Brand24 Reviews: 4.6/5 — Highly Rated
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Brand24’s Individual plan costs $199 a month for 2,000 mentions — $99.50 per thousand. Business costs $599 for 100,000 — $5.99 per thousand. Tripling the price buys fifty times the volume, a 16.6-fold improvement in unit rate. Individual is also the only tier that updates every 12 hours rather than hourly or in real time, which for a media monitoring tool means hearing about a problem half a day late.
- What it is: Media monitoring — brand mentions across social, news, blogs, video, forums and reviews. Filed under social media marketing.
- Best for: Businesses tracking real mention volume; the entry tier is poor value on every meter.
- Pricing: Individual $199, Team $299, Pro $399, Business $599, Enterprise from $1,499 per month billed annually. Verified July 2026.
- The honest catch: “Up to 3 months free” on annual billing is reached by no plan.
What Is Brand24?
Brand24 monitors mentions of your brand across social networks, news sites, blogs, videos, forums and review sites, with AI sentiment analysis, event detection and an AI brand assistant layered on top. It holds a 4.5-star average across nearly 300 Findstack reviews.
Five tiers, metered on two axes — keywords tracked and mentions collected per month — plus a 14-day free trial.
How Brand24 Works
- Two meters — keywords and monthly mentions.
- Update frequency is tiered — 12-hourly, hourly, then realtime.
- Individual is single-user; every other plan is unlimited.
- AI features start at Pro.
- Annual savings alternate between 14% and 20%.
- Enterprise gets no annual discount at all.
Brand24 Pricing
Captured from Brand24’s pricing page in July 2026 in US dollars, reading both billing toggles.
| Plan | Monthly | Annual | Saving | Months free | Keywords | Mentions/mo | Updates |
|---|---|---|---|---|---|---|---|
| Individual | $249 | $199 | 20.1% | 2.4 | 3 | 2,000 | Every 12h |
| Team | $349 | $299 | 14.3% | 1.7 | 7 | 10,000 | Hourly |
| Pro | $499 | $399 | 20.0% | 2.4 | 12 | 40,000 | Realtime |
| Business | $699 | $599 | 14.3% | 1.7 | 25 | 100,000 | Realtime |
| Enterprise | $1,499 | from $1,499 | 0% | 0 | Custom | Custom | Realtime |
Advertised: “Up to 3 months free” — equivalent to a 25% discount. Best achieved: 20.1%.
| Unit rates (annual) | Per keyword | Per 1,000 mentions |
|---|---|---|
| Individual | $66.33 | $99.50 |
| Team | $42.71 | $29.90 |
| Pro | $33.25 | $9.98 |
| Business | $23.96 | $5.99 |
What actually decides your cost:
- Individual is the worst value on every meter, by a wide margin. $199 a month buys 2,000 mentions — $99.50 per thousand — against Business at $5.99. It is also the only plan restricted to one user while Team, Pro, Business and Enterprise are all unlimited, and the only one that refreshes every 12 hours. For $100 more a month, Team gives five times the mentions, unlimited users and hourly updates.
- Update frequency may matter more than volume. Media monitoring exists to catch things early. Individual checks twice a day; Team checks hourly; Pro and above are realtime. If the reason you are buying is reputation management, a 12-hour blind spot undermines the purpose regardless of how many mentions you are allowed.
- “Up to 3 months free” is not achieved by any plan. Three months free on a twelve-month term is a 25% discount. Individual saves 20.1% and Pro 20.0% — about 2.4 months — while Team and Business save 14.3%, roughly 1.7 months. The savings alternate rather than climbing, so the tier you want determines the discount you get, not how much you spend.
- Enterprise carries no annual discount whatsoever. It is $1,499 a month on both toggles. Every other plan on the page is cheaper annually; the most expensive one is not.
- The AI features are a Pro-and-above proposition. AI Sentiment Analysis appears on all tiers, but AI Events Detection, the AI Brand Assistant, AI Insights and AI Topics all begin at Pro. Individual and Team get sentiment scoring and nothing else, so buyers drawn by the AI marketing should budget for $399.
- Keywords scale more gently than mentions. Cost per keyword falls from $66.33 to $23.96 — a 2.8× improvement — while cost per thousand mentions improves 16.6×. If your constraint is tracking many distinct terms rather than high volume, the upgrade case is much weaker.
