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Later
4.5
(302)
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Later Reviews & Product Details

Later Overview
What is Later?

The leading visual social marketing platform for Instagram, Facebook, Twitter, Pinterest, and TikTok. Plan, publish, and analyze your media.

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Later Product Details
Segment
Small Business
Ease of use
Beginner
Intermediate
Deployment Cloud / SaaS / Web-Based
Support Email/Help Desk
Training Documentation
Languages English
Later Media
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Later - Later Homepage
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Later Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: June 18, 2025
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302 Later Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Aug 18, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great for Scheduling Tons of Content"
What do you like best about Later?

I like the ability to import all our content from Dropbox and have it saved inside Later and we can organize it.

What do you dislike about Later?

I wish we could schedule and post LinkedIn carousels and video content. Other platforms can but Later cannot.

What problems is Later solving and how is that benefiting you?

The ability to schedule and post a lot of content which is super neat.

Small Business (50 or fewer emp.)
Oct 20, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Later for Instagram"
What do you like best about Later?

Scheduling posts and flexibility with changing time and dates. Hosting photos for later dates.

What do you dislike about Later?

It may be an Instagram problem/policy, but having to actually open and post at times. Other social media platforms auto send with post and captions.

What problems is Later solving and how is that benefiting you?

Problems solved were having access (ie: client and user or multiple users) being able to view photos and posts for approval.

Small Business (50 or fewer emp.)
Jul 28, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Maybe Now, Maybe Later"
What do you like best about Later?

I can sit down and plot out social media posts in advance, then forget about them and go about my life worry free. I've never had a post fail to upload on time. Plus, you get about 32 free posts a month with the free plan.

What do you dislike about Later?

Pricing structure. A lot of the features are hidden behind pricing structures. If you're just starting out with your company and you want to track useful metrics, you're going to need to pay. The free version is basically good for just planning out posts.

What problems is Later solving and how is that benefiting you?

I can do a weeks (or months) worth of scheduled posts in an hour or two.

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great visual planning tool"
What do you like best about Later?

The feed preview is sooo helpful. It really helps you create a consistent flow with your content.

What do you dislike about Later?

I wish you could auto-post Story content. But I think that's a FB API thing.

What problems is Later solving and how is that benefiting you?

Creating a consistent look and feel

Mid Market (51-1000 emp.)
Dec 13, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Beautiful + Practical"
What do you like best about Later?

I like the calendar view and analytics for IG the best.

What do you dislike about Later?

It's hard to contact support and there's no on-page option for a trial of higher-end plans. There is also not a lot of info on the analytics each plan provides.

What problems is Later solving and how is that benefiting you?

Easy Instagram analytics reporting and scheduling Pinterest.

Small Business (50 or fewer emp.)
Apr 21, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great visual scheduling tool but limited functionalities"
What do you like best about Later?

The visual scheduler is great and it's easy to create new posts and edit them

What do you dislike about Later?

Doesn't support LinkedIn videos so it's hard to use the platforms for my clients

What problems is Later solving and how is that benefiting you?

Great visual scheduler to easily create new posts and keep the content organized for my clients. I like that you can just drag and drop in the calendar

Enterprise (> 1000 emp.)
Nov 18, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Good platform for small social media management"
What do you like best about Later?

Later has cost effective plans that allow a company to have access to a social media management platform without a high cost. This gives it an edge to marketing teams that may not have a large budget for social management.

What do you dislike about Later?

The downside of Later is their limited analytics functionality. Not having access to all of the key data you need is a bit of a negative. I wish that you were able to look past the 3 month window and look at longer term data.

What problems is Later solving and how is that benefiting you?

We were trying to solve finding a program that could help us keep track of our social media content in one area. Later allowed us to become more productive by scheduling everything out through its easy to use platform.

Small Business (50 or fewer emp.)
Nov 17, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Digital Marketing Manager"
What do you like best about Later?

What I like best about Later is the ability to schedule posts ahead of time.

What do you dislike about Later?

The downside of using Later is the limitations it faces. Unfortunately, stories that need to be posted at the same time as when a post is scheduled causes frustration because you need to login to your account anyways. Another limit is the reporting.

What problems is Later solving and how is that benefiting you?

It is a blessing to be able to schedule posts across all platforms.

Small Business (50 or fewer emp.)
Jun 15, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Later is a great tool"
What do you like best about Later?

Scheduling feature and how user friendly it was to use

What do you dislike about Later?

that it did not offer google my business scheduling

What problems is Later solving and how is that benefiting you?

scheduling multiple social media channels at once, very beneficial and keeps my life a lot easier

Small Business (50 or fewer emp.)
May 17, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Best Program"
What do you like best about Later?

My boss wants me going out with post every day and it is so easy to schedule them ahead of time with Later.

What do you dislike about Later?

That it is no longer 30 posts a month. That was great when it was 30 posts because my boss wants a post a day.

What problems is Later solving and how is that benefiting you?

I used to be so overwhelmed with doing post everyday. Now I schedule ahead of time and can forget about it for a while.

Small Business (50 or fewer emp.)
Aug 15, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great tool to schedule social media posts!"
What do you like best about Later?

Later makes managing social media really easy for me. It allows me to schedule posts on multiple platforms. It suggests hashtags that generate greater engagement and even the right time to post content based on page-specific audience analysis. It's only been a few months since I have been using it and I'm yet to learn a lot about this tool. But however limited my use of it is, it is all very helpful. I also use its linkin.bio feature that allows me to connect my company's blog posts to its Instagram bio and it works great. It has a really nice interface too. I plan to use more of this tool in the future since it already saves a lot of my time with the limited features I use currently.

