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Later
4.5
(302)
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Later Reviews & Product Details

Later Overview
What is Later?

The leading visual social marketing platform for Instagram, Facebook, Twitter, Pinterest, and TikTok. Plan, publish, and analyze your media.

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Later Product Details
Segment
Small Business
Ease of use
Beginner
Intermediate
Deployment Cloud / SaaS / Web-Based
Support Email/Help Desk
Training Documentation
Languages English
Later Media
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Later - Later Homepage
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Later Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: August 07, 2025
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302 Later Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Nov 19, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"User friendly and affordable social media scheduler"
What do you like best about Later?

It is easy to use and affordable. I'm able to handle scheduling for multiple clients on multiple channels with ease. It can handle photos and videos and allows me and the client to schedule to the calendar.

What do you dislike about Later?

I haven't found any specific problems with the software. There are occasional delays in interacting with new features on the social media channels, but that seems more of a Meta problem than the Later software.

What problems is Later solving and how is that benefiting you?

Their LINK IN BIO feature, which allows me to create a landing page on Instagram, solved the problem of just one link in the bio. This enables me to direct every post and video directly to the link/page on the client's website as needed. That is a huge benefit.

Small Business (50 or fewer emp.)
Oct 22, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best Tool for Newbie Social Clients"
What do you like best about Later?

I have for many years now signed up new clients on their own Later account. It is one of the best for those new to social media posting. It has been successful at keeping the UI simple and kept up with the latest necessities when social posting.

What do you dislike about Later?

I have nothing to say about it. The free layer means that its a no cost option. Thats a plus.

What problems is Later solving and how is that benefiting you?

Preparing business clients to run their own Social Media in the future we needed a reliable platform to hand them over. Rather than locking in our clients we preferred to help them learn how it works. Later.com has been the go to for us for helping our clients learn how to use a dashboard to cover content creation and posting schedules. Its great.

Small Business (50 or fewer emp.)
Nov 22, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Lots of features, great service, fair price"
What do you like best about Later?

Easy to use, several network options, price is OK

What do you dislike about Later?

Fewer networks for the basic plan than others

What problems is Later solving and how is that benefiting you?

Saves a lot of time

Small Business (50 or fewer emp.)
Apr 21, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Makes Life 10x Easier"
What do you like best about Later?

Oh, the days of receiving a notification to post instead of the post being uploaded automatically. Those are gone with Later, pretty much everything can be scheduled, it makes like much easier and allows everyone to collaborate.

What do you dislike about Later?

There is no option to approve, or disapprove posts on the platform, or leave notes on a scheduled post. I think that would make scheduling much simpler, and simple is great.

What problems is Later solving and how is that benefiting you?

The biggest problem was the team having to post things manually. But Later almost completely eliminated that problem since now other than a few things everything else can be posted automatically, even carousels most recently.

Small Business (50 or fewer emp.)
Nov 06, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"It's all about that Link in bio"
What do you like best about Later?

It's pretty seamless to add content and schedule it on the platform. The way your notes turn into the caption and the link in bio feature is right there when scheduling it spectacular and makes it for far quicker to schedule than other alternatives.

What do you dislike about Later?

I would love it if the calendar could also be used to add drafts, right now the drafts can't be added on the calendar feature only the schedule posts can. Therefore, it's harder to view how the week planned ahead will look like unless it is scheduled.

What problems is Later solving and how is that benefiting you?

Instagram Link in bio. Before, we used a different competitor but Later's link in bio is cleaner and better than the alternative.

Small Business (50 or fewer emp.)
Oct 19, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very user friendly format with few limitations."
What do you like best about Later?

The ability we have to implement our social media campaigns all at once across multiple platforms.

What do you dislike about Later?

The limitation of the number of photos or videos allowed in a post.

What problems is Later solving and how is that benefiting you?

It saves us a lot of time since we can post our content to multiple platforms at once. This allows us more time for content creation and other tasks.