Who Should Use Brand24
- Businesses with real mention volume. The clearest case — Pro and Business are where the economics work.
- Agencies managing several brands. 12 or 25 keywords with unlimited users.
- PR and reputation teams. Realtime updates and AI event detection from Pro.
- Companies wanting AI analysis. Insights, Topics and the Brand Assistant, Pro upward.
It fits poorly for solo users and small brands, who face the worst unit rate and 12-hour latency; for buyers expecting three months free on annual billing; and for enterprises hoping an annual commitment reduces the bill.
Honest Pros and Cons
Strengths
- A 14-day free trial on every plan.
- Unlimited users from Team upward.
- Realtime monitoring from Pro.
- AI sentiment analysis included on all tiers.
- $5.99 per thousand mentions on Business is competitive.
- Broad source coverage — social, news, blogs, video, forums, reviews.
Limitations
- Individual costs $99.50 per thousand mentions — 16.6× Business.
- Individual updates only every 12 hours.
- Individual is single-user; all others are unlimited.
- “Up to 3 months free” is reached by no plan.
- Enterprise gets no annual discount.
- AI features beyond sentiment require Pro.
Brand24 Alternatives and How It Compares
- Mention is the closest direct competitor on brand monitoring.
- Talkwalker and Meltwater are the enterprise media intelligence platforms.
- BuzzSumo approaches from content research rather than monitoring.
- Hootsuite and Sprout Social bundle listening into broader social management suites.
- Google Alerts is the free floor, limited to web and news results.
The Verdict
Brand24 does broad, credible media monitoring — social, news, blogs, video, forums and reviews — with AI sentiment analysis on every tier and a 14-day trial to test it. At the right tier it is priced sensibly: Business at $599 a month covers 100,000 mentions and 25 keywords with unlimited users, which works out at $5.99 per thousand mentions and is genuinely competitive for an agency or a company with real listening volume.
The entry plan is a different matter, and worth being direct about. Individual costs $199 a month for 2,000 mentions — $99.50 per thousand, 16.6 times Business’s rate. It is the only plan limited to a single user when every tier above it is unlimited, and the only one that refreshes every 12 hours rather than hourly or in real time. That last constraint is the one to weigh most heavily: a tool bought to catch reputation problems early cannot do so with a twice-daily update cycle. Team at $299 buys five times the mentions, unlimited users and hourly refresh for $100 more — a much better hundred dollars than the first hundred.
The billing toggle also needs reading carefully. It promises “Up to 3 months free”, which would be a 25% discount, and no plan reaches it: Individual and Pro save about 20% (≈2.4 months), Team and Business 14.3% (≈1.7 months). The discounts alternate rather than rising with price, so which tier you need determines what you save. And Enterprise is $1,499 a month whether you pay monthly or annually — the only plan on the page with no annual saving at all, which is worth knowing before assuming a commitment will improve the quote.
FAQ
How much does Brand24 cost?
In US dollars captured July 2026: Individual is $199 per month billed annually ($249 monthly), Team $299 ($349), Pro $399 ($499), Business $599 ($699) and Enterprise from $1,499 either way. Those include 3, 7, 12 and 25 keywords, and 2,000, 10,000, 40,000 and 100,000 mentions per month respectively. A 14-day free trial is available.
Which Brand24 plan is best value?
Business, on unit economics — $599 for 100,000 mentions is $5.99 per thousand, against $99.50 on Individual. Pro at $399 is close behind at $9.98 per thousand and adds realtime updates plus the AI Brand Assistant, Events Detection, Insights and Topics. Individual is the weakest value on every meter the page publishes.
Does Brand24’s annual billing give 3 months free?
No plan achieves it. Three months free equates to a 25% discount; Individual saves 20.1% and Pro 20.0% (about 2.4 months), while Team and Business save 14.3% (about 1.7 months). Enterprise is $1,499 per month on both billing options, so it receives no annual discount at all.
How often does Brand24 update?
It depends on the tier, and the gap is large. Individual updates every 12 hours, Team every hour, and Pro, Business and Enterprise in real time. For reputation management or crisis monitoring, the twice-daily cycle on Individual is a significant limitation — a negative story could circulate for most of a day before appearing in your dashboard.
Does Brand24 include AI features on every plan?
