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Drift Conversational Marketing Software logo
Drift
Real-time Customer Engagement
4.4
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Drift Reviews: 4.4/5 — Solid Choice

Drift Overview
What is Drift?

Drift is a cloud-based live chat, in-app messaging, and email management platform that consolidates critical features for sales and marketing teams. The platform offers customizable live chat widgets, email follow-ups for abandoned chats, conversation histories, email campaign automation, and an AI-powered chatbot. Among its key features include Drift’s in-app messaging that targets its customers with full-page takeovers and slider messages. Users can also create automated email campaigns with a range of triggers, for customer onboarding, churn prevention, and more.

Company Drift.com, Inc.
Year founded 2015
Company size 201-500 employees
Headquarters Boston, MA, USA
Social Media
Drift Categories on Findstack
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What Drift is best for?
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What are the pros and cons of Drift?
Drift Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Drift Features
24/7 Customer Support
A/B Testing
AI-Powered Chatbots
Analytics/Reporting
Automated Responses
Bot-to-Human Handoff
Chat Routing
Conversion Tracking
CRM Integration
Customer Feedback Collection
Customer Segmentation
Customizable Chat UI
Drift Media
Drift video thumbnail
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Drift Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 17, 2026
Drift Conversational Marketing Software logo
1,081 Drift Reviews
4.4 out of 5
Mid Market (51-1000 emp.)
Feb 09, 2024
 Source
Overall Rating:
5.0
ST
Sarah T.
Founder
Share
"Drift has been very easy to understand and use. The saved replies are very helpful."
What do you like best about Drift?

The saved replies/being able to easily invite other teammates.

What do you dislike about Drift?

Sometimes it takes a long time for my chats to load and then I miss the chat.

What problems is Drift solving and how is that benefiting you?

It makes a clear path for where the customer needs to go and lets me focus on other tasks at hand.

Mid Market (51-1000 emp.)
Feb 06, 2024
 Source
Overall Rating:
5.0
Leonardo R. avatar
Leonardo R.
Account Manager
Share
"Useful and stress free"
What do you like best about Drift?

That is fully integrated with my calendar and links can be used multiple times, moreover makes easier to coordinate with clients all across the globe

What do you dislike about Drift?

Sometimes the integration with outlook had some issues

What problems is Drift solving and how is that benefiting you?

Timezones

Enterprise (> 1000 emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"My Wonderful Expierence"
What do you like best about Drift?

The best aspect about Drift that I like is how well the features work. For example, all the shortcuts are my best friend. It makes conversations much easier to handle and opperate. Also, the drift integration into Salesforce is wonderful and smooth. Whenever I have issues (not usually) the customer support is also a wonderful resource. I use Drift every day and it is very nice that it is super easy to implement into my day.

What do you dislike about Drift?

The only apsect about Drift that troubles me sometimes is the inegration into Salesforce. Usualy it is on time, but sometimes it takes a little bit longer than expected.

What problems is Drift solving and how is that benefiting you?

It is making the sales proccess a lot smoother and easier. Now when leads come through Drift, it automatically creates a lead within Salesforce and saves a lot of time.

Mid Market (51-1000 emp.)
Feb 02, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Drift removes the element of proximity from you and your customers"
What do you like best about Drift?

Until we started using Drift, I had typically seen website chat bots as an annoyance. What I quickly realized was that the drift functionality allows you to directly interface with customers seeking out your products or solutions that you might not already have. Not only are you able to responsively engage with individuals at the exact time that they are thinking about your solutions versus after the fact, but you also gain valuable insights akin to primary market research. Additionally, I had no idea how comfortable a prospective customer was in talking with what they believed to be a robot versus a human being. From an operational perspective, there are few companies that provide the level of support we enjoy from the Drift Team both with implementation and integration to building the playbook of automated responses. We wish that we had built in the functionality when we were first launching hour new site.

What do you dislike about Drift?

It isn't so much what I dislike about drift but, rather, the lack of understanding of our business that it exposed. (A good thing.) Prior to implementation, we had no idea how much we had under-resourced the project. We had no idea exactly how much pent up demand there was amongst prospective patients and customers looking to directly engage with the company. The solution has since paid for itself multiple times over.