Small Business (50 or fewer emp.)
Sep 20, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"One of the best Instagram post planning and scheduling tool"
What do you like best about Later?

What I like the most about Later is that I can Plan what to post on my Instagram and schedule when to post those pictures or commercials. It saves me a lot of time, and I never miss any posting deadline, and I always have content on my Instagram pages.

What do you dislike about Later?

I have not found anything I dislike on Later so far.

What problems is Later solving and how is that benefiting you?

Later is helping me plan and schedule content on Instagram pages. It helps us increase Engagement and drive traffic to our website. I can also measure the social engagement and other analytics that are crucial to that specific campaign for that given time using Later.

Small Business (50 or fewer emp.)
Aug 19, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I always come back to Later"
What do you like best about Later?

Later has the most reasonably priced upgrade options in my opinion - even the middle-of-the-road upgrade is under $25/month. I like the clean, white interface as it allows me to focus on my content rather than the scheduling site. I feel comfortable using Later to build out a content plan for the rest of the year

What do you dislike about Later?

I wish that there was a way to use something other than Linkin.Bio to utilize the one Instagram link. I use a far more powerful link in bio tool so I don't need this feature in Later but pay for it anyway

What problems is Later solving and how is that benefiting you?

Later helps me stay organized and look at the big picture of my social media presence. As I am currently going through a rebranding and rebirth of my blog, it's nice to feel capable of such a marketing undertaking

Mid Market (51-1000 emp.)
Aug 17, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"LOVE the features and simplicity"
What do you like best about Later?

When first starting with Later, it was easy to navigate and learn. My team was able to pick it up quickly and start using it in their daily tasks. The features are excellent, especially for the price. It's a simple, yet effective tool. We've seen our ROI increase from the linkin.bio feature on Instagram.

What do you dislike about Later?

The only complaint is that users are currently unable to schedule Facebook and Twitter posts without images.

What problems is Later solving and how is that benefiting you?

We've seen our ROI increase from the linkin.bio feature on Instagram.

Mid Market (51-1000 emp.)
Aug 04, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Instagram Link In Bio Platform"
What do you like best about Later?

I love that Later is an overarching social media management platform but my favorite thing is their link in bio feature.

What do you dislike about Later?

I don't think I have any complaints. The free version is great.

What problems is Later solving and how is that benefiting you?

It makes it easy to share posts with links to my Instagram account.

Small Business (50 or fewer emp.)
Apr 22, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Hands down the best tool for posting to social media."
What do you like best about Later?

My favorite thing about later is being able to visually see your Instagram feed as you plan/schedule out your posts. I also love being able to save hashtags that I use as well as the hashtag suggestion tool. My husband and I own several eCommerce stores so being able to manage all the different social media accounts (Instagram/Facebook/Pinterest) for each store in one account is a huge time saver.

What do you dislike about Later?

Wish you could schedule posts with multiple photos. It would also be nice to organize the media files into folders.

What problems is Later solving and how is that benefiting you?

Later has helped me with consistent posting to my social media accounts. I love being able to sit down for 1 hour and plan out the entire week or even month of content.

Small Business (50 or fewer emp.)
Dec 03, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Our go-to app for publishing social media content consistently"
What do you like best about Later?

IG preview mode drag and drop team functions simple UX saved hashtags link in bio feature

What do you dislike about Later?

If I want to post manually on IG and I need a link, I can't add it to the link in bio feature so I have to go thru the Later app.

What problems is Later solving and how is that benefiting you?

Later keeps our content consistent. streamlined a daily task into a weekly one.

Small Business (50 or fewer emp.)
Nov 24, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"later review"
What do you like best about Later?

it makes scheduling multiple posts ahead of time very convenient

What do you dislike about Later?

it is not the easiest platform to learn and understand

What problems is Later solving and how is that benefiting you?

hard to navigate at first but it is great for scheduling posts ahead of time

Small Business (50 or fewer emp.)
Nov 20, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best IG management tool"
What do you like best about Later?