Only AI Sentiment Analysis, which appears on all five tiers. AI Events Detection, the AI Brand Assistant, AI Insights and AI Topics all start at Pro ($399 per month), with AI Insights limited to two projects on Pro and five on Business. Enterprise adds unlimited AI Insights and Topics plus an AI Visibility module.
The reporting has been our most used feature because we mainly use it to track our KPIs. We also review our mentions weekly to see who is talking about our brand, what they are saying, and if they could potentially become an affiliate or practitioner with our company. It is really easy to use and was easy to set up with a bit of help from our representative.
There isn't anything we have found that we dislike so far! We are not heavy users of the app, but it works for what our needs are at this time.
It is helping us find people and blogs talking about our brand online, as well as helping us track some of our KPIs related to marketing.
It's like google trends only a million times better more accurate more friendly and more reliable
Hmm. Nothing comes to mind. I mean. It's not free but I guess that's alright
Keeping in touch with all mentions of my brand
Es una herramienta muy intuitiva que facilita el navegar por ella y el obtener las mediciones que uno requiere de cada proyecto
Lo que no me gusta es que a veces se tardan en actualizar las metricas.
El alcance y éxito que tienen nuestras campañas
Really easy to use, support is excelent and they keep adding features that makes Brand24 a bigger tool
The speed to collect mentions could be better but is more an issue of social media API than Brand24
React times to issues around our brands, really fast AI insights to make decissions faster
Brand24 provides very deep insight about your brand, and I really like on how they visualize the data. It's easy to use, the integration is seamless, and their customer support is awesome!
got no complain about their features, everything run smoothly
We can see the sentiment of the audience about the brand, and you can also immediately handle the issue that may affect your brand reputation
It's easy and fast to use + regularly updated content
- many dead links, especially for tiktok videos -no possibility of blocking accounts in brand24 that are spam and mention us
It falicite the search for content mentioning us
Brand24 is incredibly user friendly and not over complicated. It was also very easy to get up and running and add users from my team. There's a wide variety of sources available to track brand mentions and the projects feature helps keep us organized with tracking multiple keywords.
It would be great if there were exporting capabilities to have a spreadsheet of multiple brand mentions. Also, a Threads integration would be helpful as an additional source!
Brand24 gives my team an easy way to source new influencers for our affiliate program and find creators who genuinely love our brand. We also use it to source spark ads for TikTok.
It's like 10 tools in 1, and helps me with: - competitors monitoring - brand awareness monitoring - gathering customers' insights and needs - finding influencers - finding opportunities for backlinks - staying up to date with recent events in my sector. And it has an awesome and helpful team:)
Nothing to dislike. The tool could communicate its limits and sources more clearly. Otherwise, it's perfect.
- competitors monitoring - brand awareness monitoring - gathering customers' insights and needs - finding influencers - finding opportunities for backlinks - staying up to date with recent events in my sector.
I love the AI Insights on Brand 24! This is great with helping us understand the landscape and get valuable feedback. The client success team is also really great at answering any questions I may have. The platform is also super easy to use + learn!
So far, no downsides! I have enjoyed using the platform and have learned a lot about my brand.
Brand 24 allows us to see who is talking about our brand, from both a media and social perspective. For customer service, it allows us to contact those customers and provide great service.
Is the best way we found to monitor what is happening around the world regarding our brand. Is Great and very easy to use and set up.
Could be cheaper. It may be good to have an automated way to respond people on the social networks
We have too much people talking about us in Twitter and other social networks, was impossible to be up to date before brand24.
Brand24's user-friendly interface stands out as one of its major strengths. Navigating through the platform is intuitive, making it easy for users to set up and customize their monitoring preferences. The real-time tracking feature is impressive, providing up-to-the-minute insights into social media mentions and discussions.The sentiment analysis feature is another highlight. Brand24 accurately gauges the sentiment behind mentions, helping users understand the overall tone of conversations related to their brand.
Not many dislikes, just a suggestion - they could offer discounts more often!
Measuring the effectiveness of marketing campaigns across various channels is a common challenge. Brand24 allows us to monitor the impact of marketing campaigns in real-time, providing insights into audience reactions and engagement. This data helps in refining and optimizing future campaigns.
I’m confident that top-notch product specialists can genuinely enhance their products by heeding their clients’ opinions. Brand24 affords me this chance by overseeing customer feedback on our product throughout the entire internet.
I still have a sense that I need to delve deeper into this tool, but up to this point, it meets all my expectations.