What problems is Drift solving and how is that benefiting you?

Drift allows us to instantaneously interact with prospective patients and buyers. They don't need to fill out a form, send an email, or call a main office line and wait for a response. In a world of instant gratification, Drift removes the time from "interest" to "response".

Mid Market (51-1000 emp.)
Feb 01, 2024
 Source
Overall Rating:
5.0
CW
Cameron W.
Founder
Share
"Booking made Easy"
What do you like best about Drift?

Helps maintain the easy of booking appointments with me

What do you dislike about Drift?

Nothing. Comes to mind. Don't know where I would be about Drift.

What problems is Drift solving and how is that benefiting you?

Time management

Mid Market (51-1000 emp.)
Jan 30, 2024
 Source
Overall Rating:
5.0
Kai Lun C. avatar
Kai Lun C.
Sales Development Representative
Share
"Review for Drift"
What do you like best about Drift?

Hassle free on my end. Easy for customer to book meetings with us

What do you dislike about Drift?

Nothing much. All is good. Happy with the functions

What problems is Drift solving and how is that benefiting you?

It helps to repond to customers 24/7

Enterprise (> 1000 emp.)
Jan 28, 2024
 Source
Overall Rating:
5.0
DL
Dalton L.
Founder
Share
"Helps Me Start Opps and Make Money"
What do you like best about Drift?

It allows me to see who is active and where they are at. Prospecting has been great while using this product based on the insight that I receive from Drift I am given a leg up when it comes to finding targets to go after. It has helped me so much since I just started in my new role.

What do you dislike about Drift?

The only issue that I have had so far is the integration between my calendar and Drift. This was easily fixed when I spoke with the representative at our most recent sales kickoff.

What problems is Drift solving and how is that benefiting you?

It is helping me receive insight from our website activity that otherwise I would be left in the dark about. It helps me understand and get a leg up on who to target and when.

Mid Market (51-1000 emp.)
Jan 25, 2024
 Source
Overall Rating:
5.0
AM
Andrew M.
Founder
Share
"Easy to deploy, great customer team, easy to use"
What do you like best about Drift?

I am a big fan of Drift, my account team and customer support. My account team is always providing insights and recommendations on what we can do to improve our playbooks. They are very responsive and address questions promptly. They also do a very good job onboarding new users. The support team is great and proactively communicates when issues occur. The user interface is very easy to use, with performance reports and I like how it integrates with other tools. For instance, 6sense segments.

What do you dislike about Drift?

From a practitioner's perspective, having an easy way to edit playbooks would be good. Some of the playbooks we use are extensive, and making changes requires raw data export with lots of formatting. I would recommend having a text editor built-in in the platform so I can make changes on the go.

What problems is Drift solving and how is that benefiting you?

We are using Drift for multiple purposes and it helps us by routing site visitors to the right contacts.

Mid Market (51-1000 emp.)
Jan 24, 2024
 Source
Overall Rating:
5.0
CX
Connie X.
Founder
Share
"the automated prompts are fast, making it easy to qualify leads"
What do you like best about Drift?

the timely notifications and the fact that theres an option to opt in and out of having email notifications

What do you dislike about Drift?

sometimes when the notifications come in batches (ie when the chat bot is speaking with the client) it gets a bit overwhelming but I understand that is something that comes with the notifications.

What problems is Drift solving and how is that benefiting you?

Drift is helping ask preliminary questions to clients and qualifying leads

Mid Market (51-1000 emp.)
Jan 23, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Drift never disappoints!"
What do you like best about Drift?

By far the best part of our Drift experience has been working with Jaclyn. She is extremely knowledgeable, always willing to help and so innovative.

What do you dislike about Drift?

All the pop-up bots when I am creating playbooks.

What problems is Drift solving and how is that benefiting you?

Drift allows our prospects and customers to get questions answered in real-time and makes it that much easier for them to buy from us. Additionally, Drift helps shorten our sales cycle.

Mid Market (51-1000 emp.)
Jan 23, 2024
 Source
Overall Rating:
5.0
AC
Arnold C.
Founder
Share
"Very intuitive and easy to use"
What do you like best about Drift?

