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Drift Logo
Drift
Real-time Customer Engagement
4.4
(1,081)
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Drift Reviews & Product Details

Drift Overview
What is Drift?

Drift is a cloud-based live chat, in-app messaging, and email management platform that consolidates critical features for sales and marketing teams. The platform offers customizable live chat widgets, email follow-ups for abandoned chats, conversation histories, email campaign automation, and an AI-powered chatbot. Among its key features include Drift’s in-app messaging that targets its customers with full-page takeovers and slider messages. Users can also create automated email campaigns with a range of triggers, for customer onboarding, churn prevention, and more.

Company Drift.com, Inc.
Year founded 2015
Company size 201-500 employees
Headquarters Boston, MA, USA
Social Media
Drift Categories on Findstack
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Crevio
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5.0
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$29.00/month
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Drift Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Drift Features
24/7 Customer Support
A/B Testing
AI-Powered Chatbots
Analytics/Reporting
Automated Responses
Bot-to-Human Handoff
CRM Integration
Chat Routing
Conversion Tracking
Custom Scripting
Custom Workflows
Customer Feedback Collection
Customer Segmentation
Customizable Chat UI
Drip Campaigns
Integration with Email Marketing
Lead Qualification
Lead Scoring
Live Chat
Mobile Optimization
Multi-channel Communication
Multi-language Support
Natural Language Processing (NLP)
Personalized Messaging
Proactive Chat
Sales Pipeline Management
Scheduling Meetings
Third-party Integrations
User Behavior Tracking
Visitor Tracking
Drift Media
Drift video thumbnail
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Drift Screenshots
Drift screenshot 1
Drift screenshot 2
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Drift screenshot 4
Drift screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 19, 2025
Drift Logo
1,081 Drift Reviews
4.4 out of 5
Enterprise (> 1000 emp.)
Dec 02, 2022
 Source
Overall Rating:
4.0
Thomas R. avatar
Thomas R.
Healthcare Inside Account Manager
Share
"Really easy to communicate with customers via the platform"
What do you like best about Drift?

I like the fact that you can see what product they are viewing on your website so you can get up to speed with any questions they have about said item.

What do you dislike about Drift?

I dislike the fact that sometimes there can be some confusion with some customers coming through to the wrong department to help deal with the query.

What problems is Drift solving and how is that benefiting you?

It's benefitting me as I can have real-time conversations and send over items that I usually would via email.

Mid Market (51-1000 emp.)
Nov 29, 2022
 Source
Overall Rating:
4.0
KT
Kevin T.
Senior Digital Marketing Manager
Share
"Quality Conversational Marketing Tool"
What do you like best about Drift?

The backend is very user-friendly which makes updating and introducing new team members very easy. Their customer service is exemplary and very hands on from the onboarding and onwards through to playbook developments.

What do you dislike about Drift?

No major issues. More to do with manpower on our side of the tool. Getting sales buy-in is key if you are purchasing this as a marketing tool. Without it, the tool can't be fully utilized. We do have an issue with some website visitors using the tool in a way in which we don't want but the Drift team have been very helpful in developing work arounds for it.

What problems is Drift solving and how is that benefiting you?

Making the user experience easier to navigate. Helping with lead gen and enabling better sales and marketing collaboration on a tool that benefits both teams.

Mid Market (51-1000 emp.)
Nov 29, 2022
 Source
Overall Rating:
4.0
MS
Martin S.
Senior Marketing Officer
Share
"A helpful solution for client relations"
What do you like best about Drift?

It's great that you can access live reports and data which helps you make decisions about optimising playbooks. We are able to review and update our playbooks based on learnings regularly.

What do you dislike about Drift?

It would be good if there were more options around how the actual bot looks, but it's not really a huge downside to the platform and doesn't seem to have a negative impact on performance.

What problems is Drift solving and how is that benefiting you?

Drift helps us to build that initial relationship with our customers and acts as a great link from the information on our website and expert advice from our Client Relations Team.