The auto publishing feature is the absolute best part of Later. Not having to wait for a push notifications, which is completely gates appointment scheduling in the first place, is a game changer. Their grid view feature while planning is a close second!

What do you dislike about Later?

How many features are not available on certain tiers— ie writing within the calendar view is only available on two tiers up and beyond which feels like a very basic feature.

What problems is Later solving and how is that benefiting you?

Being able to batch and plan content for client accounts as well as have a full visual of how it will look on their grid. Additionally, the in-depth analytics helps when pulling client reports.

Mid Market (51-1000 emp.)
Nov 18, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Better than Hootsuite - give it a go!"
What do you like best about Later?

I can see at a glance what is scheduled on which of the three platforms we use: what date, time and the platform. I can drag and drop any post to reschedule it.

What do you dislike about Later?

No in app watermark feature. I need a watermark on some images and no on others, so I need to first add the watermark using a different app. A watermark feature in the app would be good.

What problems is Later solving and how is that benefiting you?

Scheduling, so I can take time off at weekends, knowing Later will be working for me automatically publishing the posts I've scheduled.

Small Business (50 or fewer emp.)
Nov 17, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Really useful and easy tool - even on the free plan"
What do you like best about Later?

Because my company isn't doing enough social posts to need to pay monthly, I was worried that the free account wouldn't have enough to offer us. But, it's been really useful and exactly what we need to maintain a presence on our Instagram. Eventually, when our social accounts become more important/bigger drivers for new customers, I would totally consider moving up our account tier. I also love the preview of the grid.

What do you dislike about Later?

I like it all! I think that if I was using the tool for more things, I may have more specific feedback, but for now - pretty happy.

What problems is Later solving and how is that benefiting you?

I like being able to organize the grid on Instagram and plan it out in advance. If I was doing the way I used to (one at a time, saving drafts in IG, downloading images onto my phone, etc.) there'd be no doubt that I'd be doing a worse job or forgetting the order, or losing the images. It's really been super to lay it out before hand, and if I do it far enough in advance, I can still make last minute changes based on current events or what not.

Small Business (50 or fewer emp.)
Nov 17, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"An absolute life-saver"
What do you like best about Later?

Being able to plan out content in advance

What do you dislike about Later?

Takes a bit of getting used to switching between the correct profiles and remembering which is which (despite the colour coding).

What problems is Later solving and how is that benefiting you?

I’m saving time and able to make easy last minute changes..

Small Business (50 or fewer emp.)
Nov 17, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Makes my life so much easier"
What do you like best about Later?

Ease of use and constant updates and added features. Fantastic communication and resources for members in their emails.

What do you dislike about Later?

The features that are missing are only missing because of Instagram’s limitations. Later is doing all they can to give us everything they can and it shows.

What problems is Later solving and how is that benefiting you?

Continuous interaction and community building

Small Business (50 or fewer emp.)
Nov 17, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Perfect for our needs"
What do you like best about Later?

We use the basic plan, which is free and super easy to use. My posting used to be very inconsistent, I wouldn't bother for weeks, but being able to schedule has made it a lot easier to post regularly, and I can get a good overview through preview. Thanks Later

What do you dislike about Later?

The only quibble I have, is that I'd like to be able to post a limited number of videos and multiple pics on the free plan, but I also understand that some services need to be charged.

What problems is Later solving and how is that benefiting you?

doing one afternoon session to create the week's posts, regular posting has increased engagement and following.

Small Business (50 or fewer emp.)
Nov 17, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great service and easy to use"
What do you like best about Later?

Later is very easy to use. Since i am using their service i am able to uniform the layout and improve the quality of the posts. By planning the posts for all month i finally enjoy my time off without worrying about leaving the accounts uncover.

What do you dislike about Later?

I am using the free service and i don't have any complain. the application is really great.

What problems is Later solving and how is that benefiting you?

I tried Later, as i need to be able to plan the post for the all month and so far is working perfectly for me.

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