The ability to schedule meetings from chat

What do you dislike about Drift?

I wish it could email me customer activity in real time

What problems is Drift solving and how is that benefiting you?

It helps me schedule meetings faster from the chat

Mid Market (51-1000 emp.)
Jan 23, 2024
 Source
Overall Rating:
5.0
BA
Brenda A.
Founder
Share
"Account Manager"
What do you like best about Drift?

The live updates of when my accounts are on our website.

What do you dislike about Drift?

Sometimes I get messages directed to me that are not my account.

What problems is Drift solving and how is that benefiting you?

It is helping me identify what clients I can reach out to on a day to day basis.

Mid Market (51-1000 emp.)
Jan 23, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great piece of kit for web chat with prospects"
What do you like best about Drift?

It is great for visability, if you want a single source of truth about who is coming to your website and for what.

What do you dislike about Drift?

It would be good if drift shows the live feed without having to open the web browser, but this not a deal breaker.

What problems is Drift solving and how is that benefiting you?

its allowing customer conversations to come into out piprline where we can track everything for easy visbality and stay on top of reps engagemnet

Enterprise (> 1000 emp.)
Jan 23, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Really usefull prospecting tool"
What do you like best about Drift?

It gives you updates on accounts and allow you to talk to your potential clients really easyli.

What do you dislike about Drift?

Sometimes it can disconnect you fast, so you have to reconnect.

What problems is Drift solving and how is that benefiting you?

It gives you really good insights that allows you to organize your schedule.

Mid Market (51-1000 emp.)
Jan 12, 2024
 Source
Overall Rating:
5.0
JB
Jaime B.
Bdr/Inside Sales Manager
Share
"Happy to be working with Drift!"
What do you like best about Drift?

Drift provides us access to an immediate response to someone who chooses to chat about what they see on our website. It allows us to immediately connect and start building relationships with people interested in the solutions we offer. It is convenient and effective to communicate through chat and efficiently bring in appropriate team members.

What do you dislike about Drift?

Absolutely nothing to dislike about Drift.

What problems is Drift solving and how is that benefiting you?

We noticed that we were losing engagement with a lot of people seeking information when it came to filling out our website forms. Drift gives us another great avenue to vet and interact with those seeking our solutions and creates so much more engagement.

Mid Market (51-1000 emp.)
Dec 27, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Gives me fantastic insights"
What do you like best about Drift?

I like the insights it gives me into information and interactions I would normally have no visibility to. I get a morning digest that lets me take a quick look at anything new and lets me plan out my outreach

What do you dislike about Drift?

I find it to be a very good tool. I think it's simple. I really can't think of too much I would dislike

What problems is Drift solving and how is that benefiting you?

I see if my accounts or engages and can give me an idea if an email was opened and our website was explored

Mid Market (51-1000 emp.)
Dec 13, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"User friendly and detailed info available"
What do you like best about Drift?

Browsing history of prospects can be digged out.

What do you dislike about Drift?

absence of country flied, time in the dashboard

What problems is Drift solving and how is that benefiting you?

able to find out the intent of prospects visiting website etc.

Mid Market (51-1000 emp.)
Dec 11, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I love Drift"
What do you like best about Drift?

It is so easy to communicate with both current and prospective clients.

What do you dislike about Drift?

I do not like how sometimes the client leaves our webpage or goes offline and it takes a second for the app to catch up and realize it. It will tell me client is typing for like 4 minutes.

What problems is Drift solving and how is that benefiting you?

Based on the qualifying questions, a client is connected to the right sales rep/person to speak with. From there, I am able to see information that is required to either locate account or help me sell the client.

Mid Market (51-1000 emp.)
Dec 01, 2023
 Source
Overall Rating:
5.0
JA
Jonatas A.
Business Rep
Share
"Drift is the best app for connecting with customers and prospects in real time!"
What do you like best about Drift?

What I love is that is very simple and easy-to-use interface that allows me to customize the chat widget, create playbooks, and manage conversations. I can also integrate Drift.com with other tools I use, such as email, CRM, and analytics.

What do you dislike about Drift?