What do you dislike about Later?

So far I haven't found anything worth complaining about. Maybe when I'll start using it more regularly, I'll find some problems. Right now, I like it a lot for scheduling and linking posts.

What problems is Later solving and how is that benefiting you?

I have been using Later for scheduling and linking posts for quite a while now. Its free version allows 30 posts in a month, unlimited uploads in the media library, and posting to 4 accounts. I'm still exploring this tool and it's really nice in my experience so far. I'm able to link external posts on Instagram using linkin.bio, can schedule posts ahead of time, do not have to make a social media calendar elsewhere, and can analyze social media growth using Later.

Small Business (50 or fewer emp.)
Nov 18, 2020
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"review later"
What do you like best about Later?

I like the semplicity of calendar design for scheduling, it's very intuitive

What do you dislike about Later?

I can't schedule for facebook and there are not so much possibility to customize photos when scheduled.

What problems is Later solving and how is that benefiting you?

it's really helpful for scheduling on instagram, but not for facebook because I can't schedule on this social.

Small Business (50 or fewer emp.)
Jun 16, 2020
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Extremely easy to use, with good FreeMium product"
What do you like best about Later?

The free version of Later is good for solo users and solo enterpreneurs using Instagram; the add-on tools are good for individuals who are actively trying to market products or services. The tool is extremely easy to use, allows for batch upload of content, and allows you to calendar future content. It also allows you to preview your tiling, which is useful from a visual perspective, as well as automatically upload content. Further, the free version also allows you to link specific URLs to specific images.

What do you dislike about Later?

The content media section (to which you upload content) gets a bit clunky at times, and doesn't automatically delete content that has already been used.

What problems is Later solving and how is that benefiting you?

Calendar content and automatically upload it.

Small Business (50 or fewer emp.)
Aug 12, 2022
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"just ok"
What do you like best about Later?

grid preview, analytics, especially hashtags

What do you dislike about Later?

starting with a photo to schedule, having to go back all the time to schedule separate eposts

What problems is Later solving and how is that benefiting you?

social media scheduling

Small Business (50 or fewer emp.)
Jul 13, 2022
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Time-saving, centralized social media management"
What do you like best about Later?

Later provides a centralized console and tools for managing multiple social media platforms, in ways that save precious time, simplify the process, and allow me to focus on content rather than logistics.

What do you dislike about Later?

One, the system has grown to be too many things for too many people and platforms. It has become difficult to stay on top of what the system offers and how best to benefit from its features. Two, as social media platforms increase their baked-in features (e.g. you can now post to Instagram directly from your computer), the value of Later decreases, but the plans change to essentially increase the cost. Three, in cases in which I've identified reproducible bugs, it has taken a good deal of time for support to acknowledge the issue and many weeks for a fix. (e.g. Instagram carousel photos would randomly reorder themselves.)

What problems is Later solving and how is that benefiting you?

Being as efficient as possible when sharing content to social media platforms to multiple accounts. That's made the process more efficient and better overall since I can spend more of the limited time I have to devote to social media into the content and less on the logistics.

Small Business (50 or fewer emp.)
May 27, 2022
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Later is great for managing social media on a small scale"
What do you like best about Later?

Simple to use and user-friendly. Scheduling works seamlessly.

What do you dislike about Later?

Not able to see a wholistic view of all clients. Not great for a large agency. Not great reporting

What problems is Later solving and how is that benefiting you?

Easy social media scheduling.

Small Business (50 or fewer emp.)
Nov 17, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Gets the Job done"
What do you like best about Later?

I'm able to have my social media content planned out for a month and see what it will look like aesthetically. I like using Later to actually preview what my feed will look like. The basic, free, plan is good for that. I choose to use the specific platforms to plan and schedule out social content now because it is also free and easy to create captions this way.

What do you dislike about Later?

I wish that there were some more features in the free plan, like looking back at posts from 2 weeks ago and scheduling stories. Captions don't show what it will actually look like on the platform and that is important to our aesthetic.

What problems is Later solving and how is that benefiting you?

I really like previewing my feed with Later. I can see what looks best, if I need to post about product features or if I'm lacking in UGC recently.

Small Business (50 or fewer emp.)
Oct 23, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Good for scheduling posts"
What do you like best about Later?

Allowed me to schedule Instagram posts for the business. Instagram marketing had been lacking previously and this allowed us an easy way to maintain a presence for a long time. completely free (premium available)

What do you dislike about Later?

I am just using the free version so it comes with limitations. The biggest thing that I am struggling with is setting the account up to autopublish (currently I just get a notification to remind me to post manually) (although it makes the manual posting an easy process)

What problems is Later solving and how is that benefiting you?

Scheduling Instagram posts to maintain a better online presence

Small Business (50 or fewer emp.)
May 26, 2020
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Good"
What do you like best about Later?

Poder escoger las portadas de los videos.

What do you dislike about Later?

No poder subir carruseles.....................

What problems is Later solving and how is that benefiting you?

Mayor orden.

Small Business (50 or fewer emp.)
Sep 13, 2023
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Will double your subscription payment."
What do you like best about Later?

Good scheduling and user friendly design

What do you dislike about Later?

Money hungry/ plans that are designed to make you pay more

What problems is Later solving and how is that benefiting you?

Can schedule and auto publish

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