Besides collecting customer feedback, I particularly appreciate the ease of generating a monthly report with just a few clicks.
Outstanding Customer Service! Simple, effective, and efficient tool.
Email reports could be more detailed....
Reduces the time needed for competitor analysis and staying up-to-date with industry developments.
I appreciate that it gathers data not just from social media but from all public sources, giving me a genuine overview of how my brand is doing, beyond just what people are saying about my product.
You have to pay for more expensive plan if you want to monitor YouTube and LinkedIn.
I didn't realize how much I needed this tool until I bought it. Now, I feel like I truly have control over my company's reputation.
As a marketer, staying on top of online conversations and brand mentions is crucial, and Brand24 has proven to be an invaluable tool for this purpose. I also love the real-time monitoring and great customer success.
There's nothing I can think of right now.
It offers a robust set of features, reliable real-time monitoring, insightful analytics, and excellent customer support. If you're serious about monitoring your brand's online presence and staying ahead of the social media conversation, I highly recommend giving Brand24 a try.
This is a fantastic tool that makes life easier by helping us to easily monitor and prevent crises. It is really challenging and sometimes even impossible to collect some of the data without the help of social listening tools.
Sometimes, I can't keep up with the new updates. They could have more integrations.
We are mostly using Brand24 to measure our PR coverage, but also to identify micro-influencers whom we invite to join our Partner Program.
Results from all sources! It covers all needed data.
Reports access. Would be nice to have API access to fetch data.
Using Brand24, I want to collect mentions of one topic from the entire internet. The tool allows me to analyse in detail in real time which means I can make the necessary conclusions for me.
It's easy to use. Tracking online discussions about your brand doesn't require much effort.
I didn't use the sentiment chart too much.
I can easily locate all the media outlets that have published my press releases.
Brand24 to świetne narzędzie, które wykorzystujemy do śledzenia efektów kampanii #ChcęToPrzeżyć realizowanej w mediach społecznościowych, nie wyobrażamy sobie już prowadzenia tej akcji bez B24. Narzędzie jest intuicyjne, łatwe w obsłudze, a w razie pytań czy problemów obługa na czacie jest ekspresowa i mega pomocna :)
Brand24 oferuje idealne proporcje jakości do ceny, nie mam żadnych zastrzeżeń.
Co roku realizujemy akcję #ChcęToPrzeżyć opierającą się o mikro i nano influencerów, w trakcie jej trwania pojawia się od kilkuset do kilku tysięcy wzmianek naszej marki lub # akcji, bez B24 nie bylibyśmy w stanie obsłużyć (i wyłapać) interakcji z użytkownikami akcji czy ocenić jej skuteczności.
Easy to use and navigate. Lots of educational material - very useful for new users. Great customer service focused on problem solving.
I find it hard to find major drawbacks when using the tool.
We used Brand24 to monitor social media and respond to any concerns from our clients and potential clients. Additionally, during nationwide campaigns, we tracked mentions of the campaign and checked the sentiment of the mentions.
- Slack integration that helps us keep an eye on every mention of our product / brand - Easy setup - you learn the rules once and then you can easily play with what you want to track - Spotting the untagged mentions that we wouldn't know about without Brand24 - Brand24 team :)
Nothing to dislike. Only ideas what else can be build next :)
Firstly, we wanted to know whenever somebody mentioned our company or product. Secondly, we needed a solution to keep track of what our competitors are up to. The biggest benefit is that we now have access to both: brand/product mentions and competitor news in real time. Plus, we can look at historical mentions and get a glimpse of how we're doing in terms of online presence vs competitors.
We really like that you can monitor in real-time all the keywords and phrases you are interested in and have multiple projects within your dashboard, as well as the price; it is one of the most competitive solutions for social listening in the market.
It's not that We do not like it's just that it will be fantastic to export the comparison between projects and have the Spanish language within Brand24 dashboards and PDF reports.
To track our competitor brands, social media profiles, category and industry news, and trends within our market interests. Our performance in making new conversations has been significantly increasing for our community manager it has been a complete game changer.
One standout feature is the real-time social media monitoring, allowing us to stay on top of conversations surrounding Callpage. The sentiment analysis is particularly useful in gauging public perception, and the customizable alerts ensure that I never miss an important mention. Another aspect that sets Brand24 apart is its robust analytics and reporting capabilities. The detailed reports provide a wealth of information, helping us track the effectiveness of our campaigns, identify key influencers, and understand our audience better. The customizable reporting options allow us to tailor the reports to fit the specific needs of our team and stakeholders.