I've noticed a delay when I have to cancel a meeting but the app sometimes sends reminders for a call that no longer exists.

What problems is Drift solving and how is that benefiting you?

It provides reports and analytics that help me measure and improve my performance. I can see how many conversations, meetings, and leads I have generated, and how they affect my revenue.

Mid Market (51-1000 emp.)
Nov 30, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"More visibility into hot leads than I would have ever imagined!"
What do you like best about Drift?

I thought it was simply a chat box where I could interact with prospects who visit our website. However, it is much more than that! Drift syncs with your account book so that when leads specifically in your territory engage with anything on your website, you are notified in real-time! Not only are you notified, but you can also tell what material they engaged with and where they are located worldwide. From a rep who is 100% outbound, this tool provides insight into warm leads, making my job easier. It is also helpful to get the email digests every week, showing the engagement score on my accounts over the past week.

What do you dislike about Drift?

I do not dislike much about Drift, but I would prefer if it could tell me when someone from one of my accounts submits a demo request, rather than just engages.

What problems is Drift solving and how is that benefiting you?

Solves the issue of having a human on the other end to contact prospects or customers who visit the website. Also solves the problem of weak visibility into warm leads at each of my accounts.

Enterprise (> 1000 emp.)
Nov 30, 2023
 Source
Overall Rating:
5.0
Ben B. avatar
Ben B.
Director, Digital Marketing
Share
"The Best Way to Engage Right Now"
What do you like best about Drift?

For our team, Drift allows a seamless communication method for direct engagement with site users. Since moving to Drift our prospect engagement has improved. The ability to connect with specific people or book meetings in chat is huge. The team uses it daily. Implementation was easy and straightforward. Our Customer Support team does a great job with regular updates and best practices. Lastly, combining Drift with 6Sense and other tools like MutinyHQ, we can effectively target segments with a truly unique experience.

What do you dislike about Drift?

To be transparent, we don't have any Drift dislikes. It's a substantial tool that offers great features that we didn't previously have.

What problems is Drift solving and how is that benefiting you?

Direct engagement with the prospect. Ability to set meetings easily. Faster customer data acquisition.

Mid Market (51-1000 emp.)
Nov 30, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great tool to communicate with prospects"
What do you like best about Drift?

allows me to see whos looking into my company from my accounts

What do you dislike about Drift?

some time bots can set meetings though it

What problems is Drift solving and how is that benefiting you?

Helps us get quick meetings set up for more business.

Mid Market (51-1000 emp.)
Nov 27, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Changing the Sales experience"
What do you like best about Drift?

Drift makes prospecting so much easier. I am no longer blindly working and looking for people who may be intersted in our service. I can now target those directly with interest who have visited our page.

What do you dislike about Drift?

I do not have any dislikes about Drift so far.

What problems is Drift solving and how is that benefiting you?

I am able to target companies who have visited our page and have high buyers intent.

Enterprise (> 1000 emp.)
Nov 22, 2023
 Source
Overall Rating:
5.0
Shahid M. avatar
Shahid M.
Pre Sales Collective Member
Share
"Great tool, great insights!"
What do you like best about Drift?

I like the functionality to see live website viewer traffic, being able to communicate via a chat function directly to them and having an easy app function for both mobile & desktop application. Seamless to use and very powerful. Connectivity with CRM Tools and effectively keeps record with all chats/data.

What do you dislike about Drift?

I have not found any currently, but my team have been using for quite some time now.

What problems is Drift solving and how is that benefiting you?

Keeping on top of all customers who would like to speak to a representative of my company directly and at any stage of our website. It has a handy section where it displays the page the client wanted to discuss with a chat box / rep from my company. makes the conversation more seamless and insighftful. As a big organisation, it can be slightly tricky to contact a person directly, and the chat function allows us to serve our customers instantaneously.

Enterprise (> 1000 emp.)
Nov 20, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great platform and amazing ongoing support"
What do you like best about Drift?

Get our prospects talking to a person quicker - improving conversion rates! The platform is intuitive, and there are constantly new releases to help improve performance. The customer support is brilliant!!

What do you dislike about Drift?

