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Drift Reviews & Product Details
Drift is a cloud-based live chat, in-app messaging, and email management platform that consolidates critical features for sales and marketing teams. The platform offers customizable live chat widgets, email follow-ups for abandoned chats, conversation histories, email campaign automation, and an AI-powered chatbot. Among its key features include Drift’s in-app messaging that targets its customers with full-page takeovers and slider messages. Users can also create automated email campaigns with a range of triggers, for customer onboarding, churn prevention, and more.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Drift has made it easier to have "ice breakers" with prospects. Nowadays, buyers want to feel they have maximum control in the buying process; Drift has the right features to make that possible. In turn, this provides a better experience for sellers and gives them a better sense of organic flow in conversation. Ultimately, having a tool like Drift can provide added value to your sales team.
One of the features that I dislike is the setting for idle or being away from your computer. However, after being on the webinar and learning more about the updates, there will eventually be a new rollout of Drift where you no longer have to toggle when you're away from your computer.
Drift is solving the problem of unanswered emails that are automated or feel boring; this also includes the hundreds of emails that typically get blocked or banned from servers as spam, ultimately landing in the junk or trash folder. Drift provides a better alternative with real-time conversation.
I like that I can switch focus from screen to scree and still be notified when a customer messages me. I like the short cuts to complete various tasks, i.e. /leave, /close, /zoom.
I think there should be a way to automatically set your availability in drift. i.e, Online from 8 -12:30, or 12:30 - 5. This might already exist, but I've searched through the setting and can't find anything.
I think Drift makes it easy for potential clients to contact our team, and it makes it a lot easier to communicate back and forth in real-time, opposed to going back and forth via email.
Easy to use, interact with prospects on their time
Can be difficult obtaining contact information
Helping me get in touch with prospects when they have questions about our software or want to get in touch with a specialist
Drift helps pulls so many otherwise disparate marketing activities and initiatives together on the website and activates your SDRs in a way that wasn't possible prior. Also their UX/UI team is incredible- the tool is so intuitive and easy to use.
I love the playbooks, but spending time creating them, optimizing them over time, and keeping them continuously updated is time and resource-consuming. That said, they do offer services to help augment your teams' capabilities on that front, so they have a solution for that as well.
Drift is helping us to instantly book meetings with our target accounts and also helping to provide some valuable first party intent data on website usage among our prospect accounts- the account activity feature has been really illuminating.
The ability to have live conversations with folks that are visiting amwell is website extremely beneficial. It is also quite nice how prospects can self-schedule a meeting.
Sometimes 'unqualified leads' come through and schedule meetings with my team that are a waste of time. I wonder if we could update our filters to avoid this and only target our ideal market.
Drift helps amwell generate new business leads, ad keeps us up to date as to our clients interests and search activity. The team schedules more meetings with drift.
Most helpful about Drift is their customer support. They're always quick to respond and provide a video of their detailed answer for solutions to problems.
Platform documentation such as Demandbase is a bit outdated and the documentation doesn't fully explain specific steps to connect the platforms together
Ability to create multiple targeted playbooks and prioritize them based on different segmentation. The integrations available have allowed us to be hands-off and fully automated, which increases the efficiency of net new accounts created.
The web version works fine, we have some routing bugs from time to time, but they get solved quickly. I think the app version could be improved a little but all together it is an amazing tool!
Other than the bugs from time to time, everything works fine! Maybe the app version could be improved to get closer to the web experience, to make it easier to use!
We can talk to prospects instantly while they show interest in our Product, which is really helpful. We can book in calls quickly or find out their needs and it makes us safe time.
I love that it books meeting for me with prospective clients
Sometimes the routing can be a bit funky
Get in contact with prospective contacts asap
Best features - provides timely Opportunity to connect with prospects. It can be configured to start engagements with prospects / get them to provide valuable info.
Dislikes - our internal routing policies right now are a bit off kilter, but we do have a lot of sales reps with access. Would recommend just a handful or reps monitoring drift.
Helps to identify key prospects, and start engagements in their buying cycle.
There are many automated features that you can use in order to increase engagement and improve the user experience. One of the best things I like about Drift is that it generates excellent and relevant leads and it helps the SDR create good opportunities
We found some issues with creating reports based on the Drift data, sometimes we want to export raw data and connect it to our BI tools, but we can't do it independently. Also, we wanted to create a performance report for each SDR but couldn't do it.
Drift is providing the user with information that he needs instead of chatting with a rep, this saves a lot of time for the sales reps and provides them with the ability to focus on relevant leads. Thanks to Drift we were able to create many business opportunities