I've been using Brand24 for a while now, and I must say it has greatly exceeded my expectations.
Brand24 is offering in-depth data on brand mentions, reach, and engagement. This has been instrumental in shaping our social media strategy and understanding our audience better.
It shows me every mention across the internet for all the keywords that interest me. Its very easy to set up and choose the keywords I want.
Nothing really. For the case I want it, works perfectly
I can see all media outlets, blogs and users on social who are talking about my product. They dont have to tag us to see the mention! In that way I can stay up to date of what's going on and my product's reputation
What I appreciate most about Brand24 is its commitment to staying ahead of the curve. The team continually updates the platform with new features and improvements, ensuring that users like me always have the latest tools at their disposal. The customer support is exemplary, with a responsive team that genuinely cares about user satisfaction.
I feel like I'm sometimes drowning in all the data this tool throws at me, but can you really dislike that? Maybe, but I think it's better this way.
Brand24 assists in identifying influencers and tracking their impact. This helps to collaborate with influencers effectively and measure the success of influencer marketing campaigns.
As an account manager in a marketing agency, I use Brand24 for multiple purposes. One of them, and the most important one is researching online mentions about my Clients. Knowing what people think and write about my clients helps me take care of their image and reputation. Brand24 delivers mentions fast and precisely, letting me to react before its too late, when a negative review comes up. I love their sentiment analysis for this purpose! I also use Brand24 to search for insights. I track different topics related to my campaigns, to find what issues people are facing and learning what are the best ways of communication to reach them with product we are currently promoting - which features and benefits may be important for them, what are they looking for. After gathering insights, as soon as the campaign starts, I track hashtags related to it to measure reach, awareness and volume. I sometimes use the report feature, but I love scrolling through the tool myself to find interesting data. I really appreciate that Brand24 is constantly developing, coming up with new features. The Customer Success team is always there to help me, when I am in need.
I might be biased, but there are no such things! ;)
Mostly helps me take care of my Clients' reputation online. It finds negative mentions fast so I can respond and take care of it before anyone else does - it wouldn't be possible to do manually. Also, helps me find insights to create better ideas for my Clients' campaigns - also I woulnd't do it as thoroughly manually. Finally, Brand24 has a lot of analytics that help me measure the results of campaign that we run and makes it easy to report.
Brand24 is an excellent tool to monitor your presence online. It is very easy to use and manage, and the pricing is fair. However the best of all, is the personalized and attentive customer service. We are very happy with Brand24.
So far we only have had a positive experience with Brand24.
We were having a hard time monitoring our online presence across all platforms and Brand24 has helped us centralize this all in one space.
The platform is easy to use, intuitive, and has fantastic customer service. Whenever I´ve had an issue or question, I always get a gratifying answer and attitude, no matter who is attending to me.
You may only have some restrictions regarding the language and region you are searching for. I also would like to include assessments on specific sites, but all these are fine-tuning features, otherwise, the platform works perfect.
We may be interested in searching for quick media insights on different projects and brands, whether for comparison purposes, media presence upon a specific action, campaign progress, or decision-making.
Analysis part report part Summary part Influencer part
You need to connect direct with facebook
To know how audience are reacting with my products
Brand24 becomes an attractive partner for interactive and content marketing campaigns. It provides a complete control panel from which I can monitor all the activity on the Internet in real time, allowing me to evaluate the success of our campaigns, the level of happiness among our clientele and the success of our commercial and marketing decisions. Having this support allows me to go much deeper into the concept of development and exploration on the platform. Many of my ideas have already been implemented in the program; for example, the software was used to access a sophisticated degree of content design for network publishing.
The price is prohibitive, and the program could be much more useful if it had more robust features without charging exorbitant fees.
To a large extent, we rely on it to evaluate the results of our social media, publishing and premium content generation efforts. We selectively modify material at the optimal times and share it on the most engaging channels. Without a doubt, the software has helped us achieve our goals, as evidenced by the increased effectiveness of our marketing efforts and the increased awareness of our brand in the online marketplace. It is recommended for anyone who could greatly benefit from using it to analyze their company's marketing and social media material.