Nothing I have come across yet. The reporting can sometimes be a bit tricky but they are already working on improving those.

What problems is Drift solving and how is that benefiting you?

Getting prospects talking to a real person quicker! It's boosting our conversion rates and driving leads

Enterprise (> 1000 emp.)
Nov 15, 2023
 Source
Overall Rating:
5.0
Benjamin L. avatar
Benjamin L.
Director Of E Commerce
Share
"If you don't have a big budget or team, then Drift is a lifesaver"
What do you like best about Drift?

Drift is easy to use and makes an immediate impact. Whether you choose to build a fully automated bot, or one with live reps on the other end, the bot playbooks are simple to setup, connecting to your or your reps' Outlook/Google calendars is a quick process, and you can be running in a few hours. The support team is experienced, helpful and very supportive, and everyone I've worked with from my account team to the C-level folks I've met are passionate, engaging and all about improving user experiences to help your business grow.

What do you dislike about Drift?

I've hit some limitations here and there, and made enhancement requests for their product. The good thing is in most cases, there are workarounds. Reporting is adequate, especially if you're used to more advanced dashboards from Tableau, Adobe and Google. They have made improvements over the past few years though, and if you tag things properly, you can get the data you need in SFDC.

What problems is Drift solving and how is that benefiting you?

I don't have a large team, so I'm using Drift help visitors get to where they want to be as seamlessly as possible and to filter visitors into prospects, buyers and customers to give them different experiences. For customers, I've automated the top FAQ's so they can get answers quickly. For buyers, I'm splitting between direct purchases and those that need to chat with a sales rep for a quote or demo. Logic and routing built into the bots qualify and send leads to reps in the appropriate region, and we've seen pipeline go from 0 to 7 figures in just a few months. Benefits are significantly increased conversion on form pages, consistently in the 70% range to convert an engagement to a lead, while the standard form converts around 20%. We're just getting our enterprise reps onto live chat, so the form is completely eliminated when a bot can connect a qualified hot prospect directly to a rep, or better yet, the rep is notified when a target account is on the site and they can proactively intercept and help that visitor instead of waiting for the visitor to request a quote. This has increased our quantity of leads and shortened time to converted opportunity significantly.

Mid Market (51-1000 emp.)
Nov 10, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Inbound SDR"
What do you like best about Drift?

Instant communication being able to see my accounts that are active and being able to reach out real time

What do you dislike about Drift?

I feel like I dont get as many meetings as I was expecting or conversations routed to me

What problems is Drift solving and how is that benefiting you?

Getting in front of the customer as soon as possible

Enterprise (> 1000 emp.)
Nov 02, 2023
 Source
Overall Rating:
5.0
JB
Jay B.
Founder
Share
"DRIFT is AWESOME"
What do you like best about Drift?

I love how effiecient it is to schedule a meeting and how easy it is to talk with clients. The implementation is easy. When I have a question customer support is very simple to chat with and my company alows us to have a frequency of use of Drift. There is a strong ease of integration as I use it with my calendar. The number of features is crazy, there are a lot of things to do and accomplish. 10/10

What do you dislike about Drift?

Right now, I have only used Drift for about a week. I guess I would say, I wish I could chat in with clients.

What problems is Drift solving and how is that benefiting you?

Drift provides HOT leads to my calendar.

Mid Market (51-1000 emp.)
Oct 19, 2023
 Source
Overall Rating:
5.0
KH
Katy H.
Founder
Share
"GREAT experience, highly recommend!"
What do you like best about Drift?

love that i can see in real time who's on my website, and what companies have the highest engagement

What do you dislike about Drift?

haven't found anything yet, i've been using it for about 2 months now

What problems is Drift solving and how is that benefiting you?

making it easy to see customer engagement which helps me strike while the iron is hot

Enterprise (> 1000 emp.)
Oct 18, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great for sales persons or DemGen"
What do you like best about Drift?

it allows prospects to get in touch with correct people, it automates a lot of processes

What do you dislike about Drift?

it sends a lot of notifications of who is inside the website and that becomes annoying sometimes

What problems is Drift solving and how is that benefiting you?

allowing customers or prospects to be in touch with the company