Enterprise (> 1000 emp.)
Nov 22, 2022
 Source
Overall Rating:
4.0
RG
Ruchika G.
Sales Development Representative
Share
"its overall good but sometimes the chatbot doesn't turns the answer quick"
What do you like best about Drift?

the account insights that you can view who have been recently active

What do you dislike about Drift?

response time, answers are irrelevant from bot sometimes

What problems is Drift solving and how is that benefiting you?

accounts active on the chat page or trying to contact us

Mid Market (51-1000 emp.)
Nov 21, 2022
 Source
Overall Rating:
4.0
CM
Carlos M.
Sr Manager Of Opportunity Generation
Share
"Lot of neats trick, but pretty picey"
What do you like best about Drift?

It's the ease of getting started and getting connected. Knowing who was reaching out to you made things easier. You also had a way of automating a response in case you couldn't get to the message quickly enough.

What do you dislike about Drift?

Implementation of solutions was not so clear cut. This is where it got a bit more complicated. At the end the big problem we had with Drift was the price.

What problems is Drift solving and how is that benefiting you?

We got to speak quickly with those potential clients that didn't want to call, fill out a form, or send an email. It made things easier in that area, but people who reached out via messages are few and far between.

Mid Market (51-1000 emp.)
Nov 18, 2022
 Source
Overall Rating:
4.0
PS
Philipp S.
Inside Sales Lead
Share
"Delivers results but not without quirks"
What do you like best about Drift?

Time to value. Ease of setup of all main playbooks. The value that it delivers. A decent Hubspot integration. Advanced capabilities with API

What do you dislike about Drift?

Unfortunately can work unstable. For example, the drift conversational landing pages can take too long to load (up to 40 seconds) without any visual indicators of anything happening. We thought it can be caused by our implementation, but some of drift's own landing pages behave the same way. Same thing for some of the chat playbooks that are tied to UI elements or API calls. Can take dozens to seconds for the chat to appear again without any indictation that something is happening. Reusable blocks are an essential part to scaling playbooks, If you have a somewhat complicated conversation or meeting routing logic they are a great tool. But they are terribly unstable. The editor can crash multple times wiping out the editing progess. Editing them when they are used in playbooks is a pain as well because the number of "exits" can't be changed.

What problems is Drift solving and how is that benefiting you?

Accelrating our sales cycle. Making it easier for qualified leads to connect with the sales team both from the website and within the app. It suceeds in it

Mid Market (51-1000 emp.)
Nov 14, 2022
 Source
Overall Rating:
4.0
EO
Edwin O.
Sales Development And Operations Manager
Share
"Drift does what it says it does. The key to Drift is their CS"
What do you like best about Drift?

Drift's CS team is really good. The tool itself is good

What do you dislike about Drift?

The app does not work well. I still use the web browser version

What problems is Drift solving and how is that benefiting you?

Nothing comes to mind at the moment. You have a good tool

Mid Market (51-1000 emp.)
Nov 11, 2022
 Source
Overall Rating:
4.0
Gabriela C. avatar
Gabriela C.
Business Development Representative, Commercial Sales
Share
"Using drift as a BDR"
What do you like best about Drift?

As a BDR I often rely on drift to instantly book meetings onto my calendar and see what prospects are showing high intent. I like the usability and easy to use feed.

What do you dislike about Drift?

No particular downside, sometimes people will spam the chatbox/ legitimacy of some meetings but that's somewhat inevitable as anyone theoretically can book on your calendar

What problems is Drift solving and how is that benefiting you?

Booking instant meetings into my calendar without having to go back and fourth and agreeing on a time. Instantly engaging prospects on the website to take a meeting.

Enterprise (> 1000 emp.)
Nov 10, 2022
 Source
Overall Rating:
4.0
Corbin A. avatar
Corbin A.
Sales Development Representative
Share
"It is a fun, easy, and quick way to create videos for my prospects."
What do you like best about Drift?

The simplicity of creating these videos for prospects. Love how you can re-record so quickly.

