge boost as it allowed zero-pressure conversations between prospects and our marketing team.

Mid Market (51-1000 emp.)
Jan 17, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Technical Support Specialist"
What do you like best about Drift?

Easy to use, simply integrate to the page and a straightforward web-app

What do you dislike about Drift?

Some folder organisations or labeling of the cases.

What problems is Drift solving and how is that benefiting you?

General questions via our webpage. We are getting leads through Drift and answering basic questions about our platform

Mid Market (51-1000 emp.)
Dec 02, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Pretty easy to use system to help communicate with customers"
What do you like best about Drift?

It was nice to be able to easily get notified and communicate with customers online. It was pretty simple

What do you dislike about Drift?

Sometimes the alerts didn't pop up right away.

What problems is Drift solving and how is that benefiting you?

We are able to help customers with simple questions they have about our services. It helps us reach a broader, different audience, who have a need for our services.

Small Business (50 or fewer emp.)
Nov 26, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Loving the Drift chat bot !"
What do you like best about Drift?

Simple integration , professional looking and functions very well and as it should

What do you dislike about Drift?

at first a little daunting but then it clicks . Too many youtube videos that don't help . Stick with the product and not 'look at us' aren't we great

What problems is Drift solving and how is that benefiting you?

Ability to chat with a potential customer when I'm not online

Small Business (50 or fewer emp.)
Nov 01, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Drift is always complimented by our clients!"
What do you like best about Drift?

It's fun and a new way of interacting with customers. You can instantly see who is interacting with you and see if they are a genuine lead.

What do you dislike about Drift?

Sometimes the email's come in a little slow and you can miss someone who may be a genuine lead. Sometimes clients get annoyed and just want to speak to a 'real person'. But unfortunately sometimes the team are away from their desks or too busy to action immediately.

What problems is Drift solving and how is that benefiting you?

It instantly allows us to see who we are interacting with.

Small Business (50 or fewer emp.)
Oct 08, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Best way to engage your website visitors"
What do you like best about Drift?

Catchy CTAs, customized chat messages and triggers

What do you dislike about Drift?

Bugs in the product. Features are released with lot of visible bugs.

What problems is Drift solving and how is that benefiting you?

Lead Generation. A significant jump in the # of leads

Mid Market (51-1000 emp.)
Sep 20, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy and fun engagement "
What do you like best about Drift?

I am able to easily communicate with prospects and engage with anyone on the website. The tool is sleek and modern, and has a very user friendly interface. It is collaborative and allows for actual human interaction, not just a robot.

What do you dislike about Drift?

Sometimes it is a little glitchy or delayed. Messages will come in late, and the person will have already logged off.

What problems is Drift solving and how is that benefiting you?

Less people are calling our inbound line with complaints. The bot does a great job of filtering people to the right place on the website, or right phone number.

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