Managing all our digital marketing activities from one place
Pricing is super high for small businesses
Digital Marketing Management
HubSpot has been a fantastic tool that has allowed us to scale our marketing activity. The level of reporting is beneficial, and the system is easy to use. The number of integrations also helps connect our data points, allowing a seamless flow through our funnel, from MQLs, and SQL, to Sales.
The transactional emails didn't work as effectively as we would have liked. The cost of connecting the Sales Hub is also very costly.
Automating marketing workflows
I love that everything is in one place - dashboards, reporting, automation, and analytics tools. In my experience working mostly with/for small companies, we usually have a lack of tools and tracking, so all of our measurement and dashboard builds are manual which slows or prevents informed decision-making
The only real downside is the price point for some smaller companies. With limited or nonexistent budgets for marketing tools, some teams are forced to find free or scattered tools. However, the value of the marketing hub is definitely worth its weight.
The Hubspot Marketing Hub allows me to connect all my marketing tools in one place to track, analyze, and make decisions on strategies based on customer actions. It also seamlessly connects my marketing activities to the sales team, creating a Marketing to Sales pipeline.
simplify my marketing efforts, evaluate industry trends, and compete with rivals all with a single tool
The price, I guess. Nothing much cons that I see.
Helps my maketing efforts.
They have a lot of features and have a good and ease to use and to integrate.
I think that the price its a little high
We had a problem with getting data from our customers and now with Hubspot we can get a lot information about our clients and future clients
The user interface is by far the best part of all its tools. It is intuitive and the UX is today's standards (not like other competitors including AEM / Marketo). They also have great support and knowledgebase.
Pricing can get challenging because of all the add ons and the charge per contacts.
It's bringing together many tools in one place and creating a centralized place for sales and marketing to look at every effort.
Hubspot Marketing Hub covers all the bases for our marketing automation, content creation, social media promotion, email marketing, web site management and hosting, marketing contacts management ... you name it. There is simply no other marketing platform available that provides more functionality and capability in one package. The consistency of design across the platform is terrific -- clean and easy to use, but powerful as well.
Some of the nickel-and-dime fees that you have to pay, even if you are an Enterprise user. For example, the Reporting add-on really should be included without extra charge at Professional and Enterprise levels. And Surcharges for additional contacts at the enterprise level are too expensive -- there should either be more base contacts than the 10K that are included, or batches of additional contacts should be much larger (perhaps 5K instead of 2K blocks).
As a one-person marketing team, I need all the tools I can get in order to keep my head above water and make a difference for my company. Without Hubspot's automation, analytics, social media publishing, and content management capabilities I'd never be able to get as much done as I do.
That it offers free features that would cost fortune else where
the interface is all web page format which is really heavy and slow to figure out
it helped us expand our marketing platforms to include social media advertising