What do you dislike about Drift?

When it comes to scheduling a meeting through my Drift, Gong will not show up on the actual meeting. This may be user error on my end.

What problems is Drift solving and how is that benefiting you?

Allowing prospects to put a face to my voice. I cold call my prospects, so it is awesome for them to gauge my personality on video.

Enterprise (> 1000 emp.)
Nov 10, 2022
 Source
Overall Rating:
4.0
SW
Steve W.
Business Development Manager
Share
"Drift connects us with our prospect and customers!"
What do you like best about Drift?

- Ease of use with chat functionality - Being able to give prospects and customers access to Calendars - Sorting chats by Geo, etc - Can be integrated with Slack - Excellent training and support

What do you dislike about Drift?

- We still get alot of "site visitors" without contact info attached - We are a product-specific SDR team and sometimes routing can be inaccurate

What problems is Drift solving and how is that benefiting you?

Capturing needs and challenges and sorting up sales vs a support route

Enterprise (> 1000 emp.)
Nov 09, 2022
 Source
Overall Rating:
4.0
AM
Amanda M.
Business Development Specialist
Share
"Drift Bot = Employee of the Year"
What do you like best about Drift?

Drift is a fantastic tool that helps us in various areas of business. One of the best Drift features are the bot prompts and plays that help get site visitors to where they need to be quickly and without any human needed on the receiving end! We've enabled support tickets through Drift bot which allows visitors to submit a help ticket right through our bot as opposed to contacting our helpline. An additional favorite feature is Drift's ability to schedule calendar meetings directly from chat bot prompts.

What do you dislike about Drift?

The only downsides of Drift are sometimes delayed notifications.

What problems is Drift solving and how is that benefiting you?

Helping save time and resources by routing visitors to where they need to be and often providing resources for them with just play set ups! This allows us time to focus more energy on other areas of business or only engage with those who need to have a conversation.

Mid Market (51-1000 emp.)
Nov 09, 2022
 Source
Overall Rating:
4.0
RF
Rehean F.
Sales Development Rep
Share
"Prompt access to high propensity conversion"
What do you like best about Drift?

Gives direct access to clients and also fills in when you are not available

What do you dislike about Drift?

signing out eachtime, needs integration with slack to reflect availability

What problems is Drift solving and how is that benefiting you?

access to [rosects when they need it which helps us to convert

Mid Market (51-1000 emp.)
Oct 20, 2022
 Source
Overall Rating:
4.0
Cameron B. avatar
Cameron B.
Sales Development Lead
Share
"Great for automated conversational AI"
What do you like best about Drift?

It is helpful that the platform is able to understand what human is saying and know what part of the website to point someone to. It can also send PDFs of white pages that someone may have an interest in seeing.

What do you dislike about Drift?

It still lets bots into my calendar sometimes. I woke up on a Monday morning and had 10 fake meetings that I had to deal with, which was very annoying. However, that has only happened one time since I started using it.

What problems is Drift solving and how is that benefiting you?

When there is not a human on the other end of the keyboard, this tool is able to give human-like responses and give assistance where it is needed. Ultimately, this can get sales into your pipeline.

Mid Market (51-1000 emp.)
Aug 29, 2022
 Source
Overall Rating:
4.0
PD
Patrick D.
Digital Sales Manager
Share
"Drift: Flexibility that's not just a Chat bot"
What do you like best about Drift?

Drift has been paramount in helping reduce clutter in our lead inboxes and is flexible in design. It molds to your needs!

What do you dislike about Drift?

Nothing I can think of at the moment! Would however love it if there was a way to export the "live view" businesses for further prospecting- maybe there is!

What problems is Drift solving and how is that benefiting you?

Drift is solving the problem of workers coming to our sales lines looking for support, as well as making it a breeze for potential clients to book meetings with the team

Enterprise (> 1000 emp.)
Aug 12, 2022
 Source
Overall Rating:
4.0
Merlin N. avatar
Merlin N.
Business Development Representative
Share
"Great sales enablement tool that helps with pipeline"
What do you like best about Drift?

helps me books meetings and field messages from prospects without taking time out of my day

What do you dislike about Drift?

Not really sure If I have critiques yet, still early in my experience.

What problems is Drift solving and how is that benefiting you?

being able to get me in front of prospects who are trying to talk to someone about our product but dont know where to go.

Mid Market (51-1000 emp.)
Aug 11, 2022
 Source
Overall Rating:
4.0
ES
Everton S.
Inside Sales Representative
Share
"Nice overall features for sales process"
What do you like best about Drift?

The best feature is to be able to have prospects booking meetings when we are unavailable. User-friendly interface. Integration with Salesforce is a great advantage.

What do you dislike about Drift?

The instant replies function is a big miss. We should be able to create direct shortcuts for the messages using the slash command as we have in other platforms such as Zendesk. WIth Drift there are still many clicks to simply send a message, which sometimes makes easier to just type it.

What problems is Drift solving and how is that benefiting you?

Not missing opportunities to connect with customers in moments when there are no reps online.

Enterprise (> 1000 emp.)
Aug 11, 2022
 Source
Overall Rating:
4.0
TM
Taylor M.
Sales Development Representative
Share
"Great tool for getting additional meetings"
What do you like best about Drift?

Drift is really helpful with getting prospects to us very quickly and efficiently. It makes the process of getting in contact so much easier and faster.

What do you dislike about Drift?

There are some routing issues. At times we get routed into conversations for the wrong product or for some people who aren't wanting to speak with a person about anything

What problems is Drift solving and how is that benefiting you?

Drift solves the problem of being able to get in contact with potential prospects in a timely manner. Drift allows for those who are interested in getting more information about the product much faster than email or phone calls. It makes setting up zoom meetings to speak with prospects very easy and it overall streamlines the sales process.

Mid Market (51-1000 emp.)
Aug 05, 2022
 Source
Overall Rating:
4.0
JR
Joel R.
D
Share
"It's a great nurture tool"
What do you like best about Drift?

The staff at Drift are all lovely, and happy to help! The tool itself is great for nurture and growing engagement with prospects through both live chat and chatbots. Another good tool is the ability to track what behaviors target accounts take on your website.

What do you dislike about Drift?

It's not great for lead generation and attracting new prospects. And if someone doesn't engage with the chat bot they kind of then fall into the ether. Could do with the ability to trigger marketing automation activities

What problems is Drift solving and how is that benefiting you?

Drift helps us to reduce anonymous browsing on our website, by converting prospects and garnering their email addresses. It also helps to grow the engagement of prospects we already know

Mid Market (51-1000 emp.)
Aug 03, 2022
 Source
Overall Rating:
4.0
TP
Tristan P.
Marketing Manager
Share
"A positive client experience"
What do you like best about Drift?

I think Drift is a great solution that has huge potential for my organisation. Being able to see when target clients are on the website is hugely valuable.

What do you dislike about Drift?

We have not always received the best customer support - however, that has changed in recent months, with a new customer success manager.

What problems is Drift solving and how is that benefiting you?

Getting people to engage with our site more and convert to leads - as a marketing team, we are measured on the leads we bring into the business so this is a big help.

Mid Market (51-1000 emp.)
Jul 29, 2022
 Source
Overall Rating:
4.0
BL
Ben L.
Global Head Of Marketing
Share
"Drift has automated a normally slow and labour intensive process"
What do you like best about Drift?

The ease of use of each playbook is a great part of the product. The suggestions made by account managers are tested and often refined, which is a great part of the relationship.

What do you dislike about Drift?

Generally, you need to do a lot of heavy lifting to get individual (different) playbooks set up. The overall feel of the site needs to be taken into account, or your tone can go wrong quickly,

What problems is Drift solving and how is that benefiting you?

- Quick interactions with prospects - Quick resolution of client issues - Higher downloads of content (gated) and demos funnelled to sales - A reduction in people leaving without a completion action.

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